January 12, 2015
CES 2015 Wrap Up: From 3D Printing & Connected Devices to 4K TVs & Infrared CamerasThere was no shortage of companies jumping on the "we must be connected to everything, or else.." trend that was central to most announcements coming out of this year's Consumer Electronics Show (CES) in Las Vegas last week, an event that I've been going to for a couple of decades.
It was even the heart of Samsung's keynote address this year. At the Las Vegas Convention Center (LVCC), the main building for CES's heftiest exhibitors, it was Samsung (not Apple) who stole the show with its ever so impressive 360 screens that circled around its booth, showing flashy and compelling videos of cars racing and more.
It was all about their 4K TVs, which are bendable, flat and curved although Samsung had plenty to offer in the mobile, audio and home automation space as well. Samsung JS9500 series is a new concept in UHD (4K technology), which they tout as eco-friendly. It uses nano-crystal technology and an intelligent SUHD re-mastering picture quality engine, which gives vast improvements in contrast, brightness, color reproduction, and detail.
People seemed to be raving about FLIR at my evening networking events, a new infrared camera that connects to smartphones at around a $250 price point. As crazy as this sounds, the camera can spot pets and animals in the dark, as well as detect cold air drafts and leaking pipes in walls. FLIR ONE translates thermal energy into dynamic color images for personal safety, home repairs, outdoor adventures, and even artistic expression.
The "all things connected world" seemed to proliferate the Sands Convention Center, located just off the strip a stone's throw from the Wynn Hotel, where I demoing and singing Kolibree's praises, the world's first connected electric toothbrush with truly interactive feedback, gamification and 3D motion sensors. The toothbrush tells you how you've brushed, where you've brushed and where you haven't.
We had a dentist on-site who is also an advisor to the company explaining why this is important and how knowing where you're not brushing well empowers you to brush better next time around. In the old world, you'd only get that feedback from your dentist once a year, a far cry from the world we live in today where nearly everything can be connected thanks to Bluetooth technology.
A bit like Fitbit for your teeth, who also had a massive presence on the show floor not far from we hung our hats for the week, Kolibree differs from other connected brushes on the market, thanks to its proprietary technology, in that it provides an interactive map telling you exactly where you've missed, as well as where you've over-brushed and under-brushed.
All that data can be kept private or shared with your dentist, which is the first time that the dental industry will have access to this kind of data, all of which can be incredibly useful for both dentists and users.
Kolibree has teamed up with Dentegra who also had a presence at CES this year -- the combined forces will offer incentives and discounts on dental care, as well as 25% off the Kolibree toothbrush through the new Dentegra Smile Club to be launched early this quarter.
While healthcare is an obvious win for the connected market (think measurement of your sugar levels in real time if you're diabetic, feedback on your sleeping patterns so you can rectify through diet, exercise and other things, heart monitoring and reminders to take drugs), there were a host of other connected devices trying to prove that they were truly useful too.
The truth is - some were and some were....well, not so much.
New connected devices on the market seem to come in all types and sizes -- from blingy necklaces that vibrate when your husband sends you a text and baby diapers that let you know when your kid has pooped to washing machines, interactive cameras and Raticator, a rodent detectors that notify you when it has caught a rodent -- yes really (see the rat trap, a rat trap that uses a wifi chip to alert you when it electrocutes the rat).
Connected devices can truly be useful but quite honestly, only when the connection is used to solve a problem we have or make our lives easier in ways that matter. I understand the value of connected watches within reason, but when I asked one vendor what the default was on the completely flat shiny silver faced watch, he told me it was how many steps I took and I'd only get the time after a second tap.
Huh? That's like telling me that my smartphone's default is digital games and a list of recommendations on restaurants before being able to make a call. I want a watch to first and foremost give me the time and my phone to first and foremost allow me to make calls.
When the watch becomes stylish and adorns me with a l'il luxury I might not have had otherwise, it gets a little more interesting however, at least for a woman. So far, all of these connected gadgets seem to be designed by men for men -- big, bulky, black, silver and red seems to be the order of the day.
The gold and sparkling diamonds of Burg's blingy smart watch drew me over to their booth. It works via a SIM card on an Android 4.4 operating system, and is activated. The price point for this stainless steel and Swarovski crystal device is between $500-600. They also offer a range of fun colored sportier watches that track your activities.
Swarovski also had their own presence on the show floor and while I'm not much of a bling girl, I loved the designs of their soon to be released smart watches, most of which come with accompanying narrow glittery bracelets.
Glitter, diamonds and also black, white and midnight blue. They were my favorites of the connected watches and jewelry and I can't wait to test them out when they hit the market.
Misfit is also working with Swarovski on a new line called Shine. The Shine Collection includes the Swarovski Shine Activity Tracking Crystal and accompanying accessories.
Additionally, I loved the latest watches from Guess at the show, touting rich colors and elegant design. You can get scrolling alerts across a Led screen or be alerted via a vibration and it uses voice commands to communicate with your cell phone.
The watch is water resistant, and comes in midnight blue (for men only -- a shame since it's my favorite one of all the options), brown and rose for men, white and black for women and white with a bit of bling. The watches use Martian technology, which I wrote about in mid-2014. The line, which supports both iPhone and Android, is slated for a September or October launch of this year and will retail for around $350.
One of my favorite companies making tracking watches is Withings -- they had me at "hello" last year when they showed off their Activite watch in a beautiful and elegant soft brown leather. We can't wait to test it out in the next few months.
This year, they were showcasing Activite Pop, a line of watches that is focused on the more adventurous. Pop comes in lots of fun colors and like their other watches, you have easy access to both the time and notification of your activity so you know where you stand throughout the day and can decide what your next move should be.
Also showing off fun jewelry was FashionTEQ. Their Zazzi bracelet offers an elegant and more discreet way for women to receive messages and reminders when you have your cell phone in your pocket or purse. Why would I even consider the geekier options designed by men for men when I could wear something that looked like this? I'd love to test it out in my daily life in the not too distant future.
Speaking of jewelry, the connected vendors weren't the only ones fed up with the fact that techy products don't cater to women enough. Meet GemPhones.
I fell in love with these elegant ear buds disguised as a functional but beautiful necklace you can wear around your neck. A dressier option is one that resembles pearls whereas the funkier hipper brown and black motif is a nice everyday option for the younger hipster and frankly, for a woman in her forties. I'm game and can't wait to test these out.
Another mobile accessory I discovered solves a real problem -- LOST ear buds. I don't know about you but I'm constantly misplacing them, leaving them in the wrong bag or getting them tangled when I need them most. Sound Pockets has come up with a way around that by creating a plastic pocket that attaches itself to the bottom of your cell phone case and they're available in lots of fun colors.
A perfect solution for the college student and for the forgetful and busy among us who need a handy way to keep track of them.
Also for the active enthusiast, meet the ever so cool Rocketskates. They had a massive booth in the center of the Sands, where you could watch demos of people using the skates or even try them out yourself, which I did of course.
Blissfully happy at the end of my try....they're a bit like a cross between a segway and rollerskates.
Below is a little video of my experience with them so you can get an idea of how they work.
3D printing was another hot trend at this year's show. In the Sands alone, it seemed like the aisles of vendors touting their latest 3D printing solutions was never going to end. At one point, I found it a little dizzying and frankly, confusing.
While in no way yet mainstream, 3D printing, despite its hefty price point, is now a feasible possibility in today's world. Take a look at some of the objects these vendors were showing off in their booths -- from fashion and leather cell phone cases to sailboats, toys, dolls, objects and even food.
I had an incredible experience inside the massive 3D Systems booth (note that the funky leather smartphone cases above were made from one of their machines). Sense is a portable 3D scanner that can capture objects (including people) at 10 by 10 feet and its claim in addition to high quality scanning is that its price is much more reasonable than its competitive counterparts.
Below is a shot of me holding the captured image of "me" after they scanned me on the show floor.
The Sense is the only 3D scanner to deliver precise instant physical photography, so everyone can capture his or her scanable moments. Sense has flexible scan size and can capture everything from a picture-perfect cupcake to a full-body selfie, processing data in seconds for an instantly 3D printable file. Sense comes with an intuitive user interface with easy and automated zoom, track, focus, crop, enhance and share tools. Below is a video of my experience.
The 2015 CES Innovation Awards had its own section at the show, where they highlighted companies making cool and leading edge products.
Most of the products were displayed behind glass cabinets so you see but not touch and the range of solutions were vast.
In the Connected Home area, I discovered Edyn Garden who has a solar-powered Edyn smart garden system that takes the guess work out of gardening with their Wi-Fi enabled Edyn Garden Sensor.
The sensor monitors environmental conditions to make smart recommendations about what to plant and when to fertilize. This unique sensor works alongside the Edyn Water Valve and Edyn app to provide automatic watering options that deliver water when, and only when, plants need it, helping to conserve water and other precious resources.
The Fitness Section, where Activity Meets Tech, was bustling and this year, it seems as if there are now countless FitBit-like solutions that take fitness tracking and feedback to an entirely new level.
Lighting has been making a lot of new advances lately for both larger enterprises and new solutions consumers can use in their home -- from improving efficiency to controlling your room's colors and mood. Meet ilumi whose vibrant booth ambiance drew me over to learn more.
You simply download the free ilumi App from the App Store or Google Play, screw in your ilumi lightbulb and turn them on. You can control and customize each individual ilumi or groups of them - you can also program an ilumi light or set of lights to sync with certain music to affect a room's mood, make them change colors or diffuse them in some rooms and not others.
It is all done through a simple-to-use mobile dashboard, allowing you to take control of your home or office's lighting in just a few swipes or clicks. I think the idea is great, loved the team and can't wait to put them to the test - we hope to review them in the coming months ahead.
The Digital Health section was exploding with solutions that ranged from sugar tracking as mentioned above and activity trackers to tools to rest the mind. Muse has an interesting approach to settling your over active mind and had an experiential chair set up so you could put it to the test. And, so I did....
I sat inside a comfy chair while the brain sensing headband was place around my head with the goal at putting my mind at ease. As eerie as this sound, the headband essentially reads your brainwaves read while giving you simple activities and games to reduce stress, strengthen your brain and help you relax via its EEG sensors, all of which are constantly detecting and measuring your brain activity.
Below is a video someone from their team shot as I went through the process on-site.
I found CES this year to be more interesting than last although I wished I had time to really explore the LVCC in depth. I was living and breathing the Kolibree toothbrush and Dentegra's Smile Club for the week so amidst the buzz of home automation, fitness, 3D, cameras, audio devices and TV sets, it was rewarding to see Kolibree shine at CES for its second year in a row.
Last year, we only had a prototype to show and this year, Kolibree could demo two new mobile apps and talk about the compelling collaboration with Dentegra to help make dental care more affordable. Kolibree could also tout that its most advanced connected toothbrush will by shipping by the end of January. From gadget press and mom bloggers to Associated Press TV, NBC News, and even Sears Television, the team demoed to the world.
Kudos to Kolibree's team in Paris for getting the toothbrush ready for this very important show and for market and to the Dentegra team for coming up with an innovative way for uninsured consumers to receive affordable dental care through its Smile Club. Alas, with another CES behind us, it's now time to transform how Americans view dental care.
Photo credits: Top photo by Duke Chung from venitism.blogspot.com, Raticator from epestsupply.com, Flir One photo from their website, Samsung photo from Samsung website. Dentegra Smile Club mobile screen shot from the Dentegra Smile Club.com website and second ilumi photo of the mobile app from justelementary.com. Videos and all other photos courtesy of Renee Blodgett.
January 12, 2015 in America The Free, Client Announcements, Conference Highlights, Events, Magic Sauce Media, On Health, On Innovation, On Mobile & Wireless, On Science, On Technology, TravelingGeeks, Videos, Web 2.0 | Permalink | Comments (0) | TrackBack
July 09, 2014
GlazedCon & Wearable World Expo Come to London This Fall
I've attended a few GlazedCon events now and find them to be incredibly useful from both a content and networking perspective. They are specifically focused on an area that is exploding and isn't going to slow down anytime soon: Wearables.
We're proud to be a media partner again and this time, GlazedCon is expanding to London on October 22, 2014, where they'll gather together Wearable and IoT executives, along with other top tech thought-leaders to debate the real business opportunities for the hottest emerging tech ecosystem.
The event is instrumental for key executives, startups, media, mobile warriers and investors. In conjunction with GlazedCon London, they will be holding the first annual Wearable World Expo where over 50 of the hottest Wearable Tech companies will showcase products so cool you'll actually want to leave with them....or at least let the world know about them!
We have a special 30% discount code for those interested in attending below:
Discount Code: 30% off tickets glazed_weblogtheworld
June 04, 2014
Kickstarter Success Story Lima Announces $2.5M Series A Financing From Partech Ventures
The team behind Lima, which consolidates all of your content and enables you to see the same files on all of your devices regardless of operating system or device size, today announced that Partech Ventures, an American-European Fund, has invested $2.5 million in a Series A Financing round to accelerate Lima’s development worldwide.
Lima was perceived as a must-have after nearly 13,000 people supported its initial launch on Kickstarter last summer. Lima not only reached its initial funding goal in less than 12 hours, but became the 6th most crowdfunded technology project at that time, raising a total of $1.2 million.
The goal of the new investment from Partech Ventures will further accelerate the Company’s development of the Lima platform and allow the team to expand its engineering, marketing, sales and distribution efforts across North America, Europe and Asia.
What got me excited about working with Lima is that they provide a solution to the painful siloed data problem that zaps my productivity every day. While I'm a Dropbox user and find it useful for sending huge files when in a pinch or when there's no other alternative, I find the interface too geeky and I can't organize things the way I want.
I also have to pay for storage (same ole same ole) and it still means that I can't access my fat photo library sitting on an external hard drive at home from any device I happen to be using at the time. Frankly, it shouldn't be this hard nor should I have to think about it.
Unlike other solutions like iCloud Drive, Dropbox and others, Lima doesn’t create yet another silo for your content: it actually reinvents how your devices store data. Composed of a hardware adapter and a multi-platform app, Lima changes the OS architecture of your different devices, so that they all contain the same files. With Lima, your organization structure is the same across devices and you no longer need to copy and transfer files between devices, or to upload them to the Cloud. Hallelujah!
For the first time ever, local device size no longer matters, a godsend for those who don’t want to upgrade their smartphone or computer to accommodate their growing file library. Lima allows all of your devices to be as big as your Lima System at home regardlesshow much local memory you have on a specific device. If you make a change on one device, it will be instantly echoed seamlessly across all others.
I'm excited to be working with a team who wants not only has an innovative approach to the explosive issue of personal data but has the potential to revamp an archaic content management and file storage system. Kudos to founders Severin Marcombes, Gawen Arab and the entire team for having the persistence and passion to see this through. Stand by for product updates in the coming weeks and months ahead!
April 10, 2014
Kolibree, World’s First Connected Electric Toothbrush Now Live For Pre-Orders on Kickstarter
Today, Kolibree, the guys who brought the world's first connected electric toothbrush to market at CES in January, announced that their connected toothbrush is now available for pre-orders on Kickstarter, the renowned crowdfunding platform that allows users to help fund a project or product.
I've been involved in a marketing and communications role and as an advisor since the beginning, so it has been quite a fun ride so far. Since we first showed the prototype in Las Vegas at the beginning of the year, we have received overwhelmingly positive feedback from everyone from mom's who are excited about being able to monitor their kid's brushing for the first time, entrepreneurs who recognize great innovation and existing electric toothbrush users to geeks and developers who are interested in building third party apps to gamify the experience at an even deeper level.
We've come a long way since the beginning and Kolibree's earliest prototype -- it's now time to move this ever so elegant connected toothbrush to the next level!
Funds raised from Kickstarter supporters will be used to manufacture and distribute Kolibree’s connected toothbrush, starting with a limited rollout in June and wide distribution worldwide starting in the U.S. and Europe in late Q3/early Q4 2014.Unlike anything else that exists today, Kolibree’s smart, connected toothbrush has a unique technology with sensors to analyze your brushing habits...
Those brushing habits are then displayed on a mobile dashboard you can readily access from your phone or tablet.
You can learn about your brushing behavior from that data to improve your habits over time. By being armed with smart data, you can be more empowered to take better care of your teeth and make future dentist visits less painful and less expensive. Kolibree is particularly useful for parents who want to instill positive brushing habits for their kids as early as possible.
The Kickstarter rewards are being offered at various funding levels. For those who want to be in the first commercial batch, the first 500 funders will be offered a Kolibree toothbrush for only $99, with a price point of $129 for the next 1,000 supporters.
The toothbrush at these price points will come in Feather White and include two brush heads. Supporters who wish to receive a Kolibree toothbrush in their choice of Feather White, Dove Gray, Berry Blue or Cerise Pink can do so for only $149, which will include two brush heads. All orders will receive an induction charging station and the free mobile app, which supports both iPhone and Android smart phones.
In addition, there will be a specific offer for developers for $199 with beta API access and free support and an educational software package for dentists.
The Kickstarter campaign today, will run through May 23, 2014, has a fundraising target of $70,000.
Designed for families, the free mobile app works with several toothbrushes so the entire family can participate and all of that data can be monitored in a single profile on one phone. Kolibree rewards your progress, allocating points to kids to encourage them to improve their brushing habits. Games will keep users motivated to improve their brushing habits as well as brush for longer each time.
Kudos to the entire Kolibree team who are infused with passion and a commitment to getting this right....and it's only just the beginning!
We welcome feedback and encouragement of course. Most importantly, for the next month, please meander over to the Kickstarter page and support the campaign in any way you can. That includes social media call outs, telling friends, calling your mom, ordering a couple as gifts - you get the idea! Please ACTIVATE and help Kolibree get to market!
January 06, 2014
KEECKER’s Smart & Connected Robot Launches at CES 2014
Paris-based KEECKER is showing off its new smart, wirefree and connected robot on the International CES 2014 show floor in Las Vegas Nevada this week. The new connected device will redefine the home entertainment and connected devices market. With a powerful video projection and 360° audio & capture system, KEECKER allows you to project movies, listen to music, browse the web, make video calls, play video games, transform the design of your home and more, all controlled through your smartphone.
Using KEECKER's innovative technology, you can transform your home with just one single device, eliminating the need for so many ”siloed” technology solutions we are forced into using today. KEECKER can project digital rich art, media, images and video anywhere as well as move around your home. Truly wirefree and mobile, KEECKER rolls alongside you using its advanced motorized wheels.
Moving beyond entertainment as we know it today, KEECKER transforms any room into an entertainment arena and any surface into a massive and immersive screen. Freed from its ”container”, content can be projected anywhere, whether its traditional entertainment, video, photos, interior design or beyond.
Equipped with a powerful video projection and 360° audio and video capture system, KEECKER allows you to project movies, listen to music, browse the web, make video calls, play video games and more.
While many devices such as computers and smartphones are solely for personal use, KEECKER enables the sharing of collective experiences at home, bringing families closer together. Interested in taking a dive into the Milky Way or bringing your children under the sea in the comfort of your own home?
Want to draw monumental artwork on your walls or create pop up interior design just for a night? Whether you want to walk through your house Skyping with a friend in Tokyo, wake up to a view of Tuscany on your bedroom wall or countless other dynamic scenarios, KEECKER can create that experience for you.
KEECKER can also be used to check home analytics (temperature, humidity, sound level, light level, CO2 level and more) and for security purposes, so you can check on your home remotely from the road. From entertainment, games, web apps and home security to interior design creation, image and sound immersion, KEECKER can transform any room using your imagination.
KEECKER makes the nightmare experience of connecting home systems to game consoles, ISP boxes and mobile devices as well as the unsightly cables and wires in every corner of the house a thing of the past.
KEECKER is 16 inches wide and 25 inches tall and is controlled via a free smartphone application (iOS, Android and Web). KEECKER’s prototypes are white with final colors to be announced at launch.
The device will come with one terabyte of local storage space, and be available to consumers in the $4,000-5,000 price range starting in Q4 2014. It will include the robot, free apps and its recharge base.
Disclosure: I provide consulting to keecker.
January 6, 2014 in America The Free, Client Announcements, Conference Highlights, Events, On Innovation, On Mobile & Wireless, On Robotics, On Technology, On the Future, TravelingGeeks | Permalink | Comments (0) | TrackBack
October 24, 2013
6th Annual Open Mobile Summit Hits San Francisco in November
The event aims to connect the most influential and innovative in converging mobile, Internet, media, electronics and commerce. At Appcelerate CEOs of the most successful app publishers on the planet share the secrets to their success building, marketing and monetizing apps.
Crème de la crème of mobile leaders will speak and moderate panels and sessions including All Things D's Walt Mossberg, Sprint's Bill Malloy, Shazam's Rich Riley, Mozilla's Mitchell Baker, AT&T's Abhi Ingle, CTO's Dave Engberg and others.
Use discount code ‘2439WBW’ to save an extra $100 from current prices.
- Wearables Hit the Streets:The age of wearable technology is here. Everything from Google Glass to smart watches and health sensors are in fashion. But how will wearable re-program mobile strategy?
- The Death of TV: Multi-screen media has traditional TV on the ropes. How is the fight for the living room playing out and which video monetization strategies are looking like Grand Slams?
- Enterprise: Mobility is “The New IT”: Productivity, distribution, device management and security. Hear how CIOs and Enterprise IT pros are addressing the challenges and capitalizing on the opportunities in the mobile enterprise space.
- The Future of Mobile Commerce: Hyper-connected consumers are a challenge for retailers in store and online. Who’s winning the multi-channel shopping spree and how are connected devices changing buying behaviour?
- Apps: The Mobile Service Marketplace. Monetizing apps is no longer limited to advertisements. Explore the service marketplace revolution and discover the next victim of the app.
- Awash in Big Data. Data, data everywhere! Find out who is positioned to harness the wealth of mobile device data to create more valuable, personalized services for consumers.
On Day 3 of The Open Mobile Summit comes Appcelerate. This is where CEOs of the hottest app businesses on the planet share the secrets to their success and how they see the landscape of mobile apps today. In one day, learn from the best in intimate workshops:
- User Experience Innovation: Understand where and how to spot behavioural trends and leverage them to increase the appeal of your app offering
- The Monetization of Apps: Hear from the App Idols as they share the most ingenious methods and practices to drive revenue from their apps
- Onwards and Upwards: Learn how to efficiently use internet marketing to trigger the viral growth curve and ride it to to the top of the app charts
April 20, 2013
Reflections on Community & HAPIfork's Kickstarter Campaign
I've done so many launches in my life that I'm not even sure I could count them all and yet a launch in and around crowdfunding is a relatively new experience for most of us.
Some launches alert the world that a product is shipping, that there's an IPO or a new partnership, that there are four new features than the previous version, that there's a new management hire, that the CEO is speaking on a panel, that product Z just won an award, or that an office is opening in Singapore...the list goes on. I've done them all.
Kickstarter, while not a new concept for the early adopters and technologists within my circles, my sisters who live in an East Coast small town have never heard of it nor have my friends in Florida, Minnesota and Canada. In other words, it's still a relatively new way for consumers to order a product, especially one which in many cases hasn't been built yet and there's only a basic prototype to show when the campaign goes live.
We're in day four of the HAPIfork Kickstarter campaign and plenty of press gave HAPIfork some love this week as part of the kick-off, the kind that is, that would cover this kind of announcement. The good news is that as a result of heightened media activity this week which comes on the heals of over 900+ media hits worldwide from its initial unveiling at CES in January, more and more mainstream press are intrigued and want to play with the fork.
From Dr. Oz, Good Morning America, Good Housekeeping, Penthouse and Men's Health, we've had discussions and coverage; it's a no brainer for their audience since its the kind of device mainstream consumers would want to try out just as they did when electric toothbrushes first hit the market and dentists confirmed that they can clean your teeth more comprehensively than a regular brush. In both cases, there's a "mindful component" to it.
Why wouldn't consumers reading consumer magazines want to learn about a new digital device that can help them eat better, improve their digestion and eat less, thereby consuming less calories. In an eager-to-consume everything and anything country with astonishing obesity rates, the timing of HAPIfork couldn't be better. Even ABC News was intrigued and Jay Leno and The Colbert Report gave the smart fork a call out in mid-January while NBC News Scott Budman covered it the day after Kickstarter went live.
It is precisely the kind of device that will make people think more carefully about their eating habits and suddenly, a "new pattern" of thinking and eating more mindfully kicks in. The goal is to modify "speed" behavior at the onslought and then extend into more mindful habits beyond a plate of food over a meal.
The Benefits of an Early Community:
While there are clearly other ways to get funded, Kickstarter helps to identify the early adopters and fans who really understand the inherent value of a "smart fork". Beyond a fad, people who jump on board early assume faith in a product that embraces a way of thinking that goes something like this:
"A connected fork isn't the only way to get healthy and lose weight, because at the end of the day, it's always my own decision about what I eat, when I eat and how fast I eat. While human input is a big part of leading a healthier lifestyle, I for one, could use a little help. HAPIfork can remind me, prodding me with each bite I take, to eat healthier, slower and be more mindful in the process. Most importantly, I understand this is a starting point and realize that this fork can act as a digital coach to help modify my behavior over time...and alone, is an important first step to the path of mindful eating and living."
The above mantra or statement if you like, isn't an official statement from the company...it's how I personally think about HAPIfork as an enabler of healthy habits, starting with food.
Education will be a big part of this campaign, starting with Kickstarter and well into the coming months ahead. With Kickstarter, we will see the formation of an early community who is willing to take a healthy step into that universe, one that leads to a HAPier and more fulfilling life.
Building a community isn't new, nor was it new at the birth of social media. Smart marketers have always understood that the customer is king and he/she leads the way, not the CEO. Customers aka your community is critical at the beginning of a product launch and throughout its entire lifestyle.
30 years later and I still flash a smile and feel an emotional bond when I see the Pillsbury Doughboy on TV. Great branding? You could say so, especially since I'm not their target audience. For decades, they achieved sustainable success inside their community (moms and women who bake with their products) and outside their community, people like me who have a warm and fuzzy feeling about their brand even though I'm not a user.
Regardless of what kind of product launch you're doing -- inside a crowdfunding paradigm like Kickstarter or IndieGoGo or out -- it always goes back to the customer and making them happy again and again and again. In recent years, I've seen far too many companies forget how important customer feedback is, for without them, there is no sustainable growth. There is no product. There is no company.
For HAPILABs and HAPIfork, it's the start of learning about a community that embraces the concept of happiness, mindful eating and health early on. It's been a thrilling ride to be driving the marketing and PR efforts since the prototype kick off, but as I watch the Kickstarter numbers rise hour after hour, and excitement runs up and down my spine, I remind myself that this is just the beginning. The exciting days are ahead as we learn from customers using the fork, how it has positively affected their lives.
Here's the link to the Kickstarter campaign if you are interested in supporting the campaign at whatever level - as a supporter, or simply because you can't wait to get your paws on one of these magical HAPIforks.
February 20, 2013
BookEndz, a Great Option for MacBookPro Users On-The-Go
When I migrated to the MacBookPro recently, I was astounded at how few options there were for docking stations. As a mobile warrior and traveler who who is constantly on-the-go, I needed a solution that was similar to my Lenovo set up, where I could come home and quickly throw my laptop into a dock, one which connects to everything it needs to be via ports: external drives, printer, my camera reader, my monitor and more.
I wrote about the Henge docks recently, the guys who make great vertical docks, a simple and inexpensive solution if you don't need a ton of ports and want something quick and easy for sub $75. They have options for all the MacBookPro's as do the BookEndz guys who have horizontal docking station options.
The ports included on the BookEndz docking station is a FireWire 800, Gigabit Ethernet and USB Powered hub which allows for 5 USB 2.0 ports, Audio In, Microphone in, and MiniDisplay Port for an external monitor. Unlike the PC docking stations I've used, you have to use your MagSafe Power supply to power up your MacBook Pro since they don't have a master connector to the docking station itself. An AC/DC power adapter (5 Volts) is included for the USB hub however.
So far, so good! It was dead easy to set up and I'm a fan at the simplicity and functionality of the unit. Simple-to-use, the additional USB ports are a huge added bonus I didn't expect. If you have a MacBookPro and leave the house with it more than once a week, what are you waiting for?
February 18, 2013
Filemaker & Filemaker GO, Great Solutions for Mobile Warriors on the Move
Most people I know either live in an enterprise world or a start-up world, so when you talk about contact management and databases, they're either on SalesForce or Oracle or they simply use Outlook or MacBook iContacts. Sure, there are plenty of CRM systems that cater to the smaller business owner but they're not as widely used as the larger, more expensive corporate tools and when most of what we need is built into our OS or Office for free, why bother?
I've been a Filemaker fan for awhile now, so long ago I recall first using it in the nineties in a Mac environment, at a time when Macs only came as fat boxes, not notebooks.
Filemaker has so much more functionality that meets the eye. The downside of more traditional databases is that there are all sorts of mapping rules that you need to abide by or your data gets lost or simply doesn't come over. The upside is the depth and breadth of what you can do.
With FileMaker Pro, you can literally drag-and-drop Excel data into FileMaker Pro to get your data over and manipulate from there, or you can get a l'il more techy and build a custom database for your unique needs, including mobile templates.
I created one for my iPhone 5 in about an hour with a little tech help; once you get going, you can change fields and colors on the fly within minutes for the desktop or mobile environment. BTW, they have basic "starter" custom templates if you choose not to build your own, but if you have fields that are personalized for your business, why not go the custom route and create something for your specific needs? remember, you only need to do it once.
For the traveler on the go, Filemaker's iPhone app is ideal. Free to download, you can view any of your data from your Filemaker database on your mobile phone. Whille I don't need some of the more complex business features that Filemaker GO offers on a regular basis, if you're in sales and marketing or a business owner, you can use the app to tackle any business task on your iPad or iPhone. You can go quite deep if you wanted to, such as the ability to display current inventory levels from a warehouse with colorful, eye-catching charts on your mobile phone.
You can even update your project status by sending Excel files or PDFs in a few taps, close sales deals on the road by instantly capturing digital signatures, collect research data in the field by recording video and audio and adding the files directly to your database. And how cool is this ? In the medical world, docs can even swipe through medical records in the emergency room. In other words, the database offers more in-depth capabilities and features than initially meets the eye.
You can connect to databases hosted on the Filemaker Server or Filemaker Pro via a local wireless network or over Wi-Fi or 3G. All changes are instantly updated in the hosted file. This makes it easy to share information with others you wan tto share information with when on the road while traveling or as a small business with your team.
With Filemaker's latest version, you can also publish your databases to the web in a few clicks. You can share that database with others on your team via the web, create surveys, registration sites, customer feedback forms, and more.
I remain a huge fan of Filemaker on the desktop (Mac or Windows - have tried them both). What's great is how flexible and platform compatible they are - Mac, Windows and Mobile. I run Parallels on a MacBookPro and can launch a file in either environment without a compatibility glitch. Even cooler is their iPhone app which allows me to access not just the data but all the information that is mapped to it via its complex or simple fields (depending on how you set it up), all while I'm on the road.
Their tech support ACES it too btw. They went the extra mile to make sure that I didn't just understand the features, but how to customize my fields and use Filemaker GO flawlessly from both my Mac and Windows environments.
January 24, 2013
My Top 12 Picks for CES 2013: From Speakers & Robots to Accessories & Backpacks
The Consumer Electronics Show (CES) in Las Vegas earlier this month was once again a flurry of new products and as always, I felt as if I was constantly surrounded by pitches of TV flat screens, new speaker designs, casing, docking stations, chargers, dancing robots, iPhone accessories, surround sound substitutes, and more. What stood out was the increasing number of vendors participating in the Digital Health pavilion this year.
Clearly, the marriage of technology and health is increasing at alarming speeds, with products and solutions aimed at helping consumers take charge of their health by collecting and analyzing their own personal data, something that wasn't available to us even ten years ago.
It was no surprise that Fitbit won a Best of CES award, a product which tracks your fitness and has been on the market for awhile now. It's inevitable that the health and wellness category is primed to explode in the coming year.
As for other categories? Sure, I'm a geek, but I'm a female geek who loves great design and rich colors. I'm always a sucker for products in luscious colors - the problem with so many of these products is that they're created and designed by men, so often our choices are limited to neon green, bright girly blues and pinks, or red, black and white.
If women designers were behind more products, I'd imagine we might actually see a high end stereo system in an eggplant purple, burgundy or an olive green, something that wouldn't clash with our sofas, curtains and painted walls. I spoke to four speaker companies about this conflict and guess what? Weaving a color design into a living room hadn't even occurred to them.
As a traveler and writer, most of my top picks were focused on products that would be useful for the mobile warrior, often lightweight, reasonably priced and compact.
Degauss Labs Earphones
The SPKRS Series is a line of earphones by Degauss Labs that is focused on top notch sound quality. They tout that the bass is amazing (I haven't received them yet but did see them purr on the show floor). In its price range, SPKRS are durable and comfortable.The all aluminum housing absorbs vibrations and preserves the sound quality. The housing is coated with a special technique making the housing as matte and clean looking as the rest of the earphone, rarely found on metal housed earphones. They feature an enhanced acoustic design that helps music sound smoother.
SPKRS comes in a variety of carefully selected AND fun colors. SPKRS is UNIVERSAL and works with Apple iPhone, and the latest version of Android phones from Samsung, HTC and Sony. Windows phone by Nokia is also supported.
Ranipak Backpacks & iPad Cases
I loved the slick design of Ranipak's new Y.U.M.C. Series. Great for travelers on the go, there are tons of pockets and great colors (particularly liked the eggplant).
All products are done in a great European design with a global appeal.
HyperJuice External Batteries
One of the funkiest designed products I accidentally came across were the HyperJuice external batteries for Apple MacBook, iPhone, iPad, iPod and USB products. Behind the products is Sanho Designs, which design, manufacture and market IT accessories with a focus on Apple accessories, portable power and storage.
Their product brands include: HyperJuice - External batteries for Apple MacBook, iPhone, iPad, iPod, USB products, HyperDrive - Portable digital data storage products for Apple devices, digital cameras, memory cards, HyperShield - Cases, stylus pens and other accessories for Apple devices, and HyperThin - World's thinnest most flexible HDMI cables.
For travelers, their products are a Godsend, particularly for those who carry more than one digital product with them like me. Let's just say I can't wait to test out the HyperJuice Mini, Micro and PLUG and I have a feeling, I'll be a prolific user. The company also is smart about design...and they offer a number of rich and fun colors.
SwitchEasy offers some stylin' products for the iPad and iPhone as well as great compact keyboards, ideal for the digital traveler. They offer iPad cases and iPod Touch cases in a number of designs and rich colors.
Their mission is to provide more reasons for PC users to "Switch" to a better digital lifestyle through our innovative little add-ons.
See below for the Safekey Keyboards Protection, which I plan to try out soon on the road. To the left of the keyboards is one of many beautifully styled iPad cases they offer.
Edifer offers a few speaker options that are perfect for those on-the-go.
Sound To Go PLUS is all about portability - they do an all-in-one micro speaker with re-chargeable Lithium battery. Encased in a brushed aluminum chassis, it features 2 channel stereo with 2 full range 1.25" drivers on each channel (magnetically shielded). It also features a built-in 'Class D' amplifier and a 3" x 1.25" oval passive radiator, which means someting to those in the audio world.
GeoPalz, creators of the first decorative pedometer for kids, introduced the ibitz PowerKey for children and ibitz Unity for parents to its suite of products. With ibitz, a family’s electronics are powered by physical activity. Each ibitz connects wirelessly to select Bluetooth 4.0 phones, tablets and laptops to track physical activity. For kids, the ibitz PowerKey converts physical activity into “keys” that unlock rewards, while the ibitz Unity for parents tracks the overall progress of family health goals.
The ibitz PowerKey for kids not only unlocks access to games and apps, but also allows each user to maintain the health of their own GeoBotz virtual pet character within their app.
Foldable Rubber Keyboards by Chin Fai
Chin Fai has a host of incredibly useful rubber roll up keyboards which are bluetooth enabled, a seriously must-have companion for any traveler.
They also have a host of brightly colorful rubber products which encase iPhones, iPads and other devices to help protect them against wear and tear - you can even drop your product encased by one of these and it protects the outer layer and edges of the device.
HAPIfork, the world's first connected fork that slows down how fast you eat received a substantial amount of attention, so much so that the booth was always full of broadcast cameras, producers, doctors, health afficiandos and people who have lost weight or were looking to...among other eager enthusiasts.
While (full disclosure), I am involved in the company, it is on my picks list because it is a product I was excited about even before their launch and a reason I decided to jump on board. There is no other product like it on the market and for someone like me, who travels incessantly and never seems to have time for a 'slow' meal, it makes for a perfect "throw-it-in-your-bag" utensil which not only will help me slow down how fast I eat on the road, but track it on my desktop and mobile phone as well.
HAPIfork received so much buzz, we had to turn away opportunities knocking on our doorstep because we were limited with only 3 prototypes on the show floor.
I think the "smart" HAPIfork struck a chord with people because it's such a device that can modify your behavior, prompting you to slow things down, thereby eating less, which is better for your overall health and well-being in the short and long term.
Action Camcorders by Astak
For under $300, you can get one of Astak's action camcorders, which comes with a 170 ultra-wide angle lens that supports 1080p HD video recording. You can shoot 8 megapixel photos hands-free and there's a built-in LCD screen, which includes real time display and video playback. The nice thing for adventure travelers, is that there's waterproof housing which goes down to 197 feet or 60 meters. I could have used this handy device when I was swimming with baluga whales this summer in northern Canada.
It also comes with a rechargeable lithium battery and has four recording modes: 1080p 30fps, 720P 60fps, 720P 30fps or WVGA 60fps. It connects via a USB 2.0 and has a built-in microphone. Additional sports accessories are also available. I haven't tested it yet but hope to do a more extensive review if and when I get product in hand.
House of Marley Headphones
I was running to get to an appointment and House of Marley's booth stopped me dead in my tracks. Creative, compelling, and loaded with well-designed noise-canceling headphones in fabulous colors with a deep, rich sound. Their headsets are the culmination of natural materials and technology coming together to make beautiful music.
Stainless steel, leather and high-quality recycled aluminum blend to create a striking, sophisticated look. And the performance meets that look. With battery powered noise-canceling headphones, it reproduces an intimate, authentic sound that lets you truly feel the music.
I can't wait to test these out!
Mizco's iPad, iPod, iPhone Accessories
From Mizco, I came across the iEssentials products. For around $30, they have a 2-in-1 Car and Wall Charger that lets you charge two devices simultaneously, whether you're on the road, in your office or at your home.
I also loved their Diamond Cases for iPhone 5. Their cases are form fitting, so they fit snugly around your phone and includes embedded rhinestones for additional style. Unlike so many products of this ilk, they come in richer non-pastel colors. What I loved most was how durable they felt in my hands.
Moneual Robot Cleaner
Another product I'd love to test out and use is the Robot Cleaner by Moneual, which I saw a demo of on the show floor. A high performance BLDC Motor outputs stronger suction, and is powered by the latest long lasting Lithium Iron Phosphate Battery.
Great for both hard floor and carpeted floor surfaces, the vacuum's mop attachment can be attached for hard floors, allowing for vacuuming and mopping to function at the same time. Twin side brushes allow for a wider, effective cleaning width to brush debris towards the main brush for collecting.
The vacuum can cover up to 1,200 square feet on one charge, depending on clutter, as maneuvering around clutter may impact cleaning time. Additional specialized cleaning modes include corner, shadow, and scheduled cleaning. It even has the ability to return to the charging dock after a cleaning session!
January 24, 2013 in America The Free, Client Announcements, Client Media Kudos, Conference Highlights, Events, On Health, On Innovation, On Mobile & Wireless, On Technology, Travel, WBTW, Web 2.0 | Permalink | Comments (0) | TrackBack