Viral Media Experiment #Swagapalooza Hits San Francisco Again

For the second year in a row, I attended the quirky consumer and technology blogger event called Swagapalooza, which they call an experiment in viral media.

In a dark club in San Francisco (DNA Lounge), some of the top bloggers, tweeters, and digital influencers in the areas of mobile, tech, food and lifestyle gathered to watch and judge five-minute auditions from the creators of cool new products, largely targeted at mainstream consumers.

The key here is that the products are actual physical products rather than services and websites, which you so often find at similar events. Some of the products I had a chance to see and play with are listed below:

• Waboba Balls - They bounce off water, so that you can play catch in the pool or ocean. Video of product in action: http://bit.ly/gNw7kQ
• Mimi IQ - Like go fish, but with silly facial expressions. Will be available on Amazon in a few days.
• Crumpled City Maps - Lightweight, waterproof, 12 cities. More info here: http://bit.ly/f0dh2Q
• woDegrees - For every nutrition bar you buy, they give a nutrition pack to a hungry child.
• Sabøteur - The world's first tailored waterproof blazer.
• Transcendent Man - A documentary film about the life and ideas of Ray Kurzweil
• Boom Boom! Revolution - A card game you play by performing 'underground acts of guerilla goodness'.
• Grubwith.us - Eat with interesting people!
• FlingsBins - Pop-up recycling and trash bins.
• Stunner of the Month - A subscription sun glasses service that sends you a new pair of 'stunners' every month.
• Fizzies - Instant soda in a tablet, relaunching after 40 years.
• SwipeGood - Round up your purchases. Donate the change to charity.
• SourFlour - Building community through bread. (I just finished my loaf and I have to say, it went fabulously well with my homemade chicken soup I had waiting for me at home).