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May 13, 2005
Business Blog Guide Is Out
Bill Ives' new book - Business Blog Guide -- is now out, which he co-authored with Amanda Watlington, Ph.D.
The book covers:
**What a blog can bring to your business and how successful early adopters are using blogs?
**How to integrate blogging into your marketing communications mix?
**How to choose the right software for your blog?
**How to write compelling copy so that your readership grows?
**How to make your blog visible using RSS/XML feeds?
According to Bill, they interviewed over 70 business bloggers at corporations ranging from IBM, Microsoft, Yahoo!, and SAP to many small businesses, consultants, non-profits and blog tool and service providers.
May 13, 2005 in Books, On Blogging, On Technology | Permalink
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