Mobile Loco Brings the Best of Advertising, Geo-Location & Branding to the Mobile World

Held last week in San Francisco, the MobileLoco event merged the best of geo-location, advertising, branding and the mobile world.

Run by serial marketer Mark Evans, the event aspires to dive into the brand, advertiser and mobile convergence in the context of the Social, Local and Mobile (SoLoMo) marketplace.

The discussions revolved around what this convergence means for big brands, consumers, SMBs and the mobile and location industry.  

On-stage, we heard from the likes of Andrew Mason of Groupon, Benchmark Capital's Bill Gurley, Banjo's Danien Patton and the Mobile Engineering Lead of Airbnb Andrew Vilcsak.  Other voices included Bloomberg TV's Cory Johnson, Google's Don Dodge, Nextdoor's Nirav Tolia, Postmates Bastian Lehmann, Foursquare's Holger Luedorf, Micello's Ankit Agarwal and others. 

Above: Andrew Mason, CEO of Groupon

Client inTooch partnered with MobileLoco so users could easily and seamlessly exchange contact and social network information on the fly. A free mobile app for iPhone and Android, attendees could network that much faster and more efficiently using the app rather than have to exchange business cards or manually add Twitter and Facebook 'handles.'

Above: Steve Brehaut, Renee Blodgett, Julien Salanon

Since geo-tagging is built in, the inTooch app tracks where connection requests are made and will link all connection requests to the location, in this case the Mobile-Loco event in San Francisco, CA. When users browse through their connections, they can see all the connections they made at Mobile-Loco. 

There were other cool products there too. A group out of Japan from Daq was on-site showing off their creative iPhone and iPad IRUAL cases.  I find that most cases are pretty bland, come in plain colors or are frankly too tacky. Then there are those specifically targeted to the 13-18 year old market, but what happens if you don't fall into any of those categories? I loved their designs specifically aimed at women - from soft and feminine to daring and electric.

Then, I had a demo of DigitalGlobe, who apparently did a deal with MapBox on the same day. Mapbox, which is a provider of open source solutions for designing and publishing maps via the cloud, chose DigitalGlobe as their commercial and earth imagery provider.

Users can now incorporate DigitalGlobe's high-resolution satellite imagery as their maps' base layer for added quality and rich detail. The result can be quite beautiful, especially compared to the bland offerings today.

Then I went back in time to my speech recognition and natural language processing days. I saw a nifty demo from a group who call themselves SpeakToIt. What they do? Develop talking personal assistants.

The SpeaktoIt Assistant is a virtual buddy for your smartphone that answers questions in natural language, performs tasks and notifies you of important events. The Assistant is meant to save you time and make communication with gadgets and web services easier and less stressful. 

All photos by Renee Blodgett.

Cormac Conroy VP, Engineering, Products, Qualcomm

David Staas, President, JiWire