October 20, 2010
Barnett, Carolla, Jillette, Hayzlett and Lewis on New Media & Success: #BWE10The Blog World Expo closing 'talk show' panel included Rob Barnett, Adam Corolla, Penn Jillette from Penn & Teller, Cali Lewis and Jeff Hayzlett. What's their secret? Why do they blog? What do they tweet? What is happening with new media and how does it impact them? Listen to hear what these five illuminaries and entertainers think. Says Penn, "Twitter is one of the most intimate ways we can communicate today." The video is in three parts: Part I, Part II and Part III.
Barry Moltz: What's Your Bio, What's Your Brand, What's Your Promise: #BWE10Asks Barry Moltz in a session at BlogWorldExpo last week entitled: Feeding Your Addiction - How to Create and Market Your Content to Drive a Professional Speaking Career, "What's Your Bio, What's your Brand and What's Your Promise?" And then, ultimately what's your platform going to be? Below is a clip from his talk.
Take a Walk on the BlogWorldExpo Show Floor With Me: #BWE10Take a meander through the BlogWorldExpo show with me so you can get a sense of its energy and who some of the players, sponsors and exhibitors are. Oh yeah, and you can see Scottish blogger Ewan Spence juggle amidst the crowd.
October 19, 2010
And Then There Was 2010 BlogWorldExpo: #bwe10
I’ve been going to BlogWorldExpo since it began. An event dedicated to all things blogging, online content and social media, it gathers bloggers who flock to SXSW in the Spring, mom and parenting bloggers who flock to BlogHer in August, and geek bloggers who flock to (or should I say are addicted to) social media and technology events every month.
The event, now at over 3,000 attendees, also attracts generalists, travel bloggers, marketing execs, blogging solution & tool vendors, and big brands trying to make an impact on the blogosphere on and offline.
A few highlights: I sampled saffron paella fresh off the Jenn-Air stage, met celebrity chef Manoushka Guerrier (Single Serving) of Food Network's Private Chefs of Beverly Hills, and sat next to interesting and engaging Erik Trinidad at a dinner who came up with a creative blog brand: Fancy Fast Food. His USP? He essentially takes fast food and makes it 'look' fabulous. Food had a bigger play this year at BlogWorld. Check out my summary post on We Blog the World, listing some of the topics and speakers.
One booth souped up dark chocolate espresso and gourmet coffee and Macallan Single Malt Whiskey was giving away samples, who btw, had two hired guns manning the booth, one of whom was not a whiskey drinker and a second who drank another brand.
Held in the Las Vegas Mandalay Bay, several tracks take place simultaneously down 3 long hallways, while activity buzzes in the exhibit hall nearby. Adjoining the exhibit hall is what they refer to as a New Media Lounge, where podcasts and video interviews took place and bloggers connected for live posting, photo uploads and managing email overflow.
In from around the world were bloggers from Japan, Australia, New Zealand (Darren Rowse from ProBlogger), Scotland (Ewan Spence), Germany (Nicole Simon), Ireland (Irish Polyglot), Poland, Argentina and hundreds of others. Babette Pepaj from Bakespace co-organized the food track which also drew lifestyle and travel bloggers, including travel blogger Gary Arndt who I rarely get to see but thanks to this annual blogging event, we were able to catch up. Below, Dave Peck with the Meshin folks at the Jason Falls meet-up.
I ran into Technorati’s CEO Richard Jalichandra and a bunch of blogger pals from LA who cover everything from relationships, sex, boomers, aging and fitness to politics, entertainment, music and travel. TWIT’s Leo Laporte was conducting interviews as was Marsha Collier on the show floor for a few hours each day. Below, Renee Blodgett, Leo Laporte and Barbara Rozgonyi.
Panel discussions were broad, ranging from photography tips, SEO for blogs, digital crisis communications, money trail, podcasts, social media policies, Internet Radio, blogging platforms and travel videos to non-profits, politics, education, parenting, mobile vlogging, Social CRM, travel pornand creating a blog network.
Barry Moltz spoke on how to utilize the speaking game to leverage your brand and blog, how to capitalize on it by using speaking to the blog revenue pie. He emphasizes three things everyone 'must have down' - what's your bio, what's your brand and what's your promise? Video of the session to follow tomorrow. Below Joseph Morin who did a bang-up job with Social Rewards all week and Steve Hall.
Countless official and unofficial parties were held every night, after all….it is Las Vegas, so it’s a great opportunity for sponsors to tap into the no rules policy or at least limited rules, where drinks can be served into the wee hours of the morning, people can drink on the streets and leave restaurants with a glass of wine in their hands, and people’s inhibitions are fluid and loose at best.
Below a little glitz and glam at the Techset opening party.
Party hopping is part of the blogging conference culture and not unlike SXSW, I got the sense each and every night, that attendees were desperately looking for the next bash after each one ended. Social Rewards held Luxor suite receptions and scavenger-hunt like exercises were an integral part of participating. Thanks Luxor & Joseph Morin.
You were given clues and links to scour through and questions to answer and ultimately you were given information albeit vague, about where the party was held. It had a fun, gaming kind of flavor to it, which was perfect for any Las Vegas venue and brands like the Las Vegas Luxor, Sony, Ford (kudos to Scott Monty -- @scottmonty -- who won an award this week), PopChips and others were able to tap into the subsequent buzz that flowed from the events each night.
Whoah, Gregory Feinstein has his hands full at the Mashable bash. So did everyone else btw.
Client CarWoo!, an inexpensive, private and efficient way to buy a new car online, threw a women’s blogger event, to celebrate their launch at Digital Dealer, a car event which started a few days earlier at the Mirage. Below Heather Meeker and Marsha Collier arrive from the massive black hummer limo.
The hummer limo picked up the girls at the Mandalay Bay for a little off-site food, champagne, wine, make-up from the team at FRESH and poker tips from Shore Slocum. Below, inside the limo, 25 or more of us were packed in with champagne bottles and glasses. Oh yeah and note the fabulous pair of red boots. Below, Renee Blodgett, Beth Kanter.
Below, the FRESH team 'refresh' attendees.
Below Pepsi's Social Media guru Bonin Bough at the Mashable party
The Bellagio’s Yellowtail Restaurant hosted a tasting for some of the food, wine and travel bloggers, so I couldn’t resist.
Award-winning chef Akira Back put together a myriad of dishes that included Jidori chicken with potato puree and garlic cream, Scottish Salmon with yuzu lemon, duck prosciutto with pickles and micro beets, seared Hokkaido Scallops with cherry tomatoes and mustard potato puree, Alaskan King Crab with rock shrimp, spicy-citrus aioli, grilled walu with shiitake mushrooms & pearl onions and braised kobe beef short ribs.
A more in-depth review of the tasting can be found here, including a handful of fabulous food photos I took on-site. Thanks Lightgroup -- @lightgroup and @bakespace.
PopChips also drew in some of the foodies at a nearby after bash, where they promoted a Twitter quiz to get the word out about their brand.
Keynotes this year included Darren Rowse, Brian Clark, Jim Louderback, Susan Bratton and Dermot McCormack, Karen Hughes, Reid Wilson and Dick Glover. The last panel of the event was a cross between a talk-show format and a Q&A. Moderated by Rob Barnett, Adam Carolla, Penn Jillette from Penn & Teller, Mark Malkoff, Cali Lewis and Jeffrey Hayzlett discussed what works and doesn't with new media.
They were all bluntly entertaining about new media, old media, and where online is heading. Penn said of Twitter on-stage that it is one of the most intimate vehicles we have today to communicate, connect and engage.
He overtly compared it to the countless impersonal and often fake physical exchanges we have with people at cocktail parties and other events. Intimacy at its best he feels and goes on to explain how he uses Twitter. He says that he tweets all of his own stuff and rarely retweets other people’s thoughts, one of the reasons he thinks he has a popular and widespread following (@pennjillette has over 1.6 million followers at last check).
I would bet it also has a little to do with the fact that he is a national if not international entertainer celebrity, not to mention has a very sarcastic and in-your-face, bold personality. It’s so surprise that America eats him up, since yanks are typically drawn to the eclectic, the brash, the tough and the bold in my experience. Check out this video from the floor and this blog post that captures nearly all of the panel discussion in a three part video -- subsequent videos can be found in a separate blog post and on YouTube.
Tech Karaoke closed the event on Saturday night at the Palms Hotel. It was held in a large threatre with cinema-like chairs perched on an angle and the stage was roughly 4.5 feet from the ground, giving those brave enough to sing in from of their blogging peers, plenty of space and height to really feel their 3-5 minutes of fame.
Below, the tech karaoke audience get a 'little' excited and take in the energy from on-stage.
On the stage, participants play full out. For example, who knew that the iSocket guys were so talented (and so strong?)
Leaving the Klout party to go hang out with Jason for a bit.
Inside the Venetian Hotel along the strip.
Sugar Jones and Marla Schulman
@Zaneology wore these incredible nylons that were sure to make a statement and then some not to mention being incredibly appropriate for a blogging conference.
CarWoo's CEO Tommy McClung at the end of a very long night.
Kris Krug, Deb Shultz
More Mashable fun. Ben Parr was missed (@benparr).
Mashable's Brett Petersel and TechZulu's Efran Toscano
Sugar Jones, Ask Dave (Taylor), Oliver Starr, Renee Blodgett, Roseann Higgins
Chris Noble (@cfnoble) graced us with Elvis. (really good Elvis - who knew he could belt out a tune like he can?)
More late night tech-karaoke at the Palms.
Go Sheila Dowd. It was indeed a lot of work but a helluva lot of fun too! :-)
Because Ken Yeung (@thekenyeung) shoots as much as I do and then some. And he's really good. Smile.
At the Techset bash, David Spark, Renee Blodgett @magicsaucemedia, Pat Jenkins of Uptake and Michael Tchong of @ubercool.
October 19, 2010 in America The Free, Conference Highlights, Events, On Blogging, On Branding, On Food & Wine, On Social CRM, On Technology, PR & Marketing, Social Gigs & Parties, Social Media, Travel, WBTW, Web 2.0 | Permalink | Comments (0) | TrackBack
October 18, 2010
A Recap of the 2010 Tudou Video Festival
Tudou.com (which means “couch potato” in Chinese) is China’s first, and now one of the country’s largest (aside from rival Youku.com), video sharing portals. Launched in 2005, Tudou follows a similar model to Google Inc.’s video Web site, YouTube.
Tudou also hosts videos that push the boundaries of sensitivity on the country’s censored Internet. It was the first portal, for example, to show the “War of Internet Addiction,” a 64-minute computer animation film on government Web controls, Tudou co-founder Gary Wang said. The film, produced by a network engineer who goes by the name “Sexy Corn,” won the top award at this year's festival.
Aspiring filmmakers, actresses and actors, animators and amateur videographers from around China (all mostly in their mid- to late-20s) showcased their work at the festival held at an art complex in Beijing, with aorund one thousand people in attendance.
Of the more than 5,000 entries, 94 made it to the final round of nominations.
“Two to three years ago, the works were really amateur,” Wang said. “Now people are taking it much more seriously.”
Now, traditional media along with advertisers are starting to take the content on Tudou much more seriously, too. Hung Huang, a blogge experiences working as a journalist in China won the “Golden Camera Award," and Hitch-hike Diary won the documentary category. The film, by a video blogger who goes by the name Tomato-Han Da Ka, is the story of a hiking trip on the border regions of Sichuan province and Tibet.
He is the producer of the “War of Internet Addiction,” an animated film shot entirely within the video game, World of Warcraft (it is a filming technique known as machinima, which involves making animated movies using real-time images recorded from video games). The movie won the top award at the Tudou festival.
The film centers on World of Warcraft gamers who are frustrated that a new version of the game was banned in China. However it also contains deeper themes about Internet freedom in the country. It has been viewed millions of times.
Video Link: http://www.tudou.com/programs/view/8w0z0Q_TAQI/
Cai Chen-Shu (Video Blogger Name: Love Vacation)
“It Seems to Rain” centers on a high school boy and his struggles to accept himself as a homosexual. “I have always wanted to make a movie about same sex relationships and how a teenager becomes comfortable with his own identity.
Cai said the film received a lot of criticism when it was first posted online in China because “the movie is from Taiwan and those kinds of things.” He now works for a film production company in Taipei. “I don’t consider myself a movie producer at all,” he said. “It was just an assignment.” However Cai says one day he does hope to become a famous director of a disaster film.
Video Link: http://www.tudou.com/programs/view/O_GQhEIvCsA/
Zhou ended up pursuing his filmmaking dream. He is now studying at the Beijing Film Academy. And his 22-minute film, “Lost in Paradise,” was nominated for best drama at the Tudou awards ceremony. The film is about a driver who loses 10 patients he is taking to a mental institution when he stops to see a prostitute along the way.
Zhou says his next film will center on love between parents and their son in honor of the support his family eventually gave him to pursue his dream. “Crying is not weak,” he said. “”Crying is because we are moved by each other.”
Read more: 2010 Tudou Video Festival awards: The best of China's online films | CNNGo.com http://www.cnngo.com/explorations/none/chinese-video-portal-tudoucom-holds-annual-awards-beijing-706382#ixzz12mBMxeHL
October 18, 2010 in Entertainment/Media, Events, On Blogging, On Branding, On China, On Innovation, On People & Life, On Video, Photography, Social Media, Travel, WBTW, Web 2.0 | Permalink | Comments (0) | TrackBack
October 15, 2010
A Rose By Any Other Name
Thank goodness for Shakespeare.
He knew how to coin a phrase which you can use and abuse to your heart’s content. In this instance it’s to make a point that was well expressed at a recent B2B-centric dinner hosted by Sir Paul Judge on behalf of The Marketing Society, in the UK.
‘People respect the techniques (of marketing) and use them. But they don’t call them marketing.’
This sentiment was echoed round the table. Marketing was thought of by senior executives, partners and board directors as ‘brochures and balloons’. The activities which marketers themselves would described as marketing were variously referred to by senior management as ‘revenue generation’, ‘business development’, ‘key account management’, ‘contract management’, ‘growth drivers’, ‘relationship development’ and ‘business networking’.
In common with other marketing discussions, how best to measure ROI was a major theme. What was definitely new in a B2B context was the open acknowledgement of the role of emotion in contributing to the actual purchase decision. Hence perhaps the difficulties in producing a clear ROI, not only because of the recurrent problem with linking broader activities directly to sales, but because they are actually part of the business process, not a separate function.
So B2B marketing is alive and well in large corporates. Just don’t call it marketing.
This post was originally posted on The Marketing Society Blog.
October 12, 2010
Organizing & Curating Events: #Pearltrees Meets #140ConfI have written about Jeff Pulver's 140 Characters Conference (more known by its now popular hashtag #140conf) on more than one occasion, starting with his first Los Angeles event now more than a year ago. He has since held events in Tel Aviv, London, New York, Boston, San Francisco and other locations, with more on the way, including a small town one in the Midwest.
What I love about his events (and no, I don't work for him :-) is that he pulls together passionate people who know how to tell really compelling and engaging stories rather than pitch them or throw insights out on a panel on the "same ole same ole" topic with the "same ole same ole" people. Let's face it, life is about storytelling. Branding is about storytelling. Kids are about storytelling. Money is about storytelling. And when we perk up and pay attention, its because of a really good story, one with passion and authenticity behind the 'voice.'
I wrote about some of the 'characters' who participated in the LA event in a post last week. And in the same week, I posted a number of videos of many of the heartwarming storytellers, entertainers and performers who spoke in LA. Just search for 140 conference or 140conf on the We Blog the World YouTube Channel to find them all.
And in the same week, I posted a number of videos of many of the heartwarming storytellers, entertainers and performers who spoke in LA. Just search for 140 conference or 140conf on the We Blog the World YouTube Channel to find them all.
Finding and sifting through content after an event is overwhelming isn't it? It's overwhelming because A) there is simply too much content out there, B) search is not perfect nor is it customized for the way we (humans) think and C) there are simply too many 'channels' and social media outlets where things are posted.
In an effort to get more organized and save time searching, browsing and reading, Pearltrees can be a useful way for you to organize and curate content the way you want to see it. Why count on a generic, broad search engine or a geeky bookmarking service to display your world of interests and passions?
Below is the Pearltree I created just for the 140 Conference in Los Angeles, which includes customized pearltrees for each of the categories I decided to curate. In other words, I created a Pearltree for just women attendees, another for speakers, one for entertainment tweeters, educators and moms who are using social media in interesting ways and so on.
And, notice that I have embedded the Pearltree inside my blog post, which was as easy to do it is to embed a YouTube video. Copy and paste the code baby and you're done. It takes seconds to share it with an audience! Imagine the branding opportunities here.
To give you an idea of how easy it is to customize and share, below is the Pearltree I created at the Los Angeles event that contains only 'women tweeters/attendees', making it a great way to keep tabs on people's activity in one central place.
You can bounce from pearl to pearl faster than you can from web browser to web browser, getting quick updates at a quick glance. It also helps you find content quickly and readily and is a helluva lot more compelling to look at than a long geeky bookmarking list. I did the same thing for speakers.
Below is a Pearltree I created for the entire 140 Characters Conference, which includes links to the schedules of other city-hosted events Pulver plans to have or has had, i.e., Boston, San Fran, Detroit, London and so on.
Below is a screen grab that I took to show you how you can organize your Pearltrees within greater folders/or pearls if you like. My 140 Conference Pearl is within a Pearltree I call Conferences & Events, but you can slice and dice it however you choose, since you, are the curator and organizer, not Google. Here's a link to how Techcrunch Disrupt was curated using Pearltrees, a very effective way to capture the best of (or all of) an event. Refreshing isn't it?
October 12, 2010 in America The Free, Client Announcements, Client Media Kudos, Conference Highlights, Europe, On Branding, On Innovation, On Search, On Technology, On Women, Social Media, TravelingGeeks, WBTW, Web 2.0 | Permalink | Comments (0) | TrackBack
Pulver's New @BrandsConf Wants Speaker Proposals: #BrandsConf
Yesterday, Jeff Pulver announced @BrandsConf, a New York City-based conference on December 2, 2010 that will explore the "Humanization of Brands" and the underlying effects this is having on business.
He is interested in both speaker submissions and sponsors for this one day event, that is being held at the 92nd Street Y, the same location as his New York #140Conf. The venue is funky, down-to-earth and has good flow, with an elevator to the third floor cafeteria where you bump into locals who are there for the Y, not the conference.
One of the things that is so fresh about Pulver's events is that they have 'soul.'
Since the birth of the real-time Internet, many businesses around the world offering products and/or services have found themselves establishing a presence on both Facebook and twitter and have been challenged with the task of having to having to have someone (or a team) represent their company and become their online and physical voice for their brands. For many companies this is something both new and challenging.
He will focus on the human side of brands, since not only are people becoming brands in the world of always on digital marketing, but brands are people too.
After watching thousands of brands become alive on Twitter, rather than just being an observer of such trends this event will encourage people participate in that very important discussion.
He's looking for "creative, out-of-the-box thinkers" to come forward and pitch him something relevant they would like to discuss from inside the respective worlds of the business segment they are operating in. In the tradition of the #140Conf events, individual presentations will be 10 minutes long and panels will run 15 to 20 minutes.
The conference will explore a range of topics from best practices to the legal issues to the natural conflict of personal and corporate branding. The take-aways from this event will provide the attending delegates knowledge, perspectives and insights to the next wave of effects the real-time Internet will have on brands and business.
Pivot Focuses On Marketers Who Target 18-34 Demographic: #pivotcon
The Pivot Conference, a new conference dedicated to branding, marketing and social media is coming up from October 17-19, 2010 in New York.
The event singularly focused on marketers who target the 18-34 demographic — their attitudes, technologies and preferences – and the media and marketing that addresses them.
Today, the brand marketers' job is made even more difficult by the rapidly changing media and the flood of new technologies and tools. Pivot is designed to help marketers sort through these issues, to better understand their customers and the environment, and to come away empowered to create a successful brand strategy and market more effectively to young consumers.
Speakers from Arianna Huffington to Evan Cohen and Doug Rushkoff (who says "Pivot looks to become the TED of marketing conferences"), will share their ideas and experiences and provoke 'Aha!' insights among attendees who are targeting the largest, most unique and influential demographic we've seen in 50 years.
Highlights of the agenda include:
• Who Are You? Profile of the Always-On Consumer
• Mind the Gap: Measuring the Divide Between "Us" and "Them"
• Motives and Motivations: What Drives the Always-On Consumer
• Media and Advertising at a Crossroads
• The New Marketing Organization
• New Rules of Engagement: Listen, Engage, Measure
• Social Marketing: The Grand Experiment
October 12, 2010 in America The Free, Conference Highlights, Events, Magic Sauce Media, On Blogging, On Branding, On Journalism, On Technology, PR & Marketing, Social Media, TravelingGeeks, WBTW, Web 2.0 | Permalink | Comments (0) | TrackBack
October 11, 2010
Top Networking Questions: Man Vs Woman's Point-of-View (WDYT?)
A tweet brought me over to an Entrepreneur article that listed networking 'expert' Bob Burg's top ten networking questions.
What I found interesting and amusing from his list was that while the questions are no doubt useful, will no doubt get a conversation going and kick the networking 'game' into gear, it was clear that a man wrote them. So I whipped up a list of my own ten, which you'll find below his from a female networking expert. Try them both out and take notes.
Here are his 10 questions:
1. How did you get started in the (______) business?
2. What do you enjoy most about your profession?
3. What separates you and your company from the competition?
4. What advice would you give someone just starting out in the (______) business?
5. What one thing would you do with your business if you knew you could not fail?
6. What significant changes have you seen take place in your profession through the years?
7. What do you see as the coming trends in the (______) business?
8. Describe the strangest or funniest incident you’ve experienced in your business?
9. What ways have you found to be the most effective for promoting your business?
10. What one sentence would you like people to use in describing the way you do business?
Here are my 10 questions: (note that often, I expand on the same question to get more 'sauce' or 'data' (male translation).
1. Why specifically did you get started in the (______) business? Was it an "event" or a person?
2. What are you most passionate about in your work?
3. If you could give me three lines that convey the magic you have over your competition, what would they be?
4. If someone were starting out in your industry today, what was the one moment you had when you knew you made the right decision for staying in this biz and what was the one moment that gave you doubts?
5. How do you personally measure failure? And when you were told that you failed, how did you handle it?
6. The landscape and industry has changed a lot over the years for you -- what is the one positive change for the next generation that will change your business dramatically and what is the most negative change that impacts either quality or ethics?
7. What's the game changer that's either already here or around the bend that will overhaul the way you do business?
8. Tell me about the most bizarre person you've met over the years, why you thought they were bizarre and how he/she had an impact on you?
9. What works for bring in new revenue for you and what doesn't? When you mention your brand's name, what are the 3 consistent things that people say over and over again? Are YOU in alignment with that brand? What about your CEO?
10. So, it's retirement day from this biz and you're off to do something entirely different. What are the two things that you helped change to make the world a better place because of you being in this industry?