November 22, 2010
TWTRCON San Francisco: Biz Strategies in Real-Time
I've been meaning to attend TWTRCON since its first one now over a year ago, so was thrilled to discover I'd be in San Francisco when their second one hit the west coast last week.
TWTRCON is entirely focused on the business use of the real-time web with social media tools like Twitter a core part of the conversation.
They highlight case studies from leading brands, workshops led by social media practitioners and mini tutorials about real-time tools. They also collect and publish social media business case studies, statistics and videos on their site.
What I loved most about their event is how well it combined great networking and high quality speakers and sessions with "fun." They had beach balls on the tables and introduced a game at the start of the day as a way to meet others and tweet out a little love about the person you just met.
As a non-morning person, I was shocked that I managed to make it there for Laura Fitton's (aka @pistachio) early morning keynote which kicked off the day.
Her message focused around relevance - in other words, don't just go for numbers, go for engagement. And after you kick that into gear and are part of the conversation, remember to use the right analytics tools: links, click throughs, conversations AND context. All are important.
Kara Swisher interviewed Adam Bain on revenue models, digging for more data on how Twitter will make money. It's clearer that revenue is coming - what's the ole saying? Build an audience first and the money will follow and it's not as if they can't tout numbers - real numbers.
Adam says they plan to focus on the product plan in the next year and product growth will be key over revenue, at least in the next twelve months.
On future revenue models, he reminds the audience that with traditional display advertising, .5% engagement is considered a win and with Twitter, they're seeing single and double digit percentages in engagement.
Tons of major brands are already using Twitter and setting up campaigns to increase engagement and get customers on board - it's an organic movement that is only growing, not shrinking. Small businesses are seeing a tremendous benefit as well.
Then, Google's Avinash Kaushik talked analytics. Full of energy and passion, he zipped from left to right across the stage emphasizing all of his key points - with humor.....a lot of humor.
He talked about the whole notion of HITS and tracking hits alone, which he says stands for: (HITS = How Idiots Track Success). He referred to it as a glorious datapuke.
He reminded the audience not to get caught up in straight hits or simple analytics around positive, negative and neutral. Sentiment analysis is key - focusing on people's emotions and how they're feeling and thinking when they retweet or make a comment. It's important to understand the behavior behind tweets purchases and data links, he says.
"In social media, your reward is YOUR reward," she says. In other words, focus on what you care about and talk about that on Twitter and elsewhere on the web.
It can be as simple as helping ten kids out and having an impact on two of their lives in a way that can not only be life changing for them but for you in the journey you take along the way.
They had an interesting small business panel which included Nic Adler from The Roxy Theatre, Andrew Israel from AspenSpin, Akash Kapoor from Curry Up Now, and musician Zoe Keating.
Below, HootSuite's Ryan Holmes, Maksim Ovsyannikov from Zendesk, Sprinklr's Ragy Thomas, and Gigya's David Yovanno talked about real-time strategies and tools now and what's next.
Ford's Scott Monty showed up in a bow-tie and raised the bar for the local geeks who dressed in t-shirts, jeans and sneakers. He shared a few case studies and talked about some of the lessons he has learned through implementing social media campaigns over the last few years.
At the end of the day, people still care about the same things they have always cared about, he says. "People don't change, they want you to think and feel and be just like them." Globally, trust is down year after year and less than 40% of people trust ads. "Who people trust are third party experts and people like themselves," he says.
Transparency and authenticity are key when you're dealing with human emotions and rather than use robotic language that won't have an impact on people's emotions, "we're training people to talk like humans again." He also emphasized the importance of relevance.
Below are a few random shots.....I'd love to see them turn this into a two day event in the future. Kudos to Tonia Ries and her team for an incredibly well-executed event.
Above: Tonia Ries, Fusicology's Zsa-Zsa Rensch and James Bowyer
Thomson Reuters' Alastair Goldfisher, Marie Domingo, Harry McCracken, Renee Blodgett
Above - Marylene Delbourg-Delphis and Rachel Polish (taken by Harry McCracken)
And, unlike a lot of conferences, the sponsors actually made sense and were very relevant for the 'conversation.' You didn't feel pitched and the companies that showed up all had a solution for putting together real-time strategies and solutions in small businesses and corporations.
The "relevant" companies included folks like CoTweet, HootSuite, Objective Marketer, ThreadMarketing, tap 11, Foursquare, Sprinklr, ZenDesk, TweetReach, Fliptop and others.
November 22, 2010 in America The Free, Conference Highlights, Events, On Blogging, On Branding, On Social CRM, On Technology, PR & Marketing, San Francisco, Social Media, Videos, WBTW, Web 2.0 | Permalink | Comments (0) | TrackBack
October 26, 2010
US China Internet Summit
On November 15, 2010, San Francisco will host a US - China Internet Summit, opening up opportunities for companies looking at distribution of US Content and Technology to the China Broadband Market.
The thought leadership summit brings together Chinese and US business leaders, Internet companies, content publishers, and government officials, media to discuss business trends, challenges, and opportunities for distribution of US content in China.
They are seeking content owners or technology solution providers for games, content, video, entertainment, Internet portals, e-commerce, retail services, web services and applications, consumer brands, media, and mobile applications looking for distribution partners in China.
Tens of thousands of first-time users join each day and the Chinese favor of the internet grows stronger and more innovative each day. As a result, business and investment opportunities abound, and companies such as Tencent (creator of QQ), Sina and Alibaba are leading the charge and earning strong profitability in the process.
However, this promising market opportunity is also characterized by diverse dynamics and demographics, requiring a significant understanding of both the Chinese consumer and the Chinese internet space.
Topics will cover the major trends influencing the development of internet in China and the US, focusing on the resulting business and investment opportunities between the two nations.
October 25, 2010
Clara Shih: The Next Decade is the Relationship Web, Are You Ready for It?
The below video captures Clara Shih's talk on the Facebook Era at BizTechDay in San Francisco this past weekend. She says, "understand your target market and do your social graph homework." Key takeaways:
- She dives into connections online and what they mean, how to understand how Facebook and Twitter are changing people's behavior, expectations, and relationships - and what that means for your business.
Her insights unveil how real companies are succeeding at sourcing leads and engaging customers on Facebook.
She also addresses how you can do more with less, and how to better leverage the power of your networks to improve your productivity on and offline.
October 25, 2010 in America The Free, Conference Highlights, Events, On Branding, On Technology, PR & Marketing, San Francisco, Social Media, Videos, WBTW, Web 2.0 | Permalink | Comments (0) | TrackBack
October 23, 2010
James Prigoff on Murals and International Aerosol Art
San Francisco recently had a 'art walk' in early October which went hand-in-hand with the opening of the annual Open Studios, a series of art showings in various parts of the city showcasing artists' work in the San Francisco and greater San Francisco area. Below are a few shots of the work of James Prigoff, who is apparently now in his seventies.
Important photographs from his collection appear in the book Spraycan Art published by Thames and Hudson in 1987, which he co-authored with photographer Henry Chalfant.
The book joined the ranks of the films Wild Style and Style Wars and the bookSubway Art in triggering the birth of additional aerosol art movements throughout the world.
He co-authored the books Painting the Towns- Murals of California and Walls of Heritage - Walls of Pride- History of African American Murals with Robin Dunitz. He was pleased to include works by BLADE, NOC, KASE 2, QUIK, A-ONE, VULCAN, SPON, E-ZONE and DIZNEY in this now critically acclaimed book. He has also written the forewords for the books Graffiti LA by Steve Grody AndGraffiti New York by Eric Felisbret (DEAL CIA). Prigoff is still actively documenting public art today.
October 22, 2010
Gourmex: Taste the Flavors of Mexico
The Friends of Mexico and the Mexican Consulate have announced the launch of Gourmex, a gala event hosted at the Bently Reserve, San Francisco, on October 25th, 2010 from 6:00pm – 8:30pm.
Gourmex will showcase the some of the best culinary talent in San Francisco, the Bay Area and Mexico while highlighting upscale and boutique food and beverage product exported from Mexico to the United States. There will be a number of diverse offerings prepared by some of the most well-regarded local Mexican Restaurants in the San Francisco/greater Bay area.
Gourmex will also highlight upscale and boutique culinary product exported from Mexico, including samples of some of the highest quality chiles, spices and chocolate. For beverages, Don Julio will be offering tastes as will some of the wineries.
San Francisco Jazz Fest: The Godfather of World Music's Ravi Shankar
The San Francisco Jazz Festival is in motion and Ravi Shankar comes to the stage next week. George Harrison called Ravi the Godfather of World Music.
Perhaps the most famous person from India and the world’s most important sitar player, Ravi Shankar has been a legend since the ‘60s — and his prominence has only continued to grow.
He was the first Indian musician to have a profound impact on the West, and his influence on music history cannot be overstated. Bringing a nearly superhuman level of musical sophistication and joyous expressiveness to each recording and performance, he was a defining presence at the 1967 Monterey Pop Festival, Woodstock and the famed Concert For Bangladesh.Currently celebrating his 90th birthday, Shankar has continued to be India’s chief musical ambassador, performing worldwide with his still-wondrous technique.
Sharing the stage with the maestro is his daughter, Anoushka Shankar, an artist widely considered to represent the future of Indian music.
After much critical acclaim, several Grammy nominations, and many collaborations with artists such as Sting, Lenny Kravitz, Norah Jones, Karsh Kale and Thievery Corporation, Anoushka brings the Shankar legacy to new horizons.
He'll be playing at Davies Symphony Hall on October 27, 2010 in San Francisco.
October 21, 2010
How Does Language Shape Thought?
Is there intrinsic value in human linguistic diversity?
Stanford psychologist Lera Boroditsky has found from field work in China, Greece, Chile, Indonesia, Russia, and Aboriginal Australia that "people who speak different languages do indeed think differently, and even flukes of grammar can profoundly affect how we see the world."
For example, Aborigines in north Australia are deeply oriented to the cardinal directions. "You have to stay oriented at all times," Boroditsky says, or "else you cannot speak properly.
The normal greeting in Kuuk Thaayorre is 'Where are you going?' and the answer should be something like 'Southsoutheast, in the middle distance.' If you don't know which way you're facing, you can't even get past 'Hello.'"
Boroditsky will talk about "How Language Shapes Thought" at the Cowell Theater, Fort Mason, San Francisco, 7 pm, Tuesday, October 26, 2010. Long Now Members can reserve a seat HERE or you can purchase tickets for $10 HERE.
October 20, 2010
Open Studios Takes Over San Francisco in October
Each weekend, they rotate to a different neighborhood. One artist I particularly like is Susan Bostrom Wong, and even own one of her paintings.
Says Susan, "the human form is infinitely interesting to me with it’s moods and complexities.
It enacts the cycles of life-creation, birth, transformation and death."
October 06, 2010
REDF President Carla Javits Helps Thousands At Bottom Of Ladder Get Work
At the Social Capital Markets SOCAP event at Fort Mason in San Fancisco this past week, Isabel Maxwell asks the President of REDF Carla Javits, to talk about their programs and what she does to make a difference.
Interview with Kevin Jones, Founder of SOCAP@SOCAP10 co-founder Kevin Jones talks to us about implementing capital in conflict zones such as Israel and the Middle East.