April 03, 2012
Zartis Leverages Social Media & Existing Employees to Mine the Best Talent
There are still plenty of opportunities to create a lucrative business in the "job" and "talent" market. Not only was LinkedIn's entry into the public market a hit last year (its IPO brought the company $352.8 million), but this BusinessWeek article (a GigaOm re-post) from last May touts numerous potential acquisition targets that might complement their business. Among those targets include Hashable, Socialware, Yammer, Indeed and BranchOut.
Sprouting from Ireland, Zartis is a new player in this space, who see the growing difficulty in hiring, particularly technical talent. Jobs boards aren’t returning great or even relevant candidates and recruitment agencies are expensive and can be time consuming.
Unemployment and economic recession issues aside, the growth of new technologies, mergers and acquisitions and start-ups with great ideas around the globe, offer tremendous new employment opportunities, but finding the right person for a position is often like finding a needle in a haystack, a very high and dense haystack.
Zartis, which is part of Enterprise Ireland, who had a major presence at SXSW last month, is an online service designed to help companies with between 5 and 500 employees to “look within” to find the talent they need through employee referrals.
They have taken a clever angle to recruit people, giving perks and incentives to those within an organization who can tap into their own networks to bring fresh new talent to the pool. The service allows a company to add a job, allocate a reward and invite its employees to promote the role to their contacts.
What's very cool about their offering is that an employee can actually tap into their personal social networks by publishing the "vacant" role to their Twitter, LinkedIn or Facebook timeline. And, then they in turn get rewarded for successful outcomes.
How Employees Win:
When an employee logs into Zartis, they see the positions available and the rewards that are connected to the position. They can select a job and with one click have the message broadcast to their LinkedIn, Twitter or Facebook connections.
They can also make recommendations within LinkedIn for a role based on keyword matching. The employee can then send their contact a private message telling them about the job.
When a job is distributed by an employee there is always a unique code embedded in the message which allows the company to track a job applicant back to the employee. This ensures that the referral reward is always paid to the employee.
Referral hires ensure that people work with people they like. Letting employees source new hires ensures they only recommend people that they actually like to work with which equates to longer term satisfaction for the employee and the "mate" they've brought into the company.
How Companies Win:
According to historical stats, companies already generate roughly 20% of new hires from existing employees, which is pretty good considering how much effort goes into finding new talent who isn't just a fit from a skillset perspective, but from a cultural perspective as well. Referrals from employees only increases the number of like-minded candidates, which is also a win-win from a corporate perspective.
Using Zartis, companies could actually get that employee referral number up to above 50%, which any good headhunter or HR exec will tell you, is significant. Bottom line, great people know other great people. Reliable. Honest. Ethical. Sustainable. And, existing employees are more likely to recruit others with like-minded in thinking, which means that they're more likely to be aligned with the corporate culture. Just look at how great Zappos is at recruiting and keeping people who fit within their corporate culture.
Zartis is designed to work within organizations but it also taps into the power of social media and sites that already do recruitment magic, such as LinkedIn. With the growth of employees using social media inside and outside the organization, it makes it that much easier to get a message out quickly to a wide audience.
If employees are already using social media in some capacity, throwing an incentive their way to go the extra mile to help fill positions only makes logical sense.
A company with 300 employees has theoretically 45,000 first degree connections. There will be overlap in these connections but even if you halved that number, imagine the leverage and power of all of these combined networks from all of your employees.
Another great feature from Zartis is their ability to help companies create their own careers site with a list of all their job openings and a professional application process that even works from a mobile phone. Says CEO John Dennehy, "with no knowledge of HTML, you can have an instant web page with all of your job listings. We also have it set up for mobile optimization."
Job seekers can submit their resume or LinkedIn profile which is sent to the company that is hiring. The careers site can be embedded in any website, WordPress site, or Facebook page.
Jobs can also be pushed to free job boards like Indeed.com and Twitter with one click. It's very simple to get up and running (no programming required) and they're obviously thinking about opportunities worldwide, as it can already be automatically translated into any of 11 languages.
When somebody applies for a job the hiring manager logs in to their secure site and can review all of the candidates in one place. They can add notes, send template rejection or call to interview emails, and share interview notes with colleagues.
Getting Started & Pricing:
If you want to "taste" the power of what Zartis can do, you can test it out for free. (one job posting is free and you can also get a month for free with all of their existing plans). For companies wanting more horsepower, their service is still incredibly reasonable.
To publish up to three job postings, it's only $9.95 a month and for 10 a month, it's $29.95 a month. For high growth enterprise companies with ongoing recruitment needs, it's a one time fee of $499.95 a year. When you consider what you pay a professional headhunter and other online services (often upwards of 15% of an annual salary), it's a very cost effective way to recruit new talent. Employee referrals are charged separately based on the number of employees added to the system.
Investors include AIB Seed Capital, Enterprise Ireland and SOS Ventures. Clients are global; companies using their service are based as far away as Cape Town and Kuala Lumpur, in Europe (Dublin and London) and in the U.S. with more and more customers being added every month. You can find out more about their service on their site and follow them on Twitter @zartis.
March 19, 2012
Austin's Scene & #SXSW in a Nutshell: My Summary of Sorts...
SXSW aka South-by-Southwest, the event that takes a week of my time every year in Austin, Texas, seems to get bigger and bigger every March, not to mention more global.
Refer to my blog write-up on its international diversity here.
For example, Ireland had the most number of start-ups they've ever had at SXSW (30 in total representing film and interactive).
Also in my international blog post, I covered the sheer volume of brands who had tents (Nokia, Microsoft and others), threw parties (HP, Pepsico and others...I lost track) or carted folks around town (Chevy).
On the interactive side, there was so much activity between the dozens and dozens of panels to the after parties, all of which I couldn't keep up with despite my social media apps buzzing me every ten seconds to tell me what was happening and where. Foursquare remained a popular app for check-ins and to see where your buds were - that said, the private parties were off the grid and frankly, had to be, for the intimacy of the "old SXSW" to prevail, a necessary for those of us who have been going for a decade (or more).
Speaking of Foursquare, they had a private bash where the security was so intense that a friend of mine got 'bounced' before he even made it up the stairs despite the fact that he was buds with 80% of the attendees. "Kids" (early 20-something year old geeks, marketers and wanna-bes) seemed to be clamoring to get elbow time with Dennis Crowley and get into events like this all over town and frankly, it was just not worth the fight, even the ones where I was on the VIP list, because VIP list or not, the lines and wall-to-wall rooms were still maddening.
Some late nights, I retreated to The Driskell which has become a little too crowded as well, but at the very least, you're likely to run into some industry buds who are more in the mood for a quiet drink amidst moose and deer on the wall and antiquated brass and iron statues that mesh the culture of Texas with England somewhere along the way.
The below was taken on my iPhone at some random 3 am hour in the Driskell lobby.
Other nights, after the official invitations of music, film and interactive wore me out, taking in a dive bar where you could take in some off-the-beaten path music was the way to go.
TED decided to have a 'showing' at SXSW this year (aka TED@SXSW) and blocked off a couple of hours two evenings in a row for speakers in a private room at The Driskell. The line-up included folks like TED Fellow Jose Gomez-Marquez, JP Rangaswami, Ayah Bdeir, Paul D. Miller (DJ Spooky), Ping Fu, Baratunde Thurston (who always has me in stiches), Steve Daniels and others.
Film...so many great ones! I wrote about a number of them earlier in the week, which you can scroll through in the Arts/Austin section here. So many worth listing but since I tend to cover things from a global and international perspective, a few call-outs worth noting include: Sunset Strip, The Taiwan Oyster, Bay of All Saints, Eden, The Black Balloon, Trash Dance, Wonder Women and a handful of others. (see the list of winners for 2012 here). Also see our Scottish Films overview here and Israel at SXSW here.
Songster from Mowgli, the first music-creation social fame on Facebook launched at SXSW this year. CEO Marshall Seese, Jr. came to the table with a recording artist background and says their design is with "everyone’s inner rockstar in mind."
Players follow the compelling storyline of a fledging musician working their way up through the ranks of the music industry. From playing gigs at frat houses and proms, to launching a worldwide arena tour, players can make great music, while allowing their creativity to take them through all levels of the game.
I tweeted up a storm about the on-stage love for Google+ with Vic Gundotra, which was more of an informercial than it was a fireside chat. If he used the word "amazing" one more time, I thought, even the newbies who are eating this up, would have to see through Google's sugar coating. Hey, I'm a Google+ user, not a prolific one, but I'm on the system and giving them tons of my data and creative energy just like I am to Facebook without a whole lotta benefit (yet).
I'm not saying what they're trying to do isn't useful or great online canvas for photographers to share their work or industry celebs like Guy Kawasaki and Robert Scoble to up their social status without even trying to, but for mainstream folks, it's just not there yet. (not in this cats humble opinion anyway). Just saying - I had enuf with "amazing this and amazing that" after the first 15 minutes.
Kelly Carlin performed again in a breakout room in the main convention hall and although I've seen her before and like her energy (I totally resonated with the 1970s family TV and dysfunctional family of the 1960s jokes), there was something that put me off slightly about her stint and I couldn't figure it out until near the end.
For those of you who don't know the Carlin name, she's the daughter of iconoclastic comedian George Carlin. As a one woman show, she uses storytelling, classic video footage, and family memorabilia, to chronicle over forty years of her life with her famous father.
While she's amusing and gives us countless insights into George, it f-g feels like its all about George. I'm thinking as someone who's only slightly younger than Kelly and had a lot of the same reference points, what about YOU? I'd love to hear more about YOU!
I walked away still not knowing and it was the second time I saw her perform. I just felt that using her dad as a vehicle for her 'show' and 'persona' may have perhaps run its course and what I really wanted to hear was her voice without Dad in the background (or at the very least so prevalent) so I could better learn who SHE was as an artist and more importantly, as a person.
Who didn't have an event? On the music front, B and C listers were all there, Bruce was there, Gary Vee called all wine afficiandos to a so called 'private' venue immediately next to another so called 'private' party I was at and the line was ten miles long by the time I walked outside. Really? Is that really the way to engage with folks? A great way to get SXSW publicity so from that perspective, stints like that really work, but they're far from "real" or intimate. I just wanted to say 'hey' without a thousand pushes and shoves. For the record.
The XPrize folks also held an event and it was invite only and really felt like "invite only." Not a publicity 'stunt' in any way, everyone I met was top notch and showed up because they had a vested interest or cared about the kinds of things they cared about. Quality conversations where people weren't looking at their watch or Foursquare check-ins to see where the coolest cats were hanging next next. A welcome relief.
If you're not famliar with their work, go here: their mission is to bring about radical breakthroughs for the benefit of humanity. Below, an XPrize team shot: (I love these guys and btw, Peter Diamandis has a new book out entitled Abundance).
My favorite part of SXSW of course is the randomness of meetings at film and music more than interactive, for at the former, there still seems to be more spontenaity, largely I think because of mutual passions rather than a race for check-ins or being 'seen' at the right party and telling the whole world about it on Foursquare, Facebook, Google+, Twitter, yadda yadda yadda.
I'm not saying that politics and social klout doesn't run rampant in the film and music world, but passion for the 'art' still stands tall.....maybe not dominant in Hollywood, but at SXSW.
As for the social bit...of course I tweet at these events. I'm in the biz - who doesn't, but the feeds at SXSW are so much about where I'm at and who I'm hanging out with than providing value. It's hard to tell the difference anymore, and sometimes I even get confused by why I do what I do on social media even when my intensions are pure. The addictive nature of it all just 'ain't all that healthy' in my opinion. I have talked about this before but can't emphasize it enough.
The blogger lounge is on the top floor where it always is, around the corner from the press lounge, which had massages this year. The blogger lounge has occasional 'acts' and social media gurus of sorts popping in and out. (a little red badge gets you into it if you're a blogger).
This was more of a 'center' in previous years, but today, less so. It doesn't mean you can't still show up and meet up with old buds, converse with folks in the biz you haven't seen in awhile or folks you still haven't met, but things are so spread out and there's so much 'more' grabbing our attention that "hanging out" in the blogger lounge seem to be few and far between.
Below: Renee Blodgett, Angel Djambazov, Liz Strauss, Hugh MacLeod
Then there are a hundred or so other folks I'll keep under the radar, except for of course Jeff Pulver & crew who co-hosted a great 140Conf party (if you haven't been to their events, check 'em out), with the textPlus folks. (never enuf time Mademoiselle Heather Meeker).
Below is a snap from the Nokia Innovation Lab, a massive tent set up a few blocks from the convention center, that housed more than fake snow as you entered.
While travel wasn't a big representation at SXSW and I was struggling to find serious foodies, some of the usual suspects were hanging about. American Airlines had a down-to-earth event with fabulous peeps (closer to town or IN town next time PLEASE :-).
To the left (lighting wasn't great) is American's head of Mobile products Phil Easter talking about their latest and demoing some nifty stuff on an iPad that we can't quite talk about yet. Exciting stuff! Other call-outs worth mentioning are Stacey Frantz (corp comm), Dawn Turner (Entertainment Marketing), and Jonathan Pierce & Jon Bird (social media & video), among a handful of others.
The photo to the right has a combination of woven yarn, paint, and wire among other materials.
While the booth was creative and the Canadians fed us French toast, strawberries and homemade maple syrup, the Irish shamrock tattoos that Enterprise Ireland dished out had to be my favorite giveaway. (Sure, I'm biased but it's the truth). A lot more fun than pens, pads, stickers, drives and balloons.
The Cool Sculping guys who were parading around town for days, tried to demonstrate that 'getting naked' can be a positive thing if you own one of their "suits."
The below very 'blurry" image of pianist Eric Lewis, a favorite 'musical' experience by TEDsters who saw him perform a few years back in Long Beach, was taken at a Mashery Party at Sandra Bullock's Austin restaurant. The "blurr" gives you an idea of his energy and personality, therefore is untouched. It's "Eric" in every way. The party was of the classier events held at SXSW this year. Well done Oren!
As always, Blumberg Capital held an incredible meet-up for their start-up companies & friends. Flow, drinks, conversation, networking was top notch. Well done to David and his team.
The below is a l'il local bar and street scene music action, albeit blurry...blurry is in some ways more 'suitable' for SXSW, despite the fact that I had my Canon 7D and 2 good lenses with me.
Two fun 'street scenes' very late at night. Or morning. Or whatever.
There was also an interesting demo on the show floor of Vinyl Recorder T-560 -- analog stereo recording on 5", 7", 10" and 12". A pricey option but for serious audiofiles, an option? The 7-560 starter set includes a stereo clutterhead fuse, heated diamond stylus, 19" main unit with RIAA encoder, groove controller and stylus heating regulation mono microscope, a lamp and all cables and adapters. The price? E3,200 (yes, that's Euros).
The week can be a bit exhausting (okay, very) even when you're not trying to race from event to event. Below is a taste of just a day and a half and a few of these bands fell off. And, all the film stuff was equally thick hanging around my neck.
As a complete aside and for kicks, refer to my insanely hard-to-follow post on "how to stay healthy" in Austin during SXSW if you have the strength to avoid all the free beer and Texas ribs.
March 19, 2012 in America The Free, Arts & Creative Stuff, Books, Client Announcements, Conference Highlights, Events, On Blogging, On Innovation, On People & Life, On Science, On Spirituality, On Technology, Reflections, Social Media, WBTW, Web 2.0 | Permalink | Comments (0) | TrackBack
February 22, 2012
TEDxBerkeley 2012's Inspiring Innovation Merges Magic, BioData & Technology With Film, Oceans & Plants
Most people in my circles know what a TEDx event is but for those of you who don't, it is a local, self organized event that bring people together to share a TED-like experience, in the spirit of ideas worth spreading.
This video gives you an idea of what these non-profit events are like, which extend far beyond Berkeley. Cities around the world are organizing TEDx events, with a goal to teach, share, collaborate, educate, faciliate and grow. Ideas worth spreading means that some of these ideas can revolutionize (and have revolutionized) the world because of a new relationship or partnership that has evolved as a result of the wider distribution of these ideas and the courage and dedication of people behind making the 'magic' happen.
It's the second year I've been involved as co-curator of TEDxBerkeley, an event held at Berkeley's Zellerbach Hall every February. In attendance were well over 1,000 people from a broad range of disciplines and minds - from academic, music and science to medicine, technology and the arts.
15 ground-breaking thinkers, leaders and performers entertained and educated the audience through storytelling, performance and anecdotes from their life experiences.
Given that UC Berkeley is involved, so were some of the professors and students, including the opening act by DeCadence (pronounced dee-KAY-dence, with a capital ‘C’), a vocalist group that sports eye-catching blue and gold capes and creative dance moves at nearly every performance.
The musician in me couldn't help but call out music brilliance first and while we're on the topic of incredible voices, Charles Holt stole the stage with his storytelling and singing of "He Lives in You," my favorite Lion King number.
He had me at "go" is an understatement, largely because of his intuitive nature, the fact that he lives his life through that intuitive lense and his witty and incredibly honest stories of his mother and grandmother from the south, which will leave you crying and laughing at the same time.
From music to dance, Jodi Lomask then awed us through her dance troupe. Known for her work with an organization she founded called Capacitor 15 years ago, she works with world-renowned research scientists to create original dance works that draw attention to critical environmental issues.
I think about people I know who spend their life committed to understanding oceans and I think about the moment it was for me that I got one step closer: deep sea diving off the coast of Australia some 60 or so feet below the surface. In that world, that remarkable world, you truly understand the beauty of a world we need to cherish and preserve.
Her dancers showed us that beauty through a combination of violin, dance movements in and outside of rings in somewhat of a Cirque du Soleil style and environmental videos, all creating an outer world exerience for us to share.
One of my favorite moments of the performance is below...the intertwining of minds, hearts and bodies.
Also involved in conservation and the environment was Dr. Maria Fadiman who I had the pleasure of setting up with a new Twitter account (social media will get us all, the deep hidden voice says, lurking in the background), is a fascinating combination of geologist, comedian, nature lover and ethnobotanist, her work focuses on the relationship between people and plants.
From South Florida, her style was very informal for an academic crowd yet had people laughing as she pounced onto the stage with a machete in hand, telling one humorous story after another of her time in the jungle, the majority of her time spent in the rainforests of Latin America.
She has worked with Tibetan children in teaching them to record their own ethnobotanical traditions and is currently working on a global scale cross cultural study of people’s use of a cultural keystone species (the flora and fauna that are deemed important to the survival of a culture), and how these plants can act as larger ecosystem preservation incentives.
Digital fabrication is where you change the rules about how things are made, referencing 3D printers, showing us examples of various things which can be printed into a variety of materials, including rubber, plastic and metal.
It's amazing what can be printed on a 3D printer now...I ran into BitTorrent's Bram Cohen at SF Music Tech who showed me a very interesting 3D ring he was wearing on his finger. Additionally, imagine 3D buildings and even a 3D-printed human kidney.
We also heard about the rise of information, aka the wisdom of the crowds and the wisdom of the 'cloud.' Not only are we all becoming creators in our own way on our own personal platforms, but we're becoming curators as well.
Then, ARZU's Connie Duckworth, who took the stage in vibrant red, focused on international development sharing things learned from her work in Afghanistan. She says of the current state of international development:
- The international development industry is dysfunctional.
- Big money brings big unintended consequences.
- Hope can’t thrive in the world’s worse places.
She believes that we have an urgent call to change the structure of the international development industry, which holds in its hands the lives of billions of people at the bottom of the pyramid.
Their thinking is that somehow inherently flawed short term thinking will move into sustainable systems. Big money when not hosed in the right direction can create a lot of chaos. She asserts that its a key reason that so many people lose so much faith in their government.
She refers to another unintended consequence of big money going to the wrong places: Brain Tilt, which is when the most highly educated local people (engineers, professors, doctors), all end up working for expats in low level positions. Local smart people are working as drivers and clerks rather than working in higher level positions because they can get paid so much more in the other positions.
Connie defines the quest for peace as security. “We all see the world through our own lens of experience, so for me, success all starts with a job. This is how people start with a way to solve those basic level needs, such as the ability to eat and feed their family.” She encouraged the audience not to just sit back and want peace, but believe in it and take action.
Rather than focus on money, we wanted to focus on giving, in other words, the idea of unleashing the power of compassion capital. “Once you unleash compassion,” he says, it’s amazing what happens. “Stay focused on adding value and discovered untapped capital.”
When small acts of giftivism get connected and activated, it rekindles a gift economy. A gift culture, he says, is marked by four key shifts:
- Shift from Consumption to Contribution – Instead of asking “what can I get,” open with “What can I give?” He says if you open each door with a different question, about what can you give, it changes the entire dynamics.
- Shift from Transaction to Trust: Build synergy. He refers to Karma Kitchen, a restaurant in Berkeley, where you pay for the people ahead of you or behind you rather than for your own bill. 26,000 meals so far and people continue to pay it forward.
- Shift from Isolation to Community: it is not enough that we connect, but rather how we connect. When you serve other people together, you create a network of ‘gift ties.’
- Shift from Scarcity to Abundance: Cultivate inner transformation to arrive at enough. “There is enough for everyone’s need but not enough for everyone’s greed.”
Hear hear Nipun. From gift economies, we shifted to Gopi Kallayil from Google who talked about the power of social and a connected world, particularly during the 18 days of the Egyptian protests, showing us a video where Desmond Tutu is talking to the Dalai Lama on Google+, a clip which has now been watched 2 million times. This is a great example of how social media is driving innovation around the world.
We saw examples from Libya and Kenya to South Africa and Egypt, where during the protests, they were able to express how they really felt and more importantly, people were able to listen to those words on YouTube and other platforms. They sang, “the most important thing is our right and writing our history with our blood – if you were one of us, better not blabber and tell us to go away and leave our dream and stop saying the word “I”. In every street in my country, the sound of freedom is calling. In every street in my country, the sound of freedom is calling.” Powerful stuff.
From the vantage point of healthcare, intuition and communications, Dr. Neha Sangwan encourages everyone to be proud of yourself for "listening to yourself." Often, listening to ourself comes second to listening to opinions of others, whether they be friends and family or a doctor we're seeing for a particular issue.
She asks, "what if communication is the cure that we're missing? What is the way we talk to ourselves & whether we choose to lean into our discomfort & show up in the world? What is this is the prescription for health long before I need to write you a prescription?"
Her talk was highly emotional as she brought us a journey around the world to the Middle East, where she spoke to women, sharing with us insights she learned about their world, their pride and in turn, what we can learn from them in the western world.
A professor at Berkeley, Ken Goldberg who closed the talks, on nothing other than robots. Yes, robots...and what we can learn from them. As someone who worked in speech recognition for years and did a project for the Willow Garage guys (I love PR2 and even danced with one), I was eager to hear his insights.
Ken thinks robots can inspire us and that we have a lot to learn from them. Some of those insights from various projects over the years include: always question assumptions. It's amazing how quick we are to turn to other people's assumptions and make decisions based on them without digging deeper. Secondly, when in doubt, improvise.
I couldn't help but smile but when i realized that both of these recommendations btw are great ones for start-ups as well as for children. So is tihs one: When your path is blocked, pivot. In start-up culture, we learn to pivot a lot, something that Fortune 500 companies should pay more attention to...
Author and thought leader David Ewing Duncan focused on DATA and how do we make sense of it all?', something he thinks is an awesome achievement of humanity, for 'better or worse.'
Because of his background, he centered his talk around bio-data. He points out that today, we can get a micro-analysis of our blood work, which can tell us how just whether we have a high chance of cancer and chronic diseases, but how empathetic we are as human beings. He notes "more experiences, more tests leads to more data."
But, as so many of us know, we have so much data, that its often overwhelming, so much so we can't make sense of the data we have at our fingertips. This is David's point.
Whats needed, he asserts is a new mindset in every occupation. "Enough of all this data, what does this data actually mean?" he says. "We need a revolution in interpreting the tools and the data as well as a radical shift in resources. In other words, how do we go about testing 42,000 genetic traits?"
Clearly, we need a radical shift in resources. There's only 4% invested on translational medicine and he thinks there needs to be a reversal in resource allocation. He also pointed to trends in the future for all the students sitting in the hall: "we're going to need 500 million analysts in 6 years and we only have 100 million today." Clearly, these are the people who are going to be well versed at making sense of all that data and transforming it into something usable and most importantly, actionable by individuals.
Tapan Parikh, a Berkeley University professor brought us back into traditional technology and current trends. Tapan’s research interests include human-computer interaction (HCI), mobile computing, speech UIs and information systems for microfinance, smallholder agriculture and global health.
He showed us photographs and results of some of his work in rural areas. Of his latest projects, Tapan has been designing, developing and deploying information systems in the rural developing world – initially in India, and now also in Latin America and Africa.
Tapan and his students have started several technology companies serving rural communities and the development sector. It was inspirational to see what they have accomplished so far and to see what is possible with resources, tearing down silos, sharing among communities and better access.
What he hopes to represent is the notion of showing respect for where you come from. He says, "Pick a challenge that is important to you" (for him, it was setting up real-time video conferencing, knowledge sharing and instant messaging in India), "and stick to it." He adds, "Don't assume you know what people need for their development - let them speak up, don't act for them."
I was thrilled that Tiffany Shlain was able to join us this year as I've always been a fan of her work. She has been making films for 20 years, and some of them have hit Sundance, Tribeca, Rotterdam and others and her films have won over 36 film festival awards.
Tiffany says, "each time we were able to change the way we recorded film and show reality, we were able to change reality itself."
She showed us snippets from her most recent film: Connected: An Autoblogography About Love, Death & Technology, A Declaration of Interdependence.” Connected had its U.S. theatrical tour this past fall and is now available for people to host their own screenings.
The U.S. Department of State’s Bureau of Educational and Cultural Affairs and the University of Southern California’s School of Cinematic Arts (SCA) announced earlier this month the 29 films selected for the American Film Showcase, an international cultural diplomacy initiative that brings people together worldwide through film and Connected made the list.
The movie is enlightening and sad at the same time, taking us deep into what is happening around us in a connected world and how technology is shaping and reshaping us. Bravo!! I have a love/hate relationship with technology myself -- the timing of this film couldn't be more perfect.
"Do something radical and true," she says. "We as humans should declare our human interdependence." Film projects they're working on for others are centered on life's most emotional topics: engagement, power, money, wisdom, death, inspiration, the brain and others.
Now that we're back to Entertainment, the E in TED, the last two speakers this year were performers: magician Robert Strong and violinist Lindsey Stirling.
Robert Strong is known as 'The Comedy Magician' and in watching him, it's so clear that magic is his life passion. He has performed on every major television network, in more than 40 different countries, in all 50 states, and twice at the White House.
I never paid much attention to the word magic until I renamed my own consultancy with Magic in the name. Now, I see 'magic' everywhere and am a true believer that perception is reality and that we can create any outcome we want through our own belief systems.
Lindsey Stirling, who I first saw play at Idea Festival in Kentucky last fall, is often referred to as the Hip Hop Violinist. Her passion, energy, and presence is magnetic, so much so, that you can't help but want to get up on stage and dance as she jumps around, violin and all, around you. Here's some background on her work. Let's just say that I'm a huge fan.
Check out last year's (2011) TEDxBerkeley talks on video. And a few talks from last year to get you inspired were Chip Conley on remembering that we're human in business, Anat Baniel on flexibility and vitality, Lopas Brunjes on carbon reduction, Bryan Alvarez on living organisms in our body, and Shore Slocum on spiritual awakening and awareness and how this can transform your everyday life.
February 22, 2012 in America The Free, Arts & Creative Stuff, Conference Highlights, Entertainment/Media, Europe, Events, Magic Sauce Media, Music, On Education, On Health, On Innovation, On People & Life, On Poems, Literature & Stuff, On Robotics, On Technology, On the Future, San Francisco, Social Media, WBTW, Web 2.0 | Permalink | Comments (0) | TrackBack
February 03, 2012
TEDxBerkeley’s 2012 Theme “Innovation” Kicks Off Third Year at Zellerbach Hall on Feb 4
Tomorrow, Saturday, February 4, 2012, UC Berkeley will gather world leading thinkers, visionaries, creative pundits, philosophers, academics and doers to host the third TEDx Berkeley Event (a 501c3) at Berkeley’s Zellerbach Hall. It's the second year I've been involved in the event and we're thrilled to have a stellar line-up of speakers once again.
The theme this year is: "Innovation." 15 ground-breaking thinkers, leaders and performers will cover a diverse number of global issues and topics, ranging from health and toxicity, politics in a new media world, robotics, machine learning, and mobile computing to the arts through life-changing film & storytelling, micro-finance, the gift-economy and “magic.”
Below is a list of the 2012 TEDxBerkeley speakers and performers. Visit the TEDxBerkeley speaker page for their detailed biographies and updates.
- Carl Bass: president and chief executive officer of Autodesk, Inc., the leader in 3D design, engineering and entertainment software.
- Connie Duckworth: founder of ARZU, Inc., a 501 (c) (3) non-profit organization, and a retired Partner and Managing Director of Goldman, Sachs, & Co., where she was named the first woman sales and trading partner in the firm’s history during her 20 year career.
- DeCadence: UC Berkeley’s DeCadence (pronounced dee-KAY-dence, with a capital ‘C’) musical group is best known around the Bay Area for their one-of-a-kind quirkiness and lovable eccentricity.
- David Ewing Duncan: best-selling author of seven books published in 19 languages; he is a journalist and a television, radio and film producer and correspondent. His most recent best-selling book is Experimental Man: What one man’s body reveals about his future, your health, and our toxic world.
- Dr. Maria Fadiman: a leader who works with the human/environmental aspect of conservation, who was named one of National Geographic’s Emerging Explorers in 2006.
- Ken Goldberg: an inventor working at the intersection of art, robotics, and social media. At UC Berkeley, Ken teaches and supervises research in Robotics, Automation, and New Media.
- Charles Holt: speaker & performer, Charles has entertained sold-out audiences around the world, including The John F. Kennedy Center The Turkish-American Association in Ankara, Turkey, and Rikers Island Correctional Facility. He speaks to groups and organizations in order to empower, encourage, and uplift audiences everywhere.
- Gopi Kallayil: does marketing at Google for Google Plus and previously for the Company’s flagship advertising product, AdWords, in the Americas and Asia Pacific and for AdSense, Google’s publisher‐facing product.
- Jodi Lomask: founder of Capacitor, she has been commissioned to create original works for NASA, TED, SFO, Computers and Structures, the California Academy of Sciences, and the Salvadorian Olympic Gymnastics Team.
- Nipun Mehta: founder of ServiceSpace, an incubator of projects that works at the intersection of volunteerism, technology and gift-economy.
- Tapan Parikh: Assistant Professor at the School of Information at the University of California, Berkeley.
- Neha Sangwan, MD: an Internal Medicine physician, she is also CEO and founder of Intuitive Intelligence, and acts as a corporate communication strategist to empower healthcare practitioners, organizational leaders and corporate employees in their own self-care.
- Tiffany Shlain: honored by Newsweek as one of the “Women Shaping the 21st Century,” Tiffany is a filmmaker, founder of the Webby Awards, and cofounder of the International Academy of Digital Arts & Sciences.
- Lindsey Stirling: a violinist for 19 years with a range that extends from classical to rock and roll. She became known as Hip Hop violinist from the America’s Got Talent contest.
- Robert Strong: the Comedy Magician has been crisscrossing the world since 1985 entertaining audiences large and small, young and old, formal and casual, and everything in between. Twice voted San Francisco’s ‘Best Comedian’, Robert has appeared in more than 40 different countries, in all 50 states, and twice at the White House.
Additionally, TEDxBerkeley has collaborated with AppBaker to release an exclusive iPhone app for the event. The app features an interactive schedule, speaker profiles, Twitter wall, and much more. TEDxBerkeley has also partnered with Livestream to provide high-quality live video of the event.
The TEDxBerkeley team includes curators Kevin Gong, a translator who has volunteered for the Global Lives Project; Renee Blodgett, founder of Magic Sauce Media, We Blog the World, a global blog network that covers every culture in the world and Magic Sauce Photography, and Jennifer Barr, VP/Operations at Northern CA Wharton Business School Club; Volunteer and Logistics Coordinator Eleanor Yang; Director of Logistics Navi Ganancial, serial volunteer and social media marketing guru; Director of Sponsorships Linda Xu; Technical Director Rocky Mullin, production volunteer for EG and TEDMED, musician & producer and Speaker Logistics Coordinator David Allen.
February 3, 2012 in America The Free, Arts & Creative Stuff, Conference Highlights, Events, Magic Sauce Media, On Education, On Innovation, On People & Life, On Technology, On the Future, San Francisco, WBTW | Permalink | Comments (0) | TrackBack
December 19, 2011
Steve Jobs Life Lessons: How Do They Play Out In Your Own Life?
The 600 page Steve Jobs biography by Walter Isaacson isn't one I've picked up yet but Lance Ulanoff recently finished it and wrote a piece on Mashable about lessons learned -- aka insights -- from the man who was mysterious to so many of us, being described as creative, driven, intense, mean, focused, innovative, entrepreneurial, masterful, and a genius.
He has been ranked up there with Einstein and by others who are either bitter, anti-Apple or who worked with him and just didn't like the man, as lucky albeit smart.
Below is the list of so called lessons gleaned however for Lance's take aways, read the original blog post, which also includes a page of fabulous inspirational quotes, one of which includes this reminder, "don't settle." I think about that phrase today more than ever.
As we get older, we realize that we have less time to "settle" and live an extraordinary life. When we're really young, even if we subscribe to living a life far beyond "settling," we don't have the wisdom or years behind us to know how fast the decades march on. We often live in the moment which is a beautiful place to live, yet the perspective of time has little meaning.
Next to each lesson learned below, are my own reflections and experiences of working in the technology industry, many of which reflect back to Steve's decisions and mindset. Also refer to my "so long Steve Jobs" blog write-up here,
One of the most frustrating things I deal with in working with start-ups with small budgets is how many compromises need to be made on a consistent basis. It has also made me and the entrepreneurs I work with learn how to become more resourceful along the way. That said, I think about the "one chance to get it right" more often than not and this means stepping up to the plate. Work the long hours, hire the right people, don't undervalue marketing or positioning, get the product out there before your competitor jumps ahead of you...the industry just moves too fast.
Make Your Own Reality
My take away from this is connected to "not settling." It's also about building a better life by not accepting the reality you've been given, for you almost always have the power to change a current reality. Sure, you can come up with every excuse in the book: I don't have the money, I don't have the access, I don't have the education, I don't have the resources, yet Gandhi didn't let don'ts, even if they were different ones, get in the way of his success. Steve Jobs didn't either. I say this to teenagers whenever I get the chance: Don't let someone else write your life story or dictate how the chapters should unravel. This one still keeps me up at night sometimes.
Control Everything You Can
This is counter to so much of what the social media afficiandos and purists believe, which is centered around collaboration and giving up control. The latter is also something I see as a new "American" behavior even outside the technology industry where parenting is often about collaborating with your kids rather than disciplining them.
Control helps keep things on target, your vision in tact and products on schedule but it also can result in alienating people around you, not allowing others' creativity to flourish and the inevitable...once you're out of the way, what happens to the company and its products?
Control can deliver great things - look at Picasso's paintings and Steve's iPhone. Yet, those I talk to give Apple three years with Steve gone. I'm not sure that I agree, but you get the idea.
Own Your Mistakes
This is probably one of the hardest things to do, particurly when a bad decision negatively impacts a large group of people. But it's also PR 101: when you do a "dirty," whether it was intentional or not, own it, apologize, commit to fixing it and move on. If Clinton had done that earlier and embraced his actions from a place of leadership, perhaps we wouldn't have spent so many cycles focused on blowjobs more than the state of our economy. Europe trivialized it and we behaved like high school children, including "some media."
I love this one. Sometimes we know ourselves but don't "give" ourselves what we need and so I'd add to know thyself, trust thyself. One of my favorite quotes and it isn't a Steve Jobs one: Just trust yourself, then you will know how to live. -Johann Wolfgang von Goethe.
Leave the Door Open for the Fantastic
Is it fantastic or is it outstanding? I prefer the latter because it takes us beyond fantastic. Fantastic is an experience, which Steve Jobs certainly created for us again and again, but outstanding is a way of living, a way of being.
Don’t Hold Back
Ahhh, is this one of the reasons I love Italian culture so much? Or why people like Steven Spielberg awes us time and time again? Don't just give it to them baby, but give all of it to them. As big, as great, as dynamic and as extraordinary as you can.
Surround Yourself with Brilliance
This is a general lesson for great leadership. Outstanding leaders do this time and time again. Choosing and "curating" the right team for a project is a skill of a master. And, rather than be afraid that who you surround yourself may just be more brilliant than you, you embrace it.
Build a Team of A Players
Ahhh, mediocrity. There's nothing that drives me crazier than mediocrity, particularly in business. And "real" A players I'd argue don't waste time trying to convince you that they're A players; they just execute.
Sure, this largely applies to person-to-person contact, whether it's about managing your team or being ethical with your board and calling the right shots. That said, when I see this statement today, I think about truly being yourself amidst a world of cluttered voices on the web.
When I see a tweet, I think "are they doing this as a way to game the system and up their Klout score aka "perceived influence" or are they doing it from a centered, balanced place? aka "this is who I really am and what I really think".
Or, are they trying to deliver an aura or image of what they think is respected by their peers, some of whom haven't been behaving so well lately?
Scrambling to get respect from the gate keepers is all around us and some of the conversations I'm hearing and part of behind closed doors is astounding.
I think to myself again and again, "are we really having this conversation? Is sucking up to X or Y influencer while burying who you really are worth it? It's a game not worth playing because it's a life not worth living. And, yet it's happening all around us. In politics. In technology. In life.
There are some people who you would build a moon for even if 1,000 people in a row told you a moon couldn't be built. Steve Jobs had that gift which resulted in outstanding products that changed the way we live our lives. Richard Saul Wurman had that gift when he developed the TED Conference concept. Tony Robbins has that gift when he stands in front of thousands of people. Obama has that gift through his calm and articulate embodiment. Being persuasive by being "real" and "intentional" is the most powerful gift you can give.
Show Others the Way
We all need mentors whether we think we do or not. Sometimes we're the teacher, sometimes the student and sometimes when we think we're the teacher, we end up being the student. I would add to this that the real talent in showing others the way is finding out how people learn and showing them the way in their modality or language. Some teachers only know how to teach from their own modality which leaves a huge percentage of people either bored, pissed off or simply confused.
While it may seem like an awkward aside to raise here, it feels right as I write this. I wish women would stand up for women in business more than they do. I know a lot of incredible women who help, inspire, nurture, fund, and more, however what I haven't personally experienced is women taking risks to help pave the other for others in their peer group. (risking a powerful relationship behind closed doors by speaking up or making things right, speaking up publicly or simply taking the time to encourage in a deep and meaningful way).
By the latter, I don't mean sharing. As women, we do this well. We listen, we share and show our girlfriends we "understand them."
I get some of the reasoning behind why we say no: we're already overspent and don't have the time or energy, we want to reserve that energy for children and family when we're already doing so much, we don't want to risk tampering with a connection that has been instrumental in getting us to our current positions because quite simply, it ain't an easy compromising ride to get there. And so on. That said, the majority of people who have "shown me the way," have been men.
Trust Your Instincts
Steve Jobs was a master at this and most great leaders are too. Women btw are really good at this in their personal lives and we need to know that its an incredibly rich asset in our professional lives too. The best leaders are strong enough to go to a place of solitude when the noise of external voices telling them what to do becomes so loud that they can no longer hear their inner voice. Our inner voices always lead the way.
Silicon Valley is great at taking risks and it all started with the guys at the forefront, Steve Jobs and Steve Wozniak being instrumental in the early days. One of the things I see with companies outside the U.S. is that risk taking is less embraced because it's not part of their culture.
There are always exceptions of course: great products are great products, and great leaders are great leaders. That said, I have seen hesitation and uncertainty first hand in working with start-ups and entrepreneurs now from France, Scotland, Belgium, South Africa, Australia, Ireland, Canada, England and others. If you truly believe in something, there's no room for fear and doubt. Trust, believe and take the risk because if you don't, someone else most certainly will.
Follow Great with Great
When I read this, I thought of what those who have been to the top know all too well, "you're only as great as what you've done lately." That said, there are entrepreneurs in the Valley and elsewhere who had a successful exit and never "created" anything else. Yet, they're still part of the conversation, at all the VIP dinners and are even funding other startups because they have the money to do so.
You know the drill: you get access when you have one of the following: power (connections to people or things other people need), money (you can buy that access), position (you hold a title at a major company or in government and can use your influence to help), in the inner circle (are part of a prestigious family, went to college with or are buddies with someone of influence and so the latter three are automatically waived).
What's truly remarkable is when none of those things matter, you push them all aside (or simply ignore them) and just consistently keep building great things that benefit people. Steve Jobs showed that he was capable of that with the iPod, iPhone, iPad and Pixar. Other "greats" do the same.
Make Tough Decisions
Tough decisions often make you unlikeable, at least to one group or person. I had a reflective conversation in a long cab ride recently with someone who worked with Steve Jobs in the very early days. He attended a small gathering of like-folks after his death somewhere in Silicon Valley.
A question was presented to another person in the group who also worked with him: did she "like" him?The response was one of silence and no one said a word. A lot of people didn't like him. A lot of people didn't like Picasso.
I'm not suggesting being an asshole is a formula for success but some great leaders who are also artists are often unliked. Steve Jobs was an artist and while he was unliked by many, he was also a visionary who created great things, including inspiration for others to find their own genius inside of them. A gift. Making tough decisions is part of that gift.
Presentation Can Make a World of Difference
It's amazing how many people still rely on traditional Powerpoint slides for presentations. Boring ones. Frankly, I hate speaking in front of large groups and feel "more secure" about my delivery when I use visual aids. Quite simply, its a crutch that helps us move the presentation along when what we should be doing is telling a story from our heart and life experiences that educate, inspire and ultimately move people to action in some way.
Some of the greatest TED talks have used some visual aids, even a slide or two, but 80% of their presentation is about flow and about story. If storytelling isn't the essence of what you deliver, then it most likely isn't an outstanding presentation.
Find a Way to Balance Your Intensity
I would add to this since balancing your intensity isn't the whole picture; balancing your life is what you need so you don't burn out and can find peace with what you signed up, aka your career. If you're not working part-time or gave up a job to raise a family, you're probably spending more time in your work life than any other thing you do. Striking a balance is critical to sustaining happiness and peace with that decision. Life is a long road. Balance sets you free.
Live for Today
Steve Jobs was much more able to go to that place after he learned about his terminal illness. While intellectually we know that we should live for today even when things are going our way, very few people do.
Isn't living for today just another way of saying "be present"? And yet, even if we've hung out in Buddhist temples, spend quiet time on yoga and meditation mats, it's hard to live a very present life all the time. Our brains aren't wired that way. At the core of our decision making, even important ones is our lizard brain, a pretty unevolved part of our bodies. Refer to my post on Linchpins, lizard brains & getting uncomfortable.
While there are people who share their wisdom and bring others up with them as they themselves rise to the top, I see sharing explode when people hit their forties, whether or not they have children. Something happens when you've reached a certain plateau -- call it wisdom, call it inner peace -- where the race no longer matters. Sharing matters more and for some, it's the only thing that matters.
For the original once again, go here as it was my inspiration for this variation...
November 03, 2011
What is REAL Influence? Will Klout & Other Tools Define & Control You or Will You Define Them?
There's been so much buzz -- on and offline -- about Klout's decision to unveil a new formula which supposedly recalculates scores more accurately, the result of which brought most people's "popularity" scores down a few notches, including my own.
While I think what the guys over at Klout are trying to do is admirable and truth be told, we need really smart analytics and measurement tools to break through the noise, what we have today simply isn't accurate enough or "whole" enough to give us the real truth on who's influential and more importantly, in what circles and why.
Wouldn't it be more interesting to know who had a Klout score of 80 in food and wine, 80 in social media, 80 in fashion, 80 in politics and so on?
Wouldn't it also be more interesting if tools like this took into consideration a person's offline influence as well as other things they may have done, such as a bestselling book or created a program that made an African village sustain itself?
Part of the issue is that we're early and all of the vendors trying to innovate in this area are trying to figure it out. I spent time talking to Klout's CEO and founder Joe Fernandez in Dublin recently at a web conference and I think he's a great guy who's trying to do the right thing.
I jokingly complained that I've seen 21 year olds who are new to social media, new to Twitter and new to business whose Klout scores have been higher than mine on some days. There are many things they take into account when dishing out a Klout score, including the level of engagement. Crikey, if you're my niece's age and have thousands of Facebook friends who have a ton of time on their hands and can chat away all day with their friends, regardless of how big the circle is, then no doubt, that online "activity" gets engagement brownie points which goes into the Klout analysis.
While engagement could be high in this 'circle', it is its own ecosystem and the real question is: will this voice influence a certain number of people to buy a certain product or take a certain that builds brand awareness?
I have 3 Facebook pages attached to my name, all of which are mine, but I don't get credit in the Kloutsphere for any of them because they can only give you points for one Facebook account - your personal one. When I asked Joe about this, he had a logical explanation. There are far too many people managing a celebrity or brand's Facebook fan page and they shouldn't get credit for that level of influence when the page is about someone else. Fair enough. But what about those whose Facebook pages are legitimately connected to themselves? Small business owners would also fall into that category.
Yet, despite the fact that the numbers aren't accurate or "whole," tons of vendors and brands are jumping into the lions den and testing things out. Frankly, there's nothing wrong with that. With every evolution and revolution, you need to learn by trial and error just like we did with email after fax, blogging after websites and Twitter after AOL IM.
One of my issues is how much credence we (as an industry) give these early tools and how much of a time waste they are for so many I know including me at times before I kick myself back into perspective, nevermind the cultural impact which has quite honestly turned into a popularity contest. I feel as if everyone is competing to be Ken or Barbie and we're back to high school behavior in a way that's not healthy.
Scores are one way for brand marketers and PR folks to create a list of targeted bloggers and tweeters they can go after, aka a list of the most influential voices who must hear about their product or service. I get it as I've been on the pitching line - both in front of it and in recent years, on the receiving end with We Blog the World.
As Geoff points out, the most influential people in any given sector aren’t necessarily on social media. They hire other people to serve as community managers. As one example, Klout only gives President Barack Obama an Influence Score of 48.
While we do need analytics and tools for measuring, they need to take offline influence into consideration as well as more complex elements and texture that can extracted from people's social graphs.
It's time to bring in the socialogists and anthropologists. One of the best talks I've heard in awhile on a Web-something stage was in October at Web 2.0 Summit by Intel's Genevieve Bell, an Australian born anthropologist and researcher. She is the director of Intel Corporation's Interaction and Experience Research and her talk was begging the question: what if we built data for humans rather than devices?
Looking at data from an anthropoligical and "human" perspective (bring on more women please), means that we can take the science out of the analytics just long enough to get the pieces that make up the multiple facets of what makes someone who they are into the "measurement" pool.
Christopher Poole (aka @moot69 on Twitter) also raised the point at the same conference that who we are online may not necessarily be who we are offline. In other words, my social graph online may be very different from who I am in my personal life or frankly want to be...the games we have to play with social media to be part of the conversation -- authentic voice or not -- in order to keep up with metrics and measurement are currently robotic and linear at best.
Relationships are what really matter and building them take time. I've been working on (yes, while I LOVE it, it's work and takes time), building relationships for over twenty years and yet, my Klout score is lower than someone who's barely been in business or is even old enough to have a relationship with someone longer than a few years of their adult life.
Geoff also refers to this in his post: "without a relationship, it would be extremely hard to get that high scoring influencer to invest energy into your effort. Instead you would have to focus on the magic middle and build your own influence from the ground up."
Gavin Heaten refers to Granovetter’s “strength of weak ties”. While the original post is now a few years old, his point is still relevant. "Social influence and its impact on action is determined by a large number of “weak ties”. So those blogs which are built around an identity which is well-known to its audience (strong ties) is less likely to carry social influence."
Yet, buzz agents, PR people, marketers and large brands are deciding who's influential or beyond that, who can move their brand or sell products inside that brand....all based on these scores.
I went to the Travel Blog Exchange (known among those in the biz as TBEX) in Vancouver for the first time this past year and it was loaded with travel vendors, resorts, hotel chains, restaurants, retailers and more vying for travel blogger's time and ultimately "ink."
While I spend a few hours a day nuturing a travel and culture blog, I also run a business. Many of these bloggers are doing this full time so are spending a lot of time gathering content from the world's most popular destinations and there is an inherent value in that. Yet, many of these 21-25 year old bloggers are enjoying free trips around the world on some brand's dime based on Klout scores and other things like it.
Fair enough, trust me, I wish blogging were around when I backpacked through SE Asia, Australia, Africa and Europe when I was 22. But I think some other form of value will be necessary in the future as online publishing is being rewritten.
I often wonder if I were blogging and tweeting at 22, whether I would have spent less time chatting with a villager next to a fire on some remote mountain had I been loaded down with technology? When I went on those adventures, I wore nothing but a mid-sized rucksack on my back and an old Fujica AX3. My main consideration was making sure my film didn't get roasted in the Southeast Asian sun or when I went through security lines at airports.
Today when I travel, Foursquare and Twitter (via Hootsuite) are close companions. I often tweet in real time as I'm walking down an escalator and see something interesting and at times, can get so wrapped up in following streams, that sometimes I forget to have a conversation with the guy from Chicago or Tokyo standing next to me.
It's far too easy to get caught up in check-ins, status updates and Klout scores and there's no one who can disagree, that its addictive. It's precisely what makes gamification a godsend to marketers today. And yet with all these distractions, what are we losing and are we forgetting what "real influence" and "real relationships" are in the process?
Refer to my Google+ blog post which talks about data overload and over consumption.
Two decades ago, I would have had a Klout score of zero in the travelsphere and yet by the age of 25, I had been to more places than many travel writers at magazines and newspapers I met along the way.
I didn't spend any time building relationships with influential 'travel sources,' but with the locals I met en route and here is where I captured magical stories, most of which were written down in an old fashioned diary every night by a fire or from a rickety bed.
I would argue that in a world where the lines between marketers and content creators and publishers are muddy, that large brands should ask for more than a little link love, or a certain number of tweets. How about strategic feedback based on years of valuable insights, experience and perhaps connections to people where both sides benefit in a mutually positive way? Airlines take note. It's not rocket science, it's called listening to your customers, and not just those with high Klout scores. Pay attention to what customers are saying -- on and offline -- and implement changes so they're singing your praises alongside your marketing department.
Another example of a missed opportunity for "influencer collaboration". This past summer, I was flown out to a conference with about six other bloggers and while I was given hashtag and Twitter data as well as the program in advance, I had no knowledge of who was attending the conference so I could connect with people who shared similar interests and passions in advance.
Imagine the power of my writing a story about the work of a few of the attendees as well as their speakers? Ammunition for selling tickets the following year, especially if a new initiative formed as a result.
At events where everyone is interesting and has a story to share, the magic of what can be discovered doesn't always happen on the stage. 90% of my best stories are gathered off the stage and compelling input is often found from those who are not asked to speak or haven't written a book.
And, did those speakers who authored books know the bloggers and journalists who were attending? They should have known in advance so they could have taken the opportunity to send us a copy of their book to read before their presentation. Insights would have been much deeper and after-the-talk conversations much more powerful.
Sure, we all could have done our own homework and sure, if we were interested in a particular speaker over another, we could have proactively ordered their book on our own. That's not my point. In a world of over data and over pitching, we need aggregators and curators, and human ones are often the most powerful ones.
Proactively faciliating those connections in a way that is more powerful and intimate increases the likelihood of more stories, especially ones may include more depth and texture.
I think that marketing and PR people have to not only become content creators on multiple channels but also strategic faciliators, aggregators and curators as well. I also think that asking bloggers, tweeters and other online influencers for input into their processes, products, services and ways of communicating will be critical to making this new ecosystem purr.
Events like TBEX for the travel industry, BlogWorldExpo for bloggers and social media addicts, TED for those who thrive on ideas and innovation, DAVOS for those who are participating in the global economy in some way, the national auto show for those who live and breathe cars and thousands of others were created for a reason. Sure, someone thought of an event that would draw people together including sponsors and they could profit from the outcome.
But the real draw for those who attend, even those who fork out the money to host, is the networking and the value of that "in-person" networking over the years. It was one of the reasons people were so upset when COMDEX died, the largest computer show of its kind in the U.S., an event that drew together anyone and everyone who mattered in the industry once a year in the ugly sprawling city of sin Las Vegas.
There, we built a community, and old timers still talk about memories they shared -- in the flesh, not online -- where stories, drinks, food, dancing, ideas, demos and deals were all shared. TED is a great example of a community which has been created both on and offline, and now extended through TEDx events throughout the world.
Relationships are built by investing time in people. In Dublin recently, a group of us were brought to the Irish President's residence and a day earlier, we all listened to the Trinity Orchestra at a college older than the U.S. - there's nothing in an online world, social influence or not, that can take away from those shared memories and moments, some of which may have showed a precious vulnerable side to someone you dare not share online for online is not where that "exchange" belongs.
A deeper dive into what really makes up influence, which includes trust, will improve the current ecosystem we now embrace. It may also change the cast of characters we currently hold in high esteem when honesty, real openness and "human influence" replaces old schoolXYZ networks that keeps things in status quo, maintaining the same dozen voices we hear from again and again, particularly in the online publishing world.
Here, Geoff is spot on when he says "when we focus on influence rankings — tools that quantify a media form’s participants like it was run by journalists — we walk away from the basic truth about these particular types of media. They are relational. They are SOCIAL media.
So, by focusing on lists and not dialoguing and adding value through relevant content and investment, a practitioner is not present. Their effort is bound to have fundamental weaknesses. Building relationships in real life at events, meetings, and through social media are the ways to cultivate better influence.
And oh man, I love his ending: "what is the real reason to quantify big social media influencers? If relationships are your desired outcome, why waste time?"
We've paid so much attention to data for data sake and the last century has paid an unfair advantage to scientific knowledge and stats, that we need to rewrite the rules of what holds value in and out of the boardroom. Francis Cholle in his book The Intuitive Compass takes 223 pages to tell you why our intuition (the quadrant which is defined by relationships and creativity) is critical to succeeding in the next century. (book review coming on We Blog the World before the end of the year in the Books category).
A fundamental question to think about is this: will Klout & other measurement tools like it define and control you or will you define and control them? If we are to innovate, shouldn't we step up and tell the data what really matters? In a Genevieve Bell world, we'd start with humanity and relationships and build up and out from there.
Photo credits in order of appearance: Garagehangover, Obama shot unknown, John Ryan & Associates, a Facebook stream, Selfleadership.com.
November 3, 2011 in America The Free, Europe, Magic Sauce Media, On Blogging, On Branding, On Geo-Location, On Innovation, On Journalism, On People & Life, On Social CRM, On Technology, On the Future, PR & Marketing, Reflections, Social Media, WBTW, Web 2.0 | Permalink | Comments (0) | TrackBack
November 02, 2011
Ireland Prime Minister Enda Kenny on Technology at #FoundersIreland's Prime Minister Enda Kenny came to the Founders event in Dublin this past week to talk about the importance of technology and Ireland's commitment to its expansion and innovation as a major contribution to a growing economy both at home and abroad.
October 18, 2011
Mary Meeker: Silicon Valley Innovation May Be Unprecedented
Full of not only data but lots of fascinating commentary and unique perspective, she gave the audience depth and texture over the last year in the areas of mobile, social media, ecommerce, real-time data, advertising and the economy.
She covered the following areas:
1. Globality – We Aren’t In Kansas Anymore…
2. Mobile – Early Innings Growth, Still…
3. User Interface – Text - Graphical - Touch ���- Graphical T ouch / Sound / Move
4.Commerce – Fast / Easy / Fun / Savings = More Important Than Ever…
5. Advertising – Lookin’ Good…
6. Content Creation – Changed Forever
7. Technology / Mobile Leadership – Americans Should Be Proud
8. Mega-Trend of 21st Century = Empowerment of People via Connected Mobile Devices
9. Authentic Identity – The Good / Bad / Ugly. But Mostly Good?
10. Economy – Lots of Uncertainty
11. USA Inc. – Pay Attention.
We learn that Apple, Google, Amazon.com & Facebook remain the mega leaders.
81% of Internet users are outside the U.S. The below shows you usage in the U.S. versus rest of the world.
In other areas of global trends, mobile is booming. As astounding stat: 200 MM farmers in India are receiving government payments and subsidies via their mobile phones. Also, in China over three years, they added more Internet users than exist in the U.S.
Social networkers as of October 2011 by country below. You may be surprised to see Israel, Argentina, Turkey and Chile in the top four. You may also be surprised to see how far down the list the U.S. ranks.
Below shows interesting stats of UK-based Shazam (sound recognition and music discovery), Swedish-based Spotify (music discovery and streaming), Israel-based Waze (driving navigation) and European Soundcloud (sound discovery and sharing). The numbers are astounding and show a huge trend towards "creative discovery" on the web.
She notes that while iPods have changed the media industry and iPhones ramped even faster, iPad growth has gone through the roof. She also shows us that Android growth was bigger than we may have imagined (even faster than the iPhone).
Overall, mobile usage is exploding. It's big and its growth isn't slowing down anytime soon.
This is kind of a scary slide, suggesting that perhaps Maslow's Hierarchy of Needs needs to be revisited. This thought process hasn't hit the third world yet despite the explosion of mobile phones, yet I fear that Maslow's new hierachy of "musts" in Silicon Valley has already been transformed...from what I see, it may be above food/water but below shelter in some cases.
For a full peak at her slides, check out Kpcb's site to learn more.
October 06, 2011
Steve Jobs Tribute for Misfits: To Your Vision, Your Fire, Your Creativity & Those You Moved to Genius...
Most of the headlines I've read about Steve Jobs' death -- October 5, 2011 -- shout the obvious factoid: Apple's Steve Jobs DIES or Steve Jobs is DEAD. Why not something more honorary like: Steve Jobs Dead Today: The World Has Lost a Technology & Design Visionary, or at least something a little more dignified?
They also say that Apple has lost a visionary and creative genius, and the world has lost an amazing human being, however I'd extend the former to the world, not just Apple.
You see, Steve Jobs has the kind of effect that Princess Di had on the world. Yes, really. He "touched" people. He "inspired" people. He moved people to stretch beyond their own limits and beliefs and build something more. Be something more. Care about design in their own creations in a way that would transform people. Care about what they shipped and why. Understand that they had to ship and that delivering what customers want and count on you for, matter more than your ego.
Technology for technology's sake is merely an enabler alone. Useful, sure, but Steve created technology that has been a life changing experience for all of us. Apple's technology is transparent, the way it should be and we are transformed when we use it...the way it should be. Crikey, I'm not even a Mac user. I was, once, a long time ago. Early on in my career in the early nineties, my marketing agency was on Macs and it's the only world I ever knew following my early but limited word processing experience at university in London. (the days of Wordstar, Multimate and WordPerfect).
I moved to the PC world when I started representing enterprise technology clients and thereafter start-ups that had limited budgets so didn't all support Macs out-of-the-gate. My mainstay is a Thinkpad and have 2 other laptops and a netbook.
As a creative myself, its astonishing that I've held out as long as I have. I have a iPhone and an iPad and am a heavy user of Adobe products, all of which would work more seamlessly on a Mac. And yet, the start-up industry has kept me tethered to a PC not to mention Apple's hefty costs and the fact that I have more contacts in the PC world than I do in the Apple one.
That aside, I honor and bow down to Steve Jobs for his brilliance, his creativity, his genius and his commitment to making technology "beautiful." First of all, I'm a woman who lives in Silicon Valley who actually loves design and fashion, a rarity in the technology industry. (above, Steve in 1977 at the beginning of his career)
This is a world who lives in logoed t-shirts, jeans and sneakers and not even hip ones. Living in Europe gave me an appreciation for design and once you have it, there's no turning back. Even the way the French package up one individual chocolate is insanely decadent enough to give a woman who honors and "gets" great design, an orgasm. Yes, really.
It's not something we relish in the states, and yet Steve Jobs says, we MUST. And, he did. Again and again, he did. From the Time Magazine article in their tribute: "Jobs' confidence in the wisdom of his own instincts came to be immense, as did the hype he created at Apple product launches. That might have been unbearable if it weren't for the fact that his intuition was nearly flawless and the products often lived up to his lofty claims." Hear hear.
Who can't acknowledge that consistency of design genius even if you didn't like the guy or believe in the Apple way of life?
Picasso wasn't liked by everyone and frankly if he were alive and I had coffee with him or something more at the time of his most creative days, its likely from what I've read I wouldn't have liked the man (as a woman), and yet....he's one of my favorite artists of all time. I look at his work and can be brought to tears from his genius. Steve has that gift and he has always delivered.
If you're wondering whether I'm equating Picasso's artistic genius to Steve's creative & innovative technology genius, I most definitely am. He deserves this honor. There are few who would deny it. And frankly, genius comes with a little baggage.
The baggage is there with all its bells and whistles with some of the greats I've had the pleasure to work with and for a lot of visionaries the world has ever seen -- authors, scientists, actors, creators, inventors. The list goes on.
As my grandfather who also wasn't an easy man to work for, used to say in so many words, "as long as you're "real" and honorable along the way and don't drag people down or run people over on the way, nearly everything is game. Go get it kid. This is America."
The world has lost a creative genius who inspired people who create for creation's sake, dream about things bigger than themselves, think about making the world a better place and don't, think about making the world a better place and do, and simply love and use Apple products.
My teary-eyed emotion tonight as I write this is centered around this: the man lived his dream every day until the day he died and he lived with conviction. (remember he only stepped down from Apple a couple of months before his death and rest assured they knew the end was near long before August). Since I coach companies on their marketing and social media strategies, things often come across my desk I know won't fly short or long term. They don't have "legs."
When I look at opportunities that come my way, I don't just look at the products, I look at team and most importantly, I look at the man or woman at the helm. I ask myself: is he/she aligned with their vision? Most aren't. Steve is and has always been my one pure example of a man who (like him or not) is aligned with his vision.
Great products aside, his alignment has been an instrumental part of Apple's success. Alignment is the of holy grail leadership in my humble opinion. It's what moves markets and moves mountains.
He loved what he created and wanted people's experience with technology to be transformed in ways no one else has touched. He was a visionary but only because he transformed experiences for people across three different industries: computers, film and music.
If entrepreneurs could understand the concept behind genius + passion + simplicity = transformation and nothing else, they might build products differently, investors might spend money differently and other products that we struggle with today might be transforming our lives the way Apple products do.
Two personal shares: I first met Steve when I was communications head at Dragon Systems, which was later acquired by Lernout & Hauspie and thereafter Nuance. Think speech recognition for those who don't know their history or their story.
I was backstage with my CEO Janet Baker at an Apple Developer's Conference somewhere on this fine pacific coast, Steve and his "corp comm handler" at the time, whose name I still don't remember. Why?
I was mesmerized by Steve's presence, his energy, his electricity and how focused he was about what he was planning to achieve on stage a half an hour later. We were a partner of some sort as much as you could be and stand alongside Steve on stage in front of Apple worshippers and believers.
Janet was in a flowing skirt as I remember it and Steve in jeans and a black crew neck and from a branding perspective, I was thinking 4 things simultaneously: how are we going to look and be perceived next to Jobs and Apple energy knowing there's ten rows of media in the front of the stage? how's my female CEO going to be perceived next to Jobs and Apple energy knowing there's ten rows of media in the front of the stage? what will being here mean for us as a player in the industry if we pull this off well with Steve's support and kudos on stage? AND fourth, He's Kinda Hot.
Memory number two was meeting him at a D Conference. Not that long in existence, Walt and Kara managed to get both Steve Jobs and Bill Gates to participate in a fireside-like chat on more than one occasion and it was a special unique moment in our (the technology) industry to have them together, on stage, in an interactive dialogue under one roof.
I met him randomly in "group moments" between the late nineties and 2010, but they weren't solo moments like the previous two. (btw, speaking of D memories, they have honored his memory by making all videos of his interviews live here in their entirety). Thereafter, I shot Steve. Yes photography for those who don't know it's a major passion of mine.
One of the things I've learned as a photographer, whether you're shooting one-on-one in a studio, with nature as a backdrop, or in some obscure creative setting, it's an intimate moment and you see things AND learn things about your subject through new eyes.
Steve is fun to shoot and the memories still linger. I can only imagine what long-time AP photographer Paul Sakuma must be feeling right now given how many times he has followed him from behind his lens for over a decade.
Below is one of my favorite shots I took of him: (and below "it" is a visual look at his life from the 1970s to the 1990s, links to other news and feature sources, links to obituaries, links to videos, actual videos and a long list of tweets from the first few hours of his death).
Below, very early days:
More early days: Sal Veder (1984) with Steve Wozniak and John Sculley.
Taken by Richard Drew/AP. 1998 and below Ted Thai's shot for Time Life
Two images below: Louie Psihoyos: Corbis
Brand Ward: SF Chronicle/Corbis
Check out my D Conference write-up of Steve's interview including photos.
I'll end my personal tribute and comments with a boat-load of comments and shares from editorial sources I respect.
Below these summaries include additional photos, videos of his life, special Apple moments and a Twitter thread of tributes to Steve from many contacts in my own tweetosphere (inc my own), most of which flew out of people's PCs and phones within a few hours of news of his death.
Reactions, Responses and Insights...(photo from Gizmodo)
Says Time Magazine: With astonishing regularity, Jobs did something that few people accomplish even once: he reinvented entire industries. He did it with ones that were new, like PCs, and he did it with ones that were old, such as music. He was the most celebrated, successful business executive of his generation, yet he flouted many basic tenets of business wisdom. See the rest of the article on tribute to his death here. See Time's Top Apple Moments.
Says VentureBeat's Dylan Tweney: "He was often quoted as saying “we’re here to put a dent in the universe.” He did exactly that. From his earliest computers, co-developed with Steve Wozniak, to the smartphones and tablets that his company developed, Jobs showed a singleminded dedication to building products that were easier to use, better-looking and more intuitively useful than what had gone before. He liked to say that Apple’s products were “magical,” and if that’s the case, he was the marketing and technology magician behind the curtain. And if they weren’t exactly magic, Apple’s products were certainly a sufficiently advanced technology."
Huffington Post aggregated comments in a working story, Marketwatch merely reposted Apple's official statement which is below and Mashable more or less did the same. BoingBoing's tribute can be found here.
John Markoff from the New York Times article can be found here. Markoff quotes a Twitter user named Matt Galligan who wrote: “R.I.P. Steve Jobs. You touched an ugly world of technology and made it beautiful.” Hear hear. ZDNET's take: Steve Job's Big Lesson - Stay Hungry, Stay Foolish.
From ZDNET writer Larry Dignan: "Innovative. Quirky. Stubborn as hell. Controlling. Great leader. An artist eye for design with an engineer’s brain. Amazing legacy. “Stay hungry, stay foolish.” I’d argue that Jobs is my generation’s Walt Disney.
He entertained. He delighted. And he built something enduring. Jobs was a disruptive force. Given the Disney comparison, it’s a bit ironic that Jobs wound up being Disney’s largest shareholder via the Pixar acquisition. More importantly, Jobs loved what he did. And pursued that love with a passion." The Atlantic Wire, Fast Company's tribute, the New Yorker from August 24, 2011, and Salon's article on The Insanely Great Comeback Kid where Andrew Leonard writes about Steve Jobs's resilience, "His comeback saga is a story of redemption, a fantasy epic in which a great king is toppled, but through force of will and grit and brilliance fights his way all the way back to the throne, and inaugurates an even greater empire."
They say: "Jobs was the first crossover technology star, turning Silicon Valley renown into Main Street recognition and paving the way for the rise of the nerds, such as Yahoo founders Jerry Yang and David Filo, and Google founders Larry Page and Sergay Brin. And by changing the way people interacted with technology, Jobs and Microsoft founder Bill Gates transformed their era in much the same way Henry Ford and John D. Rockefeller revolutionized theirs with the mass-produced automobile and the creation of Standard Oil." Gizmodo aggregates "shares" of others.
The Wall Street Journal had a very "newsy" headline that didn't capture anything about what we (a grand big we) feel about his loss. (it is the WSJ with an audience who doesn't sign up for emotion and so I get that - thank god for individual voices at times like this however.
While the traditional news sources did a great job at capturing his "kudos", they were very factual accounts of his life and while comprehensive, I was longing for some texture and color. Walt Mossberg did a great job at both. From All Things D's Wall Mossberg: The Steve Jobs I Knew, Walt is the only one who captured "human moments" about Steve from a major news source - thank YOU Walt for stepping up and capturing emotion in a tribute to a man who lived and breathed emotion.
In Walt's words: "That Steve Jobs was a genius, a giant influence on multiple industries and billions of lives, has been written many times since he retired as Apple’s CEO in August. He was a historical figure on the scale of a Thomas Edison or Henry Ford and set the mold for many other corporate leaders in many other industries."
Walt then goes on to write about a walk he took with him while Steve was in ill health. "He explained that he walked each day, and that each day he set a farther goal for himself, and that, today, the neighborhood park was his goal. As we were walking and talking, he suddenly stopped, not looking well.
I begged him to return to the house, noting that I didn’t know CPR and could visualize the headline: 'Helpless reporter Lets Steve Jobs Die on the Sidewalk.' But he laughed, and refused, and, after a pause, kept heading for the park. We sat on a bench there, talking about life, our families, and our respective illnesses (I had had a heart attack some years earlier.) He lectured me about staying healthy. And then we walked back. Steve Jobs didn’t die that day, to my everlasting relief. But now he really is gone, much too young, and it is the world’s loss."
ABC News says, "Industry watchers called him a master innovator -- perhaps on a par with Thomas Edison -- changing the worlds of computing, recorded music and communications. The Wire Cutter has a personal take on Steve Jobs. President Obama on the Passing of Steve Jobs: “He changed the way each of us sees the world.”
From Google's Sergey Brin: "From the earliest days of Google, whenever Larry and I sought inspiration for vision and leadership, we needed to look no farther than Cupertino. Steve, your passion for excellence is felt by anyone who has ever touched an Apple product (including the macbook I am writing this on right now). And I have witnessed it in person the few times we have met. On behalf of all of us at Google and more broadly in technology, you will be missed very much. My condolences to family, friends, and colleagues at Apple."
From Sir James Dyson: "He was dubbed a megalomaniac, but Steve Jobs often gambled on young, largely inexperienced talent to take Apple forward; Jony Ive and his team prove that such faith was spot on."
From CEO of Apple Tim Cook: "No words can adequately express our sadness at Steve's death or our gratitude for the opportunity to work with him. We will honor his memory by dedicating ourselves to continuing the work he loved so much."
Mayor of New York Michael Bloomberg: "Tonight our City -- a city that has always had such respect and admiration for creative genius -- joins with people around the planet in remembering a great man and keeping Laurene and the rest of the Jobs family in our thoughts and prayers."
Meg Whitman, President & CEO of HP: "Steve Jobs was an iconic entrepreneur and businessman whose impact on technology was felt beyond Silicon Valley. He will be remembered for the innovation he brought to market and the inspiration he brought to the world."
Bob Eger, CEO of Disney: "Steve was such an 'original,' with a thoroughly creative, imaginative mind that defined an era. Despite all he accomplished, it feels like he was just getting started. With his passing the world has lost a rare original, Disney has lost a member of our family, and I have lost a great friend."
Jerry Yang: "Steve was my hero growing up. He not only gave me a lot of personal advice and encouragement, he showed all of us how innovation can change lives.I will miss him dearly, as will the world."
Mark Zuckerberg: "Thanks for showing that what you build can change the world. I will miss you."
Steve Ballmer: “I want to express my deepest condolences at the passing of Steve Jobs, one of the founders of our industry and a true visionary. My heart goes out to his family." Apple's Website Tribute: "Apple has lost a visionary and creative genius, and the world has lost an amazing human being. Those of us who’ve been fortunate enough to know and work with Steve lost a dear friend and inspiring mentor. Steve leaves behind a company that only he could have built, and his spirit will forever be the foundation of Apple." Apple's Official Statement yesterday on the day of his death: "We are deeply saddened to announce that Steve Jobs passed away today. Steve’s brilliance, passion and energy were the source of countless innovations that enrich and improve all of our lives. The world is immeasurably better because of Steve. His greatest love was for his wife, Laurene, and his family. Our hearts go out to them and to all who were touched by his extraordinary gifts."
Other Informative Links:
- Apple's Iconic Products Since the Beginning
- Top Apple Moments
- Apple Media Advisory (note to employees about his death).
- Interesting story on FutureWell entitled Do Celebrities Get the Best Care suggesting Steve's high-cost aggressive treatment may have sped up the course of the disease - speculative only at this point.
- The Atlantic: This Chart Proves that Steve Jobs is the Best CEO of this Generation.
- LA Times: Steve Jobs dies; Apple's co-founder transformed computers and culture
- Financial Times: Steve Jobs: 1955-2011
- The Guardian: Entrepreneur, Inventor, Genius
- Wired: Steve Jobs, 1955-2011
- Bloomberg: Steve Jobs Dies
- Reuters: Apple Co-Founder Steve Jobs Dead at 56
- Gizmodo's Recap of shares
- Washington Post Photo Gallery.
- Mashable Great Steve Jobs Quotes.
- Sydney: http://media.smh.com.au/technology/tech-talk/steve-jobs-a-lasting-impression-2673421.html
- SF Store: Oct 5: http://www.youtube.com/watch?v=kP0z1HkIwgQ
- Australia - why we love Steve: http://www.smh.com.au/technology/technology-news/steve-jobs--visionary-to-virtuoso-20111006-1lakp.html
- More Australia: http://www.smh.com.au/technology/technology-news/steve-jobs-dead-apple-confirms-former-ceo-loses-cancer-fight-20111006-1lag8.html
- Wired: http://www.wired.com/epicenter/2011/10/jobs/all/1
- Steve demos Macintosh - 1984: http://www.youtube.com/watch?v=G0FtgZNOD44&feature=player_embedded
- Guardian Life Career Video: http://www.guardian.co.uk/technology/video/2011/oct/06/steve-jobs-life-career-video
- 2005 Commencement Speech: http://www.youtube.com/watch?v=D1R-jKKp3NA
Steve Jobs Shows Off Macintosh: 1984:
Below is a stream of tweets from my Twitter world worth sharing:
- Photo 1: Apple Website in Tribute on October 5, 2011
- Photo 2: Apple - 1977
- Photo 3: Associated Press: 1984
- Photo 4: Ben Margot, AP - 1991
- Photo 5: NeXT - 1988
- Photo 6: Ben Margot - Associated Press 2003
- Photo 7 - Renee Blodgett, Magic Sauce Photography
- Photo 8: Very early days: Robert Foothorap
- Photo 9: Sal Veder, Associated Press 1984
- Photo 10: Diane Walker, Time eLife Pictures/Getty
- Photo 11: Eric Risberg/AP: 1990
- Photo 12: Richard Drew/AP: 1998
- Photo 13: Ted Thai for Time/Time Life Pictures/Getty
- Photo 14: Louie Psihoyos - Corbis
- Photo 15: Louie Psihoyos - Corbis
- Photo 16: Brand Ward - San Francisco Chronicle - Corbis
- Photo 17: Douglas Kirkland - Corbis
- Photo 18: Lou Dematteis/Reuters - 2003
- Photo 19: Susan Ragan - AP - 2003
- Photo 20: Marcio Jose Sanchez - AP - 2004
- Photo 21: Paul Sakuma - AP - 2004
- Photo 22: Paul Sakuma - AP - 2004
- Photo 23: Paul Sakuma - AP - 2005
- Photo 24: LA Times: 2006
- Photo 25: Paul Sakuma - AP - 2007
- Photo 26: Paul Sakuma - AP - 2007
- Photo 27: Tony Avelar - AFR - Getty Images
- Photo 28: Paul Sakuma - AP - 2008
- Photo 29: Eric Risberg in 2008
- Photo 30: Kim White/Corbis
- Photo 31: Paul Sakuma/AP - 2010
- Photo 32: Paul Sakuma/AP - 2010
- Photo 33: David Paul Morris/Bloomberg - Getty Images
- Photo 34: Renee Blodgett - Magic Sauce Photography (taken at D Conference)
- Photo 35: Gizmodo site (images of people who have shared comments and condolences)
- Photo 36: Paul Sakuma/AP - 2011 (Apple Worldwide Developers Conference)
- Photo 37: Tim Gough Image
Lastly from Apple: "Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.” – Apple Inc.
October 05, 2011
Georgia Tech's Rosa Arriaga on the Power of Human Censors
Georgia Tech Psychologist Rosa Arriaga talked to the Idea Festival audience about the importance of human censors to not only empower patients to take better control of their diseases, particularly chronic diseases, but improve self reliance overall.
She notes that individuals of chronic conditions aren’t even aware of their own symptoms. She brought up SocialMirror, which is a targeted social network for individuals with autism. Tools like this for patients can help them stay motivated about making their regime a priority, including medicine.
Through his network, the app can provide feedback about what an autism patient should do or not do in a particular social situation, such as what to wear at a particular event, what to say, what to bring to a meeting or party, certain behaviors and so on. The social network combined with caregiver and doctor feedback can be a powerful tool to help patients become so much more self reliant than they could ever have imagined in the past.
This would obviously work for so many other conditions and chronic diseases. She ends with this parting thought and prediction. "The future of health and well-being will be done with social computing and social/human censors.”