December 19, 2011
Steve Jobs Life Lessons: How Do They Play Out In Your Own Life?
The 600 page Steve Jobs biography by Walter Isaacson isn't one I've picked up yet but Lance Ulanoff recently finished it and wrote a piece on Mashable about lessons learned -- aka insights -- from the man who was mysterious to so many of us, being described as creative, driven, intense, mean, focused, innovative, entrepreneurial, masterful, and a genius.
He has been ranked up there with Einstein and by others who are either bitter, anti-Apple or who worked with him and just didn't like the man, as lucky albeit smart.
Below is the list of so called lessons gleaned however for Lance's take aways, read the original blog post, which also includes a page of fabulous inspirational quotes, one of which includes this reminder, "don't settle." I think about that phrase today more than ever.
As we get older, we realize that we have less time to "settle" and live an extraordinary life. When we're really young, even if we subscribe to living a life far beyond "settling," we don't have the wisdom or years behind us to know how fast the decades march on. We often live in the moment which is a beautiful place to live, yet the perspective of time has little meaning.
Next to each lesson learned below, are my own reflections and experiences of working in the technology industry, many of which reflect back to Steve's decisions and mindset. Also refer to my "so long Steve Jobs" blog write-up here,
One of the most frustrating things I deal with in working with start-ups with small budgets is how many compromises need to be made on a consistent basis. It has also made me and the entrepreneurs I work with learn how to become more resourceful along the way. That said, I think about the "one chance to get it right" more often than not and this means stepping up to the plate. Work the long hours, hire the right people, don't undervalue marketing or positioning, get the product out there before your competitor jumps ahead of you...the industry just moves too fast.
Make Your Own Reality
My take away from this is connected to "not settling." It's also about building a better life by not accepting the reality you've been given, for you almost always have the power to change a current reality. Sure, you can come up with every excuse in the book: I don't have the money, I don't have the access, I don't have the education, I don't have the resources, yet Gandhi didn't let don'ts, even if they were different ones, get in the way of his success. Steve Jobs didn't either. I say this to teenagers whenever I get the chance: Don't let someone else write your life story or dictate how the chapters should unravel. This one still keeps me up at night sometimes.
Control Everything You Can
This is counter to so much of what the social media afficiandos and purists believe, which is centered around collaboration and giving up control. The latter is also something I see as a new "American" behavior even outside the technology industry where parenting is often about collaborating with your kids rather than disciplining them.
Control helps keep things on target, your vision in tact and products on schedule but it also can result in alienating people around you, not allowing others' creativity to flourish and the inevitable...once you're out of the way, what happens to the company and its products?
Control can deliver great things - look at Picasso's paintings and Steve's iPhone. Yet, those I talk to give Apple three years with Steve gone. I'm not sure that I agree, but you get the idea.
Own Your Mistakes
This is probably one of the hardest things to do, particurly when a bad decision negatively impacts a large group of people. But it's also PR 101: when you do a "dirty," whether it was intentional or not, own it, apologize, commit to fixing it and move on. If Clinton had done that earlier and embraced his actions from a place of leadership, perhaps we wouldn't have spent so many cycles focused on blowjobs more than the state of our economy. Europe trivialized it and we behaved like high school children, including "some media."
I love this one. Sometimes we know ourselves but don't "give" ourselves what we need and so I'd add to know thyself, trust thyself. One of my favorite quotes and it isn't a Steve Jobs one: Just trust yourself, then you will know how to live. -Johann Wolfgang von Goethe.
Leave the Door Open for the Fantastic
Is it fantastic or is it outstanding? I prefer the latter because it takes us beyond fantastic. Fantastic is an experience, which Steve Jobs certainly created for us again and again, but outstanding is a way of living, a way of being.
Don’t Hold Back
Ahhh, is this one of the reasons I love Italian culture so much? Or why people like Steven Spielberg awes us time and time again? Don't just give it to them baby, but give all of it to them. As big, as great, as dynamic and as extraordinary as you can.
Surround Yourself with Brilliance
This is a general lesson for great leadership. Outstanding leaders do this time and time again. Choosing and "curating" the right team for a project is a skill of a master. And, rather than be afraid that who you surround yourself may just be more brilliant than you, you embrace it.
Build a Team of A Players
Ahhh, mediocrity. There's nothing that drives me crazier than mediocrity, particularly in business. And "real" A players I'd argue don't waste time trying to convince you that they're A players; they just execute.
Sure, this largely applies to person-to-person contact, whether it's about managing your team or being ethical with your board and calling the right shots. That said, when I see this statement today, I think about truly being yourself amidst a world of cluttered voices on the web.
When I see a tweet, I think "are they doing this as a way to game the system and up their Klout score aka "perceived influence" or are they doing it from a centered, balanced place? aka "this is who I really am and what I really think".
Or, are they trying to deliver an aura or image of what they think is respected by their peers, some of whom haven't been behaving so well lately?
Scrambling to get respect from the gate keepers is all around us and some of the conversations I'm hearing and part of behind closed doors is astounding.
I think to myself again and again, "are we really having this conversation? Is sucking up to X or Y influencer while burying who you really are worth it? It's a game not worth playing because it's a life not worth living. And, yet it's happening all around us. In politics. In technology. In life.
There are some people who you would build a moon for even if 1,000 people in a row told you a moon couldn't be built. Steve Jobs had that gift which resulted in outstanding products that changed the way we live our lives. Richard Saul Wurman had that gift when he developed the TED Conference concept. Tony Robbins has that gift when he stands in front of thousands of people. Obama has that gift through his calm and articulate embodiment. Being persuasive by being "real" and "intentional" is the most powerful gift you can give.
Show Others the Way
We all need mentors whether we think we do or not. Sometimes we're the teacher, sometimes the student and sometimes when we think we're the teacher, we end up being the student. I would add to this that the real talent in showing others the way is finding out how people learn and showing them the way in their modality or language. Some teachers only know how to teach from their own modality which leaves a huge percentage of people either bored, pissed off or simply confused.
While it may seem like an awkward aside to raise here, it feels right as I write this. I wish women would stand up for women in business more than they do. I know a lot of incredible women who help, inspire, nurture, fund, and more, however what I haven't personally experienced is women taking risks to help pave the other for others in their peer group. (risking a powerful relationship behind closed doors by speaking up or making things right, speaking up publicly or simply taking the time to encourage in a deep and meaningful way).
By the latter, I don't mean sharing. As women, we do this well. We listen, we share and show our girlfriends we "understand them."
I get some of the reasoning behind why we say no: we're already overspent and don't have the time or energy, we want to reserve that energy for children and family when we're already doing so much, we don't want to risk tampering with a connection that has been instrumental in getting us to our current positions because quite simply, it ain't an easy compromising ride to get there. And so on. That said, the majority of people who have "shown me the way," have been men.
Trust Your Instincts
Steve Jobs was a master at this and most great leaders are too. Women btw are really good at this in their personal lives and we need to know that its an incredibly rich asset in our professional lives too. The best leaders are strong enough to go to a place of solitude when the noise of external voices telling them what to do becomes so loud that they can no longer hear their inner voice. Our inner voices always lead the way.
Silicon Valley is great at taking risks and it all started with the guys at the forefront, Steve Jobs and Steve Wozniak being instrumental in the early days. One of the things I see with companies outside the U.S. is that risk taking is less embraced because it's not part of their culture.
There are always exceptions of course: great products are great products, and great leaders are great leaders. That said, I have seen hesitation and uncertainty first hand in working with start-ups and entrepreneurs now from France, Scotland, Belgium, South Africa, Australia, Ireland, Canada, England and others. If you truly believe in something, there's no room for fear and doubt. Trust, believe and take the risk because if you don't, someone else most certainly will.
Follow Great with Great
When I read this, I thought of what those who have been to the top know all too well, "you're only as great as what you've done lately." That said, there are entrepreneurs in the Valley and elsewhere who had a successful exit and never "created" anything else. Yet, they're still part of the conversation, at all the VIP dinners and are even funding other startups because they have the money to do so.
You know the drill: you get access when you have one of the following: power (connections to people or things other people need), money (you can buy that access), position (you hold a title at a major company or in government and can use your influence to help), in the inner circle (are part of a prestigious family, went to college with or are buddies with someone of influence and so the latter three are automatically waived).
What's truly remarkable is when none of those things matter, you push them all aside (or simply ignore them) and just consistently keep building great things that benefit people. Steve Jobs showed that he was capable of that with the iPod, iPhone, iPad and Pixar. Other "greats" do the same.
Make Tough Decisions
Tough decisions often make you unlikeable, at least to one group or person. I had a reflective conversation in a long cab ride recently with someone who worked with Steve Jobs in the very early days. He attended a small gathering of like-folks after his death somewhere in Silicon Valley.
A question was presented to another person in the group who also worked with him: did she "like" him?The response was one of silence and no one said a word. A lot of people didn't like him. A lot of people didn't like Picasso.
I'm not suggesting being an asshole is a formula for success but some great leaders who are also artists are often unliked. Steve Jobs was an artist and while he was unliked by many, he was also a visionary who created great things, including inspiration for others to find their own genius inside of them. A gift. Making tough decisions is part of that gift.
Presentation Can Make a World of Difference
It's amazing how many people still rely on traditional Powerpoint slides for presentations. Boring ones. Frankly, I hate speaking in front of large groups and feel "more secure" about my delivery when I use visual aids. Quite simply, its a crutch that helps us move the presentation along when what we should be doing is telling a story from our heart and life experiences that educate, inspire and ultimately move people to action in some way.
Some of the greatest TED talks have used some visual aids, even a slide or two, but 80% of their presentation is about flow and about story. If storytelling isn't the essence of what you deliver, then it most likely isn't an outstanding presentation.
Find a Way to Balance Your Intensity
I would add to this since balancing your intensity isn't the whole picture; balancing your life is what you need so you don't burn out and can find peace with what you signed up, aka your career. If you're not working part-time or gave up a job to raise a family, you're probably spending more time in your work life than any other thing you do. Striking a balance is critical to sustaining happiness and peace with that decision. Life is a long road. Balance sets you free.
Live for Today
Steve Jobs was much more able to go to that place after he learned about his terminal illness. While intellectually we know that we should live for today even when things are going our way, very few people do.
Isn't living for today just another way of saying "be present"? And yet, even if we've hung out in Buddhist temples, spend quiet time on yoga and meditation mats, it's hard to live a very present life all the time. Our brains aren't wired that way. At the core of our decision making, even important ones is our lizard brain, a pretty unevolved part of our bodies. Refer to my post on Linchpins, lizard brains & getting uncomfortable.
While there are people who share their wisdom and bring others up with them as they themselves rise to the top, I see sharing explode when people hit their forties, whether or not they have children. Something happens when you've reached a certain plateau -- call it wisdom, call it inner peace -- where the race no longer matters. Sharing matters more and for some, it's the only thing that matters.
For the original once again, go here as it was my inspiration for this variation...
December 06, 2011
Paris: The Loves, The Peeves, The Fashion, The Rules & The Men
Every time I arrive in Paris, there's always a "dating and mating" period, where I have to become re-acquainted, re-accustomed and re-united in a way that is less natural than New York City, where I go through the same ritual despite how many umpteen times I've been there.
It typically takes about two days and my curses at the bureaucratic schtuff that gets in my way starts to subside a bit and Paris becomes Paris in all its glory, dark chocolate, crepes, brasseries, grand boulevards, shopping, cafes, gastronomie chefs, quaint Marais and Latin Quarter alleys and all.
The getting re-acquainted period goes something like this as I walk into my first shop, cafe, restaurant, hotel or bar. 1. Bonjour Madame. 2.
Not awake and still jetlegged, I'm thinking: Oh yeah, French. Rewrite your brain but oh my brain is so tired. "Bonjour" I say with perkiness in my voice to hide the fact that I didn't sleep on my 10 hour flight and the fact that I'm pissed off that I always used to sleep through everything including flights and now long flights are brutal rather than a napping or grazing day.
I adjust my scarf and hat to avoid looking too American a k a a sloppy, uncaring, horribly dressed female with an oversized coat and white sneakers for comfort. (note you won't find the latter on my feet in Paris -- ever).
Who said looking fabulous, sexy, French and stylish meant you could wear comfortable shoes, especially masculine flat-soled sneakers for crying out loud? I agree with the French on this one.
3. I roam for hours, not wanting to interact with anyone. On the first day, I just want to look and meander, look and meander AND as presently as I can amidst drizzly rain drops and 30 degree temperatures, take it all in as if its the first time.
4. Return to hotel within the first 24 hours. Something or another doesn't work for some strange reason - some stupid rule that doesn't make sense to anyone west of France, some design decision that got in the way of practicality or old plumbing. Fatigued, I ask as if on automatic pilot: 8 more hangers, 2 blankets and another towel knowing that I've probably only been given 4 hangers, a small blanket that will be sure to leave me freezing cold in the middle of the night and one or possibly two small towels that the Parisians call bath towels. (yes, often even in a 4 star hotel).
Then there's the European hotel lighting system...you know the one; your key must be inserted into a slot at the door before any of your lights work and one light often controls some random one on the other side of the room and you spend countless minutes trying to figure it out (no Renee, it's typically nearly an hour).
I know the logic is centered around sustainability and conservation but crikey, they make it so complicated that it becomes exhausting even when you know the concept. What's wrong with a simple on and off switch? (BTW, I have noticed that many of the 4 and 5 stars in South America and Australia
Simplify grasshopper, simplify.
As I walked down very long and very wide boulevards on my "first night of many first nights," Boulevard St. Germain which I know fairly well and L'Universitie and Rue Saint Dominique which I don't know as well, I took in every face and accent as I ended up having to talk to 90% of them.
Of course I got lost - despite how many times I've been here, I always get lost when I walk the streets at night. It seems to be another part of the annual ritual even if it is in fact, a familiar road.
The same thing happens in the states - it's just not the way this 'right brain' is wired. You'd think by now, I'd find one hotel or apartment I absolutely love and just book the same one every time.
A Sag who loves spontaneous adventure is less likely to make those practical decisions although more times than not, I wish I had. No one was from Paris and those who were, did their best to guide me in the right direction in their broken English (the majority) and I did my best to understand in my broken French (which used to be a helluva lot better).
I always seem to find my way home and the blind exploring isn't necessarily a bad thing. (it's better in May than it is in December however. Did I mention it's supposed to be 3 degrees C this week?) Below is the "Things That Bug the Crap Out of Me" in Paris List:
- Rules & Regulations: I realize that some of the "rules" in Paris are cultural. For example, don't mess with a French chef's menu by saying hold the cream or hold the cheese even if it means you'll have an allergic reaction and be sick.
- God forbid you muck with his ingredients. Or, don't dare ask for a taste of an open bottle of wine even if you've told them in advance you plan to order a bottle and drink and eat well into the night. In my case, I even mentioned reviewing their restaurant on 3 different venue occasions and still got a "no way we can do that madame."
No way means what? A splash of wine (literally) will do what to your bottom line if it means a customer leaves happy s'il vous plait?
Might it not mean that the customer doesn't order something she doesn't want and then writes positive things about your place afterwards? Cultural or not, it's marketing 101 and old school protocols like these simply come across as inflexible and not listening to your customer in a world where listening and engaging are the easiest (and might I add, cheapest) things to do to gain a loyal fan.
- Arrogance & Attitude: This is related to the first point, particularly the inflexibility about what's possible and not possible. Paris isn't India after all based on a caste system where "if its not in my job description, no can do Madame." Crikey, it's the romantic international capital of the world. If a woman wants a splash of wine, give it to her. The tip and good PR for months and quite possibly years to come will more than make up for it.
When I checked into my hotel, I couldn't get over the attitude of the bellman when he realized he had to move my fairly large bag to another room on a different floor (it's a small place and even though there was an elevator, he would have had to navigate a bit).
Isn't this your job I'm thinking? I can't imagine my bag was larger than any other woman's bag coming to Paris for nearly two weeks, particularly given the fact that I was only 45 pounds of my 50 max for the airplane and at least a third of it was camera equipment.
The bag even had wheels for crying out loud. In the end, I just smiled and said I'd take care of it myself - his bad attitude wasn't worth the extra time I had to spend looking at his sour face when 10% of his job is to get my bag from A to B and the other 90% is just about being nice, warm and pleasant, so my overall hotel experience is a memorable one.
- Snobbery Towards Americans: This one pisses all yanks off, yet frankly I actually get it. To be fair, after spending 7 years+ living and romping around Europe, yanks wore on my nerves as well. And so, I sympathize, however one of the things that I've noticed over the years is how similar French are to Americans.
- Sure, the average knows a helluva lot more about culture, literature, global matters and geography, but it doesn't go without the characteristics of complaining, whining and the belief that they're the best country in the world. How is that different from Americans for the most part?
That said, having dinner along Rue Saint Dominique on my first night, I moved tables because the American accents and loud voices were so obvious and tacky, I couldn't tune out. And so, it was simply better to move, politely of course.
I think my main issue with it all is how blatant and vocal the French are about it, rather than acknowledge the differences, but also the positive side of American culture and its people: friendliness, fun spirited, energetic, entrepreneurial, authenticity (minus a chunk of LA - a boat load of friends living there are bound to email me about this one, but I think a boat load is a fair enough statement since its so clearly not all), and resourceful.
Yanks know how to get things done and if something doesn't work the first time, chances are they'll try a different approach and keep trying until they succeed.
- Internet Connectivity in Hotels: The "having to connect using tons of codes & often" issue doesn't apply just to Paris or France for that matter but other cities in Europe as well. (London less so). When I was in Budapest and Prague over the summer, I had to go through the same thing. Munich too. You're given a code, you enter it with a password, then you have to fill in your life's particulars and in the case of my Paris hotel, I had to agree to spam mail and so I used a spam email address.
The problem is that it only works for 24 hours and often if your laptop goes to sleep or hibernates for a bit, you may lose the connection and have to go through the process from scratch.
To make things even more inefficient, you have to get a new code from the front desk and most of the time, they are printed off on little slips of paper they hand to you. Often the codes are so long, its more efficient to trek all the way downstairs to get the paper than the painful process of having them read it to you with errors over the phone.
Below is the Love the Crap out of Paris List:
- The Formality: Part of the rules and regulations part of their "culture" and frankly, the way things are done, is a formality aka a formal way of behaving in the world. Protocols exist damn it, follow them or take your barbaric uneducated unsavvy self home.
- Part of this I find fascinating, anthropologically speaking. For example, when you order from a menu, even if its a price fixe menu that includes a dessert, you don't tell them what you want for dessert while you're ordering course one and two, even if its listed there and the waiter is standing there writing it all down.
Later, he says, "It's out of order." While a small example, this kind of behavior applies to many things in Paris: protocols for trying clothes on, ordering a coffee, museums and so on.
One year I was staying with a friend in one of the burbs (the year I learned to master the RER and beyond) and he had left 4 little bottles of wine for me in the fridge as well as some interesting pate. I decided to drink one of them, which was a tough decision, but opted for the one that looked the most unusual in the end. He later informed me that I was supposed to open all of them and sample some of each, not drink just one. Who knew?
- Attention to Decadence and Design: While Rome and London do a pretty great job on the design front, there's no better experience than going into a chocolate shop or bakery and leaving with a beautifully wrapped piece of something that looks as good as it tastes.
And, it's not just about their chocolate and patisseries, but all of it....linens, towels, scarves, hats, jewelry or frankly, something as small as a barrette or card. They take care to wrap it and the packaging is fabulous, every time.
It's the same way they serve their coffee and everything else for the most part. It's not as grand as it was ten years ago but I think this is more of an economic consideration than anything else.
- Shopping: see above. I LOVE LOVE LOVE the boutiques and higher end shoe/boot shops in Paris.
- The Men: the same things that frustrate the hell out of me with French men are some of the things that I love. I could easily lose the patronizing attitudes and the trend that mistresses are as common as having a therapist in LA. But French men are charmers and unlike any experience I have ever had in northern California, they make me feel feminine.
American men from the South know how to bring this out in a woman (while we're on making sweeping generalizations but if you can remember that they're generalizations based on a combo of observations and direct experiences, bear with me and read on). It's the way they talk to you, pay attention to you, delight in the small details of your eyes, your hands and your life story.
Additionally, like Italian men, they care about design, the way they dress and the way a woman dresses as well - the more feminine the better. And, they cherish in this and it rubs off. (No doubt, there will be a lot of woman who disagree with me over this one and might even be pissed off, but we can have that conversation -- or rather debate -- offline sometime over a glass of Bordeaux).
- The Food: Need I say more? Even the tourist restaurants where the food isn't out of this world, it's presented in such a way that it could fool you.
Something will be memorable about it in the end. Go to local brasseries, restaurants and cafes wherever you can of course and take the time to explore especially if you're in Paris for longer than a 48 hour business trip. For more on food/wine in Paris, click here.
November 23, 2011
Startups Pitch & Strutt Their Stuff at MUSIC Techpitch 4.5 in London
Recently, The Next Web reported 8 startups had been selected for MUSIC techpitch 4.5 in London. After a series of 3-minute pitches and Q&A sessions, Webdoc, an easy and creative way to share rich-media all in one place, emerged as the winner.
It took place at EMI’s HQ in Kensington, startups had an opportunity to get the word out about their ideas to investors, one of which was an opportunity to participate in an investment meeting arranged by Par Equity, which is one of the largest investment networks in Scotland.
While 3 minutes isn't long (less than half the time of the on-stage DEMO pitches), it is in fact longer than 140 characters. Trust me, I'm a fan of in-depth pieces and features articles; I still have a hard time cranking out short blog posts, yet I'm also prolific on Twitter...tweeting is a great exercise even if you're not a Twittaholic because it forces you to say more with less and trains you to write better headlines.
Enuf said. 3 minutes is enough time for an elevator pitch and most companies don't have them nailed even when they know an investor is listening. Also check out Dave McClure’s 10 tips for the perfect investment pitch.
Other startups which got call outs included Dizzyjam, an online service for independent music artists to create and sell their own merchandise and Hitlantis who presented a unique way of visualizing and discovering new music.
November 04, 2011
Technorati's Shani Higgins on the State of the Blogosphere
Technorati CEO Shani Higgins presented the annual State-of-the-Blogosphere at BlogWorldExpo this morning. Below are some of the more interesting stats Higgins released in a shotgun array of slides after slides with stats after stats.
When Mitch Joel, who has been blogging for about as long as I have, asked "what defines a blog today? Is Huffington Post a blog? Is an economist who presents an opinion on a site that looks like a blog a blog? Says Higgins, "the independent web is what blogs are...." In other words, not necessarily controlled by a brand or a publisher.
Of bloggers today, 61% are hobbyists. Professional part-timers make up 13%, corporate bloggers make up 8% and entrepreneurs, which is a new category this year is roughly around 13%.
Of bloggers geographically, 50% of bloggers still comes from the US, which apparently hasn't changed much from last year. 65% are aged between 18-44 years old and 59% are male, which is down by 5%, meaning more women are blogging than last year this time.
An oustanding stat is that on average, bloggers have 3 blogs, 50% have been blogging 4+ years, 80% have been blogging 2 or more years, 44% blog 2-3 times per week or more, with pro segments blogging daily. One third of bloggers work in the mainstream media as a writer, reporter, producer or on-air personality.
Reasons Why People Are Blogging:
- To share their expertise and experiences with others – 70%
- To become more involved with their passion areas – 58%
- To meet and connect with like-minded people – 50%
- To gain professional recognition – 42%
Success Metrics - how bloggers measure their success in order of importance:
- Personal satisfaction
- Number of unique visitors
- Number of comments
- Backlinks from other bloggers
Social Media Use:
- Google+ = 66% of probloggers (58% of all bloggers are on Google+)
- Facebook – 92% of probloggers
- Twitter is used to promote their blogs: 71% of all bloggers agree, and 90% of all probloggers agree.
- Facebook – 50% of all bloggers have a separate account for their blogs, 75% of all probloggers. Of this group, bloggers are primarily using Facebook to promote their blogs. 37% of all bloggers say they link their Twitter & Facebook accounts.
- Google+ users, 10% of all bloggers have a separate account for their blog, 27% for probloggers. Bloggers who primarily use Google+ to promote their blogs is 27% of all bloggers, 45% of probloggers. Only 13% of this group syndicate their content.
LinkedIn comes in after Facebook, Google+ and Twitter and Digg fell below Tumblr and Foursquare.
Social Media Drivers - in order of driving traffic:
Facebook, Twitter, LinkedIn, YouTube, Stumble Upon, Google+, Tumbler, Flickr, Yelp, Vimeo, Plaxo, Picasa, Orkut, MySpace, Friendsster, Foursquare, and Delicious, with Digg coming in last.
The number one influence for bloggers is other bloggers. In other words, 68% of bloggers look to other bloggers which determine things more than anything else aka "the influencers influence the influencers" says Higgins.
Brand behavior is important, but just how important is the perception of the brand to a blogger? And, what is a blogger prepared to accept on their blog? Compared to last year, bloggers have increased their criteria for the kind of brand they're willing to accept on their blog. Whether bloggers are influenced by a brand or company’s behavior:
- 25% encouraged other bloggers to discourage other bloggers from using a brand.
- Bloggers still boycott products and write about the fact that they boycott products and companies.
The biggest complaint is that 60% of bloggers feel they are treated less professionally by brand representatives than traditional media, down from 64% in 2010, which isn’t significant.
- 15% of bloggers characterize their interactions with brands as very favorable.
- 34% of bloggers characterize their interactions with brands as favorable.
- 51% want to work with brands directly
- 49% want to work through an intermediary.
There are mixed reviews on brand interactions: less than 25% say brands provide value, or are knowledgeable about their blogs. In describing the communications bloggers receive from brands, bloggers felt that brands are not very knowledgeable about their blog, their content and blogging style, nor are they genuinely interested in learning about their content and what they cover. In other words, brands have to work much harder and get more personal. And, I'd add, listen.
86% of bloggers disclosed that a post was sponsored or paid.
58% disclosed they had received a product they reviewed.
The highest is product reviews, followed by sponsored posts, focus groups and spokesblogger or brand ambassador in that order. In terms of what their audience liked the best of this list, it was product reviews.
Tools that Brands Use:
Blogger outreach 12%
Majority of the above have only been using social media for only 1-2 years.
34% of them have their own blogs.
- 4% of all bloggers and 37% of full time pros say blogging is their primary income.
- 14% receive a salary for blogging with the average being around $24K, the highest report was $140K.
- Display ads represents 34%
- Affiliate ads: 31%
- Search ads: 27%
- Paid Posts: 34%
- Spokespeople: 5%
The following results came from bloggers when asked what was the fee they’ve been paid for a single instance of the following:
- Being a brand or product spokesman: $1,365
- Paid to give speeches: $1,560
- Paid to attend events: $1,018
- Paid for a broadcast media appearance: $796
- Received an item of high value to review or endorse: $409
- Print or other media contributor: $935
November 03, 2011
What is REAL Influence? Will Klout & Other Tools Define & Control You or Will You Define Them?
There's been so much buzz -- on and offline -- about Klout's decision to unveil a new formula which supposedly recalculates scores more accurately, the result of which brought most people's "popularity" scores down a few notches, including my own.
While I think what the guys over at Klout are trying to do is admirable and truth be told, we need really smart analytics and measurement tools to break through the noise, what we have today simply isn't accurate enough or "whole" enough to give us the real truth on who's influential and more importantly, in what circles and why.
Wouldn't it be more interesting to know who had a Klout score of 80 in food and wine, 80 in social media, 80 in fashion, 80 in politics and so on?
Wouldn't it also be more interesting if tools like this took into consideration a person's offline influence as well as other things they may have done, such as a bestselling book or created a program that made an African village sustain itself?
Part of the issue is that we're early and all of the vendors trying to innovate in this area are trying to figure it out. I spent time talking to Klout's CEO and founder Joe Fernandez in Dublin recently at a web conference and I think he's a great guy who's trying to do the right thing.
I jokingly complained that I've seen 21 year olds who are new to social media, new to Twitter and new to business whose Klout scores have been higher than mine on some days. There are many things they take into account when dishing out a Klout score, including the level of engagement. Crikey, if you're my niece's age and have thousands of Facebook friends who have a ton of time on their hands and can chat away all day with their friends, regardless of how big the circle is, then no doubt, that online "activity" gets engagement brownie points which goes into the Klout analysis.
While engagement could be high in this 'circle', it is its own ecosystem and the real question is: will this voice influence a certain number of people to buy a certain product or take a certain that builds brand awareness?
I have 3 Facebook pages attached to my name, all of which are mine, but I don't get credit in the Kloutsphere for any of them because they can only give you points for one Facebook account - your personal one. When I asked Joe about this, he had a logical explanation. There are far too many people managing a celebrity or brand's Facebook fan page and they shouldn't get credit for that level of influence when the page is about someone else. Fair enough. But what about those whose Facebook pages are legitimately connected to themselves? Small business owners would also fall into that category.
Yet, despite the fact that the numbers aren't accurate or "whole," tons of vendors and brands are jumping into the lions den and testing things out. Frankly, there's nothing wrong with that. With every evolution and revolution, you need to learn by trial and error just like we did with email after fax, blogging after websites and Twitter after AOL IM.
One of my issues is how much credence we (as an industry) give these early tools and how much of a time waste they are for so many I know including me at times before I kick myself back into perspective, nevermind the cultural impact which has quite honestly turned into a popularity contest. I feel as if everyone is competing to be Ken or Barbie and we're back to high school behavior in a way that's not healthy.
Scores are one way for brand marketers and PR folks to create a list of targeted bloggers and tweeters they can go after, aka a list of the most influential voices who must hear about their product or service. I get it as I've been on the pitching line - both in front of it and in recent years, on the receiving end with We Blog the World.
As Geoff points out, the most influential people in any given sector aren’t necessarily on social media. They hire other people to serve as community managers. As one example, Klout only gives President Barack Obama an Influence Score of 48.
While we do need analytics and tools for measuring, they need to take offline influence into consideration as well as more complex elements and texture that can extracted from people's social graphs.
It's time to bring in the socialogists and anthropologists. One of the best talks I've heard in awhile on a Web-something stage was in October at Web 2.0 Summit by Intel's Genevieve Bell, an Australian born anthropologist and researcher. She is the director of Intel Corporation's Interaction and Experience Research and her talk was begging the question: what if we built data for humans rather than devices?
Looking at data from an anthropoligical and "human" perspective (bring on more women please), means that we can take the science out of the analytics just long enough to get the pieces that make up the multiple facets of what makes someone who they are into the "measurement" pool.
Christopher Poole (aka @moot69 on Twitter) also raised the point at the same conference that who we are online may not necessarily be who we are offline. In other words, my social graph online may be very different from who I am in my personal life or frankly want to be...the games we have to play with social media to be part of the conversation -- authentic voice or not -- in order to keep up with metrics and measurement are currently robotic and linear at best.
Relationships are what really matter and building them take time. I've been working on (yes, while I LOVE it, it's work and takes time), building relationships for over twenty years and yet, my Klout score is lower than someone who's barely been in business or is even old enough to have a relationship with someone longer than a few years of their adult life.
Geoff also refers to this in his post: "without a relationship, it would be extremely hard to get that high scoring influencer to invest energy into your effort. Instead you would have to focus on the magic middle and build your own influence from the ground up."
Gavin Heaten refers to Granovetter’s “strength of weak ties”. While the original post is now a few years old, his point is still relevant. "Social influence and its impact on action is determined by a large number of “weak ties”. So those blogs which are built around an identity which is well-known to its audience (strong ties) is less likely to carry social influence."
Yet, buzz agents, PR people, marketers and large brands are deciding who's influential or beyond that, who can move their brand or sell products inside that brand....all based on these scores.
I went to the Travel Blog Exchange (known among those in the biz as TBEX) in Vancouver for the first time this past year and it was loaded with travel vendors, resorts, hotel chains, restaurants, retailers and more vying for travel blogger's time and ultimately "ink."
While I spend a few hours a day nuturing a travel and culture blog, I also run a business. Many of these bloggers are doing this full time so are spending a lot of time gathering content from the world's most popular destinations and there is an inherent value in that. Yet, many of these 21-25 year old bloggers are enjoying free trips around the world on some brand's dime based on Klout scores and other things like it.
Fair enough, trust me, I wish blogging were around when I backpacked through SE Asia, Australia, Africa and Europe when I was 22. But I think some other form of value will be necessary in the future as online publishing is being rewritten.
I often wonder if I were blogging and tweeting at 22, whether I would have spent less time chatting with a villager next to a fire on some remote mountain had I been loaded down with technology? When I went on those adventures, I wore nothing but a mid-sized rucksack on my back and an old Fujica AX3. My main consideration was making sure my film didn't get roasted in the Southeast Asian sun or when I went through security lines at airports.
Today when I travel, Foursquare and Twitter (via Hootsuite) are close companions. I often tweet in real time as I'm walking down an escalator and see something interesting and at times, can get so wrapped up in following streams, that sometimes I forget to have a conversation with the guy from Chicago or Tokyo standing next to me.
It's far too easy to get caught up in check-ins, status updates and Klout scores and there's no one who can disagree, that its addictive. It's precisely what makes gamification a godsend to marketers today. And yet with all these distractions, what are we losing and are we forgetting what "real influence" and "real relationships" are in the process?
Refer to my Google+ blog post which talks about data overload and over consumption.
Two decades ago, I would have had a Klout score of zero in the travelsphere and yet by the age of 25, I had been to more places than many travel writers at magazines and newspapers I met along the way.
I didn't spend any time building relationships with influential 'travel sources,' but with the locals I met en route and here is where I captured magical stories, most of which were written down in an old fashioned diary every night by a fire or from a rickety bed.
I would argue that in a world where the lines between marketers and content creators and publishers are muddy, that large brands should ask for more than a little link love, or a certain number of tweets. How about strategic feedback based on years of valuable insights, experience and perhaps connections to people where both sides benefit in a mutually positive way? Airlines take note. It's not rocket science, it's called listening to your customers, and not just those with high Klout scores. Pay attention to what customers are saying -- on and offline -- and implement changes so they're singing your praises alongside your marketing department.
Another example of a missed opportunity for "influencer collaboration". This past summer, I was flown out to a conference with about six other bloggers and while I was given hashtag and Twitter data as well as the program in advance, I had no knowledge of who was attending the conference so I could connect with people who shared similar interests and passions in advance.
Imagine the power of my writing a story about the work of a few of the attendees as well as their speakers? Ammunition for selling tickets the following year, especially if a new initiative formed as a result.
At events where everyone is interesting and has a story to share, the magic of what can be discovered doesn't always happen on the stage. 90% of my best stories are gathered off the stage and compelling input is often found from those who are not asked to speak or haven't written a book.
And, did those speakers who authored books know the bloggers and journalists who were attending? They should have known in advance so they could have taken the opportunity to send us a copy of their book to read before their presentation. Insights would have been much deeper and after-the-talk conversations much more powerful.
Sure, we all could have done our own homework and sure, if we were interested in a particular speaker over another, we could have proactively ordered their book on our own. That's not my point. In a world of over data and over pitching, we need aggregators and curators, and human ones are often the most powerful ones.
Proactively faciliating those connections in a way that is more powerful and intimate increases the likelihood of more stories, especially ones may include more depth and texture.
I think that marketing and PR people have to not only become content creators on multiple channels but also strategic faciliators, aggregators and curators as well. I also think that asking bloggers, tweeters and other online influencers for input into their processes, products, services and ways of communicating will be critical to making this new ecosystem purr.
Events like TBEX for the travel industry, BlogWorldExpo for bloggers and social media addicts, TED for those who thrive on ideas and innovation, DAVOS for those who are participating in the global economy in some way, the national auto show for those who live and breathe cars and thousands of others were created for a reason. Sure, someone thought of an event that would draw people together including sponsors and they could profit from the outcome.
But the real draw for those who attend, even those who fork out the money to host, is the networking and the value of that "in-person" networking over the years. It was one of the reasons people were so upset when COMDEX died, the largest computer show of its kind in the U.S., an event that drew together anyone and everyone who mattered in the industry once a year in the ugly sprawling city of sin Las Vegas.
There, we built a community, and old timers still talk about memories they shared -- in the flesh, not online -- where stories, drinks, food, dancing, ideas, demos and deals were all shared. TED is a great example of a community which has been created both on and offline, and now extended through TEDx events throughout the world.
Relationships are built by investing time in people. In Dublin recently, a group of us were brought to the Irish President's residence and a day earlier, we all listened to the Trinity Orchestra at a college older than the U.S. - there's nothing in an online world, social influence or not, that can take away from those shared memories and moments, some of which may have showed a precious vulnerable side to someone you dare not share online for online is not where that "exchange" belongs.
A deeper dive into what really makes up influence, which includes trust, will improve the current ecosystem we now embrace. It may also change the cast of characters we currently hold in high esteem when honesty, real openness and "human influence" replaces old schoolXYZ networks that keeps things in status quo, maintaining the same dozen voices we hear from again and again, particularly in the online publishing world.
Here, Geoff is spot on when he says "when we focus on influence rankings — tools that quantify a media form’s participants like it was run by journalists — we walk away from the basic truth about these particular types of media. They are relational. They are SOCIAL media.
So, by focusing on lists and not dialoguing and adding value through relevant content and investment, a practitioner is not present. Their effort is bound to have fundamental weaknesses. Building relationships in real life at events, meetings, and through social media are the ways to cultivate better influence.
And oh man, I love his ending: "what is the real reason to quantify big social media influencers? If relationships are your desired outcome, why waste time?"
We've paid so much attention to data for data sake and the last century has paid an unfair advantage to scientific knowledge and stats, that we need to rewrite the rules of what holds value in and out of the boardroom. Francis Cholle in his book The Intuitive Compass takes 223 pages to tell you why our intuition (the quadrant which is defined by relationships and creativity) is critical to succeeding in the next century. (book review coming on We Blog the World before the end of the year in the Books category).
A fundamental question to think about is this: will Klout & other measurement tools like it define and control you or will you define and control them? If we are to innovate, shouldn't we step up and tell the data what really matters? In a Genevieve Bell world, we'd start with humanity and relationships and build up and out from there.
Photo credits in order of appearance: Garagehangover, Obama shot unknown, John Ryan & Associates, a Facebook stream, Selfleadership.com.
November 3, 2011 in America The Free, Europe, Magic Sauce Media, On Blogging, On Branding, On Geo-Location, On Innovation, On Journalism, On People & Life, On Social CRM, On Technology, On the Future, PR & Marketing, Reflections, Social Media, WBTW, Web 2.0 | Permalink | Comments (0) | TrackBack
November 02, 2011
Ireland Prime Minister Enda Kenny on Technology at #FoundersIreland's Prime Minister Enda Kenny came to the Founders event in Dublin this past week to talk about the importance of technology and Ireland's commitment to its expansion and innovation as a major contribution to a growing economy both at home and abroad.
October 02, 2011
VatorSplash's Start-Up Innovators: From Education & Games to Money Transfer & eCommerce
Vator (short for innovator) is one of the largest business networks dedicated to entrepreneurship in the U.S. Founded and run by industry veteran, Bambi Francisco (am a fan of her work), VatorSplash is an off-shoot within the Vator umbrella, which are evening events held in San Francisco highlighting start-ups and early adopter inovators.
The latest one was in late September and as always, it was held at the very cool and hip Cafe du Nord on Market Street, a small and eclectic space with character in San Francisco's Castro District.
In addition to the VatorSplash events, Vator consists of Vator.tv, a leading platform for entrepreneurs and innovators to connect and learn from one another. Vator.tv has more than 75,000 members and high-tech companies, using the service to effectively communicate with their partners, investors, media and customers.
Below is a shot of the Glancee team, yes...another social network. Their pitch? Remember the feeling of talking to someone new, realizing that you have a dear friend in common and that you both love that artist only you know about? Glancee helps you discover these hidden connections and meet with people important to you. Using their app, you can explore the profiles of people nearby and be notified when somebody has common friends or mutual interests.
Below is Webdoc co-founder Vincent Borel doing a demo of their social platform, which is designed to empower people to express themselves and interact with others online quickly and easily. Imagine mixing any kind of media you want (videos, photos (inc slides shows), applications, text, and more onto a white blank canvas simply by dragging and dropping. Then, once you have your "creation", you can simply embed it anywhere - your blog, website, as a Facebook landing page and more. What's so slick about it is that its so easy to use and quick to create.
VatorSplash' top ten finalists include: MindGames, an app which builds trivia and knowledge-based games for fans of sports, music, politics and more. Fans compete with others fans and against their archrivals for pride, prizes and fun.
Nooche is a peer-to-peer money transfer system, which allows you to easily and quickly send money to friends. Nooch enables payments through your smartphone, whether its to settle a bet or just send a birthday gift in a matter of seconds.
BuildingLayer is an intuitive mapping and way-finding solution for indoor spaces. Social Annex helps eCommerce sites monetize social media through engagement, so influential visitors can drive additional referral sales from their friends/followers.
Capseo uses crowdsourcing to deliver on-performance Web marketing through its community of influencers. Capeseo's algorithms authomatically analyze a website, building a list of tasks in order to find the best skills available to improve its influence.
Lastly, StUdill.com (talk about a complicated spelling and name to remember - c'mon guys), is attempting to establish itself as the first nationwide on-line college textbook exchange service. They transform the college textbook trading paradigm by offering a resolution to the historically high cost of college textbooks. (website is currently password protected but should be opening up soon).
Speakers and judges included David Blumberg, Russell Bertuccelli, Laura Bushnell, Noah Doyle, Josh Felser, Mark Goines, David Hornik, Richard Hsu, Brian Jacobs, Joe Kraus, Woody Marshall, Eghosa Omoigui, Cindy Padnos, Andrew Ross, Adam Smith, Alex Rosen, Bill Tai, Rob Theis, and Geoff Yang among others.
September 30, 2011
The History of Twitter and All Its Magic Moments
An interesting history of where Twitter started and all of it's magic moments leading up to today.
September 29, 2011
Aneesh Chopra: Blue Buttoning Our Own Data Will Fuel Innovation & Empower Americans
If you haven't heard of the name before, Aneesh Chopra is the United States Chief Technology Officer, where he serves as an Assistant to the President and Associate Director for Technology within the Office of Science & Technology Policy. Whooah Nelly, that's a mouthful of a title.
In other words, he works to advance the President’s technology agenda by fostering new ideas and encouraging government-wide coordination to help the country meet its goals from job creation, to reducing health care costs, to protecting the homeland.
I had a chance to listen to him speak at the Idea Festival recently, where his talk focused on the President's mission and goals, with a central core theme to make it happen: working from the bottom up, not the top down and opening up data so others can create and innovate with it, and we, as a nation, can thrive.
Here's what they're currently focused on within the above framework:
- Putting more people back to work
- Boosting access to capital for high growth companies
- Turning job seekers to job creators
- Unleashing the mobile broadband revolution
- Modernizing 35,000 schools
- Making government services transparent to job creators
- Open Government aka the Start Up America initiative
- Patent reform
- Catalyze breakthroughs
Technology was a big part of his message as he echoes Obama's pitch, "for our families and our businesses, high speed wireless service and mobile is the next train station, it’s the next off-ramp..it’s how we’ll spark innovation, new investment, new jobs." He also referenced Silicon Valley start-ups on more than one occasion, including Instagram and Crowdflower.
Aneesh says that there's an aministration commitment to unleash market opportunities by framing current or proposed policies to inspired entrepreneurs and gaining valuable policy feedback for iteration with an emphasis on healthcare, education and energy.
Where is the puck heading?
"We need breakthroughs," he says. "The only way is to tap into new hubs outside Silicon Valley." Hear hear Aneesh.
He also talked about education dominance, pushing software that adapts to how students learn, inspiration for the proposed ARPA-ED. They want to open up the data to teachers and make it accessible to them and their students, regardless of where they are in the country.
Another challenge they face he throws the audience's way is the clean energy revolution. They're hoping that ARPA-E investments and NIST standards activities will spur creativity.
He cites the National Oceanic and Atmospheric Administration (NOAA) as an example, America's center for weather data. The weather industry is worth about $2 billion he reminds and "they're fueled because of open government data."
Aneesh adds, "we can also encourage market transparency." Healthcare.gov is a comprehensive catalog of insurance options, an effort to create more transparency than ever before. You’ll be able to find pricing data, how often an insurance company charges a premium, and how often were people rejected (denied coverage for whatever reason).
He also mentioned “Blue Button”, a public/private initiative that scales, where veterans can download their personal health information from their My HealtheVet account. My HealtheVet users who receive VA health care services can also refill their prescriptions and view their appointments, allergies, and laboratory results online.
Why not transfer that kind of tool to other areas and industries he says, such as education. "Imagine if every student could get a downloadable document of his/her assessment, a personalized platform that translates from student performance to market reality. We need personalized platforms for each of our children that can translate into something meaningful. This is the kind of thing that can fuel products and services. Find where the data sits and find out a way to liberate that data.”
He adds, "We're liberating government data & if people can become billionaires because of it, God Bless." The audience laughs.
He continued to push the open government throughout his talk including in the Q&A at the end, which was incredibly well received. (note: while the audience had visitors from the west coast, DC, the north, NYC and other places, there was a large number of locals - aka the midwest meets the south...in other words, family values and education are high priorities).
Certainly blue buttoning our own data is going to fuel innovation and empower individuals. Isn't it where we have to go? If we don't, we become victims rather than creators of our own lives and destinies in more ways than one.
September 29, 2011 in America The Free, Conference Highlights, Europe, On Being Green, On Education, On Health, On Innovation, On Mobile & Wireless, On Politics, On Technology, On the Future, Web 2.0 | Permalink | Comments (0) | TrackBack
September 21, 2011
How We Need to Teach Our Daughters and Sons to Think & BE
A man who views her as property-and a man who views her properly. A man who lusts after her-and a man who loves her. A man who believes he is God's gift to women-and a man who remembers a woman was God's gift to man. And then teach our boys to be that kind of a man."
The above was posted by a friend of a close friend. Thought it was "spot on" and wanted to share.