Sprinklr's e-Book of 30 Essays on "Social at Scale”

The folks over at Sprinklr recently created an e-book collection of short essays on the theme “social at scale.”

The eBook provides advice from social media leaders on how to scale social media in the enterprise world.

I was invited to participate with 29 others, including Rohit Bhargava, Mitch Joel, Chris Brogan, Jason Falls, Joseph Jaffe, David Meerman Scott, David Armano, Peter Shankman, Mack Collier, Michael Brito, Jay Baer, Edward Boches, Nilofer Merchant, Ted Coine, David Weinberger, Shelly Palmer, Mark Earls, Augie Ray, Brett Petersel, Ted Rubin, Sarah Evans, Jeff Bullas, Amy Vernon, Matt Dickman, Thomas Baekdal, Venkatesh Rao, Richard Stacy, Hugh MacLeod, and Doc Searls. Sprinklr termed the group the “Social Media Dream Team”. Go figure.

Aside from insights, there are also tips, useful checklists and a “readiness assessment.” Download the ebook here. 

 

The Singularity Understood & Misunderstood

I've been attending Singularity events since they started having them, before people really knew what singularity meant. 

Frankly, most people still don't.

Outside high powered technology circles and intellectuals, singularity isn't a topic that is discussed on dates or at the dinner table, even in Silicon Valley where technology and deals are sexier than toned women in miniskirts. 

According to Wikipedia, "the technological singularity is the theoretical emergence of greater-than-human superintelligence through technological means. Since the capabilities of such intelligence would be difficult for an unaided human mind to comprehend, the occurrence of a technological singularity is seen as an intellectual event horizon, beyond which events cannot be predicted or understood."

Advocates talk about an "intelligence explosion", where superintelligences design successive generations of increasingly powerful minds, AND most importantly, that they won't stop until the cognitive abilities surpass the human mind.

Whoah Nellie! That's what I said when I first read Ray Kurzweil's book, The Singularity is Near and on many occasions since being involved in "singularity circles" since then. It's a scary concept for mere mortals to comprehend, at least until you better understand the landscape.

The term was popularized by science fiction writer Vernor Vinge, who I had an opportunity to hang with at the latest Singularity Summit in San Francisco in October. He argues that artificial intelligence, human biological enhancement or brain-computer interfaces might be possible causes of the singularity.  

Think of it as an era in time where civilization as we know has dramatically changed. The Singularians (yes, that's what they call themselves), believe that this era will "transcend our biological limitations and amplify our creativity."  

I love that but wonder if technological singularity is the only way (or the best way) to transcend and amplify humans.

There is a group of spiritual and creative types like me who are intrigued by the singularity. We find some truth to it and while some of it sounds attractive and appealing, there's a whole subsection of the singularity world that takes me back to "Whoah Nellie" again and again.

When you sit on the right brain side of the fence for most of your life, you find yourself arguing (oops, debating) with scientists and technologists about all the issues that are often left out of the discussion, like emotions, love and feeling. Oh yeah, and intuition, something women have notoriously 'owned' because we're so damn good at it.

One could argue that in this new era, things like emotion and love will be transformed also, so how we view matters of the heart will not be the same way we view them today. In other words, there's no point trying to figure out how they'll matter in this new era because everything will be transcended: our intelligence and our emotional states.

What I love about singularian culture (if there is such a thing), is the commitment to progress, technological advancement (largely for positive change) and the ongoing, intriguing debate about the future and where we're heading. And, oh btw, it's an opportunity to learn from some of the greatest minds who are pushing the needle forward today.

If you have a discussion with someone about singularity who knows what they're talking about, you shouldn't be too far along in the conversation before the phrase exponential growth comes up, a phrase referred to by Moore's Law as a logical reason why we can expect the singularity to happen sooner than some believe.  

So, who's among this circle aside from respected futurist Ray Kurzweil (below) and scientist fiction writer Vernor Vinge? It's broad and growing every day.

They've even formed a university around it, whose mission is to assemble, educate and inspire a new generation of leaders who strive to understand and utilize exponentially advancing technologies to address humanity’s grand challenges. 

Hans Moravec and Eliezer Yudkowsky are also cited as singularity theorists and the circle is expanding as "its" tentacles dip into other industries.

Speakers at the recent Singularity Summit included thinkers and entrepreneurs such as Julia Galef who spoke on rationality, cognition and the future, Linda Avey who addressed personal genomics, and professor Steven Pinker (below) who took us through a history of violence. (video here)

We also had an interactive dialogue with Daniel Kahneman, heard about artificial intelligence and the barrier of meaning from Melanie Mitchell, and our 'viral' future from Carl Zimmer. (below)

A quest in metaphysics was explored by Jaan Tallinn (below), Robin Hanson's topic was: A Tsunami of Life: The Extraordinary Society of Emulated Minds and Stuart Armstrong discussed how we're 'predicting' AI.

Temple Grandin who has done a lot of work with autism spoke to us about different types of thinking. There's the photorealistic visual thinker (poor in algebra), the pattern thinker (poor at music & math), the verbal mind (poor at drawing) and the auditory thinkers (who are poor at drawing). She brought up the power of bottom up thinking rather than bottom down, where you learn by specific examples. In other words, get out and discover things, citing travel as a great educator. Hear hear.

She says, "many talented, quirky and gifted students are going nowhere because they have no mentors to help them through their quirkiness." So right. While I received emotional support from my grandparents along the way (they raised me), I received more emotional support from random mentors who fell into my life path, amazing accidents in time I thought as a child.

Pinker, who took us on a journey of violence, talked about its connection to literacy. Much of his research wouldn't surprise anyone since its logical: literacy matters for a decrease in violence since it brings reason into the equation, winning over superstitious thinking.

Literacy is also a mixture of cosmopolitanism, where you increasingly consume fiction, drama, journalism and the arts.

The implication of this over time resulted in the need to redefine modernity...what culture means: our tribes, family, community and religion.

Like Kurzweil, I always love hearing Pinker speak. My brain is better off at the end of it.

So, if singularity thinking is drawing some of the best and the brightest, what's the real controversy aside from fear of the unknown, which is inevitable?

Carl H. Flygt quotes Bill Joy in a paper he wrote in 2005 on singularity theory: 

“A traditional utopia is a good society and a good life involving other people,” says Bill Joy. “This techno-utopia is all about: ‘I don’t get diseases; I don’t die; I get to have better eyesight and be smarter’ and all of this. If you described this to Socrates or Plato they would laugh at you.”

But the paper goes on to say, "But Socrates or Plato would not laugh at the idea of pure conversation, which cuts off the me-talk before it can start and puts the human being directly in community with the reality of his (her) cosmic consciousness, of his (her) ontological impulses and of his (her) capacity for self-control and settlement into the higher bodies given human nature by its cosmic mereology."

I have no clue whether this paper has any credibility and note that it's also now seven years old...but, it was and is a viewpoint. Naysayer LogicPriest who calls himself an atheist, skeptic, anti-authoritarian and crazy person who likes cat and among other things, science, doesn't discount that AI isn't possible because any system of enough complexity can emerge into intelligence. He feels we may have very little to say to it however.

He writes: "we would need to emulate much of ourselves in an AI. We would need some pretend body and environment, some emulated limbic and nervous system (the brain is only PART of the nervous system, something most futurists forget). We would also need to build a completely different type of computer, one where the architecture is structurally tied to certain actions, one with DNA instructions, separate abstracted layers like our 'reptile' brain to work it's normal, computer functions and higher order processors for complex thought."

Regardless if you're an outside observer who is merely curious, a student of science, or writers like those I discovered in my search who have strong opinions on the topic, technology is accelerating with a force that's hard to deny. It is working its way into our every existence.

Consider that we use it get directions, read digital books, buy products and communicate to the outside world not to mention the people who email a loved one in the very next room rather than have a "human" conversation with them.

We use it for voting, research, asking questions on the most basic things like how to start a lawnmower or how to cook a turkey, sending photos to grandparents, watching a movie and monitoring our diets. We even use it to virtually talk to doctors about our health, consultants about our finances and teachers about our children's education. There's no end to how and where we use it or will use it in the not too distant future. Augmented reality is here and expanding.

The real question is a moral and ethical one. How conscious, present and aware are those who are building and executing the stuff that brings us into the next era, the one singularity promises is nearer than we think? What is their mission for "it" and for "us" as a species?

How will this explosion impact life as we know it? And, for women, artists, creative right brains and expressionists of the world, how will it impact things we hold so dear like love, emotion, physical relationships and our identity around spirituality?

What do you think?

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Note: Twitter handles of some of the people either in this world or who talk about it from time-to-time: @raykurzweil2035 @labenz @lukeprog @laurademing @sydney_uni @ricolution @Sydney_ideas @jayrosen_nyc @biotechbusdev @elonmusk @robertwrighter @stephenfry @edge @rkurzban @temple_grandin @laurademing @lindaavey @sapinker @melmitchell1 @carlzimmer @robinhanson @wilbanks @ch402 @magicsaucemedia @noorFSiddigui

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Photo credits in order of appearance: Immortal Humans, Geek with Laptop, mozardien.com, Renee Blodgett. Read my latest tweets from @magicsaucemedia and @weblogtheworld.

Crowdfunding: A Conflict for VCs or a Path to Economic Recovery?

I attended an event on crowdfunding recently. Entrepreneurs are dabbling in anything and everything "crowd" lately - from attracting vendor and engineering talent to volunteers and now, funding. I've had friends test out Kickstarter which is an interesting model if you don't need a lot of cash to jumpstart your project.

It's easier to get low-level investors on board since the commitment on the part of the 'investor' is minimal (mostly zero) and there's a reward kick back. I've contributed as little as $5-50 to a Kickstarter project and did it because it was a cool idea and just wanted to help. You'd need a helluva lot of "me's" to make it worthwhile at that level but there are others who will invest $100, $1K or $10K into the pool depending in their interest and wallet size.

Other reward based crowdfunding platforms include IndieGoGo and RocketHub, all of which are operating in the new paradigm without a lot of rules and regulations, aka pre the implementation of the 506c Act.

In a conversation on crowdfunding and alternative funding for start-ups, below are two videos (Part I and Part II) that discuss the pros and cons. Note that it IS a VERY Silicon Valley viewpoint and I haven't met a whole lotta venture capitalists from major firms who want to deal with the aftermath of early investors no longer being one or two angels but being 25 random no-names instead. There are complications AND implications.

On the panel included Gerd Goete, Siemens Venture Capital, Partner, Don Ross, HealthTech Capital, Managing Director and Founder, Sand Hill Angels, Board Director and Life Science Angels, Member Carol Sands, The Angels' Forum, Managing Member, Graham Burnette, SBV Capital Partners and Red Planet Capital, General Partner and Royse Law's Roger Royse.  

I didn't get the sense that VCs (or at least traditional VCs) would be in full support of coming in after crowdfunders, largely because of what's involved: complicated, too many heads at the table, dillution and more. Silicon Valley focused, their mantra was more around the traditional tools that make a startup successful in the long term: domain expertise, access to the right people, advice and coaching and the amount of due diligence that goes into a deal.

There's no question that access to the right people and being 'aligned' with the right people accelerate deal flow and increase the likelihood of a successful exit. If you're Kleiner backed, your chances of success go up regardless of what kind of "useless" app you have.

There are the notorious three risks, which include:

1. Technology Risk - do you have a kick-ass technology? (my words, not theirs?). Can it do what it says it will do? Will it live up to the promise?

2. Market Risk - is there a big enough market for your products?

3. Expansion Risk - this comes into play as you start to scale. Can you make a big enough return that is attractive for YOU and for them? (aka, your investors)

Their argument was that dozens or possibly hundreds of 'crowdsourced' investors can't help with 1, 2 or 3. That said, my argument would be that there are a ton of businesses who don't need to go through the traditional Silicon Valley funding route and while crowdfunding may not give them millions, they still may be able to find advisors for a point or two who can leapfrog them into the right 'tribe' so they can be successful without giving away the store to a traditional VC firm.

It is indeed an alternative and some business models and businesses will work and some won't.

Points for considration include: public solicitations and use of social media, advertising terms of offer being restricted to the fact that the issuer can only direct investors to a broker/funding portal, the additional costs invovled with disclosure and reporting, use of an intermediary, risk of fraud (goes up as this model expands), and the point that the VCs and angels on the panel referenced again and again: the high number of unsophisticated investors (which leads to fiduciary duties to all investors and as our Silicon Valley finance pals pointed out, all of "it" a concern for VCs for future fundraising rounds).

We learned a bit more about new guidelines under the proposed 506 regulations.

For example, it would allow for public advertising and general solicitation in Rule 506 offerings, provided that the issuer takes reasonable steps to verify that potential investors are accredited, and all investors are accredited (or the issuer reasonably believes they are) at the time of the sale of securities.

This results in all sorts of issues we haven't faced before under traditional models, including the nature and terms of the offering which are unique. Is it a low verus high investment? What are the terms? Who has a voice and doesn't? And of course bearing in mind that there will be more steps needed to verify 'accredited' status. 

Proposed crowdfunding regulations are slated to be released in January 2013. Videos below in Part I and 2 of the panel (roughly 20 minutes for each video - feel free to view the whole thing or catch snippets in stages to get an overview).

The event was part of iHollywood Forum, and their new brand Angel Launch, which produces dinners, venture forums, and seminars for entertainment, Web, Internet, mobile and tech ventures and startups.  

Also refer to a Forbes article on crowdfunding where they also talk about the above legislation and a bill that had full bipartisan support this year called JOBS (Jumpstart Our Business Startups) Act, which is a series of 6 bills tied together designed to make it easier for startups to gain access to capital.

Photo credit: Forbes.

New England Venture Summit in Boston

If in the Boston/New England area in early December, an event entitled Where Innovation Meets Capital will take place at the Hilton in Dedham.  

Now in its 7th year, the Annual New England Venture Summit, held on December 5, is an opportunity for start-ups and small businesses to connect with early stage VCs.  

VCs and Experts confirmed to speak include:

•    Zaid Ashai, General Partner, Point Judith Capital
•    David Audibert, Managing Director, Investments, Connecticut Innovations
•    Daniel Behr, Senior Vice President & Founder, Access Bridgegap Ventures
•    Michael Bishop, Senior Associate, Black Coral Capital
•    Nathaniel Brinn, Principal, Vital Financial
•    Jason Caplain, General Partner, Southern Capitol Ventures
•    Andrew Clapp, Managing Partner, Actaris Capital Partners
•    Mark Peter Davis, Venture Partner, High Peaks Venture Partners
•    Teodoro Forcht Dagi, Partner, HLM Venture Partners
•    Brian Duncan, Venture Partner, Arboretum Ventures
•    Steven Dupree, General Partner, Richmond Global
•    Patrick Eggen, Senior Investment Manager, Qualcomm Ventures
•    Amy Errett, Partner, Maveron
•    Peter Feinstein, Managing Director, Bioventures Investors
•    Guy Fish, Vice President, Fletcher Spaght Ventures
•    Paul Flanagan, Managing Director, Sigma Prime Ventures
•    Jonathan Fleming, Managing Partner, Oxford Bioscience Partners
•    Stan Fung, Managing Director, FarSight Ventures
•    Alexander Galitsky, Managing Partner, Almaz Capital Partners
•    Sean Glass, Venture Partner, Novak Biddle Venture Partners
•    Mark Goodman, Founder, Terawatt Ventures
•    Matthew Growney, Managing Partner, Rudyard Partners
•    Krishna Gupta, Founder & General Partner, Romulus Capital
•    Bosun Hau, Partner, MVM Life Sciences
•    Mahesh Konduru, Principal, Potomac Energy Fund
•    Ben Lin, Managing Partner. Great Oaks Venture Capital
•    Alexander Lloyd, Managing Director, Accelerator Ventures
•    Peter Longo, President & Chief Investment Officer, Connecticut Innovations
•    Nick MacShane, Senior Managing Director, Progress Ventures 
•    Dhiraj Malkani, Partner, Rockport Capital Partners
•    Corey McCann, Principal, MPM BioVentures
•    Vincent Miles, Venture Partner, Abingworth
•    Ira Nydick, Senior Technology Analyst, Panasonic Venture Group
•    Patrick O’Neill, Director, Investments, Connecticut Innovations
•    John Onopchenko, Managing Director, Synergy Life Science Partners
•    Alessandro Piol, Partner & Co-Founder, Vedanta Capital
•    Kathleen Regan, Venture Partner, Radius Ventures
•    Bill Reichert, Managing Director, Garage Technology Ventures
•    Cynthia Ringo, Managing Partner, DBL Investors
•    Gary Rubinoff, Managing Partner, Summerhill Venture Partners
•    Praveen Sahay, Founder & Managing Director, WAVE Equity Partners
•    John Simon, Managing Director, General Catalyst Partners
•    Richard Steubi, Managing Director, Early Stage Partners
•    Yanev Suissa, Investor at NEA, New Enterprise Associates
•    Jeanne Sullivan, General Partner, StarVest Partners
•    Anthony Sun, Partner, Aisling Capital
•    Roger Sun, Principal, Baxter Ventures
•    Markus Thill, Managing Director, Robert Bosch Venture Capital
•    Mark Wright, Managing Director, Blue Chip Venture Company

 

Don't Die a Slow Death in a Mountain of Business Cards: Try inTooch!

I no longer get pumped up about cool new social apps or drink the Silicon Valley coolaid - there's just too much of it.

When I learn about new products or services, these are my two go to questions: would I use this today and does this solve a real problem that I've had for awhile?

When inTooch co-founder and CEO Julien Salanon gave me his pitch and suggested we work together, I was at first skeptical about their promise: to eliminate the business card problem.

While it's too early to tell since there are so many variables in this business not to mention human behavior, as a fellow entrepreneur, I couldn't help but be intrigued by his idea. And besides, Julien has one of those personalities that is impossible not to like. 

He shared a story with me as we sipped tea at one of my favorite haunts in San Francisco's SOMA. Nearly ten years ago, he was at an important conference and forgot his business cards and a result, important connections were lost.

Over the last decade, he said that he tried several apps to solve this business-card issue, but none of them worked. They still don't. Don't even get me started with BUMP btw, an app that peer pressure forced me to download yet it only worked one out of ten times I tried it. And, frankly, the whole concept of crashing two phones together doesn't quite gel with me. 

Julien said, "whenever I didn't have a business card or they didn't, I ended up calling the other person to leave my mobile number. And, that’s when I got the idea to enhance those natural connections with inTooch.”

While I may not call every person I meet at a conference, when I do meet someone I want to stay in touch with and we don't have a pen or card, what happens? They call me so the number is saved in my phone. What I don't have in that scenario of course is their name or email automatically, but it's a process that works in a pinch.

inTooch takes it a step further allowing you to email or call them on the fly which automatically sends a link: this link is the conduit which allows that exchange of information to happen. The beautiful part about the app and why it stands a strong chance of taking off, is that both parties don't need to have the app to work.

Intrigued that perhaps I'd soon have a client with a product I'd ACTUALLY USE, I decided to be the evil dragonness to avoid any surprises later on, so I started drilling him with questions. 

What about categorization I asked? Not in the first version he said, but it's coming. What about social networks? Built in he said. What about privacy and personalization? Built in he said. Hmm, I wanted categories of course given that I have nearly 100,000 contacts in my database, but also realize that I'm not your average Nelly when it comes to contact management.

As my friend Steve said, "you're not normal, you're in the business of needing to mate with the world. In fact, you love to mate with the world." I had to laugh. He's right. I love meeting people and no one seems to come home from an event with more business cards than I do.

AND, he said, the ability to add contacts to categories is coming. They already have the ability to separate personal and business contacts.

I'm a realist. Anyone who works with early start-ups needs to be a realist. Rome wasn't build in a day and most apps when they first go to market don't have every single detail or feature you want built in in their first version. As long as the team has it on the roadmap or thinking about it, it's good enough to give it a shot. If we didn't trust that process, real innovation wouldn't happen and we wouldn't be where we are today.

Unlike so many social apps that are Web 2.0 features rather than solutions to problems, I thought to myself, "inTooch would actually take care of a huge pain point in my life."

And so, we embarked on a journey in early September. Forward wind the clock. Julien took People's Choice Award at GigaOm's Mobilize in mid-September when he pitched a panel of VCs on stage.

Then, he officially launched inTooch on the DEMO Stage on October 3 with Dave Mathews in an amusing skit that included the duo tossing 2,000 business cards into the DEMO audience as they shouted FREEDOM, FREEDOM, FREEDOM.

At one point, I thought Julien might start dancing when the music came on. OR, maybe it was one of those Halleluja moments.

Consider this: did you realize that of all the people you meet at a conference or even in a personal situation, you won't stay in touch with 85% of them? Without sounding too trite - inTooch to the rescue.

Trust me, I want to be rescued and I think most of us do. I can't keep up with the volume of contacts and there are always people to want to follow up with and just don't have the time. There are also people's contact information I'm trying to locate months later and realized I didn't have time to enter their data.

There are 4 cool features I personally love about the app:

1. The Mobile Geo-Location Piece: since I travel a lot, I often think about people (and their faces) based on 'where' I met them. Oh yeah, that was John who I met at this festival in Louisville Kentucky, or that was Jeannie something and we hung out at CES in Las Vegas. Using geo-tagging, inTooch lets you search for people by location and their photo appears as well to jog your memory. Sweet!

2. Seamless/Fast: additionally, if I don't want to call the person or they don't want me to, I can shoot them an email and the inTooch connector still works. The other cool thing is that both parties don't need the app for the exchange to happen. Obviously the process is even faster if both people DO have the app, so I'd encourage everyone to download the app. Let the seamless exchange of data begin! 

3. Social Network Exchange. So many people I meet under the age of 30 either don't have a business card (even in a business setting), give me their Twitter handle or say connect with me on Facebook. (as if I'm going to remember their name or handle the next day or a week later when I'm back home).

I'm always amazed that they think I'll take the time to jot down their data with a visual queue of our conversation. It's too much work. What's great about inTooch is that you can opt to include the exchange of your social network information as well. It currently supports LinkedIn, Facebook and Twitter.

I've known Chris Taylor from Mashable for years and for some odd reason, didn't know he was @FutureBoy on Twitter. Ever try to Google a "common name's" Twitter handle and not get so frustrated by the fifth click that you finally give up? Don't get me started on the poor search functionality within Twitter itself although I know they're improving it all the time.

4. Augmented Reality: for personal encounters, inTooch brings augmented reality to your connections, alerting you to all the things you have in common with another person (friends, places you visited, music, movies you like, social network info, check-ins, interests you share) so you can instantly engage in mutually interesting conversations.

Bottom line, it's been a fun ride so far and we're only a month into it. Free to use, the app is available now for iPhone (except iOS6) and alive and ticking for the Android as well.

Support for iOS6, other platforms and mobile devices are also coming later this year.

So, give it a try. Don't die a slow death in a mountain of business cards like poor Matt Marshall here! Everyone has their limits.

Below is a video shot by Jean Baptiste Su of their demo presentation.

See my earlier write-up on inTooch on the day of launch. And, refer to my two write-ups on Demo, 8 cool commerce apps and my DEMO photo summary.

Photo Credits: photo at GigaOm taken by Carla Schlemminger and all other photos by Renee Blodgett.

Ray Kurzweil on Ethics & Natural Language Processing

There was an odd but interesting combination of fireside chats at DEMOFall this year: Ray Kurzweil and Ev Williams both took the stage over the course of the 2.5 day event in Santa Clara, CA.

Kurzweil, known for his work in voice recognition, natural language processing, singularity and future predictions, I'm always curious to hear what he's going to share, especially when he moves onto the brain.

Says Ray in a response to the question of why natural language processing has taken so long to advance, "you have to take a hierarchial approach just like human language - you have to build it that way. We learn things layer by layer and we have to educate our synthetic neocortexes too."

When you start to dive deep into a discussion about synthetic neocortexes, where do you go from there, particularly when the majority of the audience are Web 2.0 and mobile geeks not scientists or researchers. Venture Beat's Matt Marshall interviewed Ray, his next to last stage interview before leaving the DEMO Conferences as producer.

Matt asked about ethics, which was a perfect segway into artificial intelligence. You can't have a discussion with Ray without artificial intelligence coming up at least once. 

"Technology has always been a double edged sword," says Ray. "Just like fire has been used for good and evil, AI can be as dangerous as fire when put in the wrong hands." He reminded the audience that AI is already widely distributed however and that it's not just being used in a dark lab in some government building.

And, look how far we've come. A kid in Africa now has access to more knowledge and information than the President of the United States did 20 years ago. If that's not an example of exponential growth, I don't know what is...

See below for the interview on video. Even though it is a HD video clip, bear in mind that the sound quality may not be crisp.

A Visual Journey of DEMOFall 2012

I missed DEMOFall last year if I recall and hate to miss a DEMO since I'm a huge fan of their events, having gone for years (and years). I'm also a media partner every year. As always, they had a great line-up of companies, many start-ups making the trek over from Asia and Europe to unveil their latest and greatest on the DEMO stage.

Some of the highlights included a kick-off Beer reception in the Oktoberfest theme. The great thing about such a theme is fabulous dark German beer and fashionistas like Jolie O'Dell showing up looking like Heidi. (it doesn't seem to matter what outfit she puts on or color her hair is, she always looks smashing).

The downside? The food of course. It was great to reconnect with old friends, some of whom I only see at Demo every year. Not everyone was as stylish as Jolie of course, but the pressure of women pulling out in the stops in Silicon Valley has Dylan Tweney rethinking what he puts on before he goes out of the house...yup, even the socks! (see my geek fashion hurts my senses piece).

Dean Takahashi decided to support the theme in one way he knew how: put on an Irish hat to support the Germans of course. :-)

In all seriousness, the beauty about Demo is that after hours (and before hours), people still know how to have fun. Below - is it easy to recognize a Brit among us? After all, the Brits know how to let loose despite myths that they don't. (Trust me, I lived there...ask me for stories sometime).

The every so "fun" Redg Snodgrass and Andrew Scott announced Taploid, a gossip tabloid for the digital age, so hey, they were just celebrating their unveiling after all...

 

Speaking of celebrating and having fun, Dave Mathews and co-founder of InTooch Julian Salanon demonstrated to the audience that they can START to have fun if they only freed their lives from business cards with their new mobile app. Hear hear.

Given that this event was Matt Marshall's last DEMO event, Neal Silverman bid farewell to Matt on stage while the audience cheered him on (and yes, we even stood up and whistled). Erick Schonfeld takes over in 2013 and am looking forward to seeing what direction he takes things.

There were also the traditional DEMO God awards that DEMO is notorious for. This year's winners included: bandu from Neumitra, Birdeez, ElectNext, Flinja, RentLingo, and VPC from Neurotrack (Alzheimers development).

One conference - multiple personalities. Up on day one was Ray Kurzweil, who talked about everything from singularity and speech recongition to nano bots and our brains. Up on day two was Twitter co-founder Ev Williams.

In between each category, a group of "sage" panelists came out and gave their opinion on every app that presented - what they liked and didn't...and why!

Journalist Rob Pegararo made the trek from DC...

There was, as always, loads of schmooze time as well and on the last night, a farewell celebration party thrown by Citrix.

LIFEPROOF iPad & iPhone Cases Lets You Swim With Your Devices Or Toss 'Em Around

Because I live in the "all things social" world, I rarely get an opportunity to review hardware, even at CES. (I'm just too busy).

I ran into a cool 'hardware' product at the DEMO Fall Conference this past week -- or rather series of products. LifeProof produces waterproof cases for your iPhone and iPad that allow you to take them with you from sea to land and back again.

When I first saw the cases, I had that initial reaction that I have with all early products - the case was in black, designed for men and while practical, not sexy and stylish enough for me to want to use.

While their iPad cases still only come in black, their director of communications Jonathan Wegner assures me that a case in white with a soft gray border is coming soon. What about purple, blue, peace or teal I was thinking? Send me anything other than black when they arrive please since the geekier "darth-vader" like versions of today are not going to cut it for my already stylin' iPad.

There are more options for the iPhones on the other hand -- they come in blue, red, turquois, purple and pink. YAY! she says as he pulls them out.

The idea is incredibly useful. Adorning your iPod with one of their cases allows you to take your mobile devices to places where they'd otherwise fear to tread - oceans, ponds, even the shower! It's not just waterproof but apparently dust-proof and shock-proof. Once you add the case onto your iPhone, you can throw it on the floor, toss it overboard or talk on it in the rain.

Unlike other iPhone and iPad cases, LifeProof offers a sleek low profile that barely increases the size of your device.The LifeProof iPhone and iPad cases are supported by an array of action mounts. Their pitch? take your device in the water, dirt or snow. They support iPhone 4 / 4S and have cases for Apple iPad 2, and the iPhone 5. 

Givit Aims to Make Mobile Video Editing & Sharing Commonplace

The creator of video sharing technology and software for Cisco’s defunct Flip Camera – once a really popular recording device – Givit, has channeled its expertise into a new service poised to make mobile video editing and sharing commonplace.

Unrestricted by length, number of clips or automated editing, Givit has cracked the code in the this race with a powerful, simple new iOS app that transforms raw footage into something polished and shareable on Facebook or YouTube in about 30 seconds.

Unlike any other social video app on the market, Givit’s unique features include:

•  Live Highlighting – While recording a live event, simply tap to highlight critical moments. Tap to recap back seven seconds, or start/stop record at any point.

• Multiple Clips – There are no limits to the number of video highlights that can be combined to create the final product.

• No Length Restrictions – Share highlighted video reels of any length or size.

• Effects - Add motion effects (slow-motion, speed-up), music and transitions to polish and finish the highlight reel. 

• Sharing Options – One-click social sharing to Facebook or YouTube; or, share video privately and securely by email. 

• Cloud Storage – Upload highlighted videos to the Givit cloud for permanent storage, or highlight videos from any other source imported from Givit.

• Facebook App – Watch and share highlighted videos directly from the Givit Facebook app.

• Free – Givit is free for anyone to use, offering 5GB of storage at signup and premium packages for avid users.

They also just announced a $2.5M funding round from JK&B Capital and ATA ventures. Go here for a free download. 

With InTooch, Instantly Turn New Connections Into Relationships That Matter

For those of you who go to a lot of conferences and events like I do, collecting business cards, exchanging data and keeping in touch with people after the fact is a daunting task.

Sure, there are apps who have promised to faciliate the exchange of information in the past, but most require both people to have the app installed or the need to work in some unnatural and awkward way.

And, then there's card scanners. I've invested in three over the years and two of the three ended up in a yard sale not so long ago. 

The other one I donated to Goodwill. 

Bottom line, they're not accurate so you're stuck stuck fixing all the mistakes or retyping the contact info into your database for the second and third time.

I recently started working with a French-founded start-up called InTooch who is now based in Silicon Valley. 

InTooch is a mobile application that allows you to instantly turn people you meet into personal and business relationships that matter.

Selected to present their technological innovation with over 75 other companies on the DEMO Fall stage this week, their demo will be included in the social media category.

Did you realize that of all the people you meet at a conference or even in a personal situation, you won't stay in touch with 85% of them? InTooch aims to not just decrease that number but improve those relationships using their app.

The great thing about the product is that it's easy, it's fast and it's free. Instantly, the moment you meet, the InTooch social connector exchanges contact information and connects you on your preferred social networks on the fly.

While many apps have tried to solve the contact update and data overload problem, most require both people to have the app installed for it to work, or they involve connecting in an awkward way.

In doing research about how people around the world stay connected, they discovered that the majority call each other to exchange numbers in real time more than they connect on social networks and exchange a business cards. InTooch takes it a step further by allowing people to share more than just numbers in real time, including your social data.

 How it Works:

Whenever you meet someone you want to stay in touch with, simply call their cell. The app detects that you have called someone for the first time and prompts you automatically to exchange your business or personal contact information.  

 

Works on Any Receiving Device: you can send and receive new contact information regardless of what phone the other person has. If the other person doesn’t have InTooch, it simply sends a link and the rest is done seamlessly through their social connector technology.

 Social Network Integration: In just one call, you can connect through LinkedIn, Facebook and Twitter. There’s no need to search for a contact in each social network nor to send invitations – connections are simply established on the fly.

No Need for Both Parties to Have the App: unlike so many solutions which require both parties to have the app installed to work, InTooch works regardless of whether the person you just met has it on their phone, making it the most natural, straight forward and easy way to share your personal or business details.  Obviously if the other person has the app, exchanging data is even faster.

 New Connection Highlights and Personal Match Score: For personal encounters, InTooch brings augmented reality to your connections, alerting you to all the things you have in common with another person (friends, places you visited, music, movies you like, social network info, check-ins, interests you share) so you can instantly engage in mutually interesting conversations.

It also provides a matching score based on an algorithm which calculates the probability of how well you should get along with that person.

Geo-Tagging of New Connections: since it’s much easier to remember where and when you met someone than his/her name, InTooch automatically tags the location of the initial connection, so you also can search for people by when and where you met them.

Privacy (Control What Data Your Share): InTooch respects your privacy, allowing you to customize what information you want to share and with whom.

InTooch is available for download at http://www.intooch.com and is free for users. Currently, InTooch works with both the Android and the iPhone (except for iOS6), with support for iOS6, other platforms and mobile devices coming later this year.