June 23, 2011
Facebook Adsales Says Brands Are Over-Obsessed With Fans? Perhaps It's That They Don't Understand Their Fans
Facebook Adsales chief says brands are over-obsessed with fans. Hmmm, perhaps on the surface that may be true, but....
My thoughts? It's not that brands are over-obsessed with fans, it's that they don't understand their fans and suddenly social media is showing them a way to really BE connected to them in ways that frightens them.
It's almost like urban meets the rural village and both throw up their hands and say now what?
It's always been about the village and the community which makes up and gathers around that village. Brands NEED that village. They love you or they don't. Give them a reason to...
May 31, 2011
On Blog Monetization at BlogWorldExpo 2011: It's Not Just About Google
Below are a few insights from the blog monetization panel at BlogWorldExpo this past week in New York. It's not just about Google SEO and affiliate marketing and blogging panelists say.
Find something you can promote in your industry and check out CJ's Link Share or Click Bank. Ask yourself, how do you turn your blog’s content into a premium item? If you’re doing a blog on fashion, you can easily link to products on Amazon or eBay. You can create a tab for special travel coupons or deals. You'd be amazed at how many places offer affiliate places.
They talked about Impact Radius, a fairly new program started by CJ (Commission Junction), which has really great tracking and analytics. You can get a coupon from Impact Radius which includes a tracking code.
Syed M. Balkhi says to be careful of contextual links, you know, the kind of request where some random marketing person posing as a contact for a site with respectable clients which are apparently so relevant to your site they won't tell you the name. They want to pay you some nominal amount for a link for the year. "You can't afford them," Syed says. "If you say $1,500 per link per month, then they’ll go away. If they ask you to review your product, then that's a different story." Also check out InfoLinks.com which sells affiliate links. If an advertiser is trying to rank higher for specific links to www.skincare.com but then sends you to Avon.com, Google may penalize you for it.
John Chow built up a list over time and focused on branding rather than relying on Google traffic. He says, "I do keywords but I don’t monitor the keyword ratio to content flow. I focus my time on really controversial posts, like why feminism is the cause of global warming, etc. It draws people in. I am also very consistent – I do two blog posts a day."
In other words, when readers go to to www.johnchow.com, they will get two blog posts per day. He encourages bloggers to think down the road and think what will be useful for long term customers and readers, reinforcing these two messages: Be consistent and make a commitment that you will blog X amount per week. He doesn't rely on Google and thinks there are far more important things you can do.
Zac Johnson said he did a lot of branding as well and that it also isn't just about Google. He says, "I focused on having a really great custom design as well as having a mascot. I also created a lot of really great content and using my mascot a lot since it was something visually compelling that people would remember in the future."
What about eBooks asks the audience? They can work if the content is great they all agree. You can easily turn any word document into a PDF file, which you can upload to your blog, create a sign up box for the free eBook along with an opt in. (AWeber is one service for example, which will send an email confirmation so people have to double opt in, i.e., before we can send you the book, we have to confirm that its your email and once you do, you can download the PDF for free for signing up).
John Chow photo from his blog.
May 30, 2011
Snapshots from BlogWorldExpo New York: #BWENY
Below are a few random shots from BlogWorldExpo New York at Jacob Javitt's Center last week. Below Gary Vaynerchuk, Jeffrey Hayzlett, H.P. Mallory and Stephanie Agresta on the Social Media Game Changers.
Amanda Coolong interviews Webdoc's Vincent Borel on Techzulu
Below Webdoc's Olivier DeSimone and Oz Sultan
Social Media Game Changers: Vaynerchuk, Hayzlett & Mallory Take It OnBelow is a two part video of the opening keynote panel at BlogWorldExpo in New York City with Gary Vaynerchuk, Jeffrey Hayzlett and H.P. Mallory. The discussion? Social Media Game Changers: how social media is changing the roles and rules for sales, customer service, product development and marketing. How social media is propelling leading companies and radically changing the face of industries. More in their chat below:
April 16, 2011
AdTech San Francisco Keynotes, Takeaways & Notes to Self: #adtech
John Bax says their focus is on "local" and that local ads obviously do the best locally since there's more of an understanding of what their brand is about when you have regional sales guys. "Intimacy works," he says.
Mobile is also an important strategy for them according to Bax. He gives a few examples including a local merchant in Virginia who has a B&B. Within 15 days, they sold all the rooms the vendors wanted to book in advance, focusing on a different strategy for how they promoted weeknights versus weekends.
He also noted that people signed up for things they weren't necessarily searching for. For example, those who signed up for a sky diving promo they did were not proactively looking to go sky diving. Their strategy works if you look at their stats and results - they apparently also sold 2 million movie tickets with Fandango.
Manny Anekal from Zynga came at his presentation primarily from the angle of giving back, i.e., "here's what Zynga is doing to give back to the world." In addition to listing all the things they are doing for social good, he ended with a leave behind for brands wanting to do a campaign with them: "We can get you up and running quickly. We were able to get a major brand up and running within six weeks," he says. He also shared stats and insights into their Frito campaign, which grew their fan base to over a million.
He started with the Pepsico pitch of products and services under their umbrella, reminding people that they operate in more countries than the UN. Then he proceeded to go primal on us and show a slide of dinosaurs and early man's progression.
"Why we are all dinosaurs?" he shouts out to the audience. His key takeaway was about adapatability in a world that is changing so fast with exponential technologies hitting us year after year making it harder to keep up.
"Adaptability is key to survival and success moving forward," he notes. “If you cease to adapt, then you cease to survive.”
While I missed Guy Kawasaki's keynote, I did not miss his book signing of new book: Enchantment, which was proof that he nailed it on stage. The line was so long for both purchases and signing that they ran out of books.
ESPN's VP Carol Cruz introduced this year's Achievement Awards right before Arianna's keynote. This year's award went to Mars' Carol Walker, who shared the award with Kathy Reardon in a 'classy moment.'
My tweets during the presentation below including AdTech's Brad Berens' share of where advertising numbers have gone up this year. Kudos to Brad and his dynamic team for pulling off yet another incredible AdTech this year.
- Carol Walker in touching classy moment shares #achievement award with Kathy Reardon on #adtech stage this AM:http://ow.ly/i/ajSA9:22 AM Apr 13th via HootSuite
- ESPN's VP Carol Cruz gives Carol Walker industry #achievementaward at #adtech -- http://ow.ly/i/ajRS9:15 AM Apr 13th via HootSuite
- Brad Berens on the #adtech stage sharing advertising numbers & stats all going up inc attendance: http://ow.ly/i/ajRf
I covered Arianna's keynote in depth here including a two part video. Below she powerfully nailed her talk, which primarily focused on humanity, sleep deprivation, hyper local and hyper connected and balance.
April 16, 2011 in America The Free, Conference Highlights, Events, On Blogging, On Branding, On Journalism, On Mobile & Wireless, On Technology, PR & Marketing, San Francisco, Social Media, WBTW, Web 2.0 | Permalink | Comments (0) | TrackBack
March 29, 2011
Web 2.0 Expo: Conversations on Technology Business Models & Beyond
The event showcases the latest Web 2.0 business models, development paradigms, products, and design strategies for the builders of the next-generation Web. They also do a similar event in New York every year, where they feature influential keynotes and speakers, detailed workshops, a Startup Showcase, and an Expo show floor with booths.
To give you a taste of some of the sessions and workshops, take a look at their entire schedule or a glimpse below:
March 29, 2011 in America The Free, Conference Highlights, Events, On Blogging, On Innovation, On Search, On Social CRM, On Technology, San Francisco, Social Media, WBTW, Web 2.0 | Permalink | Comments (0) | TrackBack
February 07, 2011
Arianna Huffington: $300m in Cash, Hmmm, Let Me Think About That One
If you were Arianna Huffington, wouldn't you take the money, even if it meant a relocation to New York as a result? After all, with that kind of exit ($300 million of the $350 million is in cash), you can jet back and forth the 5 hour commute without that much of an inconvenience.
Besides, as part of the deal, she also gets to be in charge of Michael Arrington and his posse at TechCrunch, which should be interesting to watch from the outside -- personally and editorially.
As Kara Swisher points out in her write-up on the AOL acquisition, "the deal gives it a popular branded site that is very good at generating lots of page views and impressions very efficiently–which is the company’s whole thrust these days. That means lots more ad inventory to sell and an injection of content talent, giving AOL the scale it desperately needs."
The projections look good, so the acquisition is no surprise and frankly, many a conversation in my circles have revolved around who they'll ultimately sell out to over the past few years. They increased their ad sales from $ 31 million in 2010 to a projected $60 million this year. Sweet. I guess it was time to hand over the goods to a 'bigger power', at least on paper.
Let's face it, AOL's branding 'magic sauce' hasn't really taken a strong turn yet, so having both Huffington Post and TechCrunch under their wings, gives AOL editorial direction, identity and a sense of purpose, particularly in the eyes of readers and users who are not exactly living on the leading edge of technology.
With Arianna as Editor-in-Chief, things could get interesting....smart move on Armstrong's part. Her compelling combination of smart aggregated content with original content and celebrity names has become a winning formula others haven't been able to replicate.
As part of the deal, Tim Armstrong will take over from Huffington Post's Chief Revenue Officer Greg Coleman and the existing AOL ad sales head Jeff Levic will remain on board.
Paul Carr has an amusing and thoughtful take on the acquisition here. He talks about the potential downside of the SEO implications down the road for them (TechCrunch) and the rest of the world (readers). The other downside is that because Huffington Post doesn't remain solely independent, some things will no doubt have to give over time. Having Huffington in the editorial seat for now reduces the risk at least in the short term.
She will apparently be in charge of Engadget, Mapquest, TechCrunch and Moviefone. If its true that one reason they bought them is because their readers make up a significant number of important women with money to spend, then why not put her in charge of more brands?
Photo Credits: Planetpov.com, All Things D and Bloomberg BusinessWeek.
January 27, 2011
European Powerhouse on the Future of Publishing
Another great interview with Robert Scoble and European publishing powerhouse Hubert Burda on the past and future of publishing.
December 31, 2010
2010: The Year of Multiple Digital Personas
This past year was one of my busiest years, largely because of 4 factors: I re-launched two sites, started shooting more (note: Canon 7D purchase), I seemed to be on the road non-stop and clients expected more than ever and yet they want to pay less for results.
Let's start by looking at some of the technology trends and mindshifts in 2010 which led to such a chaotic schedule.
Social media tools exploded. Living in Silicon Valley, you get hit with more beta trials than anywhere else in the world and testing new shit out is what I do among other things, so it's no surprise that I was hit with more than one person could possibly digest. Yet, some of those tools started to go mainstream, so suddenly things that were on my back burner couldn't go unnoticed anymore. For one, location-based services started to get a lot of attention.
Last January, I found myself in a hotel room in Munich desperate to connect and "check in" before heading out for a stroll in the fresh fallen snow.
How F-Ked up is that? Foursquare doesn't seem to want to acknowledge that I'm in another country when I am, regardless of how decent "connectivity" is, yet I can't seem to give in to technology controlling my environment even when it doesn't work. What's wrong with acknowledging that I'm not an engineer, don't try to fix this.....just let things/it be?"
Later in the year, I went through something similar in Paris. Refer to my blog post: When in Paris, BE in Paris, Disconnect.
That brings me to Part B of this story. Technology DID in fact control my environment more than any year in my life.
I relaunched We Blog the World this year because of its organic growth and growing interest from bloggers around the globe who wanted to contribute.
Launching a site isn't what it used to be because of the fact that a site isn't just a site anymore - it's connected to multiple digital personas on the web.
With the site had to be a Facebook "fan" page or whatever they now call it, a Twitter update to match the look-and-feel of the revamped site, as well as photo and video online personas to go with the rest of it.
Then there's maps, mobile optimization, geo-location, custom RSS feeds, online newsletters and editing to ensure the world sees what you want them to see rather than poorly curated clutter on the web. (see Linda Stone/continuous partial attention -- not new to 2010 but still highly relevant).
Enter the growing focus on curation. We're long overdue for attention on intellectual and relevant curation of content that matters to us most.
Since tools can't curate content automatically in a way that is useful to us yet, human curation needs to be part of the process and for anyone who has spent time curating and tagging content on the web knows, it's bloody time consuming. Pearltrees, a curation tool, was a big part of my life this year and I spent time alerting content creators in various vertical markets about the aspect and value of human curation as an integral part of their workflow.
I switched to Chrome this year as my main browser, suddenly I ended up with three phones, one of which was a Google phone that simplified my local calls and texting when in Europe, and I was nearly tempted to buy an iPad so I could carry around yet another device with me to ensure I was connected 24/7 just in case the three phones and two laptops were not enough.
What's important to note is how the 'always on' part of my life which used to largely happen in my office and to and from meetings during my work day migrated into every aspect of my life.
Not only were my digital personas growing in numbers, but so was my attention to them. Suddenly I had a flash page (see about.me, currently still in beta), 3 new sites, 3 new Facebook pages, 4 new Twitter personas, Foursquare and a growing number of international connections to "manage."
By summer, I was seriously feeling the effect of The Shallows (see Nicholas Carr's book: What the Internet is Doing to our Brains). In synthesizing recent cognitive research, he shares his own experiences, something that I could personally relate to. Carr writes "I've had an uncomfortable sense that someone, or something has been tinkering iwth my brain, remapping the neural circuitry, reprogramming the memory. My mind isn't going -- so far as I can tell -- but it's changing."
By late July, I found that I couldn't sit still when I was out without a device and moreso, my attention span had shortened dramatically. The same thing was happening to others around me. We couldn't concentrate for long without new digital stimuli, even if that be a simple text message. My reading moved from reading whole books to skimming them, the rest left for online editorial only.
Reading and re-reading books have always brought a sense of calm to my otherwise chaotic world and yet, I had stopped reading novels for awhile. Instead, my reading time was filled with learning how social media was changing our lives and the impact it was having and will continue to have on business and the world. I read about new tools, solutions and trends. Of course, none of it had heart and soul but it was great insight for what to adopt early on.
Carr asserts that "every technology is an expression of human will. Through our tools, we seek to expand our power and control over our circumstances -- over nature, over time and distance, over one another."
And so, with this growing tension between feeling and fearing that my brain was actually changing chemically and the need to be "always" be connected to some device at any given time, I decided to leave the country in August without a device.
Off to South America I went with a friend who brought a Blackberry with her and I, a netbook, largely to be used for checking email once every couple of days, but moreso to offload photos from camera to hard drive. So, while technology wasn't off limits for me, having a device in my hands so I could be reachable and in turn reach out whenever and wherever, was not an option.
When you have close to ten online digital personas you are 'managing' at any given time, not being connected for a few weeks is highly uncomfortable. As I was boarding a plane from Miami to Guyaquil, I noticed how many people fidgeted when the pilot told them to turn their electronic devices off.
Some people stared down at their devices as if they would give them something stimulating even though the screen was blank. A few picked up magazines but flipped through as if bored without the energy of their device, their "adult" pacifier.
I found myself going through the same awkwardness, yet because the device was "home" and not an option when we landed, I was forced to find both my energy and my calm from a static page of a book or an old fashioned notebook which I brought to record thoughts using an actual physical pen.
Since I was with someone who had not made the same choice, I was somewhat forced into the digital world by watching her fiddle with her Blackberry, nose down into its addictive energy while we were driving past the Amazon jungle. It was astonishing that she could get a connection up there and because she 'could,' she did.
There was a moment where I felt like asking her for "it" to check into the Amazon on Foursquare for the world to see, as somewhat of a novelty. There was a moment where I felt like asking her for "it" to tweet out to the world that the Amazon was in trouble and attach a photo of chain saws on the side of the road with piles of timber lined up in rows a couple hundred miles away from the nearest big town.
I had to refocus my energy away from the device and her fingers upon it and onto the lush green wildness out my right window and as soon as I did, slowly but surely, my center found calm. It found presence. It found wonder. It found marvel. It found gratitude. It found wow. It found real physical life that was breathing its beauty into me as I decided to participate IN IT rather than watch or engage with it on a screen.
I didn't blog about my experience that week since we were camping in the middle of the jungle, but I also decided not to blog about it as soon as we were connected in another town. I waited until I returned to the states, and for multiple reasons, it was the right thing to do. Reflections followed - here, here and here. I also wrote about my detaching experience called Hey Digital Maven, How Okay Are You With Silence?
Being present and recalling that presence later on because I had time to reflect on gratitude was key. Being constantly connected doesn't give us the time or more importantly, the 'space' to reflect and go deeper. Our ability to go deeper is limited because of what this constant digital stimuli is doing to our brains, and in turn, our behavior.
As Carr reflects from the discovery he made through his research, "while we know that our brain is an exquisitely sensitive monitor of experience, we want to believe that it lies beyond the influence of experience.
We want to believe that the impressions our brain records as sensations and stores as memories leave no physical imprint on its own structure. To believe otherwise would, we feel, call into question the integrity of the self."
Having a break from managing digital personas for a few weeks reminded me of the essential need for balance -- not just life/play and work balance but digital balance.
While I found that others were going through the same thing, the addictive quality of the lifestyle shift is gradual, and people often find it hard to talk about or perhaps explain.
When I first picked up the iPad and browsed through my blog using Flipboard, a wave of excitement flew through me as the pictures I created in the real world came to life on the screen. A beautiful screen.
The display was magical and an actual device was re-sorting or curating if you like, the content....my content. It was telling my story in its own way and the stories of other bloggers I knew and respected. I thought about how "cool" it would be to have this experience with me at all times, so wherever I was, I could have that dynamic engaging experience rather than a much blander web page.
Yet, when all I sometimes need is the information on the web, having that extra visual pleasure brings me into the web experience more than it does my physical surroundings. When I choose "it" more often than the people around me in the physical world, I'm losing something valuable as well am I not?
Digital addicts will argue not of course since for them, the additional dimension of what these devices bring to their online life (where they spend 90% of their time) is so much greater that they would argue making another choice is 'halting a change' that is not only inevitable but critical.
Inevitable as it is, it doesn't mean we can't be more aware on the impact it is having on our daily lives and decide with our human brains during this explosive evolution and revolution, that human interaction without a digital pacifier at our side, does still hold tremendous value.
Being present without anything in our hands or a list of "online to dos" on our mind makes us so much more aware of a friend's breath across the table as they listen to our words and the intensity in their eyes as they dance with a story they're sharing.
As more and more moves online and away from physical paper and objects, we're reminded of privacy concerns and location-based services knowing our every move and offering products to us as soon as we walk into a store or cafe.
We're reminded that WikiLeaks founder Julian Assange was a runner-up for Time’s most important Person of the Year regardless of whether you see him as a hero or a villain.
We're reminded that the world has changed as we know it and there's no moving back in time.
While I'm certainly not proposing that we fight the inevitable, or stop technological progress and advancement, I'd like to offer some suggestions as a way to have more physical experiences in our lives amidst the growth of all things digital:
1. Pick a Day a Week to Disconnect from the Digital World: Remember we're talking about only one day a week. Use that day to engage with the physical world - trust me, it still exists. Choose something you're passionate about that is physical and doesn't have a digital extension to it, i.e., skiing down a mountain, cycling through a forest without your cell in your pocket, playing with a child on the beach, or discussing philosophy over dinner at the table with a friend without your iPad or iPhone in a bag by your feet.
2. Practice Using Your Brain Not Just Your Digital Pacifier: When you're tempted to rely on something digital to get you through an experience, choose a time when you don't need to rely on it and use your brain instead. A great example is your car navigation system.
The time to do this is obviously when you're not in a hurry to get from A to B. It's an interesting exercise for those who have relied on a nav system for awhile now. Male friends have commented that they have lost their acute directional sense since they put that part of their brain to rest for awhile. It's not unlike what happened with the introduction of calculators and over time, discovering how hard it was to do math on the fly.
3. Automate some of your Digital Life: While it's important to have a presence on the web if you run a company or work for one, and as part of it, engage, engage, engage, some of it can be automated. Focus on the voices and conversations that matter to you most and automate the rest.
The more scattered your presence, the less you can truly engage and prioritize on the people and passions you most identify with. It's not just about numbers. Quality matters and quality takes time, concerted time and effort.
4. Become the Artist you're Designed to be and Backburner the Rest: Create don't react. Remember that you don't have to respond to everything and everyone all the time. When we're constantly responding to things on our screen, the "lizard brain" is taking over, not the genius inside us. When we're reacting to online chatter, there's less time to "create our true art," which is our gift to the planet while we're alive to share it. In other words, our purpose.
As Seth Godin writes in Linchpins, one of my favorite books this year, "the Lizard Brain often sabotages the progress we have made and stops us from creating our best work." Refer to a great post Seth wrote on 'quieting the lizard brain.'
In my opinion, albeit one of the most useful things to hit this decade, social media has given us so many distractions, that it's difficult to take a step back and realize that we don't have to choose and use it all.
Make the time to create the art you're designed to create and the life you want to have.
Once we realize that we have a choice to pick and choose what's most useful for us and leave the rest, we'll create an opening to create our best art. Let's remember that our digital personas are not the whole picture of our lives, just a piece of it.
As a wise Nepalese elderly man once said to me on my way up a long Annapurna trail many years ago, Patience on your journey grasshopper, patience.
December 31, 2010 in America The Free, Books, Entertainment/Media, Europe, On Blogging, On Branding, On Geo-Location, On Mobile & Wireless, On People & Life, On RSS, On Science, On Technology, On the Future, Reflections, Social Media, WBTW, Web 2.0 | Permalink | Comments (0) | TrackBack
November 22, 2010
TWTRCON San Francisco: Biz Strategies in Real-Time
I've been meaning to attend TWTRCON since its first one now over a year ago, so was thrilled to discover I'd be in San Francisco when their second one hit the west coast last week.
TWTRCON is entirely focused on the business use of the real-time web with social media tools like Twitter a core part of the conversation.
They highlight case studies from leading brands, workshops led by social media practitioners and mini tutorials about real-time tools. They also collect and publish social media business case studies, statistics and videos on their site.
What I loved most about their event is how well it combined great networking and high quality speakers and sessions with "fun." They had beach balls on the tables and introduced a game at the start of the day as a way to meet others and tweet out a little love about the person you just met.
As a non-morning person, I was shocked that I managed to make it there for Laura Fitton's (aka @pistachio) early morning keynote which kicked off the day.
Her message focused around relevance - in other words, don't just go for numbers, go for engagement. And after you kick that into gear and are part of the conversation, remember to use the right analytics tools: links, click throughs, conversations AND context. All are important.
Kara Swisher interviewed Adam Bain on revenue models, digging for more data on how Twitter will make money. It's clearer that revenue is coming - what's the ole saying? Build an audience first and the money will follow and it's not as if they can't tout numbers - real numbers.
Adam says they plan to focus on the product plan in the next year and product growth will be key over revenue, at least in the next twelve months.
On future revenue models, he reminds the audience that with traditional display advertising, .5% engagement is considered a win and with Twitter, they're seeing single and double digit percentages in engagement.
Tons of major brands are already using Twitter and setting up campaigns to increase engagement and get customers on board - it's an organic movement that is only growing, not shrinking. Small businesses are seeing a tremendous benefit as well.
Then, Google's Avinash Kaushik talked analytics. Full of energy and passion, he zipped from left to right across the stage emphasizing all of his key points - with humor.....a lot of humor.
He talked about the whole notion of HITS and tracking hits alone, which he says stands for: (HITS = How Idiots Track Success). He referred to it as a glorious datapuke.
He reminded the audience not to get caught up in straight hits or simple analytics around positive, negative and neutral. Sentiment analysis is key - focusing on people's emotions and how they're feeling and thinking when they retweet or make a comment. It's important to understand the behavior behind tweets purchases and data links, he says.
"In social media, your reward is YOUR reward," she says. In other words, focus on what you care about and talk about that on Twitter and elsewhere on the web.
It can be as simple as helping ten kids out and having an impact on two of their lives in a way that can not only be life changing for them but for you in the journey you take along the way.
They had an interesting small business panel which included Nic Adler from The Roxy Theatre, Andrew Israel from AspenSpin, Akash Kapoor from Curry Up Now, and musician Zoe Keating.
Below, HootSuite's Ryan Holmes, Maksim Ovsyannikov from Zendesk, Sprinklr's Ragy Thomas, and Gigya's David Yovanno talked about real-time strategies and tools now and what's next.
Ford's Scott Monty showed up in a bow-tie and raised the bar for the local geeks who dressed in t-shirts, jeans and sneakers. He shared a few case studies and talked about some of the lessons he has learned through implementing social media campaigns over the last few years.
At the end of the day, people still care about the same things they have always cared about, he says. "People don't change, they want you to think and feel and be just like them." Globally, trust is down year after year and less than 40% of people trust ads. "Who people trust are third party experts and people like themselves," he says.
Transparency and authenticity are key when you're dealing with human emotions and rather than use robotic language that won't have an impact on people's emotions, "we're training people to talk like humans again." He also emphasized the importance of relevance.
Below are a few random shots.....I'd love to see them turn this into a two day event in the future. Kudos to Tonia Ries and her team for an incredibly well-executed event.
Above: Tonia Ries, Fusicology's Zsa-Zsa Rensch and James Bowyer
Thomson Reuters' Alastair Goldfisher, Marie Domingo, Harry McCracken, Renee Blodgett
Above - Marylene Delbourg-Delphis and Rachel Polish (taken by Harry McCracken)
And, unlike a lot of conferences, the sponsors actually made sense and were very relevant for the 'conversation.' You didn't feel pitched and the companies that showed up all had a solution for putting together real-time strategies and solutions in small businesses and corporations.
The "relevant" companies included folks like CoTweet, HootSuite, Objective Marketer, ThreadMarketing, tap 11, Foursquare, Sprinklr, ZenDesk, TweetReach, Fliptop and others.
November 22, 2010 in America The Free, Conference Highlights, Events, On Blogging, On Branding, On Social CRM, On Technology, PR & Marketing, San Francisco, Social Media, Videos, WBTW, Web 2.0 | Permalink | Comments (0) | TrackBack