TEDxBerkeley’s 2012 Theme “Innovation” Kicks Off Third Year at Zellerbach Hall on Feb 4

Tomorrow, Saturday, February 4, 2012, UC Berkeley will gather world leading thinkers, visionaries, creative pundits, philosophers, academics and doers to host the third TEDx Berkeley Event (a 501c3) at Berkeley’s Zellerbach Hall. It's the second year I've been involved in the event and we're thrilled to have a stellar line-up of speakers once again.

The theme this year is: "Innovation." 15 ground-breaking thinkers, leaders and performers will cover a diverse number of global issues and topics, ranging from health and toxicity, politics in a new media world, robotics, machine learning, and mobile computing to the arts through life-changing film & storytelling, micro-finance, the gift-economy and “magic.”  

Below is a list of the 2012 TEDxBerkeley speakers and performers. Visit the TEDxBerkeley speaker page for their detailed biographies and updates.

• Carl Bass: president and chief executive officer of Autodesk, Inc., the leader in 3D design, engineering and entertainment software. 

• Connie Duckworth: founder of ARZU, Inc., a 501 (c) (3) non-profit organization, and a retired Partner and Managing Director of Goldman, Sachs, & Co., where she was named the first woman sales and trading partner in the firm’s history during her 20 year career.  

• DeCadence: UC Berkeley’s DeCadence (pronounced dee-KAY-dence, with a capital ‘C’) musical group is best known around the Bay Area for their one-of-a-kind quirkiness and lovable eccentricity. 

• David Ewing Duncan: best-selling author of seven books published in 19 languages; he is a journalist and a television, radio and film producer and correspondent. His most recent best-selling book is Experimental Man: What one man’s body reveals about his future, your health, and our toxic world.  

• Dr. Maria Fadiman: a leader who works with the human/environmental aspect of conservation, who was named one of National Geographic’s Emerging Explorers in 2006. 

• Ken Goldberg: an inventor working at the intersection of art, robotics, and social media. At UC Berkeley, Ken teaches and supervises research in Robotics, Automation, and New Media. 

• Charles Holt: speaker & performer, Charles has entertained sold-out audiences around the world, including The John F. Kennedy Center The Turkish-American Association in Ankara, Turkey, and Rikers Island Correctional Facility. He speaks to groups and organizations in order to empower, encourage, and uplift audiences everywhere.

• Gopi Kallayil: does marketing at Google for Google Plus and previously for the Company’s flagship advertising product, AdWords, in the Americas and Asia Pacific and for AdSense, Google’s publisher‐facing product. 

• Jodi Lomask: founder of Capacitor, she has been commissioned to create original works for NASA, TED, SFO, Computers and Structures, the California Academy of Sciences, and the Salvadorian Olympic Gymnastics Team.

• Nipun Mehta: founder of ServiceSpace, an incubator of projects that works at the intersection of volunteerism, technology and gift-economy.

• Tapan Parikh: Assistant Professor at the School of Information at the University of California, Berkeley.

• Neha Sangwan, MD: an Internal Medicine physician, she is also CEO and founder of Intuitive Intelligence, and acts as a corporate communication strategist to empower healthcare practitioners, organizational leaders and corporate employees in their own self-care.  

• Tiffany Shlain: honored by Newsweek as one of the “Women Shaping the 21st Century,” Tiffany is a filmmaker, founder of the Webby Awards, and cofounder of the International Academy of Digital Arts & Sciences.

• Lindsey Stirling: a violinist for 19 years with a range that extends from classical to rock and roll. She became known as Hip Hop violinist from the America’s Got Talent contest.

• Robert Strong: the Comedy Magician has been crisscrossing the world since 1985 entertaining audiences large and small, young and old, formal and casual, and everything in between. Twice voted San Francisco’s ‘Best Comedian’, Robert has appeared in more than 40 different countries, in all 50 states, and twice at the White House. 

Additionally, TEDxBerkeley has collaborated with AppBaker to release an exclusive iPhone app for the event. The app features an interactive schedule, speaker profiles, Twitter wall, and much more. TEDxBerkeley has also partnered with Livestream to provide high-quality live video of the event.

The TEDxBerkeley team includes curators Kevin Gong, a translator who has volunteered for the Global Lives Project; Renee Blodgett, founder of Magic Sauce Media, We Blog the World, a global blog network that covers every culture in the world and Magic Sauce Photography, and Jennifer Barr, VP/Operations at Northern CA Wharton Business School Club; Volunteer and Logistics Coordinator Eleanor Yang; Director of Logistics Navi Ganancial, serial volunteer and social media marketing guru; Director of Sponsorships Linda Xu; Technical Director Rocky Mullin, production volunteer for EG and TEDMED, musician & producer and Speaker Logistics Coordinator David Allen.

Christmas in Every Language & Customs Around the World

Language is one of the most powerful things we have and when we can't communicate with someone because we don't know their language, we rely on hand gestures, hugs, expressions and the most universal ones: smiles when we're happy, tears when we're not.

I've spend the holidays in several countries over the years including India, Thailand, Australia, Mexico, South Africa, England, the Netherlands, Israel, France and a few places I'm sure I'm forgetting. Celebrations obviously differ even when you're celebrating within the same culture or religion. Jewish friends in New York buy a Hannukah bush, others don't honor it at all. If you've grown up in New England or northern Europe, snow often comes with Christmas and it becomes an association for you. If you live in Australia or Africa, chances are you've never had a white christmas.

Brazilians have a tradition of creating a nativity scene or Presepio, whose origins come from the Hebrew word "presepium" which means the bed of straw upon which Jesus first slept in Bethlehem. The Presepio is common in northeastern Brazil (Bahi, Sergipe, Rio Grande do Norte, Paraiba, Maranhao, Ceara, Pernambuco, Piaui and Alagoas).

In Denmark, a christmas feast was traditionally celebrated at midnight, where a special rice pudding is served. In the pudding, a single almond is hidden and whoever finds it will have good luck for the coming year.  The bringer of gifts is known as Julemanden and arrives in a sleigh drawn by reindeer, a sack over his back. Sound famliar? He is asissted by Yuletide chores by elves called Juul Nisse, who are said to live in attics.  

In Iraq, Christian families light candles, light a bonfire of thorn bushes and sing. If the thorns burn to ashes, good luck will be granted. When the fire dies, each person jumps over the ashes three times and make a wish.

Like in many Latin American countries, Nicaragua retains many of the customs of old Spain. In the weeks leading up to Christmas, people stroll the streets where there are many things to buy: candles, Nativity pictures, toys and foods. Children carry fragrant bouquets to the alter of the Virgin and sing carols. On Christmas Eve, church bells beckon the people to Midnight Mass.

In South America, Venezuelans attend a daily early morning church service between December 16th and 24th called Misa de Aguinaldo ("Early Morning Mass.") In Caracas, the capital city, it is customary to roller-skate to this service and many neighborhoods close the streets to cars until 8 a.m. Before bedtime children tie one end of a piece of string to their big toe and hang the other out the window. The next morning, rollerskaters give a tug to any string they see hanging.

In Japan, Christmas was apparently brought over by Christian missionaries but today, it has become very commercialized largely because gift giving is something that appeals to the culture. This is an interesting and funny story if its true, but in the scene of the Nativity when it first came to Japan, was so foreign for them because Japanese babies don't sleep in cradles.  Like the states, they eat turkey on Christmas Day (ham is also common with many families) and in some places, there are community Christmas trees. Houses even have evergreens and mistletoe. They also have a god or priest known as Hoteiosho, who closely resembles Santa Claus, often depicted as an old man carrying a huge pack. He is thought to have eyes in the back of his head.

And, you've gotta love the Scots since they have so many quirky customs considering how close they live to the English. Celebration around the holidays is much bigger for New Years Eve than it is for Christmas, something they refer to as Hogmanay. This word may derive from a kind of oat cake that was traditionally given to children on New Year's Eve. The first person to set foot in a residence in a New Year is thought to profoundly affect the fortunes of the inhabitants. Generally strangers are thought to bring good luck. Depending on the area, it may be better to have a dark-haired or fair-haired stranger set foot in the house. This tradition is widely known as "first footing."

In the Czech Republic (formerly Czechoslovakia and before that known as Bohemia), they bring their traditions from the 10th century home of Good King Wenceslaus, the main character in the familiar English Christmas carol. It is said that English troops, fighting in Bohemia hundreds of years later, brought the song home with them. St. Nicholas is called Svaty Mikalas and is believed to climb to earth down from heaven on a golden rope with his companions, an angel and a whip-carrying devil.

An ancient tradition shared by the Czechs and in Poland involves cutting a branch from a cherry tree and putting it in water indoors to bloom. If the bloom opens in time for Christmas, it is considered good luck and also a sign that the winter may be short.

I'm amazed how many of these traditions involve some superficial physical ritual that somehow tells us whether good luck or bad luck will fall upon us, not unlike snapping a chicken wish bone in two I guess...or flipping a coin.

Below is a fabulous and fun list of Merry Christmas and Happy New Years in many languages from around the world. Obviously, we didn't capture them all but we did include a healthy list to get you started with practicing but you never know when you will come across someone from another culture around the holidays.

Afrikaans: Geseënde Kersfees en 'n voorspoedige Nuwe jaar

Alsatian: E güeti Wïnâchte un e gleckichs Nej Johr

Arabic: أجمل التهاني بمناسبة الميلاد و حلول السنة الجديدة (ajmil at-tihānī bimunāsabah al-mīlād wa ḥilūl as-sanah al-jadīdah)

Armenian: Շնորհաւոր Նոր Տարի եւ Սուրբ Ծնունդ: (Shnorhavor Nor Daree yev Soorp Dzuhnoont) Բարի կաղանդ և ամանոր (Paree gaghant yev amanor)

Bengali: শুভ বড়দিন (shubho bôṛodin)

Bulgarian: Честита Коледа (Čestita Koleda) Весела Коледа (Vesela Koleda)

Cherokee: ᏓᏂᏍᏔᏲᎯᎲ & ᎠᎵᎮᎵᏍᏗ ᎢᏤ ᎤᏕᏘᏴᎠᏌᏗᏒ - (Danistayohihv & Aliheli'sdi Itse Udetiyvasadisv)

Cheyenne: Hoesenestotse & Aa'eEmona'e

Chinese (Mandarin): 聖誕快樂 新年快樂 [圣诞快乐 新年快乐] - (shèngdàn kuàilè xīnnián kuàilè) and 恭喜發財 [恭喜发财] (gōngxǐ fācái) - used at Chinese New Year

Chinese (Taiwanese): 聖誕節快樂 (sing³-tan³-tseh khoai³-lok⁸). 新年快樂 (sin-ni⁵ khoai³-lok⁸) and 恭喜發財 (kiong-hi² huat-tsai⁵)

Cornish: Nadelik Lowen ha Blydhen Nowydh Da and Nadelik Looan ha Looan Blethen Noweth

Corsican: Bon Natale e pace e salute  

Croatian: Sretan Božić! and Sretna Nova godina!

Czech: Veselé vánoce a šťastný nový rok

Danish: Glædelig jul og godt nytår

Dutch: Prettige kerstdagen en een Gelukkig Nieuwjaar! and Zalig kerstfeest en Gelukkig Nieuwjaar

English: Merry Christmas and Happy New Year!

Estonian: Rõõmsaid Jõule ja Head Uut Aastat and Häid Jõule ja Head Uut Aastat

Fijian: Me Nomuni na marau ni siga ni sucu kei na tawase ni yabaki vou

Filipino: Maligayang pasko at manigong bagong taon!

Flemish: Zalig Kerstfeest en Gelukkig Nieuwjaar

French: Joyeux Noël et bonne année

German: Frohe/Fröhliche Weihnachten - und ein gutes neues Jahr / ein gutes Neues / und ein gesundes neues Jahr / und einen guten Rutsch ins neue Jahr

German (Swiss):  Schöni Fäschttäg / Schöni Wienachte -- und e guets neus Jahr / en guete Rutsch is neue Johr -- Schöni Wiehnachte und es guets Neus -- Schöni Wiänachtä, äs guets Nöis

German (Bavarian): Froue Weihnåcht'n, und a guad's nei's Joah

Greek: Καλά Χριστούγεννα! (Kalá hristúyenna) and Ευτυχισμένο το Νέο Έτος! (Eftyhisméno to Néo Étos!) and Καλή χρονιά! (Kalí hroñá)

Haitan Creole: Jwaye Nowèl e Bònn Ane

Hawaiian: Mele Kalikimaka me ka Hauʻoli Makahiki Hou

Hebrew: חג מולד שמח ושנה טובה - Chag Molad Sameach v'Shanah Tovah

Hindi: शुभ क्रिसमस (śubh krisamas) and नये साल की हार्दिक शुभकामनायें (naye sāl kī hārdik śubhkāmnayeṅ)

Hungarian: Kellemes karácsonyt és boldog új évet

Icelandic: Gleðileg jól og farsælt komandi ár and Gleðileg jól og farsælt nýtt ár

Indonesian: Selamat hari natal dan tahun baru

Irish: Nollaig shona duit/daoibh (Happy Christmas to you). Beannachtaí na Nollag (Christmas Greetings). Beannachtaí an tSéasúir (Season's Greetings) and Athbhliain faoi mhaise duit/daoibh (Prosperous New Year). Also, Bliain úr faoi shéan is faoi mhaise duit/daoibh (Happy New Year to you)

Italian: Buon Natale e felice anno nuovo

Japanese: メリークリスマス (merī kurisumasu) -- New Year greeting - 'Western' style
新年おめでとうございます (shinnen omedetō gozaimasu)
New Year greetings - Japanese style
明けましておめでとうございます (akemashite omedetō gozaimasu)
旧年中大変お世話になりました (kyūnenjū taihen osewa ni narimashita)
本年もよろしくお願いいたします (honnen mo yoroshiku onegai itashimasu)

Klingon: QISmaS DatIvjaj 'ej DIS chu' DatIvjaj (sg) and QISmaS botIvjaj 'ej DIS chu' botIvjaj (pl)

Korean: 즐거운 성탄절 보내시고 새해 복 많이 받으세요 and (jeulgeoun seongtanjeol bonaesigo saehae bok manhi bateusaeyo)

Kurdish: Kirîsmes u ser sala we pîroz be (and) Kirîsmes u salî nwêtan lê pîroz bê

Latin: Natale hilare et annum faustum

Lithuanian: Linksmų Kalėdų ir laimingų Naujųjų Metų

Malay: Selamat Hari Natal (Christmas) and Selamat Tahun Baru (New Year)

Maltese: Il-Milied Ħieni u s-Sena t-Tajba - Awguri għas-sena l-ġdida

Maori: Meri Kirihimete me ngā mihi o te tau hou ki a koutou katoa

Mongolian: Танд зул сарын баярын болон шинэ жилийн мэндийг хүргэе and (Tand zul sariin bayriin bolon shine jiliin mendiig hurgey)

Navajo: Ya'at'eeh Keshmish

Nepali: क्रस्मसको शुभकामना तथा नयाँ वर्षको शुभकामना - (krismas ko subhakamana tatha nayabarsha ko subhakamana)

Norweigan: God jul og godt nytt år (Bokmål) and God jol og godt nyttår (Nynorsk)

Old English: Glæd Geol and Gesælig Niw Gear

Persian:  kerismas mobārak) ریسمس مبارک and (sale no mobārak) سال نو مبارک

Polish: Wesołych świąt i szczęśliwego Nowego Roku

Portuguese: Feliz Natal e próspero ano novo / Feliz Ano Novo and Boas Festas e Feliz Ano Novo / Um Santo e Feliz Natal

Punjabi: ਮੈਰੀ ਕ੍ਰਿਸਮਸ। / میری کرِسمس (merī krismas - not used) and ਨਵਾਂ ਸਾਲ/ਵਰਾ ਮੁਬਾਰਕ। / نواں سال، ورہا مبارک (navā̃ sāl/varā mubārak)

Raotongan: Kia orana e kia manuia rava i teia Kiritimeti e te Mataiti Ou

Romanian: Crăciun fericit şi un An Nou Fericit

Russian: С Рождеством Христовым (S Roždestvom Khristovym) and С наступающим Новым Годом (S nastupayuščim Novym Godom)

Samoan: Ia manuia le Kerisimasi ma le Tausaga Fou

Sardinian: Bonu nadale e prosperu annu nou

Scottish Gaelic: Nollaig chridheil agus bliadhna mhath ùr

Serbian: Христос се роди (Hristos se rodi) - Christ is born and Ваистину се роди (Vaistinu se rodi) - truly born (reply) and Срећна Нова Година (Srećna Nova Godina) - Happy New Year

Slovak: Veselé vianoce a Štastný nový rok

Spanish: ¡Feliz Navidad y próspero año nuevo!

Swahili: Krismasi Njema / Heri ya krismas -- Heri ya mwaka mpya

Swedish: God jul och gott nytt år

Tahitian: Ia orana no te noere and Ia orana i te matahiti api

Thai: สุขสันต์วันคริสต์มาส และสวัสดีปีใหม่ - (sùk săn wan-krít-mâat láe sà-wàt-dee bpee mài)

Tibetan: ༄༅།།ལོ་གསར་ལ་བཀྲ་ཤིས་བདེ་ལེགས་ཞུ། - (Losar La Tashi Delek - Happy New Year)

Tongan: Kilisimasi fiefia mo ha ta'u fo'ou monū'ia

Turkish: İyi Noeller ve Mutlu Yıllar
İyi seneler / Yeni yılınız kutlu olsun (Happy New Year)
Yeni yılınızı kutlar, sağlık ve başarılar dileriz
(We wish you a happy, healthy and successful new year)

Ukranian: Веселого Різдва і з Новим Роком
(Veseloho Rizdva i z Novym Rokom)

Thai: Chúc Giáng Sinh Vui Vẻ và Chúc Năm Mới Tốt Lành

Welsh: Nadolig llawen a blwyddyn newydd dda

Xhosa: Siniqwenelela Ikrisimesi Emnandi Nonyaka Omtsha Ozele Iintsikelelo

Yiddish: אַ פֿרײליכע ניטל און אַ גוטער נײַער יאָר - (A freylikhe nitl un a guter nayer yor)

Zulu: Ngikufisela uKhisimusi oMuhle noNyaka oMusha oNempumelelo

The above list was a sample of a longer list from Omniglot, a site dedicated to languages from around the world. Visit their site for more languages including pronunciations.  They also made the following note: Christmas is not universally celebrated and there are a number of different dates for Christmas and New Year depending on which calendar is used. Orthodox Christians who use the Julian calendar, for example in Russia and Serbia, celebrate Christmas on January 7. Another collection of phrases for the holidays can be found here. Also check out this link on Christmas Around the World.

 

San Francisco Art Scene: Art Explosion Takes You on a Creative Journey

It's no secret that I love art as much as I love discovering what local artists in differnet pockets up the world are working on and what inspires them.

Every year shortly before San Francisco's Open Studios, I attend an opening hosted by Art Explosion, a studio space which profiles over 100 artists from the greater Bay Area.

Work ranged from pottery, photography and jewelry to abstract oils on canvas, watercolors on paper and mixed media.

I loved a mishmash of creations and paid more attention to photographers this year since I've been shooting more myself.

I liked the warm abstract mood of Dan Pask's photos and abstract art of Eve Shen.

Georgianne Fastaia's work continues to impress me and this year, I learned that her work has gone up 10-fold in price since I first walked into her SOMA gallery a few years ago. There's a piece I so want to hang for the world to see, but sadly out of my price range. Love her work.

Emily Citraro is known for figure drawings - my favorite of hers is here. Steven Brock's documentary style photography is amazing and he had a large enough gallery to woo you in for hours not minutes.

Jude Fauconnier has an interesting style, where new Picasso meets abstract, colorful sketching.

Victoria Veedell had quite a large number of finished paintings to hang out with, all perfectly lit so that the warm glows of the purples, greens and blues drew you in for more in that soothing sort of "sit with me and relax for awhile" way.

Although she's most certainly young, McKenzie Coonce caught my eye. My favorite painting of hers was not for sale (below) and her style was varied - color and style. If you opt for one style because you connect with a consistent artist's voice, there's "many" voices Coonce takes you to, but if variety and change is your thing, then she'll take you on that "tour."

And then there were jewelry designers. I felt (and said this to the artist) that this would draw a larger crowd in Los Angeles, Miami and Las Vegas. Below is an amazing piece of work - note that this "ring" that lays over your entire hand is one piece.

Hats off to the artists for a great showing as always!!

August Capital Food Porn: Bring it On

August Capital held their annual bash this week at their Silicon Valley's Sandhill Road headquarters. They did a fabulous job curating the best of the best in the industry, which equated to a wealth of interesting conversations.

Of course, they are notorious for making sure the food and wine is top notch and as always, they didn't disappoint. Below is a visual journey of what was on the menu, thanks to Taste, based on Third Street in San Francisco. 

While I typically have spent my time capturing photos of attendees and fun, social group shots, this year, I only focused on food porn, likely due to the increased time I've been spending covering food, wine and culture over on We Blog the World. (besides, food is a whole lot more fun to cover than gadgets even if I am a part-time geek).

Starting with the fresh peach prosecco spritzer, we then moved onto white wine (chard and sauvignon blanc) to go with some of the lighter appetizers.

There were the the petit lobster rolls with avocado, jalapeno & key lime aioli and the guava and brie empanada with basil, as well as the scrumptious salt code escabeche with roma tomatos and silicon olive oil on crostini and the Vadouvan spiced eggplant on pinenut biscotti.

They also had an oyster bar with two different kinds to choose from - both from northern California's coastline.

Passed plates included tamarind glazed marin sun farms pork belly, sauteed okra with pimento peppers and sweet corn, roasted local sea bass with compressed melon and cucumber salsa cruda and fried green beefstaeak tomatoes. (yes, time to move onto the Merlot and the Cabernet from Napa).

I loved the hand cut (homemade baby) pasta with summer chanterelles (very fresh), the sungold tomatoes, peas & marjoram and my two favorites of the savory dishes all night: the chilled corn soup in demitasse with chive and la tourangelle avocado oil on the top and the smoked spanish paprika flank steak with arugula and salsa rossa.

Did I mention the desserts?

SOCAP 2011 Co-Founder Kevin Jones Zooms in on Razer Scooter

Co-Founder of SOCAP, Kevin Jones who tries out a Razor (mine!) for the first time, kicks off the annual event.

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Meet Steamboat Ed's Aetheric Musical Machine: Calliope #5

Below is a little history and the story behind Steamboat Ed and his Aetheric Musical Machine. Ed and friends were at the annual Maker Faire in May. Instruments emitting fire are not new adn have been made for over a century. They are, however, uncommon. Calliope #4 is a Pyrophone since it's not intended for team, but for air or propane. With propane, the whistles emit FIRE, when tooting, hence the "pyrophone.' His whistles are Helmholz resonators, chosen because he discovered an excellent tutorial describing them. His whistles are activated with solenoid valves that he found on eBay. More in the short video below.

Here are some photos of his work in action.

Forget Windy Cold Chicago, Come to San Francisco in the Summer

Even though I’ve lived on the west coast for awhile, I still forget just how cold spring and summer is in San Francisco. Starting in May, it’s the time of year to migrate just in the same way northerners go south from January through April.

I recently went to a weekend festival in the South Bay and was so blown around that I had to resort to tying my hair back with a scarf to see through my hair. Had the scarf not been available, I may have packed it up and called it a day.

The following week, I had to move out to the living room couch since the wind that was tearing up my back garden was so loud, I found it hard to sleep. Bear in mind that I live on one of those traditional San Francisco hills, where you can actually have an outside back garden even if you live on a second or third floor. When the wind comes, the potted trees move, the chimes swirl, the hanging plants crash up against each other, the cats go nuts and it feels as if a tornado is about to come through your windows.

Sometimes I’ll throw on a Bose headset, turn on the meditation music, dim the lights and try to read to see if I can ignore the wild wind “swoons” which clearly want to be noticed in the middle of the night. Just like everything else, I have faith my body will adjust to it over time, in the same way people who live on top of a train station or next to an airport do.

I grew up on a lake in upstate New York and the sound of the boat motors that would often wake newcomers up in the early mornings. For me, it was nothing more than background noise and something I didn’t even notice because it had become part of my routine and my system “knew” and integrated it. I look forward to the time when my system starts to know the wind in the same way.

Curation is King: Rosenbaum in Silicon Valley Next Week For Book Release: CURATION NATION

"Curation, not creation, is king and Rosenbaum shows you why and what you can do with this knowledge. This is a great piece of research and analysis," says Guy Kawasaki.

"Read this book. Embrace Curation - and you'll be ready to "Crush It" with your focus and passion in the noisy new world of massive data overload," says Gary Vaynerchuk.

I have my own views which will follow in a more extensive book review shortly. (I just finished it). The short of it is: A must read. More to follow.

Author Steve Rosenbaum is in Silicon Valley next week to celebrate the book launch of Curation Nation: A World Where Consumers Are Creators. If you're in the Bay Area (or can be), don't miss attending his book celebration in Palo Alto on Tuesday night, April 26, 2011 for a book signing and a great discussion on curation: what it is, why it's important and where it's going. Details in the above invite including how/where to RSVP or feel free to email me.

Viral Media Experiment #Swagapalooza Hits San Francisco Again

For the second year in a row, I attended the quirky consumer and technology blogger event called Swagapalooza, which they call an experiment in viral media.

In a dark club in San Francisco (DNA Lounge), some of the top bloggers, tweeters, and digital influencers in the areas of mobile, tech, food and lifestyle gathered to watch and judge five-minute auditions from the creators of cool new products, largely targeted at mainstream consumers.

The key here is that the products are actual physical products rather than services and websites, which you so often find at similar events. Some of the products I had a chance to see and play with are listed below:

• Waboba Balls - They bounce off water, so that you can play catch in the pool or ocean. Video of product in action: http://bit.ly/gNw7kQ
• Mimi IQ - Like go fish, but with silly facial expressions. Will be available on Amazon in a few days.
• Crumpled City Maps - Lightweight, waterproof, 12 cities. More info here: http://bit.ly/f0dh2Q
• woDegrees - For every nutrition bar you buy, they give a nutrition pack to a hungry child.
• Sabøteur - The world's first tailored waterproof blazer.
• Transcendent Man - A documentary film about the life and ideas of Ray Kurzweil
• Boom Boom! Revolution - A card game you play by performing 'underground acts of guerilla goodness'.
• Grubwith.us - Eat with interesting people!
• FlingsBins - Pop-up recycling and trash bins.
• Stunner of the Month - A subscription sun glasses service that sends you a new pair of 'stunners' every month.
• Fizzies - Instant soda in a tablet, relaunching after 40 years.
• SwipeGood - Round up your purchases. Donate the change to charity.
• SourFlour - Building community through bread. (I just finished my loaf and I have to say, it went fabulously well with my homemade chicken soup I had waiting for me at home).

AdTech San Francisco Keynotes, Takeaways & Notes to Self: #adtech

The lunch keynote at AdTech this past week included CFO of Living Social John Bax, Zynga's Manny Anekal, and global head of social media for Pepsico Bonin Bough.

John Bax says their focus is on "local" and that local ads obviously do the best locally since there's more of an understanding of what their brand is about when you have regional sales guys. "Intimacy works," he says.

Mobile is also an important strategy for them according to Bax. He gives a few examples including a local merchant in Virginia who has a B&B. Within 15 days, they sold all the rooms the vendors wanted to book in advance, focusing on a different strategy for how they promoted weeknights versus weekends.

He also noted that people signed up for things they weren't necessarily searching for. For example, those who signed up for a sky diving promo they did were not proactively looking to go sky diving. Their strategy works if you look at their stats and results - they apparently also sold 2 million movie tickets with Fandango.

Manny Anekal from Zynga came at his presentation primarily from the angle of giving back, i.e., "here's what Zynga is doing to give back to the world." In addition to listing all the things they are doing for social good, he ended with a leave behind for brands wanting to do a campaign with them: "We can get you up and running quickly. We were able to get a major brand up and running within six weeks," he says. He also shared stats and insights into their Frito campaign, which grew their fan base to over a million. 

Bough was his normal funny and dynamic self on stage with a voice volume that was double his two prevoius speakers.  

He started with the Pepsico pitch of products and services under their umbrella, reminding people that they operate in more countries than the UN. Then he proceeded to go primal on us and show a slide of dinosaurs and early man's progression.

"Why we are all dinosaurs?" he shouts out to the audience. His key takeaway was about adapatability in a world that is changing so fast with exponential technologies hitting us year after year making it harder to keep up. 

"Adaptability is key to survival and success moving forward," he notes. “If you cease to adapt, then you cease to survive.”

While I missed Guy Kawasaki's keynote, I did not miss his book signing of new book: Enchantment, which was proof that he nailed it on stage.  The line was so long for both purchases and signing that they ran out of books. 

ESPN's VP Carol Cruz introduced this year's Achievement Awards right before Arianna's keynote. This year's award went to Mars' Carol Walker, who shared the award with Kathy Reardon in a 'classy moment.'

My tweets during the presentation below including AdTech's Brad Berens' share of where advertising numbers have gone up this year. Kudos to Brad and his dynamic team for pulling off yet another incredible AdTech this year.

1. Carol Walker in touching classy moment shares #achievement award with Kathy Reardon on #adtech stage this AM:http://ow.ly/i/ajSA9:22 AM Apr 13th via HootSuite
2. ESPN's VP Carol Cruz gives Carol Walker industry #achievementaward at #adtech -- http://ow.ly/i/ajRS9:15 AM Apr 13th via HootSuite
3. Brad Berens on the #adtech stage sharing advertising numbers & stats all going up inc attendance: http://ow.ly/i/ajRf

I covered Arianna's keynote in depth here including a two part video. Below she powerfully nailed her talk, which primarily focused on humanity, sleep deprivation, hyper local and hyper connected and balance.