down the avenue: Southwest Airlines Talks About Their Social Media Strategy: #BWE10

FAVORITE QUOTES

Only Those Who See the Invisible, Can Do The Impossible
The Age of your Heart is the Age of what you Love - Marcel Prévost
Tell me and I'll forget. Show me and I may remember. Involve me and I'll understand.
When one door of happiness closes, another opens; but often we look so long at the closed door that we don't see the one opening before us. -Helen Keller
The sole meaning of life is to serve humanity. -Leo Tolstoy
Nothing makes us so lonely as our secrets. -Paul Tournier
They may forget what you said, but they will never forget how you made them feel. -Carl W. Buechner
Just trust yourself, then you will know how to live. -Johann Wolfgang von Goethe
The foolish reject what they see, the wise reject what they think
Imagination is more important than knowledge - Albert Einstein
When you realize nothing is lacking, the whole world belongs to you - Lao-tzu
The world surrenders to a quiet mind
It is a funny thing about life: If you refuse to accept anything but the best you very often get it - Somerset Maugham
"At the moment of commitment, the universe conspires to assist you." Goethe

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October 21, 2010

Southwest Airlines Talks About Their Social Media Strategy: #BWE10

Southwest Airlines was a sponsor and exhibitor this year at BlogWorldExpo in Las Vegas. Christi McNeill from Southwest Airlines talks to me about their social media strategy, why she blogs and tweets and how they use social media tools as a company. Their social media team is only two, but they're active with over 1 million followers on Twitter and in the top ten in travel for 'influence.'