May 31, 2013
All Things D 2013 Wrap: Rockets, Authentification Pills & Speech to The Future of TV
All Things D just held their 11th annual conference in Rancho Palos Verdes California this past week. Imagine a few hundred billionaire and millionaire game changers in a room at an oceanside resort, discussing the latest digital technology trends that impact a host of industries: from government, retail and consumer electronics to mobile advertising, digital TV and everything in between. It makes you wonder: Are we moving to a world that looks something like this?
Some of the trends and reccuring themes are not new this year, but they are more pressing as storage gets cheaper, bandwidth gets faster and it is becoming more common to program your home and tap into a mobile device for nearly everything we do.
How people think about things that were once a Star Trek-like discussion are now becoming reality: energy sources, Google Glass that brings virtual and augmented reality to life in more ways than one, electric versus gas powered cars, a trip to Mars if you have a bank account big enough to afford a ticket, wearable devices and how we will view what we now call TV in the next decade. And, that's just the beginning.Some of the leading CEOs and thought leaders driving change in this space were on the D stage this year, hosted by Walt Mossberg and Kara Swisher.
Mary Meeker who I have tremendous respect for and think of among other things as the "Data Chick", shared her annual Internet trends. No one I know can better convey data faster with as much content as she has in a way that is comprehensable to both geeks and creatives. She somehow manages to get through to both. Here's her latest report.
Two themes which continue to come up again and again are privacy and security despite prolific users of social networks and geo-based services like Foursquare suggesting that they no longer matter.
Where else would fingers be pointed than Facebook? Facebook's Sheryl Sandberg took the stage to address those issues in the first day's morning session. A Wall Street Journal reporter asked her about "trust."
He raises the issue of snapchatting, which seems like a direct reflection of mistrust. Trust is the cornerstone of our users says Sheryl. She adds, "its critical that we are transparent in understanding how the product works. It used to be complicated and that translated to mistrust so we've made our privacy page and other sections much more visual to make it easier for the user."
She also talked about the new social world where messaging, texting and photos are continuing to explode and 'it's not going to stop.' While she wouldn't speak to any new 'product announcements,' focusing on those three areas was telling.
Unlike Mark, she's fabulous on stage. Even if you don't trust Facebook for whatever legitimate reasons, she's a great face for the company and knows how to turn that mistrust around.
Hunky Elon Musk seemed to get respect from everyone around me - the techies, entrepreneurs, CEOs and women who seemed to reference more than just his "accomplishments." For those who don't know all his accolades, he's the Co-Founder, CEO and Product Architect at Tesla Motors and CEO/CTO of Space Exploration Technologies (SpaceX).
Et hem, before we get into his D stage shares, just look at those arms. Combine that with his adventurous spirit, desire to go to Mars, lofty sustainable goals and his South African accent and it's no wonder he has so many woman at "Hello."
Elon's major message, at least the recurring one was sustainability. Elon is a man who defies odds -- a bit of a quieter Tony Robbins icon, where his sense of solitude and confidence meets the resolve of a politican and the demeanor of a trusted geek. Or, something to that effect.
He says, "car manufacturers said we could never reach certain goals and we keep beating and meeting our goals, defying odds again and again. Our challenge is that we need to convince them that what we're doing is much more than the niche market Tesla is today. To convince them that electric cars are a mainstream product will require a lot more work but its work we need to do."
His tone suggested that it wasn't work he needed to do because it was best for Tesla's bottom line, but because it's the right thing for the planet.
He also announced the expansion of their supercharger network a day earlier than planned. This move is an obvious and required one to move Tesla more into the mainstream limelight. Clearly, the more people who own a Tesla, the broader the network of superchargers Tesla can support and the more superchargers there are, the more compelling it becomes to own one. If there are not enough charging stations, people won't think of purchasing one as their main car and it will remain a secondary car for those with oodles of money or who live in a city where you don't have to travel very far. Below is their expansion plan in the U.S. over the next several months.
On immigration reform, which he wanted to support, he said there was too much Kissinger-ness! He added, "what we encourage is the political system we will deserve." Hear hear. In an interview on CNBC this morning, he said he left Mark Zuckerberg's political action committee, FWD.us, "because the organization became too cynical."
He also addressed carbon and believes in having a carbon tax that will honor the right behavior and penalize the wrong behavior just like we do with alcohol and tobacco. He says, "how we collect the money is irrelevant but the government needs to be paid so we need to reallocate where that money comes in from and set up a system that condemns bad carbon behavior."
With Steve Jobs legacy still lingering and the fact that he was such an icon on the All Things D stage every year, it's no surprise that the fireside chat with Apple's CEO Tim Cook filled an hour and a half on opening night.
He avoided any commitment over rolling out a TV set, so much so that a Sony guy I talked to after hours was hissing about it. He wasn't the only one since it wasn't just Tim's reluctance to talk about an Apple TV set; he avoided discussing anything related to future product plans.
"While the company has seen modest success with Apple TV," he said (selling more than 13 million since the device debuted), "it has been less a flagship product than a sort of learning experience for the company. It’s been great for customers, but it’s also been good from a learning point of view for Apple.”
Chatter in the corridors throughout the conference was twofold: he did himself a disservice by showing up and not sharing any deep insights, which would have helped to re-ignite faith among thought leaders, partners, press, pundits and the pools of money in the audience and b) while Steve Jobs might have been able to get away with secrecy in that Apple culture and aloof kind of way, people had faith in the silence because they had faith in Steve.
While Tim claimed that Apple had a "grand vision" for TV and innovation was needed since there hasn't been much progress in the last two decades, he didn't convey much more. When Kara asked him what kind of CEO he was, he didn't answer despite a couple of attempts.
Here's one thing I think would have worked: talk about your operations and "bottom line" strength - while he's not the creative genius or stageman that Steve was (and btw, no one is), focusing on what he can and does ace, can go far. Secondly, people want to see a personality through texture, color and energy even if that energy is a quiet one.
Even if not theatrical on stage, he could show confidence and humanity (a kick-ass combination for any CEO in my humble opinion), by bringing up two or three personal examples in his own life. If he went with that approach, I am certain that if the wealthy and influential audience at D did't hang onto every word he said, anyone and everyone watching him on the live stream and the video of the interview later most certainly would. My two cents...
He also addressed wearable devices, the growth of their adoption and seeing it as a trend. Here's a video the All Things D team took that shares a few insights on Google Glass and its current value-add including Tim Cook's take. Four or five guys were wearing them at the conference, so I got a chance to test a pair out. The experience was a bit eerie and distracting, making me feel unsettled about my physical environment - in other words, I was more fixated on the potential augmented reality rewards and "digital data" within my surroundings than the person or physical object in front of me. A good thing? Perhaps I'll rephrase that. A healthy thing?
I also might add that it didn't do wonders for my otherwise stylin' dress and unless a different designer gets involved in future versions, I don't see this being a fashion add-on, at least not for women. (from one woman's viewpoint. To add to that, even Tim Cook agreed that people wear glasses because they have to and that they should reflect a person's fashion and style while being unobtrusive).
Another D speaker favorite is Twitter's CEO Dick Costolo, who I've known since his early Feedburner days. He has fabulous energy on stage and this year was no different. Personally I think his Chicago edge and humor play well in this environment. Fortune 500 CEOs who present often, TAKE NOTE: Wit Matters.
Kara who took the lead on topics addressed the news aspect of Twitter and asked whether Dick sees Twitter as a "news organization"? Interesting question since she's right, so many people, myself included, use Twitter as a source for our news, or at least catching up on trends, ideas and events. It's a curation of all three and more from my vantage point and I get to select who I read, when and how.
He says, "I see us partnering with news organizations to distribute news in real time and to help organize and sift through the noise. The beauty of the feed is that you follow who you want but you can also get an aspect of discovery in the mix. The accuracy of the signal that it delivers is remarkable -- we are seeing in the data that people are using the discovery tabs more and more. In the future, I see us surfacing discovery in a simpler way."
Simplicity was a core theme. While it's easy to keep adding more features, the challenge is in removing complexity while keeping the functionality and value-add there, something he says Jack Dorsey aces. Dick says of Jack, "he has remarkable product sensibility - he sees things in a way that no one else does and has a unique way of finding innovative things early on. He's extraordinary."
What is Twitter missing today? Simplicity, he says again. "Because of the 140 word constraint, people have created memes and language that everyone knows in the tweetoverse but newbies have to learn."
A capital investment guy asks him, "Twitter is having an extraordinary impact on the financial markets - it's a constant flow. When does government say to Twitter that you need to control it?"
Dick says that it will likely flow less from government and more from how the media laws are written in each country. They are so different depending on where you are, referencing the UK's broadcast media world as an example.
Another D favorite was Pinterest's Ben Silbermann, largely for his honesty and down-to-earth approach on stage.
He talked about how people use Pinterest today - people ask themselves: what activities should I share with my kids? What gift should I get my wife? Pinterest was started to address those needs. He says, "Collecting physical things was always a passion for me and I think what you collect says a lot about who you are.I was interested in taking things offline and putting them online."
When asked what he didn't know at the beginning and what they have learned along the way, he talked about the overlapping pins, as a way to learn about someone else or a group of people who shares similar interests as you somewhere else in the world. He says, "people who share things creates an interest graph - it gives you an intuitive and human way to discover things."
Some call Pinterest the sleeping giant although it isn't really sleeping anymore. Media in general is becoming more visual and while there have been discovery platforms over the past ten years, the timing didn't match the adoption of integrating a digital lifestyle as a normal and daily routine. Timing isn't everything but it matters more than a lot of entrepreneurs think it does.
I see this with clients all the time! Many start-up founders see, feel and taste the vision long before a consumer is ready to embrace it and often, no amount of advice will stop them from moving full speed ahead even if the market isn't quite ready for it.
Ben also talked about how their team thinks about Pinterest on a mobile device or iPad differently based on user behavior. He says, "we ask the question from your access point, 'are you on the web to browse and put collections together or are you at the supermarket accessing Pinterest through your cell phone to find a recipe with ingredients you need?"
What about Pinterest as a lead generation for brands? Your phone and tablet is always around you so it matters, he says and mobile is huge.....and growing. It begs the following questions: Is Pinterest a mobile interest graph company or will it become one? What business is Pinterest in today and in five years?
Simplicity was as core to Ben and his team as it is to Dick and his at Twitter. Says Ben, "when the average person uses Pinterest, it has to be easy-to-use and intuitive." They are taking feedback from both the partner and consumer sides.
The latest evaluation? 2.5 billion evaluation today. To that Ben says, "If Google teaches you anything, it's that small things can get big."
Dr. Regina E. Dugan, Motorola's Mobility SVP of Advanced Technology & Products was on stage with the CEO of Motorola Mobility Dennis Woodside.
Last time she was on the D stage, she was at DARPA and her personality, wit and confidence was a hit with the geeks and entrepreneurs alike. She was equally compelling the second time around.
Regina talked about some of the things they and others are working on around authentication. She showed a tattoo on her wrist, a tattoo that would ultimately authenticate everything. While it's only a prototype now, the thought of wearing one of those for authentification purposes is freakingly eerie. What scares me most is if the government or pieces of it decide that tattoos or a variation of them should become a standard, in the same way there's now a standard way of airport security and opting out is possible, but awkward and time consuming.
There's also an authentification pill and no I'm not kidding. The pill would emit an 18 bit code using your stomach acid as an electrolyte (think battery) and you'll be able to transmit that digital code repeatedly. The latter means that you'd have to take a tablet every day at least initially. If you were forced into one method of authentication, would you choose the pill or tattoo? Frankly, a button on my cell phone that matches my personal thumb print would do just fine.
Other issues the Motorola Mobility team is working on is battery life and broken phones and disruption in the mobile and TV world - who gets paid what and what becomes the new "fair" in the new digital world? What does mobile innovation look like when it is less feathered and tampered with by carriers?
Regina was proud to announce that Google Glass wearers walking around with the new Motorola phone slated to come out in August will be made in the U.S., not overseas. (70% will be assembled in Texas).
Lastly, they're kicking off a fun project this summer that will test the limit of "great new ideas." In true makerfair fashion, they are taking a van 10,000 miles over five months to universities and fairs, giving people access to tools so they can create things -- from medicine and mobile to 3D printing.
Less exciting on stage was GE's CEO Jeffrey Immelt, but then again, it's hard to compete with Regina's fabulous energy.
GE is clearly thinking about and innovating with 3D printing. He says, "the practice of 3D printing has some practical applications in the big industrial world of building jet engines." Like Musk, he and his team are thinking of big ideas, not iPhone and social media applications.
Nuance's CEO and Chairman Paul Ricci talked about the future of speech recognition. As someone who led communications efforts for Dragon -- now owned by Nuance -- I'm a sucker for any advancement in the speech world. He says, "most of what we do is service large enterprise service companies, cars and the consumer electronic industry."
Clearly, as has always been the challege with speech recognition accuracy and mainstream adoption, it's not just the literal accuracy but the understanding of what you mean: natural language processing and beyond. It continues to get better but still has a long way to go.
That said, recognition is better than it's ever been in history. I'm a user of Siri and find the accuracy remarkably good, so much so that it has become habit, unlike so many other false hopes and useless technology promises.
While B2B and enterprise remain a core part of their business and embedded speech to enable things we use everyday will continue to grow, there's still the consumer application for speech which has helped so many.
I felt a sense of pride and nostalgia when he referred to Dragon products as the only products in his lifetime which has had such a profound impact on people's lives. I too remember so many times when people walked up to me and shared stories about how Dragon's recognition software had literally changed their lives. It was a nice touch and great to hear on the afternoon of the last day.
There's always new & innovative demos shown at D and my favorite was from Max Levchin, formerly of Slide and Paypal. He showed a demo of a new fertility app called GLOW, which is a mobile app that calculates, tracks and monitors data for a woman's pregnancy, such as optimal time of month, and so on. That data can be used to assess the best time for a woman to get pregnant.
There were also demos of Fanhattan and August. Fanhattan is a cloud-based app that is attempting to aggregate video sources into a single location making it a more seamless user experience.
August uses an iPhone and Bluetooth to automatically lock and unlock the door of a home or office as you come close. When you leave, the same process will lock the door behind you. You can access the app through the web or your mobile device, where there are controls, such as digital key sharing and log data of who entered your home and when they were last there.
The app is in synch with the theme of needing to speed up and automate authentification since we are doing it more and more often every day. There's clearly a need for a solution that tackles this problem. I'm feeling a bit better about this than the Motorola authentification pill to be honest. How about you?
Below Walt Mossberg and Kara Swisher bid the crowd farewell and thanked their team for yet another successful D. Other speakers not mentioned here include Walt Disney's Thomas Staggs, Box's CEO Aaron Levie, John Chambers, Barry Diller, CNN's Jeff Zucker, Anne Sweeney, I. Marlene King, Scooter Braun, Troy Carter, Guy Oseary, Google's Sundar Pichai, Steven Sinofsky from Harvard, Kazuo Hirai and the 49er's CEO Jed York.
And, a hats off to the crew I came down to D with for making the to and fro such a pleasure: Patti and Larry Magid, Gary Lauder, Shireen Piramoon, Gary Kovacs, Nat Goldhaber, Renee Blodgett. Also, a major kudos to Nat's incredible flying ability. As always, the best conversations of any conference always happen offline. Hallways, elevators, cars, planes, taxis, swimming pools and bars all count! :-)
Photo credits: Top photo of globe from intentblog.com, Sheryl Sandberg shot is a screen grab from the All Things D video from MikeIsaac's article on the All Things D site/blog, Tim Cook Shot from Asa Mathat / AllThingsD.com and all others Renee Blodgett.
May 17, 2013
5 Important Issues From 5 TEDxBerkeley Speakers: Help Us Pave the Way
As a co-curator of a TEDx event, you have a joyful honor of bringing important issues you want to see brought to the table...to the table, or in this case, a TEDx stage. Having been involved in the curation process at TEDxBerkeley for a few years now, there are speakers and writers I've met along the way who have haunted me -- positively and negatively -- the latter often provacative enough that regardless of whether it's a pretty story, you know the story must be told.
Personal issues that keep me awake at night include the ugly embrace of processed food, climate change & the implications for wildlife and the world, the growing divide between the rich and the poor, our sad state of healthcare and education, and women's inequalities. There are countless others, but there's only so much that can absorb my already noisy back channel at any given time.
At TEDxBerkeley this year, we were able to bring some of those conversations to attendees.
I have always wanted Robert Neuwirth to speak at TEDxBerkeley ever since I first heard him speak at PopTech a few years ago. He is best known for his work with squatter communities and poverty. He wrote Shadow Cities: A Billion Squatters, A New Urban World, a book describing his experiences living in squatter communities in Nairobi, Rio de Janeiro, Istanbul and Mumbai.
He brings us on a journey to West Africa and how locals came up with a creative way to source their own energy when the government couldn't.
Lagos residents use energy conservation. In his time in Lagos, he saw people get their water in large canisters not from fresh water sources or private wells. The Lagos government claims that it provides safe drinking water in sufficient quantities to its people, according to a newspaper he read on his way out of the country and yet, its far from reality. There is no real functioning water system in Lagos and other things are not efficient either. Apparently they waste N1.5 billion by leaving their computers on standby.
Kim Polese was the opening speaker for this year's theme of Catalyzing Change. In alignment with the theme, she addressed the communications gap between education providers and students. Students don't know what courses to take so they can succeed in the 21st century.
Our challenge is to preserve the excellence and transform old curriculum she says. "We face a new crisis, the skills gap, which is a crisis which is affecting everyone so we need a revolution in the teaching model, a few of which are MOOC (massive online open courses) and passive versus active participants in online open courses (small online classes) in SPOCS, Small Private Online Classes.
The revolution is not about cutting costs, it's about this new transformational learning model that is more engaged and also it allows for mass distribution to more people. Only 50% of undergraduates receive a degree in six years. Moreso than that, 55% of students need remediation.
The typical student attends multiple universities, which equates to lost dollars and time because so much of the credits don't transfer over. Often, a student takes "on average" over a year of credits they wouldn't need to take.
One idea: What if we offered and made those transfer of those credits seamless? Think about what Visa did to revolutionize the credit business, by swiping a card and it just works. If we standardize undergraduate classes so the credits can be applied as seamlessly as a Visa card is used today to pay for products and services.
The STEM gap (science, technology, engineering and math) aka rouhgly 33% of students who just felt that they weren't prepared enough is widening......in the U.S., we lag behind most developed countries.
Five out of every new jobs will be in STEM related jobs in the next decade and yet we're lagging behind countries like Singapore, France and other developing countries. If we just focused on increasing the number of STEM graduates by 10% can produce 75,000 more STEM graduates by the end of the decade, which is close to what Obama's goal is for higher education.
Women are turning away from computing, the percentage at its all time high was 34% and now its down to below 15%. The first programmers were women. During World War II, the army recruited a group of women out of the University of Pennsylvania to calculate bolistic trojectories and they called these computers women. She refers to the work of TED Prize winner Sugata Mitra.
Known for his work in education research, Sugata Mitra won $1 million TED Prize to build his School in the Cloud.
Many who keeps tabs on education will know him for his project called “Hole in the Wall”, an experiment he conducted in 1999, where Mitra and his colleagues dug a hole in a wall near an urban slum in New Delhi, installed an Internet-connected PC and walked away.
Over time, while a hidden camera filmed the area, the video showed children from the slum playing around with the computer and in the process, teaching themselves now only how to use it themselves, but sharing that knowledge with their friends.
His goal is lofty – he invited the world to embrace child-driven learning by setting up something he refers to as Self-Organized Learning Environments (SOLEs). He asked for help designing a learning lab in India, where children can “embark on intellectual adventures.”
Second in the session was Eden Full who is the Founder of Roseicollis Technologies Inc. She studied for two years at Princeton University and is currently taking gap years to work on her start-up full time after being selected for the inaugural class of the 20 Under 20 Thiel Fellowship. Named one of the 30 under 30 in Forbes’ Energy category two years in a row and Ashoka’s Youth Social Entrepreneur of the Year, Eden founded Roseicollis Technologies Inc. to take her solar panel tracking invention called the SunSaluter to developing communities and established markets that need them.
The SunSaluter won the Mashable/UN Foundation Startups for Social Good Challenge and was awarded the runner-up prize at the 2011 Postcode Lottery Green Challenge. While at Princeton, Eden initiated and curated TEDxPrincetonU. Proudly Canadian, she was born and raised in Calgary, Alberta. After coxing for the Princeton lightweight women’s team, Eden was selected to be the coxswain for the 2012 Rowing Canada’s senior women’s development team, where they won a gold medal at Holland Beker and the Remenham Challenge Cup at the Henley Royal Regatta, beating the German Olympic boat.
She shared her story about her patent-pending solar invention called SunSaluter which she has been using in East Africa. Provided extra electricity every day for one 60W panel to charge, plus not just the benefit of getting extra water but clean to people every day. She tested it out in a polit in Nyakasimbi Tanzania and thereafter with a partner in Kirindi Uganda. The goal is deploy 200+ units to 15,000+ villagers.
Curt L. Tofteland is the founder of the internationally acclaimed Shakespeare Behind Bars (SBB) program. During his 18 years of work with Shakespeare in corrections, he facilitated the SBB/KY program at the Luther Lucket Correctional Complex, producing and directing 14 Shakespeare Productions.
"It is within the silence that we discover the absence of self," he said to TEDxBerkeley audience, as he opened with lines from Shakespeare. "We arrive in this world, naked and alone and we leave this world, naked and alone; we take with us our memories and we leave behind our deeds," he says reading a story that addressed life issues such as dealing with truth and ego.
May 17, 2013 in America The Free, Client Announcements, Conference Highlights, Events, On Education, On Health, On Innovation, On Politics, On Science, On Technology, On the Future, On Women, TravelingGeeks | Permalink | Comments (0) | TrackBack
April 20, 2013
Reflections on Community & HAPIfork's Kickstarter Campaign
I've done so many launches in my life that I'm not even sure I could count them all and yet a launch in and around crowdfunding is a relatively new experience for most of us.
Some launches alert the world that a product is shipping, that there's an IPO or a new partnership, that there are four new features than the previous version, that there's a new management hire, that the CEO is speaking on a panel, that product Z just won an award, or that an office is opening in Singapore...the list goes on. I've done them all.
Kickstarter, while not a new concept for the early adopters and technologists within my circles, my sisters who live in an East Coast small town have never heard of it nor have my friends in Florida, Minnesota and Canada. In other words, it's still a relatively new way for consumers to order a product, especially one which in many cases hasn't been built yet and there's only a basic prototype to show when the campaign goes live.
We're in day four of the HAPIfork Kickstarter campaign and plenty of press gave HAPIfork some love this week as part of the kick-off, the kind that is, that would cover this kind of announcement. The good news is that as a result of heightened media activity this week which comes on the heals of over 900+ media hits worldwide from its initial unveiling at CES in January, more and more mainstream press are intrigued and want to play with the fork.
From Dr. Oz, Good Morning America, Good Housekeeping, Penthouse and Men's Health, we've had discussions and coverage; it's a no brainer for their audience since its the kind of device mainstream consumers would want to try out just as they did when electric toothbrushes first hit the market and dentists confirmed that they can clean your teeth more comprehensively than a regular brush. In both cases, there's a "mindful component" to it.
Why wouldn't consumers reading consumer magazines want to learn about a new digital device that can help them eat better, improve their digestion and eat less, thereby consuming less calories. In an eager-to-consume everything and anything country with astonishing obesity rates, the timing of HAPIfork couldn't be better. Even ABC News was intrigued and Jay Leno and The Colbert Report gave the smart fork a call out in mid-January while NBC News Scott Budman covered it the day after Kickstarter went live.
It is precisely the kind of device that will make people think more carefully about their eating habits and suddenly, a "new pattern" of thinking and eating more mindfully kicks in. The goal is to modify "speed" behavior at the onslought and then extend into more mindful habits beyond a plate of food over a meal.
The Benefits of an Early Community:
While there are clearly other ways to get funded, Kickstarter helps to identify the early adopters and fans who really understand the inherent value of a "smart fork". Beyond a fad, people who jump on board early assume faith in a product that embraces a way of thinking that goes something like this:
"A connected fork isn't the only way to get healthy and lose weight, because at the end of the day, it's always my own decision about what I eat, when I eat and how fast I eat. While human input is a big part of leading a healthier lifestyle, I for one, could use a little help. HAPIfork can remind me, prodding me with each bite I take, to eat healthier, slower and be more mindful in the process. Most importantly, I understand this is a starting point and realize that this fork can act as a digital coach to help modify my behavior over time...and alone, is an important first step to the path of mindful eating and living."
The above mantra or statement if you like, isn't an official statement from the company...it's how I personally think about HAPIfork as an enabler of healthy habits, starting with food.
Education will be a big part of this campaign, starting with Kickstarter and well into the coming months ahead. With Kickstarter, we will see the formation of an early community who is willing to take a healthy step into that universe, one that leads to a HAPier and more fulfilling life.
Building a community isn't new, nor was it new at the birth of social media. Smart marketers have always understood that the customer is king and he/she leads the way, not the CEO. Customers aka your community is critical at the beginning of a product launch and throughout its entire lifestyle.
30 years later and I still flash a smile and feel an emotional bond when I see the Pillsbury Doughboy on TV. Great branding? You could say so, especially since I'm not their target audience. For decades, they achieved sustainable success inside their community (moms and women who bake with their products) and outside their community, people like me who have a warm and fuzzy feeling about their brand even though I'm not a user.
Regardless of what kind of product launch you're doing -- inside a crowdfunding paradigm like Kickstarter or IndieGoGo or out -- it always goes back to the customer and making them happy again and again and again. In recent years, I've seen far too many companies forget how important customer feedback is, for without them, there is no sustainable growth. There is no product. There is no company.
For HAPILABs and HAPIfork, it's the start of learning about a community that embraces the concept of happiness, mindful eating and health early on. It's been a thrilling ride to be driving the marketing and PR efforts since the prototype kick off, but as I watch the Kickstarter numbers rise hour after hour, and excitement runs up and down my spine, I remind myself that this is just the beginning. The exciting days are ahead as we learn from customers using the fork, how it has positively affected their lives.
Here's the link to the Kickstarter campaign if you are interested in supporting the campaign at whatever level - as a supporter, or simply because you can't wait to get your paws on one of these magical HAPIforks.
April 17, 2013
HAPIfork Launches Kickstarter Campaign: World's First Connected Fork Now Available for Pre-Order
For the last few months, as anyone in my circle can affirm, nothing has consumed more of my time than a magical little device called HAPIfork, referred to as the vibrating fork and also its claim to fame: the world's first connected fork.
Since our initial unveiling at CES, the world has embraced HAPIfork, eager to try this unique device aimed at helping you slow down how fast you eat.
Today, we're kicking a Kickstarter campaign to raise funds for the manufacturing and distribution of HAPIfork, so alas, people can finally pre-order the device which aims to transform people's relationship with food.
In January, HAPIfork was the recipient of the CES Innovations Award, Health & Wellness category and soon thereafter, the word quickly spread to over 50 countries globally culminating in hundreds of articles, blog posts, tweets, television and radio appearances as well as a fun shout out from The Colbert Report and Jay Leno.
Keeping in line with Kickstarter rewards at various funding levels, the HAPIfork will be offered as a perk for up to 2,500 people funding $89, and at the $99 level for anyone else who would like to be in the first commercial batch. In addition, the opportunity to be part of the beta testing program, receiving the HAPIfork at the earliest possible availability date, is offered at the $300 level perk. The campaign, which starts today and runs until May 31, 2013, has a fundraising target of $100,000.
HAPIfork was designed by French entrepreneur and inventor Jacques Lépine whose idea was based on research which shows that by eating slower, people can improve the way they feel, improve their digestion and lose weight.
Unlike other health related tools, the HAPIfork is inconspicuous and appropriate for out-of-home use. The smart fork also collects information for future analysis or monitoring in clinical settings. All data is transmitted to a ‘personalized online dashboard’ when the user connects their HAPIfork to their computer or mobile device making it easy to monitor eating habits and health improvement at home or on the road.
The fork will be released in three colors (blue, green and pink) and will ship to Kickstarter funders first before the general public. The product will initially go on sale in the US and EU in the fourth quarter of this year.
Bravo and a well deserved High Five to the entire HAPILABS team. We're excited to move HAPIfork closer to distribution and grateful to Kickstarter for their support to get this campaign to GO!
SO, c'mon over and support us, order a HAPIfork and start eating more slowly, transforming the way you think about food, eat food and digest food.
Onward & upward to a Healthier and HAPier place!
April 15, 2013
Fourth Annual TEDxBerkeley Event To Kick Off April 20
The fourth annual TEDx Berkeley Event (a 501c3) will kick off on Saturday, April 20, 2013 at Berkeley’s Zellerbach Hall with 13 thought provoking and renowned speakers and three performers, set to tackle this year’s theme: Catalyzing Change.
This decade presents significant and global change that will impact how we use technology, how and where we work, communicate and use utilities and applications across industries, from education, mobile technology, biotech and biofuels to healthcare, government, sustainability and beyond.
Learning and sharing ideas in a way that provokes change and making the world a better place is what TED events are about. Given that Berkeley is an epicenter of innovation, inspiration and talent, it’s the perfect location for speakers and attendees alike to participate in this important global conversation.
Below is a list of the 2013 TEDxBerkeley speakers and performers:
- Chris Anderson: Chris is the co-founder and chairman of 3D Robotics, former editor of WIRED Magazine and author of The Long Tail, Free: The Future of a Radical Price and Makers: The New Industrial Revolution.
- Louann Brizendine, MD: Louann is a practicing neuropsychiatrist, a New York Times best-selling author, a professor at UCSF, founder of Women’s Mood & Hormone Clinic, and a media commentator specializing in sex differences and The Male and Female Brain.
- Mallika Chopra: As a media entrepreneur, Mallika is the founder of Intent.com, The Chopra Well, author of 100 Promises To My Baby and 100 Questions From My Child, and a notable voice in the fields of parenting, meditation and intention.
- Alexei Filippenko: Alex is a UC Berkeley Professor of Astronomy and member of both teams that discovered the accelerating expansion of the Universe, who was honored with the 2011 Nobel Prize in Physics.
- Eden Full: Eden is the founder of Roseicollis Technologies and spearheaded the solar panel tracking invention called the SunSaluter.
- Dan Millman: Dan, an author of 16 books which have been translated into 29 languages, have influenced millions of lives. His most popular book, Way of the Peaceful Warrior, was adapted to film in 2006.
- Robert Neuwirth: Robert is the author of two books on alternative social and economic structures: Stealth of Nations, an up-close investigation of the value of street markets and underground trade and Shadow Cities, which looks at squatter communities as normal urban neighborhoods.
- Kim Polese – Kim serves as Chairman of social finance startup ClearStreet, was founding product manager for Java at Sun, co-founder of Marimba, CEO of SpikeSource & was named to President Obama’s Innovation Advisory Board.
- Ananya Roy: A UC Berkeley professor in City and Regional Planning and distinguished chair of Global Poverty, she authored City Requiem, Calcutta: Gender and the Politics of Poverty and Poverty Capital: Microfinance and the Making of Development.
- Karen Sokal-Gutierrez: Karen is an associate clinical professor at the University of California and Berkeley-UCSF Joint Medical Program and School of Public Health.
- Curt Tofteland: Curt is the founder of Shakespeare Behind Bars, and has produced dozens Shakespeare Productions at correctional facilities around the US.
- Cecily Sommers: A global trends analyst who helps organizations understand and prepare for the emerging technologies, markets, and ideas shaping our world, Cecily was selected as one of Fast Company’s Fast 50 Reader’s Favorites, founded Push Institute & authored Think Like a Futurist.
- Erica Wides – As national authority on how to find, afford, cook and eat minimally processed natural food, Erica is host and co-creator of Let’s Get Real: The Cooking Show About Finding, Preparing and Eating Food on the Heritage Radio Network.
Performers include Ambiance Lights, a student group dedicated to glove lightshows, which is a style of dance that involves finger and hand manipulation with strobelights, California Golden Overtones, a UC Berkeley all-female completely student-run A Cappella group and Victoria Theodore, keyboardist, musician and background singer who was in Stevie Wonder’s band since 2007. Yaelisa is an Emmy Award-winning flamenco dancer/choreographer and the artistic director of Caminos Flamencos and The New World Flamenco Festival.
For the first time, TEDxBerkeley also falls on Cal Day, UC Berkeley’s Annual Open House. This independent TEDx event is operated under license from TED. Visit the TEDxBerkeley speaker page for more information. Mobile users can also download the AppBaker-created iPhone app for the event.
March 21, 2013
Al Gore on the Environment, Healthcare, Guns & Democracy at #SXSW
I've met Al Gore a few times now over the years and have heard him speak about a dozen times, maybe more, particularly since he became so entrenched with technology while he was in office and after the fact. It should be no surprise that he was in full form at South by Southwest (SXSW) this year on the main stage in Austin in a fireside chat with WSJ's Walt Mossberg.
Those of us who know his agenda and his passion for climate change were waiting for him to dive full force into his 'green' agenda, which he did towards the end of his talk. They started with the digital revolution, appropriate given the "Southby audience." Print media are devastated he said, which is a very old discussion in the world of social media, where SXSW is the Queen Bee conference that takes such discussions to the next level...and this one started eight or so years ago.
That said, mainstream consumers in small towns are still reading newspapers and while they all may have a cell phone, they don't necessarily all use it to get their news. He refers to the 'now' economy as a 'stalker one,' where kids are even wearing 'chips' and being tracked by governments.
"I hope this stalker economy will create a gag reaction," he said. Gore suggests that we're seeing a shift in power that is bigger than what we've seen in 500 years. He also brought up Asia and how China will quickly surpass the U.S. as the largest economic power in the world.....because of that concentration and shift of power, 93% of extra income has gone to the 1% who are in power.
He added, "that's an economic fact," and then went onto say, "while our country is in serious trouble, it doesn't mean I'm not optimistic," but in order to take that power back, he suggested that "we as a country need to TAKE democracy back." Democracy as we know it he asserted, has been hacked. Said Gore, "Our OS (operating system) for the U.S. is our constitution."
He noted that earlier in this career when he was part of the 'system,' they'd spend about 1% of their time raising money versus the 5 or so hours a day today. While modern democracy has never been perfect, the will of the people did drive policy he believes. He said, "Congress is incapable of passing any reform of any significance unless its passed through special interest groups." Mossberg referenced Shapiro's The Last Great Senate at this juncture, reaffirming just how much has changed between the mid 1960s and the 2013 Congress of today. While the world knows about his hunger to educate the world about the negative impact of global warming, it's not as if Gore wasn't convicted and passionate about a number of other topics and issues, including healthcare and the NRA.
On healthcare, he reminded us that the federal government is the biggest purchaser of medicare and medicaid and if that's the case, then "why can't government negotiate like big corporates can to bring the costs down for American citizens?" That received a huge applause from the audience, no surprise given how many of us have been and continue to be screwed by insurance company premiums, wopping high deductibles and taxes. It would be impossible for guns not come up given the random and shocking killings this year in schools, small towns and beyond, and so when it did, Gore was not shy about how he felt. He scratched his head.
"C'mon, the NRA is a complete fraud. A lot of people belong to it, I used to belong. It is financed by the gun manufacturers and the organization has puppet strings. Same thing with the Smoker's Alliance." I wish they spent more time there frankly. On overall growth, Gore suggested that we should no longer use DGP as a guide for economic policy since it doesn't take externalities into account, like a negative one such as pollution or a positive one such as investment into a city in core areas such as mental health, music, culture, education, all of which counts as an 'expense,' not an investment. "They don't take into account future benefits of that investment in a city or region," said Gore. He threw out a few stats demonstrating just how far behind the U.S. is in so many areas including social and economic growth. He said, "We have worse upward social mobility than Tunisia and Egypt. Inequality is growing in the U.S. and so much of it is because our tax code is ridiculous." Hear hear Gore, go go go, not that these kinds of pep talks ever change anything back in Washington. People I know who were Middle Class are now in a struggling Working Class and those who were Working Class are either now working 100 hour weeks destroying their family life and health or on the streets.
And. then there's a wealthy Silicon Valley which seems to be numb and oblivious to how the rest of Americans actually live and think. I know - I live there. Gore asserted that we need to find ways to communicate with other and more effectively in a way that restores democracy.
"We need to TAKE BACK AMERICAN DEMOCRACY," he said firmly to a packed room in the main SXSW auditorium. And, since he couldn't wait to get to climate change, he finally migrated there but softly starting with garbage suggesting that we toss garbage into our 'country' as if its an open sewer, filling up the 'sewer' of gaseous unhealthy waste that is equivalent to 400,000 Hiroshima atomic bombs.
With 53% of the country in drought, he also suggested that this shift we've been seeing is also related to global warming. Like garbage, like open sewers, like car fumes and everything else we've leaked into this environment without a care for the consequences, he threw out another alarming stat: we've seen $110 billion in climate disasters alone.
On the upside, he claimed that the investment in solar and wind is rising and the more we invest here and use it, the cheaper it will become, making it more inexpensive for us to rely on solar than coal, gas and oil over time. In order to get there however, he said that we need to reverse organizations, not people. Yes, organizations AND government Al.
Photos by Renee Blodgett.
February 17, 2013
PC Magazine & Beyond: It's Award Time for HAPIfork
With the craziness of CES and launch of HAPIfork behind us, it's great to be reminded of the love consumers, industry illuminaries and press alike gave to HAPILABS during that long but exhilerating week in early January.
We were excited to learn that PC Magazine awarded HAPIfork a Best of CES Award from the show.
Writes Dan Costa in his post: "Given the nationwide obesity epidemic, it is a wonder no one thought of this before. We need smarter forks. The HAPIfork is a little bigger than you standard fork, but it does a lot more. Charge it up and it will monitor not just how many bites you take, but also the pace at which you eat. If you try to take more than one bite every 10 seconds, the fork will gently vibrate to tell you to slow down. Once you are done, you can upload all this data to an online service that will let you track it, and presumably, share this data with friends."
We're thrilled about this great honor on the heals of an award from CNET as well, not to mention the Design and Engineering Showcase Honors Award. Below the HAPILABS team shows off the Design & Engineering award on-site in Las Vegas in our very HAPIbooth.
January 24, 2013
My Top 12 Picks for CES 2013: From Speakers & Robots to Accessories & Backpacks
The Consumer Electronics Show (CES) in Las Vegas earlier this month was once again a flurry of new products and as always, I felt as if I was constantly surrounded by pitches of TV flat screens, new speaker designs, casing, docking stations, chargers, dancing robots, iPhone accessories, surround sound substitutes, and more. What stood out was the increasing number of vendors participating in the Digital Health pavilion this year.
Clearly, the marriage of technology and health is increasing at alarming speeds, with products and solutions aimed at helping consumers take charge of their health by collecting and analyzing their own personal data, something that wasn't available to us even ten years ago.
It was no surprise that Fitbit won a Best of CES award, a product which tracks your fitness and has been on the market for awhile now. It's inevitable that the health and wellness category is primed to explode in the coming year.
As for other categories? Sure, I'm a geek, but I'm a female geek who loves great design and rich colors. I'm always a sucker for products in luscious colors - the problem with so many of these products is that they're created and designed by men, so often our choices are limited to neon green, bright girly blues and pinks, or red, black and white.
If women designers were behind more products, I'd imagine we might actually see a high end stereo system in an eggplant purple, burgundy or an olive green, something that wouldn't clash with our sofas, curtains and painted walls. I spoke to four speaker companies about this conflict and guess what? Weaving a color design into a living room hadn't even occurred to them.
As a traveler and writer, most of my top picks were focused on products that would be useful for the mobile warrior, often lightweight, reasonably priced and compact.
Degauss Labs Earphones
The SPKRS Series is a line of earphones by Degauss Labs that is focused on top notch sound quality. They tout that the bass is amazing (I haven't received them yet but did see them purr on the show floor). In its price range, SPKRS are durable and comfortable.The all aluminum housing absorbs vibrations and preserves the sound quality. The housing is coated with a special technique making the housing as matte and clean looking as the rest of the earphone, rarely found on metal housed earphones. They feature an enhanced acoustic design that helps music sound smoother.
SPKRS comes in a variety of carefully selected AND fun colors. SPKRS is UNIVERSAL and works with Apple iPhone, and the latest version of Android phones from Samsung, HTC and Sony. Windows phone by Nokia is also supported.
Ranipak Backpacks & iPad Cases
I loved the slick design of Ranipak's new Y.U.M.C. Series. Great for travelers on the go, there are tons of pockets and great colors (particularly liked the eggplant).
All products are done in a great European design with a global appeal.
HyperJuice External Batteries
One of the funkiest designed products I accidentally came across were the HyperJuice external batteries for Apple MacBook, iPhone, iPad, iPod and USB products. Behind the products is Sanho Designs, which design, manufacture and market IT accessories with a focus on Apple accessories, portable power and storage.
Their product brands include: HyperJuice - External batteries for Apple MacBook, iPhone, iPad, iPod, USB products, HyperDrive - Portable digital data storage products for Apple devices, digital cameras, memory cards, HyperShield - Cases, stylus pens and other accessories for Apple devices, and HyperThin - World's thinnest most flexible HDMI cables.
For travelers, their products are a Godsend, particularly for those who carry more than one digital product with them like me. Let's just say I can't wait to test out the HyperJuice Mini, Micro and PLUG and I have a feeling, I'll be a prolific user. The company also is smart about design...and they offer a number of rich and fun colors.
SwitchEasy offers some stylin' products for the iPad and iPhone as well as great compact keyboards, ideal for the digital traveler. They offer iPad cases and iPod Touch cases in a number of designs and rich colors.
Their mission is to provide more reasons for PC users to "Switch" to a better digital lifestyle through our innovative little add-ons.
See below for the Safekey Keyboards Protection, which I plan to try out soon on the road. To the left of the keyboards is one of many beautifully styled iPad cases they offer.
Edifer offers a few speaker options that are perfect for those on-the-go.
Sound To Go PLUS is all about portability - they do an all-in-one micro speaker with re-chargeable Lithium battery. Encased in a brushed aluminum chassis, it features 2 channel stereo with 2 full range 1.25" drivers on each channel (magnetically shielded). It also features a built-in 'Class D' amplifier and a 3" x 1.25" oval passive radiator, which means someting to those in the audio world.
GeoPalz, creators of the first decorative pedometer for kids, introduced the ibitz PowerKey for children and ibitz Unity for parents to its suite of products. With ibitz, a family’s electronics are powered by physical activity. Each ibitz connects wirelessly to select Bluetooth 4.0 phones, tablets and laptops to track physical activity. For kids, the ibitz PowerKey converts physical activity into “keys” that unlock rewards, while the ibitz Unity for parents tracks the overall progress of family health goals.
The ibitz PowerKey for kids not only unlocks access to games and apps, but also allows each user to maintain the health of their own GeoBotz virtual pet character within their app.
Foldable Rubber Keyboards by Chin Fai
Chin Fai has a host of incredibly useful rubber roll up keyboards which are bluetooth enabled, a seriously must-have companion for any traveler.
They also have a host of brightly colorful rubber products which encase iPhones, iPads and other devices to help protect them against wear and tear - you can even drop your product encased by one of these and it protects the outer layer and edges of the device.
HAPIfork, the world's first connected fork that slows down how fast you eat received a substantial amount of attention, so much so that the booth was always full of broadcast cameras, producers, doctors, health afficiandos and people who have lost weight or were looking to...among other eager enthusiasts.
While (full disclosure), I am involved in the company, it is on my picks list because it is a product I was excited about even before their launch and a reason I decided to jump on board. There is no other product like it on the market and for someone like me, who travels incessantly and never seems to have time for a 'slow' meal, it makes for a perfect "throw-it-in-your-bag" utensil which not only will help me slow down how fast I eat on the road, but track it on my desktop and mobile phone as well.
HAPIfork received so much buzz, we had to turn away opportunities knocking on our doorstep because we were limited with only 3 prototypes on the show floor.
I think the "smart" HAPIfork struck a chord with people because it's such a device that can modify your behavior, prompting you to slow things down, thereby eating less, which is better for your overall health and well-being in the short and long term.
Action Camcorders by Astak
For under $300, you can get one of Astak's action camcorders, which comes with a 170 ultra-wide angle lens that supports 1080p HD video recording. You can shoot 8 megapixel photos hands-free and there's a built-in LCD screen, which includes real time display and video playback. The nice thing for adventure travelers, is that there's waterproof housing which goes down to 197 feet or 60 meters. I could have used this handy device when I was swimming with baluga whales this summer in northern Canada.
It also comes with a rechargeable lithium battery and has four recording modes: 1080p 30fps, 720P 60fps, 720P 30fps or WVGA 60fps. It connects via a USB 2.0 and has a built-in microphone. Additional sports accessories are also available. I haven't tested it yet but hope to do a more extensive review if and when I get product in hand.
House of Marley Headphones
I was running to get to an appointment and House of Marley's booth stopped me dead in my tracks. Creative, compelling, and loaded with well-designed noise-canceling headphones in fabulous colors with a deep, rich sound. Their headsets are the culmination of natural materials and technology coming together to make beautiful music.
Stainless steel, leather and high-quality recycled aluminum blend to create a striking, sophisticated look. And the performance meets that look. With battery powered noise-canceling headphones, it reproduces an intimate, authentic sound that lets you truly feel the music.
I can't wait to test these out!
Mizco's iPad, iPod, iPhone Accessories
From Mizco, I came across the iEssentials products. For around $30, they have a 2-in-1 Car and Wall Charger that lets you charge two devices simultaneously, whether you're on the road, in your office or at your home.
I also loved their Diamond Cases for iPhone 5. Their cases are form fitting, so they fit snugly around your phone and includes embedded rhinestones for additional style. Unlike so many products of this ilk, they come in richer non-pastel colors. What I loved most was how durable they felt in my hands.
Moneual Robot Cleaner
Another product I'd love to test out and use is the Robot Cleaner by Moneual, which I saw a demo of on the show floor. A high performance BLDC Motor outputs stronger suction, and is powered by the latest long lasting Lithium Iron Phosphate Battery.
Great for both hard floor and carpeted floor surfaces, the vacuum's mop attachment can be attached for hard floors, allowing for vacuuming and mopping to function at the same time. Twin side brushes allow for a wider, effective cleaning width to brush debris towards the main brush for collecting.
The vacuum can cover up to 1,200 square feet on one charge, depending on clutter, as maneuvering around clutter may impact cleaning time. Additional specialized cleaning modes include corner, shadow, and scheduled cleaning. It even has the ability to return to the charging dock after a cleaning session!
January 24, 2013 in America The Free, Client Announcements, Client Media Kudos, Conference Highlights, Events, On Health, On Innovation, On Mobile & Wireless, On Technology, Travel, WBTW, Web 2.0 | Permalink | Comments (0) | TrackBack
January 23, 2013
Edifer, Fab Mobile Options for GREAT Sound On-The-Go
I discovered some great small "speaker" mobile options for travelers and mobile warriors at CES this year. Edifer offers a few options that are perfect for those on-the-go.
Sound To Go PLUS is all about portability - they do an all-in-one micro speaker with re-chargeable Lithium battery. Encased in a brushed aluminum chassis, it features 2 channel stereo with 2 full range 1.25" drivers on each channel (magnetically shielded). It also features a built-in 'Class D' amplifier and a 3" x 1.25" oval passive radiator, which means someting to those in the audio world.
An auxiliary input enables the use of multiple host devices such as smartphones and iPads. They tout their system as a self-contained portable mini-speaker system that delivers exceptional audio performance above and beyond in laptop or tablet speaker systems today.
With smooth curves and a streamlined chassis, the fully portable MP15 by Edifier® is the perfect music companion for all locations. With an SD card, USB slot, MP3 player capability and a built-in rechargeable battery, music can be played for up to 6 hours. Small enough for any bag or pocket, the MP15 packs a punch for sound!
Check them both out for fabulous sound on-the-go.
January 18, 2013
Integrating HAPIness Into Your Life: Reflecting on the HAPIfork Launch
Another CES has come and gone and the HAPIfork is now officially launched. While I’ve attended hundreds of trade shows, probably 20 CES’s and launched dozens and dozens of products over the years, this launch was different.
In the course of one week, HAPIfork, the first connected fork that helps you slow down how fast you eat, garnered media attention from outlets on every continent except for Antarctica and I expect that will come soon given the hype.
People tweeted about HAPIfork from about 80 countries and wrote about it from 73 more. In less than two weeks, nearly 10,000 tweets mentioned #HAPIfork from around the world.
From Good Morning America, CNN, Fox News, ABC, NBC, The Today Show, Dr. Oz, World News Tonight to USA Today, the WSJ, Rolling Stone, Jay Leno, the Colbert Report, Huffington Post, Techcrunch, Scientific American and CNET, HAPIfork was brought the world’s attention.
Frankly, given that I think like as much like a journalist as I do a marketing pro, I knew HAPIfork would be hot. After all, it has a lot of unique selling points.
First, it’s a handsome looking gadget with a clean design that comes in five fun colors.
Second, it is unique in what it does: helps you slow down how fast you eat.
Third, it was developed by the French, a country known for enjoying their food and taking long meals.
Fourth, there hasn’t been an innovation to the fork in….I don’t know, perhaps since the invention of the fork itself?
What I didn’t anticipate was how fast HAPIfork’s “hotness” would accelerate, particularly at a show like CES which shows off thousands of new products and innovations from around the world. In other words, it’s a crowded show to make a new product from an unknown company in the U.S. truly shine.
So, what is the sensation really all about? HAPIfork addresses an emotional issue we all have as humans - eating. As a woman, I’ve dealt with issues around weight and eating fast since I was a teenager and there probably isn’t one person who can’t relate to both at least on some level.
While I’ve never been heavy and come from lankier family stock than not, as a teenager and in my twenties, there was a lot of pressure to be thin largely because of the way the media flashed images of models the size of toothpicks. For men, the pressure may not be as acute, however whether it’s for “image” or peer pressure, maintaining our ideal weight isn’t easy for most of us.
And, at the end of the day, it’s not healthy to be overweight and it doesn’t get any easier as we age. In addition to known benefits of having a healthy diet, eating the right food can change your energy levels, your mental attitude and reduce if not eliminate the cravings you once may have had, e.g., starchy and processed foods with excess amounts of sugar.
While I’m not a dietician or a doctor, I celebrate health benefits from a cleanse once a year and notice positive differences in my body when I eat a more alkaline diet. While eating unhealthy food and too much of it is an obvious known issue, what we don’t pay as much attention to as a society is how FAST we eat and the impact it has on our consumption.
When we eat slower, we consume less calories (roughly 11%), we improve our digestion and decrease issues related to gastric reflux. If you’re over the age of 35, ask yourself how many TV ads you remember seeing as a child on antacid products and how many you see today? It ‘feels’ like there’s an antacid commercial on the hour.
HAPIfork is unobtrusive. When you are eating too fast, you’ll receive a gentle vibration, reminding you to slow things down. Some people argue that they don’t need a fork to make them eat slower and can do it on their own. While some people may have that level of discipline, there are thousands of others who need a little help.
We all know people who are so disciplined; they're the people who find themselves at the gym seven days a week. There are others who fare better with a trainer and others who can’t stick with a program at all.
Think of HAPIfork as a personal coach which can prompt you to slow down one aspect of your busy schedule: your meal.
For me personally, the busier my day, the faster I tend to eat and so a $99 investment in a device that can help modify that behavior is a no brainer. Reality check: Apple charges close to that for a plastic adapter cable that merely charges a laptop.
And, let's not forget the countless other plastic gizmos that are priced above $99 in places like Brookstone, airline magazines, TV advertorials and beyond, that don’t help improve your health.
The second issue that HAPIfork touches on is behavior modification, which is important if people want to see improvements in their health or anything for that matter.
Consider This: a coach asks you to work out for 60 minutes a day and yet when you start off, you can’t even make it past 15 minutes without huffing and puffing. In the back of your mind, you think “this is impossible,” and feel like quitting. What if he came back to you and said, “start off with 20 minutes a day for three weeks and then increase it to 30 minutes a day,” and so on. Suddenly you feel that this might be possible after all, you start to see some progress even if its small. Now, how do you feel?
Consider This: you’re a smoker and while your Uncle John quit cold turkey and your family is hounding you to do the same, you don’t seem to have the same willpower as Uncle John. And so, you start to wear the patch and chew the gum so you can reduce the number of cigarettes you smoke a day. Suddenly, your one pack a day is down to four cigarettes a day and then ten a week. Now, how do you feel?
Enter the world of behavior modification and the impact that even slight shifts in behavior can have on your overall health and well-being. Slight behavior modification can lead to moderate and/or dramatic behavior modification over time.
HAPIfork offloads your eating patterns to an online dashboard which you can check on a daily or weekly basis, data you can also access from your phone (Windows 8, iPhone and Android).
The dashboard shows a percentage of how much faster you are eating than you should, so as you slow down, you can see that number improve over time.
The great thing about the data is that you can either choose to keep it private or share with your family or even a doctor who may be working with you on an overall dietary program.
When we start to see incremental improvements in our scores, we can feel not just a sense of ‘hope,’ that yes, we can actually do this, but empowerment.
With empowerment comes changes in behavior and with those changes, comes a healthier and I’d argue, a more integrated and holistic self. The more awareness we have about our habits, the more we can feel empowered to change them based on information we have personally captured.
After all, it’s your body and we only have one in this lifetime. Why not treat it right? It’s harder to do when we don’t realize just how badly we abuse it on a daily basis, whether that be less sleep than we should be getting, smoking, consuming processed food or eating too fast.
I am excited to be working with the HAPILABS team because of how we can help empower others to take control of their health and take control of their lives. If you were at CES, you may have heard HAPILAB’s CEO Fabrice Boutain walk around with his finger up in the air and saying “Join our HAPIrevolution” with a smile on his face.
If you weren’t in Las Vegas, you’ll see and hear that sentiment in our literature, on our website and at the core of the HAPILABS team across three continents. If you ever run into anyone on the HAPILABS team, you’ll bound to be affected by the contagious HAPI energy and desire to help people turn their health and well being into a positive force.
The goal here is not just to launch a fork, but a way of “being and thinking” about your health. In this HAPIrevolution, our hope is that together, we can raise the awareness and take charge of when we eat, what we eat and how fast we eat.
Help us help you so we can collectively reduce the rising numbers of growing disease and obesity in the U.S. and around the world.
Photo Credits: Screenshots from HAPILABS, woman with food from Sara Beyer/Flickr, slow eating and digestions panels from SlowControl, group shot taken in booth on my trusty Canon 7D. Voltaire image from Chanty Elise Designs.