Enter Huffington TV: #Curation AIN'T Going Anywhere Anytime Soon!

AOL's now editorial master Arianna Huffington today launched Huffington TV, which they're touting as a new web-based "channel for channels" that she promises will "revolutionize the way we watch our favorite programs by aggregating the best TV has to offer."

But it isn't going to just be an aggregated model; it will be smartly 'curated' as well. There's that word again. Curation AIN'T going anywhere anytime soon folks. In the so called conversation age, we’re drowning in data. We know it. We talk about it. Yet, we continue to make content even if its only 140 characters. Finding what matters is becoming harder and a combination of search and machine curation alone isn’t doing the trick.

I'm passion enough about this topic BECAUSE I'm swimming in a sea of data that I worked with Pearltrees last year, which is focused on a different kind of curation, one with a creatively interesting twist. I'm also a fan of Steve Rosenbaum's new book: Curation Nation which I just finished reading, a great read on why it will be the thing that matters in the next several years.

And, Arianna has been quick to point out that the success of Huffington Post was a combination of smart aggregation and curation. She hired behind the scenes curators to make sure the end product was a winning formula for her readers.

Huffington TV is a smart move frankly. Curation is key and if she gets the video formula down like she did her blog, people will flock to watch. The idea is that they'll curate offerings of the major broadcast and cable networks to present the "most compelling content on TV in an easily digestible form."

Photo credit: Rob Tannenbaum 

In a press conference in New York, she said that AOL has no plans to share advertising revenue with the networks and studios whose shows are aggregated on Huffington TV. Media business models are definitely changing folks and curation AIN'T going anywhere anytime soon...