LeapTag Goes into Public Beta

Client LeapTag is launching their public beta today on the Web 2.0 Expo Floor at the Moscone, Booth #8 in the Long Tail Pavilion.

LeapTag is the powerful combination of a news reader and web content discovery tool that users download to their desktops. After creating tags to represent the things they are personally interested in and passionate about, users can vote on the results they like best and least – including ads. LeapTag uses this feedback to continuously improve the user’s results and to provide personalized content. Since it sits on the desktop, LeapTag brings that content to users in complete privacy.

LeapTag delivers results from a variety of sources, including news feeds, blogs and books. It is the only product that filters what a user does and does not like according to their personal interests. To achieve this, LeapTag uses dynamic tagging, a unique process that allows the user to contextually define their interests by tagging web pages and voting on results. Once the tags are defined, LeapTag selects content relevant to the user from the millions of items it discovers.

LeapTag Creates New Tag: Double Click to Enlarge Image

LeapTag enables people to import their favorite news and blog feeds from popular news readers Bloglines, Google Reader and NewsGator and associate them with their interests. The ability to import existing RSS feeds means not only are individual feeds monitored, but also the results from these feeds are organized based on the user’s specific interests.

LeapTag Imports RSS Feeds & Bookmark Tags: Double Click to Enlarge Image

Over time, LeapTag gets "smarter" at delivering exactly the kind of information the user needs by learning from their feedback. Users can vote on results, indicating which items they like or do not like, and therefore change their tag definitions at their discretion.

This further refines the content that is automatically delivered to the user's desktop. All information that is collected is stored on the user’s computer, keeping the information private and in complete control of the user.

LeapTag is the first product that gives users the power to control the ads they see by giving them the ability to vote on their ads. This feedback refines the advertisements they will see in the future and keeps the ads relevant to the user. This relevancy will provide the advertisers with a very powerful CPA channel since users will continuously be shown ads they like instead of ads they don’t care about.

Results: Double Click to Enlarge Image

Tag runs in the background so the user can concentrate on getting work done or doing another task while LeapTag performs its magic. LeapTag automatically updates the content in the tags, saving the user from having to proactively search the Web and sift through content that is irrelevant or unwanted.

LeapTag runs in the browser tool bar and supports both the PC and the Mac. Download for free here.