October 12, 2010
Pivot Focuses On Marketers Who Target 18-34 Demographic: #pivotcon
The Pivot Conference, a new conference dedicated to branding, marketing and social media is coming up from October 17-19, 2010 in New York.
The event singularly focused on marketers who target the 18-34 demographic — their attitudes, technologies and preferences – and the media and marketing that addresses them.
Today, the brand marketers' job is made even more difficult by the rapidly changing media and the flood of new technologies and tools. Pivot is designed to help marketers sort through these issues, to better understand their customers and the environment, and to come away empowered to create a successful brand strategy and market more effectively to young consumers.
Speakers from Arianna Huffington to Evan Cohen and Doug Rushkoff (who says "Pivot looks to become the TED of marketing conferences"), will share their ideas and experiences and provoke 'Aha!' insights among attendees who are targeting the largest, most unique and influential demographic we've seen in 50 years.
Highlights of the agenda include:
• Who Are You? Profile of the Always-On Consumer
• Mind the Gap: Measuring the Divide Between "Us" and "Them"
• Motives and Motivations: What Drives the Always-On Consumer
• Media and Advertising at a Crossroads
• The New Marketing Organization
• New Rules of Engagement: Listen, Engage, Measure
• Social Marketing: The Grand Experiment
October 12, 2010 in America The Free, Conference Highlights, Events, Magic Sauce Media, On Blogging, On Branding, On Journalism, On Technology, PR & Marketing, Social Media, TravelingGeeks, WBTW, Web 2.0 | Permalink | Comments (0) | TrackBack
October 08, 2010
Curation Done Right: Pearltrees' Visual Curation of Techcrunch DisruptAlexia Tsotsis has a great post that recaps TechCrunch Disrupt, summarizing the event through human curation. Pearltrees is an incredibly interesting, easy-to-use curation tool that allows you to capture content on the web with a simple click of a button and store/save it under any topic you choose. You can also personalize each of your Pearltrees.
Alexia shares the Pearltrees' visual curation of the event, which allows you to relive the three day information hurricane on your own terms by clicking through any of the available “pearls” or data nodes. Embedded Pearltree below so you can do your own navigation.
October 8, 2010 in America The Free, Client Media Kudos, Conference Highlights, Europe, Events, On Innovation, On Search, On Technology, Social Media, TravelingGeeks, WBTW, Web 2.0 | Permalink | Comments (0) | TrackBack
October 07, 2010
Meet Blufr, Answers.com's Multi-Platform Social Trivia Game
The app is currently available for free and is downloadable from the Apple iTunes Store.
blufr has been designed to include social and location-based features. By offering registration through a Facebook or Twitter ID, blufr adds a competitive social dimension to the experience: players are ranked among their friends from those services, with the ability to earn awards or badges in their own social circles.
The game offers thousands of edgy, bizarre facts in categories including pop culture, sports, history and more, and challenges players to guess whether the trivia is true or false.
Trivia, or ‘blufs’, include:
- Lady GaGa's real name is Sarafina Angelica Giamonti.
- Actor Jake Gyllenhaal's bar-mitzvah was held in a homeless shelter.
- Boxing champion Mike Tyson has a tattoo of tennis star Arthur Ashe.
Players can rank on the leader board by location, among friends, or within categories. A real-time challenge component is planned for future iterations. blufr is currently available on the web and iPhone, with a Facebook app in development.
September 14, 2010
Use Motribe to Build Your Own Mobile Social Community
Motribe, goes live today, a South African start-up which has created a platform to enable users, brands, agencies and publishers across the world to build and manage their own mobile social communities.
Talk about a speedy execution; founders Vincent Maher and Nic Haralambous built and launched Motribe in just under 6 weeks.
They are targeting the overlooked and neglected developing world market, where they'll offer a customized mobile payment plan. People using the Internet on their cell phones will be able to build and own a fully-featured social network optimised for the mobile Internet.
Motribe will be able to activate plugins for their network including blogs, photo sharing, real-time chatrooms, user rankings and customizable HTML snippets amongst various other plugins. Various themes will be available to premium account holders for their networks as well as the ability to take earn revenue from advertising within a community.
While many companies have chosen to ignore the developing world market, Motribe is taking that market as well as the developed world head on and providing practical solutions to their social networking and communication needs.
The technology being offered up by the company is globally applicable and relevant. Users, brands, agencies and customers from across the world, in any and all markets will all find a use for a Motribe community and immediately see the value of the product.
With very little knowledge or Internet experience everyone from the man on the street all the way through to the most sophisticated advertising agency will be able to build, manage and generate income from their very own mobile social networks.
July 09, 2010
Pearltrees Hits 2 Million Pearls Within 7 Months of LaunchToday, Pearltrees announces its new beta, Version 0.7.2, which speeds up performance and adds new functionality for users. Social curation at its best, interest in Pearltrees is growing; people have created two million pearls within 7 months of launch.
This impressive number comes only a week after Peartlrees announced $1.6 million in funding, which will be used to accelerate international development and growth.
As of July 2010, the Pearltrees North American user base has surpassed the French Pearltree community, which is where the service was launched last December. Global growth continues at a rate of 30% month-by-month and some organizations have already adopted Pearltrees, showing increased momentum and interest in the service.
This latest beta release, will significantly improve the user experience by increasing the speed and performance of the platform, by as well as adding new ergonomic features such as full screen video viewing, automatic updates of the detailed window and new meaningful animations.
Pearltrees supports all browsers so can be used on both PCs and Macs. Users can also embed pearls or whole Pearltrees’ into a website or blog with a simple button click, making it as easy to embed a Pearltree as it is to embed a YouTube video. Fans, readers and customers of a particular site or blog can discover a series of web pages and explore them in-depth without ever leaving your site. Users are exposed to a complete experience about a topic in one easy-to-navigate window.
Pearltrees transforms the process of discovering, organizing and sharing content people find on the web while enabling bloggers, journalists and other content creators to add a new level of depth and context to the articles they post online.
As Pearltrees expands in the U.S., new use cases of Pearltrees are sprouting up on various interests including food, restaurants, wine, travel, music and politics, to name a few. Below are a few examples of how people are curating content with Pearltrees:
• Check out a Pearltree showing a simulating iPod playlist to for working out
• Here’s a Pearltree for a special gluten free diet
• Find the resources a teacher needs
• Create a Pearltree to curate your favorite clubs in a city
• Build a guide of Buddhism
• Use Pearltrees if you are a label as a creative way to present your artist
• You can use a Pearltree to organize and curate your favorite wine experts
For example, you could create a Pearltree to share five recipes to make your brunch a success or where to find the best barbecue accessories, or even how to organize a whole meal – from wine and starters to main courses and dessert.
Take a look at Marshall Kirkpatrick's post yesterday in ReadWriteWeb and also at a Buddhism Pearltree below.
July 07, 2010
Stribe Opens its Social Network PlatformThis week, Stribe opens its social network platform and brings together websites sharing the same interest. After 6 months of private beta, Stribe unveils a feature that enables websites to generate more traffic.
Stribe was a finalist during TechCrunch50 2009 and won the last LeWeb European competition startup. More than 10,000 websites have asked to beta test the Stribe service since September 2009, and several hundred websites received an invitation code to embed the service.
Traffic acquisition is an issue for every website. Stribe now helps websites to connect with social media and with other websites sharing the same interests to get more traffic. The entire installation process only requires sites to add one new line of code to their pages. Stribe designed viral mechanisms to let websites invite and connect with each other. All content generated by users will be indexed to improve SEO and drive more traffic to “stribed” websites.
All websites can look for communities, join them or create their own from Stribe.com to link with others and boost their visibility in a ring of similar sites. Most of Stribe's features are free, however there are additional premium modules that cost, such as the back office functionality that allows websites to track key metrics of social activity and manage online communities.
June 13, 2010
A Shepherd's JourneyIshmael Khaldi who helped to make our Traveling Geeks first trip to Israel possible and acted as guide on-the-ground, has just released a new book -- his first -- A Shepherd's Journey. This "journey" is his unique story of transformation from his modest village roots to becoming Israel's first bedouin diplomat and voice of reason in the Middle East.
He was born into a traditional Bedouin family in a poor Bedouin village in northern Israel, where he took us to during our trip in 2008. Take a look at some of the visuals from that trip to get an idea of his roots and what shaped him as a child.
His stories include his early days as a sheepherder and schoolboy "fights," to his terrifying first forays into New York's subway system, and later, his remarkable friendships with Jews and Muslims, religious and secular.
Ishmael has served in the Israeli Defense Forces, Defense Ministry and the Israeli Police before being chosen to join the Foreign Ministry. You can order his new book on Amazon.
April 22, 2010
Web 2.0 Expo Announces Launch Pad CompaniesO'Reilly Media and UBM TechWeb, co-producers of Web 2.0 Expo, Web 2.0 Summit, Gov 2.0 Expo and Gov 2.0 Summit, today announced the five companies chosen to participate in this year's Launch Pad.
Launch Pad is a program designed to spotlight new products or technologies to the Web 2.0 market and will take place during Web 2.0 Expo San Francisco at the Moscone West Convention Center, from May 3-7, 2010.
The five finalists were selected from over 80 submissions based on their innovation and value to market. Each finalist will present for five minutes in front of Web 2.0 Expo's audience and judging panel of industry experts who will provide real-time feedback. Web 2.0 Expo's panel of judges includes: Marshall Kirkpatrick of ReadWriteWeb, Dave McClure of 500 Hats and Ellen Pack of Elance. Brady Forrest, Web 2.0 Expo Co-Chair, will emcee the program.
The following five companies will present at Web 2.0 Expo's Launch Pad on Wednesday, May 5, 2019 at 1:15 pm:
* AskYourTargetMarket.com: AskYourTargetMarket is a self-service target market research platform that includes a built-in consumer panel to answer surveys on demand
* Pearltrees: Pearltrees is a social curation tool that gives users a social way to organize, discover and share stuff they like on the Web
* Rhomobile: Rhomobile provides mobility solutions for the enterprise and creates cross-platform native applications for all major smartphones
* Strings: Strings is a social tracking and filtering platform to enable consumers to share and discover experiences that are meaningful and relevant to them
* Stupeflix: the Stupeflix Play platform transforms pages static content into engaging videos, on-the-fly
Additionally, Startup Weekend is an event where individuals come together to build a product and sometimes a company in two short days. A winner is chosen at the end of the event and this year's Launch Pad will include that winner on stage along with the five selected Launch Pad finalists.
A People's Choice Winner will be announced on-site at Web 2.0 Expo San Francisco. Audience members will be asked to vote for their top choice based on the demos. Votes will be tabulated in real-time and projected live on screen. All presenters are Launch Pad winners and benefit from the instantaneous feedback provided by the judging panel and the audience.
April 22, 2010 in America The Free, Client Announcements, Client Media Kudos, Conference Highlights, Events, On Technology, Social Media, TravelingGeeks, Web 2.0 | Permalink | Comments (0) | TrackBack
April 21, 2010
Flex Mathews & Kosha Dillz Free Style using Corporate & Personal BrandsFlex Mathews and Kosha Dillz perform for the 140 Conference audience. They took cards, names and badges to incorporate into their 'free style' rap on the fly in front of the audience today. See if you can identify the companies and brands you can hear? Traveling Geeks and Answers.com are two of them - see if you can hear the others.
Answers.com Unveils New Twitter Hoopoe ServiceAnswers.com unveiled a new Twitter service code-named called Hoopoe this morning at the 140 Character Conference in New York.
Answers.com Hoopoe, now in alpha, delivers instant instant to users who tweet their questions to @AnswersDotCom or include the hashtag #answersdotcom. Answers.com will search for a good match and offer a reply with a snippet and link to the full answer, if available.
People are spending more time communicating through Twitter and other social media, so it's a perfect extension to Answers.com service on the web. Some example tweets might be:
• @AnswersDotCom What is Jim Carrey’s Twitter username?
• @AnswersDotCom - What caused the Eyjafjallokull volcano in Iceland to erupt?
• @AnswersDotCom Who is Ashton Kutcher?
Since its currently in alpha, they would love to receive feedback on the service, and for you to follow them on Twitter.TechCrunch covered the announcement and here's a quirky, fun demo of the Hoopoe service on YouTube.
April 21, 2010 in America The Free, Client Announcements, Client Media Kudos, Conference Highlights, On Search, On Technology, Social Media, TravelingGeeks, Videos, Web 2.0 | Permalink | Comments (0) | TrackBack