GlazedCon & Wearable World Expo Come to London This Fall

I've attended a few GlazedCon events now and find them to be incredibly useful from both a content and networking perspective. They are specifically focused on an area that is exploding and isn't going to slow down anytime soon: Wearables.

We're proud to be a media partner again and this time, GlazedCon is expanding to London on October 22, 2014, where they'll gather together Wearable and IoT executives, along with other top tech thought-leaders to debate the real business opportunities for the hottest emerging tech ecosystem. 

The event is instrumental for key executives, startups, media, mobile warriers and investors. In conjunction with GlazedCon London, they will be holding the first annual Wearable World Expo where over 50 of the hottest Wearable Tech companies will showcase products so cool you'll actually want to leave with them....or at least let the world know about them!

We have a special 30% discount code for those interested in attending below:

Discount Code: 30% off tickets glazed_weblogtheworld

Eventbrite: www.glazedlondon2014.eventbrite.com  

The Connected Things Discussion at London's WebSummit

Techcrunch's Mike Butcher interviews Alex Hawkinson of Smart Things and Fabrice Boutain of HAPILABS in an interactive chat on the Web Summit stage in London last week.

Below is a video of their conversation, which includes demos.

 

Is Social Media Turning You Into a Low Self Esteem Anxiety-Rich Freak?

A University of Salford in the UK conducted a story which indicates that social media contributes to lower self esteem and higher anxiety.

Roughly half of the survey’s nearly 300 participants, reported that their use of social networks such as Twitter, Facebook and others reduces the quality of their lives.  

Confidence is affected, they say, self esteem is lower they say and two-thirds claim they find it difficult to relax or sleep after spending time on social networks.

This isn't rocket science. Ask anyone you know who spends a lot of time in front of a screen, glued to online games, social networks, management platforms like Hootsuite or sites where they're engaging in any way.

Roughly a quarter cited work or relationship difficulties due to online confrontations and more than half of the participants say they feel “worried or uncomfortable” at times they are unable to access their Facebook or email accounts. I have seen anxiety arise around me when people can't access their worlds online, including something as small as a Foursquare check-in.

Spend more time in an always on digital world and of course you're anxiety will increase. This isn't rocket science. But people are so hooked into the notion that it connects us 'more' that they don't look for the obvious negative side effects.

Sure, I can meet new people across the globe if I am constantly glued to my Hootsuite stream, and given that I run a travel blog, there's a lot of pluses to that, but bottom line, it takes us away from real human connections - there's only so many hours in a day.

It doesn't help that tools like Klout, Kred, PeerIndex and others assign us grades on a daily basis that encourage high school "who's the popular kid of the day" behavior. Offline for a day or a week and your Klout score goes down.

The tools are so one dimensional and dare I say "unheathily addictive" that it keeps you drawn into a social media online game you can never win, particularly if you want to have healthy relationships offline. Nicholas Carr's book The Shallows: What the Internet is Doing to our Brains doesn't lie. Not a new book, but the behavior shift is real whether or not you agree with everything in the book. Also see my post from last year on multiple digital personas.

I find it ironic that a post entitled: How Social Media Makes Romantic Relationship Thrive is immediately above a post entitled: Social Media Fuels Low Self Esteem & Anxiety on Mashable, where I originally learned about the study. Here's a link to a video reporting some of the results.

People I talk to seem to be fighting to get quality time with their other halves and the main culprit in the way? Mobile Devices and their PCs. Enuf said.

 

Christmas in Every Language & Customs Around the World

Language is one of the most powerful things we have and when we can't communicate with someone because we don't know their language, we rely on hand gestures, hugs, expressions and the most universal ones: smiles when we're happy, tears when we're not.

I've spend the holidays in several countries over the years including India, Thailand, Australia, Mexico, South Africa, England, the Netherlands, Israel, France and a few places I'm sure I'm forgetting. Celebrations obviously differ even when you're celebrating within the same culture or religion. Jewish friends in New York buy a Hannukah bush, others don't honor it at all. If you've grown up in New England or northern Europe, snow often comes with Christmas and it becomes an association for you. If you live in Australia or Africa, chances are you've never had a white christmas.

Brazilians have a tradition of creating a nativity scene or Presepio, whose origins come from the Hebrew word "presepium" which means the bed of straw upon which Jesus first slept in Bethlehem. The Presepio is common in northeastern Brazil (Bahi, Sergipe, Rio Grande do Norte, Paraiba, Maranhao, Ceara, Pernambuco, Piaui and Alagoas).

In Denmark, a christmas feast was traditionally celebrated at midnight, where a special rice pudding is served. In the pudding, a single almond is hidden and whoever finds it will have good luck for the coming year.  The bringer of gifts is known as Julemanden and arrives in a sleigh drawn by reindeer, a sack over his back. Sound famliar? He is asissted by Yuletide chores by elves called Juul Nisse, who are said to live in attics.  

In Iraq, Christian families light candles, light a bonfire of thorn bushes and sing. If the thorns burn to ashes, good luck will be granted. When the fire dies, each person jumps over the ashes three times and make a wish.

Like in many Latin American countries, Nicaragua retains many of the customs of old Spain. In the weeks leading up to Christmas, people stroll the streets where there are many things to buy: candles, Nativity pictures, toys and foods. Children carry fragrant bouquets to the alter of the Virgin and sing carols. On Christmas Eve, church bells beckon the people to Midnight Mass.

In South America, Venezuelans attend a daily early morning church service between December 16th and 24th called Misa de Aguinaldo ("Early Morning Mass.") In Caracas, the capital city, it is customary to roller-skate to this service and many neighborhoods close the streets to cars until 8 a.m. Before bedtime children tie one end of a piece of string to their big toe and hang the other out the window. The next morning, rollerskaters give a tug to any string they see hanging.

In Japan, Christmas was apparently brought over by Christian missionaries but today, it has become very commercialized largely because gift giving is something that appeals to the culture. This is an interesting and funny story if its true, but in the scene of the Nativity when it first came to Japan, was so foreign for them because Japanese babies don't sleep in cradles.  Like the states, they eat turkey on Christmas Day (ham is also common with many families) and in some places, there are community Christmas trees. Houses even have evergreens and mistletoe. They also have a god or priest known as Hoteiosho, who closely resembles Santa Claus, often depicted as an old man carrying a huge pack. He is thought to have eyes in the back of his head.

And, you've gotta love the Scots since they have so many quirky customs considering how close they live to the English. Celebration around the holidays is much bigger for New Years Eve than it is for Christmas, something they refer to as Hogmanay. This word may derive from a kind of oat cake that was traditionally given to children on New Year's Eve. The first person to set foot in a residence in a New Year is thought to profoundly affect the fortunes of the inhabitants. Generally strangers are thought to bring good luck. Depending on the area, it may be better to have a dark-haired or fair-haired stranger set foot in the house. This tradition is widely known as "first footing."

In the Czech Republic (formerly Czechoslovakia and before that known as Bohemia), they bring their traditions from the 10th century home of Good King Wenceslaus, the main character in the familiar English Christmas carol. It is said that English troops, fighting in Bohemia hundreds of years later, brought the song home with them. St. Nicholas is called Svaty Mikalas and is believed to climb to earth down from heaven on a golden rope with his companions, an angel and a whip-carrying devil.

An ancient tradition shared by the Czechs and in Poland involves cutting a branch from a cherry tree and putting it in water indoors to bloom. If the bloom opens in time for Christmas, it is considered good luck and also a sign that the winter may be short.

I'm amazed how many of these traditions involve some superficial physical ritual that somehow tells us whether good luck or bad luck will fall upon us, not unlike snapping a chicken wish bone in two I guess...or flipping a coin.

Below is a fabulous and fun list of Merry Christmas and Happy New Years in many languages from around the world. Obviously, we didn't capture them all but we did include a healthy list to get you started with practicing but you never know when you will come across someone from another culture around the holidays.

Afrikaans: Geseënde Kersfees en 'n voorspoedige Nuwe jaar

Alsatian: E güeti Wïnâchte un e gleckichs Nej Johr

Arabic: أجمل التهاني بمناسبة الميلاد و حلول السنة الجديدة (ajmil at-tihānī bimunāsabah al-mīlād wa ḥilūl as-sanah al-jadīdah)

Armenian: Շնորհաւոր Նոր Տարի եւ Սուրբ Ծնունդ: (Shnorhavor Nor Daree yev Soorp Dzuhnoont) Բարի կաղանդ և ամանոր (Paree gaghant yev amanor)

Bengali: শুভ বড়দিন (shubho bôṛodin)

Bulgarian: Честита Коледа (Čestita Koleda) Весела Коледа (Vesela Koleda)

Cherokee: ᏓᏂᏍᏔᏲᎯᎲ & ᎠᎵᎮᎵᏍᏗ ᎢᏤ ᎤᏕᏘᏴᎠᏌᏗᏒ - (Danistayohihv & Aliheli'sdi Itse Udetiyvasadisv)

Cheyenne: Hoesenestotse & Aa'eEmona'e

Chinese (Mandarin): 聖誕快樂 新年快樂 [圣诞快乐 新年快乐] - (shèngdàn kuàilè xīnnián kuàilè) and 恭喜發財 [恭喜发财] (gōngxǐ fācái) - used at Chinese New Year

Chinese (Taiwanese): 聖誕節快樂 (sing³-tan³-tseh khoai³-lok⁸). 新年快樂 (sin-ni⁵ khoai³-lok⁸) and 恭喜發財 (kiong-hi² huat-tsai⁵)

Cornish: Nadelik Lowen ha Blydhen Nowydh Da and Nadelik Looan ha Looan Blethen Noweth

Corsican: Bon Natale e pace e salute  

Croatian: Sretan Božić! and Sretna Nova godina!

Czech: Veselé vánoce a šťastný nový rok

Danish: Glædelig jul og godt nytår

Dutch: Prettige kerstdagen en een Gelukkig Nieuwjaar! and Zalig kerstfeest en Gelukkig Nieuwjaar

English: Merry Christmas and Happy New Year!

Estonian: Rõõmsaid Jõule ja Head Uut Aastat and Häid Jõule ja Head Uut Aastat

Fijian: Me Nomuni na marau ni siga ni sucu kei na tawase ni yabaki vou

Filipino: Maligayang pasko at manigong bagong taon!

Flemish: Zalig Kerstfeest en Gelukkig Nieuwjaar

French: Joyeux Noël et bonne année

German: Frohe/Fröhliche Weihnachten - und ein gutes neues Jahr / ein gutes Neues / und ein gesundes neues Jahr / und einen guten Rutsch ins neue Jahr

German (Swiss):  Schöni Fäschttäg / Schöni Wienachte -- und e guets neus Jahr / en guete Rutsch is neue Johr -- Schöni Wiehnachte und es guets Neus -- Schöni Wiänachtä, äs guets Nöis

German (Bavarian): Froue Weihnåcht'n, und a guad's nei's Joah

Greek: Καλά Χριστούγεννα! (Kalá hristúyenna) and Ευτυχισμένο το Νέο Έτος! (Eftyhisméno to Néo Étos!) and Καλή χρονιά! (Kalí hroñá)

Haitan Creole: Jwaye Nowèl e Bònn Ane

Hawaiian: Mele Kalikimaka me ka Hauʻoli Makahiki Hou

Hebrew: חג מולד שמח ושנה טובה - Chag Molad Sameach v'Shanah Tovah

Hindi: शुभ क्रिसमस (śubh krisamas) and नये साल की हार्दिक शुभकामनायें (naye sāl kī hārdik śubhkāmnayeṅ)

Hungarian: Kellemes karácsonyt és boldog új évet

Icelandic: Gleðileg jól og farsælt komandi ár and Gleðileg jól og farsælt nýtt ár

Indonesian: Selamat hari natal dan tahun baru

Irish: Nollaig shona duit/daoibh (Happy Christmas to you). Beannachtaí na Nollag (Christmas Greetings). Beannachtaí an tSéasúir (Season's Greetings) and Athbhliain faoi mhaise duit/daoibh (Prosperous New Year). Also, Bliain úr faoi shéan is faoi mhaise duit/daoibh (Happy New Year to you)

Italian: Buon Natale e felice anno nuovo

Japanese: メリークリスマス (merī kurisumasu) -- New Year greeting - 'Western' style
新年おめでとうございます (shinnen omedetō gozaimasu)
New Year greetings - Japanese style
明けましておめでとうございます (akemashite omedetō gozaimasu)
旧年中大変お世話になりました (kyūnenjū taihen osewa ni narimashita)
本年もよろしくお願いいたします (honnen mo yoroshiku onegai itashimasu)

Klingon: QISmaS DatIvjaj 'ej DIS chu' DatIvjaj (sg) and QISmaS botIvjaj 'ej DIS chu' botIvjaj (pl)

Korean: 즐거운 성탄절 보내시고 새해 복 많이 받으세요 and (jeulgeoun seongtanjeol bonaesigo saehae bok manhi bateusaeyo)

Kurdish: Kirîsmes u ser sala we pîroz be (and) Kirîsmes u salî nwêtan lê pîroz bê

Latin: Natale hilare et annum faustum

Lithuanian: Linksmų Kalėdų ir laimingų Naujųjų Metų

Malay: Selamat Hari Natal (Christmas) and Selamat Tahun Baru (New Year)

Maltese: Il-Milied Ħieni u s-Sena t-Tajba - Awguri għas-sena l-ġdida

Maori: Meri Kirihimete me ngā mihi o te tau hou ki a koutou katoa

Mongolian: Танд зул сарын баярын болон шинэ жилийн мэндийг хүргэе and (Tand zul sariin bayriin bolon shine jiliin mendiig hurgey)

Navajo: Ya'at'eeh Keshmish

Nepali: क्रस्मसको शुभकामना तथा नयाँ वर्षको शुभकामना - (krismas ko subhakamana tatha nayabarsha ko subhakamana)

Norweigan: God jul og godt nytt år (Bokmål) and God jol og godt nyttår (Nynorsk)

Old English: Glæd Geol and Gesælig Niw Gear

Persian:  kerismas mobārak) ریسمس مبارک and (sale no mobārak) سال نو مبارک

Polish: Wesołych świąt i szczęśliwego Nowego Roku

Portuguese: Feliz Natal e próspero ano novo / Feliz Ano Novo and Boas Festas e Feliz Ano Novo / Um Santo e Feliz Natal

Punjabi: ਮੈਰੀ ਕ੍ਰਿਸਮਸ। / میری کرِسمس (merī krismas - not used) and ਨਵਾਂ ਸਾਲ/ਵਰਾ ਮੁਬਾਰਕ। / نواں سال، ورہا مبارک (navā̃ sāl/varā mubārak)

Raotongan: Kia orana e kia manuia rava i teia Kiritimeti e te Mataiti Ou

Romanian: Crăciun fericit şi un An Nou Fericit

Russian: С Рождеством Христовым (S Roždestvom Khristovym) and С наступающим Новым Годом (S nastupayuščim Novym Godom)

Samoan: Ia manuia le Kerisimasi ma le Tausaga Fou

Sardinian: Bonu nadale e prosperu annu nou

Scottish Gaelic: Nollaig chridheil agus bliadhna mhath ùr

Serbian: Христос се роди (Hristos se rodi) - Christ is born and Ваистину се роди (Vaistinu se rodi) - truly born (reply) and Срећна Нова Година (Srećna Nova Godina) - Happy New Year

Slovak: Veselé vianoce a Štastný nový rok

Spanish: ¡Feliz Navidad y próspero año nuevo!

Swahili: Krismasi Njema / Heri ya krismas -- Heri ya mwaka mpya

Swedish: God jul och gott nytt år

Tahitian: Ia orana no te noere and Ia orana i te matahiti api

Thai: สุขสันต์วันคริสต์มาส และสวัสดีปีใหม่ - (sùk săn wan-krít-mâat láe sà-wàt-dee bpee mài)

Tibetan: ༄༅།།ལོ་གསར་ལ་བཀྲ་ཤིས་བདེ་ལེགས་ཞུ། - (Losar La Tashi Delek - Happy New Year)

Tongan: Kilisimasi fiefia mo ha ta'u fo'ou monū'ia

Turkish: İyi Noeller ve Mutlu Yıllar
İyi seneler / Yeni yılınız kutlu olsun (Happy New Year)
Yeni yılınızı kutlar, sağlık ve başarılar dileriz
(We wish you a happy, healthy and successful new year)

Ukranian: Веселого Різдва і з Новим Роком
(Veseloho Rizdva i z Novym Rokom)

Thai: Chúc Giáng Sinh Vui Vẻ và Chúc Năm Mới Tốt Lành

Welsh: Nadolig llawen a blwyddyn newydd dda

Xhosa: Siniqwenelela Ikrisimesi Emnandi Nonyaka Omtsha Ozele Iintsikelelo

Yiddish: אַ פֿרײליכע ניטל און אַ גוטער נײַער יאָר - (A freylikhe nitl un a guter nayer yor)

Zulu: Ngikufisela uKhisimusi oMuhle noNyaka oMusha oNempumelelo

The above list was a sample of a longer list from Omniglot, a site dedicated to languages from around the world. Visit their site for more languages including pronunciations.  They also made the following note: Christmas is not universally celebrated and there are a number of different dates for Christmas and New Year depending on which calendar is used. Orthodox Christians who use the Julian calendar, for example in Russia and Serbia, celebrate Christmas on January 7. Another collection of phrases for the holidays can be found here. Also check out this link on Christmas Around the World.

 

2011 TED Prize Winner: Changing the World One Photograph at a Time - #TED

Being a passionate photographer myself and having lived and traveled to some of the pockets where JR shot hundreds of images for a 'wish' he had for the world, I couldn't help but be a little more than intrigued by his project which just won the TED Prize last week in Long Beach, CA.

So, who's JR? He is a photographer whose career began when he found a camera in the Paris subway. In his first major project, in 2001 and 2002, JR toured and photographed street art around Europe, tracking the people who communicate their messages to the world on walls. His first large-format postings began appearing on walls in Paris and Rome in 2003. His first book, Carnet de rue par JR, about street artists, appeared in 2005. 

In 2006, he launched “Portrait of a Generation,” huge-format portraits of suburban “thugs” from Paris’ notorious banlieues, posted on the walls of the bourgeois districts of Paris. This illegal project became official when Paris City Hall wrapped its own building in his photos.

His wish for the world? I wish for you to stand up for what you care about by participating in a global art project, and together we'll turn the world...INSIDE OUT."

Here's the idea: to participate.create a large-scale participatory art project that transforms messages of personal identity into pieces of artistic work. Everyone will be challenged to use black and white photographic portraits to discover, reveal and share the untold stories and images of people around the world. These digitally uploaded images will be made into posters and sent back to the project’s co-creators for them to exhibit in their own communities.

People can participate as an individual or in a group; posters can be placed anywhere, from a solitary image in an office window to a wall of portraits on an abandoned building or a full stadium. These exhibitions will be documented, archived and viewable virtually. Visit www.insideoutproject.net to participate.

Below is an exhibit of some of his work held at a gallery in Long Beach, the weekend after the TED Conference finished. 

 

In the gallery, which was free to all attendees, you could have your photo taken and within minutes, you were given a larger than yourself piece of paper with your mug shot, replicating what he has been doing in developing countries. It's symbollic of his project and the idea is to plaster your image somewhere to expand his idea and he hopes, to change the world.

The TED Prize is designed to leverage the TED community’s exceptional array of talent and resources and is awarded annually to an exceptional individual who receives $100,000 and, much more important, “One Wish to Change the World.” 

Soundbites for Success: Boldness Has Genius, Power & Magic

In the spirit of inspiration for the new year, here are a few soundbites I found useful, from the Marketing Society Annual Conference I attended last month.

Be bold. “Boldness has genius, power and magic” – Goethe.

"Go global.  UK products are good.  UK prices are good (due to the weakness of the £).  Go and find customers.  BRIC is the big opportunity."   Dennis Turner, Chief Economist, HSBC.

N.B.  According to George Osborne (who looks like a boy on his gap year according to Dennis) we currently export more to the Republic of Ireland than the BRIC market combined. So the opportunity is huge.

Matthew Pinsent’s top tips for success:

• Share early

• Give honest feedback

• No good leaving criticism until it’s too late.

"It’s not the big that eat the small it’s the fast that eat the slow." Damon Buffini, Permira.

"Do the right thing for the customer and align the business behind this." Damon Buffini, Permira.

"Stand out in a crowd."  James Averdieck, Gu.

"Start with a great product."  James Averdieck, Gu.

"Don’t forget to promote a positive post purchase experience.  People can forget why they made the decision, particularly if they are buying the product on behalf of someone else." James Averdieck, Gu.

"Obsess about the detail and the customer experience."  Mark Price, Waitrose.

“Hire someone brilliant.”  Martha Lane Fox.

 

Advantages to Storytelling

Two nice stories - short and sweet but well worth re-telling - from the Marketing Society Annual Members Conference, 2010.  

Seeing is believing! 

James Averdieck, formerly of Proctor and Gamble, prevaricated for a long time before he started a company to make the sort of chocolate pudding he only ever found in Europe.   Finally, spurred on by family and friends, he made the leap.  He left P&G.  He perfected the product and then briefed a design agency to come up with the packaging for him.

At his second meeting with the design agency they told him that they had bad news.  During their research for the packaging they’d discovered a chocolate pudding, manufactured by a Swedish company called Gu.  It was already on the market and selling really well.  They put the packaging on the table in front of him.  He nearly cried.  2 years’ work down the pan.  His dream in ashes...

"Cheer up James," they said.  "We’re kidding.  It’s your product.  It’s your brand."

Gu was born.  They now are the go to brand for squishy chocolate pudding products and sell into Waitrose et al with a £20 million turnover.

It’s a lovely story of how to sell creative work.

Customer care, no matter the customer

The same James Averdieck, now Founder and Managing Director of Gu Chocolate Puddings Ltd, has a dog called Willoughby.  The children love him.  Even James is quite fond of him.  But they were going on holiday and Willoughby had to go into kennels.  The children were very upset.

James chose a kennel called Dog Holidays – because he thought it was clever that, by changing the term, they’d changed the owner experience from ‘guilt’ to ‘here’s something that makes me feel better’.

They lived up to their name.  When Willoughly arrived they made sure they knew where he liked being scratched.  And after they got back they emailed him a picture of Willoughby’s holiday – a shot of Willoughby and his new friend Patch going for a walk together.   Their repeat purchase is assured.

Now who says clever marketing stuff doesn’t work?

 

Milk and Nuts: A Cautionary Tale

Creative Director Chris shared an experience with Twitter that shows the value of monitoring your brand, and the cautions of uncensored opinions, online. We originally posted this on our company blog, but it's such a great example that I had to share it here as well. Enjoy! 

I like Twitter. I like the random comments, opinions, links and rants.

I like that I feel I know interesting people who I’ve never met in the flesh nor probably ever will.

But it’s a dangerous place. It lulls you into a false sense of (social) security.

It presumes anonymity but in reality it’s fairly easy to identify someone in the ‘real’ world.

And because it’s full of people venting spleen about all kinds of topics, it encourages you to join in.

At least it did me.

I tweet on two occasions – when I’m bored and when I’m drunk.

Three if you count when I’m bored AND drunk.

So fuelled with Shiraz and following an hour and a half of X Factor, it was a perfect storm when the latest Cravendale milk ad came on in the ad break.

Now to be clear, I don’t much like the ads. They strike me as an idea applied to the product rather than one extracted from the product.

But they’re not the worst ads on TV by a long chalk and, in terms of my existence, don’t really make much difference.

However I took this particular airing as a chance to tweet (and I paraphrase) ‘Would love to meet the creative team behind the Cravendale ads. I would kick them in the knackers from now till Doomsday.’

And once the thought went out into the Twittersphere I thought no more about it.

However, the following morning there was a reply.

It was from Wieden & Kennedy, the agency behind the Cravendale advertising (actually from their MD Neil Christie) and arguably the most creative ad agency in the world today.

Neil helpfully told me whose knackers I should direct myself to and copied him in on my tweet (Chris Groom @groomster).

Now I’m 6’5” and 18 stone, so potential physical repercussions weren’t particularly the issue. I was incredibly ashamed to have been caught having a go at a fellow creative – particularly as I know how hard this game is without having colleagues turning on each other.

And as I’ve lectured on IPA events about how important creativity is and how to achieve great ideas we have to be prepared to fail with some but stick together.

So I immediately sent an apology.

Chris replied saying that he understood and that he didn’t take it personally.

But it still ate away at me – mainly for the fact I’d been an idiot and insulted someone I don’t even know, poor bloke.

So a couple of days later, as retribution for threatening his genitalia, I sent Chris a parcel with some plums, nuts and cheese balls. All potential substitutes in a Viz-style way.

He received it graciously.

This event has caused me to reconsider my relationship with Twitter. And to be considerably more circumspect before spouting my vitriol.

As I footnote, I confessed this to my wife who told me that she really liked the Cravendale ads.

So the David Ogilvy-ism was right ‘The consumer is not a moron, she is your wife.’

Except that my wife married me, so in this case the jury’s still out.

 

Working Social Media For Your Business

By now, we know that businesses are using social media. Some are doing so brilliantly. Some are just testing the waters. Some have no clue where to begin. All of these are great places to be. They all mean that businesses are getting involved in social media which is good because, if I was a betting woman, I would bet that social media isn't going anywhere but forward. Getting involved and growing understanding to think more strategically starting now can only be of benefit.

We have our own approach of the way businesses can use social media to engage audiences and have created a graphic representation of this process; it's the one we follow with ourselves and our clients.

It all essentially boils down to the C's - content (curate others or create your own), conversation (engaging not controlling) and connection (because, after all, we know that relationships drive business).The time to start planning out your C's is now.

What's your approach to strategic social media planning? 

How Valuable Is A Degree?

There's an interesting debate going on, in Higher Education of course, centering on the value of a degree.  It's a subject I did my best to be helpful about at a local school careers evening last week.  

The question I always get asked is: 'should I do a marketing degree if I want to get into marketing?'  

To which my honest response is no.  

From my point of view, as an employer, I want people with good brains who have studied a subject which develops their thinking skills and knowledge of something broader than marketing.  I know there are good marketing qualifications out there (somewhere) but as a first degree subject I can't see it helps if everyone in our industry has read the same books, studied the same case studies and is taught to think in the same way.  

Surely our whole point is to come up with fresh ideas, challenge the status quo, martial our arguments, persuade our colleagues and measure our effectiveness - to name but a few of the things that marketing and agency people get up to.  

I've canvassed my colleagues on the subject.  Their qualifications range from the highly relevant (Honors in Graphic Design or Computer Science) to the useful (Economics, Phsychology, English) to the total wastes of time  (Sociology, Film & Media Studies).  

What do you think - are degrees valuable in the marketing sphere and if so, which ones?