Israel's Sense of Fashion Picks up Steam

Israel's Sense of Fashion is starting to pick up steam. CEO and Founder Daria Shualy and her crew below in a creative shot that paints an image of their corporate culture and what they have to offer.

Their vision is to create an online home for independent fashion designers, trendsetters, fans and shoppers. They don't believe in an artificial separation between the different elements which compose the real live indie fashion scene, so the goal is to enable all these elements to come together in one place online.

If you're into indie fashion, whether you're a designers, fashionistas or a student, you can show off your creations, personal style and style picks. You can also shop, sell, interact, influence and be inspired.

For designers, Sense of Fashion provides an online shop with a live clientele base and access to clear and open communication with buyers, fans and other designers. For people interested in buying, you can tap into a massive gallery and shop for independent fashion, which will grow over time and include vintage and second hand, one-of originals and new unique designs.

They do not currently charge a listing fee and they enable you to upload an unlimited amount of photos for an unlimited amount of time for free, and most importantly, because the fashionistas and buyers have real live profiles on the site, they offer a real connection to the fans, and a real live clientele base, which gives constant feedback to the designers, and promotes them. Cool stuff from a new player to the market eh?

Says Daria, "we add value to Flickr, where there are a lot of designers which will now be able to send interested buyers to us to actually shop. We add value to Facebook for both fashionistas and designers, by enabling commerce and supplying a more targeted audience, so that they don't have to “bother” all their contacts, but can target the ones who are fashion oriented."

She adds, "we also add value to shops by big brands, anywhere from Gap and H&M to American Apparel and Urban Outfitters, by supplying a large variety of photos of 'how real people wear this.'”

Plans to support mobile are coming in the future.

One last comment: we need a little more fashion in San Francisco - bring it on Sense of Fashion team. It seems like the further west I migrate, the more the fashion culture migrates to jeans, tattered t-shirts and schwag. I miss the hats, funky shoes and scarves of London, the sassy but edgy casual suits of Milan and the fashionable overcoats and stylish boots of New York.