July 09, 2012
Is Social Media Turning You Into a Low Self Esteem Anxiety-Rich Freak?
Roughly half of the survey’s nearly 300 participants, reported that their use of social networks such as Twitter, Facebook and others reduces the quality of their lives.
Confidence is affected, they say, self esteem is lower they say and two-thirds claim they find it difficult to relax or sleep after spending time on social networks.
This isn't rocket science. Ask anyone you know who spends a lot of time in front of a screen, glued to online games, social networks, management platforms like Hootsuite or sites where they're engaging in any way.
Roughly a quarter cited work or relationship difficulties due to online confrontations and more than half of the participants say they feel “worried or uncomfortable” at times they are unable to access their Facebook or email accounts. I have seen anxiety arise around me when people can't access their worlds online, including something as small as a Foursquare check-in.
Spend more time in an always on digital world and of course you're anxiety will increase. This isn't rocket science. But people are so hooked into the notion that it connects us 'more' that they don't look for the obvious negative side effects.
Sure, I can meet new people across the globe if I am constantly glued to my Hootsuite stream, and given that I run a travel blog, there's a lot of pluses to that, but bottom line, it takes us away from real human connections - there's only so many hours in a day.
It doesn't help that tools like Klout, Kred, PeerIndex and others assign us grades on a daily basis that encourage high school "who's the popular kid of the day" behavior. Offline for a day or a week and your Klout score goes down.
The tools are so one dimensional and dare I say "unheathily addictive" that it keeps you drawn into a social media online game you can never win, particularly if you want to have healthy relationships offline. Nicholas Carr's book The Shallows: What the Internet is Doing to our Brains doesn't lie. Not a new book, but the behavior shift is real whether or not you agree with everything in the book. Also see my post from last year on multiple digital personas.
I find it ironic that a post entitled: How Social Media Makes Romantic Relationship Thrive is immediately above a post entitled: Social Media Fuels Low Self Esteem & Anxiety on Mashable, where I originally learned about the study. Here's a link to a video reporting some of the results.
People I talk to seem to be fighting to get quality time with their other halves and the main culprit in the way? Mobile Devices and their PCs. Enuf said.
July 9, 2012 in America The Free, Europe, On Geo-Location, On Mobile & Wireless, On Technology, On the Future, Reflections, Social Media, TravelingGeeks, United Kingdom, WBTW, Web 2.0 | Permalink | Comments (0) | TrackBack
June 13, 2012
Fotobabble for Websites, Facebook Timeline & New iPhone App Release
Fotobabble announced three new updates this week: Fotobabble for Websites, Fotobabble for Timeline and a new iPhone App release.
Fotobabble for Websites is a new application that for the first time lets an organization run photo and audio-driven campaigns and promotions directly from any website. Through the visual impact of photos, the emotion of voice and the power of social media, brands and businesses can increase web traffic and audience engagement.
Everloop.com, the leading online social site for kids and tweens, selected Fotobabble for Websites to power its INSPIRE contest with international pop star Greyson Chance. Kids were invited to take a photo of what inspires them, add their voice, and enter to win an iPad and autographed posters.
Fotobabble for Timeline is the only Facebook application that engages fans with the visual impact of photos and emotion of voice. Easy to install, brand and customize, the app lets organizations launch creative Facebook marketing contests and campaigns.
Fotobabble features such as photo contests and voting; "like-gating" with Talking Photos; customized photo galleries; and more are now fully Timeline compatible.
Creating Talking Photos with Fotobabble’s iPhone App allows you to make iPhone photos bolder and more beautiful with just a couple of simple clicks. Powerful effects, filters, cropping tools and more help you create Talking Photos that you’ll want to share with everyone.
- Effects – Choose from ten gorgeous effects ranging from vivid color to washed-out retro.
- Filters – Enhance, adjust, and perfect your photos with one-click editing tools.
- Cropping and rotate tools – Flip, crop, and rotate your photos to position them however you want to.
- More – Fix red-eye, brighten or saturate your photos and more.
May 27, 2012
WeOttaGo Delivers Relevant Data About Where To Hang Out on the Road
This past weekend, I hung out with the WeOtta founders Forrest and Grant Wernick, who gave me a demo of their mobile app, WeOttaGo -- available as a free download at the iTunes store. WeOtta is all about giving you more accurate refined data about what to do and where to go in a particular location.
Using machine learning and natural language processing (my past life -- aka Dragon Systems days), they harness, process and turn data that is unstructured into contextually relevant results that are most relevant to us in real time.
Example: you're in San Francisco or London and are trying to find a great wine bar that is still open now that dinner has finished and you look at your watch and it's after 11 pm. How many times do you struggle to think of a place to go that is close to where you're already at, even if you know a city relatively well. As an avid traveler, this happens to me all the time.
There a number of filters, including asking WeOttaGo for dive bar, a classy wine bar less than a mile away or a romantic Japanese restaurant.
They are working with major telcos to power their next generation of applications, search companies to enable them to serve up more contextually relevant local results, and a mix of other companies that operate in the local space to improve ad targeting. More about them here.
April 12, 2012
Relevenz: Your Mobile Calendar Marries Relevant & Hyper Local Promos
Finding things that matter to you amidst the clutter (bring on smart and interesting curators please) is like finding a needle in a haystack. And truth be told, while the content needs to be interesting, it also needs to be relevant.
Relevenz is banking on the fact that people are starving for more and more relevance in a world where so much of what comes our way either doesn't spark our interest or has nothing to do with who we are or what we care about.
Relevenz is a downloadable app (they're starting with iPhone and Android with other mobile support coming later this year) that focuses on relevance within your social calendar. The idea is simple: share relevant plans with people who matter to you (Plancast has demonstrated that sharing events with friends is something people will spend their time doing), and within the parameters of that shared information, you can be informed of local offers, products and services that are most relevant to your world.
Additionally, you can make requests for products and services you want. Who would want to use this? Says co-founder Stephen Oman, "we're targeting people who have extremely busy schedules, such as husband wife teams with children who have a hard time synching up their schedules."
Obviously small business owners and consultants make logical targets as well. If you're a retailer or a vendor, you could use Relevenz to reach your customers in a very targeted way, get notified what your customers might be looking for and with the knowledge, allow you to make useful decisions to best bid for their business.
If you're a business, you can create targeted hyper-local offers in a simple self-service mode.
They have integrated with Google apps to give content "context." For example, if you put Austin Texas in your calendar, Relevenz knows your location so it can push relevant information to you within a few miles of your current destination.
When the merchant wants to throw up a specific offer, that offer will show up under a special "offers" tab to ensure your inbox or calendar doesn't get cluttered with promotions...yet, it's there under a customized tab if you're interested in exploring. Obviously the offer is hyper local adding to the relevancy. The vendor gets charged not the consumer - it's almost like a reverse Groupon.
As far as expansion and business model? They plan to open up their API so developers can build once there's more data. Check out their site for more information as well as links to download their app.
April 10, 2012
LocalSocial: The Bridge Between Mobile, Proximity Marketing & Great Deals
LocalSocial is all about the bridge between mobile and proximity marketing. Targeting business owners, retailers, merchants and venue owners, they're trying to make it easy to create offers and loyalty points rewards that can only be unlocked on the premises.
The goal of course is to drive footfall, repeat visits, and provides deep insight and social context for new and existing existing visitors. It turns anonymous walk-ins in to real people, enabling merchants to better engage with your customers in a way that's convenient and fun for them.
What they're doing is not new, but it is relevant and it is tapping into a massive market, one which a ton of players are banking on the fact that the power of proximity and location mapped with interests and culture will be a goldmine for brands.
LocalSocial's proximity framework uses Bluetooth and other technologies to detect physical proximity to other people and devices to enrich user experiences using multi-player games and marketing apps, presumably useful ones that will provide value to consumers not detract.
Here's How it Works:
Say you run a pizza takeout restaurant, a hair salon, coffee shop, pub or convenience store, LocalSocial allows you to create custom special marketing offers, ads and deals customers can 'grab' on their phones in real-time, so you can better engage with new and existing customers nearby.
The business model is pretty simple and makes sense. There's obviously inherent value in customer data, particularly data on a customer when they're close to your shop. Data this 'targeted' and 'relevant' can increase your customer base and turn existing ones into extremely loyal and "sticky" fans.
Essentially, businesses pay a monthly fee to participate in the network and a little extra for premium analytics.
Brands and Advertisers are already paying for this kind of data and analytics yet may not have the most accurate "proximity" and "behavior" figures. LocalSocial has a compelling "GridView" so you can see deals arranged by shop. What's most useful here however is that "proximity" is flagged, so that as a user, you know which shops are “right here, right now” and have offers of interest and value to you precisely at the time you're nearby.
If you're a retailer or small business, the service seems like a no brainer to check out, particularly if you have locations in various regions. are simply trying to drive more traffic to one of them or your only one.
If you're a Foursquare user or a "social media app" addict, it seems like you could just get hooked. After all, deals just might be more interesting and lucrative than what is being offered in the "fluff" pipeline today. If you're not an early adopter but just thrive on a good deal, it's also an interesting concept.
Remember that the company is still small and hasn't yet expanded to global cities, so give them time to expand their network before you get frustrated that they're not yet available in your country or city yet. The idea however holds a great deal of promise so keep an eye out for their updates and 'new market announcements.' LocalSocial is a very promising start-up with a mobile solution that offers something of value to both customers and small business.
April 10, 2012 in America The Free, Client Announcements, Europe, On Branding, On Geo-Location, On Mobile & Wireless, On Technology, PR & Marketing, Social Media, WBTW, Web 2.0 | Permalink | Comments (0) | TrackBack
February 22, 2012
Womzit's SXSW® GO: Mobile App to View/Build Schedules & Navigate the Show
The app allows you to sync your online schedule with your phone, so as things change, your schedule will too. It will also allow you to tap into the thousands of SXSocial Registered Attendees who are going, browse by category, view profiles and make connections from within the app.
SXSW GO is now available for iPhone, iPad, and Android. Blackberry and Windows Phone 7 versions are coming soon apparently.
January 17, 2012
UBER Car Service: A Dream App When Flow & Timing Are Critical
For those of you who haven't heard of UBER, and because of the name, think it's some funky, hip device, think again. UBER is a car service that is as simple to use as calling a taxi. Many higher end car services require you to call them well in advance and they're often fairly pricey.
While UBER is definitely more expensive than a taxi (roughly about double in my experience), it's incredibly useful when you need a more formal sedan for business purposes, when it's late and taxis might take too long to get to you or you're in a location where taxis are tough to find.
I ran into the CEO Travis Kalanick recently on my flight to Paris for the LeWeb conference, the annual renowned Internet, social media & technology event held in Europe every December. The news was that while UBER had already been announced in San Francisco and other cities, Paris was to be unveiled that week as their first European location. And so, I had an opportunity to use their newly launched service in the world's most romantic city.
It was a simple free download onto my iPhone. Once you have the app, you can quickly request a car by telling Uber where you are. If you don't have an iPhone or Android app, you can text them your address. Cars typically arrive within 5-10 minutes. In Paris, it ranged from 6 minutes to 18 although most of the time, it was around the 8-10 minute mark and the accuracy of arrival times was spot-on nearly all the time.
As your driver is nearing your location, you can see exactly where he or she is on the map on your phone (the geo-visual element is part of the UBER app and you can see literally where the driver is down to the street corner, providing constant updates of the estimated arrival time). UBER also tells you the name of your driver and includes a photo so when you walk outside of your venue, you can recognize them more easily.
I also tried UBER to the airport and while taxis charge roughly E65-70, UBER costs around E120 for your black sedan, which of course has a bottled water waiting for you in the seat. For a taxi that may cost around E8-10, I found that UBER charged around E20 but bear in mind that the final cost which is automatically charged to your credit card, does include the tip.
They apparently raise prices for major holidays where demand is going to be high, and did so on both New Years and Halloween. According to the D post, 'when prices are about to surge, Uber sends a mass email out to its users, puts up a blog post detailing the pricing changes, and, barring technical issues, users should also get notifications through the app during times that surge pricing is in effect.'
Uber institutes a "surge pricing" system with the idea that they need to keep cars available for the customers who really want them, so as demand grows, prices would too. From UBER's blog about how surge pricing works:
"Without a surge pricing mechanism, there is no way to clear the market. Fixed or capped pricing, and you have the taxi problem on NYE -- no taxis available with people waiting hours to get a ride or left to stagger home through the streets on a long night out. By *raising* the price you *increase* the number of cars on the road and maximize the number of safe convenient rides. Nobody is required to take an Uber, but having a reliable option is what we're shooting for."
My experiences in Paris were nearly flawless but then again, bloggers and press were given credits so we didn't have to face $200 surge pricing rides and because the service was brand new, there was a lot of availability (60 cars on the ground at launch), which meant that I never had to stand in the Paris winter rain waiting for a half an hour for a car that may never come. We've all been in those situations before and they're not pretty.
So, while my experience was great (and btw, all the drivers were professional, courteous & shared useful information; one even brought me to a local place he knew for a crepe), the economics don't make sense for me to use it at home. That's the issue said a VC friend when I asked him what he thought of UBER. "The economics just don't work."
That said, UBER also gives you a sense of empowerment as well as freedom and control. If you're still at a dinner and don't want to disturb the flow of a conversation, you can simply push a button on your phone to see how far away your UBER car is...based on that information, you can either decide to push the button and order or wait for awhile.
For example, I just opened the app to see how many cars were available in San Francisco and was told that a driver was a mere 2 minutes away.
There's no interruption or need to tell your colleague, business contact or the restaurant manager to call you a cab. Most of the time, you haven't a clue when that cab is going to arrive, not to mention the fact that often you're on hold for far longer than you want, with horrible elevator music playing in the background.
I find that most of the time, particularly in foreign cities, the accuracy of when a taxi will arrive isn't great. UBER can be particularly useful in a business meeting where timing and flow is critical.
I can also see UBER being useful in cities like Los Angeles and Miami where there's more of a "late night" scene and you could share an UBER car with friends to go to your next destination. Other cities where UBER is currently operating is: San Francisco/Palo Alto, New York City, Seattle, Chicago, Boston, Washington DC and as noted, Paris, as of mid-December 2011.
Two other things to note: you can rate the driver immediately after the drive and provide real-time feedback if it didn't go well, which increases the likelihood of the service and quality of the drivers remaining high and improving over time.
Also, in my experience to-date, their customer service has been very responsive. I think if they can get their markets and target audience right and market to them effectively, UBER can be a dream app at just the right (or rather wrong) times.
Here's a link to a video that Bloomberg's Emily Change & Cory Johnson did where they share their own experiences using UBER in San Francisco.
November 25, 2011
Apple Still Leads The Tablet Wars
According to technology research firm Gartner, Apple, with its wonder tablet and iOS combo, will continue to dominate the market for the next few years with Android-based tablets playing a very close second.
According to Gartner's figures, Apple will have over 50% of the pie until 2015 where it's projected to have a 47.1 market share.
Overall sales of iDevices will also have a big boost from 17,610,000 sold in 2010 to 294,093,000 in four years' time with Apple leading the pack.
As for Google, Apple's closest competitor, things are looking very promising, too. From 2010's share of 14.2, it will be having 38.6% of the market by 2015. Sure it's still a long way off Apple's but it's already looking pretty impressive knowing that you have a big chunk of the other half of the market.
Meanwhile, competing brands like WebOs, MeeGo and QNX, will battle it out for the remaining 10% share until 2015.
Bottom line is, these are all projections based on current trends. A lot of factors and things can still happen a few years from now and what's written in the above chart may not be neccessarily so when 2015 arrives. Still, it's looking deliciously sweet for Apple, and yes, Google, and looking bitterly cold for the rest of the other competitors.
One thing is certain, the tablet wars are starting to heat up!
October 18, 2011
Mary Meeker: Silicon Valley Innovation May Be Unprecedented
Full of not only data but lots of fascinating commentary and unique perspective, she gave the audience depth and texture over the last year in the areas of mobile, social media, ecommerce, real-time data, advertising and the economy.
She covered the following areas:
1. Globality – We Aren’t In Kansas Anymore…
2. Mobile – Early Innings Growth, Still…
3. User Interface – Text - Graphical - Touch ���- Graphical T ouch / Sound / Move
4.Commerce – Fast / Easy / Fun / Savings = More Important Than Ever…
5. Advertising – Lookin’ Good…
6. Content Creation – Changed Forever
7. Technology / Mobile Leadership – Americans Should Be Proud
8. Mega-Trend of 21st Century = Empowerment of People via Connected Mobile Devices
9. Authentic Identity – The Good / Bad / Ugly. But Mostly Good?
10. Economy – Lots of Uncertainty
11. USA Inc. – Pay Attention.
We learn that Apple, Google, Amazon.com & Facebook remain the mega leaders.
81% of Internet users are outside the U.S. The below shows you usage in the U.S. versus rest of the world.
In other areas of global trends, mobile is booming. As astounding stat: 200 MM farmers in India are receiving government payments and subsidies via their mobile phones. Also, in China over three years, they added more Internet users than exist in the U.S.
Social networkers as of October 2011 by country below. You may be surprised to see Israel, Argentina, Turkey and Chile in the top four. You may also be surprised to see how far down the list the U.S. ranks.
Below shows interesting stats of UK-based Shazam (sound recognition and music discovery), Swedish-based Spotify (music discovery and streaming), Israel-based Waze (driving navigation) and European Soundcloud (sound discovery and sharing). The numbers are astounding and show a huge trend towards "creative discovery" on the web.
She notes that while iPods have changed the media industry and iPhones ramped even faster, iPad growth has gone through the roof. She also shows us that Android growth was bigger than we may have imagined (even faster than the iPhone).
Overall, mobile usage is exploding. It's big and its growth isn't slowing down anytime soon.
This is kind of a scary slide, suggesting that perhaps Maslow's Hierarchy of Needs needs to be revisited. This thought process hasn't hit the third world yet despite the explosion of mobile phones, yet I fear that Maslow's new hierachy of "musts" in Silicon Valley has already been transformed...from what I see, it may be above food/water but below shelter in some cases.
For a full peak at her slides, check out Kpcb's site to learn more.
Web 2.0 Summit Kick Off: Twitter, Yahoo, eBay, Bluefin, Intel, Salesforce & More
Web 2.0 Summit kicked off yesterday afternoon at the Palace Hotel in San Francisco. John Battelle and Tim O'Reilly are master curators of some of the best minds and storytellers in the technology industry, throwing CEOs of major corporations on stage to answer business and technology questions together with start-up entrepreneurs, an Intel anthropologist and a fireside chat between John Heilemann and Oregon Senator Ron Wyden.
I spent my time listening, shooting and tweeting more than I did taking comprehensive notes, but here's a few memorable quotes and takeaways from day one.
Sean talked about how much easier it is for the independent artist to get noticed using social networks today. "You can take an artist to a number one position fairly quickly. I don't understand why any artist would sign on with a record label today. As an artist, if you're functional and don't have a drug problem, there's no reason why you can't pull yourself up as an artist today.
Artists today can be in charge of their own destiny. Maybe later on, you can sign on later on for distribution on Amazon and foreign markets, but not at the beginning."
He says that Spotify is an attempt to pick up where he left off with Napster. Parker also shared his thoughts on social networks and Facebook in particular, denying a down and dirty fight with Zuckerberg on Hollywood streets. On Facebook, he says that there's a balancing act between active and passive sharing and felt that they don't give users enough control. He adds, "the concept that the best content rises to the top can only work if there's a conscious definitive and targeted decision about where your content actually ends up."
He was very deliberate about where he sees eBay playing today and in the future. He says, "eCommerce and retail are crumbling fast. People can now access information with red laser and do product exploration in the store in real time. We're taking all of our properties that we have and putting them onto one open platform so developers can build.
Consumers can now take a photo of a UPC code using Red Laser and see what retailers have it locally. With one click, you can buy it locally or click on Paypal and order online. This is huge innovation in retail which hasn't really moved at all in twenty years."
He continues to reference an example of how bad the search experience is today for fashion. "You don't go to Google and type in blue shirt and expect to get what you want. You can search by images today and get "like-products" based on an image you choose and like. Image-based search will be huge in the future, especially in fashion."
On how they compare to Amazon, he nailed it from a marketing perspective. Rather than get caught with his pants down on what they're not doing right, he fixated on the fact that they don't compete with retailers so they're knocking at their doors. He says "we are not a retailer and never will be. Technology is having a huge impact on their businesses and they need help. We can provide that." He also noted how huge mobile has been for them and will continue to be, throwing out a staggering stat: eBay sold 2,600 cars from their mobile app alone in a day.
"You can make a direct connection between user interest and engagement," he says emphasizing how important social media is and will continue to be for their enterprise customers.
"Companies must embrace social media or embrace the consequences," noting that when issues arrise today in corporate America, crisis is accelerated in a very public way via social media that didn't happen ten years ago, even five years ago.
Marc told Toyota that they should have a car called the Toyota friend. "I want to have a conversation with my car...car manufacturers should have social cars."
Aside from his emphasis on getting their enterprise customers to not just adopt but take social media seriously, he added that he has bought into gamification as a layer on top of businesses and the increasing importance of it in the future.
Ross said he joined Yahoo for a very specific reason: to build great products, build them across platforms including their own, personalize those products for their users and then program those products. He also noted that its the best job he's ever had, "not easy, but the best."
"A black box won't solve everything...there has to be a human touch.
The signals we give off today are about getting the right content to consumers and the right opportunities to advertisers."
When asked What is Yahoo today, a question that arises at nearly every industry conference, Ross says: "Yahoo is a really rich premium, personalized experience for consumers on every platform." Yawn.
Marketing spin and well rehearsed but it doesn't really paint a rich textured picture of who the company is nor does it show me a sustainable business model. Onward.
Poole focused on identity and the mediocrity which has been created around it. "Who am I on stage is very different than who I am in my personal life," he says.
"There are so many lenses of who I am but Google and Facebook wouldn't want you to believe that. In their world, we're merely a mirror.
Facebook treats our identities like mass market fast food. I have more choices in the eye of a toothbrush in a shopping aisle than I do in how to express myself online."
Strong statement and at that juncture, I wasn't sure where he was going, but his message got stronger. On Google+, he is spot on. "They've just copied the same broken model that Facebook created. You can incorporate identity without giving up quality, but give users a choice."
He goes on, "Facebook and Google (with Google+) are dictating how we share our identity and our creativity...consolidating our identity and making us so much more simple than we really are. We deserve choices and options. Over time, our identity is being eroded by large industry players and how can we, as an industry think this is a good thing?" Hear hear Chris. Hear hear.
In other words, Silicon Valley and other early adopters, stand up to the giants and demand higher standards than what we're being dished today, including how we're told to behave, what we can share, how we can share and with who, down to the exact number of "friends" we're allowed to have.
Deb showed some very cool visualizations of what they're doing with TV data in case you ever wanted to know what TV programs diet coke lovers watch. He says, "it is now possible to link impressions to expressions."
They take content from TV stations and build out a semantic content graph of TV and the social web, resulting in what they claim is the most comprehensive semantic index of TV online today. They call it the TV Genome.
Through their live feeds, they're adding 200K shows, 2 million ads and 40 million links per month. Show by show, they can create graphs that show the number of impressions versus expressions, focusing on expressions whereas Nielsen focuses on impressions.
He says, "this view is a different window of consumer behavior and their mindset than what has been offered in the past, which will be a game changer. We're building out a data audience sentiment, so that within the TV Genome, brands can decide where they want to put their time and effort."
I loved what Geneieve brought to the table, which was a look at data from a human perspective. As an anthropologist, she asked the question, "who is data? rather than what is data?"
There are things in our life which will only want to be physical data, she notes, not digital data, such as buddha statues for example.
"Data loves good relationships," she says. "And, data needs to be social, have a country (a home) and be feral. By this, she means that data will run wild, beyond the current boundaries of what we now imagine. We will have to think about privacy and security differently within this framework.
She also adds that "data has responsibilities. We have to tell a story in the right spirit, in the right place, and to the right people. Data also likes to look good. People are always actively choosing how we represent ourselves online," noting that in the online dating world, 100% of Americans are known to have lied on their online profile. In the UK, it is about 60%.
She ended her presentation with a provocative question which I felt could have been a talk on its own (a nice, long healthy interactive talk): "What if we designed for data the way we design for people rather than for devices?" All I could think of was "crikey, we need more women in this business."
Brad centered his whole talk on the differences between digital marketing strategy and digital business strategy and what it means to have both.
"The first rule is around social," he says. "You can't buy friends, even if you give away lots of free things to get them.
You have to ask yourself when you make decisions on social networks to buy influence - 'what does that mean for my business long term?' Business success is driving engagement to your properties if you're a company with many," using MTV as an example.
His best line of the night: "the data has to burst out of its silos and make sense for your business and show an impact. How does it affect your business strategy?" He adds that mobile must be key to your strategy moving forward, suggesting that when you think out your mobile strategy, think about how customers can motivate your brand from a mobile device.
Spoken like a true marketing guy he ends with this: "Today's CMO who owns digital and understands customer intimacy will be tomorrow's CEO." I happen to agree with him.
On how Twitter is going to play and compete in the marketplace, Dick says, "we're going to offer simplicity rather than complexity. Apple thinks about the world the same way.
It's much harder to edit out than add features. Bradley Horowitz talks about Google+ and the fact that they're going to compete on and add more features. Our focus is to compete on simplicity."
There's a lot of signals coming from each tweet. Battelle asks if this is Twitter's biggest challenge? Noted as a significant challenge, Dick says of the 250 million tweets a day they see, that they need to surface that data into something that is more meaningful: global things that matter to everyone and regional things that matter to your own community.
Dick says, "when you only offer authoritative tweets on a topic, then you lose the roar of the crowd. When we do that, we are sucking the life out of an event (i.e., world cup) by taking the volume out. We have to show the volume while also separating the signal from the noise. The key is showing this visually in a way that is compelling and simple. And, we're working on that."
One of their core values says Dick is to "respect and defend the user's voice. Not using your real name means that in countries where you can't speak as freely as you do here, you can speak up." He noted a situation in Tunisia as an example. "We're the free speech wing of free speech," he adds referencing the words of their lawyer.
He ends with more of their core values, getting away from money questions and other controversial topics: "Rather than focusing on a $8 billion market cap, we think about whether we're doing things that we can be proud of as a company and whether we're building things that are sustainable and scalable."
October 18, 2011 in America The Free, Conference Highlights, Events, On Geo-Location, On Mobile & Wireless, On Social CRM, On Technology, On the Future, Social Media, WBTW, Web 2.0 | Permalink | Comments (0) | TrackBack