Spock People Search Goes LIVE Today

Client Spock, the new people search engine, goes LIVE today. Up until now, Spock has been an invite-only private beta.

With an estimated 20 billion search queries about people done per month, Spock is positioning itself to dominate this burgeoning space. According to BusinessWeek, “Spock is trying to capture some of the more than $60 billion that is projected to be spent on search marketing over the next four years.”

Unlike Google and Yahoo, which index web pages, Spock organizes information around a specific individual. For example, when you type “boxer” into Spock, the top search results are Muhammad Ali and Mike Tyson. The top boxer search result on Google returns a Wikipedia entry for a “boxer” dog.

Spock creates a snapshot of a person’s presence from public sources on the web. These include a brief biographical summary, pictures, and related content found from publicly available sources.

Additionally, registered users can add content to Spock to enrich their own profiles and the profiles of others. If you have not played around with it yet, check out Spock.com and let us know what you think.