July 09, 2012
Is Social Media Turning You Into a Low Self Esteem Anxiety-Rich Freak?
Roughly half of the survey’s nearly 300 participants, reported that their use of social networks such as Twitter, Facebook and others reduces the quality of their lives.
Confidence is affected, they say, self esteem is lower they say and two-thirds claim they find it difficult to relax or sleep after spending time on social networks.
This isn't rocket science. Ask anyone you know who spends a lot of time in front of a screen, glued to online games, social networks, management platforms like Hootsuite or sites where they're engaging in any way.
Roughly a quarter cited work or relationship difficulties due to online confrontations and more than half of the participants say they feel “worried or uncomfortable” at times they are unable to access their Facebook or email accounts. I have seen anxiety arise around me when people can't access their worlds online, including something as small as a Foursquare check-in.
Spend more time in an always on digital world and of course you're anxiety will increase. This isn't rocket science. But people are so hooked into the notion that it connects us 'more' that they don't look for the obvious negative side effects.
Sure, I can meet new people across the globe if I am constantly glued to my Hootsuite stream, and given that I run a travel blog, there's a lot of pluses to that, but bottom line, it takes us away from real human connections - there's only so many hours in a day.
It doesn't help that tools like Klout, Kred, PeerIndex and others assign us grades on a daily basis that encourage high school "who's the popular kid of the day" behavior. Offline for a day or a week and your Klout score goes down.
The tools are so one dimensional and dare I say "unheathily addictive" that it keeps you drawn into a social media online game you can never win, particularly if you want to have healthy relationships offline. Nicholas Carr's book The Shallows: What the Internet is Doing to our Brains doesn't lie. Not a new book, but the behavior shift is real whether or not you agree with everything in the book. Also see my post from last year on multiple digital personas.
I find it ironic that a post entitled: How Social Media Makes Romantic Relationship Thrive is immediately above a post entitled: Social Media Fuels Low Self Esteem & Anxiety on Mashable, where I originally learned about the study. Here's a link to a video reporting some of the results.
People I talk to seem to be fighting to get quality time with their other halves and the main culprit in the way? Mobile Devices and their PCs. Enuf said.
July 9, 2012 in America The Free, Europe, On Geo-Location, On Mobile & Wireless, On Technology, On the Future, Reflections, Social Media, TravelingGeeks, United Kingdom, WBTW, Web 2.0 | Permalink | Comments (0) | TrackBack
September 17, 2011
What Does Facebook's New Subscribe Feature Really Mean?
Pages can be maintained by multiple people on your team, offer insights to understand who your fans are, and let you target posts by language and location (ex: Tell only fans in New York about your show there next week). You can also promote Pages with Facebook Ads and Sponsored Stories.
July 07, 2011
Meet Google+: Curate or Die!
Google+ has been "out" in limited beta for close to two weeks now -- give or take -- and I finally found a window to explore. I waited of course for the same reason I waited on Facebook when it was new...an early version of anything means I'll lose a days (weeks) of my time. Testing early products is a time sync yet if you're in the technology industry, you waste a lot of time in front of big and small monitors alike, hour after hour after hour. We've all been there.
Because it's Google, you can't really ignore it. Unlike the zillion other social media and so called "productivity" apps I get pitched on a regular basis, Google is the giant Big Brother we all hate and love and bottom line, if you don't know what they're up to at an intimate level, it's hard to walk tall in Silicon Valley.
And so I dove in like a lion who hasn't eaten in two days, the same way I dive into all apps...it's one of the reasons product management and UI gurus love me if I actually commit to the time, which is becoming harder and harder to get me to do.
After four hours, I had the same reaction after spending time on any new "tech tool or service" that takes me away from time in the physical world. Do I really need another social network that glues me to a monitor and in this case, weds me even more to Google's world than I already am?
Of course I get why Google is doing this and would do the same thing if I were them. Facebook is the closed wall garden giant that has millions of us couped up inside their massive restricted "room" and there are so many things they do wrong, why not take a stab at it if you had the budget the size of Google?
On the surface, you might think this is Facebook with a Google UI, but without the apps and bells & whistles since its still so new. But Google has other plans and those who have worked with them on partnership deals know that they cross their t's, dot their i's and have nothing but a leadership position in mind.
What intrigues (and also exhausts) me more than anything about people's behavior whenever a new "platform" comes to town, is how consumed early adopters are, myself included.
By consumed, I don't just mean getting an account and inviting friends into your new "system" (like we all need another "system of people" to manage), but the hundreds of comment threads speculating whether Google+ is going to be the platform which will kill Facebook for good. (all 700 million Facebook users that is).
How many comments posing questions have you seen which ask: how much time have you spent on Facebook and Twitter since you started using Google+? Of course, the early adopters are spending all their time on Google+ because it's still a novelty and part of it, dare I say, is the curiosity to see who's on it early, what they're saying and doing and to score some points or badges we don't even know about yet. "Oh yeah baby, I'm an early Google+ user and that makes me a cool cat." Remember that Buzz Lightyear was glamorous and hip compared to Woody when he first arrived on the scene but it was Woody who Andy had the hardest time giving up at the tail end of Toy Story 2.
Yet, we all flock to the new glamorous platform (aka toy) in hopes that they'll do a better job than Facebook and then we'll spend massive amounts of times (weeks not days) rebuilding our network on ONE more place on the web. And of course Google unlike Facebook won't be a walled garden or use our private data for any other purpose than for the value and usefulness of their customers.
Google+ is more than just another new social network and you can guarantee Google is thinking far beyond what we see today, yet we're all spending a helluva lot of time in it. BTW, I think it's shocking that Google Apps don't currently work with Google+, something you think they'd sync up before their launch, beta or not.
What is cool is the ability to select and toss people in circles. It's also fun and addictive, far too addictive in fact to be healthy. The UI is sweet, however it is still too cumbersome to add people to categories, especially when you want to add someone to more than one, which I do often.
Note that while my geekier friends tell me tagging is enuf, I want my damn categories - it's the way my brain thinks and works, so having a "circle" that is geographical as well as topical is important to me.
The + seems to be the key thing here, but in order to use it, guess what? Your profile needs to be public. The "wear your life on your sleeves and in every corner of the Internet" folks always say to me, "give it up Renee, privacy is dead" yet perhaps some of us still want just a little corner of privacy we call our own after hours of being public public public everywhere, all the time. People forget how valuable our check-in and content contributions are to Google, Foursquare and big brands.
Having a public profile of course makes our posts more useful to everyone else in your network, but that info is more useful to Google and all the vendors and brands who want to sell something to you. Don't get me wrong; I'm a huge fan of human curation as an integral and wedded partner to search in order to improve the experience we have today, but at what point do you sit back and ask how valuable your time is? When will companies start giving something back? And, I don't mean making me mayor of Hooters and giving me a free coffee every tenth check in.
Google says of +'s value and having that public profile: "this helps people see who recommended that tasty recipe or great campsite. When you create a profile, it's visible to anyone and connections with your email address can easily find it." They do note that your +1’s are stored in a new tab on your Google profile which you can show to the world, or keep it private and just use it to personally manage the ever-expanding record of things you love around the web. Here's a link to their video which takes you through the why +1 and how to start using it.
I'll admit that the latter is very useful as a curation tool and the UI is definitely more consumer-friendly than predecessors and others in its league who have been trying to make some headway for years.
While we're on the topic of UI, creating a comment from the upper right is annoying. Perhaps its just that I'm so used to being able to do it from a box in front of me but it "feels" like an extra step. Also when I post a comment in Facebook I simply hit return and it posts automatically whereas in the Google+ window, I have to physically hit that green post comment button.
I'm also not a particular fan of the UI for uploading photos. People take their photos personally, whether they're amateurs or a prosumer shooter like me. There should be a way to organize your photo albums the way you want with a customized display you want your readers/friends to see. And btw, like Facebook, does Google own your photos & everything else you post in its growing social garden? Just curious. You should be too.
The photo feature I do like is the photo display from others in your network - see below: (though what would be much more valuable is to choose what photos you'd like to see and not see from your network - quality vs quantity please. I'd much rather see more of Thomas Hawk and less of a friend who shoots underexposed shots from their iPhone for example).
Other schtuff: there's a cool incoming feature which allows you to see posts from people who are following you, making it a compelling way to interact with friends and fans without having to follow them back (Twitter model...though lists and streams within Hootsuite make this very doable for me and it is like reading 6 newspapers from across the world every morning -- I don't mean streams here, I mean accounts...yeah I have that many). Sigh.
This would be an appropriate time to beg the Hootsuite development team: Add Google+ to my dashboard tomorrow please - we're all far too busy to manage one more tab, one more window, one more stream.
YET, here we are playing in all these networks and spending a lot of time doing so. It's astonishing to me how much time we spend sharing and consuming in these walled online gardens. Sure, there's value for us or we wouldn't be doing it but my point is that there's more value for brands and marketers and we don't get a financial high five back for our time: our valuable contribution of content time. And in Google+'s case, our valuable human curation time. (see Steve Rosenbaum's book: Curation Nation).
The personalization and recommendation aspsect of Google+ clearly isn't new (Yelp, StumbleUpon, Digg, Facebook likes, retweets, #FF's, the list goes on), but coming from Google, the massive Silicon Valley giant that knows how to exude its extraordinary power in the U.S. and beyond, we are all getting sucked into building yet ONE MORE SOCIAL NETWORK.
I saw someone post a comment suggesting that they might replace their Tumblr blog with Google+. Really? So, who owns that content? ...Your content? If you don't have the domain, aren't you placing your valuable contributions and ideas (visual, audio and other) into Google's hands?
I still think there's huge value in a site that you create from scratch - your own design, look-and-feel, personality, font, photos -- all of it. It comes from you and you alone and there, the world can see a more holistic view of what you're about and what makes you tick. It doesn't mean that you can't and shouldn't push some of that content out to Google+, Digg, Facebook or Twitter, or wherever your fans, customers and readers spend their time, but it should mean that you think about what content is relevant for what platform and be discerning about what you share where.
And now, because I make my living inside the technology industry, I have no choice but to lose time inside the bowels of Google+ observing the every growing circle of people who sign up every day, ensuring that I'm part of a new ecosystem that I can't afford not to be part of even if I really don't want or need another network to manage.
Why dive in if you resist it so you ask? It's like not going to that god awful high school party that the tacky cheerleader hosted at her house. More than anything you hated going, but not to go meant that you were left out of the conversation and being left out of the conversation is death in social media. I was one of the rare ones who was found at the football parties, the artist parties, the late night on the rock parties and the druggie parties and there was very little overlap between the four. But man, did I have perspective because of it.
People had their communities just like they do online today and even though there is always some overlap, you pick a tribe along the way and there you stay. Choosing more than one tribe makes you a great observer of behavior, a great marketer and a great curator but it also means you may not be quite as immersed as those who only choose one and have no interest getting to know or understand another.
In spending hours on Google+ observing behavior of a few of my tribes, one of the things I have noticed is an obvious one: the overlap in "friends and contacts" between people I've known for over ten years is larger and our social graph tends to be more alike despite the fact that our tastes and jobs are very different and have even changed along the way.
The other thing that I noticed is just how fragmented my networks are, something you can see within Facebook, but it's not as visually obvious as it is inside Google+. And, despite how many people I know around the world, Google+ even in its early days is a reminder how many people I don't know, which left me thinking about something I refer to a lot lately: "we don't know what we don't know."
It could be interesting to try a new exercise: join a new tribe, one which has an entirely new set of contacts from any of your former tribes just to see what it feels, looks and tastes like. If you're an artist, choose science contacts, if you're an academic, choose business management ones...(only). Try to play in and engage with that tribe for awhile to see what kind of data you get, the unique distinctions you pick up along the way and what your own contributions and perspectives mean within the textures of a whole new world, a whole new tribe. I digress, but it's something to think about...
I'm putting on my anthropology and sociologist hat on, the results of which would be nothing short of eye candy for someone like me who has lived in 11 countries and thrives on learning new shit from diverse cultures.
While all of this is interesting, I see the value of the brand spanking new Google+, like the UI and its potential, here's my point:
- Do you ever wonder whether you'll wake up one day after spending thousands of hours building and rebuilding yet a new social network and commenting to endless threads of fodder, that it will all seem rather pointless even though it was highly addictive and "felt" important at the time? (note that most successful CEOs I've talked to always emphasize the difference between important and urgent when making decisions of how to spend their time)
- Do you ever wonder that despite social networks' usefulness in connecting us with others from around the world (trust me, I GET this value as someone who has friends on every continent), that the amount of time and energy you spent trying to keep up with it all (never mind managing your Klout, PeerIndex and influence scores on a daily basis - am thinking high school scrambling to be more popular than the next guy behavior), meant 100 less hours with your kids in a given month or not having that coffee, dinner, or hike with an friend?
- And, knowing, understanding and relishing in the fact that these tools give people who wouldn't normally have a voice a megaphone (many stories that will make you cry), in ten years, will you wonder how much you could have created or built with the time you were spending commenting to threads and reacting to Twitter feeds just so you could continue to be part of a whole lotta fragmented conversations? (Refer to my blog post on Seth Godin's Linchpins where he talks about "creation mode" & how creation can't happen from "reaction mode" which is what we're in when we're glued to Twitter, Facebook & now Google+ streams).
I love what we have been able to do for others (individuals and nations) because of open social networks -- have met some amazing people through Twitter and my blog -- but I only ask that in the midst of more and more being thrown our way to "manage," to not lose sight of the magic in a human connection and to make sure we don't get lost touching hundreds of people through our now Google+ circles when someone close to us wants a physical hug.
Perhaps that's a bit too deep for the end of a Google+ post, but I don't think so. Hopefully you get my point.
Perspective and balance people. Perspective and balance.
July 7, 2011 in America The Free, Europe, On People & Life, On Spirituality, On Technology, On the Future, Reflections, Social Media, TravelingGeeks, WBTW, Web 2.0 | Permalink | Comments (0) | TrackBack
July 01, 2011
Luxembourg: 2011 European ICT Awards Winners
Below is a list of winners from the European ICT Awards which took place on June 28th in Luxembourg. The awards took place during the ICT Spring trade show which gathered worldwide ICT innovative firms, 87 revolutionary startups and 2,300 attendees in Luxembourg.
European ICT Media of the Year : French Web
Also nominated: Data News and Computerwoche
European Startup of the Year : Bime / We Are Cloud. Also nominated: Kwaga and Yappoint S.A.
European ICT Innovation of the Year : iNUI Studio SA. Also nominated: Goomeo and Yappoint S.A.
European CIO of the Year : Mr David Wilde CIO City of Westminster. Also nominated: Mr Manuel Fischer CIO Cetrel SA (Luxembourg) and Mr Peter Ligezinski Chief Information Officer Allianz Investmentbank AG (Austria)
Plug & Play Tech Center selection: 3 firms were selected by Plug&Play Tech Center to enjoy their incubator services during 3 months in California. Prestashop, Badgeville and iNUI Studio SA
June 30, 2011
Xerox's Ursula Burns and Forrester's George Colony on Innovation & Leadership
For those who are unfamiliar with the name Ursula Burns, she's a woman with a fascinating story. She started as a mechanical engineering intern in 1980 with Xerox Corporation and nearly 30 years later after leading several business teams, and acting as senior VP and President, is now Xerox's Chairman and CEO.
Sure, she is the first African-American woman CEO to head a Fortune 500 company and also the first woman to succeed another woman as head of a Fortune 500 company (another remarkable story), but "who" she is and her very direct personality, candor and warmth as a CEO is what makes her so special, not this historical fact alone.
In many ways, she is not the "traditional CEO stereotype" or personality if there is such a thing. What comes through in watching her on-stage, from afar, from her profiles in the media and from meeting her in person, is her authenticity, her passion, her human way of approaching complex problems and her acute insights into what to do when things go south.
In a fireside chat with Forrester's CEO George Colony at the Churchill Club in Palo Alto this week, she was spot on when she spoke of leadership and what it takes to be successful. "When you screw up, fix problems and fix them fast," she said. "You have to be fearless, make decisions and understand the difference between urgent and important." And, oh yeah, she adds, "you have to be nice."
When George responded with, "what about Ellison and Jobs?" two renowned leaders in the world of technology who are not known as "playing by the nice" rules (the very two examples I was thinking when she made the statement), she said "I don't care." Go Ursula! Among other examples, she brought up her attitude about honor and respect and how her kids would only address George as Mr. Colony not George.
Ursula says that she spends about 50% of her time making sure people are "tuned" correctly. A consistent message from the best leaders is hiring well and inspiring those hires to execute strategically and consistently. Having a motivated and aligned team around you is key.
That brings us to innovation, where you can't avoid but bringing up Apple. Says George of Jobs, "Jobs is once every 100 years. He's an Edison. It's not just about the fact that Apple knows how to innovate, but more importantly, how to streamline and simplify - taking the obvious and making it simple."
George spoke of Forrester's innovation network. In the value chain, there are different roles...you could look at Forrester as a broker, Apple as a transformer. Both are instrumental and key in the process. If the transformer happens to be outside the organization, then so be it and P&G has demonstrated that through in their own products and design efforts. The Innovation Network says we must 'expand the network.'
Ursula agrees with the outsourcing model and that to try and be and do everything internally is very limiting. She says, "there's more value on going outside the network for things you don't do really well. The value chain of research has fundamentally changed. Partner or parish is the reality in the research world today."
Access is what it's about and you can get better ideas and people by partnering. She has a lot of respect for failing she noted, but added that she meant for her research team, not her engineers.
George shared his thoughts on cloud computing: "If you think it's all about the cloud, you're wrong citing the App-Internet is where things are heading. He has teams dedicated to this area, where they're looking at the future of how powerful devices will work more seamlessly with powerful apps and what this will mean for productivity and innovation across multiple industries.
On future predictions, Ursula adds, "the big transformation in the future is not access. We have access to whatever we want and a lot of it." Her fear is that we have so much access yet may not necessarily understand or know what we're looking for. The real miracle will be in how we interface with all that data, a problem many of Silicon Valley's developers are trying to solve in some way or another.
I see an emphasis on interface & manipulation of data again and again with the kinds of things that start-ups who pitch me on a regular basis are working on. Sadly, I also see a lot of start-ups working on services that focus more on access and data rather than solving the curation problem. (see Steven Rosenbaum's new book Curation Nation).
Below is a four part video that covers George and Ursula's Churchill fireside chat, one which felt remarkably like an informal living room discussion. The authenticity and insights to probe deeper into real world problems, not just business ones, also came out as they discussed education and the energy crisis.
June 28, 2011
Opera 11.50 Introduces Cool New Speed Dial Extensions
Opera has some news! Here's a great comparison Opera threw our way. DYK that almost 1.2 million stormtroopers, droids and janitors can fit into a fully operational Death Star and nearly 11 million people follow Lady Gaga on Twitter?
Below are the details for Version 11.50, which introduces a new and novel type of browser extension: Speed Dial extensions.
Instead of handy thumbnails and links to your top sites, you can embed your Speed Dial with extensions that keep you updated--instantly--on what is happening around the Web. Take weather updates, for example. Why click through to a website when you can get the current conditions live at a glance? Or, why not be the first to know the hot news of the day just by opening a new tab?
Here's a few examples for you to try out:
See how easy it is to create magic?
Another example is The Hype Machine, a popular music service that tracks emerging artists on blogs. They created a Speed Dial extension that features the most popular tracks of the moment, giving you an easy way to stay on top.
And, with StockTwits, you can share real-time information and ideas about stocks. Using their Speed Dial extension you'll get instant access to a passionate community to see which stocks are trending right now. You can try it here.
A few other new additions worth mentioning:
- Password synchronization: Now, Opera Link supports passwords, so you can synchronize your website passwords--securely--with other Opera browsers.
- Sleeker Design: Opera 11.50 sports a new design that's even more streamlined and lightweight than the previous version.
- Tighter Technology: They fixed thousands of bugs and tweaked their software graphics engine with faster CSS and SVG rendering. The result is faster speed and better reliability.
June 21, 2011
Craig Newmark: Make Your Mark Online by Contributing & Giving: #140Conf
Says Craig, "Press should be the immune system of democracy." By contrast to a solo video, here is a Webdoc created during his talk which incorporates photos, tweets and a simple survey, all of which only took a few minutes to create and a couple of button clicks to embed this here, as easy as embedding a YouTube video via HTML code. The same video could have been included in the webdoc as well for added richness and diversity.
Disclosure: I provide some consulting to the Webdoc team.
April 07, 2011
Submit Your Prediction for the Future of Health & Medicine to Win Scholarship to FutureMed, Singularity University’s Future of Medicine Program
FutureMed today launched a contest to attend its newly launched executive program dedicated to where exponential technologies, medicine, healthcare and biomedicine collide and are headed.
FutureMed is held at Singularity University on the NASA-Ames Research Park in Mountain View, CA May 10-15, 2011.
Imagine experiencing an interactive and highly personalized Renaissance-like week, full of some of the best intellectual and innovative brains in medicine and technology under one roof, in an intimate setting.
Through a series of faculty speakers, panels, hands on experiences, site visits, in-depth workshops, and late night discussions, participants will complete this intensive 5-day program with new relationships and insights into unmet needs and opportunities that will transform the world of healthcare, from wellness and prevention to diagnosis and therapy.
Designed for entrepreneurs, innovators, executives, and physicians (CME credit offered), the FutureMed program is bringing together some of the smartest and most talented leaders and visionaries in technology, science and healthcare to examine the intersection of convergent exponential technologies and their game-changing potential to transform all aspects of health and medicine over the next 20 years.
FutureMed covers diverse areas such as genomics, the digitization of health data, regenerative medicine, neuromedicine, brain computer interfaces, gene therapy, robotic interventions, artificial intelligence, nanotechnology, bioinformatics, synthetic biology and more.
The faculty includes some of the world’s most distinguished leaders in their respective fields, including Stanford, Berkeley & Harvard trained oncologists, stem cell researchers, preventative medicine pioneers, surgeons, entrepreneurs and scientists. Speakers include Peter Diamandis, Ray Kurzweil, Dean Ornish, Esther Dyson, Daniel Kraft, Thomas Goetz, David Ewing Duncan, Tim O’Reilly and a host of others.
Singularity University (SU) was co-founded by Ray Kurzweil, futurist, inventor and author of "The Singularity Is Near," and Dr. Peter Diamandis, chairman and founder of the X-PRIZE. SU's mission is to assemble, educate and inspire a cadre of leaders to facilitate the development of exponentially advancing technologies with the goal of addressing humanity's grand challenges. A Graduate Studies Program is held each summer and week long Executive Programs are also held quarterly. You can also check out and follow FutureMed on Twitter and Facebook.
December 08, 2010
Pearltrees Launches New TEAM Feature at LeWeb10
Pearltrees, a leading curation tool, launched a new team feature at LeWeb10 in Paris this week. More than a new feature, the "team" functionality makes Pearltrees the world's first real-time collaborative curation community.
With Pearltrees “Team” release, curating content becomes social and immediate and curation becomes a playful, social activity.
Amidst blogger, podcaster, media and entrepreneur activity and panel discussions today in LeWeb's towering halls (3 in total -- separated by a snow and sleet storm) at a place called Les Docks in the northern part of Paris, Pearltrees' CEO Patrice Lamothe and his team demoed Pearltrees Team to attendees, which they also showed on a touch screen.
The number of possible uses for Pearltrees Team is virtually infinite:
- Journalists can now team up to curate public interest topics such as the Wikileaks pages to share them with the world.
- Physicians might team up to curate information on a medical condition like autism for the benefit of their patients.
- Friends can now collaborate to plan a holiday by curating cool locations, hotels, restaurants, etc.
- Experts and interested parties can work together to organize an aggregation of existing content such as a library of videos.
Other platforms focus on friends or followers; Pearltrees is a social curation community where people connect with one another via shared interests. It is the first place where people from anywhere on the planet can spontaneously “team up” to explore and organize the largest library in the world.
Below, Patrice Lamothe demos to Gabe Rivera at a blogger luncheon at Alcazar.
- it is the first and only fully collaborative platform: people can team up and curate in real time;
- it is not limited to just a few services: it is possible to curate anything on the web;
- the unique visual interface escapes the limitations of lists and pages giving users the ability to see everything at once or drill down to a specific interest almost instantly;
- Pearltrees also gives users unlimited curation capacity;
- Pearltrees is completely free.
Pearltrees is currently in open beta, interested parties can sign up today by visiting www.pearltrees.com.
November 09, 2010
DataHug on Social CRM
DataHug's Connor Murphy (right) tells me about their service over drinks one night in Dublin last week.
DataHug, which just won an IntertradeIreland award earlier this month in Dublin, has developed technology that indexes corporate email systems and generates insight about the everyday connections between people.
While there are several email filters and indexers, none of them really take the pain out of dealing with information overflow and making sense of it in a meaningful way. Enter the growing need for Social CRM that works.
Currently in beta, DataHug analyzes emails coming in and out of a company to build a rich and dynamic picture of ‘who knows who’ and ‘how well they know them’. DataHug sells their service online to businesses that rely on relationships to succeed and are currently trialling the technology with a number of customers.