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December 17, 2010
PeerIndex Tracks & Measures Social & Reputation Capital
What's interesting about their tool compared to others in the same category such as Klout for example, is their ability to drill down into specific areas of expertise. Focused on relevance, Azeem says, "it's about understanding your personal brand and whether it's developing in the right areas that matter to you. In other words, you could be increasing your score in one area, when your 'real' area of expertise is in something else."
It's a free tool today and since privacy matters to them, you can keep your PeerIndex profile private if you choose. Below is a short video clip of our exchange in the LeWeb Yahoo-sponsored blogger lounge.
December 17, 2010 in America The Free, Conference Highlights, Europe, Events, On Branding, PR & Marketing, Social Media, Videos, WBTW, Web 2.0 | Permalink
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