How Google Works

Baseline Magazine's July issue (yes, hard copy magazine: some of us still read paper content) has a very extensive article on "How Google works."

Written by David Carr, the piece is 14 pages long and includes everything from factual charts, application lists, an entire section on the Google File System, a discussion with Google's Douglas Merrill, a section on Google's secrets and a page dedicated to what Google plans to do with the Enterprise. There's even a full page dedicated to demonstrating how infrastructure investments have paid off in revenue, and how and where they have surpassed Yahoo.

They point out that "Google relies primarily on its own internally developed software for data and network management and 'has a reputation for being skeptical of 'not invented here' technologies....."

As for their enterprise push, they say that Google needs to do a better job at addressing enterprise requirements (not where they started....), particularly in terms of support according to Gartner's Whit Andrews, who they quote. Pick up a copy - the article alone is worth grabbing the July issue if you don't get a subscription.