March 03, 2013
The Connected Things Discussion at London's WebSummit
Techcrunch's Mike Butcher interviews Alex Hawkinson of Smart Things and Fabrice Boutain of HAPILABS in an interactive chat on the Web Summit stage in London last week.
Below is a video of their conversation, which includes demos.
February 17, 2013
PC Magazine & Beyond: It's Award Time for HAPIfork
With the craziness of CES and launch of HAPIfork behind us, it's great to be reminded of the love consumers, industry illuminaries and press alike gave to HAPILABS during that long but exhilerating week in early January.
We were excited to learn that PC Magazine awarded HAPIfork a Best of CES Award from the show.
Writes Dan Costa in his post: "Given the nationwide obesity epidemic, it is a wonder no one thought of this before. We need smarter forks. The HAPIfork is a little bigger than you standard fork, but it does a lot more. Charge it up and it will monitor not just how many bites you take, but also the pace at which you eat. If you try to take more than one bite every 10 seconds, the fork will gently vibrate to tell you to slow down. Once you are done, you can upload all this data to an online service that will let you track it, and presumably, share this data with friends."
We're thrilled about this great honor on the heals of an award from CNET as well, not to mention the Design and Engineering Showcase Honors Award. Below the HAPILABS team shows off the Design & Engineering award on-site in Las Vegas in our very HAPIbooth.
January 24, 2013
My Top 12 Picks for CES 2013: From Speakers & Robots to Accessories & Backpacks
The Consumer Electronics Show (CES) in Las Vegas earlier this month was once again a flurry of new products and as always, I felt as if I was constantly surrounded by pitches of TV flat screens, new speaker designs, casing, docking stations, chargers, dancing robots, iPhone accessories, surround sound substitutes, and more. What stood out was the increasing number of vendors participating in the Digital Health pavilion this year.
Clearly, the marriage of technology and health is increasing at alarming speeds, with products and solutions aimed at helping consumers take charge of their health by collecting and analyzing their own personal data, something that wasn't available to us even ten years ago.
It was no surprise that Fitbit won a Best of CES award, a product which tracks your fitness and has been on the market for awhile now. It's inevitable that the health and wellness category is primed to explode in the coming year.
As for other categories? Sure, I'm a geek, but I'm a female geek who loves great design and rich colors. I'm always a sucker for products in luscious colors - the problem with so many of these products is that they're created and designed by men, so often our choices are limited to neon green, bright girly blues and pinks, or red, black and white.
If women designers were behind more products, I'd imagine we might actually see a high end stereo system in an eggplant purple, burgundy or an olive green, something that wouldn't clash with our sofas, curtains and painted walls. I spoke to four speaker companies about this conflict and guess what? Weaving a color design into a living room hadn't even occurred to them.
As a traveler and writer, most of my top picks were focused on products that would be useful for the mobile warrior, often lightweight, reasonably priced and compact.
Degauss Labs Earphones
The SPKRS Series is a line of earphones by Degauss Labs that is focused on top notch sound quality. They tout that the bass is amazing (I haven't received them yet but did see them purr on the show floor). In its price range, SPKRS are durable and comfortable.The all aluminum housing absorbs vibrations and preserves the sound quality. The housing is coated with a special technique making the housing as matte and clean looking as the rest of the earphone, rarely found on metal housed earphones. They feature an enhanced acoustic design that helps music sound smoother.
SPKRS comes in a variety of carefully selected AND fun colors. SPKRS is UNIVERSAL and works with Apple iPhone, and the latest version of Android phones from Samsung, HTC and Sony. Windows phone by Nokia is also supported.
Ranipak Backpacks & iPad Cases
I loved the slick design of Ranipak's new Y.U.M.C. Series. Great for travelers on the go, there are tons of pockets and great colors (particularly liked the eggplant).
All products are done in a great European design with a global appeal.
HyperJuice External Batteries
One of the funkiest designed products I accidentally came across were the HyperJuice external batteries for Apple MacBook, iPhone, iPad, iPod and USB products. Behind the products is Sanho Designs, which design, manufacture and market IT accessories with a focus on Apple accessories, portable power and storage.
Their product brands include: HyperJuice - External batteries for Apple MacBook, iPhone, iPad, iPod, USB products, HyperDrive - Portable digital data storage products for Apple devices, digital cameras, memory cards, HyperShield - Cases, stylus pens and other accessories for Apple devices, and HyperThin - World's thinnest most flexible HDMI cables.
For travelers, their products are a Godsend, particularly for those who carry more than one digital product with them like me. Let's just say I can't wait to test out the HyperJuice Mini, Micro and PLUG and I have a feeling, I'll be a prolific user. The company also is smart about design...and they offer a number of rich and fun colors.
SwitchEasy offers some stylin' products for the iPad and iPhone as well as great compact keyboards, ideal for the digital traveler. They offer iPad cases and iPod Touch cases in a number of designs and rich colors.
Their mission is to provide more reasons for PC users to "Switch" to a better digital lifestyle through our innovative little add-ons.
See below for the Safekey Keyboards Protection, which I plan to try out soon on the road. To the left of the keyboards is one of many beautifully styled iPad cases they offer.
Edifer offers a few speaker options that are perfect for those on-the-go.
Sound To Go PLUS is all about portability - they do an all-in-one micro speaker with re-chargeable Lithium battery. Encased in a brushed aluminum chassis, it features 2 channel stereo with 2 full range 1.25" drivers on each channel (magnetically shielded). It also features a built-in 'Class D' amplifier and a 3" x 1.25" oval passive radiator, which means someting to those in the audio world.
GeoPalz, creators of the first decorative pedometer for kids, introduced the ibitz PowerKey for children and ibitz Unity for parents to its suite of products. With ibitz, a family’s electronics are powered by physical activity. Each ibitz connects wirelessly to select Bluetooth 4.0 phones, tablets and laptops to track physical activity. For kids, the ibitz PowerKey converts physical activity into “keys” that unlock rewards, while the ibitz Unity for parents tracks the overall progress of family health goals.
The ibitz PowerKey for kids not only unlocks access to games and apps, but also allows each user to maintain the health of their own GeoBotz virtual pet character within their app.
Foldable Rubber Keyboards by Chin Fai
Chin Fai has a host of incredibly useful rubber roll up keyboards which are bluetooth enabled, a seriously must-have companion for any traveler.
They also have a host of brightly colorful rubber products which encase iPhones, iPads and other devices to help protect them against wear and tear - you can even drop your product encased by one of these and it protects the outer layer and edges of the device.
HAPIfork, the world's first connected fork that slows down how fast you eat received a substantial amount of attention, so much so that the booth was always full of broadcast cameras, producers, doctors, health afficiandos and people who have lost weight or were looking to...among other eager enthusiasts.
While (full disclosure), I am involved in the company, it is on my picks list because it is a product I was excited about even before their launch and a reason I decided to jump on board. There is no other product like it on the market and for someone like me, who travels incessantly and never seems to have time for a 'slow' meal, it makes for a perfect "throw-it-in-your-bag" utensil which not only will help me slow down how fast I eat on the road, but track it on my desktop and mobile phone as well.
HAPIfork received so much buzz, we had to turn away opportunities knocking on our doorstep because we were limited with only 3 prototypes on the show floor.
I think the "smart" HAPIfork struck a chord with people because it's such a device that can modify your behavior, prompting you to slow things down, thereby eating less, which is better for your overall health and well-being in the short and long term.
Action Camcorders by Astak
For under $300, you can get one of Astak's action camcorders, which comes with a 170 ultra-wide angle lens that supports 1080p HD video recording. You can shoot 8 megapixel photos hands-free and there's a built-in LCD screen, which includes real time display and video playback. The nice thing for adventure travelers, is that there's waterproof housing which goes down to 197 feet or 60 meters. I could have used this handy device when I was swimming with baluga whales this summer in northern Canada.
It also comes with a rechargeable lithium battery and has four recording modes: 1080p 30fps, 720P 60fps, 720P 30fps or WVGA 60fps. It connects via a USB 2.0 and has a built-in microphone. Additional sports accessories are also available. I haven't tested it yet but hope to do a more extensive review if and when I get product in hand.
House of Marley Headphones
I was running to get to an appointment and House of Marley's booth stopped me dead in my tracks. Creative, compelling, and loaded with well-designed noise-canceling headphones in fabulous colors with a deep, rich sound. Their headsets are the culmination of natural materials and technology coming together to make beautiful music.
Stainless steel, leather and high-quality recycled aluminum blend to create a striking, sophisticated look. And the performance meets that look. With battery powered noise-canceling headphones, it reproduces an intimate, authentic sound that lets you truly feel the music.
I can't wait to test these out!
Mizco's iPad, iPod, iPhone Accessories
From Mizco, I came across the iEssentials products. For around $30, they have a 2-in-1 Car and Wall Charger that lets you charge two devices simultaneously, whether you're on the road, in your office or at your home.
I also loved their Diamond Cases for iPhone 5. Their cases are form fitting, so they fit snugly around your phone and includes embedded rhinestones for additional style. Unlike so many products of this ilk, they come in richer non-pastel colors. What I loved most was how durable they felt in my hands.
Moneual Robot Cleaner
Another product I'd love to test out and use is the Robot Cleaner by Moneual, which I saw a demo of on the show floor. A high performance BLDC Motor outputs stronger suction, and is powered by the latest long lasting Lithium Iron Phosphate Battery.
Great for both hard floor and carpeted floor surfaces, the vacuum's mop attachment can be attached for hard floors, allowing for vacuuming and mopping to function at the same time. Twin side brushes allow for a wider, effective cleaning width to brush debris towards the main brush for collecting.
The vacuum can cover up to 1,200 square feet on one charge, depending on clutter, as maneuvering around clutter may impact cleaning time. Additional specialized cleaning modes include corner, shadow, and scheduled cleaning. It even has the ability to return to the charging dock after a cleaning session!
January 24, 2013 in America The Free, Client Announcements, Client Media Kudos, Conference Highlights, Events, On Health, On Innovation, On Mobile & Wireless, On Technology, Travel, WBTW, Web 2.0 | Permalink | Comments (0) | TrackBack
January 18, 2013
Integrating HAPIness Into Your Life: Reflecting on the HAPIfork Launch
Another CES has come and gone and the HAPIfork is now officially launched. While I’ve attended hundreds of trade shows, probably 20 CES’s and launched dozens and dozens of products over the years, this launch was different.
In the course of one week, HAPIfork, the first connected fork that helps you slow down how fast you eat, garnered media attention from outlets on every continent except for Antarctica and I expect that will come soon given the hype.
People tweeted about HAPIfork from about 80 countries and wrote about it from 73 more. In less than two weeks, nearly 10,000 tweets mentioned #HAPIfork from around the world.
From Good Morning America, CNN, Fox News, ABC, NBC, The Today Show, Dr. Oz, World News Tonight to USA Today, the WSJ, Rolling Stone, Jay Leno, the Colbert Report, Huffington Post, Techcrunch, Scientific American and CNET, HAPIfork was brought the world’s attention.
Frankly, given that I think like as much like a journalist as I do a marketing pro, I knew HAPIfork would be hot. After all, it has a lot of unique selling points.
First, it’s a handsome looking gadget with a clean design that comes in five fun colors.
Second, it is unique in what it does: helps you slow down how fast you eat.
Third, it was developed by the French, a country known for enjoying their food and taking long meals.
Fourth, there hasn’t been an innovation to the fork in….I don’t know, perhaps since the invention of the fork itself?
What I didn’t anticipate was how fast HAPIfork’s “hotness” would accelerate, particularly at a show like CES which shows off thousands of new products and innovations from around the world. In other words, it’s a crowded show to make a new product from an unknown company in the U.S. truly shine.
So, what is the sensation really all about? HAPIfork addresses an emotional issue we all have as humans - eating. As a woman, I’ve dealt with issues around weight and eating fast since I was a teenager and there probably isn’t one person who can’t relate to both at least on some level.
While I’ve never been heavy and come from lankier family stock than not, as a teenager and in my twenties, there was a lot of pressure to be thin largely because of the way the media flashed images of models the size of toothpicks. For men, the pressure may not be as acute, however whether it’s for “image” or peer pressure, maintaining our ideal weight isn’t easy for most of us.
And, at the end of the day, it’s not healthy to be overweight and it doesn’t get any easier as we age. In addition to known benefits of having a healthy diet, eating the right food can change your energy levels, your mental attitude and reduce if not eliminate the cravings you once may have had, e.g., starchy and processed foods with excess amounts of sugar.
While I’m not a dietician or a doctor, I celebrate health benefits from a cleanse once a year and notice positive differences in my body when I eat a more alkaline diet. While eating unhealthy food and too much of it is an obvious known issue, what we don’t pay as much attention to as a society is how FAST we eat and the impact it has on our consumption.
When we eat slower, we consume less calories (roughly 11%), we improve our digestion and decrease issues related to gastric reflux. If you’re over the age of 35, ask yourself how many TV ads you remember seeing as a child on antacid products and how many you see today? It ‘feels’ like there’s an antacid commercial on the hour.
HAPIfork is unobtrusive. When you are eating too fast, you’ll receive a gentle vibration, reminding you to slow things down. Some people argue that they don’t need a fork to make them eat slower and can do it on their own. While some people may have that level of discipline, there are thousands of others who need a little help.
We all know people who are so disciplined; they're the people who find themselves at the gym seven days a week. There are others who fare better with a trainer and others who can’t stick with a program at all.
Think of HAPIfork as a personal coach which can prompt you to slow down one aspect of your busy schedule: your meal.
For me personally, the busier my day, the faster I tend to eat and so a $99 investment in a device that can help modify that behavior is a no brainer. Reality check: Apple charges close to that for a plastic adapter cable that merely charges a laptop.
And, let's not forget the countless other plastic gizmos that are priced above $99 in places like Brookstone, airline magazines, TV advertorials and beyond, that don’t help improve your health.
The second issue that HAPIfork touches on is behavior modification, which is important if people want to see improvements in their health or anything for that matter.
Consider This: a coach asks you to work out for 60 minutes a day and yet when you start off, you can’t even make it past 15 minutes without huffing and puffing. In the back of your mind, you think “this is impossible,” and feel like quitting. What if he came back to you and said, “start off with 20 minutes a day for three weeks and then increase it to 30 minutes a day,” and so on. Suddenly you feel that this might be possible after all, you start to see some progress even if its small. Now, how do you feel?
Consider This: you’re a smoker and while your Uncle John quit cold turkey and your family is hounding you to do the same, you don’t seem to have the same willpower as Uncle John. And so, you start to wear the patch and chew the gum so you can reduce the number of cigarettes you smoke a day. Suddenly, your one pack a day is down to four cigarettes a day and then ten a week. Now, how do you feel?
Enter the world of behavior modification and the impact that even slight shifts in behavior can have on your overall health and well-being. Slight behavior modification can lead to moderate and/or dramatic behavior modification over time.
HAPIfork offloads your eating patterns to an online dashboard which you can check on a daily or weekly basis, data you can also access from your phone (Windows 8, iPhone and Android).
The dashboard shows a percentage of how much faster you are eating than you should, so as you slow down, you can see that number improve over time.
The great thing about the data is that you can either choose to keep it private or share with your family or even a doctor who may be working with you on an overall dietary program.
When we start to see incremental improvements in our scores, we can feel not just a sense of ‘hope,’ that yes, we can actually do this, but empowerment.
With empowerment comes changes in behavior and with those changes, comes a healthier and I’d argue, a more integrated and holistic self. The more awareness we have about our habits, the more we can feel empowered to change them based on information we have personally captured.
After all, it’s your body and we only have one in this lifetime. Why not treat it right? It’s harder to do when we don’t realize just how badly we abuse it on a daily basis, whether that be less sleep than we should be getting, smoking, consuming processed food or eating too fast.
I am excited to be working with the HAPILABS team because of how we can help empower others to take control of their health and take control of their lives. If you were at CES, you may have heard HAPILAB’s CEO Fabrice Boutain walk around with his finger up in the air and saying “Join our HAPIrevolution” with a smile on his face.
If you weren’t in Las Vegas, you’ll see and hear that sentiment in our literature, on our website and at the core of the HAPILABS team across three continents. If you ever run into anyone on the HAPILABS team, you’ll bound to be affected by the contagious HAPI energy and desire to help people turn their health and well being into a positive force.
The goal here is not just to launch a fork, but a way of “being and thinking” about your health. In this HAPIrevolution, our hope is that together, we can raise the awareness and take charge of when we eat, what we eat and how fast we eat.
Help us help you so we can collectively reduce the rising numbers of growing disease and obesity in the U.S. and around the world.
Photo Credits: Screenshots from HAPILABS, woman with food from Sara Beyer/Flickr, slow eating and digestions panels from SlowControl, group shot taken in booth on my trusty Canon 7D. Voltaire image from Chanty Elise Designs.
January 08, 2013
HAPILABS Introduces HAPIfork, World’s First Smart Fork, at CES
CES kicked off this week with CES Unveiled, the official media event on January 6 at the Mandalay Bay in Las Vegas.
HAPILABS, a company focused on well-being in every aspect, whether that is achieved through fitness, diet, your sleep or how you eat, showed off their new HAPIfork at the event. Their goal is to make it easy for people to take control of their HAPIness, health and fitness through applications and mobile connected devices.
The world’s first connected fork that helps you lose weight by eating at the right time and at the right pace is also showing this new smart device at the Showstoppers media event on January 8 at the Las Vegas WYNN Hotel and all week at Digital Health at the Las Vegas Convention Center.
The smart connected device, which has a crisp, elegant and clean design, was created by French engineer Jacques Lepine. The HAPIfork will be available in five colors when it hits the market this year: blue, green, white, black and pink.
This smart fork knows how fast you’re eating and helps you slow things down using a patent-pending technology. By eating slower, you can improve the way you feel after every meal, enhance your digestion and reduce your weight.
When you are eating too fast, HAPIfork sends you gentle vibrations and indicator lights so you are aware of when you’re not eating at a pace that is optimal for your health, allowing you to slow down without a disruption to your meal or conversation.
All of your HAPIfork eating data is transmitted to your online account when you connect your HAPIfork to your computer via USB or your smart phone via Bluetooth. This flexibility means you can monitor your health improvement at home or on the road from a mobile device.
You can choose to keep this information private or share some or all of this data with friends who are supporting you, your health and lifestyle.
The complete suite, which will be priced at $99, will include the HAPIfork Device, an Online Dashboard, which stores and reviews your eating-related data and helps you track your progress meal after meal, a Mobile App which allows you to follow your stats from your mobile device, a Online Coaching Program for tips and tricks on eating smarter and healthier, and an Online Social Game, designed to motivate you to implement your new habits with your loved ones.
Below, HAPILABS CEO Fabrice Boutain shows a HAPIfork and HAPItrack prototypes in Paris this past December.
Disclosure: I am a consultant for the company.
January 8, 2013 in America The Free, Client Announcements, Conference Highlights, Events, On Health, On Innovation, On Mobile & Wireless, On Technology, WBTW, Web 2.0 | Permalink | Comments (0) | TrackBack
December 25, 2012
Happy Holidays from Magic Sauce Media!!
Happy Holidays from Magic Sauce Media!!
December 16, 2012
Mobile Loco Brings the Best of Advertising, Geo-Location & Branding to the Mobile World
Held last week in San Francisco, the MobileLoco event merged the best of geo-location, advertising, branding and the mobile world.
Run by serial marketer Mark Evans, the event aspires to dive into the brand, advertiser and mobile convergence in the context of the Social, Local and Mobile (SoLoMo) marketplace.
The discussions revolved around what this convergence means for big brands, consumers, SMBs and the mobile and location industry.
On-stage, we heard from the likes of Andrew Mason of Groupon, Benchmark Capital's Bill Gurley, Banjo's Danien Patton and the Mobile Engineering Lead of Airbnb Andrew Vilcsak. Other voices included Bloomberg TV's Cory Johnson, Google's Don Dodge, Nextdoor's Nirav Tolia, Postmates Bastian Lehmann, Foursquare's Holger Luedorf, Micello's Ankit Agarwal and others.
Above: Andrew Mason, CEO of Groupon
Client inTooch partnered with MobileLoco so users could easily and seamlessly exchange contact and social network information on the fly. A free mobile app for iPhone and Android, attendees could network that much faster and more efficiently using the app rather than have to exchange business cards or manually add Twitter and Facebook 'handles.'
Above: Steve Brehaut, Renee Blodgett, Julien Salanon
Since geo-tagging is built in, the inTooch app tracks where connection requests are made and will link all connection requests to the location, in this case the Mobile-Loco event in San Francisco, CA. When users browse through their connections, they can see all the connections they made at Mobile-Loco.
There were other cool products there too. A group out of Japan from Daq was on-site showing off their creative iPhone and iPad IRUAL cases. I find that most cases are pretty bland, come in plain colors or are frankly too tacky. Then there are those specifically targeted to the 13-18 year old market, but what happens if you don't fall into any of those categories? I loved their designs specifically aimed at women - from soft and feminine to daring and electric.
Then, I had a demo of DigitalGlobe, who apparently did a deal with MapBox on the same day. Mapbox, which is a provider of open source solutions for designing and publishing maps via the cloud, chose DigitalGlobe as their commercial and earth imagery provider.
Users can now incorporate DigitalGlobe's high-resolution satellite imagery as their maps' base layer for added quality and rich detail. The result can be quite beautiful, especially compared to the bland offerings today.
Then I went back in time to my speech recognition and natural language processing days. I saw a nifty demo from a group who call themselves SpeakToIt. What they do? Develop talking personal assistants.
The SpeaktoIt Assistant is a virtual buddy for your smartphone that answers questions in natural language, performs tasks and notifies you of important events. The Assistant is meant to save you time and make communication with gadgets and web services easier and less stressful.
All photos by Renee Blodgett.
December 16, 2012 in America The Free, Client Announcements, Client Media Kudos, Conference Highlights, Events, Magic Sauce Media, On Geo-Location, On Mobile & Wireless, On Technology, Social Media, TravelingGeeks, WBTW, Web 2.0 | Permalink | Comments (0) | TrackBack
December 15, 2012
inTooch Teamed Up With MobileLoco: Users Can Exchange Data On The Fly
inTooch, a mobile application that supports both Android and iPhone, easily and seamlessly allows you to instantly exchange contact and social network information on the fly.
inTooch teamed up with San Francisco-based Mobile-Loco this past week, an event that explores the convergence of brands, advertising and mobile.
Attendees were encouraged to download the free mobile app, so they could quickly exchange all their contact information or a portion of it with new people they met at the event, including their social media network data.
Whenever you meet someone you want to stay in touch with, you simply call the person, the app detects that you have called them for the first time and prompts you automatically to exchange your contact information, giving you the option to exchange your Twitter, Facebook and LinkedIn details as well.
Since geo-tagging is built in, the inTooch app tracks where connection requests are made and will link all connection requests to the location, in this case the Mobile-Loco event in San Francisco, CA. When users browse through their connections, they can see all the connections they made at Mobile-Loco. After the event, inTooch will also send an email to each user who sent a connection request during Mobile-Loco with the list of all the contacts they met at the event, resulting in a more efficient way to follow up and turn contacts into relationships that matter.
A useful augmented reality feature, which is popular for personal encounters, is a report that informs you of all the things you have in common with that person (friends, places you visited, music, movies you like, social network info, check-ins, interests you share).
Unlike most apps, inTooch works regardless of whether the person you just met has it on his or her cell phone, making it the most natural, straight forward and easy way to share your personal or business details. inTooch is available for download at http://www.intooch.com and is free for users. Currently, inTooch works with both the Android and the iPhone, with support for other platforms and mobile devices coming later this year.
Photo above is of inTooch's CEO Julien Salanon on the MobileLoco stage.
Disclosure: I provide some consulting to inTooch.
December 15, 2012 in America The Free, Client Announcements, Client Media Kudos, Conference Highlights, Events, On Geo-Location, On Mobile & Wireless, On Technology, Social Media, TravelingGeeks, Web 2.0 | Permalink | Comments (0) | TrackBack
October 08, 2012
Don't Die a Slow Death in a Mountain of Business Cards: Try inTooch!
When I learn about new products or services, these are my two go to questions: would I use this today and does this solve a real problem that I've had for awhile?
When inTooch co-founder and CEO Julien Salanon gave me his pitch and suggested we work together, I was at first skeptical about their promise: to eliminate the business card problem.
While it's too early to tell since there are so many variables in this business not to mention human behavior, as a fellow entrepreneur, I couldn't help but be intrigued by his idea. And besides, Julien has one of those personalities that is impossible not to like.
He shared a story with me as we sipped tea at one of my favorite haunts in San Francisco's SOMA. Nearly ten years ago, he was at an important conference and forgot his business cards and a result, important connections were lost.
Over the last decade, he said that he tried several apps to solve this business-card issue, but none of them worked. They still don't. Don't even get me started with BUMP btw, an app that peer pressure forced me to download yet it only worked one out of ten times I tried it. And, frankly, the whole concept of crashing two phones together doesn't quite gel with me.
Julien said, "whenever I didn't have a business card or they didn't, I ended up calling the other person to leave my mobile number. And, that’s when I got the idea to enhance those natural connections with inTooch.”
While I may not call every person I meet at a conference, when I do meet someone I want to stay in touch with and we don't have a pen or card, what happens? They call me so the number is saved in my phone. What I don't have in that scenario of course is their name or email automatically, but it's a process that works in a pinch.
inTooch takes it a step further allowing you to email or call them on the fly which automatically sends a link: this link is the conduit which allows that exchange of information to happen. The beautiful part about the app and why it stands a strong chance of taking off, is that both parties don't need to have the app to work.
Intrigued that perhaps I'd soon have a client with a product I'd ACTUALLY USE, I decided to be the evil dragonness to avoid any surprises later on, so I started drilling him with questions.
What about categorization I asked? Not in the first version he said, but it's coming. What about social networks? Built in he said. What about privacy and personalization? Built in he said. Hmm, I wanted categories of course given that I have nearly 100,000 contacts in my database, but also realize that I'm not your average Nelly when it comes to contact management.
As my friend Steve said, "you're not normal, you're in the business of needing to mate with the world. In fact, you love to mate with the world." I had to laugh. He's right. I love meeting people and no one seems to come home from an event with more business cards than I do.
AND, he said, the ability to add contacts to categories is coming. They already have the ability to separate personal and business contacts.
I'm a realist. Anyone who works with early start-ups needs to be a realist. Rome wasn't build in a day and most apps when they first go to market don't have every single detail or feature you want built in in their first version. As long as the team has it on the roadmap or thinking about it, it's good enough to give it a shot. If we didn't trust that process, real innovation wouldn't happen and we wouldn't be where we are today.
Unlike so many social apps that are Web 2.0 features rather than solutions to problems, I thought to myself, "inTooch would actually take care of a huge pain point in my life."
And so, we embarked on a journey in early September. Forward wind the clock. Julien took People's Choice Award at GigaOm's Mobilize in mid-September when he pitched a panel of VCs on stage.
Then, he officially launched inTooch on the DEMO Stage on October 3 with Dave Mathews in an amusing skit that included the duo tossing 2,000 business cards into the DEMO audience as they shouted FREEDOM, FREEDOM, FREEDOM.
At one point, I thought Julien might start dancing when the music came on. OR, maybe it was one of those Halleluja moments.
Consider this: did you realize that of all the people you meet at a conference or even in a personal situation, you won't stay in touch with 85% of them? Without sounding too trite - inTooch to the rescue.
Trust me, I want to be rescued and I think most of us do. I can't keep up with the volume of contacts and there are always people to want to follow up with and just don't have the time. There are also people's contact information I'm trying to locate months later and realized I didn't have time to enter their data.
There are 4 cool features I personally love about the app:
1. The Mobile Geo-Location Piece: since I travel a lot, I often think about people (and their faces) based on 'where' I met them. Oh yeah, that was John who I met at this festival in Louisville Kentucky, or that was Jeannie something and we hung out at CES in Las Vegas. Using geo-tagging, inTooch lets you search for people by location and their photo appears as well to jog your memory. Sweet!
2. Seamless/Fast: additionally, if I don't want to call the person or they don't want me to, I can shoot them an email and the inTooch connector still works. The other cool thing is that both parties don't need the app for the exchange to happen. Obviously the process is even faster if both people DO have the app, so I'd encourage everyone to download the app. Let the seamless exchange of data begin!
3. Social Network Exchange. So many people I meet under the age of 30 either don't have a business card (even in a business setting), give me their Twitter handle or say connect with me on Facebook. (as if I'm going to remember their name or handle the next day or a week later when I'm back home).
I'm always amazed that they think I'll take the time to jot down their data with a visual queue of our conversation. It's too much work. What's great about inTooch is that you can opt to include the exchange of your social network information as well. It currently supports LinkedIn, Facebook and Twitter.
I've known Chris Taylor from Mashable for years and for some odd reason, didn't know he was @FutureBoy on Twitter. Ever try to Google a "common name's" Twitter handle and not get so frustrated by the fifth click that you finally give up? Don't get me started on the poor search functionality within Twitter itself although I know they're improving it all the time.
4. Augmented Reality: for personal encounters, inTooch brings augmented reality to your connections, alerting you to all the things you have in common with another person (friends, places you visited, music, movies you like, social network info, check-ins, interests you share) so you can instantly engage in mutually interesting conversations.
Bottom line, it's been a fun ride so far and we're only a month into it. Free to use, the app is available now for iPhone (except iOS6) and alive and ticking for the Android as well.
Support for iOS6, other platforms and mobile devices are also coming later this year.
So, give it a try. Don't die a slow death in a mountain of business cards like poor Matt Marshall here! Everyone has their limits.
Below is a video shot by Jean Baptiste Su of their demo presentation.
October 8, 2012 in America The Free, Client Announcements, Client Media Kudos, Conference Highlights, Events, On Mobile & Wireless, On Social CRM, On Technology, Social Media, Videos, WBTW, Web 2.0 | Permalink | Comments (0) | TrackBack
October 05, 2012
A Visual Journey of DEMOFall 2012
I missed DEMOFall last year if I recall and hate to miss a DEMO since I'm a huge fan of their events, having gone for years (and years). I'm also a media partner every year. As always, they had a great line-up of companies, many start-ups making the trek over from Asia and Europe to unveil their latest and greatest on the DEMO stage.
Some of the highlights included a kick-off Beer reception in the Oktoberfest theme. The great thing about such a theme is fabulous dark German beer and fashionistas like Jolie O'Dell showing up looking like Heidi. (it doesn't seem to matter what outfit she puts on or color her hair is, she always looks smashing).
The downside? The food of course. It was great to reconnect with old friends, some of whom I only see at Demo every year. Not everyone was as stylish as Jolie of course, but the pressure of women pulling out in the stops in Silicon Valley has Dylan Tweney rethinking what he puts on before he goes out of the house...yup, even the socks! (see my geek fashion hurts my senses piece).
Dean Takahashi decided to support the theme in one way he knew how: put on an Irish hat to support the Germans of course. :-)
In all seriousness, the beauty about Demo is that after hours (and before hours), people still know how to have fun. Below - is it easy to recognize a Brit among us? After all, the Brits know how to let loose despite myths that they don't. (Trust me, I lived there...ask me for stories sometime).
The every so "fun" Redg Snodgrass and Andrew Scott announced Taploid, a gossip tabloid for the digital age, so hey, they were just celebrating their unveiling after all...
Speaking of celebrating and having fun, Dave Mathews and co-founder of InTooch Julian Salanon demonstrated to the audience that they can START to have fun if they only freed their lives from business cards with their new mobile app. Hear hear.
Given that this event was Matt Marshall's last DEMO event, Neal Silverman bid farewell to Matt on stage while the audience cheered him on (and yes, we even stood up and whistled). Erick Schonfeld takes over in 2013 and am looking forward to seeing what direction he takes things.
There were also the traditional DEMO God awards that DEMO is notorious for. This year's winners included: bandu from Neumitra, Birdeez, ElectNext, Flinja, RentLingo, and VPC from Neurotrack (Alzheimers development).
One conference - multiple personalities. Up on day one was Ray Kurzweil, who talked about everything from singularity and speech recongition to nano bots and our brains. Up on day two was Twitter co-founder Ev Williams.
In between each category, a group of "sage" panelists came out and gave their opinion on every app that presented - what they liked and didn't...and why!
Journalist Rob Pegararo made the trek from DC...
There was, as always, loads of schmooze time as well and on the last night, a farewell celebration party thrown by Citrix.