February 18, 2013
Filemaker & Filemaker GO, Great Solutions for Mobile Warriors on the Move
Most people I know either live in an enterprise world or a start-up world, so when you talk about contact management and databases, they're either on SalesForce or Oracle or they simply use Outlook or MacBook iContacts. Sure, there are plenty of CRM systems that cater to the smaller business owner but they're not as widely used as the larger, more expensive corporate tools and when most of what we need is built into our OS or Office for free, why bother?
I've been a Filemaker fan for awhile now, so long ago I recall first using it in the nineties in a Mac environment, at a time when Macs only came as fat boxes, not notebooks.
Filemaker has so much more functionality that meets the eye. The downside of more traditional databases is that there are all sorts of mapping rules that you need to abide by or your data gets lost or simply doesn't come over. The upside is the depth and breadth of what you can do.
With FileMaker Pro, you can literally drag-and-drop Excel data into FileMaker Pro to get your data over and manipulate from there, or you can get a l'il more techy and build a custom database for your unique needs, including mobile templates.
I created one for my iPhone 5 in about an hour with a little tech help; once you get going, you can change fields and colors on the fly within minutes for the desktop or mobile environment. BTW, they have basic "starter" custom templates if you choose not to build your own, but if you have fields that are personalized for your business, why not go the custom route and create something for your specific needs? remember, you only need to do it once.
For the traveler on the go, Filemaker's iPhone app is ideal. Free to download, you can view any of your data from your Filemaker database on your mobile phone. Whille I don't need some of the more complex business features that Filemaker GO offers on a regular basis, if you're in sales and marketing or a business owner, you can use the app to tackle any business task on your iPad or iPhone. You can go quite deep if you wanted to, such as the ability to display current inventory levels from a warehouse with colorful, eye-catching charts on your mobile phone.
You can even update your project status by sending Excel files or PDFs in a few taps, close sales deals on the road by instantly capturing digital signatures, collect research data in the field by recording video and audio and adding the files directly to your database. And how cool is this ? In the medical world, docs can even swipe through medical records in the emergency room. In other words, the database offers more in-depth capabilities and features than initially meets the eye.
You can connect to databases hosted on the Filemaker Server or Filemaker Pro via a local wireless network or over Wi-Fi or 3G. All changes are instantly updated in the hosted file. This makes it easy to share information with others you wan tto share information with when on the road while traveling or as a small business with your team.
With Filemaker's latest version, you can also publish your databases to the web in a few clicks. You can share that database with others on your team via the web, create surveys, registration sites, customer feedback forms, and more.
I remain a huge fan of Filemaker on the desktop (Mac or Windows - have tried them both). What's great is how flexible and platform compatible they are - Mac, Windows and Mobile. I run Parallels on a MacBookPro and can launch a file in either environment without a compatibility glitch. Even cooler is their iPhone app which allows me to access not just the data but all the information that is mapped to it via its complex or simple fields (depending on how you set it up), all while I'm on the road.
Their tech support ACES it too btw. They went the extra mile to make sure that I didn't just understand the features, but how to customize my fields and use Filemaker GO flawlessly from both my Mac and Windows environments.
January 24, 2013
My Top 12 Picks for CES 2013: From Speakers & Robots to Accessories & Backpacks
The Consumer Electronics Show (CES) in Las Vegas earlier this month was once again a flurry of new products and as always, I felt as if I was constantly surrounded by pitches of TV flat screens, new speaker designs, casing, docking stations, chargers, dancing robots, iPhone accessories, surround sound substitutes, and more. What stood out was the increasing number of vendors participating in the Digital Health pavilion this year.
Clearly, the marriage of technology and health is increasing at alarming speeds, with products and solutions aimed at helping consumers take charge of their health by collecting and analyzing their own personal data, something that wasn't available to us even ten years ago.
It was no surprise that Fitbit won a Best of CES award, a product which tracks your fitness and has been on the market for awhile now. It's inevitable that the health and wellness category is primed to explode in the coming year.
As for other categories? Sure, I'm a geek, but I'm a female geek who loves great design and rich colors. I'm always a sucker for products in luscious colors - the problem with so many of these products is that they're created and designed by men, so often our choices are limited to neon green, bright girly blues and pinks, or red, black and white.
If women designers were behind more products, I'd imagine we might actually see a high end stereo system in an eggplant purple, burgundy or an olive green, something that wouldn't clash with our sofas, curtains and painted walls. I spoke to four speaker companies about this conflict and guess what? Weaving a color design into a living room hadn't even occurred to them.
As a traveler and writer, most of my top picks were focused on products that would be useful for the mobile warrior, often lightweight, reasonably priced and compact.
Degauss Labs Earphones
The SPKRS Series is a line of earphones by Degauss Labs that is focused on top notch sound quality. They tout that the bass is amazing (I haven't received them yet but did see them purr on the show floor). In its price range, SPKRS are durable and comfortable.The all aluminum housing absorbs vibrations and preserves the sound quality. The housing is coated with a special technique making the housing as matte and clean looking as the rest of the earphone, rarely found on metal housed earphones. They feature an enhanced acoustic design that helps music sound smoother.
SPKRS comes in a variety of carefully selected AND fun colors. SPKRS is UNIVERSAL and works with Apple iPhone, and the latest version of Android phones from Samsung, HTC and Sony. Windows phone by Nokia is also supported.
Ranipak Backpacks & iPad Cases
I loved the slick design of Ranipak's new Y.U.M.C. Series. Great for travelers on the go, there are tons of pockets and great colors (particularly liked the eggplant).
All products are done in a great European design with a global appeal.
HyperJuice External Batteries
One of the funkiest designed products I accidentally came across were the HyperJuice external batteries for Apple MacBook, iPhone, iPad, iPod and USB products. Behind the products is Sanho Designs, which design, manufacture and market IT accessories with a focus on Apple accessories, portable power and storage.
Their product brands include: HyperJuice - External batteries for Apple MacBook, iPhone, iPad, iPod, USB products, HyperDrive - Portable digital data storage products for Apple devices, digital cameras, memory cards, HyperShield - Cases, stylus pens and other accessories for Apple devices, and HyperThin - World's thinnest most flexible HDMI cables.
For travelers, their products are a Godsend, particularly for those who carry more than one digital product with them like me. Let's just say I can't wait to test out the HyperJuice Mini, Micro and PLUG and I have a feeling, I'll be a prolific user. The company also is smart about design...and they offer a number of rich and fun colors.
SwitchEasy offers some stylin' products for the iPad and iPhone as well as great compact keyboards, ideal for the digital traveler. They offer iPad cases and iPod Touch cases in a number of designs and rich colors.
Their mission is to provide more reasons for PC users to "Switch" to a better digital lifestyle through our innovative little add-ons.
See below for the Safekey Keyboards Protection, which I plan to try out soon on the road. To the left of the keyboards is one of many beautifully styled iPad cases they offer.
Edifer offers a few speaker options that are perfect for those on-the-go.
Sound To Go PLUS is all about portability - they do an all-in-one micro speaker with re-chargeable Lithium battery. Encased in a brushed aluminum chassis, it features 2 channel stereo with 2 full range 1.25" drivers on each channel (magnetically shielded). It also features a built-in 'Class D' amplifier and a 3" x 1.25" oval passive radiator, which means someting to those in the audio world.
GeoPalz, creators of the first decorative pedometer for kids, introduced the ibitz PowerKey for children and ibitz Unity for parents to its suite of products. With ibitz, a family’s electronics are powered by physical activity. Each ibitz connects wirelessly to select Bluetooth 4.0 phones, tablets and laptops to track physical activity. For kids, the ibitz PowerKey converts physical activity into “keys” that unlock rewards, while the ibitz Unity for parents tracks the overall progress of family health goals.
The ibitz PowerKey for kids not only unlocks access to games and apps, but also allows each user to maintain the health of their own GeoBotz virtual pet character within their app.
Foldable Rubber Keyboards by Chin Fai
Chin Fai has a host of incredibly useful rubber roll up keyboards which are bluetooth enabled, a seriously must-have companion for any traveler.
They also have a host of brightly colorful rubber products which encase iPhones, iPads and other devices to help protect them against wear and tear - you can even drop your product encased by one of these and it protects the outer layer and edges of the device.
HAPIfork, the world's first connected fork that slows down how fast you eat received a substantial amount of attention, so much so that the booth was always full of broadcast cameras, producers, doctors, health afficiandos and people who have lost weight or were looking to...among other eager enthusiasts.
While (full disclosure), I am involved in the company, it is on my picks list because it is a product I was excited about even before their launch and a reason I decided to jump on board. There is no other product like it on the market and for someone like me, who travels incessantly and never seems to have time for a 'slow' meal, it makes for a perfect "throw-it-in-your-bag" utensil which not only will help me slow down how fast I eat on the road, but track it on my desktop and mobile phone as well.
HAPIfork received so much buzz, we had to turn away opportunities knocking on our doorstep because we were limited with only 3 prototypes on the show floor.
I think the "smart" HAPIfork struck a chord with people because it's such a device that can modify your behavior, prompting you to slow things down, thereby eating less, which is better for your overall health and well-being in the short and long term.
Action Camcorders by Astak
For under $300, you can get one of Astak's action camcorders, which comes with a 170 ultra-wide angle lens that supports 1080p HD video recording. You can shoot 8 megapixel photos hands-free and there's a built-in LCD screen, which includes real time display and video playback. The nice thing for adventure travelers, is that there's waterproof housing which goes down to 197 feet or 60 meters. I could have used this handy device when I was swimming with baluga whales this summer in northern Canada.
It also comes with a rechargeable lithium battery and has four recording modes: 1080p 30fps, 720P 60fps, 720P 30fps or WVGA 60fps. It connects via a USB 2.0 and has a built-in microphone. Additional sports accessories are also available. I haven't tested it yet but hope to do a more extensive review if and when I get product in hand.
House of Marley Headphones
I was running to get to an appointment and House of Marley's booth stopped me dead in my tracks. Creative, compelling, and loaded with well-designed noise-canceling headphones in fabulous colors with a deep, rich sound. Their headsets are the culmination of natural materials and technology coming together to make beautiful music.
Stainless steel, leather and high-quality recycled aluminum blend to create a striking, sophisticated look. And the performance meets that look. With battery powered noise-canceling headphones, it reproduces an intimate, authentic sound that lets you truly feel the music.
I can't wait to test these out!
Mizco's iPad, iPod, iPhone Accessories
From Mizco, I came across the iEssentials products. For around $30, they have a 2-in-1 Car and Wall Charger that lets you charge two devices simultaneously, whether you're on the road, in your office or at your home.
I also loved their Diamond Cases for iPhone 5. Their cases are form fitting, so they fit snugly around your phone and includes embedded rhinestones for additional style. Unlike so many products of this ilk, they come in richer non-pastel colors. What I loved most was how durable they felt in my hands.
Moneual Robot Cleaner
Another product I'd love to test out and use is the Robot Cleaner by Moneual, which I saw a demo of on the show floor. A high performance BLDC Motor outputs stronger suction, and is powered by the latest long lasting Lithium Iron Phosphate Battery.
Great for both hard floor and carpeted floor surfaces, the vacuum's mop attachment can be attached for hard floors, allowing for vacuuming and mopping to function at the same time. Twin side brushes allow for a wider, effective cleaning width to brush debris towards the main brush for collecting.
The vacuum can cover up to 1,200 square feet on one charge, depending on clutter, as maneuvering around clutter may impact cleaning time. Additional specialized cleaning modes include corner, shadow, and scheduled cleaning. It even has the ability to return to the charging dock after a cleaning session!
January 24, 2013 in America The Free, Client Announcements, Client Media Kudos, Conference Highlights, Events, On Health, On Innovation, On Mobile & Wireless, On Technology, Travel, WBTW, Web 2.0 | Permalink | Comments (0) | TrackBack
January 18, 2013
Integrating HAPIness Into Your Life: Reflecting on the HAPIfork Launch
Another CES has come and gone and the HAPIfork is now officially launched. While I’ve attended hundreds of trade shows, probably 20 CES’s and launched dozens and dozens of products over the years, this launch was different.
In the course of one week, HAPIfork, the first connected fork that helps you slow down how fast you eat, garnered media attention from outlets on every continent except for Antarctica and I expect that will come soon given the hype.
People tweeted about HAPIfork from about 80 countries and wrote about it from 73 more. In less than two weeks, nearly 10,000 tweets mentioned #HAPIfork from around the world.
From Good Morning America, CNN, Fox News, ABC, NBC, The Today Show, Dr. Oz, World News Tonight to USA Today, the WSJ, Rolling Stone, Jay Leno, the Colbert Report, Huffington Post, Techcrunch, Scientific American and CNET, HAPIfork was brought the world’s attention.
Frankly, given that I think like as much like a journalist as I do a marketing pro, I knew HAPIfork would be hot. After all, it has a lot of unique selling points.
First, it’s a handsome looking gadget with a clean design that comes in five fun colors.
Second, it is unique in what it does: helps you slow down how fast you eat.
Third, it was developed by the French, a country known for enjoying their food and taking long meals.
Fourth, there hasn’t been an innovation to the fork in….I don’t know, perhaps since the invention of the fork itself?
What I didn’t anticipate was how fast HAPIfork’s “hotness” would accelerate, particularly at a show like CES which shows off thousands of new products and innovations from around the world. In other words, it’s a crowded show to make a new product from an unknown company in the U.S. truly shine.
So, what is the sensation really all about? HAPIfork addresses an emotional issue we all have as humans - eating. As a woman, I’ve dealt with issues around weight and eating fast since I was a teenager and there probably isn’t one person who can’t relate to both at least on some level.
While I’ve never been heavy and come from lankier family stock than not, as a teenager and in my twenties, there was a lot of pressure to be thin largely because of the way the media flashed images of models the size of toothpicks. For men, the pressure may not be as acute, however whether it’s for “image” or peer pressure, maintaining our ideal weight isn’t easy for most of us.
And, at the end of the day, it’s not healthy to be overweight and it doesn’t get any easier as we age. In addition to known benefits of having a healthy diet, eating the right food can change your energy levels, your mental attitude and reduce if not eliminate the cravings you once may have had, e.g., starchy and processed foods with excess amounts of sugar.
While I’m not a dietician or a doctor, I celebrate health benefits from a cleanse once a year and notice positive differences in my body when I eat a more alkaline diet. While eating unhealthy food and too much of it is an obvious known issue, what we don’t pay as much attention to as a society is how FAST we eat and the impact it has on our consumption.
When we eat slower, we consume less calories (roughly 11%), we improve our digestion and decrease issues related to gastric reflux. If you’re over the age of 35, ask yourself how many TV ads you remember seeing as a child on antacid products and how many you see today? It ‘feels’ like there’s an antacid commercial on the hour.
HAPIfork is unobtrusive. When you are eating too fast, you’ll receive a gentle vibration, reminding you to slow things down. Some people argue that they don’t need a fork to make them eat slower and can do it on their own. While some people may have that level of discipline, there are thousands of others who need a little help.
We all know people who are so disciplined; they're the people who find themselves at the gym seven days a week. There are others who fare better with a trainer and others who can’t stick with a program at all.
Think of HAPIfork as a personal coach which can prompt you to slow down one aspect of your busy schedule: your meal.
For me personally, the busier my day, the faster I tend to eat and so a $99 investment in a device that can help modify that behavior is a no brainer. Reality check: Apple charges close to that for a plastic adapter cable that merely charges a laptop.
And, let's not forget the countless other plastic gizmos that are priced above $99 in places like Brookstone, airline magazines, TV advertorials and beyond, that don’t help improve your health.
The second issue that HAPIfork touches on is behavior modification, which is important if people want to see improvements in their health or anything for that matter.
Consider This: a coach asks you to work out for 60 minutes a day and yet when you start off, you can’t even make it past 15 minutes without huffing and puffing. In the back of your mind, you think “this is impossible,” and feel like quitting. What if he came back to you and said, “start off with 20 minutes a day for three weeks and then increase it to 30 minutes a day,” and so on. Suddenly you feel that this might be possible after all, you start to see some progress even if its small. Now, how do you feel?
Consider This: you’re a smoker and while your Uncle John quit cold turkey and your family is hounding you to do the same, you don’t seem to have the same willpower as Uncle John. And so, you start to wear the patch and chew the gum so you can reduce the number of cigarettes you smoke a day. Suddenly, your one pack a day is down to four cigarettes a day and then ten a week. Now, how do you feel?
Enter the world of behavior modification and the impact that even slight shifts in behavior can have on your overall health and well-being. Slight behavior modification can lead to moderate and/or dramatic behavior modification over time.
HAPIfork offloads your eating patterns to an online dashboard which you can check on a daily or weekly basis, data you can also access from your phone (Windows 8, iPhone and Android).
The dashboard shows a percentage of how much faster you are eating than you should, so as you slow down, you can see that number improve over time.
The great thing about the data is that you can either choose to keep it private or share with your family or even a doctor who may be working with you on an overall dietary program.
When we start to see incremental improvements in our scores, we can feel not just a sense of ‘hope,’ that yes, we can actually do this, but empowerment.
With empowerment comes changes in behavior and with those changes, comes a healthier and I’d argue, a more integrated and holistic self. The more awareness we have about our habits, the more we can feel empowered to change them based on information we have personally captured.
After all, it’s your body and we only have one in this lifetime. Why not treat it right? It’s harder to do when we don’t realize just how badly we abuse it on a daily basis, whether that be less sleep than we should be getting, smoking, consuming processed food or eating too fast.
I am excited to be working with the HAPILABS team because of how we can help empower others to take control of their health and take control of their lives. If you were at CES, you may have heard HAPILAB’s CEO Fabrice Boutain walk around with his finger up in the air and saying “Join our HAPIrevolution” with a smile on his face.
If you weren’t in Las Vegas, you’ll see and hear that sentiment in our literature, on our website and at the core of the HAPILABS team across three continents. If you ever run into anyone on the HAPILABS team, you’ll bound to be affected by the contagious HAPI energy and desire to help people turn their health and well being into a positive force.
The goal here is not just to launch a fork, but a way of “being and thinking” about your health. In this HAPIrevolution, our hope is that together, we can raise the awareness and take charge of when we eat, what we eat and how fast we eat.
Help us help you so we can collectively reduce the rising numbers of growing disease and obesity in the U.S. and around the world.
Photo Credits: Screenshots from HAPILABS, woman with food from Sara Beyer/Flickr, slow eating and digestions panels from SlowControl, group shot taken in booth on my trusty Canon 7D. Voltaire image from Chanty Elise Designs.
January 08, 2013
HAPILABS Introduces HAPIfork, World’s First Smart Fork, at CES
CES kicked off this week with CES Unveiled, the official media event on January 6 at the Mandalay Bay in Las Vegas.
HAPILABS, a company focused on well-being in every aspect, whether that is achieved through fitness, diet, your sleep or how you eat, showed off their new HAPIfork at the event. Their goal is to make it easy for people to take control of their HAPIness, health and fitness through applications and mobile connected devices.
The world’s first connected fork that helps you lose weight by eating at the right time and at the right pace is also showing this new smart device at the Showstoppers media event on January 8 at the Las Vegas WYNN Hotel and all week at Digital Health at the Las Vegas Convention Center.
The smart connected device, which has a crisp, elegant and clean design, was created by French engineer Jacques Lepine. The HAPIfork will be available in five colors when it hits the market this year: blue, green, white, black and pink.
This smart fork knows how fast you’re eating and helps you slow things down using a patent-pending technology. By eating slower, you can improve the way you feel after every meal, enhance your digestion and reduce your weight.
When you are eating too fast, HAPIfork sends you gentle vibrations and indicator lights so you are aware of when you’re not eating at a pace that is optimal for your health, allowing you to slow down without a disruption to your meal or conversation.
All of your HAPIfork eating data is transmitted to your online account when you connect your HAPIfork to your computer via USB or your smart phone via Bluetooth. This flexibility means you can monitor your health improvement at home or on the road from a mobile device.
You can choose to keep this information private or share some or all of this data with friends who are supporting you, your health and lifestyle.
The complete suite, which will be priced at $99, will include the HAPIfork Device, an Online Dashboard, which stores and reviews your eating-related data and helps you track your progress meal after meal, a Mobile App which allows you to follow your stats from your mobile device, a Online Coaching Program for tips and tricks on eating smarter and healthier, and an Online Social Game, designed to motivate you to implement your new habits with your loved ones.
Below, HAPILABS CEO Fabrice Boutain shows a HAPIfork and HAPItrack prototypes in Paris this past December.
Disclosure: I am a consultant for the company.
January 8, 2013 in America The Free, Client Announcements, Conference Highlights, Events, On Health, On Innovation, On Mobile & Wireless, On Technology, WBTW, Web 2.0 | Permalink | Comments (0) | TrackBack
December 21, 2012
The Roku Box: The Perfect & Easy Way to Stream Content
Streaming. So many of us are doing it now to get our content, yet folks like my sister or friends from other parts of the world I keep in touch with through old fashioned email and yes, even sometimes social networks, don't stream. It's not their normal way of viewing or listening to content.
Roku has come up with a way to make it easy for anyone to use. Their mantra or at least one of them is: streaming made simple. With over 150,000 movies and shows instantly available, Roku delivers various titles to match your mood. Using Netflix, you can see up to 1080p HD video or TV shows through Hulu Plus. There are also hundreds of free movies from Crackle or the latest Hollywood releases on Amazon Instant Video. There’s also access to premium services like HBO GO and EPIX, available via participating providers.Roku delivers more than movies and TV shows as well. In the Roku Channel Store, you get instant access to the best selection of streaming entertainment available – over 600 channels, which includes live sports, music, photo and video sharing, games, international programming, radio, tech news, non-tech news, podcasts, cartoons and more.
They also have a great one-stop search feature, where you can find your favorite movies and TV shows all from one place – no matter if they're on Netflix, Hulu Plus, Amazon Instant Video or Crackle. For example, you can search for a title, keyword or actor. Once you find what you’re interested in, all you have to do is select a channel it's on, and you're ready to start watching.
December 16, 2012
Mobile Loco Brings the Best of Advertising, Geo-Location & Branding to the Mobile World
Held last week in San Francisco, the MobileLoco event merged the best of geo-location, advertising, branding and the mobile world.
Run by serial marketer Mark Evans, the event aspires to dive into the brand, advertiser and mobile convergence in the context of the Social, Local and Mobile (SoLoMo) marketplace.
The discussions revolved around what this convergence means for big brands, consumers, SMBs and the mobile and location industry.
On-stage, we heard from the likes of Andrew Mason of Groupon, Benchmark Capital's Bill Gurley, Banjo's Danien Patton and the Mobile Engineering Lead of Airbnb Andrew Vilcsak. Other voices included Bloomberg TV's Cory Johnson, Google's Don Dodge, Nextdoor's Nirav Tolia, Postmates Bastian Lehmann, Foursquare's Holger Luedorf, Micello's Ankit Agarwal and others.
Above: Andrew Mason, CEO of Groupon
Client inTooch partnered with MobileLoco so users could easily and seamlessly exchange contact and social network information on the fly. A free mobile app for iPhone and Android, attendees could network that much faster and more efficiently using the app rather than have to exchange business cards or manually add Twitter and Facebook 'handles.'
Above: Steve Brehaut, Renee Blodgett, Julien Salanon
Since geo-tagging is built in, the inTooch app tracks where connection requests are made and will link all connection requests to the location, in this case the Mobile-Loco event in San Francisco, CA. When users browse through their connections, they can see all the connections they made at Mobile-Loco.
There were other cool products there too. A group out of Japan from Daq was on-site showing off their creative iPhone and iPad IRUAL cases. I find that most cases are pretty bland, come in plain colors or are frankly too tacky. Then there are those specifically targeted to the 13-18 year old market, but what happens if you don't fall into any of those categories? I loved their designs specifically aimed at women - from soft and feminine to daring and electric.
Then, I had a demo of DigitalGlobe, who apparently did a deal with MapBox on the same day. Mapbox, which is a provider of open source solutions for designing and publishing maps via the cloud, chose DigitalGlobe as their commercial and earth imagery provider.
Users can now incorporate DigitalGlobe's high-resolution satellite imagery as their maps' base layer for added quality and rich detail. The result can be quite beautiful, especially compared to the bland offerings today.
Then I went back in time to my speech recognition and natural language processing days. I saw a nifty demo from a group who call themselves SpeakToIt. What they do? Develop talking personal assistants.
The SpeaktoIt Assistant is a virtual buddy for your smartphone that answers questions in natural language, performs tasks and notifies you of important events. The Assistant is meant to save you time and make communication with gadgets and web services easier and less stressful.
All photos by Renee Blodgett.
December 16, 2012 in America The Free, Client Announcements, Client Media Kudos, Conference Highlights, Events, Magic Sauce Media, On Geo-Location, On Mobile & Wireless, On Technology, Social Media, TravelingGeeks, WBTW, Web 2.0 | Permalink | Comments (0) | TrackBack
December 15, 2012
inTooch Teamed Up With MobileLoco: Users Can Exchange Data On The Fly
inTooch, a mobile application that supports both Android and iPhone, easily and seamlessly allows you to instantly exchange contact and social network information on the fly.
inTooch teamed up with San Francisco-based Mobile-Loco this past week, an event that explores the convergence of brands, advertising and mobile.
Attendees were encouraged to download the free mobile app, so they could quickly exchange all their contact information or a portion of it with new people they met at the event, including their social media network data.
Whenever you meet someone you want to stay in touch with, you simply call the person, the app detects that you have called them for the first time and prompts you automatically to exchange your contact information, giving you the option to exchange your Twitter, Facebook and LinkedIn details as well.
Since geo-tagging is built in, the inTooch app tracks where connection requests are made and will link all connection requests to the location, in this case the Mobile-Loco event in San Francisco, CA. When users browse through their connections, they can see all the connections they made at Mobile-Loco. After the event, inTooch will also send an email to each user who sent a connection request during Mobile-Loco with the list of all the contacts they met at the event, resulting in a more efficient way to follow up and turn contacts into relationships that matter.
A useful augmented reality feature, which is popular for personal encounters, is a report that informs you of all the things you have in common with that person (friends, places you visited, music, movies you like, social network info, check-ins, interests you share).
Unlike most apps, inTooch works regardless of whether the person you just met has it on his or her cell phone, making it the most natural, straight forward and easy way to share your personal or business details. inTooch is available for download at http://www.intooch.com and is free for users. Currently, inTooch works with both the Android and the iPhone, with support for other platforms and mobile devices coming later this year.
Photo above is of inTooch's CEO Julien Salanon on the MobileLoco stage.
Disclosure: I provide some consulting to inTooch.
December 15, 2012 in America The Free, Client Announcements, Client Media Kudos, Conference Highlights, Events, On Geo-Location, On Mobile & Wireless, On Technology, Social Media, TravelingGeeks, Web 2.0 | Permalink | Comments (0) | TrackBack
December 14, 2012
LeWeb's The Internet of Things: From Lightbulbs & Robots to Augmented Reality Apps & Air Quality
From a couple of hundred attendees in the first year, they had 5,000 attendees this past year alone for both their London and Paris events, London being a test, something that they plan to continue doing in the years ahead.
They attract big players like Orange, Microsoft and others and mid-tier players known in Europe and beyond, like Parrot, as well as tons of start-ups eager secure funding and entrepreneurs looking for the next big thing. It's also an incredible place to "schmooze" on the floor at the event itself as well as the umpteen after parties and events they hold in the evenings throughout the center of Paris.
I returned to San Francisco from an exhausting trip of meetings and pow-wows to hear that LeWeb was acquired by Reed MIDEM, one of the leading events organizers in the world. How that changes the format of LeWeb moving forward is yet to be seen, but more budget and marketing should 'in theory' lead to more "high-touch" events, better food and higher profile speakers. That said, it could also drive ticket prices up.
Acquisition aside, Loic and Geraldine LeMeur managed to pull off yet another fabulous event, from A-list speakers to entertainment and networking.
So, who showed up there and unveiled their latest?
Parrot's CEO Henri Seydoux, who I had an opportunity to meet several years ago when they hosted the TravelingGeeks trip I organized to Paris, was as charming as ever on the LeWeb stage in an interview with Loic LeMeur.
Within LeWeb's theme of the "Internet of Things," he made what could have been a 'faux pas' by saying that you can't reference women as things or you'll be in trouble for a long time. It didn't turn into a faux pas though at least from what I could tell, since everyone laughed -- including women. I happen to like their products and team. As an aside, rumor has it that his actress daughter played a role in the latest James Bond film. Ahh yes, the things you learn at LeWeb.
Chris Shipley ran the start-up event; the finalists were: Be-Bound, Qunb and Recommend.
Be-Bound gives you access to the Internet without wifi, aka stay connected to the web without the Web.
A stat for the taking: 3G/WIFI = 14% and 2G = 86%. These guys use the SMS layer. Their business model is using prepaid credits called B-Miles. For example, 3 Euros = 35 Be-Miles, 10E = 200 Be-Miles and so on. They'll also use advertising and couponing to drive revenue.
Their objective is to reach 3.2% of this business over the next 3 years. They said on stage, “our business is cash generating. We hope to achieve cash-even in three years.”
Qunb's platform is all about quantitative data. The idea is you can now visualize and broadcast your own data! How it works: their platform understands your data semantically so your data becomes compatible with other data so they can make sense of each other. They’re going after large corporations who are willing to understand their data and compare it so it makes sense in a meaningful way. Currently, their product is featured on the SAP marketplace.
The last finalist was Recommend, which is a platform that gives you recommendations from people you trust. There seems to be a lot of 'recommendation engines' out there, so I thought this one had the least potential from running a sustainable business in the long run vis a vis the others.
Their pitch is quality not quantity: recommendations from friends only in your network. (friends + friends of friends). They say they will succeed because it’s viral and sticky, sticky because it’s recommendations for every day things and apparently there's also notifications for extra 'value.'
Then, Team Blacksheep gave a demo - well sort of. A flying plane was let loose in the LeWeb audience. The TBS DISCOVERY frame is an upgrade for all Flamewheel F450 frames, using F450 arms and a custom TBS top and bottom plate including power distribution board. It's cool to watch and for geeks who are interested in this, apparently easy to build.
I thought that Netatmo's concept was interesting - they're offering a personal weather station for the iPod and iPad, where you can monitor weather and air quality. Says the team, "we spend 80 percent inside - our lifestyle is indoor and we have to think about indoor air quality as well as outdoor air quality." They have created a weather station to monitor inside and outdoor environments and then they send this data to the cloud.
The team showed real time data across a map of Paris where we could see weather patterns across different sections of the city. They take measurements of environment and are using crowdsourcing to bring this data to people in a way that is usable and "useful."
They think that real estate prices will rely on data like this and can impact prices and other things. The more co2 you have, the more dense your space is, which decreases the quality of your air.
Then, MG Siegler interviewed Instagram's Kevin Systrom, who's always at his polished best. I saw him a few months back in a similar "question exchange" with Sarah Lacy at one of her PandoDaily events in San Francisco.
Polished aside and interesting app or not, I still just can't get over or accept that their app could have been worth $730 million when the Facebook acquisition 'completed' back in September or ever could be. And, I'm a serious photography geek and still don't 'get it.'
Stephanie Hospital and team at Orange hosted a power girls networking bash one afternoon, which I ironically went to with Yossi Vardi, most definitely not a woman.
While it was indeed mostly women, a few male stragglers were there including French photographer Olivier Ezratty who is working on a photo exhibition of powerful women in the digital age. I'll share the latest as his work progresses. He also does a wonderful round-up of LeWeb every year, so check out his coverage here.
Speaking of Yossi, he gave a talk on things start-ups need to think about and tips of the trade. He says, "Pivoting is important because of the feedback you receive along the way, however doing more than 2 pivots is bad."
Additionally, he encouraged young entrepreneurs to network more often, always look for ways to provide value, and to try to find a funder from a mutual contact (someone you trust and someone the funder is likely to trust). He says of investors, "they need assurances and recommendations from people they trust." His main source of deal flow is through friends with credibility.
On exits, he says there's a big debate in Israel at the moment about whether early exits are good. Pros and cons, he notes. Having an early exit leaves a lot of value on the table but if you want a bigger exit, later...you obviously increase the risk because it will take more time.
I also ran into Stephanie Czerny who is one force behind the DLD Conference, held every year in Munich Germany. If you haven't been, you MUST - I keep meaning to return it was so good, if only January didn't present so many deadlines. I love these guys! Not only is the content and networking top notch, but their hearts are in the right place -- they're doing great things for the industry and world.
In the main room, we then moved into physical objects, you know, real tangible products you can feel. The team from Sphero gave a demo on stage of their robotic ball, which has mechanics and two way wireless communication.
They're using 6 axis IMu (essentially a navigation system) so they know where Sphero is going. Think of it as a robotics gaming system.
They said on stage, "We think there's a continuum where games live inside augmented reality and we're trying to mash and bridge the virtual and the real." He adds, "a system of this nature requires strong computational power and you have to build interfaces in virtual and physical world."Ubooly also wants to bridge this world, but for kids aged 4-9. CEO Carly Gloge was on the LeWeb stage showing a stuffed animal that comes to life when an iPhone is stuck inside it using voice recognition.
The "toy" suggests games to the kids in real time and gives feedback on their participation based on the phone’s accelerometer. Price point is cheap and perhaps one of the reasons, it seemed to receive positive feedback. Current going price is around $29.95.
Lockitron also got quite a bit of buzz at the event and apparently others think its cool too - they've already placed some $2.2 million in pre-orders for the device.
The device is a smartphone=controlled keyless door lock. You can reserve one with a shipping date of late May 2013 for $179.
I hung out with the HAPILABS guys who were showing off their HAPIfork, which will be unveiled at CES next month. The HAPIfork is an electronic fork that monitors your eating habits, giving you precise information about your eating schedule and alerting you with the help of indicator lights and a gentle vibration when you are eating too fast.
Below is CEO Fabrice Boutain showing off their first prototype.
The other cool thing I saw was Australian-based LIFX, a revolutionary new lightbulb that takes something that we all use in our homes, and makes it smarter and more efficient. It was launched on Kickstarter, where they raised over $1.3 million.
The LIFX lightbulb is a WiFi enabled, multi-color, energy efficient LED light bulb that you control with your iPhone or Android. How cool is that? See the below video to learn more.
I had an opportunity to meet and chat with the founder of San Francisco-based ReAllocate, who is not about launching a new social media apps or anything that will connect things to the Internet or the Internet to things.
ReAllocate is a global network of engineers, designers and entrepreneurs empowering under served communities through technology and innovation to improve quality of life. I love what they're doing!
They call themselves "ReAllocators" and they engage in digital storytelling to inspire participation, promote collaboration, and raise awareness about humanitarian causes. I hope to visit them state-side.
They supports three program areas that intertwine to create an infrastructure that supports sustainable development through education, ecosystems, equality, and economics. Learn a little bit more about what they're doing in Alaska and in Japan.
I also had fun hanging out with the UK Trade & Investment folks as well. Did I mention all the after events? It's no wonder everyone who ventures to Paris every December for LeWeb is so happily wiped out at the end of it - fois gras, French bordeaux, dark chocolate, crepes, fabulous coffee and more.
In traditional Loic and Geraldine style, they managed to nail a top notch act for the speaker dinner. Four girls in an act called ESCALA wowed the crowd with their violins and energy. See my write-up on them in We Blog the World's Music Section.
The Dublin guys also did a meet-up at a place called Delaville Cafe on Boulevard de Bonne Nouvelle. It's a place my Paris buds didn't know about, but the ambiance was great, especially for group gatherings. They too do great things for the industry between their Founders event, Dublin Web Summit and other initiatives. And, I have to admit, like the French, I have a soft spot for the Irish and I love Dublin.
Yet another successful LeWeb, an event I look forward to every December. Loic and Geraldine know how to curate an incredibly bright group of people who are working on things that will help shape technology as we know it and as a result, life as we know it.
I love the initiatives coming out of Europe and LeWeb is the best place in Europe for that global conversation that bridges what's happening on the continent and the rest of the world!!
For hoots, check out my review on UBER's launch at LeWeb (aka in Paris) last year, my LeWeb round-up from 2010, as well as a fun post from 2006 praising the food, suggesting that American conference organizers could learn a lot from their French counterparts.
December 14, 2012 in Conference Highlights, Europe, Events, On France, On Innovation, On Mobile & Wireless, On Robotics, On Technology, Social Media, Videos, WBTW, Web 2.0 | Permalink | Comments (0) | TrackBack
November 27, 2012
VentureBeat's Annual CloudBeat Event Kicks Off This Week
VentureBeat's CloudBeat 2012 kicks off tomorrow in San Francisco for two days.
While some cloud computing events focus on legacy technologies and incremental change, CloudBeat's focus is on real customer issues, highlighting stories about the most disruptive technologies out there.
They'll be covering ten "never-seen" customer case studies. Enterprise IT leaders from Harvard University, PepsiCo, Dignity Health, Kaplan, and the Church of Latter Day Saints and others will discuss their cloud adoption strategies and the successes, failures, and takeaways surrounding them.
Through their discussions with vendors and other experts, you'll discover what really works, who's buying what, and where the industry is going. The following themes will guide these talks: integration, big data, open vs. closed, security, and visibility.
Additionally, 65 industry leaders will share their own insights, including executives like Stephen Herrod, CTO of VMware, Amit Singh, Vice President at Google Enterprise, Sujay Jaswa, VP of Business Development at Dropbox, James Cuff, Chief Tech Architect from Harvard University, Peter Coffee, VP of Platform Research at Salesforce, Lew Tucker, VP & CTO, Cloud Computing at Cisco, Sanjay Poonen, President at SAP, Sam Schillace, VP of Engineering at Box, Rafal Los, Senior Security Strategist at HP, Alastair Mitchell, Founder & CEO of Huddle, Dr. Amr Awadallah, CTO of Cloudera, Oren Teich, COO, at Heroku, and others.
The Innovation Showdown is a lively track at CloudBeat where seven new companies (chosen from over 200 applicants) battle it out in front of the audience and an expert panel of judges to see whose product/service is leveraging the cloud in the revolutionary way.
They expect over 500 industry executives to attend, which includes a mix of business and IT decision makers, analysts, investors, marketers, big brands/retailers, press, and others.
If you're in the San Francisco/Bay Area, you can still register here and save 50%.
November 18, 2012
Sprinklr's e-Book of 30 Essays on "Social at Scale”
The eBook provides advice from social media leaders on how to scale social media in the enterprise world.
I was invited to participate with 29 others, including Rohit Bhargava, Mitch Joel, Chris Brogan, Jason Falls, Joseph Jaffe, David Meerman Scott, David Armano, Peter Shankman, Mack Collier, Michael Brito, Jay Baer, Edward Boches, Nilofer Merchant, Ted Coine, David Weinberger, Shelly Palmer, Mark Earls, Augie Ray, Brett Petersel, Ted Rubin, Sarah Evans, Jeff Bullas, Amy Vernon, Matt Dickman, Thomas Baekdal, Venkatesh Rao, Richard Stacy, Hugh MacLeod, and Doc Searls. Sprinklr termed the group the “Social Media Dream Team”. Go figure.
Aside from insights, there are also tips, useful checklists and a “readiness assessment.” Download the ebook here.