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May 10, 2007
Life's a Pitch
What a great name - check out Life's a Pitch. Written by Stephen Bayley and Roger Mavity, they tout that making a pitch is not just a matter of winning the pet food account in an airless meeting room at one of those hotels where people conduct that sort of business.
Everything in life is a pitch. Everything you do is a matter of presentation and persuasion. Getting dressed. Dating. Lunch. Sending an e-mail.
May 10, 2007 in Books, PR & Marketing | Permalink
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