March 09, 2012
Yahoo's Filmmaking Panel on Storytelling - #SXSW #webstories
On March 12, 2012 at SXSW, Yahoo! will be holding a unique filmmaking panel on the future of storytelling media titled “Times Are a’Changing: Digital Storytelling Today.” Moderated by Erin McPherson, VP, Head of Originals/Video at Yahoo! Inc., the panel will feature Mike Rosenstein, Director of Digital at Red Hour Films, Larry Tanz, President at Vuguru LLC and Jordan Levin, CEO at Generate.
The greatest filmmakers of the 20th Century long maintained that there was nothing comparable to watching an epic story told on a screen that enveloped our frame of vision..but they didn’t have smartphones, tablets or PC's.
As our consumption habits have adopted the same frenetic pace of our lives, a new breed of storyteller has emerged to match those habits. They don’t exist only in Hollywood--or in Austin, they exist in every corner of every town. Their stories are framed on an iPhone screen, through the viewfinder of a DSLR or on tablets. Content creators and distributors now have a duty to combine a story that might be viewed on any manner of screens.
The topic will center around how to tackle the role of digital storytellers in this new digital age—from the everyday individual with a web cam, to the biggest stars in Hollywood, to the brands that are underwriting much of this new wave of content.
Photo credit: steppingstones site.
February 22, 2012
TEDxBerkeley 2012's Inspiring Innovation Merges Magic, BioData & Technology With Film, Oceans & Plants
Most people in my circles know what a TEDx event is but for those of you who don't, it is a local, self organized event that bring people together to share a TED-like experience, in the spirit of ideas worth spreading.
This video gives you an idea of what these non-profit events are like, which extend far beyond Berkeley. Cities around the world are organizing TEDx events, with a goal to teach, share, collaborate, educate, faciliate and grow. Ideas worth spreading means that some of these ideas can revolutionize (and have revolutionized) the world because of a new relationship or partnership that has evolved as a result of the wider distribution of these ideas and the courage and dedication of people behind making the 'magic' happen.
It's the second year I've been involved as co-curator of TEDxBerkeley, an event held at Berkeley's Zellerbach Hall every February. In attendance were well over 1,000 people from a broad range of disciplines and minds - from academic, music and science to medicine, technology and the arts.
15 ground-breaking thinkers, leaders and performers entertained and educated the audience through storytelling, performance and anecdotes from their life experiences.
Given that UC Berkeley is involved, so were some of the professors and students, including the opening act by DeCadence (pronounced dee-KAY-dence, with a capital ‘C’), a vocalist group that sports eye-catching blue and gold capes and creative dance moves at nearly every performance.
The musician in me couldn't help but call out music brilliance first and while we're on the topic of incredible voices, Charles Holt stole the stage with his storytelling and singing of "He Lives in You," my favorite Lion King number.
He had me at "go" is an understatement, largely because of his intuitive nature, the fact that he lives his life through that intuitive lense and his witty and incredibly honest stories of his mother and grandmother from the south, which will leave you crying and laughing at the same time.
From music to dance, Jodi Lomask then awed us through her dance troupe. Known for her work with an organization she founded called Capacitor 15 years ago, she works with world-renowned research scientists to create original dance works that draw attention to critical environmental issues.
I think about people I know who spend their life committed to understanding oceans and I think about the moment it was for me that I got one step closer: deep sea diving off the coast of Australia some 60 or so feet below the surface. In that world, that remarkable world, you truly understand the beauty of a world we need to cherish and preserve.
Her dancers showed us that beauty through a combination of violin, dance movements in and outside of rings in somewhat of a Cirque du Soleil style and environmental videos, all creating an outer world exerience for us to share.
One of my favorite moments of the performance is below...the intertwining of minds, hearts and bodies.
Also involved in conservation and the environment was Dr. Maria Fadiman who I had the pleasure of setting up with a new Twitter account (social media will get us all, the deep hidden voice says, lurking in the background), is a fascinating combination of geologist, comedian, nature lover and ethnobotanist, her work focuses on the relationship between people and plants.
From South Florida, her style was very informal for an academic crowd yet had people laughing as she pounced onto the stage with a machete in hand, telling one humorous story after another of her time in the jungle, the majority of her time spent in the rainforests of Latin America.
She has worked with Tibetan children in teaching them to record their own ethnobotanical traditions and is currently working on a global scale cross cultural study of people’s use of a cultural keystone species (the flora and fauna that are deemed important to the survival of a culture), and how these plants can act as larger ecosystem preservation incentives.
Digital fabrication is where you change the rules about how things are made, referencing 3D printers, showing us examples of various things which can be printed into a variety of materials, including rubber, plastic and metal.
It's amazing what can be printed on a 3D printer now...I ran into BitTorrent's Bram Cohen at SF Music Tech who showed me a very interesting 3D ring he was wearing on his finger. Additionally, imagine 3D buildings and even a 3D-printed human kidney.
We also heard about the rise of information, aka the wisdom of the crowds and the wisdom of the 'cloud.' Not only are we all becoming creators in our own way on our own personal platforms, but we're becoming curators as well.
Then, ARZU's Connie Duckworth, who took the stage in vibrant red, focused on international development sharing things learned from her work in Afghanistan. She says of the current state of international development:
- The international development industry is dysfunctional.
- Big money brings big unintended consequences.
- Hope can’t thrive in the world’s worse places.
She believes that we have an urgent call to change the structure of the international development industry, which holds in its hands the lives of billions of people at the bottom of the pyramid.
Their thinking is that somehow inherently flawed short term thinking will move into sustainable systems. Big money when not hosed in the right direction can create a lot of chaos. She asserts that its a key reason that so many people lose so much faith in their government.
She refers to another unintended consequence of big money going to the wrong places: Brain Tilt, which is when the most highly educated local people (engineers, professors, doctors), all end up working for expats in low level positions. Local smart people are working as drivers and clerks rather than working in higher level positions because they can get paid so much more in the other positions.
Connie defines the quest for peace as security. “We all see the world through our own lens of experience, so for me, success all starts with a job. This is how people start with a way to solve those basic level needs, such as the ability to eat and feed their family.” She encouraged the audience not to just sit back and want peace, but believe in it and take action.
Rather than focus on money, we wanted to focus on giving, in other words, the idea of unleashing the power of compassion capital. “Once you unleash compassion,” he says, it’s amazing what happens. “Stay focused on adding value and discovered untapped capital.”
When small acts of giftivism get connected and activated, it rekindles a gift economy. A gift culture, he says, is marked by four key shifts:
- Shift from Consumption to Contribution – Instead of asking “what can I get,” open with “What can I give?” He says if you open each door with a different question, about what can you give, it changes the entire dynamics.
- Shift from Transaction to Trust: Build synergy. He refers to Karma Kitchen, a restaurant in Berkeley, where you pay for the people ahead of you or behind you rather than for your own bill. 26,000 meals so far and people continue to pay it forward.
- Shift from Isolation to Community: it is not enough that we connect, but rather how we connect. When you serve other people together, you create a network of ‘gift ties.’
- Shift from Scarcity to Abundance: Cultivate inner transformation to arrive at enough. “There is enough for everyone’s need but not enough for everyone’s greed.”
Hear hear Nipun. From gift economies, we shifted to Gopi Kallayil from Google who talked about the power of social and a connected world, particularly during the 18 days of the Egyptian protests, showing us a video where Desmond Tutu is talking to the Dalai Lama on Google+, a clip which has now been watched 2 million times. This is a great example of how social media is driving innovation around the world.
We saw examples from Libya and Kenya to South Africa and Egypt, where during the protests, they were able to express how they really felt and more importantly, people were able to listen to those words on YouTube and other platforms. They sang, “the most important thing is our right and writing our history with our blood – if you were one of us, better not blabber and tell us to go away and leave our dream and stop saying the word “I”. In every street in my country, the sound of freedom is calling. In every street in my country, the sound of freedom is calling.” Powerful stuff.
From the vantage point of healthcare, intuition and communications, Dr. Neha Sangwan encourages everyone to be proud of yourself for "listening to yourself." Often, listening to ourself comes second to listening to opinions of others, whether they be friends and family or a doctor we're seeing for a particular issue.
She asks, "what if communication is the cure that we're missing? What is the way we talk to ourselves & whether we choose to lean into our discomfort & show up in the world? What is this is the prescription for health long before I need to write you a prescription?"
Her talk was highly emotional as she brought us a journey around the world to the Middle East, where she spoke to women, sharing with us insights she learned about their world, their pride and in turn, what we can learn from them in the western world.
A professor at Berkeley, Ken Goldberg who closed the talks, on nothing other than robots. Yes, robots...and what we can learn from them. As someone who worked in speech recognition for years and did a project for the Willow Garage guys (I love PR2 and even danced with one), I was eager to hear his insights.
Ken thinks robots can inspire us and that we have a lot to learn from them. Some of those insights from various projects over the years include: always question assumptions. It's amazing how quick we are to turn to other people's assumptions and make decisions based on them without digging deeper. Secondly, when in doubt, improvise.
I couldn't help but smile but when i realized that both of these recommendations btw are great ones for start-ups as well as for children. So is tihs one: When your path is blocked, pivot. In start-up culture, we learn to pivot a lot, something that Fortune 500 companies should pay more attention to...
Author and thought leader David Ewing Duncan focused on DATA and how do we make sense of it all?', something he thinks is an awesome achievement of humanity, for 'better or worse.'
Because of his background, he centered his talk around bio-data. He points out that today, we can get a micro-analysis of our blood work, which can tell us how just whether we have a high chance of cancer and chronic diseases, but how empathetic we are as human beings. He notes "more experiences, more tests leads to more data."
But, as so many of us know, we have so much data, that its often overwhelming, so much so we can't make sense of the data we have at our fingertips. This is David's point.
Whats needed, he asserts is a new mindset in every occupation. "Enough of all this data, what does this data actually mean?" he says. "We need a revolution in interpreting the tools and the data as well as a radical shift in resources. In other words, how do we go about testing 42,000 genetic traits?"
Clearly, we need a radical shift in resources. There's only 4% invested on translational medicine and he thinks there needs to be a reversal in resource allocation. He also pointed to trends in the future for all the students sitting in the hall: "we're going to need 500 million analysts in 6 years and we only have 100 million today." Clearly, these are the people who are going to be well versed at making sense of all that data and transforming it into something usable and most importantly, actionable by individuals.
Tapan Parikh, a Berkeley University professor brought us back into traditional technology and current trends. Tapan’s research interests include human-computer interaction (HCI), mobile computing, speech UIs and information systems for microfinance, smallholder agriculture and global health.
He showed us photographs and results of some of his work in rural areas. Of his latest projects, Tapan has been designing, developing and deploying information systems in the rural developing world – initially in India, and now also in Latin America and Africa.
Tapan and his students have started several technology companies serving rural communities and the development sector. It was inspirational to see what they have accomplished so far and to see what is possible with resources, tearing down silos, sharing among communities and better access.
What he hopes to represent is the notion of showing respect for where you come from. He says, "Pick a challenge that is important to you" (for him, it was setting up real-time video conferencing, knowledge sharing and instant messaging in India), "and stick to it." He adds, "Don't assume you know what people need for their development - let them speak up, don't act for them."
I was thrilled that Tiffany Shlain was able to join us this year as I've always been a fan of her work. She has been making films for 20 years, and some of them have hit Sundance, Tribeca, Rotterdam and others and her films have won over 36 film festival awards.
Tiffany says, "each time we were able to change the way we recorded film and show reality, we were able to change reality itself."
She showed us snippets from her most recent film: Connected: An Autoblogography About Love, Death & Technology, A Declaration of Interdependence.” Connected had its U.S. theatrical tour this past fall and is now available for people to host their own screenings.
The U.S. Department of State’s Bureau of Educational and Cultural Affairs and the University of Southern California’s School of Cinematic Arts (SCA) announced earlier this month the 29 films selected for the American Film Showcase, an international cultural diplomacy initiative that brings people together worldwide through film and Connected made the list.
The movie is enlightening and sad at the same time, taking us deep into what is happening around us in a connected world and how technology is shaping and reshaping us. Bravo!! I have a love/hate relationship with technology myself -- the timing of this film couldn't be more perfect.
"Do something radical and true," she says. "We as humans should declare our human interdependence." Film projects they're working on for others are centered on life's most emotional topics: engagement, power, money, wisdom, death, inspiration, the brain and others.
Now that we're back to Entertainment, the E in TED, the last two speakers this year were performers: magician Robert Strong and violinist Lindsey Stirling.
Robert Strong is known as 'The Comedy Magician' and in watching him, it's so clear that magic is his life passion. He has performed on every major television network, in more than 40 different countries, in all 50 states, and twice at the White House.
I never paid much attention to the word magic until I renamed my own consultancy with Magic in the name. Now, I see 'magic' everywhere and am a true believer that perception is reality and that we can create any outcome we want through our own belief systems.
Lindsey Stirling, who I first saw play at Idea Festival in Kentucky last fall, is often referred to as the Hip Hop Violinist. Her passion, energy, and presence is magnetic, so much so, that you can't help but want to get up on stage and dance as she jumps around, violin and all, around you. Here's some background on her work. Let's just say that I'm a huge fan.
Check out last year's (2011) TEDxBerkeley talks on video. And a few talks from last year to get you inspired were Chip Conley on remembering that we're human in business, Anat Baniel on flexibility and vitality, Lopas Brunjes on carbon reduction, Bryan Alvarez on living organisms in our body, and Shore Slocum on spiritual awakening and awareness and how this can transform your everyday life.
February 22, 2012 in America The Free, Arts & Creative Stuff, Conference Highlights, Entertainment/Media, Europe, Events, Magic Sauce Media, Music, On Education, On Health, On Innovation, On People & Life, On Poems, Literature & Stuff, On Robotics, On Technology, On the Future, San Francisco, Social Media, WBTW, Web 2.0 | Permalink | Comments (0) | TrackBack
Womzit's SXSW® GO: Mobile App to View/Build Schedules & Navigate the Show
The app allows you to sync your online schedule with your phone, so as things change, your schedule will too. It will also allow you to tap into the thousands of SXSocial Registered Attendees who are going, browse by category, view profiles and make connections from within the app.
SXSW GO is now available for iPhone, iPad, and Android. Blackberry and Windows Phone 7 versions are coming soon apparently.
February 12, 2012
Top Ten Social Media Blogs
The Social Media Examiner recently chose the top ten social media blogs they suggest following. Reprinted here.
#1: Social Mouths
Social Mouths, the brainchild of Francisco Rosales, provides deep and honest looks at social media marketing and trends that impact our industry.
ViralBlog provides a daily stream of social media trends and inspiration through case studies and other interesting articles.
#3: Jeff Bullas
Jeff Bullas takes a close look at how businesses can get found online through social media.
Hubze has built an audience by focusing on social media trends and tips on social media marketing tactics.
The site contains a nice variety of media, including articles and podcasts.
#5: The Sales Lion
The Sales Lion from Marcus Sheridan is a blog that seeks to build community around inbound marketing, blogging, business and life.
#6: Pushing Social
Pushing Social from Stanford Smith provides practical blogging tips and resources from a fresh perspective.
#7: Heidi Cohen
Heidi Cohen provides intelligent insights on social media tactics and trends, all while making the complex simple.
#8: MarketingTech Blog
MarketingTech blog provides a technology-focused approach to new media marketing.
#9: Likeable Media
Likeable Media keeps readers current on industry trends and new tools while also providing strategies and tactics for using Facebook and social media marketing.
SplashMedia provides interesting takes on strategy, tips and trends, while their SplashCasts offer some great success stories.
The site features great use of a video show as well as diverse postings with good in-depth content.
Republished from the Social Media Examiner who chose the lucky ten a coule of weeks ago. Congrats to the winners.
January 17, 2012
Statf.ly Simplifies Social Monitoring, Engagement, Reporting & Storage
Statf.ly, a social media management and analytics company just added new quick-switch multi-profile management and unlimited reporting. Targeted to brands and agencies managing brands, new features include team collaboration, unlimited report generation with data point annotation, real time search for both Twitter and Facebook and social data storage for up to one year.
Statf.ly enables users to store Twitter and Facebook history, keywords, and report annotations for up to one year, which is valuable for generating more compelling long term analysis, in depth quarterly reports and annual strategy reviews.
UBER Car Service: A Dream App When Flow & Timing Are Critical
For those of you who haven't heard of UBER, and because of the name, think it's some funky, hip device, think again. UBER is a car service that is as simple to use as calling a taxi. Many higher end car services require you to call them well in advance and they're often fairly pricey.
While UBER is definitely more expensive than a taxi (roughly about double in my experience), it's incredibly useful when you need a more formal sedan for business purposes, when it's late and taxis might take too long to get to you or you're in a location where taxis are tough to find.
I ran into the CEO Travis Kalanick recently on my flight to Paris for the LeWeb conference, the annual renowned Internet, social media & technology event held in Europe every December. The news was that while UBER had already been announced in San Francisco and other cities, Paris was to be unveiled that week as their first European location. And so, I had an opportunity to use their newly launched service in the world's most romantic city.
It was a simple free download onto my iPhone. Once you have the app, you can quickly request a car by telling Uber where you are. If you don't have an iPhone or Android app, you can text them your address. Cars typically arrive within 5-10 minutes. In Paris, it ranged from 6 minutes to 18 although most of the time, it was around the 8-10 minute mark and the accuracy of arrival times was spot-on nearly all the time.
As your driver is nearing your location, you can see exactly where he or she is on the map on your phone (the geo-visual element is part of the UBER app and you can see literally where the driver is down to the street corner, providing constant updates of the estimated arrival time). UBER also tells you the name of your driver and includes a photo so when you walk outside of your venue, you can recognize them more easily.
I also tried UBER to the airport and while taxis charge roughly E65-70, UBER costs around E120 for your black sedan, which of course has a bottled water waiting for you in the seat. For a taxi that may cost around E8-10, I found that UBER charged around E20 but bear in mind that the final cost which is automatically charged to your credit card, does include the tip.
They apparently raise prices for major holidays where demand is going to be high, and did so on both New Years and Halloween. According to the D post, 'when prices are about to surge, Uber sends a mass email out to its users, puts up a blog post detailing the pricing changes, and, barring technical issues, users should also get notifications through the app during times that surge pricing is in effect.'
Uber institutes a "surge pricing" system with the idea that they need to keep cars available for the customers who really want them, so as demand grows, prices would too. From UBER's blog about how surge pricing works:
"Without a surge pricing mechanism, there is no way to clear the market. Fixed or capped pricing, and you have the taxi problem on NYE -- no taxis available with people waiting hours to get a ride or left to stagger home through the streets on a long night out. By *raising* the price you *increase* the number of cars on the road and maximize the number of safe convenient rides. Nobody is required to take an Uber, but having a reliable option is what we're shooting for."
My experiences in Paris were nearly flawless but then again, bloggers and press were given credits so we didn't have to face $200 surge pricing rides and because the service was brand new, there was a lot of availability (60 cars on the ground at launch), which meant that I never had to stand in the Paris winter rain waiting for a half an hour for a car that may never come. We've all been in those situations before and they're not pretty.
So, while my experience was great (and btw, all the drivers were professional, courteous & shared useful information; one even brought me to a local place he knew for a crepe), the economics don't make sense for me to use it at home. That's the issue said a VC friend when I asked him what he thought of UBER. "The economics just don't work."
That said, UBER also gives you a sense of empowerment as well as freedom and control. If you're still at a dinner and don't want to disturb the flow of a conversation, you can simply push a button on your phone to see how far away your UBER car is...based on that information, you can either decide to push the button and order or wait for awhile.
For example, I just opened the app to see how many cars were available in San Francisco and was told that a driver was a mere 2 minutes away.
There's no interruption or need to tell your colleague, business contact or the restaurant manager to call you a cab. Most of the time, you haven't a clue when that cab is going to arrive, not to mention the fact that often you're on hold for far longer than you want, with horrible elevator music playing in the background.
I find that most of the time, particularly in foreign cities, the accuracy of when a taxi will arrive isn't great. UBER can be particularly useful in a business meeting where timing and flow is critical.
I can also see UBER being useful in cities like Los Angeles and Miami where there's more of a "late night" scene and you could share an UBER car with friends to go to your next destination. Other cities where UBER is currently operating is: San Francisco/Palo Alto, New York City, Seattle, Chicago, Boston, Washington DC and as noted, Paris, as of mid-December 2011.
Two other things to note: you can rate the driver immediately after the drive and provide real-time feedback if it didn't go well, which increases the likelihood of the service and quality of the drivers remaining high and improving over time.
Also, in my experience to-date, their customer service has been very responsive. I think if they can get their markets and target audience right and market to them effectively, UBER can be a dream app at just the right (or rather wrong) times.
Here's a link to a video that Bloomberg's Emily Change & Cory Johnson did where they share their own experiences using UBER in San Francisco.
January 08, 2012
Leonard Nimoy & Steve Wozniak Steal the Stage at DEMO Enterprise Disruption
I'm a long time fan of the DEMO Conferences and events and have been attending for well over a decade (since the start of their events really, but let's not date myself that much shall we?). This past week, they held an evening event called DEMO Enterprise Disruption at San Francisco's Temple Bay & Nightclub at was so well organized that it felt like a shorter version of their twice-a-year launch events. (in the states that is as they're now doing events around the world).
Not only was the event well organized with an agenda, but they had incredible food (soups, burgers, sauteeds and sushi), as well as a sake tasting station, wine, beer and cocktails. Fusion.io sponsored the event, who touts speed speed speed as their main value proposition.
They're a pioneer of a new storage memory platform that significantly improves the processing capabilities within a data center by moving process-critical, or active data closer to the CPU where it is processed. They announced breaking a billion IOPS barrier at the event (see full release here).
Also on the stage were student-run companies such as @teamitt who demoed their job app to motivate employees and @diffbot, who is combining news reading with natural language processing, machine learning and robotics.
Sococo, who develops and sells virtual environments for network-centric individuals to work and play (think: combining all forms of communication for employees to collaborate and more), originally launched at DEMO and returned to the stage to give the audience an update. Team Space is their flagship product.
Below, VentureBeat founder & DEMO producer Matt Marshall moderated a venture capital panel with Dr. Forest Baskett from NEA, Chris Schaepe of Lightspeed Venture Partners and Peter Wagner of Accel Partners.
The biggest highlight of the event however was the fact that they managed to get Star Trek hero Leonard Nimoy (aka Spock) and Steve Wozniak (now Chief Scientist for Fusion.io) on stage at the same time to have a "chat." Nimoy also gave the audience a mini-speech about some of the things he's learned over the years, including admitting to flunking Chemistry.
The more amusing part was Wozniak sharing with him the fact that you can easily download translation apps for your iPhone (among other devices) and the awareness for all of us how far away our "app" world was from his. It sounds like he may actually have a "life." :-) Below is a video short of his talk and here's a link to the follow on chat that Nimoy had with Wozniak.
November 28, 2011
Israel On Destination Branding: Giving a Place its Human DNA & Voice
Ido Aharoni of New York's Israel Consulate (aka @israelconsulate) spoke on the BrandsConf stage in late October about a project they did to "humanize" Israel.
They conducted something they refer to as the "House Party" study where they had survey participants create images of what they saw in the "house" of various countries around the world, including Israel.
For example, in the Brazil house, there were images of parties and dancing, in France, symbols which represented romance, Las Vegas, images which represented sin. In the Israel house, there were no images of women and children, but of guns and military.
People were not describing normal every day life in Israel, a clear indication that they had a global perception issue, one which could be rectified with clear communication and engagement to educate people on what Israel was as a "destination brand."
He asked us, if Tel Aviv were a person, would it be a male or female, skinny or fat, fun or serious? "It's important first to learn how your customers perceive you, what they see as your strengths, your weaknesses and your core values," says Aharoni.
Every place has a personality and a DNA and how you determine what it is versus what you want it to be is generated through multiple sources of research, not just one.
For them, they wanted to create a "celebration of core values" for Israel, such as hoping, connecting, family and creating. As a result of the survey and "House Party" study, thjey identified six core areas that were relevant all over the world within the realm of humanizing through broader niche conversations:
1. Hi-Tech and Science
2. Lifestyle and Leisure
3. People and Heritage (diversity). How many people know that there are so many cultures living in Israel -- from Somalia, Ethiopia, Ecuador, Colombia, and Egypt among countless others?
5. International Aid
6. Culture and Arts
He says that they believe in the future of micromarketing, i.e., narrative over argument, engagement over dictation....humanization through targeted exposure events.
Finishing his talk, he emphasized the importance of identifying how you're perceived as a destination brand so you understand where it fits globally vis a vis others. "It's competitive out there," he notes and place branding is not just one country versus another, but it's also perception of a place between counties, cities and regions."
And adds, micromarketing will be key to engaging with your influencers in a world of social media, emphasizing what your core beliefs are, which translate into your brand voice, in their case, a destination "brand" voice.
November 25, 2011
Branding: Unique Voices & Humanization of the Web
Brands are trying to figure it out and get their "head around" community. Yet, community managers don't necessarily communicate with corporate marketing or PR. Someone said on a panel at BrandsConf in New York City in late October that customer service doesn't belong in PR.
I thought, are you kidding? If PR doesn't care about the customer, then companies are hiring the wrong PR people. If PR doesn't live and breathe to make the customer happy because it's something that makes their hearts sing, then they're not in the right job. PR should be instrumental in shaping that "human voice" on the web.
How do brands arrive at their human voice on the web? Dan Neely (@dneely40) CEO at Networked Insights, IBM's Ed Abrahams (@ibm), Oglivy's SVP of Digital Influence Gemma Craven (@gemsie), Jeff Simmermon (@jeffTWC), Director of Digital Communication, Time Warner Cable and Rachel Tipograph (@racheltipograph), Director, Global Digital and Social Media at the Gap discussed highlights, lowlights and provided some of their own tips and lessons learned.
Says Jeff, "The data is just about how stories get told. There's a story that your customers are trying to tell you and when you listen, then you deserve to tell a story back. If effective, you can either be a hero or a loser."
Says Ed, "Your marketplace will tell you what your value is. Secondly, stay true to your beliefs and third, do not be defensive, but rather use that feedback as leverage."
Says Dan, "Make sure your goals are wrapped up in business metrics, not social media metrics. Be real and listen for what your customers want, integrating that into your plan."
Says Rachel, "Define your shared interest in your community and listen to what they want, then deliver that to them."
November 23, 2011
Startups Pitch & Strutt Their Stuff at MUSIC Techpitch 4.5 in London
Recently, The Next Web reported 8 startups had been selected for MUSIC techpitch 4.5 in London. After a series of 3-minute pitches and Q&A sessions, Webdoc, an easy and creative way to share rich-media all in one place, emerged as the winner.
It took place at EMI’s HQ in Kensington, startups had an opportunity to get the word out about their ideas to investors, one of which was an opportunity to participate in an investment meeting arranged by Par Equity, which is one of the largest investment networks in Scotland.
While 3 minutes isn't long (less than half the time of the on-stage DEMO pitches), it is in fact longer than 140 characters. Trust me, I'm a fan of in-depth pieces and features articles; I still have a hard time cranking out short blog posts, yet I'm also prolific on Twitter...tweeting is a great exercise even if you're not a Twittaholic because it forces you to say more with less and trains you to write better headlines.
Enuf said. 3 minutes is enough time for an elevator pitch and most companies don't have them nailed even when they know an investor is listening. Also check out Dave McClure’s 10 tips for the perfect investment pitch.
Other startups which got call outs included Dizzyjam, an online service for independent music artists to create and sell their own merchandise and Hitlantis who presented a unique way of visualizing and discovering new music.