December 16, 2012
Mobile Loco Brings the Best of Advertising, Geo-Location & Branding to the Mobile World
Held last week in San Francisco, the MobileLoco event merged the best of geo-location, advertising, branding and the mobile world.
Run by serial marketer Mark Evans, the event aspires to dive into the brand, advertiser and mobile convergence in the context of the Social, Local and Mobile (SoLoMo) marketplace.
The discussions revolved around what this convergence means for big brands, consumers, SMBs and the mobile and location industry.
On-stage, we heard from the likes of Andrew Mason of Groupon, Benchmark Capital's Bill Gurley, Banjo's Danien Patton and the Mobile Engineering Lead of Airbnb Andrew Vilcsak. Other voices included Bloomberg TV's Cory Johnson, Google's Don Dodge, Nextdoor's Nirav Tolia, Postmates Bastian Lehmann, Foursquare's Holger Luedorf, Micello's Ankit Agarwal and others.
Above: Andrew Mason, CEO of Groupon
Client inTooch partnered with MobileLoco so users could easily and seamlessly exchange contact and social network information on the fly. A free mobile app for iPhone and Android, attendees could network that much faster and more efficiently using the app rather than have to exchange business cards or manually add Twitter and Facebook 'handles.'
Above: Steve Brehaut, Renee Blodgett, Julien Salanon
Since geo-tagging is built in, the inTooch app tracks where connection requests are made and will link all connection requests to the location, in this case the Mobile-Loco event in San Francisco, CA. When users browse through their connections, they can see all the connections they made at Mobile-Loco.
There were other cool products there too. A group out of Japan from Daq was on-site showing off their creative iPhone and iPad IRUAL cases. I find that most cases are pretty bland, come in plain colors or are frankly too tacky. Then there are those specifically targeted to the 13-18 year old market, but what happens if you don't fall into any of those categories? I loved their designs specifically aimed at women - from soft and feminine to daring and electric.
Then, I had a demo of DigitalGlobe, who apparently did a deal with MapBox on the same day. Mapbox, which is a provider of open source solutions for designing and publishing maps via the cloud, chose DigitalGlobe as their commercial and earth imagery provider.
Users can now incorporate DigitalGlobe's high-resolution satellite imagery as their maps' base layer for added quality and rich detail. The result can be quite beautiful, especially compared to the bland offerings today.
Then I went back in time to my speech recognition and natural language processing days. I saw a nifty demo from a group who call themselves SpeakToIt. What they do? Develop talking personal assistants.
The SpeaktoIt Assistant is a virtual buddy for your smartphone that answers questions in natural language, performs tasks and notifies you of important events. The Assistant is meant to save you time and make communication with gadgets and web services easier and less stressful.
All photos by Renee Blodgett.
December 16, 2012 in America The Free, Client Announcements, Client Media Kudos, Conference Highlights, Events, Magic Sauce Media, On Geo-Location, On Mobile & Wireless, On Technology, Social Media, TravelingGeeks, WBTW, Web 2.0 | Permalink | Comments (0) | TrackBack
December 15, 2012
inTooch Teamed Up With MobileLoco: Users Can Exchange Data On The Fly
inTooch, a mobile application that supports both Android and iPhone, easily and seamlessly allows you to instantly exchange contact and social network information on the fly.
inTooch teamed up with San Francisco-based Mobile-Loco this past week, an event that explores the convergence of brands, advertising and mobile.
Attendees were encouraged to download the free mobile app, so they could quickly exchange all their contact information or a portion of it with new people they met at the event, including their social media network data.
Whenever you meet someone you want to stay in touch with, you simply call the person, the app detects that you have called them for the first time and prompts you automatically to exchange your contact information, giving you the option to exchange your Twitter, Facebook and LinkedIn details as well.
Since geo-tagging is built in, the inTooch app tracks where connection requests are made and will link all connection requests to the location, in this case the Mobile-Loco event in San Francisco, CA. When users browse through their connections, they can see all the connections they made at Mobile-Loco. After the event, inTooch will also send an email to each user who sent a connection request during Mobile-Loco with the list of all the contacts they met at the event, resulting in a more efficient way to follow up and turn contacts into relationships that matter.
A useful augmented reality feature, which is popular for personal encounters, is a report that informs you of all the things you have in common with that person (friends, places you visited, music, movies you like, social network info, check-ins, interests you share).
Unlike most apps, inTooch works regardless of whether the person you just met has it on his or her cell phone, making it the most natural, straight forward and easy way to share your personal or business details. inTooch is available for download at http://www.intooch.com and is free for users. Currently, inTooch works with both the Android and the iPhone, with support for other platforms and mobile devices coming later this year.
Photo above is of inTooch's CEO Julien Salanon on the MobileLoco stage.
Disclosure: I provide some consulting to inTooch.
December 15, 2012 in America The Free, Client Announcements, Client Media Kudos, Conference Highlights, Events, On Geo-Location, On Mobile & Wireless, On Technology, Social Media, TravelingGeeks, Web 2.0 | Permalink | Comments (0) | TrackBack
December 14, 2012
LeWeb's The Internet of Things: From Lightbulbs & Robots to Augmented Reality Apps & Air Quality
From a couple of hundred attendees in the first year, they had 5,000 attendees this past year alone for both their London and Paris events, London being a test, something that they plan to continue doing in the years ahead.
They attract big players like Orange, Microsoft and others and mid-tier players known in Europe and beyond, like Parrot, as well as tons of start-ups eager secure funding and entrepreneurs looking for the next big thing. It's also an incredible place to "schmooze" on the floor at the event itself as well as the umpteen after parties and events they hold in the evenings throughout the center of Paris.
I returned to San Francisco from an exhausting trip of meetings and pow-wows to hear that LeWeb was acquired by Reed MIDEM, one of the leading events organizers in the world. How that changes the format of LeWeb moving forward is yet to be seen, but more budget and marketing should 'in theory' lead to more "high-touch" events, better food and higher profile speakers. That said, it could also drive ticket prices up.
Acquisition aside, Loic and Geraldine LeMeur managed to pull off yet another fabulous event, from A-list speakers to entertainment and networking.
So, who showed up there and unveiled their latest?
Parrot's CEO Henri Seydoux, who I had an opportunity to meet several years ago when they hosted the TravelingGeeks trip I organized to Paris, was as charming as ever on the LeWeb stage in an interview with Loic LeMeur.
Within LeWeb's theme of the "Internet of Things," he made what could have been a 'faux pas' by saying that you can't reference women as things or you'll be in trouble for a long time. It didn't turn into a faux pas though at least from what I could tell, since everyone laughed -- including women. I happen to like their products and team. As an aside, rumor has it that his actress daughter played a role in the latest James Bond film. Ahh yes, the things you learn at LeWeb.
Chris Shipley ran the start-up event; the finalists were: Be-Bound, Qunb and Recommend.
Be-Bound gives you access to the Internet without wifi, aka stay connected to the web without the Web.
A stat for the taking: 3G/WIFI = 14% and 2G = 86%. These guys use the SMS layer. Their business model is using prepaid credits called B-Miles. For example, 3 Euros = 35 Be-Miles, 10E = 200 Be-Miles and so on. They'll also use advertising and couponing to drive revenue.
Their objective is to reach 3.2% of this business over the next 3 years. They said on stage, “our business is cash generating. We hope to achieve cash-even in three years.”
Qunb's platform is all about quantitative data. The idea is you can now visualize and broadcast your own data! How it works: their platform understands your data semantically so your data becomes compatible with other data so they can make sense of each other. They’re going after large corporations who are willing to understand their data and compare it so it makes sense in a meaningful way. Currently, their product is featured on the SAP marketplace.
The last finalist was Recommend, which is a platform that gives you recommendations from people you trust. There seems to be a lot of 'recommendation engines' out there, so I thought this one had the least potential from running a sustainable business in the long run vis a vis the others.
Their pitch is quality not quantity: recommendations from friends only in your network. (friends + friends of friends). They say they will succeed because it’s viral and sticky, sticky because it’s recommendations for every day things and apparently there's also notifications for extra 'value.'
Then, Team Blacksheep gave a demo - well sort of. A flying plane was let loose in the LeWeb audience. The TBS DISCOVERY frame is an upgrade for all Flamewheel F450 frames, using F450 arms and a custom TBS top and bottom plate including power distribution board. It's cool to watch and for geeks who are interested in this, apparently easy to build.
I thought that Netatmo's concept was interesting - they're offering a personal weather station for the iPod and iPad, where you can monitor weather and air quality. Says the team, "we spend 80 percent inside - our lifestyle is indoor and we have to think about indoor air quality as well as outdoor air quality." They have created a weather station to monitor inside and outdoor environments and then they send this data to the cloud.
The team showed real time data across a map of Paris where we could see weather patterns across different sections of the city. They take measurements of environment and are using crowdsourcing to bring this data to people in a way that is usable and "useful."
They think that real estate prices will rely on data like this and can impact prices and other things. The more co2 you have, the more dense your space is, which decreases the quality of your air.
Then, MG Siegler interviewed Instagram's Kevin Systrom, who's always at his polished best. I saw him a few months back in a similar "question exchange" with Sarah Lacy at one of her PandoDaily events in San Francisco.
Polished aside and interesting app or not, I still just can't get over or accept that their app could have been worth $730 million when the Facebook acquisition 'completed' back in September or ever could be. And, I'm a serious photography geek and still don't 'get it.'
Stephanie Hospital and team at Orange hosted a power girls networking bash one afternoon, which I ironically went to with Yossi Vardi, most definitely not a woman.
While it was indeed mostly women, a few male stragglers were there including French photographer Olivier Ezratty who is working on a photo exhibition of powerful women in the digital age. I'll share the latest as his work progresses. He also does a wonderful round-up of LeWeb every year, so check out his coverage here.
Speaking of Yossi, he gave a talk on things start-ups need to think about and tips of the trade. He says, "Pivoting is important because of the feedback you receive along the way, however doing more than 2 pivots is bad."
Additionally, he encouraged young entrepreneurs to network more often, always look for ways to provide value, and to try to find a funder from a mutual contact (someone you trust and someone the funder is likely to trust). He says of investors, "they need assurances and recommendations from people they trust." His main source of deal flow is through friends with credibility.
On exits, he says there's a big debate in Israel at the moment about whether early exits are good. Pros and cons, he notes. Having an early exit leaves a lot of value on the table but if you want a bigger exit, later...you obviously increase the risk because it will take more time.
I also ran into Stephanie Czerny who is one force behind the DLD Conference, held every year in Munich Germany. If you haven't been, you MUST - I keep meaning to return it was so good, if only January didn't present so many deadlines. I love these guys! Not only is the content and networking top notch, but their hearts are in the right place -- they're doing great things for the industry and world.
In the main room, we then moved into physical objects, you know, real tangible products you can feel. The team from Sphero gave a demo on stage of their robotic ball, which has mechanics and two way wireless communication.
They're using 6 axis IMu (essentially a navigation system) so they know where Sphero is going. Think of it as a robotics gaming system.
They said on stage, "We think there's a continuum where games live inside augmented reality and we're trying to mash and bridge the virtual and the real." He adds, "a system of this nature requires strong computational power and you have to build interfaces in virtual and physical world."Ubooly also wants to bridge this world, but for kids aged 4-9. CEO Carly Gloge was on the LeWeb stage showing a stuffed animal that comes to life when an iPhone is stuck inside it using voice recognition.
The "toy" suggests games to the kids in real time and gives feedback on their participation based on the phone’s accelerometer. Price point is cheap and perhaps one of the reasons, it seemed to receive positive feedback. Current going price is around $29.95.
Lockitron also got quite a bit of buzz at the event and apparently others think its cool too - they've already placed some $2.2 million in pre-orders for the device.
The device is a smartphone=controlled keyless door lock. You can reserve one with a shipping date of late May 2013 for $179.
I hung out with the HAPILABS guys who were showing off their HAPIfork, which will be unveiled at CES next month. The HAPIfork is an electronic fork that monitors your eating habits, giving you precise information about your eating schedule and alerting you with the help of indicator lights and a gentle vibration when you are eating too fast.
Below is CEO Fabrice Boutain showing off their first prototype.
The other cool thing I saw was Australian-based LIFX, a revolutionary new lightbulb that takes something that we all use in our homes, and makes it smarter and more efficient. It was launched on Kickstarter, where they raised over $1.3 million.
The LIFX lightbulb is a WiFi enabled, multi-color, energy efficient LED light bulb that you control with your iPhone or Android. How cool is that? See the below video to learn more.
I had an opportunity to meet and chat with the founder of San Francisco-based ReAllocate, who is not about launching a new social media apps or anything that will connect things to the Internet or the Internet to things.
ReAllocate is a global network of engineers, designers and entrepreneurs empowering under served communities through technology and innovation to improve quality of life. I love what they're doing!
They call themselves "ReAllocators" and they engage in digital storytelling to inspire participation, promote collaboration, and raise awareness about humanitarian causes. I hope to visit them state-side.
They supports three program areas that intertwine to create an infrastructure that supports sustainable development through education, ecosystems, equality, and economics. Learn a little bit more about what they're doing in Alaska and in Japan.
I also had fun hanging out with the UK Trade & Investment folks as well. Did I mention all the after events? It's no wonder everyone who ventures to Paris every December for LeWeb is so happily wiped out at the end of it - fois gras, French bordeaux, dark chocolate, crepes, fabulous coffee and more.
In traditional Loic and Geraldine style, they managed to nail a top notch act for the speaker dinner. Four girls in an act called ESCALA wowed the crowd with their violins and energy. See my write-up on them in We Blog the World's Music Section.
The Dublin guys also did a meet-up at a place called Delaville Cafe on Boulevard de Bonne Nouvelle. It's a place my Paris buds didn't know about, but the ambiance was great, especially for group gatherings. They too do great things for the industry between their Founders event, Dublin Web Summit and other initiatives. And, I have to admit, like the French, I have a soft spot for the Irish and I love Dublin.
Yet another successful LeWeb, an event I look forward to every December. Loic and Geraldine know how to curate an incredibly bright group of people who are working on things that will help shape technology as we know it and as a result, life as we know it.
I love the initiatives coming out of Europe and LeWeb is the best place in Europe for that global conversation that bridges what's happening on the continent and the rest of the world!!
For hoots, check out my review on UBER's launch at LeWeb (aka in Paris) last year, my LeWeb round-up from 2010, as well as a fun post from 2006 praising the food, suggesting that American conference organizers could learn a lot from their French counterparts.
December 14, 2012 in Conference Highlights, Europe, Events, On France, On Innovation, On Mobile & Wireless, On Robotics, On Technology, Social Media, Videos, WBTW, Web 2.0 | Permalink | Comments (0) | TrackBack
December 03, 2012
Mobile Loco on Dec 11 Explores Brand, Advertiser & Mobile Convergence
For all things mobile, mark your calendar for December 11, 2012 in San Francisco. The upcoming Mobile-Loco conference will be held at Mission Bay Conference and we have been offered a special Magic Sauce Media discount for Down the Avenue and We Blog the World readers.
Mobile-Loco will dive into the brand, advertiser and mobile convergence in the context of the Social, Local and Mobile (SoLoMo) marketplace — exploring what this convergence means for big brands, consumers, SMBs and the mobile and location industry.
Executives from Foursquare, Google, Airbnb, Groupon and other leading brands and investors will address these topics and discuss where the market is heading. Learn from brands how they are taking advantage of today’s new technologies and solutions to build durable brand engagement, relationships and presence in a chaotic and noisy marketplace.
It's not news that if you're not on mobile or have an integrated mobile strategy, you'll be left behind quickly. Apps in this space are enabling hyper-local and real-time personalization, rich content and engagement, and ultimately more bricks-and-mortar transactions. At Mobile Loco, you'll learn from the leading developers and enablers in this space.
Click here to register and receive a 25% discount off current registration rates.
November 18, 2012
Sprinklr's e-Book of 30 Essays on "Social at Scale”
The eBook provides advice from social media leaders on how to scale social media in the enterprise world.
I was invited to participate with 29 others, including Rohit Bhargava, Mitch Joel, Chris Brogan, Jason Falls, Joseph Jaffe, David Meerman Scott, David Armano, Peter Shankman, Mack Collier, Michael Brito, Jay Baer, Edward Boches, Nilofer Merchant, Ted Coine, David Weinberger, Shelly Palmer, Mark Earls, Augie Ray, Brett Petersel, Ted Rubin, Sarah Evans, Jeff Bullas, Amy Vernon, Matt Dickman, Thomas Baekdal, Venkatesh Rao, Richard Stacy, Hugh MacLeod, and Doc Searls. Sprinklr termed the group the “Social Media Dream Team”. Go figure.
Aside from insights, there are also tips, useful checklists and a “readiness assessment.” Download the ebook here.
November 02, 2012
Crowdfunding: A Conflict for VCs or a Path to Economic Recovery?
I attended an event on crowdfunding recently. Entrepreneurs are dabbling in anything and everything "crowd" lately - from attracting vendor and engineering talent to volunteers and now, funding. I've had friends test out Kickstarter which is an interesting model if you don't need a lot of cash to jumpstart your project.
It's easier to get low-level investors on board since the commitment on the part of the 'investor' is minimal (mostly zero) and there's a reward kick back. I've contributed as little as $5-50 to a Kickstarter project and did it because it was a cool idea and just wanted to help. You'd need a helluva lot of "me's" to make it worthwhile at that level but there are others who will invest $100, $1K or $10K into the pool depending in their interest and wallet size.
Other reward based crowdfunding platforms include IndieGoGo and RocketHub, all of which are operating in the new paradigm without a lot of rules and regulations, aka pre the implementation of the 506c Act.
In a conversation on crowdfunding and alternative funding for start-ups, below are two videos (Part I and Part II) that discuss the pros and cons. Note that it IS a VERY Silicon Valley viewpoint and I haven't met a whole lotta venture capitalists from major firms who want to deal with the aftermath of early investors no longer being one or two angels but being 25 random no-names instead. There are complications AND implications.
On the panel included Gerd Goete, Siemens Venture Capital, Partner, Don Ross, HealthTech Capital, Managing Director and Founder, Sand Hill Angels, Board Director and Life Science Angels, Member Carol Sands, The Angels' Forum, Managing Member, Graham Burnette, SBV Capital Partners and Red Planet Capital, General Partner and Royse Law's Roger Royse.
I didn't get the sense that VCs (or at least traditional VCs) would be in full support of coming in after crowdfunders, largely because of what's involved: complicated, too many heads at the table, dillution and more. Silicon Valley focused, their mantra was more around the traditional tools that make a startup successful in the long term: domain expertise, access to the right people, advice and coaching and the amount of due diligence that goes into a deal.
There's no question that access to the right people and being 'aligned' with the right people accelerate deal flow and increase the likelihood of a successful exit. If you're Kleiner backed, your chances of success go up regardless of what kind of "useless" app you have.
There are the notorious three risks, which include:
1. Technology Risk - do you have a kick-ass technology? (my words, not theirs?). Can it do what it says it will do? Will it live up to the promise?
2. Market Risk - is there a big enough market for your products?
3. Expansion Risk - this comes into play as you start to scale. Can you make a big enough return that is attractive for YOU and for them? (aka, your investors)
Their argument was that dozens or possibly hundreds of 'crowdsourced' investors can't help with 1, 2 or 3. That said, my argument would be that there are a ton of businesses who don't need to go through the traditional Silicon Valley funding route and while crowdfunding may not give them millions, they still may be able to find advisors for a point or two who can leapfrog them into the right 'tribe' so they can be successful without giving away the store to a traditional VC firm.
It is indeed an alternative and some business models and businesses will work and some won't.
Points for considration include: public solicitations and use of social media, advertising terms of offer being restricted to the fact that the issuer can only direct investors to a broker/funding portal, the additional costs invovled with disclosure and reporting, use of an intermediary, risk of fraud (goes up as this model expands), and the point that the VCs and angels on the panel referenced again and again: the high number of unsophisticated investors (which leads to fiduciary duties to all investors and as our Silicon Valley finance pals pointed out, all of "it" a concern for VCs for future fundraising rounds).
We learned a bit more about new guidelines under the proposed 506 regulations.
For example, it would allow for public advertising and general solicitation in Rule 506 offerings, provided that the issuer takes reasonable steps to verify that potential investors are accredited, and all investors are accredited (or the issuer reasonably believes they are) at the time of the sale of securities.
This results in all sorts of issues we haven't faced before under traditional models, including the nature and terms of the offering which are unique. Is it a low verus high investment? What are the terms? Who has a voice and doesn't? And of course bearing in mind that there will be more steps needed to verify 'accredited' status.
Proposed crowdfunding regulations are slated to be released in January 2013. Videos below in Part I and 2 of the panel (roughly 20 minutes for each video - feel free to view the whole thing or catch snippets in stages to get an overview).
The event was part of iHollywood Forum, and their new brand Angel Launch, which produces dinners, venture forums, and seminars for entertainment, Web, Internet, mobile and tech ventures and startups.
Also refer to a Forbes article on crowdfunding where they also talk about the above legislation and a bill that had full bipartisan support this year called JOBS (Jumpstart Our Business Startups) Act, which is a series of 6 bills tied together designed to make it easier for startups to gain access to capital.
Photo credit: Forbes.
October 08, 2012
Don't Die a Slow Death in a Mountain of Business Cards: Try inTooch!
When I learn about new products or services, these are my two go to questions: would I use this today and does this solve a real problem that I've had for awhile?
When inTooch co-founder and CEO Julien Salanon gave me his pitch and suggested we work together, I was at first skeptical about their promise: to eliminate the business card problem.
While it's too early to tell since there are so many variables in this business not to mention human behavior, as a fellow entrepreneur, I couldn't help but be intrigued by his idea. And besides, Julien has one of those personalities that is impossible not to like.
He shared a story with me as we sipped tea at one of my favorite haunts in San Francisco's SOMA. Nearly ten years ago, he was at an important conference and forgot his business cards and a result, important connections were lost.
Over the last decade, he said that he tried several apps to solve this business-card issue, but none of them worked. They still don't. Don't even get me started with BUMP btw, an app that peer pressure forced me to download yet it only worked one out of ten times I tried it. And, frankly, the whole concept of crashing two phones together doesn't quite gel with me.
Julien said, "whenever I didn't have a business card or they didn't, I ended up calling the other person to leave my mobile number. And, that’s when I got the idea to enhance those natural connections with inTooch.”
While I may not call every person I meet at a conference, when I do meet someone I want to stay in touch with and we don't have a pen or card, what happens? They call me so the number is saved in my phone. What I don't have in that scenario of course is their name or email automatically, but it's a process that works in a pinch.
inTooch takes it a step further allowing you to email or call them on the fly which automatically sends a link: this link is the conduit which allows that exchange of information to happen. The beautiful part about the app and why it stands a strong chance of taking off, is that both parties don't need to have the app to work.
Intrigued that perhaps I'd soon have a client with a product I'd ACTUALLY USE, I decided to be the evil dragonness to avoid any surprises later on, so I started drilling him with questions.
What about categorization I asked? Not in the first version he said, but it's coming. What about social networks? Built in he said. What about privacy and personalization? Built in he said. Hmm, I wanted categories of course given that I have nearly 100,000 contacts in my database, but also realize that I'm not your average Nelly when it comes to contact management.
As my friend Steve said, "you're not normal, you're in the business of needing to mate with the world. In fact, you love to mate with the world." I had to laugh. He's right. I love meeting people and no one seems to come home from an event with more business cards than I do.
AND, he said, the ability to add contacts to categories is coming. They already have the ability to separate personal and business contacts.
I'm a realist. Anyone who works with early start-ups needs to be a realist. Rome wasn't build in a day and most apps when they first go to market don't have every single detail or feature you want built in in their first version. As long as the team has it on the roadmap or thinking about it, it's good enough to give it a shot. If we didn't trust that process, real innovation wouldn't happen and we wouldn't be where we are today.
Unlike so many social apps that are Web 2.0 features rather than solutions to problems, I thought to myself, "inTooch would actually take care of a huge pain point in my life."
And so, we embarked on a journey in early September. Forward wind the clock. Julien took People's Choice Award at GigaOm's Mobilize in mid-September when he pitched a panel of VCs on stage.
Then, he officially launched inTooch on the DEMO Stage on October 3 with Dave Mathews in an amusing skit that included the duo tossing 2,000 business cards into the DEMO audience as they shouted FREEDOM, FREEDOM, FREEDOM.
At one point, I thought Julien might start dancing when the music came on. OR, maybe it was one of those Halleluja moments.
Consider this: did you realize that of all the people you meet at a conference or even in a personal situation, you won't stay in touch with 85% of them? Without sounding too trite - inTooch to the rescue.
Trust me, I want to be rescued and I think most of us do. I can't keep up with the volume of contacts and there are always people to want to follow up with and just don't have the time. There are also people's contact information I'm trying to locate months later and realized I didn't have time to enter their data.
There are 4 cool features I personally love about the app:
1. The Mobile Geo-Location Piece: since I travel a lot, I often think about people (and their faces) based on 'where' I met them. Oh yeah, that was John who I met at this festival in Louisville Kentucky, or that was Jeannie something and we hung out at CES in Las Vegas. Using geo-tagging, inTooch lets you search for people by location and their photo appears as well to jog your memory. Sweet!
2. Seamless/Fast: additionally, if I don't want to call the person or they don't want me to, I can shoot them an email and the inTooch connector still works. The other cool thing is that both parties don't need the app for the exchange to happen. Obviously the process is even faster if both people DO have the app, so I'd encourage everyone to download the app. Let the seamless exchange of data begin!
3. Social Network Exchange. So many people I meet under the age of 30 either don't have a business card (even in a business setting), give me their Twitter handle or say connect with me on Facebook. (as if I'm going to remember their name or handle the next day or a week later when I'm back home).
I'm always amazed that they think I'll take the time to jot down their data with a visual queue of our conversation. It's too much work. What's great about inTooch is that you can opt to include the exchange of your social network information as well. It currently supports LinkedIn, Facebook and Twitter.
I've known Chris Taylor from Mashable for years and for some odd reason, didn't know he was @FutureBoy on Twitter. Ever try to Google a "common name's" Twitter handle and not get so frustrated by the fifth click that you finally give up? Don't get me started on the poor search functionality within Twitter itself although I know they're improving it all the time.
4. Augmented Reality: for personal encounters, inTooch brings augmented reality to your connections, alerting you to all the things you have in common with another person (friends, places you visited, music, movies you like, social network info, check-ins, interests you share) so you can instantly engage in mutually interesting conversations.
Bottom line, it's been a fun ride so far and we're only a month into it. Free to use, the app is available now for iPhone (except iOS6) and alive and ticking for the Android as well.
Support for iOS6, other platforms and mobile devices are also coming later this year.
So, give it a try. Don't die a slow death in a mountain of business cards like poor Matt Marshall here! Everyone has their limits.
Below is a video shot by Jean Baptiste Su of their demo presentation.
October 8, 2012 in America The Free, Client Announcements, Client Media Kudos, Conference Highlights, Events, On Mobile & Wireless, On Social CRM, On Technology, Social Media, Videos, WBTW, Web 2.0 | Permalink | Comments (0) | TrackBack
October 03, 2012
With InTooch, Instantly Turn New Connections Into Relationships That Matter
For those of you who go to a lot of conferences and events like I do, collecting business cards, exchanging data and keeping in touch with people after the fact is a daunting task.
Sure, there are apps who have promised to faciliate the exchange of information in the past, but most require both people to have the app installed or the need to work in some unnatural and awkward way.
And, then there's card scanners. I've invested in three over the years and two of the three ended up in a yard sale not so long ago.
The other one I donated to Goodwill.
Bottom line, they're not accurate so you're stuck stuck fixing all the mistakes or retyping the contact info into your database for the second and third time.
I recently started working with a French-founded start-up called InTooch who is now based in Silicon Valley.
Selected to present their technological innovation with over 75 other companies on the DEMO Fall stage this week, their demo will be included in the social media category.
Did you realize that of all the people you meet at a conference or even in a personal situation, you won't stay in touch with 85% of them? InTooch aims to not just decrease that number but improve those relationships using their app.
The great thing about the product is that it's easy, it's fast and it's free. Instantly, the moment you meet, the InTooch social connector exchanges contact information and connects you on your preferred social networks on the fly.
While many apps have tried to solve the contact update and data overload problem, most require both people to have the app installed for it to work, or they involve connecting in an awkward way.
In doing research about how people around the world stay connected, they discovered that the majority call each other to exchange numbers in real time more than they connect on social networks and exchange a business cards. InTooch takes it a step further by allowing people to share more than just numbers in real time, including your social data.
How it Works:
Whenever you meet someone you want to stay in touch with, simply call their cell. The app detects that you have called someone for the first time and prompts you automatically to exchange your business or personal contact information.
Works on Any Receiving Device: you can send and receive new contact information regardless of what phone the other person has. If the other person doesn’t have InTooch, it simply sends a link and the rest is done seamlessly through their social connector technology.
Social Network Integration: In just one call, you can connect through LinkedIn, Facebook and Twitter. There’s no need to search for a contact in each social network nor to send invitations – connections are simply established on the fly.
No Need for Both Parties to Have the App: unlike so many solutions which require both parties to have the app installed to work, InTooch works regardless of whether the person you just met has it on their phone, making it the most natural, straight forward and easy way to share your personal or business details. Obviously if the other person has the app, exchanging data is even faster.
New Connection Highlights and Personal Match Score: For personal encounters, InTooch brings augmented reality to your connections, alerting you to all the things you have in common with another person (friends, places you visited, music, movies you like, social network info, check-ins, interests you share) so you can instantly engage in mutually interesting conversations.
It also provides a matching score based on an algorithm which calculates the probability of how well you should get along with that person.
Geo-Tagging of New Connections: since it’s much easier to remember where and when you met someone than his/her name, InTooch automatically tags the location of the initial connection, so you also can search for people by when and where you met them.
Privacy (Control What Data Your Share): InTooch respects your privacy, allowing you to customize what information you want to share and with whom.
InTooch is available for download at http://www.intooch.com and is free for users. Currently, InTooch works with both the Android and the iPhone (except for iOS6), with support for iOS6, other platforms and mobile devices coming later this year.
October 3, 2012 in America The Free, Client Announcements, Client Media Kudos, Conference Highlights, Events, On Mobile & Wireless, On Technology, Social Media, WBTW, Web 2.0 | Permalink | Comments (0) | TrackBack
September 20, 2012
Former Facebook's Kevin Colleran: Insider View Mixed with Humor
In Kentucky, that's not the case, nor is it the case in other parts of the world.
I was surprised I had not run into Boston-based Kevin Calleran, Facebook's 7th employee in my circles before now....now being this past week in of all places, Kentucky. That said, I met the CTO of the White House for the first time in Louisville at Idea's Festival annual event - same time, same place a year ago.
Kevin did a l'il history of Facebook to a less social media savvy crowd than he may be accustomed to in Silicon Valley or Boston. Most people in the room were Facebook users however, which was a mix of high school and college students, academics, innovators, technologists, researchers, artists and local business owners.
Kevin's a natural sales guy and no surprise that its his background and raison d'etre. He's a great storyteller and adds a lot of humor throughout his talk, all done in a very informal style. In the early days, he ran the East Coast office out of his New York City apartment for months before meeting Zuckerberg for the first time. He laughed as he shared stories of the first two years, most of which captured humorous early stage moments.
He moved onto memories....you know, the Facebook kind. Showing a video of a Facebook employee who captured every moment of his life in his timeline (from birth and graduation to marriage, his child being born and beyond, Kevin notes that his only recollection of his grandparents is the four black and white photos in his house.
While he's no longer officially at Facebook, he's certain still a positive spokesperson for the company. He says of Mark's vision: "Mark never wants 'that to ever happen again. Mark feels that every piece of our life should be chronicled."
He then went deeper into the company's history, what Facebook was and where it is today. A few of the latest stats according to Kevin's data:
- There are now 955 million active users
- Instagram just passed 100 million users
- 552 million daily active users on average
- 543 million monthly active users who used Facebook mobile products in June 2012
- Facebook is now translated into over 85 languages and has nearly 4,000 employees.
He also heavily encouraged hackathons and believes every company should do them. He says that some of the best products they have ever shipped have come from an all nighter coding event. In other words, "academics meet coder types all night long and great ideas have come out of it."
In addition to a trend of people moving to more of an 'asset-free life,' he shared some of the Emerging Themes are in technology:
- Rent or lease only: rather than own something, almost everthing is available to lease or rent, so there's a trend away from owning material things.
- The world is moving mobile. 31.5% of U.S. households are mobile only and users log on an average of 77 minutes per day using apps on their smartphone.
- 40% of Facebook's traffic is mobile-specific.
- Uber (see my review on Uber when it launched in Paris)
- Parking Panda (shows nearby parking garages and space availability)
- Lyft (ride-share program)
- Zip car (rent by the hour for when you need it)
- Airbnb (is doing a million room nights, people are renting out their homes while they're on the road)
- Spotify (there's no reason to own music anymore when you can pay $10 a month to have access to any music you want)
Distributed Workforce: (technology enabled entrepreneurship/self employment & task entrepreneurs)
- Task Rabbit (you can outsource work to people who can do a task for you within your zip code)
- Cherry (a new request a car wash app. The idea is that you park your car at work or home and you put up the address where your car is parked and someone will come and wash your car for you)
- Instacart (you can get people to your shopping for you)
Now in its Third Year, Tech4Africa Hits Johannesburg Next Month
Now in its third year, Tech4Africa is a premier mobile, web and emerging technology event held in Johannesburg on October 31-November 1 at The Indaba Hotel, Gauteng.
The theme is “Unlocking the next billion consumers” and sessions will be focused around mobile and content, the enterprise opportunity, entrepreneurship and financing, social business and innovation.
The Developer Day and Hackathon on the kick off day includes three tracks: a day on Agile
software development, a Hackathon with sessions on Ruby on Rails, Python,
Raspberry Pi, PhP etc., as well as workshops for social media marketers on apps
ecosystem and monetization.
Keynote speakers include IBM's Tom Rosemalia and Ralph Simon of Mobilium, with other speakers being Amolo Ng'weno, MD of Digital Divide Data in Kenya; Neal Ford, Director, Software Architect and Meme Wrangler at ThoughtWorks; Vérone Mankou, CEO of Way-C in the Democratic Republic of Congo; Emma Kaye, CEO of Bozza, Josh Adler, social entrepreneur and others.
A Google G+ Hangout will be held live at the conference so that tech hubs from around Africa can be part of the conference and so that delegates can interact with a panel, asking questions and finding out more about what is happening on the ground in Senegal, Liberia, Uganda, Tanzania, Egypt, Kenya, Congo and other parts of Africa.
Disclosure: we are a media partner of the event.