May 05, 2013
Reflections: A Walk Into a Past & Present Estonia...
I'm lost as I navigate my way through the outskirts of Tallinn, but purposely so, as I know that magic lies in the unknown and what a better way to discover that unknown than to get lost. I flash back to my grandfather who would never hold my hand as we walked through the woods in the dense Adirondack mountains when we embarked on our summer hikes.
I know now that I never left his vision although at the time, he made me believe I was on my own after he purposely disappeared out of sight and watched me from behind a tree as panic entered my small face, those youthful child-like eyes searching for his familiar red and blue flannel shirt. Bringing me out of my comfort zone again and again was something my grandfather sought and it was less of a 'thing' he did from time-to-time, and more the way he lived his life.
It wasn't until I had long passed my twenties that I realized what a gift he had given me so many years ago despite the fact that to this day, anxiety still swallows me when I lose my way.
That anxiety occasionally moves to a "fight or flight" place and yet there's an excitement in that kind of anxiety, for I know that in that unknown place, I'm bound to make some rare encounter or learn some bizarre lesson about some bizarre piece of life I never deemed important before.
I reflect in that memory as I turn another corner, realizing that I left no trace of where I had been nor did I have a clue about where I was going. Having moved beyond the boundaries of the old town at least thirty minutes before, I stopped looking for landmarks I may have read about in some brochure or guidebook, and began to notice what was around me.
It was one of those off-blueish colored moments, where I realized I was pretty far from Kansas, in a part of town where people lived and didn't deal with tourists as part of their day...not unlike the small town and world where I grew up, they too didn't fit the storybook culture up until know, I had only read about.
May 02, 2013
Lithuanian Start-Up Demos Cool GooGPS Travel App on Tablet PC
I discovered (and used) an interesting new GPS app from a Lithuanian company when I was in Vilnius Lithuania recently.
They call it GooGPS, and the model is data for travel and tourism for visitors. Imagine a Samsung like tablet PC that is loaded with all the best of a city - main attractions, festivals, events, museums, churches, restaurants and hotels, that is light enough to hang around your neck while you meander through a new city.
Then, imagine along side of that data, you have access to all your social apps like Foursquare, Twitter and Instagram, a video camera for easy capturing and a browser to check email....all on a device that is connected 24/7 and limited for E10 a day.
UAB is a global pioneer that is successfully developing a new business model – rent of tablet PCs for travelers. These guys have created a set of programs called “interactive travel guide” that works with a modified Android operational system.
In the system which is within a portable 7-inch tablet, you have 3D navigational maps, connected to their controlled interactive guide with places of interest, routes and audio content.
It is currently available for visitors to Lithuania and Latvia with plans to expand to other regions in the future.
I tested it out for the day, which included site seeing in Vilnius, the main city and the outskirts. The only glitch I had was limited battery life, so the tablet died half way through my day but when it was up and running, it worked like a charm and was fun to use. Below is a video of me chatting to the product manager.
April 29, 2013
What a Trip to Helsinki Reminded Me About Life's Lessons...
It’s a funny thing in life in that quite often, the opposite paradigm of the same thing applies: when you ask for something, you usually get what you ask for and equally, when you least expect something to happen, it often does.
I find that I’m much more aware of both paradigms when I’m on the road.
The week I was due to fly to Eastern Europe, I found myself wondering why I was once again heading to a cold climate country when I had been dreaming of warm weather destinations for months.
I often visualize myself listening to Chopin’s Concerto in D (any of the minors really), on a beach in Chile, breathing in Bolivia’s Salar de Uyuni, or dining with a Mr. Handsome in some scrumptious steak restaurant with award-winning Mendoza wine in Buenos Aires, an evening which ends with a dance that equally embraces artful precision with unbridled passion. So Argentina I think. Grace and beauty at its best.
As travelers, we all cherish such moments on our around the world adventures, as we check off magical moments and experiences we have on some bucket list. Many of these moments forever change who we are and ultimately who we become.
These are the magical moments of travel: cultural faux pas’ that end in laughter, culinary experiences when our tongue is awoken to a new taste we never knew existed, or a hug from a child who doesn’t speak our language. It’s not just the tender moments which forever change us but the painful and unpleasant ones as well. We know this, but we try to avoid them at whatever cost.
April 20, 2013
Reflections on Community & HAPIfork's Kickstarter Campaign
I've done so many launches in my life that I'm not even sure I could count them all and yet a launch in and around crowdfunding is a relatively new experience for most of us.
Some launches alert the world that a product is shipping, that there's an IPO or a new partnership, that there are four new features than the previous version, that there's a new management hire, that the CEO is speaking on a panel, that product Z just won an award, or that an office is opening in Singapore...the list goes on. I've done them all.
Kickstarter, while not a new concept for the early adopters and technologists within my circles, my sisters who live in an East Coast small town have never heard of it nor have my friends in Florida, Minnesota and Canada. In other words, it's still a relatively new way for consumers to order a product, especially one which in many cases hasn't been built yet and there's only a basic prototype to show when the campaign goes live.
We're in day four of the HAPIfork Kickstarter campaign and plenty of press gave HAPIfork some love this week as part of the kick-off, the kind that is, that would cover this kind of announcement. The good news is that as a result of heightened media activity this week which comes on the heals of over 900+ media hits worldwide from its initial unveiling at CES in January, more and more mainstream press are intrigued and want to play with the fork.
From Dr. Oz, Good Morning America, Good Housekeeping, Penthouse and Men's Health, we've had discussions and coverage; it's a no brainer for their audience since its the kind of device mainstream consumers would want to try out just as they did when electric toothbrushes first hit the market and dentists confirmed that they can clean your teeth more comprehensively than a regular brush. In both cases, there's a "mindful component" to it.
Why wouldn't consumers reading consumer magazines want to learn about a new digital device that can help them eat better, improve their digestion and eat less, thereby consuming less calories. In an eager-to-consume everything and anything country with astonishing obesity rates, the timing of HAPIfork couldn't be better. Even ABC News was intrigued and Jay Leno and The Colbert Report gave the smart fork a call out in mid-January while NBC News Scott Budman covered it the day after Kickstarter went live.
It is precisely the kind of device that will make people think more carefully about their eating habits and suddenly, a "new pattern" of thinking and eating more mindfully kicks in. The goal is to modify "speed" behavior at the onslought and then extend into more mindful habits beyond a plate of food over a meal.
The Benefits of an Early Community:
While there are clearly other ways to get funded, Kickstarter helps to identify the early adopters and fans who really understand the inherent value of a "smart fork". Beyond a fad, people who jump on board early assume faith in a product that embraces a way of thinking that goes something like this:
"A connected fork isn't the only way to get healthy and lose weight, because at the end of the day, it's always my own decision about what I eat, when I eat and how fast I eat. While human input is a big part of leading a healthier lifestyle, I for one, could use a little help. HAPIfork can remind me, prodding me with each bite I take, to eat healthier, slower and be more mindful in the process. Most importantly, I understand this is a starting point and realize that this fork can act as a digital coach to help modify my behavior over time...and alone, is an important first step to the path of mindful eating and living."
The above mantra or statement if you like, isn't an official statement from the company...it's how I personally think about HAPIfork as an enabler of healthy habits, starting with food.
Education will be a big part of this campaign, starting with Kickstarter and well into the coming months ahead. With Kickstarter, we will see the formation of an early community who is willing to take a healthy step into that universe, one that leads to a HAPier and more fulfilling life.
Building a community isn't new, nor was it new at the birth of social media. Smart marketers have always understood that the customer is king and he/she leads the way, not the CEO. Customers aka your community is critical at the beginning of a product launch and throughout its entire lifestyle.
30 years later and I still flash a smile and feel an emotional bond when I see the Pillsbury Doughboy on TV. Great branding? You could say so, especially since I'm not their target audience. For decades, they achieved sustainable success inside their community (moms and women who bake with their products) and outside their community, people like me who have a warm and fuzzy feeling about their brand even though I'm not a user.
Regardless of what kind of product launch you're doing -- inside a crowdfunding paradigm like Kickstarter or IndieGoGo or out -- it always goes back to the customer and making them happy again and again and again. In recent years, I've seen far too many companies forget how important customer feedback is, for without them, there is no sustainable growth. There is no product. There is no company.
For HAPILABs and HAPIfork, it's the start of learning about a community that embraces the concept of happiness, mindful eating and health early on. It's been a thrilling ride to be driving the marketing and PR efforts since the prototype kick off, but as I watch the Kickstarter numbers rise hour after hour, and excitement runs up and down my spine, I remind myself that this is just the beginning. The exciting days are ahead as we learn from customers using the fork, how it has positively affected their lives.
Here's the link to the Kickstarter campaign if you are interested in supporting the campaign at whatever level - as a supporter, or simply because you can't wait to get your paws on one of these magical HAPIforks.
Posted by Renee Blodgett on April 20, 2013 | Filed in America The Free, Client Announcements, Client Media Kudos, On Health, On Innovation, On Mobile & Wireless, On Technology, PR & Marketing | Permalink | Comments (0) | TrackBack (0)
April 19, 2013
Reflections While Boston, My Old Hood, Is Under Attack
Being on the road and in back-to-back meetings for the last three days, I haven’t had time to digest and process the Boston Marathon incident until tonight. In fat I heard about it during a meeting with a media buddy who was late to the lunch since he was covering the story and had to file before leaving the office. His brow was strained as he said, “sorry I’m late, but I was buried deep in the Boston tragedy.”
My heart raced…..he didn’t at first mention the Marathon, so after my mind darted from massive fire to another shooting along the lines of what happened in a Colorado theatre, he went on, seeing that I hadn’t had heard the news. I heard fragments: Bombs. Finish Line. Terrorism I asked? Chris didn’t know.
Since Boston had been my home for many years and I have experienced Boylston Street’s chaotic crowds for many a’ Spring watching friends and even on one occasion, a boyfriend cross the finish line. I worked with the Massachusetts Association for the Blind when I was in my twenties, while living there, and even watched blind runners I was helping to raise money for equipment they needed, cross that very same finish line.
Personally, I’ve never been a runner so have never quite understood the intense satisfaction and glorious reward a runner must feel after so much training, to then “high five” loved ones as he or she made it to the end, some not quite knowing they would. I’ve known many people participate over the years – some of them trying to improve their time from the previous year, some trying to prove that they had the endurance to make it at all, and others who flew in from other cities because they considered the Boston Marathon a race they must do at least once in their lifetime.
In my later Boston years, we stopped going every year since as I grew older, fewer and fewer people I knew participated and more often than not, friends wanted to avoid the crowds and the chaos of what those crowds brought, none of which is the chaos that poor Boston experienced this year. It wasn’t unlike New Yorker’s fleeing the city during New Year’s Eve or local Brazilians heading to the country at Carnival time.
HAPIfork on Kickstarter: Nearly 3 Days Into the Campaign
I remember being in the offices of a well known mobile and software company ten or so years ago after having lunch with the CEO. They had just completed an IPO and as we walked into the main office space, increasingly becoming overcrowded with cubicles, he noticed how many employees were watching the stock price on their screens.
With me trailing behind him, he abruptly stopped and addressed his teams with a sense of urgency that surprised me. He said in a bold voice: "I don't want to see you starring at numbers on your screen all day - spend your time doing whatever you can to make our existing customers happy."
Hear hear. At the start of the HAPIfork Kickstarter campaign two days ago, I found myself obsessed with checking the screen constantly, even during meetings. The addictive nature of a campaign that has $$'s attached to it is impossible to ignore. After day two, I stopped and returned to a quick check every other hour, as a way to quickly check the progress but not be consumed by it.
That said, a campaign of this nature takes on a life of its own. After four hours, the Kickstarter HAPIfork campaign was 10% towards reaching its $100K goal and on day three, we are at 42,544 at the time of writing this blog post.
Here's a glimpse of my addictive screen grabs on Wednesday and Thursday.
April 17, 2013
HAPIfork Launches Kickstarter Campaign: World's First Connected Fork Now Available for Pre-Order
For the last few months, as anyone in my circle can affirm, nothing has consumed more of my time than a magical little device called HAPIfork, referred to as the vibrating fork and also its claim to fame: the world's first connected fork.
Since our initial unveiling at CES, the world has embraced HAPIfork, eager to try this unique device aimed at helping you slow down how fast you eat.
Today, we're kicking a Kickstarter campaign to raise funds for the manufacturing and distribution of HAPIfork, so alas, people can finally pre-order the device which aims to transform people's relationship with food.
In January, HAPIfork was the recipient of the CES Innovations Award, Health & Wellness category and soon thereafter, the word quickly spread to over 50 countries globally culminating in hundreds of articles, blog posts, tweets, television and radio appearances as well as a fun shout out from The Colbert Report and Jay Leno.
Keeping in line with Kickstarter rewards at various funding levels, the HAPIfork will be offered as a perk for up to 2,500 people funding $89, and at the $99 level for anyone else who would like to be in the first commercial batch. In addition, the opportunity to be part of the beta testing program, receiving the HAPIfork at the earliest possible availability date, is offered at the $300 level perk. The campaign, which starts today and runs until May 31, 2013, has a fundraising target of $100,000.
HAPIfork was designed by French entrepreneur and inventor Jacques Lépine whose idea was based on research which shows that by eating slower, people can improve the way they feel, improve their digestion and lose weight.
Unlike other health related tools, the HAPIfork is inconspicuous and appropriate for out-of-home use. The smart fork also collects information for future analysis or monitoring in clinical settings. All data is transmitted to a ‘personalized online dashboard’ when the user connects their HAPIfork to their computer or mobile device making it easy to monitor eating habits and health improvement at home or on the road.
The fork will be released in three colors (blue, green and pink) and will ship to Kickstarter funders first before the general public. The product will initially go on sale in the US and EU in the fourth quarter of this year.
Bravo and a well deserved High Five to the entire HAPILABS team. We're excited to move HAPIfork closer to distribution and grateful to Kickstarter for their support to get this campaign to GO!
SO, c'mon over and support us, order a HAPIfork and start eating more slowly, transforming the way you think about food, eat food and digest food.
Onward & upward to a Healthier and HAPier place!
April 15, 2013
Fourth Annual TEDxBerkeley Event To Kick Off April 20
The fourth annual TEDx Berkeley Event (a 501c3) will kick off on Saturday, April 20, 2013 at Berkeley’s Zellerbach Hall with 13 thought provoking and renowned speakers and three performers, set to tackle this year’s theme: Catalyzing Change.
This decade presents significant and global change that will impact how we use technology, how and where we work, communicate and use utilities and applications across industries, from education, mobile technology, biotech and biofuels to healthcare, government, sustainability and beyond.
Learning and sharing ideas in a way that provokes change and making the world a better place is what TED events are about. Given that Berkeley is an epicenter of innovation, inspiration and talent, it’s the perfect location for speakers and attendees alike to participate in this important global conversation.
Below is a list of the 2013 TEDxBerkeley speakers and performers:
- Chris Anderson: Chris is the co-founder and chairman of 3D Robotics, former editor of WIRED Magazine and author of The Long Tail, Free: The Future of a Radical Price and Makers: The New Industrial Revolution.
- Louann Brizendine, MD: Louann is a practicing neuropsychiatrist, a New York Times best-selling author, a professor at UCSF, founder of Women’s Mood & Hormone Clinic, and a media commentator specializing in sex differences and The Male and Female Brain.
Posted by Renee Blodgett on April 15, 2013 | Filed in America The Free, Client Announcements, Conference Highlights, Events, On Innovation, On Technology, WBTW | Permalink | Comments (0) | TrackBack (0)
April 03, 2013
Kundera's Immortality: A Person is Nothing But His Image, But a Woman is Nothing But Her Truth
I just finished yet another Milan Kundera novel: Immortality. He is, as always intense. I happen to be one of his fans, one who patiently understands the flow of his meandering style, knowing the poetic philosopher in him who needs us to read each and every line.
It's as if I'm in his head when I really listen to his meanders, and can even sense where and how he is sitting as he writes a passage, can feel the women he has known and not known and all the intricate details which make up his life, or least the bit which give it meaning.
The first meander centered around image and the premise was that a person is nothing but his image. "Philosophers can tell us that it doesn't matter what they world thinks of us, that nothing matters but what we really are. But philosophers don't understand anything. As long as we live with other people, we are only what other people consider us to be. Thinking about how others see us and trying to make our image as attractive as possible is considered a kind of dissembling or cheating." (I'd add, dying).
March 25, 2013
HAPIfork Parades Around Austin Taking in the Energy of SXSW
HAPIfork, which has taken on a mind of his own, decided to embark upon Austin during South by Southwest (SXSW) with Andrew Carton and I. He made a few interesting stops along the way and had quite a few encounters, starting with a little saloon action in the lobby of the Driskill Hotel. After all, we were in Texas after all.
Then he headed to the Rackspace party where he met Travis.
A little more Western cowboy and rope action along Fourth Street.