April 20, 2013
Reflections on Community & HAPIfork's Kickstarter Campaign
I've done so many launches in my life that I'm not even sure I could count them all and yet a launch in and around crowdfunding is a relatively new experience for most of us.
Some launches alert the world that a product is shipping, that there's an IPO or a new partnership, that there are four new features than the previous version, that there's a new management hire, that the CEO is speaking on a panel, that product Z just won an award, or that an office is opening in Singapore...the list goes on. I've done them all.
Kickstarter, while not a new concept for the early adopters and technologists within my circles, my sisters who live in an East Coast small town have never heard of it nor have my friends in Florida, Minnesota and Canada. In other words, it's still a relatively new way for consumers to order a product, especially one which in many cases hasn't been built yet and there's only a basic prototype to show when the campaign goes live.
We're in day four of the HAPIfork Kickstarter campaign and plenty of press gave HAPIfork some love this week as part of the kick-off, the kind that is, that would cover this kind of announcement. The good news is that as a result of heightened media activity this week which comes on the heals of over 900+ media hits worldwide from its initial unveiling at CES in January, more and more mainstream press are intrigued and want to play with the fork.
From Dr. Oz, Good Morning America, Good Housekeeping, Penthouse and Men's Health, we've had discussions and coverage; it's a no brainer for their audience since its the kind of device mainstream consumers would want to try out just as they did when electric toothbrushes first hit the market and dentists confirmed that they can clean your teeth more comprehensively than a regular brush. In both cases, there's a "mindful component" to it.
Why wouldn't consumers reading consumer magazines want to learn about a new digital device that can help them eat better, improve their digestion and eat less, thereby consuming less calories. In an eager-to-consume everything and anything country with astonishing obesity rates, the timing of HAPIfork couldn't be better. Even ABC News was intrigued and Jay Leno and The Colbert Report gave the smart fork a call out in mid-January while NBC News Scott Budman covered it the day after Kickstarter went live.
It is precisely the kind of device that will make people think more carefully about their eating habits and suddenly, a "new pattern" of thinking and eating more mindfully kicks in. The goal is to modify "speed" behavior at the onslought and then extend into more mindful habits beyond a plate of food over a meal.
The Benefits of an Early Community:
While there are clearly other ways to get funded, Kickstarter helps to identify the early adopters and fans who really understand the inherent value of a "smart fork". Beyond a fad, people who jump on board early assume faith in a product that embraces a way of thinking that goes something like this:
"A connected fork isn't the only way to get healthy and lose weight, because at the end of the day, it's always my own decision about what I eat, when I eat and how fast I eat. While human input is a big part of leading a healthier lifestyle, I for one, could use a little help. HAPIfork can remind me, prodding me with each bite I take, to eat healthier, slower and be more mindful in the process. Most importantly, I understand this is a starting point and realize that this fork can act as a digital coach to help modify my behavior over time...and alone, is an important first step to the path of mindful eating and living."
The above mantra or statement if you like, isn't an official statement from the company...it's how I personally think about HAPIfork as an enabler of healthy habits, starting with food.
Education will be a big part of this campaign, starting with Kickstarter and well into the coming months ahead. With Kickstarter, we will see the formation of an early community who is willing to take a healthy step into that universe, one that leads to a HAPier and more fulfilling life.
Building a community isn't new, nor was it new at the birth of social media. Smart marketers have always understood that the customer is king and he/she leads the way, not the CEO. Customers aka your community is critical at the beginning of a product launch and throughout its entire lifestyle.
30 years later and I still flash a smile and feel an emotional bond when I see the Pillsbury Doughboy on TV. Great branding? You could say so, especially since I'm not their target audience. For decades, they achieved sustainable success inside their community (moms and women who bake with their products) and outside their community, people like me who have a warm and fuzzy feeling about their brand even though I'm not a user.
Regardless of what kind of product launch you're doing -- inside a crowdfunding paradigm like Kickstarter or IndieGoGo or out -- it always goes back to the customer and making them happy again and again and again. In recent years, I've seen far too many companies forget how important customer feedback is, for without them, there is no sustainable growth. There is no product. There is no company.
For HAPILABs and HAPIfork, it's the start of learning about a community that embraces the concept of happiness, mindful eating and health early on. It's been a thrilling ride to be driving the marketing and PR efforts since the prototype kick off, but as I watch the Kickstarter numbers rise hour after hour, and excitement runs up and down my spine, I remind myself that this is just the beginning. The exciting days are ahead as we learn from customers using the fork, how it has positively affected their lives.
Here's the link to the Kickstarter campaign if you are interested in supporting the campaign at whatever level - as a supporter, or simply because you can't wait to get your paws on one of these magical HAPIforks.
April 19, 2013
HAPIfork on Kickstarter: Nearly 3 Days Into the Campaign
I remember being in the offices of a well known mobile and software company ten or so years ago after having lunch with the CEO. They had just completed an IPO and as we walked into the main office space, increasingly becoming overcrowded with cubicles, he noticed how many employees were watching the stock price on their screens.
With me trailing behind him, he abruptly stopped and addressed his teams with a sense of urgency that surprised me. He said in a bold voice: "I don't want to see you starring at numbers on your screen all day - spend your time doing whatever you can to make our existing customers happy."
Hear hear. At the start of the HAPIfork Kickstarter campaign two days ago, I found myself obsessed with checking the screen constantly, even during meetings. The addictive nature of a campaign that has $$'s attached to it is impossible to ignore. After day two, I stopped and returned to a quick check every other hour, as a way to quickly check the progress but not be consumed by it.
That said, a campaign of this nature takes on a life of its own. After four hours, the Kickstarter HAPIfork campaign was 10% towards reaching its $100K goal and on day three, we are at 42,544 at the time of writing this blog post.
Here's a glimpse of my addictive screen grabs on Wednesday and Thursday.
We're off to a great start and kudos to the HAPILABS team, which is operating across five time zones. Please support us on the Kickstarter HAPILABS page so we can make inventor Jacques Lepine's dream come true.
Here's a sample of the fabulous media coverage since our campaign hit two days ago.....
- CNET - Donna Tam | 4/17 | HapiFork: Vibrating novelty or health revolution?
- Cult of Android - Eli Milchman | 4/17 | Hapifork Tattles To Your Phone About How Much You’re Eating [Kickstarter]
- Engadget - Christopher Trout | 4/17 | HAPILABS launches HAPIfork Kickstarter campaign, we go hands-on and in-mouth
- Fodors: http://www.fodors.com/news/best-new-travel-tech-for-2013-6387.html
- Forbes - Larry Magid | 4/17 | A HAPI Meal That You Eat Slowly
- Fox - New York - Luke Funk | 4/17 | Fork vibrates when you eat too quickly
- Fox 10 TV - Alabama - Lenise Ligon | 4/17 | HAPIfork; Bluetooth enabled fork
- Health 2.0 News - Laura Montini | 4/17 | An Afternoon with the HAPIfork
- International Business Times - Esther Tanguintic-Misa | 4/17 | Problem Controlling Weight Gain? Curb It With Hapifork…
- Mashable - Chris Taylor | 4/17 | Hands On With the Fork That Tells You to Eat Slower
- Medical Daily - Susan Scutti | 4/17 | Vibrating Forks to Help You Lose Weight? The Unusual Intersection of SmartProducts and Crowdsourcing
- Nature World News - Tamarra Kemsley | 4/17 | 'Smart' Fork Vibrates When You Eat Too Quickly
- Science World Report – Kathleen Lee | 4/17 | Don't Put Your Fork Down, HAPIfork Vibrates if You Eat Too Quickly
- Slash Gear – Craig Lloyd | 4/17 | HAPIfork Kickstarter campaign officially launches
- TechCrunch – Gregory Ferenstein | 4/17 | Eating Fast Is Destroying Your Body. The HAPIfork’s Buzz Can Help
- The New Zealand Herald – AFP | 4/17 | Would you buy a vibrating fork to stop you getting fat?
- The Washington Times – Jessica Chasmar | 4/17 | Obesity battle gets French weapon: Forks that vibrate on quick eaters
- TUAW – Mike Schramm | 4/17 | HAPIfork Kickstarter campaign goes live
- Ubergizmo – Hubert Nguyen | 4/17 | HAPIfork Starts Crowdfunding on Kickstarter
- Venture Beat – Rebecca Grant | 4/17 | World’s first connected fork could help you eat healthier, slower, and less
- Wall Street Journal – N/A | 4/17 | HAPIfork Now Available for Pre-Order on Kickstarter
- Xconomy – Wade Roush | 4/17 | Testing Kickstarter’s Appetite for a Digital Fork and 'Positive Punishment'
- Boot Camp - Fred Fishkin | 4/18 | HapiLabs opens Kickstarter campaign for the HapiFork
- Financial Everyday - N/A | 4/18 | HAPIfork Now Available for PreOrder on Kickstarter
- Gearburn - Bianca Budricks | 4/18 | Is HAPIFork a dumb fad or smart new eating tool?
- Gizmag - Dave Parrack | 4/18 | HAPIfork smart fork hits Kickstarter
- Health Care Asia - AFP | 4/18 | Vibrating Fork Helps Combat Obesity
- CBS Radio & Larrys World - Larry Magid | 4/18 | HAPIFork Helps You Eat More Slowly
- NBC - Bay Area - Scott Budman | 4/18 | 'HAPIfork' a New Tech Diet Tool
- NBC News - N/A | 4/18 | HAPIfork Now Available for PreOrder on Kickstarter
April 17, 2013
HAPIfork Launches Kickstarter Campaign: World's First Connected Fork Now Available for Pre-Order
For the last few months, as anyone in my circle can affirm, nothing has consumed more of my time than a magical little device called HAPIfork, referred to as the vibrating fork and also its claim to fame: the world's first connected fork.
Since our initial unveiling at CES, the world has embraced HAPIfork, eager to try this unique device aimed at helping you slow down how fast you eat.
Today, we're kicking a Kickstarter campaign to raise funds for the manufacturing and distribution of HAPIfork, so alas, people can finally pre-order the device which aims to transform people's relationship with food.
In January, HAPIfork was the recipient of the CES Innovations Award, Health & Wellness category and soon thereafter, the word quickly spread to over 50 countries globally culminating in hundreds of articles, blog posts, tweets, television and radio appearances as well as a fun shout out from The Colbert Report and Jay Leno.
Keeping in line with Kickstarter rewards at various funding levels, the HAPIfork will be offered as a perk for up to 2,500 people funding $89, and at the $99 level for anyone else who would like to be in the first commercial batch. In addition, the opportunity to be part of the beta testing program, receiving the HAPIfork at the earliest possible availability date, is offered at the $300 level perk. The campaign, which starts today and runs until May 31, 2013, has a fundraising target of $100,000.
HAPIfork was designed by French entrepreneur and inventor Jacques Lépine whose idea was based on research which shows that by eating slower, people can improve the way they feel, improve their digestion and lose weight.
Unlike other health related tools, the HAPIfork is inconspicuous and appropriate for out-of-home use. The smart fork also collects information for future analysis or monitoring in clinical settings. All data is transmitted to a ‘personalized online dashboard’ when the user connects their HAPIfork to their computer or mobile device making it easy to monitor eating habits and health improvement at home or on the road.
The fork will be released in three colors (blue, green and pink) and will ship to Kickstarter funders first before the general public. The product will initially go on sale in the US and EU in the fourth quarter of this year.
Bravo and a well deserved High Five to the entire HAPILABS team. We're excited to move HAPIfork closer to distribution and grateful to Kickstarter for their support to get this campaign to GO!
SO, c'mon over and support us, order a HAPIfork and start eating more slowly, transforming the way you think about food, eat food and digest food.
Onward & upward to a Healthier and HAPier place!
April 15, 2013
Fourth Annual TEDxBerkeley Event To Kick Off April 20
The fourth annual TEDx Berkeley Event (a 501c3) will kick off on Saturday, April 20, 2013 at Berkeley’s Zellerbach Hall with 13 thought provoking and renowned speakers and three performers, set to tackle this year’s theme: Catalyzing Change.
This decade presents significant and global change that will impact how we use technology, how and where we work, communicate and use utilities and applications across industries, from education, mobile technology, biotech and biofuels to healthcare, government, sustainability and beyond.
Learning and sharing ideas in a way that provokes change and making the world a better place is what TED events are about. Given that Berkeley is an epicenter of innovation, inspiration and talent, it’s the perfect location for speakers and attendees alike to participate in this important global conversation.
Below is a list of the 2013 TEDxBerkeley speakers and performers:
- Chris Anderson: Chris is the co-founder and chairman of 3D Robotics, former editor of WIRED Magazine and author of The Long Tail, Free: The Future of a Radical Price and Makers: The New Industrial Revolution.
- Louann Brizendine, MD: Louann is a practicing neuropsychiatrist, a New York Times best-selling author, a professor at UCSF, founder of Women’s Mood & Hormone Clinic, and a media commentator specializing in sex differences and The Male and Female Brain.
- Mallika Chopra: As a media entrepreneur, Mallika is the founder of Intent.com, The Chopra Well, author of 100 Promises To My Baby and 100 Questions From My Child, and a notable voice in the fields of parenting, meditation and intention.
- Alexei Filippenko: Alex is a UC Berkeley Professor of Astronomy and member of both teams that discovered the accelerating expansion of the Universe, who was honored with the 2011 Nobel Prize in Physics.
- Eden Full: Eden is the founder of Roseicollis Technologies and spearheaded the solar panel tracking invention called the SunSaluter.
- Dan Millman: Dan, an author of 16 books which have been translated into 29 languages, have influenced millions of lives. His most popular book, Way of the Peaceful Warrior, was adapted to film in 2006.
- Robert Neuwirth: Robert is the author of two books on alternative social and economic structures: Stealth of Nations, an up-close investigation of the value of street markets and underground trade and Shadow Cities, which looks at squatter communities as normal urban neighborhoods.
- Kim Polese – Kim serves as Chairman of social finance startup ClearStreet, was founding product manager for Java at Sun, co-founder of Marimba, CEO of SpikeSource & was named to President Obama’s Innovation Advisory Board.
- Ananya Roy: A UC Berkeley professor in City and Regional Planning and distinguished chair of Global Poverty, she authored City Requiem, Calcutta: Gender and the Politics of Poverty and Poverty Capital: Microfinance and the Making of Development.
- Karen Sokal-Gutierrez: Karen is an associate clinical professor at the University of California and Berkeley-UCSF Joint Medical Program and School of Public Health.
- Curt Tofteland: Curt is the founder of Shakespeare Behind Bars, and has produced dozens Shakespeare Productions at correctional facilities around the US.
- Cecily Sommers: A global trends analyst who helps organizations understand and prepare for the emerging technologies, markets, and ideas shaping our world, Cecily was selected as one of Fast Company’s Fast 50 Reader’s Favorites, founded Push Institute & authored Think Like a Futurist.
- Erica Wides – As national authority on how to find, afford, cook and eat minimally processed natural food, Erica is host and co-creator of Let’s Get Real: The Cooking Show About Finding, Preparing and Eating Food on the Heritage Radio Network.
Performers include Ambiance Lights, a student group dedicated to glove lightshows, which is a style of dance that involves finger and hand manipulation with strobelights, California Golden Overtones, a UC Berkeley all-female completely student-run A Cappella group and Victoria Theodore, keyboardist, musician and background singer who was in Stevie Wonder’s band since 2007. Yaelisa is an Emmy Award-winning flamenco dancer/choreographer and the artistic director of Caminos Flamencos and The New World Flamenco Festival.
For the first time, TEDxBerkeley also falls on Cal Day, UC Berkeley’s Annual Open House. This independent TEDx event is operated under license from TED. Visit the TEDxBerkeley speaker page for more information. Mobile users can also download the AppBaker-created iPhone app for the event.
March 25, 2013
HAPIfork Parades Around Austin Taking in the Energy of SXSW
HAPIfork, which has taken on a mind of his own, decided to embark upon Austin during South by Southwest (SXSW) with Andrew Carton and I. He made a few interesting stops along the way and had quite a few encounters, starting with a little saloon action in the lobby of the Driskill Hotel. After all, we were in Texas after all.
Then he headed to the Rackspace party where he met Travis.
A little more Western cowboy and rope action along Fourth Street.
When the bartender at Eddie V's Steakhouse remarked on his color, shape and design, he asked the chef to write Congratulations across the top of our dessert plate in delicious chocolate. It isn't quite HAPIfork's birthday yet, but he wasn't displeased to see the surprise. Nor were we.
It's hard for HAPIfork to stay away from a dinner table, after all, it's one of his favorite places to hang out.
The guys at the Connected Health booth on the SXSW Convention Center floor said hello to HAPIfork.
There were even a few musicians who got into HAPIfork, after all, we don't need to tell you how fabulous great music is with fabulous food...and the slower you eat, the more present you can be with those tunes.
He kept returning to the Hotel Driskill night after night since he loved nestling himself up against that incredibly historical statue in their lounge area as he listened to live music play till late.
HAPIfork even went to support Jen Lim, CEO of Delivering Hapiness and others at a HAPPINESS panel, because after all, he believes like the rest of us do, that eating slower and taking time with your meal equates to a more fulfilled, healthier and happier life after all. He was thrilled to hang out for a stint with Jen albeit short.
Alas, HAPIfork was sorry to say goodbye to Austin but excited to be visiting more cities, towns and great restaurants in the near future.
March 03, 2013
The Connected Things Discussion at London's WebSummit
Techcrunch's Mike Butcher interviews Alex Hawkinson of Smart Things and Fabrice Boutain of HAPILABS in an interactive chat on the Web Summit stage in London last week.
Below is a video of their conversation, which includes demos.
February 17, 2013
PC Magazine & Beyond: It's Award Time for HAPIfork
With the craziness of CES and launch of HAPIfork behind us, it's great to be reminded of the love consumers, industry illuminaries and press alike gave to HAPILABS during that long but exhilerating week in early January.
We were excited to learn that PC Magazine awarded HAPIfork a Best of CES Award from the show.
Writes Dan Costa in his post: "Given the nationwide obesity epidemic, it is a wonder no one thought of this before. We need smarter forks. The HAPIfork is a little bigger than you standard fork, but it does a lot more. Charge it up and it will monitor not just how many bites you take, but also the pace at which you eat. If you try to take more than one bite every 10 seconds, the fork will gently vibrate to tell you to slow down. Once you are done, you can upload all this data to an online service that will let you track it, and presumably, share this data with friends."
We're thrilled about this great honor on the heals of an award from CNET as well, not to mention the Design and Engineering Showcase Honors Award. Below the HAPILABS team shows off the Design & Engineering award on-site in Las Vegas in our very HAPIbooth.
January 24, 2013
My Top 12 Picks for CES 2013: From Speakers & Robots to Accessories & Backpacks
The Consumer Electronics Show (CES) in Las Vegas earlier this month was once again a flurry of new products and as always, I felt as if I was constantly surrounded by pitches of TV flat screens, new speaker designs, casing, docking stations, chargers, dancing robots, iPhone accessories, surround sound substitutes, and more. What stood out was the increasing number of vendors participating in the Digital Health pavilion this year.
Clearly, the marriage of technology and health is increasing at alarming speeds, with products and solutions aimed at helping consumers take charge of their health by collecting and analyzing their own personal data, something that wasn't available to us even ten years ago.
It was no surprise that Fitbit won a Best of CES award, a product which tracks your fitness and has been on the market for awhile now. It's inevitable that the health and wellness category is primed to explode in the coming year.
As for other categories? Sure, I'm a geek, but I'm a female geek who loves great design and rich colors. I'm always a sucker for products in luscious colors - the problem with so many of these products is that they're created and designed by men, so often our choices are limited to neon green, bright girly blues and pinks, or red, black and white.
If women designers were behind more products, I'd imagine we might actually see a high end stereo system in an eggplant purple, burgundy or an olive green, something that wouldn't clash with our sofas, curtains and painted walls. I spoke to four speaker companies about this conflict and guess what? Weaving a color design into a living room hadn't even occurred to them.
As a traveler and writer, most of my top picks were focused on products that would be useful for the mobile warrior, often lightweight, reasonably priced and compact.
Degauss Labs Earphones
The SPKRS Series is a line of earphones by Degauss Labs that is focused on top notch sound quality. They tout that the bass is amazing (I haven't received them yet but did see them purr on the show floor). In its price range, SPKRS are durable and comfortable.The all aluminum housing absorbs vibrations and preserves the sound quality. The housing is coated with a special technique making the housing as matte and clean looking as the rest of the earphone, rarely found on metal housed earphones. They feature an enhanced acoustic design that helps music sound smoother.
SPKRS comes in a variety of carefully selected AND fun colors. SPKRS is UNIVERSAL and works with Apple iPhone, and the latest version of Android phones from Samsung, HTC and Sony. Windows phone by Nokia is also supported.
Ranipak Backpacks & iPad Cases
I loved the slick design of Ranipak's new Y.U.M.C. Series. Great for travelers on the go, there are tons of pockets and great colors (particularly liked the eggplant).
All products are done in a great European design with a global appeal.
HyperJuice External Batteries
One of the funkiest designed products I accidentally came across were the HyperJuice external batteries for Apple MacBook, iPhone, iPad, iPod and USB products. Behind the products is Sanho Designs, which design, manufacture and market IT accessories with a focus on Apple accessories, portable power and storage.
Their product brands include: HyperJuice - External batteries for Apple MacBook, iPhone, iPad, iPod, USB products, HyperDrive - Portable digital data storage products for Apple devices, digital cameras, memory cards, HyperShield - Cases, stylus pens and other accessories for Apple devices, and HyperThin - World's thinnest most flexible HDMI cables.
For travelers, their products are a Godsend, particularly for those who carry more than one digital product with them like me. Let's just say I can't wait to test out the HyperJuice Mini, Micro and PLUG and I have a feeling, I'll be a prolific user. The company also is smart about design...and they offer a number of rich and fun colors.
SwitchEasy offers some stylin' products for the iPad and iPhone as well as great compact keyboards, ideal for the digital traveler. They offer iPad cases and iPod Touch cases in a number of designs and rich colors.
Their mission is to provide more reasons for PC users to "Switch" to a better digital lifestyle through our innovative little add-ons.
See below for the Safekey Keyboards Protection, which I plan to try out soon on the road. To the left of the keyboards is one of many beautifully styled iPad cases they offer.
Edifer offers a few speaker options that are perfect for those on-the-go.
Sound To Go PLUS is all about portability - they do an all-in-one micro speaker with re-chargeable Lithium battery. Encased in a brushed aluminum chassis, it features 2 channel stereo with 2 full range 1.25" drivers on each channel (magnetically shielded). It also features a built-in 'Class D' amplifier and a 3" x 1.25" oval passive radiator, which means someting to those in the audio world.
GeoPalz, creators of the first decorative pedometer for kids, introduced the ibitz PowerKey for children and ibitz Unity for parents to its suite of products. With ibitz, a family’s electronics are powered by physical activity. Each ibitz connects wirelessly to select Bluetooth 4.0 phones, tablets and laptops to track physical activity. For kids, the ibitz PowerKey converts physical activity into “keys” that unlock rewards, while the ibitz Unity for parents tracks the overall progress of family health goals.
The ibitz PowerKey for kids not only unlocks access to games and apps, but also allows each user to maintain the health of their own GeoBotz virtual pet character within their app.
Foldable Rubber Keyboards by Chin Fai
Chin Fai has a host of incredibly useful rubber roll up keyboards which are bluetooth enabled, a seriously must-have companion for any traveler.
They also have a host of brightly colorful rubber products which encase iPhones, iPads and other devices to help protect them against wear and tear - you can even drop your product encased by one of these and it protects the outer layer and edges of the device.
HAPIfork, the world's first connected fork that slows down how fast you eat received a substantial amount of attention, so much so that the booth was always full of broadcast cameras, producers, doctors, health afficiandos and people who have lost weight or were looking to...among other eager enthusiasts.
While (full disclosure), I am involved in the company, it is on my picks list because it is a product I was excited about even before their launch and a reason I decided to jump on board. There is no other product like it on the market and for someone like me, who travels incessantly and never seems to have time for a 'slow' meal, it makes for a perfect "throw-it-in-your-bag" utensil which not only will help me slow down how fast I eat on the road, but track it on my desktop and mobile phone as well.
HAPIfork received so much buzz, we had to turn away opportunities knocking on our doorstep because we were limited with only 3 prototypes on the show floor.
I think the "smart" HAPIfork struck a chord with people because it's such a device that can modify your behavior, prompting you to slow things down, thereby eating less, which is better for your overall health and well-being in the short and long term.
Action Camcorders by Astak
For under $300, you can get one of Astak's action camcorders, which comes with a 170 ultra-wide angle lens that supports 1080p HD video recording. You can shoot 8 megapixel photos hands-free and there's a built-in LCD screen, which includes real time display and video playback. The nice thing for adventure travelers, is that there's waterproof housing which goes down to 197 feet or 60 meters. I could have used this handy device when I was swimming with baluga whales this summer in northern Canada.
It also comes with a rechargeable lithium battery and has four recording modes: 1080p 30fps, 720P 60fps, 720P 30fps or WVGA 60fps. It connects via a USB 2.0 and has a built-in microphone. Additional sports accessories are also available. I haven't tested it yet but hope to do a more extensive review if and when I get product in hand.
House of Marley Headphones
I was running to get to an appointment and House of Marley's booth stopped me dead in my tracks. Creative, compelling, and loaded with well-designed noise-canceling headphones in fabulous colors with a deep, rich sound. Their headsets are the culmination of natural materials and technology coming together to make beautiful music.
Stainless steel, leather and high-quality recycled aluminum blend to create a striking, sophisticated look. And the performance meets that look. With battery powered noise-canceling headphones, it reproduces an intimate, authentic sound that lets you truly feel the music.
I can't wait to test these out!
Mizco's iPad, iPod, iPhone Accessories
From Mizco, I came across the iEssentials products. For around $30, they have a 2-in-1 Car and Wall Charger that lets you charge two devices simultaneously, whether you're on the road, in your office or at your home.
I also loved their Diamond Cases for iPhone 5. Their cases are form fitting, so they fit snugly around your phone and includes embedded rhinestones for additional style. Unlike so many products of this ilk, they come in richer non-pastel colors. What I loved most was how durable they felt in my hands.
Moneual Robot Cleaner
Another product I'd love to test out and use is the Robot Cleaner by Moneual, which I saw a demo of on the show floor. A high performance BLDC Motor outputs stronger suction, and is powered by the latest long lasting Lithium Iron Phosphate Battery.
Great for both hard floor and carpeted floor surfaces, the vacuum's mop attachment can be attached for hard floors, allowing for vacuuming and mopping to function at the same time. Twin side brushes allow for a wider, effective cleaning width to brush debris towards the main brush for collecting.
The vacuum can cover up to 1,200 square feet on one charge, depending on clutter, as maneuvering around clutter may impact cleaning time. Additional specialized cleaning modes include corner, shadow, and scheduled cleaning. It even has the ability to return to the charging dock after a cleaning session!
January 24, 2013 in America The Free, Client Announcements, Client Media Kudos, Conference Highlights, Events, On Health, On Innovation, On Mobile & Wireless, On Technology, Travel, WBTW, Web 2.0 | Permalink | Comments (0) | TrackBack
January 18, 2013
Integrating HAPIness Into Your Life: Reflecting on the HAPIfork Launch
Another CES has come and gone and the HAPIfork is now officially launched. While I’ve attended hundreds of trade shows, probably 20 CES’s and launched dozens and dozens of products over the years, this launch was different.
In the course of one week, HAPIfork, the first connected fork that helps you slow down how fast you eat, garnered media attention from outlets on every continent except for Antarctica and I expect that will come soon given the hype.
People tweeted about HAPIfork from about 80 countries and wrote about it from 73 more. In less than two weeks, nearly 10,000 tweets mentioned #HAPIfork from around the world.
From Good Morning America, CNN, Fox News, ABC, NBC, The Today Show, Dr. Oz, World News Tonight to USA Today, the WSJ, Rolling Stone, Jay Leno, the Colbert Report, Huffington Post, Techcrunch, Scientific American and CNET, HAPIfork was brought the world’s attention.
Frankly, given that I think like as much like a journalist as I do a marketing pro, I knew HAPIfork would be hot. After all, it has a lot of unique selling points.
First, it’s a handsome looking gadget with a clean design that comes in five fun colors.
Second, it is unique in what it does: helps you slow down how fast you eat.
Third, it was developed by the French, a country known for enjoying their food and taking long meals.
Fourth, there hasn’t been an innovation to the fork in….I don’t know, perhaps since the invention of the fork itself?
What I didn’t anticipate was how fast HAPIfork’s “hotness” would accelerate, particularly at a show like CES which shows off thousands of new products and innovations from around the world. In other words, it’s a crowded show to make a new product from an unknown company in the U.S. truly shine.
So, what is the sensation really all about? HAPIfork addresses an emotional issue we all have as humans - eating. As a woman, I’ve dealt with issues around weight and eating fast since I was a teenager and there probably isn’t one person who can’t relate to both at least on some level.
While I’ve never been heavy and come from lankier family stock than not, as a teenager and in my twenties, there was a lot of pressure to be thin largely because of the way the media flashed images of models the size of toothpicks. For men, the pressure may not be as acute, however whether it’s for “image” or peer pressure, maintaining our ideal weight isn’t easy for most of us.
And, at the end of the day, it’s not healthy to be overweight and it doesn’t get any easier as we age. In addition to known benefits of having a healthy diet, eating the right food can change your energy levels, your mental attitude and reduce if not eliminate the cravings you once may have had, e.g., starchy and processed foods with excess amounts of sugar.
While I’m not a dietician or a doctor, I celebrate health benefits from a cleanse once a year and notice positive differences in my body when I eat a more alkaline diet. While eating unhealthy food and too much of it is an obvious known issue, what we don’t pay as much attention to as a society is how FAST we eat and the impact it has on our consumption.
When we eat slower, we consume less calories (roughly 11%), we improve our digestion and decrease issues related to gastric reflux. If you’re over the age of 35, ask yourself how many TV ads you remember seeing as a child on antacid products and how many you see today? It ‘feels’ like there’s an antacid commercial on the hour.
HAPIfork is unobtrusive. When you are eating too fast, you’ll receive a gentle vibration, reminding you to slow things down. Some people argue that they don’t need a fork to make them eat slower and can do it on their own. While some people may have that level of discipline, there are thousands of others who need a little help.
We all know people who are so disciplined; they're the people who find themselves at the gym seven days a week. There are others who fare better with a trainer and others who can’t stick with a program at all.
Think of HAPIfork as a personal coach which can prompt you to slow down one aspect of your busy schedule: your meal.
For me personally, the busier my day, the faster I tend to eat and so a $99 investment in a device that can help modify that behavior is a no brainer. Reality check: Apple charges close to that for a plastic adapter cable that merely charges a laptop.
And, let's not forget the countless other plastic gizmos that are priced above $99 in places like Brookstone, airline magazines, TV advertorials and beyond, that don’t help improve your health.
The second issue that HAPIfork touches on is behavior modification, which is important if people want to see improvements in their health or anything for that matter.
Consider This: a coach asks you to work out for 60 minutes a day and yet when you start off, you can’t even make it past 15 minutes without huffing and puffing. In the back of your mind, you think “this is impossible,” and feel like quitting. What if he came back to you and said, “start off with 20 minutes a day for three weeks and then increase it to 30 minutes a day,” and so on. Suddenly you feel that this might be possible after all, you start to see some progress even if its small. Now, how do you feel?
Consider This: you’re a smoker and while your Uncle John quit cold turkey and your family is hounding you to do the same, you don’t seem to have the same willpower as Uncle John. And so, you start to wear the patch and chew the gum so you can reduce the number of cigarettes you smoke a day. Suddenly, your one pack a day is down to four cigarettes a day and then ten a week. Now, how do you feel?
Enter the world of behavior modification and the impact that even slight shifts in behavior can have on your overall health and well-being. Slight behavior modification can lead to moderate and/or dramatic behavior modification over time.
HAPIfork offloads your eating patterns to an online dashboard which you can check on a daily or weekly basis, data you can also access from your phone (Windows 8, iPhone and Android).
The dashboard shows a percentage of how much faster you are eating than you should, so as you slow down, you can see that number improve over time.
The great thing about the data is that you can either choose to keep it private or share with your family or even a doctor who may be working with you on an overall dietary program.
When we start to see incremental improvements in our scores, we can feel not just a sense of ‘hope,’ that yes, we can actually do this, but empowerment.
With empowerment comes changes in behavior and with those changes, comes a healthier and I’d argue, a more integrated and holistic self. The more awareness we have about our habits, the more we can feel empowered to change them based on information we have personally captured.
After all, it’s your body and we only have one in this lifetime. Why not treat it right? It’s harder to do when we don’t realize just how badly we abuse it on a daily basis, whether that be less sleep than we should be getting, smoking, consuming processed food or eating too fast.
I am excited to be working with the HAPILABS team because of how we can help empower others to take control of their health and take control of their lives. If you were at CES, you may have heard HAPILAB’s CEO Fabrice Boutain walk around with his finger up in the air and saying “Join our HAPIrevolution” with a smile on his face.
If you weren’t in Las Vegas, you’ll see and hear that sentiment in our literature, on our website and at the core of the HAPILABS team across three continents. If you ever run into anyone on the HAPILABS team, you’ll bound to be affected by the contagious HAPI energy and desire to help people turn their health and well being into a positive force.
The goal here is not just to launch a fork, but a way of “being and thinking” about your health. In this HAPIrevolution, our hope is that together, we can raise the awareness and take charge of when we eat, what we eat and how fast we eat.
Help us help you so we can collectively reduce the rising numbers of growing disease and obesity in the U.S. and around the world.
Photo Credits: Screenshots from HAPILABS, woman with food from Sara Beyer/Flickr, slow eating and digestions panels from SlowControl, group shot taken in booth on my trusty Canon 7D. Voltaire image from Chanty Elise Designs.
January 08, 2013
HAPILABS Introduces HAPIfork, World’s First Smart Fork, at CES
CES kicked off this week with CES Unveiled, the official media event on January 6 at the Mandalay Bay in Las Vegas.
HAPILABS, a company focused on well-being in every aspect, whether that is achieved through fitness, diet, your sleep or how you eat, showed off their new HAPIfork at the event. Their goal is to make it easy for people to take control of their HAPIness, health and fitness through applications and mobile connected devices.
The world’s first connected fork that helps you lose weight by eating at the right time and at the right pace is also showing this new smart device at the Showstoppers media event on January 8 at the Las Vegas WYNN Hotel and all week at Digital Health at the Las Vegas Convention Center.
The smart connected device, which has a crisp, elegant and clean design, was created by French engineer Jacques Lepine. The HAPIfork will be available in five colors when it hits the market this year: blue, green, white, black and pink.
This smart fork knows how fast you’re eating and helps you slow things down using a patent-pending technology. By eating slower, you can improve the way you feel after every meal, enhance your digestion and reduce your weight.
When you are eating too fast, HAPIfork sends you gentle vibrations and indicator lights so you are aware of when you’re not eating at a pace that is optimal for your health, allowing you to slow down without a disruption to your meal or conversation.
All of your HAPIfork eating data is transmitted to your online account when you connect your HAPIfork to your computer via USB or your smart phone via Bluetooth. This flexibility means you can monitor your health improvement at home or on the road from a mobile device.
You can choose to keep this information private or share some or all of this data with friends who are supporting you, your health and lifestyle.
The complete suite, which will be priced at $99, will include the HAPIfork Device, an Online Dashboard, which stores and reviews your eating-related data and helps you track your progress meal after meal, a Mobile App which allows you to follow your stats from your mobile device, a Online Coaching Program for tips and tricks on eating smarter and healthier, and an Online Social Game, designed to motivate you to implement your new habits with your loved ones.
Below, HAPILABS CEO Fabrice Boutain shows a HAPIfork and HAPItrack prototypes in Paris this past December.
Disclosure: I am a consultant for the company.
January 8, 2013 in America The Free, Client Announcements, Conference Highlights, Events, On Health, On Innovation, On Mobile & Wireless, On Technology, WBTW, Web 2.0 | Permalink | Comments (0) | TrackBack