October 03, 2012
With InTooch, Instantly Turn New Connections Into Relationships That Matter
For those of you who go to a lot of conferences and events like I do, collecting business cards, exchanging data and keeping in touch with people after the fact is a daunting task.
Sure, there are apps who have promised to faciliate the exchange of information in the past, but most require both people to have the app installed or the need to work in some unnatural and awkward way.
And, then there's card scanners. I've invested in three over the years and two of the three ended up in a yard sale not so long ago.
The other one I donated to Goodwill.
Bottom line, they're not accurate so you're stuck stuck fixing all the mistakes or retyping the contact info into your database for the second and third time.
I recently started working with a French-founded start-up called InTooch who is now based in Silicon Valley.
Selected to present their technological innovation with over 75 other companies on the DEMO Fall stage this week, their demo will be included in the social media category.
Did you realize that of all the people you meet at a conference or even in a personal situation, you won't stay in touch with 85% of them? InTooch aims to not just decrease that number but improve those relationships using their app.
The great thing about the product is that it's easy, it's fast and it's free. Instantly, the moment you meet, the InTooch social connector exchanges contact information and connects you on your preferred social networks on the fly.
While many apps have tried to solve the contact update and data overload problem, most require both people to have the app installed for it to work, or they involve connecting in an awkward way.
In doing research about how people around the world stay connected, they discovered that the majority call each other to exchange numbers in real time more than they connect on social networks and exchange a business cards. InTooch takes it a step further by allowing people to share more than just numbers in real time, including your social data.
How it Works:
Whenever you meet someone you want to stay in touch with, simply call their cell. The app detects that you have called someone for the first time and prompts you automatically to exchange your business or personal contact information.
Works on Any Receiving Device: you can send and receive new contact information regardless of what phone the other person has. If the other person doesn’t have InTooch, it simply sends a link and the rest is done seamlessly through their social connector technology.
Social Network Integration: In just one call, you can connect through LinkedIn, Facebook and Twitter. There’s no need to search for a contact in each social network nor to send invitations – connections are simply established on the fly.
No Need for Both Parties to Have the App: unlike so many solutions which require both parties to have the app installed to work, InTooch works regardless of whether the person you just met has it on their phone, making it the most natural, straight forward and easy way to share your personal or business details. Obviously if the other person has the app, exchanging data is even faster.
New Connection Highlights and Personal Match Score: For personal encounters, InTooch brings augmented reality to your connections, alerting you to all the things you have in common with another person (friends, places you visited, music, movies you like, social network info, check-ins, interests you share) so you can instantly engage in mutually interesting conversations.
It also provides a matching score based on an algorithm which calculates the probability of how well you should get along with that person.
Geo-Tagging of New Connections: since it’s much easier to remember where and when you met someone than his/her name, InTooch automatically tags the location of the initial connection, so you also can search for people by when and where you met them.
Privacy (Control What Data Your Share): InTooch respects your privacy, allowing you to customize what information you want to share and with whom.
InTooch is available for download at http://www.intooch.com and is free for users. Currently, InTooch works with both the Android and the iPhone (except for iOS6), with support for iOS6, other platforms and mobile devices coming later this year.
October 3, 2012 in America The Free, Client Announcements, Client Media Kudos, Conference Highlights, Events, On Mobile & Wireless, On Technology, Social Media, WBTW, Web 2.0 | Permalink | Comments (0) | TrackBack
July 20, 2012
CarWoo! Teams Up With AOL Autos: Consumers Get Best Offer Deals on Cars
This week, CarWoo! announced a partnership with AOL Autos.
How it works: the partnership provides "Best Offer" deals from 10,000+ U.S. dealers to arm buyers with the information needed to quickly and easily negotiate great market prices on the car of their dreams while retaining their privacy.
CarWoo! essentially puts consumers in the driving seat so to speak, allowing them to accept the best bids on cars in an open transparent way so they can get the best price for a new or used car.
Below is the CarWoo! interface, but gives you an idea of how the system works.
June 13, 2012
Fotobabble for Websites, Facebook Timeline & New iPhone App Release
Fotobabble announced three new updates this week: Fotobabble for Websites, Fotobabble for Timeline and a new iPhone App release.
Fotobabble for Websites is a new application that for the first time lets an organization run photo and audio-driven campaigns and promotions directly from any website. Through the visual impact of photos, the emotion of voice and the power of social media, brands and businesses can increase web traffic and audience engagement.
Everloop.com, the leading online social site for kids and tweens, selected Fotobabble for Websites to power its INSPIRE contest with international pop star Greyson Chance. Kids were invited to take a photo of what inspires them, add their voice, and enter to win an iPad and autographed posters.
Fotobabble for Timeline is the only Facebook application that engages fans with the visual impact of photos and emotion of voice. Easy to install, brand and customize, the app lets organizations launch creative Facebook marketing contests and campaigns.
Fotobabble features such as photo contests and voting; "like-gating" with Talking Photos; customized photo galleries; and more are now fully Timeline compatible.
Creating Talking Photos with Fotobabble’s iPhone App allows you to make iPhone photos bolder and more beautiful with just a couple of simple clicks. Powerful effects, filters, cropping tools and more help you create Talking Photos that you’ll want to share with everyone.
- Effects – Choose from ten gorgeous effects ranging from vivid color to washed-out retro.
- Filters – Enhance, adjust, and perfect your photos with one-click editing tools.
- Cropping and rotate tools – Flip, crop, and rotate your photos to position them however you want to.
- More – Fix red-eye, brighten or saturate your photos and more.
June 08, 2012
Learning About the Magic of Lighting with Rick Friedman
If you have never done a photo workshop, and are remotely interested in photography, then you should figure out what you want or need to learn and set aside some time for a few workshops and classes. Why do one if you're not a pro or planning to be one?
Easy...workshops give you access to the best photographers in the world (aka the instructors) and people who are the most passionate about photography you'll likely run across (aka the attendees).
Rick Friedman is a well known photographer based in Boston who I met and worked with about 15 years ago. Although I've known of and respected his work for a long time, I've never done one of his workshops and the timing couldn't have been better. Rick's magic sauce? Among other things, lighting.
Lighting isn't an easy thing to master. If anything, I find the thought of dealing with flash more stressful than actually dealing with it. While mastering the art of lighting takes time and understanding it can be complex, once you dive in, you realize that you can get up to speed fairly quickly with the basics and Rick is an excellent instructor to get you there.
He did a series of workshops on the west coast recently: San Francisco, Los Angeles and the San Diego area.
While Rick is primarily a Nikon shooter, we had plenty of equipment and toys that worked on both Nikons and Canons and as most people know, I'm a huge Canon fan and am never far from my trusty Canon 7D.
His workshops are designed for wedding photographers, portrait photographers, photojournalists and serious amateurs who want to improve their knowledge of lighting. He started with a single light and a single piece of advice: "Look for the element you can't control and set your exposure for that unknown element," which btw, is often the sky. Read the ambian light first and proceed from there.
The strobe gets set to TTL because if you shoot on shutter priority, then you'll always be shooting wide open. You want to use a strobe to fill in the shadows on someone's face even if there's a lot of light. You can see this again and again with so many failed portrait shots we've all done in our lives.
We then moved onto Infrared remote controls which apparently don't work as well in bright sunlight and pocket wizards, which gives you a lot more flexibility. If money isn't an issue, go for the Pocket Wizards TT5s, because they can be used as both a transmitter and a receiver. (here's the one for Canon and here's the one for Nikon).
We tested out different light modifiers, using grip equipment, adding colors to images using Rogue's photographic gels and something they also make called a Rogue Grid Set. Frankly, next to the Rogue Flashbenders (they come in small and large sizes), I thought the Grid set was the coolest thing I used all day.
The Grid set also reduces light or rather diffuses it. It features stacking honeycomb grids that provide 16 degree, 25 degree, and 45 degree spot lighting control.
This means that photographers can choose among three different size grid spots using this small, lightweight system. Love love love it.
Since I didn't have much time with the product during the seminar, what I'm most eager to try in more depth is the use of the color gels inside the grid and testing them out in both indoor and outdoor settings (notice the purple one inside the grid in the photo -- more after I have had a chance to try it out).
Remember that I travel a lot, so bags need to get packed and moved frequently from place to place, so it's important for me that my equipment is flexible, small and lightweight. It also has to solve a problem I have often when I shoot.
Bringing along a flash isn't a high priority at the best of times, since I often end up with additional glare, shiny foreheads and harsh effects on people's faces. Flashbenders diffuse the harshness in a similar way that photo softboxes do however they're smaller in size and faster to set up. (this is key for me). And, while I may have the time to set up a reflector (California Sunbounce model is a decent one), more often than not, I won't have time to fuss. That said, I do have a reflector (the Calumet model), since they're useful to have on hand for a studio shoot and when you have more time.
If you have the space, the money and the time to fuss, then you'd probably want a Dynalite in your collection, but know that it takes a little training to use them effectively and they're over $1K to purchase. If you're going to do more studio shooting on a regular basis however, then I'd encourage you to check them out. (we got some pretty fabulous results using one in the Calumet studio, which is where the workshop was held).
Of course if you're Rick, you're used to carrying things around and sometimes in this business, a reflector just becomes a natural extension of you from time-to-time.
Matte Black Cinefoil is essentially nothing more than a matte black aluminum material that virtually soaks up light. It is ideal for masking light leaks and/or eliminating unwanted reflections and can also be molded to form barndoors, flags and other configurations.
You can of course overdue it with the colored gels but a girl has gotta play until she figures out exactly what kind of effect she ultimately wants to end up with...
I love Sepia, antique black and white and every variation in between, but if you're going to go dreamy and soft, you may as well add a tint of color.
Photo walk anyone? Our days were perfect.
Below is our team photo, the one we created on the fly after a little imagination and modification. Since we were in San Francisco's Mission district, adding a l'il graffiti backdrop seemed like the right thing to do which means that we required a lot less time to get the lighting perfect than the "Vermont" class who chose the inside of a New England barn for their shot.
If it doesn't look like we're having fun, then look again!
April 10, 2012
LocalSocial: The Bridge Between Mobile, Proximity Marketing & Great Deals
LocalSocial is all about the bridge between mobile and proximity marketing. Targeting business owners, retailers, merchants and venue owners, they're trying to make it easy to create offers and loyalty points rewards that can only be unlocked on the premises.
The goal of course is to drive footfall, repeat visits, and provides deep insight and social context for new and existing existing visitors. It turns anonymous walk-ins in to real people, enabling merchants to better engage with your customers in a way that's convenient and fun for them.
What they're doing is not new, but it is relevant and it is tapping into a massive market, one which a ton of players are banking on the fact that the power of proximity and location mapped with interests and culture will be a goldmine for brands.
LocalSocial's proximity framework uses Bluetooth and other technologies to detect physical proximity to other people and devices to enrich user experiences using multi-player games and marketing apps, presumably useful ones that will provide value to consumers not detract.
Here's How it Works:
Say you run a pizza takeout restaurant, a hair salon, coffee shop, pub or convenience store, LocalSocial allows you to create custom special marketing offers, ads and deals customers can 'grab' on their phones in real-time, so you can better engage with new and existing customers nearby.
The business model is pretty simple and makes sense. There's obviously inherent value in customer data, particularly data on a customer when they're close to your shop. Data this 'targeted' and 'relevant' can increase your customer base and turn existing ones into extremely loyal and "sticky" fans.
Essentially, businesses pay a monthly fee to participate in the network and a little extra for premium analytics.
Brands and Advertisers are already paying for this kind of data and analytics yet may not have the most accurate "proximity" and "behavior" figures. LocalSocial has a compelling "GridView" so you can see deals arranged by shop. What's most useful here however is that "proximity" is flagged, so that as a user, you know which shops are “right here, right now” and have offers of interest and value to you precisely at the time you're nearby.
If you're a retailer or small business, the service seems like a no brainer to check out, particularly if you have locations in various regions. are simply trying to drive more traffic to one of them or your only one.
If you're a Foursquare user or a "social media app" addict, it seems like you could just get hooked. After all, deals just might be more interesting and lucrative than what is being offered in the "fluff" pipeline today. If you're not an early adopter but just thrive on a good deal, it's also an interesting concept.
Remember that the company is still small and hasn't yet expanded to global cities, so give them time to expand their network before you get frustrated that they're not yet available in your country or city yet. The idea however holds a great deal of promise so keep an eye out for their updates and 'new market announcements.' LocalSocial is a very promising start-up with a mobile solution that offers something of value to both customers and small business.
April 10, 2012 in America The Free, Client Announcements, Europe, On Branding, On Geo-Location, On Mobile & Wireless, On Technology, PR & Marketing, Social Media, WBTW, Web 2.0 | Permalink | Comments (0) | TrackBack
Meet Volta, Home of Irish & Worldwide Independent Cinema Online
Volta is the home of Irish and worldwide independent cinema online.
A little history and background is in order for how it got 'its' name. Volta was the name given to the first cinema in Ireland opened by James Joyce in 1909. Over 100 years later, the Volta name remains synonymous with the best of independent Irish and International film.
Today, for anyone interested in independent film and creativity, Volta is a great companion (a non-subscription companion that is) where you can rent or buy top independent titles and interesting and intelligent articles. They are developing the market for "on-demand" film in Ireland.
Obstacles for getting this to expand as fast as they'd like include the obvious ones that nearly every country faces: broadband proliferation outside Dublin and another major cities. That said, there's a huge appetite for cinema in Ireland according to Tom Lawlor who heads up their marketing efforts. He says, "on a per capita basis, the Irish go to the cinema more often than any other European country. There's a hunger, especially for Irish theatre."
Since they're not subscription based, they don't compete with the likes of Netflix, a service albeit useful and popular, releases films a year later or more. Volta is focusing their efforts on "on-demand" independent film. As for how fast they'll grow and whether they'll expand beyond Ireland?
Right now, they're focusing their energy on the Irish market. "We don't see ourselves as a start-up because we're part of a large film company," says Tom. Volta has been developed for the Irish market by Element Pictures as part of the Universcine network.
The goal in the next few years is to increase the number of devices where people can access content, i.e., Android, iPads, connected TVs and so on.
They're also exploring the "social movie watching" concept, i.e., a social channel where people can watch films together and share comments in real time or after viewing. Coming soon is a Facebook player where you'll be able to choose a film, making notes while you're watching it if you choose or later on, if you want to "gift it" it share it with others. Social content is obviously a driver of traffic so it's only logical given the "engagement" aspect of it.
How Volta Now Works:
Simply go to their site and choose a film, which you can do a number of different ways: by genre, by director, by year, by actor, by keyword, by title and even by country if you want to explore. My first "gut" inclination was to search by keyword, but perhaps that's because I live amongst social media geeks in Silicon Valley. My guess is that my sister would search by genre. If you're local and familar with the players, it makes sense that you'd want to search by actor or director.
Once you've made your selection, you simply click on “Rent” (to rent the film for 48 hours) or “Buy” (to download the film to own).I chose "Dance" in my selection since I love everything related to dance and had a choice of how I wanted to view a 'dance' film called Red Satin (great name, non?)
If you go the "rental" option, you have two ways to watch your rented film – by streaming or by download. A film can be streamed by both Mac and PC users but the download option is only available to PC users for now. When you purchase a film to own, you must fully download the film to your computer.
Another thing I love about their site is the ability to read up on various films and updates about the film world. The UI is easy-to-use and quick-to-access; headlines are chunked in boxes on one page, much simpler than many of the newer but quirky and creative blog formats. This section combines a "blogging format" with a catelogue style of viewing, which makes it useful for quick access and catch-ups.
Lastly, and this is something I learned through a little research and a conversation with Tom and a few others. Ever hear of Section 481? Unless you're Irish or perhaps European and in the world of Film and Television, there's no reason why you would have.
Section 481 is the Irish tax incentive for Film and Television made in Ireland. Projects can derive benefit of up to 28% of their qualifying expenditure and this incentive is guaranteed to folks in this space until December 2015. There is a ceiling on each project of money that can be raised (E50m), but for independent film makers, that is a pretty healthy incentive.
If you're a foreign producer and many people who will stumble upon this blog post will likely be from outside the country, you can tap into some of these benefits by teaming up with a local Irish co-producer. More information can be found on the Irish Film Board site and more information on how to discover new "Irish" cinema and talent, check out Volta to learn more.
April 09, 2012
Kavaleer: A FORCE Behind Animation, Short Films, TV Series, Design & Interactive
I first met Andrew Kavanagh during a trip to Dublin a couple of years ago. Introduced to me as someone "interesting to know and meet" because I expressed an interest in arts and culture and write about it regularly, I was pleasantly surprised to discover an expansive world of expertise which unfolded as a result of a one-time "pub" meeting.
He drew an impressive animation sketch for me in some Irish pub way back when and so it comes to pass that Andrew is a huge creative force behind Kavaleer Productions, a well known, savvy and talented studio group, who have created a top notch reputation in the film, design, interactive, animation and television space around the globe.
We had the fortune of spending time together in Austin recently so I could learn about their latest updates. While most known for their creation of award–winning film and television projects, Kavaleer also creates animation, interactive and design services. Aside from creating their own TV shows, where they have been twice nominated for an Irish Film and Television Award and a British Animation Award, their film work has been selected by over 100 international festivals over the past ten years. Impressive, non?
Interactive has been increasingly playing a major role which is no surprise given what is having on the investment front in Silicon Valley, LA, London and beyond. Kavaleer is also a seasoned provider of interactive content and apps for the e-learning and games sector; no surprise given what's happening in the games industry recently.
In 2009 alone, Interactive services accounted for half of their turnover, so much so that they started developing their own apps in 2011. They have also developed a reputation for their e-learning work, a portfolio of apps that range from Sesame Street workshops (Elmo ABCs) to Disney and the e-entertainment world.
While these guys may be based in Ireland, their work is known globally. They continue to work closely with HMH on their Destination Math, Fusion Science and Texas Language Arts programs and have been providing San Francisco-based Playfirst Games with content for their hit iPhone /iPad based‘DASH’ games for the past year.
They're not shy about short film production either. Some of their latest results include the following "shorts."
In addition to film "shorts" and the fact that they're known for their work with Sesame Street on the TV side, they're also behind other TV series including: Bed Heads, theAbadas! (the adventures of Hari the Hippo, Seren the Bat and Ela the Fox), Garth & Bev (time-traveling siblings Garth and Bev live in harmony with nature in a village), Lifeboat Luke, which is set in and around the small seaside community of Donaghadoo, and So Mortified.
They've been around for ten years yet because their creative work is "so behind the scenes," many not be aware of their studio name or their incredible work. While Kavaleer has awards behind their name and a global reputation, Ireland has no shortage of talent in this space.
While many know Ireland to be a country of storytellers, I wonder how many realize its rich history in cinema, television, mobile, games and film. Ireland's animation and digital media sectors are growing both in size and reputation around the globe. For example, Brown Bag Films animated short, Granny O'Grimm's Sleeping Beauty, and Cartoon Saloon's animated feature film, The Secret of Kells, both secured Oscar-nominations in 2010. For more on Kavaleer, check out their work and blog. For more on Irish screen producers, take a meander here and for general information on the Irish Film Board, visit their site for more details.
April 9, 2012 in America The Free, Arts & Creative Stuff, Client Announcements, Entertainment/Media, Europe, Events, On People & Life, On Technology, WBTW, Web 2.0 | Permalink | Comments (0) | TrackBack
Billfaster Makes it Easy & Fast to Manage Money, Invoices & Your Business
I come across new start-ups on a weekly basis if not a daily one and when you are introduced to as many as I am, its easy to glaze over the details because so many of the pitches sound the same and are in similar categories trying to do the same thing.
I met with the founders of Billfaster recently who are working on a solution for real businesses with real problems around invoicing, accounting and money.
It is not a widget. It's not a social media or analytics tool and it's not some web app or vertical search engine that is likely to get crushed by Microsoft or Google.
Billfaster is essentially online accounting software as a service that targets small businesses, startups, freelancers and professional service contractors.
They offer a quick, easy and fast way to keep track of and manage money, as well as handle businesses and individual's accounting. You could say pieces of what they provide compete with QuickBooks yet it cleverly does things a little differently and the interface seems to be incredibly simple, at least from what I could tell from an in-depth demo in Austin last month.
Take a look at an overview of Invoice transactions from their system and you'll see what I mean:
Below is a screenshot of how you enter an expense with Billfaster and note the tax bracket piece that you can customize with a drop down menu:
For people on the go with busy schedules (that'd be me), they provide 7 second invoicing, 3 second expense tracking and automated accounting to enable users to be up and running quickly. (It made me think of the fast food ads from ten years ago - if you're not out in 10 minutes, the meal is on us). This is a compelling pitch and offer for those who struggle with complicated user interfaces that require skills of both an accountant and an engineer to figure out how to use.
They offer a free version that includes unlimited invoicing and clients, with premium versions providing more robust features such as reporting, CRM and inventory management.
Said CEO Rod Condell in an interview, "over 25% of our client base is in the U.S., with the UK, Canada, South Africa and Ireland next in line."
How did they succeed globally so quickly? Co-founder Chantel de Paor says that rather than customize tax forms and processes for each individual country, they have a generic tax form so it can be used anywhere.
Although they have a free version, their paid versions are reasonably priced. For $4.95 a month, you can customize forms by uploading your own logo. You also have access to tax reports, expense reports, cash in and out, and pending invoices. Below is what their cash management page looks like where you can view accurate daily, weekly, and monthly cash, sales, and expense reports.
For $9.95 a month, a mini-CRM system is integrated if you want to keep track of customers and customize invoices. It also includes simple Paypal integration which is useful for small businesses, particularly those doing business in multiple locations and who have a lot of online transactions.
Their top of the line is the Gold Edition, which is only $14.95 a month. Here, you get Accounting Journals, support for multi-users, cash planning, order processing, the ability to add and customize categories, and more. And what's also great is the added benefit of free support. Check out this page for more about their features and pricing plans.
It was refreshing to meet a startup focused on solving real problems and with a business model that makes sense. They actually charge monthly fees yet their fee structure is inexpensive...and, the math makes sense, especially given the fact that they have made it easy to go after global customers.
Entrepreneurs: Look Outside Silicon Valley for Innovation, Talent & Money
In the states, Denver, Boston, Los Angeles, Washington DC, Portland and Seattle are all making strides.
Just this week, I was informed of a few start-ups out of Montana which just closed small rounds.
Outside the states, many entreprenuers and VCs alike know about the flood of activity coming out of Israel, the UK and mobile apps from developers in Eastern Europe, Asia and South Africa (Memeburn is a growing social media and start-up blog for the developing world and a hot new Cape Town-based start-up conference is unveiling in the fourth quarter).
Paris-based LeWeb is one of the hottest start-up and technology conferences around and given its growth and diversity, it's not just focused on Europe anymore. In the last six months alone, I've met 6 French entrepreneurs who are moving from Paris to the Bay Area to increase their likelihood of getting funded and hiring the "right" names. Canada, the Netherlands, Belgium, Singapore too are all sprouting up new initiatives and innovations.
I talked to the Singapore folks at SXSW who fed me fabulous chicken wings at their booth. They have a presence in Silicon Valley and are hoping to grow it in the coming months and years, as is Ireland with Enterprise Ireland, who is responsible for the funding, development and international growth of start-up companies in Ireland.
The popularity of the Dublin Web Summit and the F.ounders conference are both strong indicators that the number of entrepreneurs and smart ideas coming out of Dublin and other pockets of the country is on the rise.
Ireland also had a strong presence at SXSW with 30 companies on-site under the Enterprise Ireland umbrella. Part of their pitch to the social media and technology world was not just of their own talent, but to encourage others to bring their businesses to Ireland.
Ireland has a E10 million fund for international start-ups. While it may not be brand new, many may not be aware of it. Why Ireland, besides the natural reasons of it being a gorgeous country with landscape to die for and a country loaded with smart, witty storytellers?
What many may not realize is that Ireland has the most business friendly tax regime of any country in Europe or the Americas, which is pretty attractive when your budgets are small and you're trying to raise early capital.
It is obviously English-speaking as well, which makes it easy for Canadians and Americans to migrate east and Ireland's geographic position and EU membership provides easy access to money flow on the continent. The World Bank's 'Doing Business' report rates Ireland as the easiest EU location to start a business. And, the Irish Government has an assertive pro-business economic policy, offering a 12.5% corporate tax rate and 25% R&D tax credit.
For those soley focused in Silicon Valley, perhaps it's time to think a little more global. With more expansive thinking will come additional resources, capital and creativity not to mention interesting culture, social benefits and economic development outside of what northern California has to offer.
April 03, 2012
Zartis Leverages Social Media & Existing Employees to Mine the Best Talent
There are still plenty of opportunities to create a lucrative business in the "job" and "talent" market. Not only was LinkedIn's entry into the public market a hit last year (its IPO brought the company $352.8 million), but this BusinessWeek article (a GigaOm re-post) from last May touts numerous potential acquisition targets that might complement their business. Among those targets include Hashable, Socialware, Yammer, Indeed and BranchOut.
Sprouting from Ireland, Zartis is a new player in this space, who see the growing difficulty in hiring, particularly technical talent. Jobs boards aren’t returning great or even relevant candidates and recruitment agencies are expensive and can be time consuming.
Unemployment and economic recession issues aside, the growth of new technologies, mergers and acquisitions and start-ups with great ideas around the globe, offer tremendous new employment opportunities, but finding the right person for a position is often like finding a needle in a haystack, a very high and dense haystack.
Zartis, which is part of Enterprise Ireland, who had a major presence at SXSW last month, is an online service designed to help companies with between 5 and 500 employees to “look within” to find the talent they need through employee referrals.
They have taken a clever angle to recruit people, giving perks and incentives to those within an organization who can tap into their own networks to bring fresh new talent to the pool. The service allows a company to add a job, allocate a reward and invite its employees to promote the role to their contacts.
What's very cool about their offering is that an employee can actually tap into their personal social networks by publishing the "vacant" role to their Twitter, LinkedIn or Facebook timeline. And, then they in turn get rewarded for successful outcomes.
How Employees Win:
When an employee logs into Zartis, they see the positions available and the rewards that are connected to the position. They can select a job and with one click have the message broadcast to their LinkedIn, Twitter or Facebook connections.
They can also make recommendations within LinkedIn for a role based on keyword matching. The employee can then send their contact a private message telling them about the job.
When a job is distributed by an employee there is always a unique code embedded in the message which allows the company to track a job applicant back to the employee. This ensures that the referral reward is always paid to the employee.
Referral hires ensure that people work with people they like. Letting employees source new hires ensures they only recommend people that they actually like to work with which equates to longer term satisfaction for the employee and the "mate" they've brought into the company.
How Companies Win:
According to historical stats, companies already generate roughly 20% of new hires from existing employees, which is pretty good considering how much effort goes into finding new talent who isn't just a fit from a skillset perspective, but from a cultural perspective as well. Referrals from employees only increases the number of like-minded candidates, which is also a win-win from a corporate perspective.
Using Zartis, companies could actually get that employee referral number up to above 50%, which any good headhunter or HR exec will tell you, is significant. Bottom line, great people know other great people. Reliable. Honest. Ethical. Sustainable. And, existing employees are more likely to recruit others with like-minded in thinking, which means that they're more likely to be aligned with the corporate culture. Just look at how great Zappos is at recruiting and keeping people who fit within their corporate culture.
Zartis is designed to work within organizations but it also taps into the power of social media and sites that already do recruitment magic, such as LinkedIn. With the growth of employees using social media inside and outside the organization, it makes it that much easier to get a message out quickly to a wide audience.
If employees are already using social media in some capacity, throwing an incentive their way to go the extra mile to help fill positions only makes logical sense.
A company with 300 employees has theoretically 45,000 first degree connections. There will be overlap in these connections but even if you halved that number, imagine the leverage and power of all of these combined networks from all of your employees.
Another great feature from Zartis is their ability to help companies create their own careers site with a list of all their job openings and a professional application process that even works from a mobile phone. Says CEO John Dennehy, "with no knowledge of HTML, you can have an instant web page with all of your job listings. We also have it set up for mobile optimization."
Job seekers can submit their resume or LinkedIn profile which is sent to the company that is hiring. The careers site can be embedded in any website, WordPress site, or Facebook page.
Jobs can also be pushed to free job boards like Indeed.com and Twitter with one click. It's very simple to get up and running (no programming required) and they're obviously thinking about opportunities worldwide, as it can already be automatically translated into any of 11 languages.
When somebody applies for a job the hiring manager logs in to their secure site and can review all of the candidates in one place. They can add notes, send template rejection or call to interview emails, and share interview notes with colleagues.
Getting Started & Pricing:
If you want to "taste" the power of what Zartis can do, you can test it out for free. (one job posting is free and you can also get a month for free with all of their existing plans). For companies wanting more horsepower, their service is still incredibly reasonable.
To publish up to three job postings, it's only $9.95 a month and for 10 a month, it's $29.95 a month. For high growth enterprise companies with ongoing recruitment needs, it's a one time fee of $499.95 a year. When you consider what you pay a professional headhunter and other online services (often upwards of 15% of an annual salary), it's a very cost effective way to recruit new talent. Employee referrals are charged separately based on the number of employees added to the system.
Investors include AIB Seed Capital, Enterprise Ireland and SOS Ventures. Clients are global; companies using their service are based as far away as Cape Town and Kuala Lumpur, in Europe (Dublin and London) and in the U.S. with more and more customers being added every month. You can find out more about their service on their site and follow them on Twitter @zartis.