April 29, 2015
Melding of Minds on the Future of Humanity Over an Arc Fusion Jeffersonian Dinner
Ever heard of a Jeffersonian dinner? I've been invited to one or two over the last few years, one of which was being held in Washington DC, where it was birthed in the 1800's by none other than Thomas Jefferson himself. Because of those invitations, I had some vague idea of what they were, but never actually participated in one until the Arc Fusion folks hosted one recently in San Francisco.
Photo credit: www.smithsonianmag.com
Rewind the clock to 1819 and visualize yourself at a long and decadently adorned table with Thomas Jefferson at Monticello, his elegant Virginia home. Around the table, you're seated with a group of people steeped deep in culture, philosophy, education, history, politics, art, literature, science and theology.
The idea behind a Jeffersonian Dinner is to bring people together from different disciplines, creating a new cause-centered community around a topic of importance or significance you might want to discuss for whatever reason. This can be done to tap into new resources, raise funds for a non profit or important issue, or simply to expand the group's thinking about a variety of topics.
It's important that it be somewhat intimate so 12-15 people at a table is a good size and I'd argue that while someone's home isn't a requirement, it makes it more personal -- a private dining room could also work.
The purpose of the Jeffersonian Dinner is to build a sense of community and partnership around a shared interest or theme. One of the rules is that everyone participates in a single conversation and are not encouraged to engage in one-on-one dialogues with their partners on either side.
Photo credit: blog.asana.com.
How fitting that the San Francisco Arc Dinner be held at the 1880's Payne Mansion on Sutter Street and also how intriguing that the topic at hand was not about the past, but about our fears and concerns for the future, say in 100 years.
David Ewing Duncan kicked off the event. A historian, author, journalist and also CEO of Arc Fusion, which celebrates the conversion of IT, healthcare and biotech, David decided to take us down memory lane before dinner.
Photo credit: Arc Fusion Website.
We went back to 1915 and recalled some of the provocative insights, inventions and historical moments of the time. Franz Kafka's Metamorphosis Complete Idiot's Guide to Beating Stress was out at the time (surprising I know), the first EKG was used in 1913 and OMG was first used in 1917 (yes really).
The industries David and his team at Arc are most interested in exploring are at the intersection of what is happening in health, IT and biotech. It's not hard to see why, with nearly $800 billion being spent on health and wellness and $1.1 trillion on IT services with $50 billion on Health IT alone.
He asked attendees before they came to the dinner whether they felt they'd be alive 100 years from now. 18% said yes whereas 82% voted no. In case you think that even 18% is insanely overly optimistic, remember that the audience is highly vested in technology and some are actually working on the most important research in the fields on longevity/aging, science, technology and medicine.
The same audience voted on what will be most important to humanity's fate in 100 years -- 40% voted for politics whereas it was no surprise to see technology lead that vote at 60%. As far as the impact on humans in the next 100 years, 36% felt it would be in gene editing and a whopping 70% went for stem cells. Pharma only came in at 11% which tied with health and wellness and bionics took last place at 9%.
Other things on people's minds included mood manipulation, synthetic biology, longevity tech, next generation deep learning and renewable energy.
James Canton asked the audience to imagine a future where embedded devices and technology automate the work, resolving issues that need to be addressed in our bodies. The truth is that nano and quantum technologies are expanding so rapidly that we are now in a game changing time for our health. Innovative ecosystems will start to do disease detection for us, hopefully before it turns into disease.
Drew Endy asserted that learning "how to" solve problems is the secret to sustaining life over the long haul. His deepest wishes include a future where biology will have distributed manufacturing and distributed systems and that humans will start to think of a world outside of themselves. Hear hear.
Casey Lynett addressed where we are going with Alzheimer's pointing to some important finds for this disheartening disease that seems to be soaring not reversing.
Artist and molecular biologist Una Ryan showed us her work, reminding us of the beauty inside our bodies through our cells, our protein and our blood. She refers to the image below as the Tree of Life since it contains everything that makes our bodies operate.
The food they served at the dinner was not surprisingly farm-to-table and organic. It was also very purposely selected based on a fascinating premise -- each ingredient was chosen to serve every vital organ of the body. Dishes ranged from salads and nori rolls to fresh fish and wine for the heart -- two thumbs up for the Trefethen Cabernet Sauvignon that showed up on our table.
The most riveting part of the evening, at least for me since it touched on some of the most controversial conversations happening around healthcare today, was the fireside chat between venture capitalist and serial entrepreneur Vinod Khosla and renowned doctor Dean Ornish.
Both visionaries took the stage to share their take on the future of healthcare. Vinod formed Khosla Ventures to focus on both for-profit and social impact investments and as a big believer in the importance raw data can have the future of health, he invests in both healthcare and biotechnology.
Says Vinod, "almost nothing that is relevant in medicine today will be relevant in 20-30 years. Even though some of it may still be true, it will be too imprecise to be that useful so no one will use it." He asserts that medicine will be mostly science and data driven over the next 10-15 years.
He added, "we will have more research opportunities but we won't use them because we won't have the causality which is most important."
He also went on to say that we won't use doctors that much in the future to get a diagnosis and what we may pay more credence to is the doctor or (non-MD) who has the highest EQ not the highest IQ. Hear hear Vinod! I couldn't agree more. Bedside manner, using common sense and logic and listening between the lines to a patient is something that so many traditional doctors so sadly "don't get."
Dean takes a slightly different approach although they agreed more than disagreed. While he agrees that data gives us a lot of useful information we may not have had access to twenty years ago, if all we are is a set of algorithms, then humans can simply be replaced by an app. The reality says Dean is that we are so much more.
What I love about Dean's approach and always have ever since I first met him now over a decade ago, is that while he's far from a luddite, he tries to get people (and the industry) to look at the underlying cause of an issue. He believes that lifestyle and diet shifts are fundamental game changers, pivotal to reversing symptoms and in many cases, the disease itself.
He's interested in lifestyle medicine which is very low tech, but the power of low-tech interventions is very very real and something that techies sadly discount all too readily, focusing most of their time on connected devices, data and the Internet of Things.
Personally I lose sleep at night thinking about how so many brilliant scientific and medical minds can be so misguided, overlooking the raw fundamentals of what can keep us healthy and happy, holistically so.
Bottom line, we need to treat the underlying cause and also look at the mind, body and spirit, NOT just the body alone.
This integrated approach is what the techies and scientists keep missing and a sad reason why insurance companies put holistic care like acupuncture and body work, organic food, diet modifications and supplements last on the priority list.
It's the same broken record when it comes to addressing the disgusting impact that processed foods are having on Americans today. (Note: processed food ingestion is increasing globally of course, but the yanks still sadly take the cake when it comes to fast food and boxed processed ingredients as their go-to- diet). I digress but the whole thing sickens me so much that I can't help but vent at times like this.
Truth be told, as Dean took the provocative and controversial low-tech stance amidst so many tech-centered entrepreneurs in the room that night, I wanted to stand on my chair and boldly blurt out - "GO DEAN and oh btw, don't stop here!"
He is a big advocate of lifestyle and diet changes and given recent research findings, they're finding that the same lifestyle interventions that deter heart disease are the same ones that can keep prostrate and breast cancer at bay and even in some cases, Alzheimer's.
You can apparently see a positive and reversing effects to 500 genes over the course of 3 months through lifestyle changes. For most chronic diseases, which account for 86% of issues, we can reverse their onslaught through shifts in our lifestyle and diet.
Dean thinks that we'll see a future where the placebo effect will be more important not less. Why? Because, it works.
Vinod doesn't disagree with Dean although he wants to see data behind it, proving that it's real. In his view, the math is the math of networks, but agrees with Dean that diet is important and that symptoms are the wrong way to look at a disease.
Given that we live in an information age and are drowning in so much data we don't know what to do with it, I agree with Dean that while data may be important and there's no doubt having access to what our bodies are doing and why is useful, its only part of the equation. Plenty of people have data but even if you know that smoking cigarettes can kill you, if you're suffering from deep anxiety and depression, you're not going to quit smoking anytime soon.
Anxiety and depression are very real, particularly in the states. The stats are going up and pharma companies are making millions on drugs, some of which cover up the real issues that lay behind what is making them depressed in the first place.
Dean asserts that what is even more vital is the mantra I keep beating people over the head with every day: the more so called connected we are, the more disconnected we are....I mean physically and emotionally disconnected, not the fact that we can now communicate with people instantaneously on Facebook or Skype from our cell phones in real time.
What's really missing is the deeper sense of meaning you get from being physically and emotionally connected to others. There's no doubt that people need to rediscover inner peace, joy and purpose in their lives.
Bottom line, it's all about changing the raw materials we give to people and place as a priority. I'll end with this note and thought to reflect on: if we can take this "ground level" low-tech approach seriously by beginning with the things that provide deeper purpose and meaning, then we can really begin to accelerate healing. While data can continue to feed the bigger picture, if we don't get back to the fundamental basics of what feeds the soul, we'll remain a far cry from a truly sustainable solution to holistic health, happiness and well-being. A big high five to Dean Ornish!
For more information on Arc Fusion, check out their site at http://arcprograms.net/ where you'll also learn about their upcoming Arc Fusion Summit being held in southern California September 1-2, 2015. What David has created is a truly innovative, future thinking and leading-edge organization and he has managed to bring together some of the smartest minds to address what both plagues and interests us most today.
April 29, 2015 in America The Free, Conference Highlights, Events, Magic Sauce Media, On Health, On Innovation, On People & Life, On Science, On Technology, On the Future, Reflections, San Francisco, TravelingGeeks, WBTW | Permalink | Comments (0) | TrackBack
January 12, 2015
CES 2015 Wrap Up: From 3D Printing & Connected Devices to 4K TVs & Infrared CamerasThere was no shortage of companies jumping on the "we must be connected to everything, or else.." trend that was central to most announcements coming out of this year's Consumer Electronics Show (CES) in Las Vegas last week, an event that I've been going to for a couple of decades.
It was even the heart of Samsung's keynote address this year. At the Las Vegas Convention Center (LVCC), the main building for CES's heftiest exhibitors, it was Samsung (not Apple) who stole the show with its ever so impressive 360 screens that circled around its booth, showing flashy and compelling videos of cars racing and more.
It was all about their 4K TVs, which are bendable, flat and curved although Samsung had plenty to offer in the mobile, audio and home automation space as well. Samsung JS9500 series is a new concept in UHD (4K technology), which they tout as eco-friendly. It uses nano-crystal technology and an intelligent SUHD re-mastering picture quality engine, which gives vast improvements in contrast, brightness, color reproduction, and detail.
People seemed to be raving about FLIR at my evening networking events, a new infrared camera that connects to smartphones at around a $250 price point. As crazy as this sounds, the camera can spot pets and animals in the dark, as well as detect cold air drafts and leaking pipes in walls. FLIR ONE translates thermal energy into dynamic color images for personal safety, home repairs, outdoor adventures, and even artistic expression.
The "all things connected world" seemed to proliferate the Sands Convention Center, located just off the strip a stone's throw from the Wynn Hotel, where I demoing and singing Kolibree's praises, the world's first connected electric toothbrush with truly interactive feedback, gamification and 3D motion sensors. The toothbrush tells you how you've brushed, where you've brushed and where you haven't.
We had a dentist on-site who is also an advisor to the company explaining why this is important and how knowing where you're not brushing well empowers you to brush better next time around. In the old world, you'd only get that feedback from your dentist once a year, a far cry from the world we live in today where nearly everything can be connected thanks to Bluetooth technology.
A bit like Fitbit for your teeth, who also had a massive presence on the show floor not far from we hung our hats for the week, Kolibree differs from other connected brushes on the market, thanks to its proprietary technology, in that it provides an interactive map telling you exactly where you've missed, as well as where you've over-brushed and under-brushed.
All that data can be kept private or shared with your dentist, which is the first time that the dental industry will have access to this kind of data, all of which can be incredibly useful for both dentists and users.
Kolibree has teamed up with Dentegra who also had a presence at CES this year -- the combined forces will offer incentives and discounts on dental care, as well as 25% off the Kolibree toothbrush through the new Dentegra Smile Club to be launched early this quarter.
While healthcare is an obvious win for the connected market (think measurement of your sugar levels in real time if you're diabetic, feedback on your sleeping patterns so you can rectify through diet, exercise and other things, heart monitoring and reminders to take drugs), there were a host of other connected devices trying to prove that they were truly useful too.
The truth is - some were and some were....well, not so much.
New connected devices on the market seem to come in all types and sizes -- from blingy necklaces that vibrate when your husband sends you a text and baby diapers that let you know when your kid has pooped to washing machines, interactive cameras and Raticator, a rodent detectors that notify you when it has caught a rodent -- yes really (see the rat trap, a rat trap that uses a wifi chip to alert you when it electrocutes the rat).
Connected devices can truly be useful but quite honestly, only when the connection is used to solve a problem we have or make our lives easier in ways that matter. I understand the value of connected watches within reason, but when I asked one vendor what the default was on the completely flat shiny silver faced watch, he told me it was how many steps I took and I'd only get the time after a second tap.
Huh? That's like telling me that my smartphone's default is digital games and a list of recommendations on restaurants before being able to make a call. I want a watch to first and foremost give me the time and my phone to first and foremost allow me to make calls.
When the watch becomes stylish and adorns me with a l'il luxury I might not have had otherwise, it gets a little more interesting however, at least for a woman. So far, all of these connected gadgets seem to be designed by men for men -- big, bulky, black, silver and red seems to be the order of the day.
The gold and sparkling diamonds of Burg's blingy smart watch drew me over to their booth. It works via a SIM card on an Android 4.4 operating system, and is activated. The price point for this stainless steel and Swarovski crystal device is between $500-600. They also offer a range of fun colored sportier watches that track your activities.
Swarovski also had their own presence on the show floor and while I'm not much of a bling girl, I loved the designs of their soon to be released smart watches, most of which come with accompanying narrow glittery bracelets.
Glitter, diamonds and also black, white and midnight blue. They were my favorites of the connected watches and jewelry and I can't wait to test them out when they hit the market.
Misfit is also working with Swarovski on a new line called Shine. The Shine Collection includes the Swarovski Shine Activity Tracking Crystal and accompanying accessories.
Additionally, I loved the latest watches from Guess at the show, touting rich colors and elegant design. You can get scrolling alerts across a Led screen or be alerted via a vibration and it uses voice commands to communicate with your cell phone.
The watch is water resistant, and comes in midnight blue (for men only -- a shame since it's my favorite one of all the options), brown and rose for men, white and black for women and white with a bit of bling. The watches use Martian technology, which I wrote about in mid-2014. The line, which supports both iPhone and Android, is slated for a September or October launch of this year and will retail for around $350.
One of my favorite companies making tracking watches is Withings -- they had me at "hello" last year when they showed off their Activite watch in a beautiful and elegant soft brown leather. We can't wait to test it out in the next few months.
This year, they were showcasing Activite Pop, a line of watches that is focused on the more adventurous. Pop comes in lots of fun colors and like their other watches, you have easy access to both the time and notification of your activity so you know where you stand throughout the day and can decide what your next move should be.
Also showing off fun jewelry was FashionTEQ. Their Zazzi bracelet offers an elegant and more discreet way for women to receive messages and reminders when you have your cell phone in your pocket or purse. Why would I even consider the geekier options designed by men for men when I could wear something that looked like this? I'd love to test it out in my daily life in the not too distant future.
Speaking of jewelry, the connected vendors weren't the only ones fed up with the fact that techy products don't cater to women enough. Meet GemPhones.
I fell in love with these elegant ear buds disguised as a functional but beautiful necklace you can wear around your neck. A dressier option is one that resembles pearls whereas the funkier hipper brown and black motif is a nice everyday option for the younger hipster and frankly, for a woman in her forties. I'm game and can't wait to test these out.
Another mobile accessory I discovered solves a real problem -- LOST ear buds. I don't know about you but I'm constantly misplacing them, leaving them in the wrong bag or getting them tangled when I need them most. Sound Pockets has come up with a way around that by creating a plastic pocket that attaches itself to the bottom of your cell phone case and they're available in lots of fun colors.
A perfect solution for the college student and for the forgetful and busy among us who need a handy way to keep track of them.
Also for the active enthusiast, meet the ever so cool Rocketskates. They had a massive booth in the center of the Sands, where you could watch demos of people using the skates or even try them out yourself, which I did of course.
Blissfully happy at the end of my try....they're a bit like a cross between a segway and rollerskates.
Below is a little video of my experience with them so you can get an idea of how they work.
3D printing was another hot trend at this year's show. In the Sands alone, it seemed like the aisles of vendors touting their latest 3D printing solutions was never going to end. At one point, I found it a little dizzying and frankly, confusing.
While in no way yet mainstream, 3D printing, despite its hefty price point, is now a feasible possibility in today's world. Take a look at some of the objects these vendors were showing off in their booths -- from fashion and leather cell phone cases to sailboats, toys, dolls, objects and even food.
I had an incredible experience inside the massive 3D Systems booth (note that the funky leather smartphone cases above were made from one of their machines). Sense is a portable 3D scanner that can capture objects (including people) at 10 by 10 feet and its claim in addition to high quality scanning is that its price is much more reasonable than its competitive counterparts.
Below is a shot of me holding the captured image of "me" after they scanned me on the show floor.
The Sense is the only 3D scanner to deliver precise instant physical photography, so everyone can capture his or her scanable moments. Sense has flexible scan size and can capture everything from a picture-perfect cupcake to a full-body selfie, processing data in seconds for an instantly 3D printable file. Sense comes with an intuitive user interface with easy and automated zoom, track, focus, crop, enhance and share tools. Below is a video of my experience.
The 2015 CES Innovation Awards had its own section at the show, where they highlighted companies making cool and leading edge products.
Most of the products were displayed behind glass cabinets so you see but not touch and the range of solutions were vast.
In the Connected Home area, I discovered Edyn Garden who has a solar-powered Edyn smart garden system that takes the guess work out of gardening with their Wi-Fi enabled Edyn Garden Sensor.
The sensor monitors environmental conditions to make smart recommendations about what to plant and when to fertilize. This unique sensor works alongside the Edyn Water Valve and Edyn app to provide automatic watering options that deliver water when, and only when, plants need it, helping to conserve water and other precious resources.
The Fitness Section, where Activity Meets Tech, was bustling and this year, it seems as if there are now countless FitBit-like solutions that take fitness tracking and feedback to an entirely new level.
Lighting has been making a lot of new advances lately for both larger enterprises and new solutions consumers can use in their home -- from improving efficiency to controlling your room's colors and mood. Meet ilumi whose vibrant booth ambiance drew me over to learn more.
You simply download the free ilumi App from the App Store or Google Play, screw in your ilumi lightbulb and turn them on. You can control and customize each individual ilumi or groups of them - you can also program an ilumi light or set of lights to sync with certain music to affect a room's mood, make them change colors or diffuse them in some rooms and not others.
It is all done through a simple-to-use mobile dashboard, allowing you to take control of your home or office's lighting in just a few swipes or clicks. I think the idea is great, loved the team and can't wait to put them to the test - we hope to review them in the coming months ahead.
The Digital Health section was exploding with solutions that ranged from sugar tracking as mentioned above and activity trackers to tools to rest the mind. Muse has an interesting approach to settling your over active mind and had an experiential chair set up so you could put it to the test. And, so I did....
I sat inside a comfy chair while the brain sensing headband was place around my head with the goal at putting my mind at ease. As eerie as this sound, the headband essentially reads your brainwaves read while giving you simple activities and games to reduce stress, strengthen your brain and help you relax via its EEG sensors, all of which are constantly detecting and measuring your brain activity.
Below is a video someone from their team shot as I went through the process on-site.
I found CES this year to be more interesting than last although I wished I had time to really explore the LVCC in depth. I was living and breathing the Kolibree toothbrush and Dentegra's Smile Club for the week so amidst the buzz of home automation, fitness, 3D, cameras, audio devices and TV sets, it was rewarding to see Kolibree shine at CES for its second year in a row.
Last year, we only had a prototype to show and this year, Kolibree could demo two new mobile apps and talk about the compelling collaboration with Dentegra to help make dental care more affordable. Kolibree could also tout that its most advanced connected toothbrush will by shipping by the end of January. From gadget press and mom bloggers to Associated Press TV, NBC News, and even Sears Television, the team demoed to the world.
Kudos to Kolibree's team in Paris for getting the toothbrush ready for this very important show and for market and to the Dentegra team for coming up with an innovative way for uninsured consumers to receive affordable dental care through its Smile Club. Alas, with another CES behind us, it's now time to transform how Americans view dental care.
Photo credits: Top photo by Duke Chung from venitism.blogspot.com, Raticator from epestsupply.com, Flir One photo from their website, Samsung photo from Samsung website. Dentegra Smile Club mobile screen shot from the Dentegra Smile Club.com website and second ilumi photo of the mobile app from justelementary.com. Videos and all other photos courtesy of Renee Blodgett.
January 12, 2015 in America The Free, Client Announcements, Conference Highlights, Events, Magic Sauce Media, On Health, On Innovation, On Mobile & Wireless, On Science, On Technology, TravelingGeeks, Videos, Web 2.0 | Permalink | Comments (0) | TrackBack
January 11, 2015
Kolibree Connected Electric Toothbrush at CES 2015, First of its Kind with 3D Motion Sensors & Interactive Feedback
Kolibree was in full force last week at the 2015 Consumer Electronics Show (CES) in Las Vegas. It is the only connected electric toothbrush on the market that gives you real-time feedback using its 3D sensors (9 axis), and built in accelerometer, gyrometer and magnetometer. Kolibree’s proprietary technology knows whether you’ve effectively reached every zone of your mouth and statistically what areas you have missed.
Once you brush your teeth, feedback on how well you’ve brushed goes directly to your smartphone via Bluetooth and the data is stored in an individual profile – you can also store countless people’s brushing habits on one smartphone, making it motivating for the whole family.
The data can be kept private or shared with your dentist. “What’s great about the Kolibree toothbrush, for a dentist who focuses on children’s dental care, is that I can see how well they’re doing and can coach them on where to improve. For patients who have just had dental surgery, I can even recommend which vibration is the most effective one based on the condition of their mouth,” said Holly Hasegawa, DDS, MS, Co-Founder and Advisor of Kolibree. Below, Holly demos Kolibree to an eager-to-learn consumer.
The toothbrush has built in sophisticated sensors and spatial analysis which not only records where the brush is in your mouth but also understands how to collect and decipher that data so that it becomes truly useful for both users and dentists.
Pirates is the answer to the biggest challenge parents and dentists have – motivating their kids to brush for two minutes without getting bored. The game, which was developed using the open Kolibree SDK, rewards kids with coins when they brush correctly and spend enough time at each location of their mouth. After a series of brushings, parents and dentists have access to an interactive map showing the over and under brushed areas, data that can be used to help kids improve.
Kolibree Coach is a brushing app that tracks brushing movement and location and alerts you of your brushing accuracy in real time using a green or red halo, all while allowing your favorite music to play in the background. It makes the once boring two minute brushing time fun and engaging.
The app is the first of its kind to not only analyze the movement like many 3D motion sensors can but detect the location of the brush in your mouth. It can be customized by dentists who can coach their patients where to spend more time in neglected areas and program a lighter vibration after surgery...and, rewards are given for progress.
Kolibree also announced a collaboration with Dentegra Insurance Company, which focuses on providing affordable dental care for individuals and groups. Users who sign up for the Dentegra Smile Club have the opportunity to earn rewards and incentives for brushing properly. Once certain brushing milestones are met, users can earn points redeemable for a cleaning and checkup from a Dentegra network dentist. The Dentegra discount plan will not be an insurance program.
Kolibree also offers an open API for iPhone and Android, which means that developers now have access to the most advanced dental tracking device on the market. The SDK also offers access to the Kolibree dental professional platform linking dentists to patients and to the rewards system, which further enhances the brushing experience.
The Kolibree connected electric toothbrush will start shipping in the U.S. this month and in Europe later in Q1 2015 and is priced at $199 retail.
Those who sign up for the Dentegra Smile Club will receive a discount on the toothbrush and can receive discounts from Dentegra network dentists. The Dentegra Smile Club is slated for launch in San Francisco and Austin in Q1 2015. For more information, visit dentegrasmileclub.com.
The companies received some great media buzz at the show, including interviews with NBC News, Associated Press TV, New York 1, Sears Television, VentureBeat, Ubergizmo, Washington Times and a host of others.
Disclosure: I provide consulting services to both Kolibree and Dentegra. Photo credits: Pirates screen shot courtesy of Kolibree, Dentegra mobile shot courtesy of Dentegra and all other photos courtesy of Renee Blodgett.
Kolibree & Dentegra Announce Collaboration at CES 2015
Kolibree and Dentegra Insurance Company announced plans at this year's CES show in Las Vegas, to offer innovative Kolibree Connected Electric Toothbrush, dental discounts and rewards through new Dentegra Smile Club, slated to go live early this quarter.
Dentegra offers innovative and affordable dental insurance plans to individuals and groups in 38 states and is one of the nation’s leading stand-alone dental issuers on the public health exchanges of the Affordable Care Act. The new Dentegra dental discount plan will not be an insurance program, but rather a part of Dentegra’s new “Smile Club” connecting members to advances in dental health care, pricing transparency, reviews and discounts on dental products and services.
The Kolibree Connected Electric Toothbrush is the first of its kind that offers 3D sensors and real-time interactive feedback to users in an innovative way. The toothbrush includes a free mobile app that keeps people of all ages engaged and motivated to brush better and for longer. Basically, it registers both brushstrokes and location in toothbrushing. A fun way to connect to their phones and mobile devices while improving their brushing techniques, the Kolibree toothbrush will also allow parents to see how well their kids are brushing on a daily basis as well as store the entire family’s brushing behavior data on one smart phone. That data can be kept private or users can share that data with their dentist if they choose.
Dentegra’s collaboration with Kolibree will give consumers access to the connected electric toothbrush at a significant discount, complete with interactive games. The combination of real-time dental discounts from Dentegra with Kolibree’s real-time data on brushing behavior will empower users to take better care of their teeth while changing the traditional paradigm of how people think of dental care.
The announcement marks another step in Dentegra’s recent growth and expansion. Last year, Dentegra launched PPO dental insurance plans in 24 public health care exchanges, and this year won approval to enter another 14, with insurance products that give children and families affordable, no-nonsense, easy-to-understand access to dental care.
Dentegra is working to pilot “Dentegra Smile Club,” initially in San Francisco, CA, and Austin, TX, starting in Q1 2015.
The Dentegra dentist network - 22,000 strong across the nation and growing – will help Smile Club members obtain discounts on dental care including the cost of cleanings and a significant number of the most common dental care services.
Along with discounts on dental care, members will be able to purchase at a substantial discount the Kolibree Connected Electric Toothbrush, the first of its kind in the world with 3D motion sensors. Members who purchase and use the toothbrush can earn points redeemable for a cleaning and checkup from a Dentegra network dentist once certain milestones are met.
Rewards will be based upon information automatically collected by the Kolibree toothbrush. More details about the pilot discount plan and how it works will be available soon at www.dentegrasmileclub.com.
April 10, 2014
Kolibree, World’s First Connected Electric Toothbrush Now Live For Pre-Orders on Kickstarter
Today, Kolibree, the guys who brought the world's first connected electric toothbrush to market at CES in January, announced that their connected toothbrush is now available for pre-orders on Kickstarter, the renowned crowdfunding platform that allows users to help fund a project or product.
I've been involved in a marketing and communications role and as an advisor since the beginning, so it has been quite a fun ride so far. Since we first showed the prototype in Las Vegas at the beginning of the year, we have received overwhelmingly positive feedback from everyone from mom's who are excited about being able to monitor their kid's brushing for the first time, entrepreneurs who recognize great innovation and existing electric toothbrush users to geeks and developers who are interested in building third party apps to gamify the experience at an even deeper level.
We've come a long way since the beginning and Kolibree's earliest prototype -- it's now time to move this ever so elegant connected toothbrush to the next level!
Funds raised from Kickstarter supporters will be used to manufacture and distribute Kolibree’s connected toothbrush, starting with a limited rollout in June and wide distribution worldwide starting in the U.S. and Europe in late Q3/early Q4 2014.Unlike anything else that exists today, Kolibree’s smart, connected toothbrush has a unique technology with sensors to analyze your brushing habits...
Those brushing habits are then displayed on a mobile dashboard you can readily access from your phone or tablet.
You can learn about your brushing behavior from that data to improve your habits over time. By being armed with smart data, you can be more empowered to take better care of your teeth and make future dentist visits less painful and less expensive. Kolibree is particularly useful for parents who want to instill positive brushing habits for their kids as early as possible.
The Kickstarter rewards are being offered at various funding levels. For those who want to be in the first commercial batch, the first 500 funders will be offered a Kolibree toothbrush for only $99, with a price point of $129 for the next 1,000 supporters.
The toothbrush at these price points will come in Feather White and include two brush heads. Supporters who wish to receive a Kolibree toothbrush in their choice of Feather White, Dove Gray, Berry Blue or Cerise Pink can do so for only $149, which will include two brush heads. All orders will receive an induction charging station and the free mobile app, which supports both iPhone and Android smart phones.
In addition, there will be a specific offer for developers for $199 with beta API access and free support and an educational software package for dentists.
The Kickstarter campaign today, will run through May 23, 2014, has a fundraising target of $70,000.
Designed for families, the free mobile app works with several toothbrushes so the entire family can participate and all of that data can be monitored in a single profile on one phone. Kolibree rewards your progress, allocating points to kids to encourage them to improve their brushing habits. Games will keep users motivated to improve their brushing habits as well as brush for longer each time.
Kudos to the entire Kolibree team who are infused with passion and a commitment to getting this right....and it's only just the beginning!
We welcome feedback and encouragement of course. Most importantly, for the next month, please meander over to the Kickstarter page and support the campaign in any way you can. That includes social media call outs, telling friends, calling your mom, ordering a couple as gifts - you get the idea! Please ACTIVATE and help Kolibree get to market!
January 06, 2014
Kolibree Unveils World's First Connected Electric Toothbrush
Kolibree, a company dedicated to innovative solutions to keep you healthy and smart, launched the world’s first connected electric toothbrush last night at the large renowned Unveiled Media Event in Las Vegas on the eve of the 2014 International Consumer Electronics Show (CES). Unlike anything else that exists today, Kolibree’s smart toothbrush has a unique technology to analyze your brushing habits and display them on a mobile dashboard you can readily access from your phone.
Kolibree’s connected toothbrush is paired with a mobile app. You simply download the free mobile app, connect via Bluetooth and every brushing is recorded. Then, the data about how you brushed automatically synchronizes to your smartphone telling you whether you brushed long enough and reached the hard-to-reach but important parts of your teeth and gums.
With the Kolibree connected toothbrush and mobile app, you can take control of your health and teeth with easy-to-understand monitoring and scoring. You can easily share your stats with your dentist and family or choose to keep it private. Designed for families, the app works with several toothbrushes so the entire family can participate. Kolibree rewards your progress and cheers you on when you are improving, allocating points to kids to encourage them to improve their brushing habits.
The Problem Kolibree Solves: Your dentist may have told you that plaque and tartar build up can lead to losing your teeth if not monitored and acted upon fast enough. Many people don’t realize that poor dental care can also impact the overall care of your health.
While Kolibree does not proclaim to solve periodontal disease or suggest that it can keep cavities or gingivitis at bay, the better you take care of your teeth, the more likely it is that you can and will avoid serious problems.
Before Kolibree, the issue is that there has been no easy and quick way to monitor whether you’re doing an A+ job or a C- one when you brush, so how can you improve on a habit you don’t have any data about? Kolibree solves that problem, making it easier than ever.
The Kolibree connected toothbrush will be available starting in Q3 2014 but ready for pre-order starting this summer. The price of Kolibree will range from $99 to $199 depending on the model and will include a free mobile app.
Full Disclosure: I am providing consulting to Kolibree.
September 22, 2013
Being Human & The Power of Storytelling at the United Nations
Costa Michailidis opened the Being Human Session, the very last session of the day for TEDxUNPlaza, now in its first year, an awe-inspiring TEDx event held at the United Nations on September 16, 2013.
Michael Marantz, the first speaker is an independent director and filmmaker. After being diagnosed with cancer at the age of 21, he rediscovered a new passion for being alive, constantly looking to discover more about life, technology, and why humans do what we do.
This re-ignition in life is what continues to inspire him in his work today. He reminds us how powerful storytelling is and what powerful stories can do for people and for the world. He says, "you need others to collaborate with and to push you along your journey. Your experiences along your life journey becomes your story and that story becomes your guide."
So true. Ultimately, the most important story is the one you tell yourself since it becomes your compass in life, often one you rarely deviate from. When something out of the ordinary or uncomfortable comes up in your life, you ask yourself: does it fit into my story?
Given that Michael is also a composer, cinematographer, editor, writer, digital artist, and experiential designer, he has added perspective on how to tell more cohesive stories.
Take Away: We all have stories to tell including the one about our own lives, who we are and what we stand for in the world. The good news is that we get to create that story, not let the world define it for us. Easier said than done, however life can be like a clean white canvas waiting to be painted anew if we only decide that it is so. It's up to us to decide that it can be painted anew!
Jack Thomas Andraka is a 16 year old inventor, scientist and cancer researcher and also the recipient of the 2012 Gordon E. Moore Award, the grand prize of the Intel International Science and Engineering Fair.
Jack was awarded the $75,000 Award and named in honor of the co-founder of Intel Corporation for his work in developing a new, rapid, and inexpensive method to detect an increase of a protein that indicates the presence of pancreatic, ovarian, and lung cancer during early stages when there is a higher likelihood of a cure. A child prodigy, this teenager is a genius!
He spoke about his obstacles along the way and about the issues of high costs getting access to knowledge for important articles. He says, "there's a knowledge elite. There's the knowledge middle class who have access to 10% of articles and knowledge, then there's the knowledged underclass and the impoverished class."
He reminds us that 80% of this world has no access to this information altogether and says, "we're living in a knowledge aristocracy when what we really should have is a knowledge democracy." In other words: we should all have access to the same information.
Take Away: Support the information/knowledge democracy not the information/knowledge elite or aristocracy. We should all have access to the same information and everyone should have access to knowledge. Science is not a luxury: access to date for higher learning should be a basic human right.
Corinne Woods currently serves as Director of the UN Millennium Campaign, which supports citizens’ efforts to hold their governments accountable for achieving the Millennium Development Goals and leads the outreach to citizens and stakeholders to get their voices and concerns to feed into the Post-2015 global development agenda.
"Sometimes you work with people who are smarter and younger than you," Corinne says. "The voice of the people is the voice of God," she adds. "It's not just right that we go out and tell the stories of what is going on and make sure there's action to a million people. We need to get it out to ten million people and beyond."
She asked the audience to help her understand whether they're doing the right things at the UN. In other words: how do we make sure we tell the stories of that data and ultimately make sure those people who really should be listening don't say its just madness?
Her belief is that we can unite together to transcend these obstacles. Consider Jack's passion she says referring to the 15 year old Jack Andraka who didn't know what pancreatic cancer was but then found a new way to attack pancreatic cancer: Imagine the impact we can have if we work on hard problems together.
Take Away: We can't move major obstacles, issues and problems in healthcare and our economy to a sustainable successful place alone. Only by uniting together as a community can we come up with creative and effective solutions to move things forward.
Juan José (JJ) Rendón is a Venezuelan political strategist, consultant, film director, and teacher and had us smiling fairly quickly after he entered the United Nations stage.
Considered one of the world’s political gurus, he has consulted for presidential campaigns and legislative elections in Latin America. JJ has been recognized for his defense of democracy, support for human rights, freedom, and education.
JJ shared the four things he defines as being human: sense of humor, intelligence, creativity and sex for pleasure. The latter brought a smile, especially to a non South American crowd.
He reminds us the importance of making up our own minds about issues. For example, what doctors tell you are permanent may not be permanent. What people tell you may live with for the rest of your life may not be true. As an extension of his beliefs, he recommended a collection of essays called Laughter by French philosopher Henri Bergson.
Take Away: Define your own life, don't let others do it for you. Just because an expert tells you your life will be one way becaue of a disability or a limitation, don't let their definition become your own; create your own definition and your own journey regardless of what an expert or anyone around you says. Hear Hear JJ. I'm sure Mallory Weggemann would agree.
David L. Cooperrider, Ph.D. has quite a lofty list of titles, from a Fairmount Minerals Professor of Social Entrepreneurship at the Weatherhead School of Management, Case Western Reserve University to being past Chair of the National Academy of Management’s OD Division. He has also lectured and taught at Harvard, Stanford, University of Chicago, Katholieke University in Belgium, MIT, University of Michigan, Cambridge and others.
Aside from his countless lectures and long list of accolates, David's work as Chair and Founder of the Center for Business as an Agent of World Benefit is a key passion for him. The center’s core proposition is that sustainability and that every social and global issue of our day is an opportunity to ignite industry leading eco-innovation, social entrepreneurship, and new sources of value.
In other words: let's get social, let's move hope to action, let's get inspired and let's change the horrid in the world to beautiful. He pauses and reflects on the word gratitude suggesting that perhaps we don't understand the profoundness of such basic things like hope and joy or the power of hope and inspiration.
One of David's goal is to reverse the tendancy to focus on the 80% of what's wrong to the 80% of what's right. In other words: let's get the 80/20 rule reversed. We need to elevate these human strengths around the world including igniting the notion that business is a force for eradicating extreme poverty.
He says, "we need to create urgent optimism that spreads these epic meaning making kinds of stories." His vision is that we circle the planet in an appreciative kind of intelligence. In working with the Dalai Lama on an occasion, he asked him what would be his leadership design for management and business school? Dalai Lama responded after scratching his head and said: "I can't manage a thing. If I were asked to manage anything, it would end up as a mess. But I do believe that we need a radical reorientation of the preoccupation of the self to a reorientation of others, which revolves around empathy and compassion."
He talked about the role of the positive and that positive things don't come by nature. For positive things to work, we must make the effort. David ended his talk by thanking the audience for letting him "dream out loud." I love it!
Take Away: Business is a force for eradicating extreme poverty and we often forget that. By working together and creating a united optimism that gives true meaning to epic stories, we have an opportunity to change the world for the better. The world is so much about our stories - let's make them count and add compassion, empathy and a true sense of social responsibility into the mix and together, we can make a real difference.
Last up was the ever so inspiring Dr. Jess Ghannam who is a clinical professor of Psychiatry and Global Health Sciences in the School of Medicine at UCSF. His research areas include evaluating the long-term health consequences of war on displaced communities and the psychological and psychiatric effects of armed conflict on children.
He is also a consultant with the Center for Constitutional Rights, Reprieve and other international NGO’s that work with torture survivors. While Jess cares about global health across the board, he is particularly passionate about the hidden giant: mental health, which is increasing at an alarming rate worldwide.
“We Have No Choice But To Transform the Way We Think About
Global Health, Practices & Training.”
He shared a story about his first trip to Gaza when there was only one psychiatrist for 1.5 million people compared to five psychiatrists for every one person in San Francisco. Jess and his team created a Mental Health Development Diploma Program in Gaza where they trained people to go into the community and schools and work with people directly, promoting basic techniques around wellness. His work which also set up community health clinics in the Middle East to focus on developing community-based treatment programs for families in crisis have been a huge success. As a result of his efforts in Gaza, today everyone has access to mental health assistance within a twenty year period.
Although he is most known for his mental health and humanitarian work in Palestine and along the Gaza Strip, he is working on transporting this program to India and Latin America. Says Jess, “we’re seeing radical shifts in health issues around the world and they’re more chronic diseases, like heart disease, diabetes and depression and these are not things that require a pill.”
Witnessing an increasingly disconnected world and the impact that this shift has had on people’s health has led him to the work he is doing now, at home and abroad. The global challenge is how to make people more conscious and aware of the factors that have a negative impact on their health and implement things that can change the paradigm we are seeing today.
“We Need a New Model. We Need To Train Healthcare Facilitators Who Can Bring Awareness To Millions of People About How To Re-Engage With Their Families, Communities and Bodies.”
He says, “good global health means that we need to be able to relate to each other and communities in a very different way. A lot of difficulties we have globally and locally is how we are nurturing relationships. How do we manage to relate to one another? Are we doing so in a healthy way?” In other words, technology has to be treated as an enhancement and along the way, we need to be conscious about how we related to “it” on a regular basis.
Moving forward, the bulk of his work will be on the mental health effects of the disconnectedness and adverse conditions people are going through, whether its political prisoners who have been tortured or people who live in slums.
Take Away: Health & Wellness are Human Rights, Not Privileges. While technology and a digital lifestyle "overload" can add to mental illness and stress, effective use of it could be beneficial in many cases. Sharing devices and the data on those devices can lead to positive changes in people's lifestyle in many communities. It’s not that technology itself is having the negative impact on our mental health but how we relate to it. Being consciousness about how much time we spend in the digital world versus the human world will be important in keeping us, our families and our communities healthy and in balance.
Photo credits: Renee Blodgett.
September 22, 2013 in America The Free, Client Announcements, Conference Highlights, Events, On Health, On Innovation, On People & Life, On the Future, TravelingGeeks, WBTW | Permalink | Comments (0) | TrackBack
September 19, 2013
TEDxUNPlaza: 3 Women on Empowerment & Trusting In Yourself
I was involved in the first ever TEDxUNPlaza event this week in New York City, a full day TEDx event focused on the theme BRAVE with 24 speakers who inspired over 300 people at the United Nations Building.
Considering how many conferences and events I've been to over the years where there have been so few women on the main stage or on panel discussions, it was refreshing to see the very first session of the day focus on women empowerment.
While two fabulous men were also in this session: Steven Rogers, a professor at Harvard Business School and Dr. James Doty, the founder and director of the Center for Compasion and Altruism Research and Education at Stanford University, this post focuses on the three awe-inspiring women who moved me with their passion, commitment and perserverance this week.
New age yogini Deepika Mehta, writer and animator Brenda Chapman and healthy living educator Sarah Hillware rocked the TEDxUNPlaza stage Monday morning.
Deepika Mehta faced a severe emotional challenge when she was told she may never walk again. Today, she speaks from a place of gratitude now that she is not only walking again, but entertains people with her dancing and yoga movements.
She has also trained with some of the top Indian film stars and is one of the youngest instructors to teach at one of the most celebrated Yoga festivals in the world, The International Yoga Festival in Rishikesh at the Parmarth Niketan Ashram.
Brenda Chapman is another great model for resilience who credits her mother for giving her the courage to be where she is today. She says that young girls are trained to be passive and reactive whereas young boys are trained to be proactive. While that may be less the case today than it was twenty or more years ago, old habits are still engrained.
Role models can teach resilience she asserts. And, she says, "they can be family members, teachers, role models...they can be women, they can be men, they can be you."
Brenda has always had a passion for storytelling and movie making and ever since she was a little girl, her dream was to work at Disney. Not only did she achieve her dream, but she became the first woman to direct an animated feature for DreamWorlds Animation's The Prince of Egypt and more recently directed the Pixar film, Brave, the very theme of this TEDx event.
Like Sarah Hillware would echo later on in the session, Brenda talked about the importance of girls having role models, even if they're distant ones. She also reminded us that it's not just about the successes that result from what we learn from those role models, but failures as well. "Failures are just as important as our successes," she says.
"Inspiring by example is a key way you can pass along your inspiration," she adds. "If you can look into a little girl's eyes and let her know that you believe in her, you might just transform her life."
So true, I reflected as I thought about a few people who did that for me when I was 5, 10 and later as a teenager. Was there someone who inspired and encouraged you along the way?
My Take Away: maybe the nieces, daughters and cousins in our lives won't have to fight some of the same battles we had to fight, but there will be battles and stepping up to be a mentor can make all the difference.
Sarah Hillware started her talk with the same tone, as if she was picking up the thread from Brenda's important messages but extending the importance of mentorship to education and health awareness, which is both her strength and her passion.
Says Sarah, "when you educate a boy, you educate a person. When you educate a girl, you educate a family and a community."
Her background in health and educational systems and as founder of Girls Health Ed, she asserts that health education isn't just about physical health, its about inside out wellness. She asks: how do we translate these ideas and the energy that we have into concrete action?
Perhaps having a community base in adolescent health in schools is a key ingredient to getting things moving.
Some of her stats back this up, including the direct correlation between health, particularly mental health and school attendance. Based on her work's outcome, she focuses on three core goals: Positive Development, Individual Goal Setting and Community Inclusion.
In order for these goals to be achieveable, she believes that all interventions need to be relevant to the individual and the community depending on the challenges they face every day. For example, in the western world, standardizing a course on body image in our schools would greatly benefit women. In the developing world, a course on menstruation and menstruation management would be more relevant and therefore more beneficial.
Sarah ends with encouraging people to get behind programs and behind girls we can help in our own lives, thinking from a proactive not a reactive place. She also strongly believes we need to redirect research towards prevention. Hear hear Sarah. We couldn't agree more!
All photo credits: Renee Blodgett.
May 17, 2013
5 Important Issues From 5 TEDxBerkeley Speakers: Help Us Pave the Way
As a co-curator of a TEDx event, you have a joyful honor of bringing important issues you want to see brought to the table...to the table, or in this case, a TEDx stage. Having been involved in the curation process at TEDxBerkeley for a few years now, there are speakers and writers I've met along the way who have haunted me -- positively and negatively -- the latter often provacative enough that regardless of whether it's a pretty story, you know the story must be told.
Personal issues that keep me awake at night include the ugly embrace of processed food, climate change & the implications for wildlife and the world, the growing divide between the rich and the poor, our sad state of healthcare and education, and women's inequalities. There are countless others, but there's only so much that can absorb my already noisy back channel at any given time.
At TEDxBerkeley this year, we were able to bring some of those conversations to attendees.
I have always wanted Robert Neuwirth to speak at TEDxBerkeley ever since I first heard him speak at PopTech a few years ago. He is best known for his work with squatter communities and poverty. He wrote Shadow Cities: A Billion Squatters, A New Urban World, a book describing his experiences living in squatter communities in Nairobi, Rio de Janeiro, Istanbul and Mumbai.
He brings us on a journey to West Africa and how locals came up with a creative way to source their own energy when the government couldn't.
Lagos residents use energy conservation. In his time in Lagos, he saw people get their water in large canisters not from fresh water sources or private wells. The Lagos government claims that it provides safe drinking water in sufficient quantities to its people, according to a newspaper he read on his way out of the country and yet, its far from reality. There is no real functioning water system in Lagos and other things are not efficient either. Apparently they waste N1.5 billion by leaving their computers on standby.
Kim Polese was the opening speaker for this year's theme of Catalyzing Change. In alignment with the theme, she addressed the communications gap between education providers and students. Students don't know what courses to take so they can succeed in the 21st century.
Our challenge is to preserve the excellence and transform old curriculum she says. "We face a new crisis, the skills gap, which is a crisis which is affecting everyone so we need a revolution in the teaching model, a few of which are MOOC (massive online open courses) and passive versus active participants in online open courses (small online classes) in SPOCS, Small Private Online Classes.
The revolution is not about cutting costs, it's about this new transformational learning model that is more engaged and also it allows for mass distribution to more people. Only 50% of undergraduates receive a degree in six years. Moreso than that, 55% of students need remediation.
The typical student attends multiple universities, which equates to lost dollars and time because so much of the credits don't transfer over. Often, a student takes "on average" over a year of credits they wouldn't need to take.
One idea: What if we offered and made those transfer of those credits seamless? Think about what Visa did to revolutionize the credit business, by swiping a card and it just works. If we standardize undergraduate classes so the credits can be applied as seamlessly as a Visa card is used today to pay for products and services.
The STEM gap (science, technology, engineering and math) aka rouhgly 33% of students who just felt that they weren't prepared enough is widening......in the U.S., we lag behind most developed countries.
Five out of every new jobs will be in STEM related jobs in the next decade and yet we're lagging behind countries like Singapore, France and other developing countries. If we just focused on increasing the number of STEM graduates by 10% can produce 75,000 more STEM graduates by the end of the decade, which is close to what Obama's goal is for higher education.
Women are turning away from computing, the percentage at its all time high was 34% and now its down to below 15%. The first programmers were women. During World War II, the army recruited a group of women out of the University of Pennsylvania to calculate bolistic trojectories and they called these computers women. She refers to the work of TED Prize winner Sugata Mitra.
Known for his work in education research, Sugata Mitra won $1 million TED Prize to build his School in the Cloud.
Many who keeps tabs on education will know him for his project called “Hole in the Wall”, an experiment he conducted in 1999, where Mitra and his colleagues dug a hole in a wall near an urban slum in New Delhi, installed an Internet-connected PC and walked away.
Over time, while a hidden camera filmed the area, the video showed children from the slum playing around with the computer and in the process, teaching themselves now only how to use it themselves, but sharing that knowledge with their friends.
His goal is lofty – he invited the world to embrace child-driven learning by setting up something he refers to as Self-Organized Learning Environments (SOLEs). He asked for help designing a learning lab in India, where children can “embark on intellectual adventures.”
Second in the session was Eden Full who is the Founder of Roseicollis Technologies Inc. She studied for two years at Princeton University and is currently taking gap years to work on her start-up full time after being selected for the inaugural class of the 20 Under 20 Thiel Fellowship. Named one of the 30 under 30 in Forbes’ Energy category two years in a row and Ashoka’s Youth Social Entrepreneur of the Year, Eden founded Roseicollis Technologies Inc. to take her solar panel tracking invention called the SunSaluter to developing communities and established markets that need them.
The SunSaluter won the Mashable/UN Foundation Startups for Social Good Challenge and was awarded the runner-up prize at the 2011 Postcode Lottery Green Challenge. While at Princeton, Eden initiated and curated TEDxPrincetonU. Proudly Canadian, she was born and raised in Calgary, Alberta. After coxing for the Princeton lightweight women’s team, Eden was selected to be the coxswain for the 2012 Rowing Canada’s senior women’s development team, where they won a gold medal at Holland Beker and the Remenham Challenge Cup at the Henley Royal Regatta, beating the German Olympic boat.
She shared her story about her patent-pending solar invention called SunSaluter which she has been using in East Africa. Provided extra electricity every day for one 60W panel to charge, plus not just the benefit of getting extra water but clean to people every day. She tested it out in a polit in Nyakasimbi Tanzania and thereafter with a partner in Kirindi Uganda. The goal is deploy 200+ units to 15,000+ villagers.
Curt L. Tofteland is the founder of the internationally acclaimed Shakespeare Behind Bars (SBB) program. During his 18 years of work with Shakespeare in corrections, he facilitated the SBB/KY program at the Luther Lucket Correctional Complex, producing and directing 14 Shakespeare Productions.
"It is within the silence that we discover the absence of self," he said to TEDxBerkeley audience, as he opened with lines from Shakespeare. "We arrive in this world, naked and alone and we leave this world, naked and alone; we take with us our memories and we leave behind our deeds," he says reading a story that addressed life issues such as dealing with truth and ego.
May 17, 2013 in America The Free, Client Announcements, Conference Highlights, Events, On Education, On Health, On Innovation, On Politics, On Science, On Technology, On the Future, On Women, TravelingGeeks | Permalink | Comments (0) | TrackBack
April 20, 2013
Reflections on Community & HAPIfork's Kickstarter Campaign
I've done so many launches in my life that I'm not even sure I could count them all and yet a launch in and around crowdfunding is a relatively new experience for most of us.
Some launches alert the world that a product is shipping, that there's an IPO or a new partnership, that there are four new features than the previous version, that there's a new management hire, that the CEO is speaking on a panel, that product Z just won an award, or that an office is opening in Singapore...the list goes on. I've done them all.
Kickstarter, while not a new concept for the early adopters and technologists within my circles, my sisters who live in an East Coast small town have never heard of it nor have my friends in Florida, Minnesota and Canada. In other words, it's still a relatively new way for consumers to order a product, especially one which in many cases hasn't been built yet and there's only a basic prototype to show when the campaign goes live.
We're in day four of the HAPIfork Kickstarter campaign and plenty of press gave HAPIfork some love this week as part of the kick-off, the kind that is, that would cover this kind of announcement. The good news is that as a result of heightened media activity this week which comes on the heals of over 900+ media hits worldwide from its initial unveiling at CES in January, more and more mainstream press are intrigued and want to play with the fork.
From Dr. Oz, Good Morning America, Good Housekeeping, Penthouse and Men's Health, we've had discussions and coverage; it's a no brainer for their audience since its the kind of device mainstream consumers would want to try out just as they did when electric toothbrushes first hit the market and dentists confirmed that they can clean your teeth more comprehensively than a regular brush. In both cases, there's a "mindful component" to it.
Why wouldn't consumers reading consumer magazines want to learn about a new digital device that can help them eat better, improve their digestion and eat less, thereby consuming less calories. In an eager-to-consume everything and anything country with astonishing obesity rates, the timing of HAPIfork couldn't be better. Even ABC News was intrigued and Jay Leno and The Colbert Report gave the smart fork a call out in mid-January while NBC News Scott Budman covered it the day after Kickstarter went live.
It is precisely the kind of device that will make people think more carefully about their eating habits and suddenly, a "new pattern" of thinking and eating more mindfully kicks in. The goal is to modify "speed" behavior at the onslought and then extend into more mindful habits beyond a plate of food over a meal.
The Benefits of an Early Community:
While there are clearly other ways to get funded, Kickstarter helps to identify the early adopters and fans who really understand the inherent value of a "smart fork". Beyond a fad, people who jump on board early assume faith in a product that embraces a way of thinking that goes something like this:
"A connected fork isn't the only way to get healthy and lose weight, because at the end of the day, it's always my own decision about what I eat, when I eat and how fast I eat. While human input is a big part of leading a healthier lifestyle, I for one, could use a little help. HAPIfork can remind me, prodding me with each bite I take, to eat healthier, slower and be more mindful in the process. Most importantly, I understand this is a starting point and realize that this fork can act as a digital coach to help modify my behavior over time...and alone, is an important first step to the path of mindful eating and living."
The above mantra or statement if you like, isn't an official statement from the company...it's how I personally think about HAPIfork as an enabler of healthy habits, starting with food.
Education will be a big part of this campaign, starting with Kickstarter and well into the coming months ahead. With Kickstarter, we will see the formation of an early community who is willing to take a healthy step into that universe, one that leads to a HAPier and more fulfilling life.
Building a community isn't new, nor was it new at the birth of social media. Smart marketers have always understood that the customer is king and he/she leads the way, not the CEO. Customers aka your community is critical at the beginning of a product launch and throughout its entire lifestyle.
30 years later and I still flash a smile and feel an emotional bond when I see the Pillsbury Doughboy on TV. Great branding? You could say so, especially since I'm not their target audience. For decades, they achieved sustainable success inside their community (moms and women who bake with their products) and outside their community, people like me who have a warm and fuzzy feeling about their brand even though I'm not a user.
Regardless of what kind of product launch you're doing -- inside a crowdfunding paradigm like Kickstarter or IndieGoGo or out -- it always goes back to the customer and making them happy again and again and again. In recent years, I've seen far too many companies forget how important customer feedback is, for without them, there is no sustainable growth. There is no product. There is no company.
For HAPILABs and HAPIfork, it's the start of learning about a community that embraces the concept of happiness, mindful eating and health early on. It's been a thrilling ride to be driving the marketing and PR efforts since the prototype kick off, but as I watch the Kickstarter numbers rise hour after hour, and excitement runs up and down my spine, I remind myself that this is just the beginning. The exciting days are ahead as we learn from customers using the fork, how it has positively affected their lives.
Here's the link to the Kickstarter campaign if you are interested in supporting the campaign at whatever level - as a supporter, or simply because you can't wait to get your paws on one of these magical HAPIforks.