December 15, 2012
inTooch Teamed Up With MobileLoco: Users Can Exchange Data On The Fly
inTooch, a mobile application that supports both Android and iPhone, easily and seamlessly allows you to instantly exchange contact and social network information on the fly.
inTooch teamed up with San Francisco-based Mobile-Loco this past week, an event that explores the convergence of brands, advertising and mobile.
Attendees were encouraged to download the free mobile app, so they could quickly exchange all their contact information or a portion of it with new people they met at the event, including their social media network data.
Whenever you meet someone you want to stay in touch with, you simply call the person, the app detects that you have called them for the first time and prompts you automatically to exchange your contact information, giving you the option to exchange your Twitter, Facebook and LinkedIn details as well.
Since geo-tagging is built in, the inTooch app tracks where connection requests are made and will link all connection requests to the location, in this case the Mobile-Loco event in San Francisco, CA. When users browse through their connections, they can see all the connections they made at Mobile-Loco. After the event, inTooch will also send an email to each user who sent a connection request during Mobile-Loco with the list of all the contacts they met at the event, resulting in a more efficient way to follow up and turn contacts into relationships that matter.
A useful augmented reality feature, which is popular for personal encounters, is a report that informs you of all the things you have in common with that person (friends, places you visited, music, movies you like, social network info, check-ins, interests you share).
Unlike most apps, inTooch works regardless of whether the person you just met has it on his or her cell phone, making it the most natural, straight forward and easy way to share your personal or business details. inTooch is available for download at http://www.intooch.com and is free for users. Currently, inTooch works with both the Android and the iPhone, with support for other platforms and mobile devices coming later this year.
Photo above is of inTooch's CEO Julien Salanon on the MobileLoco stage.
Disclosure: I provide some consulting to inTooch.
December 15, 2012 in America The Free, Client Announcements, Client Media Kudos, Conference Highlights, Events, On Geo-Location, On Mobile & Wireless, On Technology, Social Media, TravelingGeeks, Web 2.0 | Permalink | Comments (0) | TrackBack
December 03, 2012
Mobile Loco on Dec 11 Explores Brand, Advertiser & Mobile Convergence
For all things mobile, mark your calendar for December 11, 2012 in San Francisco. The upcoming Mobile-Loco conference will be held at Mission Bay Conference and we have been offered a special Magic Sauce Media discount for Down the Avenue and We Blog the World readers.
Mobile-Loco will dive into the brand, advertiser and mobile convergence in the context of the Social, Local and Mobile (SoLoMo) marketplace — exploring what this convergence means for big brands, consumers, SMBs and the mobile and location industry.
Executives from Foursquare, Google, Airbnb, Groupon and other leading brands and investors will address these topics and discuss where the market is heading. Learn from brands how they are taking advantage of today’s new technologies and solutions to build durable brand engagement, relationships and presence in a chaotic and noisy marketplace.
It's not news that if you're not on mobile or have an integrated mobile strategy, you'll be left behind quickly. Apps in this space are enabling hyper-local and real-time personalization, rich content and engagement, and ultimately more bricks-and-mortar transactions. At Mobile Loco, you'll learn from the leading developers and enablers in this space.
Click here to register and receive a 25% discount off current registration rates.
November 19, 2012
Thought Leaders, Technologists & Academics Re-Imagine Global Health
I'm a huge supporter of TEDx events given their goal to make the world a better place and because I know how much time and effort goes into each one since I'm a co-curator myself of the annual TEDxBerkeley event.
Organizers need all the help they can get since the success is based on the work, effort and love from volunteers...in other words, everyone works around the clock without getting paid.
TEDxSF (San Francisco) recently had their event in conjunction with UCSF, around health, a critical topic on everyone's mind in the U.S. and elsewhere in the world. Their theme was 7 Billion Well: Re-imagining Global Health."
They brought together thought leaders and emerging pioneers in academia and technology to discuss the latest multidisciplinary ideas around the most pressing health issues of our world today.
Christine Mason McCaull, Kunal Sood and their team did a smashing job with an incredible line-up of speakers, which included more women across the board than any other event I can think of outside of BlogHer. Hear hear. It's also Christine's last year curating the event, a huge loss for the TEDxSF team.
Speaker's topics included the Bay Area as a Global Health Hub by Jaime Sepulveda, issues around bleeding from Suellen Miller, embracing your children from Dr. Shefali Tsabary, investing in health markets from Yasmina Zaidman and corporate games for change from Adam Bosworth. (below)
Dean Ornish (below) always has such a wonderful presence on stage. He shared his take on Dis-Ease and how lifestyle, diet and mental attitude is critical to avoiding disease and reversing problematic issues in order to bring the body back to its natural state.
Ankur Jain and Vinod Khosla took on investing to expand health globally, Sam Hamner talked about 1000 knees, Piya Sorcar addressed the tough issues around HIV education, and Patrick Lee explored primary care and what the U.S. can learn from Liberia. Yes, Liberia.
Then there was Kumaré, a film which also played at the recent SAND Conference (nonduality - where spiritualty and science meet) which I attended recently.
Director Vikram Gandhi (above), who grew up consuming equal parts ancient Indian mythology and American movies, was incredibly amusing on stage as he uses satire to talk about his journey as a 'false prophet' to shoot the movie.
We then dove into the mobile world with Sandeep Sood, Montana Cherney, Michael Blum and Jeff Tangney and heard from David Bolinsky, an all time favorite, who never falls short of presenting beautiful information in a way that is both compelling and moving. (below)
Then there was a treat...a very special treat. Lebohang "Levo M" Morake from South Africa flew over to sing a song he arranged for the infamous Lion King: He Lives in Me.
This song is not a favorite of mine, but for anyone who has lost someone in their life, the words will resonate with the pain you felt when you first realized the moment that you called upon your deceased loved one for guidance and comfort.
In other words, the spirits of our ancestors watch over us, protect and guide us on our life journey. Did I cry? Yes. It was truly beautiful as was meeting Lebo after his performance.
November 18, 2012
Sprinklr's e-Book of 30 Essays on "Social at Scale”
The eBook provides advice from social media leaders on how to scale social media in the enterprise world.
I was invited to participate with 29 others, including Rohit Bhargava, Mitch Joel, Chris Brogan, Jason Falls, Joseph Jaffe, David Meerman Scott, David Armano, Peter Shankman, Mack Collier, Michael Brito, Jay Baer, Edward Boches, Nilofer Merchant, Ted Coine, David Weinberger, Shelly Palmer, Mark Earls, Augie Ray, Brett Petersel, Ted Rubin, Sarah Evans, Jeff Bullas, Amy Vernon, Matt Dickman, Thomas Baekdal, Venkatesh Rao, Richard Stacy, Hugh MacLeod, and Doc Searls. Sprinklr termed the group the “Social Media Dream Team”. Go figure.
Aside from insights, there are also tips, useful checklists and a “readiness assessment.” Download the ebook here.
September 20, 2012
Now in its Third Year, Tech4Africa Hits Johannesburg Next Month
Now in its third year, Tech4Africa is a premier mobile, web and emerging technology event held in Johannesburg on October 31-November 1 at The Indaba Hotel, Gauteng.
The theme is “Unlocking the next billion consumers” and sessions will be focused around mobile and content, the enterprise opportunity, entrepreneurship and financing, social business and innovation.
The Developer Day and Hackathon on the kick off day includes three tracks: a day on Agile
software development, a Hackathon with sessions on Ruby on Rails, Python,
Raspberry Pi, PhP etc., as well as workshops for social media marketers on apps
ecosystem and monetization.
Keynote speakers include IBM's Tom Rosemalia and Ralph Simon of Mobilium, with other speakers being Amolo Ng'weno, MD of Digital Divide Data in Kenya; Neal Ford, Director, Software Architect and Meme Wrangler at ThoughtWorks; Vérone Mankou, CEO of Way-C in the Democratic Republic of Congo; Emma Kaye, CEO of Bozza, Josh Adler, social entrepreneur and others.
A Google G+ Hangout will be held live at the conference so that tech hubs from around Africa can be part of the conference and so that delegates can interact with a panel, asking questions and finding out more about what is happening on the ground in Senegal, Liberia, Uganda, Tanzania, Egypt, Kenya, Congo and other parts of Africa.
Disclosure: we are a media partner of the event.
July 09, 2012
Is Social Media Turning You Into a Low Self Esteem Anxiety-Rich Freak?
Roughly half of the survey’s nearly 300 participants, reported that their use of social networks such as Twitter, Facebook and others reduces the quality of their lives.
Confidence is affected, they say, self esteem is lower they say and two-thirds claim they find it difficult to relax or sleep after spending time on social networks.
This isn't rocket science. Ask anyone you know who spends a lot of time in front of a screen, glued to online games, social networks, management platforms like Hootsuite or sites where they're engaging in any way.
Roughly a quarter cited work or relationship difficulties due to online confrontations and more than half of the participants say they feel “worried or uncomfortable” at times they are unable to access their Facebook or email accounts. I have seen anxiety arise around me when people can't access their worlds online, including something as small as a Foursquare check-in.
Spend more time in an always on digital world and of course you're anxiety will increase. This isn't rocket science. But people are so hooked into the notion that it connects us 'more' that they don't look for the obvious negative side effects.
Sure, I can meet new people across the globe if I am constantly glued to my Hootsuite stream, and given that I run a travel blog, there's a lot of pluses to that, but bottom line, it takes us away from real human connections - there's only so many hours in a day.
It doesn't help that tools like Klout, Kred, PeerIndex and others assign us grades on a daily basis that encourage high school "who's the popular kid of the day" behavior. Offline for a day or a week and your Klout score goes down.
The tools are so one dimensional and dare I say "unheathily addictive" that it keeps you drawn into a social media online game you can never win, particularly if you want to have healthy relationships offline. Nicholas Carr's book The Shallows: What the Internet is Doing to our Brains doesn't lie. Not a new book, but the behavior shift is real whether or not you agree with everything in the book. Also see my post from last year on multiple digital personas.
I find it ironic that a post entitled: How Social Media Makes Romantic Relationship Thrive is immediately above a post entitled: Social Media Fuels Low Self Esteem & Anxiety on Mashable, where I originally learned about the study. Here's a link to a video reporting some of the results.
People I talk to seem to be fighting to get quality time with their other halves and the main culprit in the way? Mobile Devices and their PCs. Enuf said.
July 9, 2012 in America The Free, Europe, On Geo-Location, On Mobile & Wireless, On Technology, On the Future, Reflections, Social Media, TravelingGeeks, United Kingdom, WBTW, Web 2.0 | Permalink | Comments (0) | TrackBack
September 17, 2011
What Does Facebook's New Subscribe Feature Really Mean?
Pages can be maintained by multiple people on your team, offer insights to understand who your fans are, and let you target posts by language and location (ex: Tell only fans in New York about your show there next week). You can also promote Pages with Facebook Ads and Sponsored Stories.
July 07, 2011
Meet Google+: Curate or Die!
Google+ has been "out" in limited beta for close to two weeks now -- give or take -- and I finally found a window to explore. I waited of course for the same reason I waited on Facebook when it was new...an early version of anything means I'll lose a days (weeks) of my time. Testing early products is a time sync yet if you're in the technology industry, you waste a lot of time in front of big and small monitors alike, hour after hour after hour. We've all been there.
Because it's Google, you can't really ignore it. Unlike the zillion other social media and so called "productivity" apps I get pitched on a regular basis, Google is the giant Big Brother we all hate and love and bottom line, if you don't know what they're up to at an intimate level, it's hard to walk tall in Silicon Valley.
And so I dove in like a lion who hasn't eaten in two days, the same way I dive into all apps...it's one of the reasons product management and UI gurus love me if I actually commit to the time, which is becoming harder and harder to get me to do.
After four hours, I had the same reaction after spending time on any new "tech tool or service" that takes me away from time in the physical world. Do I really need another social network that glues me to a monitor and in this case, weds me even more to Google's world than I already am?
Of course I get why Google is doing this and would do the same thing if I were them. Facebook is the closed wall garden giant that has millions of us couped up inside their massive restricted "room" and there are so many things they do wrong, why not take a stab at it if you had the budget the size of Google?
On the surface, you might think this is Facebook with a Google UI, but without the apps and bells & whistles since its still so new. But Google has other plans and those who have worked with them on partnership deals know that they cross their t's, dot their i's and have nothing but a leadership position in mind.
What intrigues (and also exhausts) me more than anything about people's behavior whenever a new "platform" comes to town, is how consumed early adopters are, myself included.
By consumed, I don't just mean getting an account and inviting friends into your new "system" (like we all need another "system of people" to manage), but the hundreds of comment threads speculating whether Google+ is going to be the platform which will kill Facebook for good. (all 700 million Facebook users that is).
How many comments posing questions have you seen which ask: how much time have you spent on Facebook and Twitter since you started using Google+? Of course, the early adopters are spending all their time on Google+ because it's still a novelty and part of it, dare I say, is the curiosity to see who's on it early, what they're saying and doing and to score some points or badges we don't even know about yet. "Oh yeah baby, I'm an early Google+ user and that makes me a cool cat." Remember that Buzz Lightyear was glamorous and hip compared to Woody when he first arrived on the scene but it was Woody who Andy had the hardest time giving up at the tail end of Toy Story 2.
Yet, we all flock to the new glamorous platform (aka toy) in hopes that they'll do a better job than Facebook and then we'll spend massive amounts of times (weeks not days) rebuilding our network on ONE more place on the web. And of course Google unlike Facebook won't be a walled garden or use our private data for any other purpose than for the value and usefulness of their customers.
Google+ is more than just another new social network and you can guarantee Google is thinking far beyond what we see today, yet we're all spending a helluva lot of time in it. BTW, I think it's shocking that Google Apps don't currently work with Google+, something you think they'd sync up before their launch, beta or not.
What is cool is the ability to select and toss people in circles. It's also fun and addictive, far too addictive in fact to be healthy. The UI is sweet, however it is still too cumbersome to add people to categories, especially when you want to add someone to more than one, which I do often.
Note that while my geekier friends tell me tagging is enuf, I want my damn categories - it's the way my brain thinks and works, so having a "circle" that is geographical as well as topical is important to me.
The + seems to be the key thing here, but in order to use it, guess what? Your profile needs to be public. The "wear your life on your sleeves and in every corner of the Internet" folks always say to me, "give it up Renee, privacy is dead" yet perhaps some of us still want just a little corner of privacy we call our own after hours of being public public public everywhere, all the time. People forget how valuable our check-in and content contributions are to Google, Foursquare and big brands.
Having a public profile of course makes our posts more useful to everyone else in your network, but that info is more useful to Google and all the vendors and brands who want to sell something to you. Don't get me wrong; I'm a huge fan of human curation as an integral and wedded partner to search in order to improve the experience we have today, but at what point do you sit back and ask how valuable your time is? When will companies start giving something back? And, I don't mean making me mayor of Hooters and giving me a free coffee every tenth check in.
Google says of +'s value and having that public profile: "this helps people see who recommended that tasty recipe or great campsite. When you create a profile, it's visible to anyone and connections with your email address can easily find it." They do note that your +1’s are stored in a new tab on your Google profile which you can show to the world, or keep it private and just use it to personally manage the ever-expanding record of things you love around the web. Here's a link to their video which takes you through the why +1 and how to start using it.
I'll admit that the latter is very useful as a curation tool and the UI is definitely more consumer-friendly than predecessors and others in its league who have been trying to make some headway for years.
While we're on the topic of UI, creating a comment from the upper right is annoying. Perhaps its just that I'm so used to being able to do it from a box in front of me but it "feels" like an extra step. Also when I post a comment in Facebook I simply hit return and it posts automatically whereas in the Google+ window, I have to physically hit that green post comment button.
I'm also not a particular fan of the UI for uploading photos. People take their photos personally, whether they're amateurs or a prosumer shooter like me. There should be a way to organize your photo albums the way you want with a customized display you want your readers/friends to see. And btw, like Facebook, does Google own your photos & everything else you post in its growing social garden? Just curious. You should be too.
The photo feature I do like is the photo display from others in your network - see below: (though what would be much more valuable is to choose what photos you'd like to see and not see from your network - quality vs quantity please. I'd much rather see more of Thomas Hawk and less of a friend who shoots underexposed shots from their iPhone for example).
Other schtuff: there's a cool incoming feature which allows you to see posts from people who are following you, making it a compelling way to interact with friends and fans without having to follow them back (Twitter model...though lists and streams within Hootsuite make this very doable for me and it is like reading 6 newspapers from across the world every morning -- I don't mean streams here, I mean accounts...yeah I have that many). Sigh.
This would be an appropriate time to beg the Hootsuite development team: Add Google+ to my dashboard tomorrow please - we're all far too busy to manage one more tab, one more window, one more stream.
YET, here we are playing in all these networks and spending a lot of time doing so. It's astonishing to me how much time we spend sharing and consuming in these walled online gardens. Sure, there's value for us or we wouldn't be doing it but my point is that there's more value for brands and marketers and we don't get a financial high five back for our time: our valuable contribution of content time. And in Google+'s case, our valuable human curation time. (see Steve Rosenbaum's book: Curation Nation).
The personalization and recommendation aspsect of Google+ clearly isn't new (Yelp, StumbleUpon, Digg, Facebook likes, retweets, #FF's, the list goes on), but coming from Google, the massive Silicon Valley giant that knows how to exude its extraordinary power in the U.S. and beyond, we are all getting sucked into building yet ONE MORE SOCIAL NETWORK.
I saw someone post a comment suggesting that they might replace their Tumblr blog with Google+. Really? So, who owns that content? ...Your content? If you don't have the domain, aren't you placing your valuable contributions and ideas (visual, audio and other) into Google's hands?
I still think there's huge value in a site that you create from scratch - your own design, look-and-feel, personality, font, photos -- all of it. It comes from you and you alone and there, the world can see a more holistic view of what you're about and what makes you tick. It doesn't mean that you can't and shouldn't push some of that content out to Google+, Digg, Facebook or Twitter, or wherever your fans, customers and readers spend their time, but it should mean that you think about what content is relevant for what platform and be discerning about what you share where.
And now, because I make my living inside the technology industry, I have no choice but to lose time inside the bowels of Google+ observing the every growing circle of people who sign up every day, ensuring that I'm part of a new ecosystem that I can't afford not to be part of even if I really don't want or need another network to manage.
Why dive in if you resist it so you ask? It's like not going to that god awful high school party that the tacky cheerleader hosted at her house. More than anything you hated going, but not to go meant that you were left out of the conversation and being left out of the conversation is death in social media. I was one of the rare ones who was found at the football parties, the artist parties, the late night on the rock parties and the druggie parties and there was very little overlap between the four. But man, did I have perspective because of it.
People had their communities just like they do online today and even though there is always some overlap, you pick a tribe along the way and there you stay. Choosing more than one tribe makes you a great observer of behavior, a great marketer and a great curator but it also means you may not be quite as immersed as those who only choose one and have no interest getting to know or understand another.
In spending hours on Google+ observing behavior of a few of my tribes, one of the things I have noticed is an obvious one: the overlap in "friends and contacts" between people I've known for over ten years is larger and our social graph tends to be more alike despite the fact that our tastes and jobs are very different and have even changed along the way.
The other thing that I noticed is just how fragmented my networks are, something you can see within Facebook, but it's not as visually obvious as it is inside Google+. And, despite how many people I know around the world, Google+ even in its early days is a reminder how many people I don't know, which left me thinking about something I refer to a lot lately: "we don't know what we don't know."
It could be interesting to try a new exercise: join a new tribe, one which has an entirely new set of contacts from any of your former tribes just to see what it feels, looks and tastes like. If you're an artist, choose science contacts, if you're an academic, choose business management ones...(only). Try to play in and engage with that tribe for awhile to see what kind of data you get, the unique distinctions you pick up along the way and what your own contributions and perspectives mean within the textures of a whole new world, a whole new tribe. I digress, but it's something to think about...
I'm putting on my anthropology and sociologist hat on, the results of which would be nothing short of eye candy for someone like me who has lived in 11 countries and thrives on learning new shit from diverse cultures.
While all of this is interesting, I see the value of the brand spanking new Google+, like the UI and its potential, here's my point:
- Do you ever wonder whether you'll wake up one day after spending thousands of hours building and rebuilding yet a new social network and commenting to endless threads of fodder, that it will all seem rather pointless even though it was highly addictive and "felt" important at the time? (note that most successful CEOs I've talked to always emphasize the difference between important and urgent when making decisions of how to spend their time)
- Do you ever wonder that despite social networks' usefulness in connecting us with others from around the world (trust me, I GET this value as someone who has friends on every continent), that the amount of time and energy you spent trying to keep up with it all (never mind managing your Klout, PeerIndex and influence scores on a daily basis - am thinking high school scrambling to be more popular than the next guy behavior), meant 100 less hours with your kids in a given month or not having that coffee, dinner, or hike with an friend?
- And, knowing, understanding and relishing in the fact that these tools give people who wouldn't normally have a voice a megaphone (many stories that will make you cry), in ten years, will you wonder how much you could have created or built with the time you were spending commenting to threads and reacting to Twitter feeds just so you could continue to be part of a whole lotta fragmented conversations? (Refer to my blog post on Seth Godin's Linchpins where he talks about "creation mode" & how creation can't happen from "reaction mode" which is what we're in when we're glued to Twitter, Facebook & now Google+ streams).
I love what we have been able to do for others (individuals and nations) because of open social networks -- have met some amazing people through Twitter and my blog -- but I only ask that in the midst of more and more being thrown our way to "manage," to not lose sight of the magic in a human connection and to make sure we don't get lost touching hundreds of people through our now Google+ circles when someone close to us wants a physical hug.
Perhaps that's a bit too deep for the end of a Google+ post, but I don't think so. Hopefully you get my point.
Perspective and balance people. Perspective and balance.
July 7, 2011 in America The Free, Europe, On People & Life, On Spirituality, On Technology, On the Future, Reflections, Social Media, TravelingGeeks, WBTW, Web 2.0 | Permalink | Comments (0) | TrackBack
July 01, 2011
Luxembourg: 2011 European ICT Awards Winners
Below is a list of winners from the European ICT Awards which took place on June 28th in Luxembourg. The awards took place during the ICT Spring trade show which gathered worldwide ICT innovative firms, 87 revolutionary startups and 2,300 attendees in Luxembourg.
European ICT Media of the Year : French Web
Also nominated: Data News and Computerwoche
European Startup of the Year : Bime / We Are Cloud. Also nominated: Kwaga and Yappoint S.A.
European ICT Innovation of the Year : iNUI Studio SA. Also nominated: Goomeo and Yappoint S.A.
European CIO of the Year : Mr David Wilde CIO City of Westminster. Also nominated: Mr Manuel Fischer CIO Cetrel SA (Luxembourg) and Mr Peter Ligezinski Chief Information Officer Allianz Investmentbank AG (Austria)
Plug & Play Tech Center selection: 3 firms were selected by Plug&Play Tech Center to enjoy their incubator services during 3 months in California. Prestashop, Badgeville and iNUI Studio SA
June 30, 2011
Xerox's Ursula Burns and Forrester's George Colony on Innovation & Leadership
For those who are unfamiliar with the name Ursula Burns, she's a woman with a fascinating story. She started as a mechanical engineering intern in 1980 with Xerox Corporation and nearly 30 years later after leading several business teams, and acting as senior VP and President, is now Xerox's Chairman and CEO.
Sure, she is the first African-American woman CEO to head a Fortune 500 company and also the first woman to succeed another woman as head of a Fortune 500 company (another remarkable story), but "who" she is and her very direct personality, candor and warmth as a CEO is what makes her so special, not this historical fact alone.
In many ways, she is not the "traditional CEO stereotype" or personality if there is such a thing. What comes through in watching her on-stage, from afar, from her profiles in the media and from meeting her in person, is her authenticity, her passion, her human way of approaching complex problems and her acute insights into what to do when things go south.
In a fireside chat with Forrester's CEO George Colony at the Churchill Club in Palo Alto this week, she was spot on when she spoke of leadership and what it takes to be successful. "When you screw up, fix problems and fix them fast," she said. "You have to be fearless, make decisions and understand the difference between urgent and important." And, oh yeah, she adds, "you have to be nice."
When George responded with, "what about Ellison and Jobs?" two renowned leaders in the world of technology who are not known as "playing by the nice" rules (the very two examples I was thinking when she made the statement), she said "I don't care." Go Ursula! Among other examples, she brought up her attitude about honor and respect and how her kids would only address George as Mr. Colony not George.
Ursula says that she spends about 50% of her time making sure people are "tuned" correctly. A consistent message from the best leaders is hiring well and inspiring those hires to execute strategically and consistently. Having a motivated and aligned team around you is key.
That brings us to innovation, where you can't avoid but bringing up Apple. Says George of Jobs, "Jobs is once every 100 years. He's an Edison. It's not just about the fact that Apple knows how to innovate, but more importantly, how to streamline and simplify - taking the obvious and making it simple."
George spoke of Forrester's innovation network. In the value chain, there are different roles...you could look at Forrester as a broker, Apple as a transformer. Both are instrumental and key in the process. If the transformer happens to be outside the organization, then so be it and P&G has demonstrated that through in their own products and design efforts. The Innovation Network says we must 'expand the network.'
Ursula agrees with the outsourcing model and that to try and be and do everything internally is very limiting. She says, "there's more value on going outside the network for things you don't do really well. The value chain of research has fundamentally changed. Partner or parish is the reality in the research world today."
Access is what it's about and you can get better ideas and people by partnering. She has a lot of respect for failing she noted, but added that she meant for her research team, not her engineers.
George shared his thoughts on cloud computing: "If you think it's all about the cloud, you're wrong citing the App-Internet is where things are heading. He has teams dedicated to this area, where they're looking at the future of how powerful devices will work more seamlessly with powerful apps and what this will mean for productivity and innovation across multiple industries.
On future predictions, Ursula adds, "the big transformation in the future is not access. We have access to whatever we want and a lot of it." Her fear is that we have so much access yet may not necessarily understand or know what we're looking for. The real miracle will be in how we interface with all that data, a problem many of Silicon Valley's developers are trying to solve in some way or another.
I see an emphasis on interface & manipulation of data again and again with the kinds of things that start-ups who pitch me on a regular basis are working on. Sadly, I also see a lot of start-ups working on services that focus more on access and data rather than solving the curation problem. (see Steven Rosenbaum's new book Curation Nation).
Below is a four part video that covers George and Ursula's Churchill fireside chat, one which felt remarkably like an informal living room discussion. The authenticity and insights to probe deeper into real world problems, not just business ones, also came out as they discussed education and the energy crisis.