LIFEPROOF iPad & iPhone Cases Lets You Swim With Your Devices Or Toss 'Em Around

Because I live in the "all things social" world, I rarely get an opportunity to review hardware, even at CES. (I'm just too busy).

I ran into a cool 'hardware' product at the DEMO Fall Conference this past week -- or rather series of products. LifeProof produces waterproof cases for your iPhone and iPad that allow you to take them with you from sea to land and back again.

When I first saw the cases, I had that initial reaction that I have with all early products - the case was in black, designed for men and while practical, not sexy and stylish enough for me to want to use.

While their iPad cases still only come in black, their director of communications Jonathan Wegner assures me that a case in white with a soft gray border is coming soon. What about purple, blue, peace or teal I was thinking? Send me anything other than black when they arrive please since the geekier "darth-vader" like versions of today are not going to cut it for my already stylin' iPad.

There are more options for the iPhones on the other hand -- they come in blue, red, turquois, purple and pink. YAY! she says as he pulls them out.

The idea is incredibly useful. Adorning your iPod with one of their cases allows you to take your mobile devices to places where they'd otherwise fear to tread - oceans, ponds, even the shower! It's not just waterproof but apparently dust-proof and shock-proof. Once you add the case onto your iPhone, you can throw it on the floor, toss it overboard or talk on it in the rain.

Unlike other iPhone and iPad cases, LifeProof offers a sleek low profile that barely increases the size of your device.The LifeProof iPhone and iPad cases are supported by an array of action mounts. Their pitch? take your device in the water, dirt or snow. They support iPhone 4 / 4S and have cases for Apple iPad 2, and the iPhone 5. 

Givit Aims to Make Mobile Video Editing & Sharing Commonplace

The creator of video sharing technology and software for Cisco’s defunct Flip Camera – once a really popular recording device – Givit, has channeled its expertise into a new service poised to make mobile video editing and sharing commonplace.

Unrestricted by length, number of clips or automated editing, Givit has cracked the code in the this race with a powerful, simple new iOS app that transforms raw footage into something polished and shareable on Facebook or YouTube in about 30 seconds.

Unlike any other social video app on the market, Givit’s unique features include:

•  Live Highlighting – While recording a live event, simply tap to highlight critical moments. Tap to recap back seven seconds, or start/stop record at any point.

• Multiple Clips – There are no limits to the number of video highlights that can be combined to create the final product.

• No Length Restrictions – Share highlighted video reels of any length or size.

• Effects - Add motion effects (slow-motion, speed-up), music and transitions to polish and finish the highlight reel. 

• Sharing Options – One-click social sharing to Facebook or YouTube; or, share video privately and securely by email. 

• Cloud Storage – Upload highlighted videos to the Givit cloud for permanent storage, or highlight videos from any other source imported from Givit.

• Facebook App – Watch and share highlighted videos directly from the Givit Facebook app.

• Free – Givit is free for anyone to use, offering 5GB of storage at signup and premium packages for avid users.

They also just announced a $2.5M funding round from JK&B Capital and ATA ventures. Go here for a free download. 

With InTooch, Instantly Turn New Connections Into Relationships That Matter

For those of you who go to a lot of conferences and events like I do, collecting business cards, exchanging data and keeping in touch with people after the fact is a daunting task.

Sure, there are apps who have promised to faciliate the exchange of information in the past, but most require both people to have the app installed or the need to work in some unnatural and awkward way.

And, then there's card scanners. I've invested in three over the years and two of the three ended up in a yard sale not so long ago. 

The other one I donated to Goodwill. 

Bottom line, they're not accurate so you're stuck stuck fixing all the mistakes or retyping the contact info into your database for the second and third time.

I recently started working with a French-founded start-up called InTooch who is now based in Silicon Valley. 

InTooch is a mobile application that allows you to instantly turn people you meet into personal and business relationships that matter.

Selected to present their technological innovation with over 75 other companies on the DEMO Fall stage this week, their demo will be included in the social media category.

Did you realize that of all the people you meet at a conference or even in a personal situation, you won't stay in touch with 85% of them? InTooch aims to not just decrease that number but improve those relationships using their app.

The great thing about the product is that it's easy, it's fast and it's free. Instantly, the moment you meet, the InTooch social connector exchanges contact information and connects you on your preferred social networks on the fly.

While many apps have tried to solve the contact update and data overload problem, most require both people to have the app installed for it to work, or they involve connecting in an awkward way.

In doing research about how people around the world stay connected, they discovered that the majority call each other to exchange numbers in real time more than they connect on social networks and exchange a business cards. InTooch takes it a step further by allowing people to share more than just numbers in real time, including your social data.

 How it Works:

Whenever you meet someone you want to stay in touch with, simply call their cell. The app detects that you have called someone for the first time and prompts you automatically to exchange your business or personal contact information.  

 

Works on Any Receiving Device: you can send and receive new contact information regardless of what phone the other person has. If the other person doesn’t have InTooch, it simply sends a link and the rest is done seamlessly through their social connector technology.

 Social Network Integration: In just one call, you can connect through LinkedIn, Facebook and Twitter. There’s no need to search for a contact in each social network nor to send invitations – connections are simply established on the fly.

No Need for Both Parties to Have the App: unlike so many solutions which require both parties to have the app installed to work, InTooch works regardless of whether the person you just met has it on their phone, making it the most natural, straight forward and easy way to share your personal or business details.  Obviously if the other person has the app, exchanging data is even faster.

 New Connection Highlights and Personal Match Score: For personal encounters, InTooch brings augmented reality to your connections, alerting you to all the things you have in common with another person (friends, places you visited, music, movies you like, social network info, check-ins, interests you share) so you can instantly engage in mutually interesting conversations.

It also provides a matching score based on an algorithm which calculates the probability of how well you should get along with that person.

Geo-Tagging of New Connections: since it’s much easier to remember where and when you met someone than his/her name, InTooch automatically tags the location of the initial connection, so you also can search for people by when and where you met them.

Privacy (Control What Data Your Share): InTooch respects your privacy, allowing you to customize what information you want to share and with whom.

InTooch is available for download at http://www.intooch.com and is free for users. Currently, InTooch works with both the Android and the iPhone (except for iOS6), with support for iOS6, other platforms and mobile devices coming later this year.

 

8 Commerce Apps Strut Their Stuff at DEMO 2012

On the DEMO Fall 2012 stage this afternoon, eight commerce apps showed off their latest and greatest at the Hyatt Regency in Santa Clara, CA.

Invenia announced the launch of ENSAFER, an innovative cloud encryption service. Ensafer offers users of Dropbox, SkyDrive, Google Drive and alike, to encrypt their data integrated in their service of choice, with all complexity hidden. Ensafer is end-to-end encryption technology, solving an unsolved demand -- the encryption of files as you store, share and collaborate with them in the cloud. They peg themselves as "security by design."

Billing itself as the Expedia for telecom deals, WIRESURFER online marketplace provides small and medium businesses with an easy way to research telecom providers and their promotions as well as order services from national carriers for free.

They provide a map so you can click on any part of the country to find the best deals nationwide and the layout is slick and clean, so you can compare deals side-by-side. Using wiresurfer, SMBs can compare the offerings from national carriers including AT&T, CenturyLink, Comcast Business Services, EarthLink, InterCall, tw telecom, Windstream and XO Communications.  

eBREVIA unveiled something they're calling the eDiligence Accelerator. The company's initial software employs natural language processing technology developed at Columbia University to assist attorneys and business professionals in analyzing, extracting information from, and summarizing legal documents.

Then we moved to fashion. Well, sort of. THREADMATCHER is a social commerce website that allows users to curate the clothes that they both own and wish into virtual closets, and get relevant recommendations by following the curation of others who share as similar style.

The team says, "ThreadMatcher provides the ultimate personalized shopping experience. To users, it's a style expansion. By following the curation of others who share a similar style, users can find out what's new at their favorite brands as well as discover other products and brands that they wouldn't have otherwise known -- all this directly from people whose style they trust."

Like I said, it doesn't mean the site is design and fashion conscious, but it does curate people with like-fashion interests. It seems like a perfect app for Silicon Valley geeks who don't have a clue how to dress.

Other apps shown in the Commerce section included Plus2 Technologies, Plutus Software, Trinity Group and Gaxsys.

 

Below, entrepreneurs and investors talk about the apps they just saw: Tony Conrad, Founder/Partner, about.me/True Ventures, Jason Johnson, Managing Partner, Founders Den Harshul Sanghi, Managing Partner, American Express Ventures and Seth Sternberg, PM Director G+ Platform, Google. The panel was moderated by VentureBeat writer Meghan Kelly.

 

 

Intel Capital Global Summit Invests in 10 Innovative Tech Companies

MIT's Jodie Wu, an Inspiration & Force Behind Change in Tanzania

It seemed as if everyone at the Idea Festival wanted me to meet entrepreneur, Echoing Green Fellow and CEO of Tanzania-based Global Cycle Solutions Jodie Wu.

Enough people know I love Africa and the fact that I have spent time there and lived there.

Combine these known facts with her entrepreneur and technology work and it makes sense that we'd have a lot to talk about.

I also love meeting women CEOs who are an inspiration to be around and in the midst of all this background, did I mention that she's only 25?

She was a speaker this September at the event, the second year I made my way across country to Louisville Kentucky to meet interesting people who are help shaping the world.

Her company Global Cycle Solutions is a social enterprise developing bicycle attachments that improve the lives of smallholder farmers. In May 2009, as an undergraduate in mechanical engineering at MIT, she led her team to win the MIT 100K Business Plan Competition, and in August 2009, she moved to Arusha, Tanzania, to launch her company. 

Her vision is to end "cycled poverty." I had an opportunity to spend time with her before and after her talk. She says, "so much money is going into foreign aid and it's not being spent effectively. The typical person just needs tools and investment in their education. If they buy it, they need it, if they don’t buy it, then it isn’t good enough.

Fair enough. Even if the technology is advanced and might work in the U.S. or Europe, if Africans don't buy the product, then it means its not solving real needs they have every day.

In Tanzania, Bernard their inventor, is creating water pumps, grinders and pedals and working on designing a better bike for Africa.  

Her favorite product they're working on right now is the solar lantern. She says with a smile, "it actually bounces like a ball but it doesn’t break. The most significant thing about the light right away is that when people use it, their productivity goes up right away. People can charge their phones at their houses rather than them having to walk five kilometers just to charge their phone, which is what people are doing today."

When she was asked by someone from the audience about how they decided on price, she said that narrowing down the "right price" was difficult, because it depends on their harvest and the timing of it. In other words, $50 is not a lot but they may not have the money to buy it until their harvest comes in. They are testing the pay per use model and when they have all the money, they can opt to buy their own.

Not a boat load of MIT graduates take off for Africa to start a company. Why Tanzania? She says she asked herself after graduation, “is it really going to make me happy working to make a larger corporation richer? What I love about working in Africa, you can see the impact of your engineering immediately – there’s an immediate satisfaction."

Having lived in Africa myself, I resonate with her sense of satisfaction and the immediate reward. I also remembered such a stronger sense of gratitude and appreciation than we have in the west.

On lessons learned? The best advice she received from one of her MIT mentors was “Just do it.” She also learned that change doesn’t happen instantaneously. She thought she’d be in Tanzania for two years and then move onto other countries, but she learned that two years wasn’t realistic at all. Jodie thought that they'd break even in two years, but they’ve been there for four years and she thinks she probably has another two years before she can move her projects into other African markets.

Other great advice she received along the way is one that everyone can learn from: “if any one task is taking more than 20% of your time, delegate and outsource it.” I laughed out loud when she talked about experiences hiring: “if I don’t love you during the interview process and want to go to lunch with you next week, then I won’t love working with you.” It's so true and yet sometimes we are blinded in the interviewing process because we think of skills more than we think of synergy, at least right away.

Jodie apparently pays all of her employees through her phone. She sees so many opportunities in that area and countries like Tanzania are miles ahead. “LEDs are becoming so efficient and that could change things dramatically for Tanzania and other parts of Africa. Remember that 90% of the population is off the grid,” says Jodie.

They’ve set up a group of village ambassadors who have become their evangelists. Essentially, it’s the equivalent of a virtual sales force but it’s organic...the way it should be.

Jodie is an inspiration and it's great to see her MIT education and knowledge pouring into an eastern African country that needs it so much.

Former Facebook's Kevin Colleran: Insider View Mixed with Humor

Everyone knows Mark Zuckerberg's name and and if you live in Silcon Valley, you likely know a handful of other senior level Facebook execs as well.

In Kentucky, that's not the case, nor is it the case in other parts of the world.

I was surprised I had not run into Boston-based Kevin Calleran, Facebook's 7th employee in my circles before now....now being this past week in of all places, Kentucky. That said, I met the CTO of the White House for the first time in Louisville at Idea's Festival annual event - same time, same place a year ago.

Kevin did a l'il history of Facebook to a less social media savvy crowd than he may be accustomed to in Silicon Valley or Boston. Most people in the room were Facebook users however, which was a mix of high school and college students, academics, innovators, technologists, researchers, artists and local business owners.

Kevin's a natural sales guy and no surprise that its his background and raison d'etre. He's a great storyteller and adds a lot of humor throughout his talk, all done in a very informal style. In the early days, he ran the East Coast office out of his New York City apartment for months before meeting Zuckerberg for the first time. He laughed as he shared stories of the first two years, most of which captured humorous early stage moments.

He moved onto memories....you know, the Facebook kind. Showing a video of a Facebook employee who captured every moment of his life in his timeline (from birth and graduation to marriage, his child being born and beyond, Kevin notes that his only recollection of his grandparents is the four black and white photos in his house.

While he's no longer officially at Facebook, he's certain still a positive spokesperson for the company. He says of Mark's vision: "Mark never wants 'that to ever happen again. Mark feels that every piece of our life should be chronicled." 

He then went deeper into the company's history, what Facebook was and where it is today. A few of the latest stats according to Kevin's data:

• There are now 955 million active users
• Instagram just passed 100 million users
• 552 million daily active users on average
• 543 million monthly active users who used Facebook mobile products in June 2012
• Facebook is now translated into over 85 languages and has nearly 4,000 employees.

He showed the game that was created over a forty hour period and how Facebook was thereafter translated into 85+ languages. When they launched the translation app, 95% of the site got translated into French in less than 24 hours.

He also heavily encouraged hackathons and believes every company should do them. He says that some of the best products they have ever shipped have come from an all nighter coding event. In other words, "academics meet coder types all night long and great ideas have come out of it."

In addition to a trend of people moving to more of an 'asset-free life,' he shared some of the Emerging Themes are in technology: 

Mobile:

• Rent or lease only: rather than own something, almost everthing is available to lease or rent, so there's a trend away from owning material things.
• The world is moving mobile. 31.5% of U.S. households are mobile only and users log on an average of 77 minutes per day using apps on their smartphone.
• 40% of Facebook's traffic is mobile-specific.

Transportation Reinvented:

• Uber (see my review on Uber when it launched in Paris)
• Parking Panda (shows nearby parking garages and space availability)
• Lyft (ride-share program)

Rental Culture:

• Zip car (rent by the hour for when you need it)
• Airbnb (is doing a million room nights, people are renting out their homes while they're on the road)
• Spotify (there's no reason to own music anymore when you can pay $10 a month to have access to any music you want)

Distributed Workforce: (technology enabled entrepreneurship/self employment & task entrepreneurs)

• Task Rabbit (you can outsource work to people who can do a task for you within your zip code)
• Cherry (a new request a car wash app. The idea is that you park your car at work or home and you put up the address where your car is parked and someone will come and wash your car for you)
• Instacart (you can get people to your shopping for you)

Now in its Third Year, Tech4Africa Hits Johannesburg Next Month

Now in its third year, Tech4Africa is a premier mobile, web and emerging technology event held in Johannesburg on October 31-November 1 at The Indaba Hotel, Gauteng.

The theme is “Unlocking the next billion consumers” and sessions will be focused around mobile and content, the enterprise opportunity, entrepreneurship and financing, social business and innovation.

The Developer Day and Hackathon on the kick off day includes three tracks: a day on Agile software development, a Hackathon with sessions on Ruby on Rails, Python, Raspberry Pi, PhP etc., as well as workshops for social media marketers on apps ecosystem and monetization.  

Keynote speakers include IBM's Tom Rosemalia and Ralph Simon of Mobilium, with other speakers being Amolo Ng'weno, MD of Digital Divide Data in Kenya; Neal Ford, Director, Software Architect and Meme Wrangler at ThoughtWorks; Vérone Mankou, CEO of Way-C in the Democratic Republic of Congo; Emma Kaye, CEO of Bozza, Josh Adler, social entrepreneur and others.

IBM's Global Entrepreneurship Programme has been brought into the Tech4Africa 2012 agenda and Claudia Fan Munce, Managing Director at IBM Venture Capital Group, will introduce GEP and an award programme. Tech4Africa 2012 will also be running Ignite again - a start-up workshop and pitching competition, which is being run by AngelHub and Deloitte.

A Google G+ Hangout will be held live at the conference so that tech hubs from around Africa can be part of the conference and so that delegates can interact with a panel, asking questions and finding out more about what is happening on the ground in Senegal, Liberia, Uganda, Tanzania, Egypt, Kenya, Congo and other parts of Africa.

Disclosure: we are a media partner of the event.

Support "Founders Less Than Three:" Funny, Sexy Novel About Startups

Founders Less Than Three is a funny, sexy novel about 10 start-ups with 5 CEO girls, 5 CEO guys and their race for funding and fun.

The author? Boston-based Halley Suitt Tucker who doesn't think that there are enough entrepreneurs starting companies and creating jobs.  Especially women entrepreneurs. 

The novel is a funny, sexy story about a Boston-based accelerator where female and male founders and their teams fight it out to make their start-up company the next big thing.

It's a book with solid entrepreneurial advice, adventures, laughs, love and all the twists and turns starting a business involves, as they race towards their demo day, when the teams show off their start-up ideas and see who gets the best deal.  

Halley says, "I especially want more women to become entrepreneurs because I think they are well suited to the unpredictable path a new business usually takes and I want people to learn the lessons of entrepreneuring via a novel, not a business book, and not a textbook."

Her book aims to inspire female and male entrepreneurs alike and make them all say, "I can do that!"

Just like the business novel, The Goal, by Eliyahu M. Goldratt and Jeff Cox, which MBA students read to learn about running a factory, the book will give readers an inside look at an accelerator program and teach them about founding start-ups, as well as show them the crazy fun that entrepreneurs have outside the accelerator walls.  

Help make her book a reality through Kickstarter. Any pledge that you make will contribute towards an editor, a proofreader, a book cover designer and as well as create a small budget for book promotion when the book is launched.  $15,000 is her goal however even a pledge of $1.00 will get you a preview copy of the book in digital format as soon as it's done.   

How cool is this? Some of the pledge levels let YOU write part of her book whereby you can create a fictional start-up, write their elevator pitch and give birth to an imaginary CEO. A pledge level above the imaginary company level is all about REAL start-ups, meaning, she'll mention your actual start-up company in her book and your CEO. As she says with humor, "My character will drink your soda."

I love it! Check out the Kickstarter project here and donate away. If you're broke, then tweet and Facebook away so others can learn about the book.

Reid Hoffman on Lessons Learned Over 20 Years

Reid Hoffman is one of my favorite entrepreneurs in the technology industry. 

I was introduced to him and 'his world' when I first moved to California six or so years ago. There was even a time I was talking to LinkedIn about working with them though it now seems like it was another lifetime. Things move so quickly in Silicon Valley.

Some people decide to move west for access to technology and money, and so they can work with the smartest and brightest people in the industry'. For me, since I'm more of an artist tha a geek, a big part of it was the opportunity to work with "the smart and bright" but it was also a lifestyle and attitude decision.

Silicon Valley represented a fresher, more aggressive, dive in or die approach to business and entrepreneurship that was intoxicating after working in Boston where most company execs took a conservative and apprehensive approach more often than not, operating from a place of fear rather than opportunity.

And, given that I was in the technology industry, doing my thing here only seemed natural. People who personified the best in entrepreneurial attitude in the early days for me were people like Jeff Hawkins, Dick Costolo (he was building Feedburner at the time), and Reid Hoffman.

It was 'this mindset' that was prevalent when I moved west that Reid emphasized this past week in a fireside chat in San Francisco with Panda Daily's Sarah Lacy.

One of the things that I really like about Sarah Lacy's interview style is that she likes to be and "is" provocative and isn't afraid of 'owning it.' Men never seem to get slaughtered for this approach, but women often do, and playing in a world where Hollywood and creativity meets tech and business, I think Sarah pulls this off consistently well.

She asked him about the very analytic and organized way he approached his career. Reid took a more methodical and structured path than so many others I was inspired by at the time, something he admitted to when Lacy took us through his career and myriad of start-ups. He said he made a list of all the skills he'd need to run a company and went through acquiring them one-by-one: from Apple's eWorld project, Fujitsu and SocialNet to PayPal and LinkedIn and everything in between.

"Entrepreneurship is about jumping off a cliff," Reid says. "You have to figure out what kind of founder you are: Design, Product or Engineering? Once you know, then acquire the other skills you need to get to the next level." For him, it was product management early on in his career. 

When you start out as an entrepreneur reminds Reid, "you're never going to know the right thing to do all the time." Of his PayPal days, he laughed as he referenced a Peter Thiel quote who had said "I've never learned so much in my life except between 2 and 3 years old." Adds Reid, "If you're not red lining and failing enough, you're not learning enough. Don't beat yourself up and have to succeed all the time."

Advice he shared from his start-ups and things all entrepreneurs should think about:

1. Think about how your product will evolve and plan for it.

2. Think about how and where you'll raise your next round as soon as you've finished raising your first round. If you're not, you'll die.

3. Hire people with deep expertise in areas you don't have but really need. 

4. Hire really fast learners - this is more important with early stage start-ups than someone who has 20 years of experience but may not be a fast learner and can pivot with you when things go south.

5. Hire people who are smart collaborative team players. Ask yourself: can they navigate, learn and adapt quickly and shift gears when you change a strategy overnight. He referred to the fact that PayPal had so many near death experiences.

6. Find something unique and new or be first or second. A Groupon variation could work, but not a third or fourth one.

7. Three things you must have is virality, SEO and differentiators so you can build a set of products that can be built into an ecosystem.

8. You should always have a mindset of being terrified. Be paranoid, especially as a developer. (Note: he subscribes to belief that only the paranoid survive).

9. On choosing your team, go for people who share your vision and can go with you through the bad and the good times.

10. Build a team with people you simply can't 'hire.' (I LOVED THIS ONE and it is so so true).

One of the funniest and truest analogies he brought up was how much creating a team and bringing on an investor for a start-up was like a "shotgun marriage." He says with a grin, "Let's have dinner a couple of times, sign a paper and get married. Then you start running very fast, together and you all have to get along. If the alignment isn't there and you can't get along, it's not going to last."

We moved into company experience and opinions, which included both successes and failures.

In the early days of PayPal, the founders (Max Levchin, Peter Thiel, Elon Musk & Luke Nosek) had different ideas of what PayPal 'should be'. He said, "company direction changed often...we pivoted so many times, that it took us awhile to figure out what PayPal needed to be to sustain itself. Staying independent was highly risky given where we were at."

He says of Friendster, "they failed to get their team to operate well. They also had two minute load times which is essentially like saying F-U, go away."

On Tribe, he says "they got taken over by a community that was mostly Burning Man."

Of gigs he was most surprised that failed? After pondering for a bit, he said, "probably Digg because they had so many users and they had momentum."

Of products that haven't really progressed since they started? Yahoo Mail was his first answer, but then quickly added, "but maybe Marissa will fix this."

Of things which have accelerated faster than he thought they would? Twitter, which he passed up as an investor and is sorry that he had. "I couldn't understand their motivation early on," he said, but then suddently I got it, 'oh, it's a public sphere of attention gestures."

I had to laugh because it was a much geekier way of saying what I was thinking in those days "geeks with egos and ideas who needed to talk using as few words as possible with symbols that didn't make sense." Obviously Twitter has evolved into something so much broader today and rather than a platform designed by geeks for geeks, among other things, it has become a megaphones for brands.

On Zynga, he says noting that he just came from a board meeting and there were obviously things he couldn't talk about, "they have a lot of money in the bank, social gaming is an important category and matters and they have tons of users." On what he advises the team: "Don't worry about the market and what they're doing, just focus on building out your vision. The game is in front of you."

Lacy asked him if he felt that Zynga went public too early. "No, I don't think so," he says, "because it will take so long to build products and the rest of their vision out. They're going through a bit of a storm, but they have the fortitude and the team to pull through it." One of his funnier moments was when Mark Pincus asked him when games would show up on LinkedIn. "His answer? "Never," he said with a laugh. "It's not our business."

Then, there's the Facebook IPO. Reid says, "they decided they could increase their offering and when you do an IPO, you need to create a positive outlook for the future."

On LinkedIn and their IPO, he says, "we decided to go with the New York Stock Exchange, because we felt that it aligned better with our own brand."

Lacy asked him if he felt that Groupon went public too early?

"It's easy to get sidetracked and distracted with an IPO," he says. "They need to focus on building out new products....and when you have to deal with so much marketing and press, it is easy to get defocused, rather than concentrating on the things that you need to do to make your product better. They mishandled some of the things around the IPO and got distracted, but I think the relationships they have with merchants is better than people think." Like his remarks about Zynga, he adds, "the game is still in front of them."

On whether they should have taken the Google deal. "I'm always bullish...I think it's better to go long."

What about now and in the future? He says he wants to work on things that make a difference in the world. As for what that means to him? While Reid isn't Pierre Omidyar or Tony Tsieh in that he hasn't spend a chunk of his life in a business that honors and invests in businesses for social good, making a difference is what inspires him more than making money. Hear hear.

He serves on the boards of Do Something (an organization for young people taking action), The Weekend to be Named Later, Kiva.org, Mozilla and Endeavor Global an international non-profit development organization that finds and supports high-impact entrepreneurs in emerging markets.

Reid - thanks for sharing your inspiring words of wisdom and lessons learned.