Great PR Days

I just referenced a client hit in yesterday's Boston Globe and started thinking about how a traditional media placement for a technology company when its with one of the 'bigger boys,' still has such an impact on branding and on sales, despite the rise of social media and change in playing field of movers, shakers and influencers.

Following the same client's USA Today hit, they saw a spike in website activity and in online sales - retail is still harder to measure.

I also said - "not a bad PR day" and it wasn't. It never is when the media stand up and pay attention to a client's product, service or executive.

Yet, as I think about my 'best PR days,' its really not about the media at all. It's about creation, meaning the creative energy behind a strategy from start to finish, seeing its birth, its formation, its journey -- most of all its journey -- and understanding the most effective way to get from point A to B. Oh yeah, and figuring out how to actually enjoy yourself along the way.

Other great PR days are when a client understands and more importantly trusts in the process - the A to B part. They light up, I can see the dance in their eyes as we draft a plan, there's passion around the process, there's faith in the ultimate result, and there's a knowing that as a team, the climb while at times painful, is so worth the journey.

These are great PR days.