down the avenue: Magic Sauce Media: Time to Mash the Ingredients

FAVORITE QUOTES

Only Those Who See the Invisible, Can Do The Impossible
The Age of your Heart is the Age of what you Love - Marcel Prévost
Tell me and I'll forget. Show me and I may remember. Involve me and I'll understand.
When one door of happiness closes, another opens; but often we look so long at the closed door that we don't see the one opening before us. -Helen Keller
The sole meaning of life is to serve humanity. -Leo Tolstoy
Nothing makes us so lonely as our secrets. -Paul Tournier
They may forget what you said, but they will never forget how you made them feel. -Carl W. Buechner
Just trust yourself, then you will know how to live. -Johann Wolfgang von Goethe
The foolish reject what they see, the wise reject what they think
Imagination is more important than knowledge - Albert Einstein
When you realize nothing is lacking, the whole world belongs to you - Lao-tzu
The world surrenders to a quiet mind
It is a funny thing about life: If you refuse to accept anything but the best you very often get it - Somerset Maugham
"At the moment of commitment, the universe conspires to assist you." Goethe

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February 18, 2010

Magic Sauce Media: Time to Mash the Ingredients

PR Week does a Q&A with me about the launch of Magic Sauce Media in January: the rebranding and position shift from the traditional to the integrated.

Sometimes I really have to pinch myself to be able to say the word PR: is that really what it is I do? Have been doing? Nay. It has never felt like the right word. No grave surprise given how and where I was 'trained.'

Strategic and integrated is the way it should be.....needs to be, must be. When language and positioning however is not formalized and people don't really understand what a truly integrated communications, branding and social media campaign is or how powerful it can be, it's necessary to re-educate. Now is the time. The PR industry is breaking. It's time to mash the ingredients.