Flipboard's 2nd Anniversary: The Team Celebrates in Palo Alto

Flipboard is turning two years old this weekend and celebrated its anniversary this past week in its Palo Alto CA parking lot with friends, family, employees, investors and Silicon Valley influencers.

For those of you who don't know what Flipboard is, you're missing out on a beautiful online experience. Pegged as a 'social magazine', Flipboard is an app for the iPad, iPod and Android which allows you to view content in a way that is stunningly delicious, where photos and simplicity rule.

Part aggregator and part stunning UI for content you already consume, it was listed in the 50 Best Inventions in 2010 by Time Magazine and they describe the experience: "Flipboard ends the chaos by grabbing updates, photos and links from your friends and other interesting people, then reformatting everything in a wonderfully browsable, magazine-like format." Well said and it's spot on.

The other thing that makes Flipboard such a cool app is the people behind it.

The team is headed by former Tellme head Mike McCue, who is a natural "marketing machine," precisely because he "isn't one."

Mike one of the most genuine, down-to-earth understated entrepreneurs in Silicon Valley, with a heart and brain that are equally matched.

So, when the team said c'mon down and celebrate with us, how could I refuse?

They have attracted great talent who want to make a difference in the way we consume content today.

In a world where we're constantly barraged by irrelevant stuff, whether its from social media or websites and blogs, Flipboard lets you dictate what you want to see in a gorgeous format.

The casual outside party held a number of surprises, such as the photo booth where you could get your photograph taken in front of magazine cover, like Rolling Stone. You could also feel ten years old again, while you fished for a miniature teddy bear wearing a Flipboard T-shirt from a machine. And, they had a buffet of pork, beef and chicken barbecue as well as a variety of salads, beer, soda and wine. 

Below Flipboard CEO Mike McCue and Klout's COO Emil Michael 

We all know that Scobleizer aka Robert Scoble is a huge fan of the app :-)

Back to the local touch. Sinister Dexter who has an awesome sound, played blues, rock and hopping jazz for several hours and sadly by the time I wanted to kick off my shoes and swing dance to a number, they were starting to pack away their instruments.

Kudos to the Flipboard team for all of their successes to-date. I, for one, am a fan, and no I sadly don't have any stock or work for them.

Photo credits: team show in car and Emil/Mike shot from Eric Alexander of Flipboard, other photos by Renee Blodgett.

Is Social Media Turning You Into a Low Self Esteem Anxiety-Rich Freak?

A University of Salford in the UK conducted a story which indicates that social media contributes to lower self esteem and higher anxiety.

Roughly half of the survey’s nearly 300 participants, reported that their use of social networks such as Twitter, Facebook and others reduces the quality of their lives.  

Confidence is affected, they say, self esteem is lower they say and two-thirds claim they find it difficult to relax or sleep after spending time on social networks.

This isn't rocket science. Ask anyone you know who spends a lot of time in front of a screen, glued to online games, social networks, management platforms like Hootsuite or sites where they're engaging in any way.

Roughly a quarter cited work or relationship difficulties due to online confrontations and more than half of the participants say they feel “worried or uncomfortable” at times they are unable to access their Facebook or email accounts. I have seen anxiety arise around me when people can't access their worlds online, including something as small as a Foursquare check-in.

Spend more time in an always on digital world and of course you're anxiety will increase. This isn't rocket science. But people are so hooked into the notion that it connects us 'more' that they don't look for the obvious negative side effects.

Sure, I can meet new people across the globe if I am constantly glued to my Hootsuite stream, and given that I run a travel blog, there's a lot of pluses to that, but bottom line, it takes us away from real human connections - there's only so many hours in a day.

It doesn't help that tools like Klout, Kred, PeerIndex and others assign us grades on a daily basis that encourage high school "who's the popular kid of the day" behavior. Offline for a day or a week and your Klout score goes down.

The tools are so one dimensional and dare I say "unheathily addictive" that it keeps you drawn into a social media online game you can never win, particularly if you want to have healthy relationships offline. Nicholas Carr's book The Shallows: What the Internet is Doing to our Brains doesn't lie. Not a new book, but the behavior shift is real whether or not you agree with everything in the book. Also see my post from last year on multiple digital personas.

I find it ironic that a post entitled: How Social Media Makes Romantic Relationship Thrive is immediately above a post entitled: Social Media Fuels Low Self Esteem & Anxiety on Mashable, where I originally learned about the study. Here's a link to a video reporting some of the results.

People I talk to seem to be fighting to get quality time with their other halves and the main culprit in the way? Mobile Devices and their PCs. Enuf said.

 

Fotobabble for Websites, Facebook Timeline & New iPhone App Release

Fotobabble announced three new updates this week: Fotobabble for Websites, Fotobabble for Timeline and a new iPhone App release.   

Fotobabble for Websites is a new application that for the first time lets an organization run photo and audio-driven campaigns and promotions directly from any website. Through the visual impact of photos, the emotion of voice and the power of social media, brands and businesses can increase web traffic and audience engagement.

Everloop.com, the leading online social site for kids and tweens, selected Fotobabble for Websites to power its INSPIRE contest with international pop star Greyson Chance. Kids were invited to take a photo of what inspires them, add their voice, and enter to win an iPad and autographed posters.

Fotobabble for Timeline is the only Facebook application that engages fans with the visual impact of photos and emotion of voice. Easy to install, brand and customize, the app lets organizations launch creative Facebook marketing contests and campaigns.

Fotobabble features such as photo contests and voting; "like-gating" with Talking Photos; customized photo galleries; and more are now fully Timeline compatible. 

Creating Talking Photos with Fotobabble’s iPhone App allows you to make iPhone photos bolder and more beautiful with just a couple of simple clicks. Powerful effects, filters, cropping tools and more help you create Talking Photos that you’ll want to share with everyone. 

• Effects – Choose from ten gorgeous effects ranging from vivid color to washed-out retro.
• Filters – Enhance, adjust, and perfect your photos with one-click editing tools.
• Cropping and rotate tools – Flip, crop, and rotate your photos to position them however you want to.
• More – Fix red-eye, brighten or saturate your photos and more. 

WeOttaGo Delivers Relevant Data About Where To Hang Out on the Road

This past weekend, I hung out with the WeOtta founders Forrest and Grant Wernick, who gave me a demo of their mobile app, WeOttaGo -- available as a free download at the iTunes store. WeOtta is all about giving you more accurate refined data about what to do and where to go in a particular location.

Using machine learning and natural language processing (my past life -- aka Dragon Systems days), they harness, process and turn data that is unstructured into contextually relevant results that are most relevant to us in real time.

Example: you're in San Francisco or London and are trying to find a great wine bar that is still open now that dinner has finished and you look at your watch and it's after 11 pm. How many times do you struggle to think of a place to go that is close to where you're already at, even if you know a city relatively well. As an avid traveler, this happens to me all the time.

There a number of filters, including asking WeOttaGo for dive bar, a classy wine bar less than a mile away or a romantic Japanese restaurant.

It will return results that you can flag, save for later or to visit now.

They are working with major telcos to power their next generation of applications, search companies to enable them to serve up more contextually relevant local results, and a mix of other companies that operate in the local space to improve ad targeting. More about them here.

 

American Academy of Environmental Medicine Warns People About Smart Meters

The American Academy of Environmental Medicine (AAEM) has released its latest position paper on electromagnetic field (EMF) and radiofrequency (RF) health effects calling for immediate caution regarding smart meter installations. Citing several peer-reviewed scientific studies, the AAEM concludes that “significant harmful biological effects occur from non-thermal RF exposure” showing causality.

As an article over at The Blaze says of smart meters impact: headaches, insomnia, tinnitus, DNA breakdown are all just a few of the myriad problems mentioned when people talk about the constant bombardment of EMFs or electromagnetic frequencies, a huge by-product of the new Smart Meters being installed by public utilities around the country.

“A more thorough review of technological options to achieve society’s worthwhile communications and business objectives must be conducted to protect human health and wellbeing” stated Dr. William J. Rea, a member of the AAEM and former thoracic surgeon. “By continuing to layer more and more wireless communication within our communities, we are setting the stage for widespread disease.” 

The AAEM also expresses concern regarding significant, but poorly understood quantum field health effects of EMF and RF.  “More independent research is needed to assess the safety of ‘Smart Meter’ technology,” said Dr. Amy Dean, board certified internist and President-Elect of the AAEM. “Patients are reporting to physicians the development of symptoms and adverse health effects after smart meters are installed on their homes. Immediate action is necessary to protect the public’s health.  Our research shows that chronic RF and EMF exposure can be very harmful.”

Dr. William J. Rea, past president of AAEM, and a long time researcher on the effects of EMFs on the human body, says “Technological advances must be assessed for harmful effects in order to protect society from the ravages of end-stage disease like cancer, heart disease, brain dysfunction, respiratory distress, and fibromyalgia. EMF and wireless technology are the latest innovations to challenge the physician whose goal is to help patients and prevent disease.”

The AAEM Calls For: 

•   Immediate caution regarding “Smart Meter” installation due to potentially harmful RF exposure
•   Accommodation for health considerations regarding EMF and RF exposure, including exposure to wireless “Smart Meter” technology
•  Independent studies to further understand health effects from EMF and RF exposure
•  Use of safer technology, including for “Smart Meters”, such as hard-wiring, fiber optics or other non-harmful methods of data transmission
•  Independent studies to further understand the health effects from EMF and RF exposures
•  Recognition that electromagnetic hypersensitivity is a growing problem worldwide
•  Consideration and independent research regarding the quantum effects of EMF and RF on human health
•  Understanding and control of this electrical environmental bombardment for the protection of society

Information on the effect of installing millions of Smart Meters, all equipped with wireless transmitters that are constantly filling the environment with EMFs, is just starting to trickle in. An electrical engineer named Rob States has been looking into this problem:

“Since individuals with no history of RF disease are experiencing symptoms the first day the meter is installed, we can assume the meter’s RF emissions are not the only problem.  The RF network is activated months after initial meter installation.  Extensive measurements have demonstrated that all of the meters measured so far, including ABB, GE, and Landis Gyr, emit noise on the customer’s electric wiring in the form of high frequency voltage spikes, typically with an amplitude of 2 volts, but a frequency any ware from 4,000 Hertz, up to 60,000 Hz.  The actual frequency of the phenomena is influenced by the devices that are plugged into the customer’s power.  Some houses are much worse than others, and this observation has been confirmed by PG&E installers that have talked to us.”

The AAEM’s position paper on electromagnetic and radiofrequency fields can be found here. AAEM is an international association of physicians and other professionals dedicated to addressing the clinical aspects of environmental health. 

TEDxSummit in Qatar's Doha Brings Together Nearly 100 Cultures to Accelerate Change & Meaning

I recently came back from Doha Qatar, where I attended a week-long event exclusively for TEDx organizers.

The first TEDxSummit was hosted by the Doha Film Institute at the Katara Cultural Center aka the Katara Valley of Cultures. The "village" is a bit like a sprawling outdoor convention center that houses an ampitheatre, tents and domes where you can see live concerts and events.

Katara was born out of a long held vision to position the State of Qatar as a cultural lighthouse of art if you will, highlighting the best of theatre, literature, music and visual art in the Middle East. It sits along the water, so you can watch boats sail by and a sunrise in the early evening off in the distance while you take in your event, whether it be performing arts or meetings, or in our case, a mishmash of both. 

Before arriving, I wasn't sure what to expect, from the kinds of content they'd choose to why Qatar and what is Qatar? Refer to my numerous posts on Qatar including a write-up on the Arab Museum of Modern Art, images of the impressive Museum of Islamic Art, a display of work from renowned Chinese artist Cai Guo Qiang and the over-the-top Murakami Ego exhibit.

What is Qatar is probably the most mind blowing takeaway from the event as you'll see from my write-ups. At first, it didn't make sense why we were having an event in such a remote place, a country barely known to so many and yet, after returning from the Summit, the location makes perfect sense.

Given that the Summit attracted TEDsters from nearly a hundred countries around the world, it is in fact a fairly central location, though obviously a longer haul for those of us on the American west coast. And, given the diversity of the attendees, Qatar, which rather than having hundreds of years of history and cultural references, really only started to make its marks a few decades ago.

In other words, its a country in search of an identity as demonstrated by the volume of new immigrants pouring in to tap into Qatar's exploding economic growth...less a land of local Qataris and more a land of transplants from Jordan, Oman, Saudi Arabia, Pakistan, Lebanon, the list goes on.

And, let's not forget other stats: 75% of those living in Doha and surrounding area are expats/foreign nationals. Doha is preparing for its growing global interest; the city is about as modern as it gets with highrises going up faster than Las Vegas hotels in its prime.

The other reason Qatar makes sense as a location, is that so few of us in the west know "enough" about the Middle East, particularly the complexities of Islam and the culture that goes along with it. Understanding Qatar helps you understand the rest of the region.

Through greater understanding comes compassion, empathy, tolerance, gratitude and a willingness to not just expand your horizons and knowledge base, but reach out and help in whatever way makes sense. This, by the way, is integral to what TED at its core is about. 

And so, we all embarked on soil that is new, yet old, to discuss ways we can help each other, sharing best practices, what works and what doesn't.

Some of the sessions included: How to Write About Your Speakers, Sponsorships, Keeping Your Event Sustainable, Social Media Strategies, Building Salons, Blogging, Making Change with Corporate Events, Capturing Great Photo Content, Planning, Stage & Production Tips, Branding, Livestreaming, Working with Tight Budgets and more.

Clearly it made sense for teams from specific regions to pow-wow with each other. Wwe had breakout sessions in large tents in the middle of the desert broken out by parts of the world, i.e., Eastern Europe, Australia, Central America and in the states, it was broken down even further (northern California, Midwest and so on).  

Below are ketchnotes of one of the TEDxSummit sessions from C. Todd Lombardo, organizer of TEDxSomerville in the greater Boston area.

While meeting by region helps each group share resources, and even space for meetings, its amazing how much you can learn from organizers in parts of the world that have nothing in common with your own. This is separate of course from what you learned from locals who happened to be hanging out or 'working the event' -- in the middle of the desert.

For example, storytelling on stage is very different at a small event in West Africa, yet what is so natural in a village is often missing from a large TEDx stage that may resort to Powerpoint and a speaker's 20 years of experience and knowledge. The opposite applies too of course; there are clearly things from larger events that small towns can use to expand their presence and brand awareness. In other words: borrow from the formal for the informal and take the informal into the formal and make magic happen by blending the best of both together.

The other surprise for me was the whole concept of "you don't know what you don't know and you don't know who you don't know." I didn't even know all the organizers in my own region (greater Bay Area), nor did I know the depth of where TEDx events had spread.

For example, while the events are largely by geography, there are a few that are connected to brands/companies, universities and other institutions. Did you know that there's a TEDxHouses of Parliament? This isn't just fascinating data - this is revolutionary. Consider the kinds of conversations they have already had and will evolve as a result of this kind of "new" organization and collaboration.

Bringing everyone together to share, collaborate and execute on ideas around the world is brilliant. Let's not forget the 'healing' and compassion that comes as a result of greater understanding, which inevitably comes from bringing such a global audience together in one place.

Well done and hats off to Bruno Giussani, Chris Anderson, Lara Stein, and the NY & Doha teams for turning another great idea into a reality.

Some of the Speaker and Presentation Highlights include:

• 'The Human Arabesque' opening night video sourced inspiration from Doha's Museum of Islamic Art. The team researched traditional arabesque patterns in a quest to incorporate regional culture to create a moving, human sculpture representing the transformative power of x.
• Futurist Juan Enriquez has always been a long time favorite of mine. He contends that science and technology are leading us rapidly towards the next "human species." See excelvm.com.
• Vinay Venkatraman, who is a founding partner at the Copenhagen Institute of Interaction Design, has developed an alternative vision to creating a more inclusive world through a design concept he refers to as 'Frugal Digital.'
• TED Senior Fellow Cesar Harada demonstrated a bold new design for a sailing craft with a flexible rudder -- on both ends. Called 'Protei,' the robot is designed to sense and clean up oceans.

• I loved Shereen El Fedi's talk on how bad laws fuel and good laws fight HIV. Chart after chart, example after example, she demonstrated her point. Check out their work at HIV Law Commission.
• Amit Sood wowed the crowd with an incredibly impressive demo of the Google Art Project. They have collected and curated the world's greatest art, from museums and beyond, onto the web, making it as easy to access your favorite piece of work or view art you've never heard of or are likely never to see in person. You can even search by sub-category, by typing in for example, red and Picasso for everything that Picasso did in red. There are other filters as well that could keep you glued to this site for hours if not days.
• Rives, who many of us know as a renowned poet, has given awe-inspiring performances on the TED stage before. In Doha, he took us a journey of factoids using his poetic tongue. Bouncing from site to site, we learned about some of the most trivial and not so trivial knowledge on the web, ranging from culture and politics to insects and sex.
• With passion and energy, Indian artist Raghava KK argued why everyone should have a 200-year plan.
• Rare book scholar William Noel fascinated the audience with his research. Using a particle accelerator to read ancient works, he took us on a journey from start to finish. He's a huge believer in open-source and open-data and he and his team are making their work open to others (aka the web of ancient manuscripts).
• Comedian Maz Jobrani intertwined humor with local culture and events. You have depth as a comedian when you can stand on a stage in Qatar and have Americans, Lebanese, Saudi Arabians, Qataris, Scandinavians, Japanese and Aussies all laughing at the same time. He's known for his work on the 'Axis of Evil Comedy Tour,' which traveled around the world, including the Middle East.

• National Food Security Programme chairman Fahad Bin Mohammed Al-Attiya educated me most about where Qatar was a hundred years ago versus where it is today and where's its heading. They're working on a Master Plan, using Qatar, which only has two days of water supply, as a model for sustainable, environmentally friendly agriculture in arid regions.
• Yahay Alabdeli who curates TEDxBaghdad created a lot of teary eyed attendees with his story about how he traveled back to Iraq after 34 years to create an event that pulled not just locals but others who had left Iraq but returned specifically for his event. As you can imagine, it was much more than a reunion. He went through a number of obstacles to make it happen, so it seems perfect that his event theme was: "Making the Impossible Possible."

• One of my old time favorites Hans Rosling returned to the TED stage, bringing humor to sex, religion and data once again. What was even more fascinating was having his global trends in health and economics from every country in the world presented in a place where we had representation by nearly every region in the world. All of his talks exude one of his sweetest talents - his dry humor and quirkiness. Beyond the quirkiness he shows in his professional life, which adds to the power of his talks, let's not forget that the man swallows swords for kicks in his spare time. What's not to adore about Hans? (see a video interview with Hans at the Summit here - he uses legos, rocks and humor that reveals deep insight in typical Hans-style).

Because the event was an International Summit where best practices and learning beyond "talks" were a big part of the agenda, the highlights that will inevitably be glued to people's minds and hearts include the experiencial activities.

Below is a brainstorming session in a tent set up in the desert dunes, roughly an hour and a half south of Doha.

TEDx-ers formed a TEDx in the middle of the sand dunes while others filmed from above:

 

There was dune bashing, also in the south of the country.

 

And, kayacking among mangroves in the north, after which we were guests in the home of a local man, who fed us well and shared some of his photos and life experiences:

 

A visit to the Al-Zubara Fort:

A boat tour along the water:

 The incredibly breathtaking Islam Museum of Art:

Education City has representation from some of the top schools, including Carnegie Mellon University, Cornell University’s Weill Cornell Medical College, Georgetown University School of Foreign Service, Northwestern University, and others, with a goal to grow Qatar's knowledge base, making it an attractive place to visit and work in the future. 

Below, Weill Cornell Medical College in Qatar Weill Cornell.

Below is a shot taken at one of the cafes in the Souq Waqif one night (we ended up in the Souq several evenings). Despite the fact that the Souq doesn't serve alcohol, it was a great place to hang out, socialize, shop, drink coffee and eat fabulous local food.

 

Desert Day in the South. Of course, it wouldn't be desert day without an opportunity to catch a ride on a camel:

A casual shot of TEDx organizers in the desert...

Then there was the late afternoon drumming session, which frankly, I can never get 'enough of...'.

A music jam session in one of the main tents - small but intimate and full of great TEDx talent:

18-year old Jordanian pianist Sima Sirriyeh, who composes her own pieces played for us on the main stage.

Opening night, they danced and sang. And then, danced and sang some more.

We took in the best of the local culture and greater Doha through visits to Souq Faqif, the Arab Museum of Modern Art, and the Cai Guo Qiang and Murakami Ego exhibitions. Also check out Doha's Centre for Media Freedom.Late nights were spent in the hotel bars where we stayed: The W and Kempinski Hotels. 

Photo Credits:

• Katara Village, Fort, Boat, Landscape City Shots, Brainstorm session, Hands, Anderson, Dunes, TedxStage Shot1: Javier Junes
• Yahay Alabdeli, Cesar Harada, Inside Museum of Islamic Art: Duncan Davidson
• Group shot in dunes: taken on my camera by a TEDx-er
• North site visit for lunch, middle of desert scene, Hans sword shot from a previous event, casual desert day shot, camel close up, Souq, Maz Jobrani, opening night, drumming circle, jam session in tent after hours, Sima Sirriyeh: Renee Blodgett
• Education City Weill Cornell University shot - website.  

Relevenz: Your Mobile Calendar Marries Relevant & Hyper Local Promos

If the word of the day in the social media world isn't engagement or curation, then its geo-location or relevance.

Finding things that matter to you amidst the clutter (bring on smart and interesting curators please) is like finding a needle in a haystack. And truth be told, while the content needs to be interesting, it also needs to be relevant.

Relevenz is banking on the fact that people are starving for more and more relevance in a world where so much of what comes our way either doesn't spark our interest or has nothing to do with who we are or what we care about.  

Relevenz is a downloadable app (they're starting with iPhone and Android with other mobile support coming later this year) that focuses on relevance within your social calendar. The idea is simple: share relevant plans with people who matter to you (Plancast has demonstrated that sharing events with friends is something people will spend their time doing), and within the parameters of that shared information, you can be informed of local offers, products and services that are most relevant to your world.

Additionally, you can make requests for products and services you want. Who would want to use this? Says co-founder Stephen Oman, "we're targeting people who have extremely busy schedules, such as husband wife teams with children who have a hard time synching up their schedules." 

Obviously small business owners and consultants make logical targets as well. If you're a retailer or a vendor, you could use Relevenz to reach your customers in a very targeted way, get notified what your customers might be looking for and with the knowledge, allow you to make useful decisions to best bid for their business. 

If you're a business, you can create targeted hyper-local offers in a simple self-service mode.

They have integrated with Google apps to give content "context." For example, if you put Austin Texas in your calendar, Relevenz knows your location so it can push relevant information to you within a few miles of your current destination. 

When the merchant wants to throw up a specific offer, that offer will show up under a special "offers" tab to ensure your inbox or calendar doesn't get cluttered with promotions...yet, it's there under a customized tab if you're interested in exploring. Obviously the offer is hyper local adding to the relevancy. The vendor gets charged not the consumer - it's almost like a reverse Groupon.

As far as expansion and business model? They plan to open up their API so developers can build once there's more data. Check out their site for more information as well as links to download their app.

LocalSocial: The Bridge Between Mobile, Proximity Marketing & Great Deals

LocalSocial is all about the bridge between mobile and proximity marketing. Targeting business owners, retailers, merchants and venue owners, they're trying to make it easy to create offers and loyalty points rewards that can only be unlocked on the premises.

The goal of course is to drive footfall, repeat visits, and provides deep insight and social context for new and existing existing visitors. It turns anonymous walk-ins in to real people, enabling merchants to better engage with your customers in a way that's convenient and fun for them. 

What they're doing is not new, but it is relevant and it is tapping into a massive market, one which a ton of players are banking on the fact that the power of proximity and location mapped with interests and culture will be a goldmine for brands. 

LocalSocial's proximity framework uses Bluetooth and other technologies to detect physical proximity to other people and devices to enrich user experiences using multi-player games and marketing apps, presumably useful ones that will provide value to consumers not detract.

Here's How it Works:

Say you run a pizza takeout restaurant, a hair salon, coffee shop, pub or convenience store, LocalSocial allows you to create custom special marketing offers, ads and deals customers can 'grab' on their phones in real-time, so you can better engage with new and existing customers nearby. 

The business model is pretty simple and makes sense. There's obviously inherent value in customer data, particularly data on a customer when they're close to your shop. Data this 'targeted' and 'relevant' can increase your customer base and turn existing ones into extremely loyal and "sticky" fans. 

Essentially, businesses pay a monthly fee to participate in the network and a little extra for premium analytics. 

Brands and Advertisers are already paying for this kind of data and analytics yet may not have the most accurate "proximity" and "behavior" figures. LocalSocial has a compelling "GridView" so you can see deals arranged by shop. What's most useful here however is that "proximity" is flagged, so that as a user, you know which shops are “right here, right now” and have offers of interest and value to you precisely at the time you're nearby.

If you're a retailer or small business, the service seems like a no brainer to check out, particularly if you have locations in various regions. are simply trying to drive more traffic to one of them or your only one.

If you're a Foursquare user or a "social media app" addict, it seems like you could just get hooked. After all, deals just might be more interesting and lucrative than what is being offered in the "fluff" pipeline today. If you're not an early adopter but just thrive on a good deal, it's also an interesting concept.

Remember that the company is still small and hasn't yet expanded to global cities, so give them time to expand their network before you get frustrated that they're not yet available in your country or city yet. The idea however holds a great deal of promise so keep an eye out for their updates and 'new market announcements.' LocalSocial is a very promising start-up with a mobile solution that offers something of value to both customers and small business.

Meet Volta, Home of Irish & Worldwide Independent Cinema Online

Volta is the home of Irish and worldwide independent cinema online.

A little history and background is in order for how it got 'its' name. Volta was the name given to the first cinema in Ireland opened by James Joyce in 1909. Over 100 years later, the Volta name remains synonymous with the best of independent Irish and International film. 

Today, for anyone interested in independent film and creativity, Volta is a great companion (a non-subscription companion that is) where you can rent or buy top independent titles and interesting and intelligent articles. They are developing the market for "on-demand" film in Ireland. 

Obstacles for getting this to expand as fast as they'd like include the obvious ones that nearly every country faces: broadband proliferation outside Dublin and another major cities. That said, there's a huge appetite for cinema in Ireland according to Tom Lawlor who heads up their marketing efforts. He says, "on a per capita basis, the Irish go to the cinema more often than any other European country. There's a hunger, especially for Irish theatre."

Since they're not subscription based, they don't compete with the likes of Netflix, a service albeit useful and popular, releases films a year later or more. Volta is focusing their efforts on "on-demand" independent film. As for how fast they'll grow and whether they'll expand beyond Ireland?

Right now, they're focusing their energy on the Irish market. "We don't see ourselves as a start-up because we're part of a large film company," says Tom. Volta has been developed for the Irish market by Element Pictures as part of the Universcine network.

The goal in the next few years is to increase the number of devices where people can access content, i.e., Android, iPads, connected TVs and so on.

They're also exploring the "social movie watching" concept, i.e., a social channel where people can watch films together and share comments in real time or after viewing. Coming soon is a Facebook player where you'll be able to choose a film, making notes while you're watching it if you choose or later on, if you want to "gift it" it share it with others. Social content is obviously a driver of traffic so it's only logical given the "engagement" aspect of it. 

How Volta Now Works: 

Simply go to their site and choose a film, which you can do a number of different ways: by genre, by director, by year, by actor, by keyword, by title and even by country if you want to explore. My first "gut" inclination was to search by keyword, but perhaps that's because I live amongst social media geeks in Silicon Valley. My guess is that my sister would search by genre. If you're local and familar with the players, it makes sense that you'd want to search by actor or director.

You can also discover what’s available by following recommendations of Volta's editorial team or by browsing the catalogue randomly, independent from the specific search criteria as noted above. 

Once you've made your selection, you simply click on “Rent” (to rent the film for 48 hours) or “Buy” (to download the film to own).I chose "Dance" in my selection since I love everything related to dance and had a choice of how I wanted to view a 'dance' film called Red Satin (great name, non?)

If you go the "rental" option, you have two ways to watch your rented film – by streaming or by download. A film can be streamed by both Mac and PC users but the download option is only available to PC users for now. When you purchase a film to own, you must fully download the film to your computer. 

Another thing I love about their site is the ability to read up on various films and updates about the film world. The UI is easy-to-use and quick-to-access; headlines are chunked in boxes on one page, much simpler than many of the newer but quirky and creative blog formats. This section combines a "blogging format" with a catelogue style of viewing, which makes it useful for quick access and catch-ups.

Lastly, and this is something I learned through a little research and a conversation with Tom and a few others. Ever hear of Section 481? Unless you're Irish or perhaps European and in the world of Film and Television, there's no reason why you would have.

Section 481 is the Irish tax incentive for Film and Television made in Ireland. Projects can derive benefit of up to 28% of their qualifying expenditure and this incentive is guaranteed to folks in this space until December 2015. There is a ceiling on each project of money that can be raised (E50m), but for independent film makers, that is a pretty healthy incentive.

If you're a foreign producer and many people who will stumble upon this blog post will likely be from outside the country, you can tap into some of these benefits by teaming up with a local Irish co-producer. More information can be found on the Irish Film Board site and more information on how to discover new "Irish" cinema and talent, check out Volta to learn more.

UCLA's Social Media Business Course on April 27-28

There's a fascinating social media "business" course coming up in LA April 27-28, 2012 at UCLA. Entitled the UCLA Social Business Course, the course is designed for executives and professionals who want to go beyond the basics and learn how to apply social media to get concrete business results.

Led by industry veteran Dr. Natalie Petouhoff, she'll explore real-world examples using case studies and explore how social media affects each functional department (PR, marketing, customer service, product development, etc.). The course will also dive into ways to calculate the return on investment (ROI) for each.

Social media monitoring will be part of the curriculum, along with an assessment to benchmark the "as is" state of your social media initiatives and compare them to "could be" via best practices geared toward social media and digital programs with higher monetizations of social media investments.

With this insight, business leaders can assess their next steps; create executable strategies and tactical plans that make sense to traditional organizations (even those not familiar with social media); and make the approval process for initiatives and implementation simpler, more efficient, and effective because they are grounded in business fundamentals that maximize the ROI in social media.

If interested, you can find out more and register here.