UCLA's Social Media Business Course on April 27-28

There's a fascinating social media "business" course coming up in LA April 27-28, 2012 at UCLA. Entitled the UCLA Social Business Course, the course is designed for executives and professionals who want to go beyond the basics and learn how to apply social media to get concrete business results.

Led by industry veteran Dr. Natalie Petouhoff, she'll explore real-world examples using case studies and explore how social media affects each functional department (PR, marketing, customer service, product development, etc.). The course will also dive into ways to calculate the return on investment (ROI) for each.

Social media monitoring will be part of the curriculum, along with an assessment to benchmark the "as is" state of your social media initiatives and compare them to "could be" via best practices geared toward social media and digital programs with higher monetizations of social media investments.

With this insight, business leaders can assess their next steps; create executable strategies and tactical plans that make sense to traditional organizations (even those not familiar with social media); and make the approval process for initiatives and implementation simpler, more efficient, and effective because they are grounded in business fundamentals that maximize the ROI in social media.

If interested, you can find out more and register here.