May 31, 2013
All Things D 2013 Wrap: Rockets, Authentification Pills & Speech to The Future of TV
All Things D just held their 11th annual conference in Rancho Palos Verdes California this past week. Imagine a few hundred billionaire and millionaire game changers in a room at an oceanside resort, discussing the latest digital technology trends that impact a host of industries: from government, retail and consumer electronics to mobile advertising, digital TV and everything in between. It makes you wonder: Are we moving to a world that looks something like this?
Some of the trends and reccuring themes are not new this year, but they are more pressing as storage gets cheaper, bandwidth gets faster and it is becoming more common to program your home and tap into a mobile device for nearly everything we do.
How people think about things that were once a Star Trek-like discussion are now becoming reality: energy sources, Google Glass that brings virtual and augmented reality to life in more ways than one, electric versus gas powered cars, a trip to Mars if you have a bank account big enough to afford a ticket, wearable devices and how we will view what we now call TV in the next decade. And, that's just the beginning.
Posted by Renee Blodgett on May 31, 2013 | Filed in America The Free, Conference Highlights, Events, On Innovation, On Science, On Technology, TravelingGeeks, WBTW | Permalink | Comments (0) | TrackBack (0)
May 26, 2013
Embracing & Owning Your Imperfections Opens More Doors, Not Less...
People who know me well know that I'm a sucker for a new read. As long as there's not six other books in queue or the recommended book is so uncompelling I can't get through it, it's mine for the taking. When I was beating up on myself recently, a friend recommended I look into the work of Brene Brown.
I started with her TED talk and then moved to her book: The Gifts of Imperfection -- oh such a compelling title in a country that deems itself more perfect than any other. Some may call it a personal self help book, and while aspects of that may be true, the category has gotten such a bad rap lately that I'd prefer to call content what it is designed to do: help you get from A to B through whatever wisdom the author shares through their vantage point and skillset. If that's self help, fine.
Is it self help when you need to learn a specific management skill and an expert who has the wisdom shares it through a book to get you unstuck? We look down upon wisdom that might help elevate ourselves and our sense of humanity but praise things that help our skills and ability to accomplish and succeed. You get my point.
Posted by Renee Blodgett on May 26, 2013 | Filed in America The Free, Books, On People & Life, On Poems, Literature & Stuff, On Spirituality, On Women, PR & Marketing, Reflections, Social Media, WBTW | Permalink | Comments (0) | TrackBack (0)
May 18, 2013
Flight Behavior: Kingsolver's Riveting Tale Makes Extinction of Species REAL
Climate Change. Global Warming. Whatever title you give "it," we don't talk about "it" at dinner parties, not in the same way we discuss things which happen at our child's school, the latest movie or episode of Mad Men or where we're going on vacation this year.
Barbara Kingsolver's latest book: Flight Behavior, attempts to convey the dangers of climate change through an All American story of a farming family whose lives are turned upside down because of it. As butterflies settle on their land because of weather shifts in Mexico the previous year, a mystery unravels as to why.
A witty, melancholy and pure account of rural life in the American Appalachia belt, it is also a serious play-by-play of what could happen to a species when their normal "flight behavior" gets changed as a result of being forced to winter (and mate) somewhere new.
While the narrative is driven by the not yet true extinction of the Monarch butterfly, she taps into expert sources for guidance in constructing a fictional story within a plausible biological framework.
Flight Behavior is a suitable title since the phrase applies to butterflies as much as it does to humans, as evident through the unraveling of a dysfunctional marriage of main character Dellarobia Turnbow.
May 17, 2013
5 Important Issues From 5 TEDxBerkeley Speakers: Help Us Pave the Way
As a co-curator of a TEDx event, you have a joyful honor of bringing important issues you want to see brought to the table...to the table, or in this case, a TEDx stage. Having been involved in the curation process at TEDxBerkeley for a few years now, there are speakers and writers I've met along the way who have haunted me -- positively and negatively -- the latter often provacative enough that regardless of whether it's a pretty story, you know the story must be told.
Personal issues that keep me awake at night include the ugly embrace of processed food, climate change & the implications for wildlife and the world, the growing divide between the rich and the poor, our sad state of healthcare and education, and women's inequalities. There are countless others, but there's only so much that can absorb my already noisy back channel at any given time.
At TEDxBerkeley this year, we were able to bring some of those conversations to attendees.
I have always wanted Robert Neuwirth to speak at TEDxBerkeley ever since I first heard him speak at PopTech a few years ago. He is best known for his work with squatter communities and poverty. He wrote Shadow Cities: A Billion Squatters, A New Urban World, a book describing his experiences living in squatter communities in Nairobi, Rio de Janeiro, Istanbul and Mumbai.
He brings us on a journey to West Africa and how locals came up with a creative way to source their own energy when the government couldn't.
Lagos residents use energy conservation. In his time in Lagos, he saw people get their water in large canisters not from fresh water sources or private wells. The Lagos government claims that it provides safe drinking water in sufficient quantities to its people, according to a newspaper he read on his way out of the country and yet, its far from reality. There is no real functioning water system in Lagos and other things are not efficient either. Apparently they waste N1.5 billion by leaving their computers on standby.
Posted by Renee Blodgett on May 17, 2013 | Filed in America The Free, Client Announcements, Conference Highlights, Events, On Education, On Health, On Innovation, On Politics, On Science, On Technology, On the Future, On Women, TravelingGeeks | Permalink | Comments (0) | TrackBack (0)
May 05, 2013
Reflections: A Walk Into a Past & Present Estonia...
I'm lost as I navigate my way through the outskirts of Tallinn, but purposely so, as I know that magic lies in the unknown and what a better way to discover that unknown than to get lost. I flash back to my grandfather who would never hold my hand as we walked through the woods in the dense Adirondack mountains when we embarked on our summer hikes.
I know now that I never left his vision although at the time, he made me believe I was on my own after he purposely disappeared out of sight and watched me from behind a tree as panic entered my small face, those youthful child-like eyes searching for his familiar red and blue flannel shirt. Bringing me out of my comfort zone again and again was something my grandfather sought and it was less of a 'thing' he did from time-to-time, and more the way he lived his life.
It wasn't until I had long passed my twenties that I realized what a gift he had given me so many years ago despite the fact that to this day, anxiety still swallows me when I lose my way.
That anxiety occasionally moves to a "fight or flight" place and yet there's an excitement in that kind of anxiety, for I know that in that unknown place, I'm bound to make some rare encounter or learn some bizarre lesson about some bizarre piece of life I never deemed important before.
I reflect in that memory as I turn another corner, realizing that I left no trace of where I had been nor did I have a clue about where I was going. Having moved beyond the boundaries of the old town at least thirty minutes before, I stopped looking for landmarks I may have read about in some brochure or guidebook, and began to notice what was around me.
It was one of those off-blueish colored moments, where I realized I was pretty far from Kansas, in a part of town where people lived and didn't deal with tourists as part of their day...not unlike the small town and world where I grew up, they too didn't fit the storybook culture up until know, I had only read about.
May 02, 2013
Lithuanian Start-Up Demos Cool GooGPS Travel App on Tablet PC
I discovered (and used) an interesting new GPS app from a Lithuanian company when I was in Vilnius Lithuania recently.
They call it GooGPS, and the model is data for travel and tourism for visitors. Imagine a Samsung like tablet PC that is loaded with all the best of a city - main attractions, festivals, events, museums, churches, restaurants and hotels, that is light enough to hang around your neck while you meander through a new city.
Then, imagine along side of that data, you have access to all your social apps like Foursquare, Twitter and Instagram, a video camera for easy capturing and a browser to check email....all on a device that is connected 24/7 and limited for E10 a day.
UAB is a global pioneer that is successfully developing a new business model – rent of tablet PCs for travelers. These guys have created a set of programs called “interactive travel guide” that works with a modified Android operational system.
In the system which is within a portable 7-inch tablet, you have 3D navigational maps, connected to their controlled interactive guide with places of interest, routes and audio content.
It is currently available for visitors to Lithuania and Latvia with plans to expand to other regions in the future.
I tested it out for the day, which included site seeing in Vilnius, the main city and the outskirts. The only glitch I had was limited battery life, so the tablet died half way through my day but when it was up and running, it worked like a charm and was fun to use. Below is a video of me chatting to the product manager.
April 29, 2013
What a Trip to Helsinki Reminded Me About Life's Lessons...
It’s a funny thing in life in that quite often, the opposite paradigm of the same thing applies: when you ask for something, you usually get what you ask for and equally, when you least expect something to happen, it often does.
I find that I’m much more aware of both paradigms when I’m on the road.
The week I was due to fly to Eastern Europe, I found myself wondering why I was once again heading to a cold climate country when I had been dreaming of warm weather destinations for months.
I often visualize myself listening to Chopin’s Concerto in D (any of the minors really), on a beach in Chile, breathing in Bolivia’s Salar de Uyuni, or dining with a Mr. Handsome in some scrumptious steak restaurant with award-winning Mendoza wine in Buenos Aires, an evening which ends with a dance that equally embraces artful precision with unbridled passion. So Argentina I think. Grace and beauty at its best.
As travelers, we all cherish such moments on our around the world adventures, as we check off magical moments and experiences we have on some bucket list. Many of these moments forever change who we are and ultimately who we become.
These are the magical moments of travel: cultural faux pas’ that end in laughter, culinary experiences when our tongue is awoken to a new taste we never knew existed, or a hug from a child who doesn’t speak our language. It’s not just the tender moments which forever change us but the painful and unpleasant ones as well. We know this, but we try to avoid them at whatever cost.
April 20, 2013
Reflections on Community & HAPIfork's Kickstarter Campaign
I've done so many launches in my life that I'm not even sure I could count them all and yet a launch in and around crowdfunding is a relatively new experience for most of us.
Some launches alert the world that a product is shipping, that there's an IPO or a new partnership, that there are four new features than the previous version, that there's a new management hire, that the CEO is speaking on a panel, that product Z just won an award, or that an office is opening in Singapore...the list goes on. I've done them all.
Kickstarter, while not a new concept for the early adopters and technologists within my circles, my sisters who live in an East Coast small town have never heard of it nor have my friends in Florida, Minnesota and Canada. In other words, it's still a relatively new way for consumers to order a product, especially one which in many cases hasn't been built yet and there's only a basic prototype to show when the campaign goes live.
We're in day four of the HAPIfork Kickstarter campaign and plenty of press gave HAPIfork some love this week as part of the kick-off, the kind that is, that would cover this kind of announcement. The good news is that as a result of heightened media activity this week which comes on the heals of over 900+ media hits worldwide from its initial unveiling at CES in January, more and more mainstream press are intrigued and want to play with the fork.
From Dr. Oz, Good Morning America, Good Housekeeping, Penthouse and Men's Health, we've had discussions and coverage; it's a no brainer for their audience since its the kind of device mainstream consumers would want to try out just as they did when electric toothbrushes first hit the market and dentists confirmed that they can clean your teeth more comprehensively than a regular brush. In both cases, there's a "mindful component" to it.
Why wouldn't consumers reading consumer magazines want to learn about a new digital device that can help them eat better, improve their digestion and eat less, thereby consuming less calories. In an eager-to-consume everything and anything country with astonishing obesity rates, the timing of HAPIfork couldn't be better. Even ABC News was intrigued and Jay Leno and The Colbert Report gave the smart fork a call out in mid-January while NBC News Scott Budman covered it the day after Kickstarter went live.
It is precisely the kind of device that will make people think more carefully about their eating habits and suddenly, a "new pattern" of thinking and eating more mindfully kicks in. The goal is to modify "speed" behavior at the onslought and then extend into more mindful habits beyond a plate of food over a meal.
The Benefits of an Early Community:
While there are clearly other ways to get funded, Kickstarter helps to identify the early adopters and fans who really understand the inherent value of a "smart fork". Beyond a fad, people who jump on board early assume faith in a product that embraces a way of thinking that goes something like this:
"A connected fork isn't the only way to get healthy and lose weight, because at the end of the day, it's always my own decision about what I eat, when I eat and how fast I eat. While human input is a big part of leading a healthier lifestyle, I for one, could use a little help. HAPIfork can remind me, prodding me with each bite I take, to eat healthier, slower and be more mindful in the process. Most importantly, I understand this is a starting point and realize that this fork can act as a digital coach to help modify my behavior over time...and alone, is an important first step to the path of mindful eating and living."
The above mantra or statement if you like, isn't an official statement from the company...it's how I personally think about HAPIfork as an enabler of healthy habits, starting with food.
Education will be a big part of this campaign, starting with Kickstarter and well into the coming months ahead. With Kickstarter, we will see the formation of an early community who is willing to take a healthy step into that universe, one that leads to a HAPier and more fulfilling life.
Building a community isn't new, nor was it new at the birth of social media. Smart marketers have always understood that the customer is king and he/she leads the way, not the CEO. Customers aka your community is critical at the beginning of a product launch and throughout its entire lifestyle.
30 years later and I still flash a smile and feel an emotional bond when I see the Pillsbury Doughboy on TV. Great branding? You could say so, especially since I'm not their target audience. For decades, they achieved sustainable success inside their community (moms and women who bake with their products) and outside their community, people like me who have a warm and fuzzy feeling about their brand even though I'm not a user.
Regardless of what kind of product launch you're doing -- inside a crowdfunding paradigm like Kickstarter or IndieGoGo or out -- it always goes back to the customer and making them happy again and again and again. In recent years, I've seen far too many companies forget how important customer feedback is, for without them, there is no sustainable growth. There is no product. There is no company.
For HAPILABs and HAPIfork, it's the start of learning about a community that embraces the concept of happiness, mindful eating and health early on. It's been a thrilling ride to be driving the marketing and PR efforts since the prototype kick off, but as I watch the Kickstarter numbers rise hour after hour, and excitement runs up and down my spine, I remind myself that this is just the beginning. The exciting days are ahead as we learn from customers using the fork, how it has positively affected their lives.
Here's the link to the Kickstarter campaign if you are interested in supporting the campaign at whatever level - as a supporter, or simply because you can't wait to get your paws on one of these magical HAPIforks.
Posted by Renee Blodgett on April 20, 2013 | Filed in America The Free, Client Announcements, Client Media Kudos, On Health, On Innovation, On Mobile & Wireless, On Technology, PR & Marketing | Permalink | Comments (0) | TrackBack (0)
April 19, 2013
Reflections While Boston, My Old Hood, Is Under Attack
Being on the road and in back-to-back meetings for the last three days, I haven’t had time to digest and process the Boston Marathon incident until tonight. In fat I heard about it during a meeting with a media buddy who was late to the lunch since he was covering the story and had to file before leaving the office. His brow was strained as he said, “sorry I’m late, but I was buried deep in the Boston tragedy.”
My heart raced…..he didn’t at first mention the Marathon, so after my mind darted from massive fire to another shooting along the lines of what happened in a Colorado theatre, he went on, seeing that I hadn’t had heard the news. I heard fragments: Bombs. Finish Line. Terrorism I asked? Chris didn’t know.
Since Boston had been my home for many years and I have experienced Boylston Street’s chaotic crowds for many a’ Spring watching friends and even on one occasion, a boyfriend cross the finish line. I worked with the Massachusetts Association for the Blind when I was in my twenties, while living there, and even watched blind runners I was helping to raise money for equipment they needed, cross that very same finish line.
Personally, I’ve never been a runner so have never quite understood the intense satisfaction and glorious reward a runner must feel after so much training, to then “high five” loved ones as he or she made it to the end, some not quite knowing they would. I’ve known many people participate over the years – some of them trying to improve their time from the previous year, some trying to prove that they had the endurance to make it at all, and others who flew in from other cities because they considered the Boston Marathon a race they must do at least once in their lifetime.
In my later Boston years, we stopped going every year since as I grew older, fewer and fewer people I knew participated and more often than not, friends wanted to avoid the crowds and the chaos of what those crowds brought, none of which is the chaos that poor Boston experienced this year. It wasn’t unlike New Yorker’s fleeing the city during New Year’s Eve or local Brazilians heading to the country at Carnival time.
HAPIfork on Kickstarter: Nearly 3 Days Into the Campaign
I remember being in the offices of a well known mobile and software company ten or so years ago after having lunch with the CEO. They had just completed an IPO and as we walked into the main office space, increasingly becoming overcrowded with cubicles, he noticed how many employees were watching the stock price on their screens.
With me trailing behind him, he abruptly stopped and addressed his teams with a sense of urgency that surprised me. He said in a bold voice: "I don't want to see you starring at numbers on your screen all day - spend your time doing whatever you can to make our existing customers happy."
Hear hear. At the start of the HAPIfork Kickstarter campaign two days ago, I found myself obsessed with checking the screen constantly, even during meetings. The addictive nature of a campaign that has $$'s attached to it is impossible to ignore. After day two, I stopped and returned to a quick check every other hour, as a way to quickly check the progress but not be consumed by it.
That said, a campaign of this nature takes on a life of its own. After four hours, the Kickstarter HAPIfork campaign was 10% towards reaching its $100K goal and on day three, we are at 42,544 at the time of writing this blog post.
Here's a glimpse of my addictive screen grabs on Wednesday and Thursday.