iVillage & Fotobabble Team Up on Beauty & Style Contest

Fotobabble Teams up with iVillage on the “iVillage I love my…” Contest, which encourages women to share their beauty & style secrets.

In this campaign, talking photos serve as an innovative social media tool to drive user engagement, brand awareness and traffic. The contest, which is currently underway and will run through midnight of June 30, 2010, encourages users to create Fotobabble-powered Talking Photos to start a community dialogue around the products and clothing they love, and express their personal style.

To participate, users simply sign up (takes a few seconds), upload a photo and then click a button to record their own voice and share their secrets for style and confidence. Participants can then share their Talking Photos (or Fotobabbles), with friends and family through email, Facebook or Twitter. Fotobabbles with the top views are eligible to win a $500 gift card from Sephora.

The Fotobabble Platform can provide deeper brand exposure and increase traffic to a site. Easier and faster than video, more engaging and dynamic than photos and easy to embed anywhere on the web, Fotobabble provides companies and individuals a powerful and engaging way to connect with their customers and further extend their reach into popular social media networks such as Facebook and Twitter.

Click play below to learn more about the contest and see a fabulous example of how established brands are using unique social media platforms, such as Fotobabble, to increase fan and customer awareness and engagement.