January 01, 2013
The Pain of Upgrades: Migrating from a Lenovo to a MacBook Pro
It's a Lenovo, my second over an eight year period. We all knew the day was coming.
“We” is anyone and everyone who has stopped by my office or seen me using it at an event. They'd hover over me and remark: I can’t believe how slow your machine is, yowsa – how do you get anything done?
The thing is…I've only had it for four years and it's been on its way out for half of those four.
It seems as if I grew up in a world with different standards. The thought of a piece of machinery you paid $2,500 for with all the bells and whistles dying within a few years wouldn’t be acceptable…it’s absurd and yet we've all been brainwashed into thinking it’s not.
Manufacturers and reviewers alike are both to blame for creating such a consumable world where we're constantly shelling out more money for more reliable hardware, which it should have been reliable in the first place.
My refrigerator didn't cost that much nor did the stove in my kitchen and yet both have been purring along for more than a decade. I paid $300 for a car once that lasted longer than my laptops do today and it’s likely that some old guy somewhere in Maine probably is still using it for trips to the grocery store.
When someone sees my two year old iPhone, they look at me as if I'm as outdated as the guy who’s driving that old Oldsmobile. A few friends are trying to get me to upgrade my four year old 24 inch Samsung flat screen monitor when it works perfectly fine.
Call it old fashioned wisdom of sorts, or just common sense, but who said, "if it works, don't mess with it?" Oh yeah, that was my grandfather, not Winston Churchill or Steve Jobs.
When I ask "why upgrade?" I'm told there's better pixels, faster speeds or I’m bound to have compatibility issues.
While Windows 8 is now available, consumers are forced to pay an extra $100 for Windows 7, now outdated. It's the exponential growth thing haunting my every day, the pressure of keeping up with the speed at which technology is accelerating not to mention the pressure we all have financially of trying to keep up with it all too.
Silicon Valley tells me to ‘get over it,’ and just upgrade, but Silicon Valley doesn’t live in the real world where salaries are one fifth of what they are elsewhere in the country and that’s if you aren’t one of the 20 something year olds who made an exit from a not so innovative of an app that got sold to someone with more money than brains.
eMarketer made a 2012 tablet sales prediction of 81.3 million tablets, up from 15.7 million in 2011, and Gartner estimates that sales will multiply to 54.8 million in 2011 and more than 208 million by 2014.
Forrester Research numbers have laptop sales continuing to grow from 26.4 million in 2010 to 38.9 million in 2015, however, while desktop PC sales will decline from 20.5 million in 2010 to 18.2 million in 2015. Mobile is hot and we’re all moving to smaller form factors – the trends make sense.
Take a look at research firm Canalys figures: they have vendor shipments of smartphones close to 489 million smartphones in 2011, compared to 415 million PCs. Smartphone shipments increased by 63% over the previous year, compared to 15% growth in PC shipments.
While mobile will win at the end of the day, the need for laptops and in some cases desktops isn’t going away tomorrow, although some will argue they can do nearly everything they need to on their iPad. While I use one, particularly when I travel, my efficiency on the thing is less than half what it is on a power laptop, even my poor dying Lenovo.
While many of my laptops over a decade have died a slow horrible death, some of them still turn on…..they’re just not usable. As I took a hardware account, I was shocked by the list, although I suppose I shouldn’t have been! Two HPs, a mini HP, a baby MSI wind notebook I bought for a trip to Africa, a Toshiba, an Acer, two IBM/Lenovos and a partridge in a pear tree.
The power chords are out of control because none of them are compatible with each other, even the ones made by the same manufacturer. The result? A digital me and a digital life that doesn’t make things more efficient and yet productivity is the #1 thing I need these devices to deliver me and my business.
The advancements in the last decade are remarkable. For those who argue that the Singularity isn’t on its way, they might want to pause and reflect on just how fast things are moving and that it’s more difficult than ever to keep up with the advancements being thrown our way.
Clearly I'm not a luddite and I love shiny new cool gadgets and toys as much as much as my fellow geeks; remember that next week I'm off to CES for the umpteenth year in a row.
Yet, we need to remind ourselves that technology is an enabler; it needs to enhance our lives not be a hindrance to a more fulfilling life. Dealing with technology glitches, whether that be hardware or software, is something I deal with daily and these issues increase in less than a year after purchasing a brand new laptop. Shouldn’t we demand more from the hardware manufacturers?
I’m about to switch to Mac and while the artist in me is thrilled, I worry about compatibility issues and the learning curve to get me to what people say, will be a ‘simpler life.’
That said, the decision is final. I finally made the plunge and as I write, there’s a Mac Book Pro on its way to me directly from Apple.
While there’s no question, I’m a power user, I decided not to order the ‘very top of the line’ since it offers more than I’ll need. Did I mention that the price is nearly double what I’d pay to get the ‘same specs’ in a Lenovo or an equivalent? Additionally, these beautifully designed machines are heavy, roughly 30% heavier than had I gone for the latest Lenovo or Toshiba.
While I’m eager to start my 'simpler technology life,' I have my doubts. For the Apple fan boys who claim Macs are perfect and problem-free, I’d love to know why I own five iPods and only two of them actually work. My iPhone hasn’t given me any issues so far nor has my iPad, but I haven’t put it through the ringer by loading hundreds of apps like I need to do on my laptop.
While many of you may be okay with upgrading every piece of hardware we own every two years, should you be? How thin do we need our phones to be? How many apps do we really need? How many pixels do we need? How much memory do we really need? If I hear one more person insisting that I spend an additional $500 for a solid state drive, I’m going to scream. These are the same people who will insist I upgrade to an even faster solid state drive in a year and spend $500 again.
It's no wonder we keep spending to keep this senseless pattern alive. We get dished language that goes something like this:
For the new MacBook Pro with Retina Display, it's the screen -- all 2880 x 1800 pixels of it -- that will leave others scrambling to play catch-up. Of course, to push that many pixels you need serious horsepower. And the next-gen MacBook Pro (starting at $2,199) delivers just that with a quad-core Core i7 processor, Nvidia Kepler graphics and super-fast flash memory. Did we mention the MacBook Pro is only 4.5 pounds and is nearly as thin as the Air?
Manufacturers stick together, use glossy language to woo us in and build in the same obsolescence. When the industry and consumers comply, no one can complain since they all seem to die a slow horrible death much faster than they should given how much we spend. (see blog post entitled the iPad Mini: Why Apple Thinks You're an Idiot).
But alas, a dozen blog posts from now, I’ll be on a new machine, a Mac Book Pro, and hopefully in some magical way, my technology life will be transformed for the additional $800 I'm spending.
While I’m looking forward to what the Mac Book Pro will deliver, sometimes I want to just toss all of it into the ocean, or give a little pain back to the hardware that has cost me so much value time over the years, not that I’ll ever have the courage of course. That said, it appears not everyone shares my constraint.
Also refer to two posts I wrote a year or so ago on digital personas and digital 'silence.' Here's a blog post on social media turning you into a low confidence anxiety-rich freak.
Photo credits in order of appearance: A mashup created with Webdoc, Scott Kline, CoolGizmotoys.
January 1, 2013 in America The Free, Magic Sauce Media, On Innovation, On Mobile & Wireless, On People & Life, On Technology, On the Future, TravelingGeeks, WBTW | Permalink | Comments (0) | TrackBack
December 16, 2012
Mobile Loco Brings the Best of Advertising, Geo-Location & Branding to the Mobile World
Held last week in San Francisco, the MobileLoco event merged the best of geo-location, advertising, branding and the mobile world.
Run by serial marketer Mark Evans, the event aspires to dive into the brand, advertiser and mobile convergence in the context of the Social, Local and Mobile (SoLoMo) marketplace.
The discussions revolved around what this convergence means for big brands, consumers, SMBs and the mobile and location industry.
On-stage, we heard from the likes of Andrew Mason of Groupon, Benchmark Capital's Bill Gurley, Banjo's Danien Patton and the Mobile Engineering Lead of Airbnb Andrew Vilcsak. Other voices included Bloomberg TV's Cory Johnson, Google's Don Dodge, Nextdoor's Nirav Tolia, Postmates Bastian Lehmann, Foursquare's Holger Luedorf, Micello's Ankit Agarwal and others.
Above: Andrew Mason, CEO of Groupon
Client inTooch partnered with MobileLoco so users could easily and seamlessly exchange contact and social network information on the fly. A free mobile app for iPhone and Android, attendees could network that much faster and more efficiently using the app rather than have to exchange business cards or manually add Twitter and Facebook 'handles.'
Above: Steve Brehaut, Renee Blodgett, Julien Salanon
Since geo-tagging is built in, the inTooch app tracks where connection requests are made and will link all connection requests to the location, in this case the Mobile-Loco event in San Francisco, CA. When users browse through their connections, they can see all the connections they made at Mobile-Loco.
There were other cool products there too. A group out of Japan from Daq was on-site showing off their creative iPhone and iPad IRUAL cases. I find that most cases are pretty bland, come in plain colors or are frankly too tacky. Then there are those specifically targeted to the 13-18 year old market, but what happens if you don't fall into any of those categories? I loved their designs specifically aimed at women - from soft and feminine to daring and electric.
Then, I had a demo of DigitalGlobe, who apparently did a deal with MapBox on the same day. Mapbox, which is a provider of open source solutions for designing and publishing maps via the cloud, chose DigitalGlobe as their commercial and earth imagery provider.
Users can now incorporate DigitalGlobe's high-resolution satellite imagery as their maps' base layer for added quality and rich detail. The result can be quite beautiful, especially compared to the bland offerings today.
Then I went back in time to my speech recognition and natural language processing days. I saw a nifty demo from a group who call themselves SpeakToIt. What they do? Develop talking personal assistants.
The SpeaktoIt Assistant is a virtual buddy for your smartphone that answers questions in natural language, performs tasks and notifies you of important events. The Assistant is meant to save you time and make communication with gadgets and web services easier and less stressful.
All photos by Renee Blodgett.
December 16, 2012 in America The Free, Client Announcements, Client Media Kudos, Conference Highlights, Events, Magic Sauce Media, On Geo-Location, On Mobile & Wireless, On Technology, Social Media, TravelingGeeks, WBTW, Web 2.0 | Permalink | Comments (0) | TrackBack
December 15, 2012
inTooch Teamed Up With MobileLoco: Users Can Exchange Data On The Fly
inTooch, a mobile application that supports both Android and iPhone, easily and seamlessly allows you to instantly exchange contact and social network information on the fly.
inTooch teamed up with San Francisco-based Mobile-Loco this past week, an event that explores the convergence of brands, advertising and mobile.
Attendees were encouraged to download the free mobile app, so they could quickly exchange all their contact information or a portion of it with new people they met at the event, including their social media network data.
Whenever you meet someone you want to stay in touch with, you simply call the person, the app detects that you have called them for the first time and prompts you automatically to exchange your contact information, giving you the option to exchange your Twitter, Facebook and LinkedIn details as well.
Since geo-tagging is built in, the inTooch app tracks where connection requests are made and will link all connection requests to the location, in this case the Mobile-Loco event in San Francisco, CA. When users browse through their connections, they can see all the connections they made at Mobile-Loco. After the event, inTooch will also send an email to each user who sent a connection request during Mobile-Loco with the list of all the contacts they met at the event, resulting in a more efficient way to follow up and turn contacts into relationships that matter.
A useful augmented reality feature, which is popular for personal encounters, is a report that informs you of all the things you have in common with that person (friends, places you visited, music, movies you like, social network info, check-ins, interests you share).
Unlike most apps, inTooch works regardless of whether the person you just met has it on his or her cell phone, making it the most natural, straight forward and easy way to share your personal or business details. inTooch is available for download at http://www.intooch.com and is free for users. Currently, inTooch works with both the Android and the iPhone, with support for other platforms and mobile devices coming later this year.
Photo above is of inTooch's CEO Julien Salanon on the MobileLoco stage.
Disclosure: I provide some consulting to inTooch.
December 15, 2012 in America The Free, Client Announcements, Client Media Kudos, Conference Highlights, Events, On Geo-Location, On Mobile & Wireless, On Technology, Social Media, TravelingGeeks, Web 2.0 | Permalink | Comments (0) | TrackBack
December 03, 2012
Mobile Loco on Dec 11 Explores Brand, Advertiser & Mobile Convergence
For all things mobile, mark your calendar for December 11, 2012 in San Francisco. The upcoming Mobile-Loco conference will be held at Mission Bay Conference and we have been offered a special Magic Sauce Media discount for Down the Avenue and We Blog the World readers.
Mobile-Loco will dive into the brand, advertiser and mobile convergence in the context of the Social, Local and Mobile (SoLoMo) marketplace — exploring what this convergence means for big brands, consumers, SMBs and the mobile and location industry.
Executives from Foursquare, Google, Airbnb, Groupon and other leading brands and investors will address these topics and discuss where the market is heading. Learn from brands how they are taking advantage of today’s new technologies and solutions to build durable brand engagement, relationships and presence in a chaotic and noisy marketplace.
It's not news that if you're not on mobile or have an integrated mobile strategy, you'll be left behind quickly. Apps in this space are enabling hyper-local and real-time personalization, rich content and engagement, and ultimately more bricks-and-mortar transactions. At Mobile Loco, you'll learn from the leading developers and enablers in this space.
Click here to register and receive a 25% discount off current registration rates.
November 19, 2012
Thought Leaders, Technologists & Academics Re-Imagine Global Health
I'm a huge supporter of TEDx events given their goal to make the world a better place and because I know how much time and effort goes into each one since I'm a co-curator myself of the annual TEDxBerkeley event.
Organizers need all the help they can get since the success is based on the work, effort and love from volunteers...in other words, everyone works around the clock without getting paid.
TEDxSF (San Francisco) recently had their event in conjunction with UCSF, around health, a critical topic on everyone's mind in the U.S. and elsewhere in the world. Their theme was 7 Billion Well: Re-imagining Global Health."
They brought together thought leaders and emerging pioneers in academia and technology to discuss the latest multidisciplinary ideas around the most pressing health issues of our world today.
Christine Mason McCaull, Kunal Sood and their team did a smashing job with an incredible line-up of speakers, which included more women across the board than any other event I can think of outside of BlogHer. Hear hear. It's also Christine's last year curating the event, a huge loss for the TEDxSF team.
Speaker's topics included the Bay Area as a Global Health Hub by Jaime Sepulveda, issues around bleeding from Suellen Miller, embracing your children from Dr. Shefali Tsabary, investing in health markets from Yasmina Zaidman and corporate games for change from Adam Bosworth. (below)
Dean Ornish (below) always has such a wonderful presence on stage. He shared his take on Dis-Ease and how lifestyle, diet and mental attitude is critical to avoiding disease and reversing problematic issues in order to bring the body back to its natural state.
Ankur Jain and Vinod Khosla took on investing to expand health globally, Sam Hamner talked about 1000 knees, Piya Sorcar addressed the tough issues around HIV education, and Patrick Lee explored primary care and what the U.S. can learn from Liberia. Yes, Liberia.
Then there was Kumaré, a film which also played at the recent SAND Conference (nonduality - where spiritualty and science meet) which I attended recently.
Director Vikram Gandhi (above), who grew up consuming equal parts ancient Indian mythology and American movies, was incredibly amusing on stage as he uses satire to talk about his journey as a 'false prophet' to shoot the movie.
We then dove into the mobile world with Sandeep Sood, Montana Cherney, Michael Blum and Jeff Tangney and heard from David Bolinsky, an all time favorite, who never falls short of presenting beautiful information in a way that is both compelling and moving. (below)
Then there was a treat...a very special treat. Lebohang "Levo M" Morake from South Africa flew over to sing a song he arranged for the infamous Lion King: He Lives in Me.
This song is not a favorite of mine, but for anyone who has lost someone in their life, the words will resonate with the pain you felt when you first realized the moment that you called upon your deceased loved one for guidance and comfort.
In other words, the spirits of our ancestors watch over us, protect and guide us on our life journey. Did I cry? Yes. It was truly beautiful as was meeting Lebo after his performance.
November 18, 2012
Sprinklr's e-Book of 30 Essays on "Social at Scale”
The eBook provides advice from social media leaders on how to scale social media in the enterprise world.
I was invited to participate with 29 others, including Rohit Bhargava, Mitch Joel, Chris Brogan, Jason Falls, Joseph Jaffe, David Meerman Scott, David Armano, Peter Shankman, Mack Collier, Michael Brito, Jay Baer, Edward Boches, Nilofer Merchant, Ted Coine, David Weinberger, Shelly Palmer, Mark Earls, Augie Ray, Brett Petersel, Ted Rubin, Sarah Evans, Jeff Bullas, Amy Vernon, Matt Dickman, Thomas Baekdal, Venkatesh Rao, Richard Stacy, Hugh MacLeod, and Doc Searls. Sprinklr termed the group the “Social Media Dream Team”. Go figure.
Aside from insights, there are also tips, useful checklists and a “readiness assessment.” Download the ebook here.
September 20, 2012
Now in its Third Year, Tech4Africa Hits Johannesburg Next Month
Now in its third year, Tech4Africa is a premier mobile, web and emerging technology event held in Johannesburg on October 31-November 1 at The Indaba Hotel, Gauteng.
The theme is “Unlocking the next billion consumers” and sessions will be focused around mobile and content, the enterprise opportunity, entrepreneurship and financing, social business and innovation.
The Developer Day and Hackathon on the kick off day includes three tracks: a day on Agile
software development, a Hackathon with sessions on Ruby on Rails, Python,
Raspberry Pi, PhP etc., as well as workshops for social media marketers on apps
ecosystem and monetization.
Keynote speakers include IBM's Tom Rosemalia and Ralph Simon of Mobilium, with other speakers being Amolo Ng'weno, MD of Digital Divide Data in Kenya; Neal Ford, Director, Software Architect and Meme Wrangler at ThoughtWorks; Vérone Mankou, CEO of Way-C in the Democratic Republic of Congo; Emma Kaye, CEO of Bozza, Josh Adler, social entrepreneur and others.
A Google G+ Hangout will be held live at the conference so that tech hubs from around Africa can be part of the conference and so that delegates can interact with a panel, asking questions and finding out more about what is happening on the ground in Senegal, Liberia, Uganda, Tanzania, Egypt, Kenya, Congo and other parts of Africa.
Disclosure: we are a media partner of the event.
July 09, 2012
Is Social Media Turning You Into a Low Self Esteem Anxiety-Rich Freak?
Roughly half of the survey’s nearly 300 participants, reported that their use of social networks such as Twitter, Facebook and others reduces the quality of their lives.
Confidence is affected, they say, self esteem is lower they say and two-thirds claim they find it difficult to relax or sleep after spending time on social networks.
This isn't rocket science. Ask anyone you know who spends a lot of time in front of a screen, glued to online games, social networks, management platforms like Hootsuite or sites where they're engaging in any way.
Roughly a quarter cited work or relationship difficulties due to online confrontations and more than half of the participants say they feel “worried or uncomfortable” at times they are unable to access their Facebook or email accounts. I have seen anxiety arise around me when people can't access their worlds online, including something as small as a Foursquare check-in.
Spend more time in an always on digital world and of course you're anxiety will increase. This isn't rocket science. But people are so hooked into the notion that it connects us 'more' that they don't look for the obvious negative side effects.
Sure, I can meet new people across the globe if I am constantly glued to my Hootsuite stream, and given that I run a travel blog, there's a lot of pluses to that, but bottom line, it takes us away from real human connections - there's only so many hours in a day.
It doesn't help that tools like Klout, Kred, PeerIndex and others assign us grades on a daily basis that encourage high school "who's the popular kid of the day" behavior. Offline for a day or a week and your Klout score goes down.
The tools are so one dimensional and dare I say "unheathily addictive" that it keeps you drawn into a social media online game you can never win, particularly if you want to have healthy relationships offline. Nicholas Carr's book The Shallows: What the Internet is Doing to our Brains doesn't lie. Not a new book, but the behavior shift is real whether or not you agree with everything in the book. Also see my post from last year on multiple digital personas.
I find it ironic that a post entitled: How Social Media Makes Romantic Relationship Thrive is immediately above a post entitled: Social Media Fuels Low Self Esteem & Anxiety on Mashable, where I originally learned about the study. Here's a link to a video reporting some of the results.
People I talk to seem to be fighting to get quality time with their other halves and the main culprit in the way? Mobile Devices and their PCs. Enuf said.
July 9, 2012 in America The Free, Europe, On Geo-Location, On Mobile & Wireless, On Technology, On the Future, Reflections, Social Media, TravelingGeeks, United Kingdom, WBTW, Web 2.0 | Permalink | Comments (0) | TrackBack
September 17, 2011
What Does Facebook's New Subscribe Feature Really Mean?
Pages can be maintained by multiple people on your team, offer insights to understand who your fans are, and let you target posts by language and location (ex: Tell only fans in New York about your show there next week). You can also promote Pages with Facebook Ads and Sponsored Stories.
July 07, 2011
Meet Google+: Curate or Die!
Google+ has been "out" in limited beta for close to two weeks now -- give or take -- and I finally found a window to explore. I waited of course for the same reason I waited on Facebook when it was new...an early version of anything means I'll lose a days (weeks) of my time. Testing early products is a time sync yet if you're in the technology industry, you waste a lot of time in front of big and small monitors alike, hour after hour after hour. We've all been there.
Because it's Google, you can't really ignore it. Unlike the zillion other social media and so called "productivity" apps I get pitched on a regular basis, Google is the giant Big Brother we all hate and love and bottom line, if you don't know what they're up to at an intimate level, it's hard to walk tall in Silicon Valley.
And so I dove in like a lion who hasn't eaten in two days, the same way I dive into all apps...it's one of the reasons product management and UI gurus love me if I actually commit to the time, which is becoming harder and harder to get me to do.
After four hours, I had the same reaction after spending time on any new "tech tool or service" that takes me away from time in the physical world. Do I really need another social network that glues me to a monitor and in this case, weds me even more to Google's world than I already am?
Of course I get why Google is doing this and would do the same thing if I were them. Facebook is the closed wall garden giant that has millions of us couped up inside their massive restricted "room" and there are so many things they do wrong, why not take a stab at it if you had the budget the size of Google?
On the surface, you might think this is Facebook with a Google UI, but without the apps and bells & whistles since its still so new. But Google has other plans and those who have worked with them on partnership deals know that they cross their t's, dot their i's and have nothing but a leadership position in mind.
What intrigues (and also exhausts) me more than anything about people's behavior whenever a new "platform" comes to town, is how consumed early adopters are, myself included.
By consumed, I don't just mean getting an account and inviting friends into your new "system" (like we all need another "system of people" to manage), but the hundreds of comment threads speculating whether Google+ is going to be the platform which will kill Facebook for good. (all 700 million Facebook users that is).
How many comments posing questions have you seen which ask: how much time have you spent on Facebook and Twitter since you started using Google+? Of course, the early adopters are spending all their time on Google+ because it's still a novelty and part of it, dare I say, is the curiosity to see who's on it early, what they're saying and doing and to score some points or badges we don't even know about yet. "Oh yeah baby, I'm an early Google+ user and that makes me a cool cat." Remember that Buzz Lightyear was glamorous and hip compared to Woody when he first arrived on the scene but it was Woody who Andy had the hardest time giving up at the tail end of Toy Story 2.
Yet, we all flock to the new glamorous platform (aka toy) in hopes that they'll do a better job than Facebook and then we'll spend massive amounts of times (weeks not days) rebuilding our network on ONE more place on the web. And of course Google unlike Facebook won't be a walled garden or use our private data for any other purpose than for the value and usefulness of their customers.
Google+ is more than just another new social network and you can guarantee Google is thinking far beyond what we see today, yet we're all spending a helluva lot of time in it. BTW, I think it's shocking that Google Apps don't currently work with Google+, something you think they'd sync up before their launch, beta or not.
What is cool is the ability to select and toss people in circles. It's also fun and addictive, far too addictive in fact to be healthy. The UI is sweet, however it is still too cumbersome to add people to categories, especially when you want to add someone to more than one, which I do often.
Note that while my geekier friends tell me tagging is enuf, I want my damn categories - it's the way my brain thinks and works, so having a "circle" that is geographical as well as topical is important to me.
The + seems to be the key thing here, but in order to use it, guess what? Your profile needs to be public. The "wear your life on your sleeves and in every corner of the Internet" folks always say to me, "give it up Renee, privacy is dead" yet perhaps some of us still want just a little corner of privacy we call our own after hours of being public public public everywhere, all the time. People forget how valuable our check-in and content contributions are to Google, Foursquare and big brands.
Having a public profile of course makes our posts more useful to everyone else in your network, but that info is more useful to Google and all the vendors and brands who want to sell something to you. Don't get me wrong; I'm a huge fan of human curation as an integral and wedded partner to search in order to improve the experience we have today, but at what point do you sit back and ask how valuable your time is? When will companies start giving something back? And, I don't mean making me mayor of Hooters and giving me a free coffee every tenth check in.
Google says of +'s value and having that public profile: "this helps people see who recommended that tasty recipe or great campsite. When you create a profile, it's visible to anyone and connections with your email address can easily find it." They do note that your +1’s are stored in a new tab on your Google profile which you can show to the world, or keep it private and just use it to personally manage the ever-expanding record of things you love around the web. Here's a link to their video which takes you through the why +1 and how to start using it.
I'll admit that the latter is very useful as a curation tool and the UI is definitely more consumer-friendly than predecessors and others in its league who have been trying to make some headway for years.
While we're on the topic of UI, creating a comment from the upper right is annoying. Perhaps its just that I'm so used to being able to do it from a box in front of me but it "feels" like an extra step. Also when I post a comment in Facebook I simply hit return and it posts automatically whereas in the Google+ window, I have to physically hit that green post comment button.
I'm also not a particular fan of the UI for uploading photos. People take their photos personally, whether they're amateurs or a prosumer shooter like me. There should be a way to organize your photo albums the way you want with a customized display you want your readers/friends to see. And btw, like Facebook, does Google own your photos & everything else you post in its growing social garden? Just curious. You should be too.
The photo feature I do like is the photo display from others in your network - see below: (though what would be much more valuable is to choose what photos you'd like to see and not see from your network - quality vs quantity please. I'd much rather see more of Thomas Hawk and less of a friend who shoots underexposed shots from their iPhone for example).
Other schtuff: there's a cool incoming feature which allows you to see posts from people who are following you, making it a compelling way to interact with friends and fans without having to follow them back (Twitter model...though lists and streams within Hootsuite make this very doable for me and it is like reading 6 newspapers from across the world every morning -- I don't mean streams here, I mean accounts...yeah I have that many). Sigh.
This would be an appropriate time to beg the Hootsuite development team: Add Google+ to my dashboard tomorrow please - we're all far too busy to manage one more tab, one more window, one more stream.
YET, here we are playing in all these networks and spending a lot of time doing so. It's astonishing to me how much time we spend sharing and consuming in these walled online gardens. Sure, there's value for us or we wouldn't be doing it but my point is that there's more value for brands and marketers and we don't get a financial high five back for our time: our valuable contribution of content time. And in Google+'s case, our valuable human curation time. (see Steve Rosenbaum's book: Curation Nation).
The personalization and recommendation aspsect of Google+ clearly isn't new (Yelp, StumbleUpon, Digg, Facebook likes, retweets, #FF's, the list goes on), but coming from Google, the massive Silicon Valley giant that knows how to exude its extraordinary power in the U.S. and beyond, we are all getting sucked into building yet ONE MORE SOCIAL NETWORK.
I saw someone post a comment suggesting that they might replace their Tumblr blog with Google+. Really? So, who owns that content? ...Your content? If you don't have the domain, aren't you placing your valuable contributions and ideas (visual, audio and other) into Google's hands?
I still think there's huge value in a site that you create from scratch - your own design, look-and-feel, personality, font, photos -- all of it. It comes from you and you alone and there, the world can see a more holistic view of what you're about and what makes you tick. It doesn't mean that you can't and shouldn't push some of that content out to Google+, Digg, Facebook or Twitter, or wherever your fans, customers and readers spend their time, but it should mean that you think about what content is relevant for what platform and be discerning about what you share where.
And now, because I make my living inside the technology industry, I have no choice but to lose time inside the bowels of Google+ observing the every growing circle of people who sign up every day, ensuring that I'm part of a new ecosystem that I can't afford not to be part of even if I really don't want or need another network to manage.
Why dive in if you resist it so you ask? It's like not going to that god awful high school party that the tacky cheerleader hosted at her house. More than anything you hated going, but not to go meant that you were left out of the conversation and being left out of the conversation is death in social media. I was one of the rare ones who was found at the football parties, the artist parties, the late night on the rock parties and the druggie parties and there was very little overlap between the four. But man, did I have perspective because of it.
People had their communities just like they do online today and even though there is always some overlap, you pick a tribe along the way and there you stay. Choosing more than one tribe makes you a great observer of behavior, a great marketer and a great curator but it also means you may not be quite as immersed as those who only choose one and have no interest getting to know or understand another.
In spending hours on Google+ observing behavior of a few of my tribes, one of the things I have noticed is an obvious one: the overlap in "friends and contacts" between people I've known for over ten years is larger and our social graph tends to be more alike despite the fact that our tastes and jobs are very different and have even changed along the way.
The other thing that I noticed is just how fragmented my networks are, something you can see within Facebook, but it's not as visually obvious as it is inside Google+. And, despite how many people I know around the world, Google+ even in its early days is a reminder how many people I don't know, which left me thinking about something I refer to a lot lately: "we don't know what we don't know."
It could be interesting to try a new exercise: join a new tribe, one which has an entirely new set of contacts from any of your former tribes just to see what it feels, looks and tastes like. If you're an artist, choose science contacts, if you're an academic, choose business management ones...(only). Try to play in and engage with that tribe for awhile to see what kind of data you get, the unique distinctions you pick up along the way and what your own contributions and perspectives mean within the textures of a whole new world, a whole new tribe. I digress, but it's something to think about...
I'm putting on my anthropology and sociologist hat on, the results of which would be nothing short of eye candy for someone like me who has lived in 11 countries and thrives on learning new shit from diverse cultures.
While all of this is interesting, I see the value of the brand spanking new Google+, like the UI and its potential, here's my point:
- Do you ever wonder whether you'll wake up one day after spending thousands of hours building and rebuilding yet a new social network and commenting to endless threads of fodder, that it will all seem rather pointless even though it was highly addictive and "felt" important at the time? (note that most successful CEOs I've talked to always emphasize the difference between important and urgent when making decisions of how to spend their time)
- Do you ever wonder that despite social networks' usefulness in connecting us with others from around the world (trust me, I GET this value as someone who has friends on every continent), that the amount of time and energy you spent trying to keep up with it all (never mind managing your Klout, PeerIndex and influence scores on a daily basis - am thinking high school scrambling to be more popular than the next guy behavior), meant 100 less hours with your kids in a given month or not having that coffee, dinner, or hike with an friend?
- And, knowing, understanding and relishing in the fact that these tools give people who wouldn't normally have a voice a megaphone (many stories that will make you cry), in ten years, will you wonder how much you could have created or built with the time you were spending commenting to threads and reacting to Twitter feeds just so you could continue to be part of a whole lotta fragmented conversations? (Refer to my blog post on Seth Godin's Linchpins where he talks about "creation mode" & how creation can't happen from "reaction mode" which is what we're in when we're glued to Twitter, Facebook & now Google+ streams).
I love what we have been able to do for others (individuals and nations) because of open social networks -- have met some amazing people through Twitter and my blog -- but I only ask that in the midst of more and more being thrown our way to "manage," to not lose sight of the magic in a human connection and to make sure we don't get lost touching hundreds of people through our now Google+ circles when someone close to us wants a physical hug.
Perhaps that's a bit too deep for the end of a Google+ post, but I don't think so. Hopefully you get my point.
Perspective and balance people. Perspective and balance.
July 7, 2011 in America The Free, Europe, On People & Life, On Spirituality, On Technology, On the Future, Reflections, Social Media, TravelingGeeks, WBTW, Web 2.0 | Permalink | Comments (0) | TrackBack