May 06, 2014
Reflecting on the 2014 Social Media Oscars!
It's been about a month since the Shorty Awards ceremony in New York, otherwise known as the Social Media Oscars! Now in its sixth year, it is an annual event which honors the best people and organizations on Twitter and social media.
This year, I was a finalist in the Business Influencer category, which is a great category to be in as a communicator of other people's magic, a talent that some simply toss in the generic publicist category.
Over the years, I have found that many executives don't think publicists understand business; they're merely there to communicate a CEO's vision.
As odd as that may sound, this mentality is what often leads to failed campaigns and when communications are not made a "strategic" priority of the company, it also leads to failed businesses. And so, business influencer is a great category as far as categories go yet the process had me on edge for days. Here's why!
April 10, 2014
Kolibree, World’s First Connected Electric Toothbrush Now Live For Pre-Orders on Kickstarter
Today, Kolibree, the guys who brought the world's first connected electric toothbrush to market at CES in January, announced that their connected toothbrush is now available for pre-orders on Kickstarter, the renowned crowdfunding platform that allows users to help fund a project or product.
I've been involved in a marketing and communications role and as an advisor since the beginning, so it has been quite a fun ride so far. Since we first showed the prototype in Las Vegas at the beginning of the year, we have received overwhelmingly positive feedback from everyone from mom's who are excited about being able to monitor their kid's brushing for the first time, entrepreneurs who recognize great innovation and existing electric toothbrush users to geeks and developers who are interested in building third party apps to gamify the experience at an even deeper level.
We've come a long way since the beginning and Kolibree's earliest prototype -- it's now time to move this ever so elegant connected toothbrush to the next level!
Funds raised from Kickstarter supporters will be used to manufacture and distribute Kolibree’s connected toothbrush, starting with a limited rollout in June and wide distribution worldwide starting in the U.S. and Europe in late Q3/early Q4 2014.
April 01, 2014
Denting The Future With Passionate Geeks in Sun Valley Idaho
When you hear the word DENT, you might have a visual of a dental brand or maybe an auto repair company, but your mind might not automatically jump to a conference in the middle of the Idaho mountains whose goal is to shake things up across industries with technology.
Now in its second year, Steve Broback and Jason Preston are the visionaries behind this event, which aims to explore the magic and science of visionary leadership and groundbreaking success.
While so many events and conferences focus on one main track or trending idea, i.e, mobile apps, enterprise software, wearables or connected devices, DENT the Future has focused on creating an "experience" for its attendees, all centered around entrepreneurship, leadership and having "fun."
Sessions and discussions ranged from mobile development, gaming, delegation and goal setting to the art of design, crowdfunding, wearable tech, data visualization and decoding the language of glamour.
March 03, 2014
Next Generation Power Summit Kicks off on March 5
I recently agreed to participate in an online video series on social media in business called Next Generation Power Summit, produced and organized by Australian entrepreneur Rosemary Burnett.
The series will kick off March 5, 2014 and run through March 18 and the schedule of social media gurus and expert interviews are listed below.
The video interview series aims to help businesses with their online and digital strategy through advice and insights from a host of folks living it and breathing it every day. Objectives of the series are to:
- Get clear about your core message and brand
- Build a following on social media
- Attract and connect with your ideal client in the places they are hanging out.
- Turn those connections into relationships and sales
- Learn the strategies the experts have adopted themselves, to achieve ‘big business’ success.
I'm up on March 17 however there's a host of great other consultants and specialists in the line-up starting on March 5 beginning with Rosemary's kick off. Note that it is free to participate but you have to register on the main Next Generation Power Summit home page.
I'm told that this Tele-summit series is similar in approach to a Global Mentor Mastermind event. There will be the opportunity to watch the video interview replays for a limited time if you can’t make it on the launch date however you will need to register regardless to get access to the content.
February 13, 2014
Speakers Rethink, Redesign & Recreate at TEDxBerkeley 2014
This year marks the fourth year I've been involved as co-curator at TEDxBerkeley, an annual TEDx event held at Zellerbach Hall in Berkeley California. Now in its fifth year, this was the first year the event sold out at 1,700 and that's not including volunteers and our team. We had an outstanding line-up of speakers and performers this year, and the talks were centered around this year's core theme: Rethink, Redesign, Recreate.
Below is a summary of a handful of the talks, but you can find out more about the speakers on the TEDxSpeaker page and through their online videos which should be posted sometime in February or early March 2014.
Kicking things off in the morning was well renowned entrepreneur and former Apple evangelist, Guy Kawasaki, whose talk was entitled The Art of Innovation.
Addressing entrepreneurs and wanna-be entrepreneurs, he suggests that rather than draft a mission statement, create a vision with real meaning...in other words, a mantra of why you should exist. Fedex doesn't equate to a series of trucks that deliver packages, but Peace of Mind.
Posted by Renee Blodgett on February 13, 2014 | Filed in America The Free, Client Announcements, Client Media Kudos, Conference Highlights, Entertainment/Media, Events, Magic Sauce Media, On People & Life, On the Future, San Francisco, TravelingGeeks, WBTW | Permalink | Comments (0) | TrackBack (0)
February 05, 2014
To Matriarchs & Our Roots
I’ve always loved the word Roots. In English at least, the word always made so much sense to me since the word’s foundation is in fact, a foundation….Roots are the source of where things are formed and grow; they are the part of a plant which attaches to the ground and gives it support, just like a family does. It is also the basic cause and the source of origin of something, like our culture and “hood” provide us throughout our lives.
We are all born from a root, a strong thread of sorts that binds us to a known place, a known culture, a known color and a known value system and just like a maple tree knows its soil, we know our own. And, just like that tree grows and blossoms into something rich, pure and beautiful before it eventually withers and dies, we too go through a similar journey, passing through cycles just as nature does, calling on our “roots” to give us the support and strength we need to get to the next stage of our lives.
Somehow we have this notion as children that our parents and grandparents won’t ever die because they were the first source of strength, protection and support we ever knew; it doesn’t seem possible that the matriarch or patriarch everyone turned to for strength, would someday lose their own.
February 04, 2014
Smart Money Silicon Valley on February 11
Well worth checking out for investors, entrepreneurs and technologists on February 11, 2014, is Smart Money Silicon Valley, an interactive event where you can engage directly & intensely with other investors.
It is a forum to discuss cultural issues & problems associated with your particular area as regards the startup ecosystem & investment.
Smart Money Silicon Valley envisions a global community where the seeds of this investing ecosystem can be planted anywhere.
27 Investors will be speaking during the day including a Cocktail Party at end of day where you can mix with investors socially. Also recently added don't miss the BitCoin & Virtual Currencies Round Table with William Quigley, Clearstone Venture Partners; Jered Kenna, Tradehill; Steve Kirsch, Cointrust; Bill Tai, Charles River Ventures; Nick Shaek, Ribbit Capital.
February 03, 2014
TEDxBerkeley Announces Speaker & Performer Line-Up for Feb 8 Event
The fifth annual TEDx Berkeley, which will be held at Berkeley’s Zellerbach Hall on Saturday February 8, 2014, will feature 20 inspiring and innovative speakers and performers who will address this year’s theme Rethink, Redefine, Recreate.
From education and healthcare to the monumental shifts we are seeing across technology, digital entertainment, sustainability, communications and the environment, the goal of this year’s event is to open up a global conversation around innovative ideas and transformations that happen when we don’t follow the status quo. The speaker and performer line-up for 2014 includes the following thought leaders and visionaries:
Kare Anderson: Kare is Say it Better Center founder, an Emmy-winning former NBC and Wall Street Journal reporter, columnist for Forbes and Huffington Post, and a translator of neuroscience research which improves how we connect and collaborate.
Nikki Borodi: Nikki is a musician, clown, aerial acrobatic, yoga instructor and artist who is in the process of writing a circus rock show to inspire people to manifest their dreams.
Vangelis Chaniotakis: Vangelis, who dreams of starting his own circus troupe, has been training on partner acrobatics since 2011 while also dabbling in hand balancing, tumbling, and static trapeze.
Brenda Chapman: Brenda was formerly a story artist at Walt Disney Feature Animation, story supervisor on The Lion King, helped launch DreamWorks Animation Studios and created, wrote and directed for Pixar Animation Studios including Golden Globe winning Brave.
January 06, 2014
KEECKER’s Smart & Connected Robot Launches at CES 2014
Paris-based KEECKER is showing off its new smart, wirefree and connected robot on the International CES 2014 show floor in Las Vegas Nevada this week. The new connected device will redefine the home entertainment and connected devices market. With a powerful video projection and 360° audio & capture system, KEECKER allows you to project movies, listen to music, browse the web, make video calls, play video games, transform the design of your home and more, all controlled through your smartphone.
Using KEECKER's innovative technology, you can transform your home with just one single device, eliminating the need for so many ”siloed” technology solutions we are forced into using today. KEECKER can project digital rich art, media, images and video anywhere as well as move around your home. Truly wirefree and mobile, KEECKER rolls alongside you using its advanced motorized wheels.
Moving beyond entertainment as we know it today, KEECKER transforms any room into an entertainment arena and any surface into a massive and immersive screen. Freed from its ”container”, content can be projected anywhere, whether its traditional entertainment, video, photos, interior design or beyond.
Posted by Renee Blodgett on January 6, 2014 | Filed in America The Free, Client Announcements, Conference Highlights, Events, On Innovation, On Mobile & Wireless, On Robotics, On Technology, On the Future, TravelingGeeks | Permalink | Comments (0) | TrackBack (0)
Kolibree Unveils World's First Connected Electric Toothbrush
Kolibree, a company dedicated to innovative solutions to keep you healthy and smart, launched the world’s first connected electric toothbrush last night at the large renowned Unveiled Media Event in Las Vegas on the eve of the 2014 International Consumer Electronics Show (CES). Unlike anything else that exists today, Kolibree’s smart toothbrush has a unique technology to analyze your brushing habits and display them on a mobile dashboard you can readily access from your phone.
Kolibree’s connected toothbrush is paired with a mobile app. You simply download the free mobile app, connect via Bluetooth and every brushing is recorded. Then, the data about how you brushed automatically synchronizes to your smartphone telling you whether you brushed long enough and reached the hard-to-reach but important parts of your teeth and gums.
With the Kolibree connected toothbrush and mobile app, you can take control of your health and teeth with easy-to-understand monitoring and scoring. You can easily share your stats with your dentist and family or choose to keep it private. Designed for families, the app works with several toothbrushes so the entire family can participate. Kolibree rewards your progress and cheers you on when you are improving, allocating points to kids to encourage them to improve their brushing habits.
Posted by Renee Blodgett on January 6, 2014 | Filed in America The Free, Client Announcements, Conference Highlights, Events, On Health, On Technology, TravelingGeeks, Web 2.0 | Permalink | Comments (0) | TrackBack (0)