January 25, 2016
Find X With Thought Leaders & Visionaries at TEDxBerkeley on Feb 6
From innovative surgery and extraterrestrial intelligence to reporting from war zones and Grammy-Award winning music, this year’s theme for TEDxBerkeley 2016 -- Finding X, which will be held at Zellerbach Hall in Berkeley CA on February 6, will look to solutions to our world's imperfections. Sixteen riveting speakers will address how we identify these problems and make sense of them in the larger systems where they belong.
Whether it be voyaging into uncharted technological or scientific territory, reconciling our diverse perspectives of the human condition, or unearthing the parts of ourselves that give our lives direction and meaning, we all hope to make an impact on this world by Finding X.
Now in its 7th year, this prestigious TEDx event will bring together thought leaders, visionaries, innovators and 54 performers who will enlighten and inspire more than 2,000 attendees across core disciplines impacting the world, from medicine and education to technology and diversity.
TEDxBerkeley strives to curate an outstanding group of inventive and provocative speakers who can shift global conversations in a way that makes the world a better place, central and core to TED's mission. The goal is to get us all to re-think conventional ideas and the status quo so that we can all make a positive difference in our own communities. Tickets for TEDxBerkeley 2016 are on sale through Friday, February 5 or until they sell out.
Attendees or those viewing via Live Stream at http://www.tedxberkeley.org starting at 10 am PST/1 pm EST, can also participate in the conversation on social media by using #TEDxBerkeley on Twitter, Facebook and other popular social networks.
This year’s line-up includes:
- Christopher Ategeka: Award-Winning Social Entrepreneur & Nano-Technology Inventor that identifies early detection and monitoring of chronic diseases.
- Celli@Berkeley: a cellist quartet made up of undergraduate and graduate students united by the passion to express the uniquely rich possibilities of the cello.
- Kathy Calvin: As President and CEO of the United Nations Foundation, Kathy works to connect people, ideas, and resources to the United Nations to help solve global problems.
- Jacob Corn: Scientific Director of the Innovative Genomics Initiative & on faculty at UC Berkeley in the Molecular and Cell Biology Department, Jacob focuses on neurobiology, infectious disease, and oncology.
- Stephanie Freid: An International Conflicts Journalist, TV correspondent for CCTV (China) and Turkish TV International networks, Stephanie reports from some of the world’s toughest conflict and war zones.
- Rose Gelfand, Molly Gardner & Isa Ansari: this trio from Oakland School for the Arts Literary Arts Department, are performance artists who specialize in the spoken word and poetry on stage.
- Rob Hotchkiss: Grammy Award-winning Musician for the Best Rock Song for five-time nominated “Drops of Jupiter”, and was the musical force behind hits such as Meet Virginia, Free, I Am and Get To Me.
- Naveen Jain: An Entrepreneur & Philanthropist, Naveen is the founder of Moon Express, World Innovation Institute, inome, Talent Wise, Intelius, and InfoSpace.
- Jeromy Johnson: An EMF Expert, Jeromy is dedicated to mitigating the negative impacts of Electromagnetic Field (EMF) exposure, helping to implement solutions that reduce and eliminate EMF pollution around the globe.
- Reverend Deborah L. Johnson: Minister, Author & Diversity Expert, Deborah teaches practical applications of Universal Spiritual Principles and is founder of The Motivational Institute, which specializes in diversity.
- Aran Khanna: As Computer Scientist & Security Researcher on personal privacy, he builds tools that empower users to discover the consequences of the digital footprint they’re leaving.
- John Koenig: Creator & Author of The Dictionary of Obscure Sorrows, which fills gaps in language with new terms for emotions, some of which (‘sonder’) have entered the language outright.
- Ellen Leanse: As Apple’s first User Evangelist, she brought Apple online in 1985 and has since helped more than 40 companies and policy makers increase their innovation and impact.
- Susan Lim: As Surgeon and Entrepreneur, Susan broke through the gender glass ceiling in transplantation surgery by becoming the first in Asia, and the second woman in the world to have performed a successful liver transplant.
- OSA Chamber Choir: the largest audition-only high school Vocal ensemble at the Oakland School for the Arts, this ensemble has performed for Governor Jerry Brown’s inauguration, Obama’s campaign tour and many other notable events.
- Sonia Rao: A BMI Spotlight artist, Sonia is a singer and songwriter whose latest album Meet Them At the Door is a collection of heart-felt pop songs that showcase her piano skills and soulful voice.
- Amandine Roche: A Human Rights Expert, Amandine’s focus is on civic education, democratization, gender and youth empowerment.
- Sriram Shamasunder: Sriram aims to deliver comprehensive healthcare in resource poor areas of the world through his work at UCSF and as co-founder of the HEAL initiative.
- Andrew Siemon: Andrew is an Astrophysicist, Director of the UC Berkeley Center for Search for Extraterrestrial Intelligence (SETI) Research & lead scientist for the “Breakthrough Listen Initiative”, a $100 million effort that is conducting one of the most sensitive searches for advanced extraterrestrial life in history.
- Joshua Toch: After being bullied because of Cerebral Palsy, Joshua founded Mind Before Mouth, which equips students to better deal with social aspects of life and get through times of hardship.
- UC Berkeley Azaad: UCB Azaad is a competitive Hindi Film Dance team which motivates audiences to connect with Bollywood culture.
This year’s partners include Repertoire Productions, Vÿykn Water, Zola, Peet’s Coffee, Fast Imaging, 18 Rabbits, Larabar, Victor Hugo Winery and EthiCal.
I am proud to be a co-curator again this year, joining Chris Lew as TEDxBerkeley’s 2016 curator and co-curator R. Jennifer Barr together with an incredible team behind us, including Leilani Gutierrez-Palominos, Max Wolffe, Melody Jung, Aaron Chelliah, Mehdi Kazi, Sean Kelly, Krupa Modi, Aashna Patel, Andrew Veenstra, Alvin Wan and Joe West.
January 25, 2016 in America The Free, Client Announcements, Conference Highlights, Entertainment/Media, Events, Magic Sauce Media, On Education, On Technology, San Francisco, TravelingGeeks, WBTW | Permalink | Comments (0)
January 17, 2016
New York Times Travel Show Round-Up, Much More Fun Than CES!
I missed last year's New York Times Travel Show since we were about to embark on a 5 week long journey cross country -- our hashtag for the tour was #WBTWxAmerica for those interested in seeing photos on Twitter, Facebook and Instagram. We left New York the week before the event, and only a day before the city got hit with a snowstorm.
This year, we were proud media partners of the event since it remains one of my favorite travel shows in the industry. I love the fact that the show is a great mix of trade and consumer content and brings together some of my favorite destinations in the world all under one roof.
Despite the fact that is an American East Coast event, countries as far away as Taiwan and Japan showed up, there were wellness offerings from gems like Tahiti, St. Lucia and Bali, plenty of South American representation, and it took me nearly a day to make my way through the Africa aisle alone. From learning cool facts about specific destinations and exploring the latest from African safari tour companies, which we'll be expanding in 2016, I could have easily spent a full day in discovery mode.
Below, Arthur Frommer, from the infamous Frommer's Guides, opened the official consumer day of the event, which included a formal ribbon cutting at the entrance on Saturday morning, January 9. Some of my personal highlights are outlined below - as always, questions or comments, leave them in the comment section or feel free to tweet or email me @weblogtheworld.
I was thrilled to see my pals from Estonia, Lithuania and Latvia on-site; we went on a press trip with them a few years back and loved it -- see my coverage of Estonia and Lithuania. They also served scrumptious cheese from the region which I dared not say no to -- food is such an integral part of travel for me, that I can't separate the two. Speaking of food, Dubrovnik is having a Good Food Festival from October 20-23, 2016, where you'll get dinner with a famous chef, taste traditional and not so traditional dishes, take part in gastro tours, entertainment and live musical performances and have an opportunity to attend workshops and presentations. More details at www.tzdubrovnik.hr.
Croatia was promoting Wellness Travel among other things, which was exciting for us since we are not only expanding our Wellness coverage significantly in 2016, but it's a personal passion of mine and has been for years. Be sure to read my Wellness Travel Round-up of the show, which is going live next week.
I also got enticed by some of Adriatic's tours, which does land tours to Croatia, Montenegro, Slovenia, Bosnia, Herzegovina, Albania and Macedonia and charter cruises of the area. They specialize in excursions to Croatia and the Balkins, including island hopping, which had me at "hello." Niche Touring offers fully guided travel for small groups, which makes for a much more intimate setting, something we applaud.
They too focus on Croatia, but to off-the-beaten-path hidden places often not found on a typical tourist itinerary. Their tours emphasize the history, local food, and culture of each region, shared by the Croatian people you meet along the way. We're keen on reviewing one of their tours as I was impressed by their big heart and personalized approach to tours of the area, which include both water and land experiences.
I didn't have time to visit the Hungary or Czech Republic booths, although I have been in recent years and they remain on my fabulous destination list, so if you haven't been, be sure to read our coverage (Hungary and Prague specifically). Our content on Russia isn't deep but it's worth a meander as the content is full of rich photographs and history. And, my last trip to Berlin Germany this past year included more time in East Berlin than West, so be sure to read through our coverage over the past year.
I've lived in Europe, traveled through the continent extensively and have had long stints in Amsterdam, Corfu, Innsbruck and London, where I studied for many years. In fact, I've been to every country except for Norway which is very much calling to me -- seeing new images of northern fjords makes it hard to resist. If you're eager to see what I'm referring to, there's no better place to start than Instagram - do a search for #Norway and you'll be blown away.
This past year, I went to Germany and Austria, so be sure to browse through my articles of Berlin, Vienna and Salzburg, including a fabulous one on Salzburg's 50th Anniversary of the Sound of Music and the previous fall, I went to Normandy and Brittany, where I took so many enticing photos, you'll be booking your flight to France tomorrow. High on my "return list" over the next two years are Greece, Italy, Switzerland and Spain. Who knows -- maybe one will even be a winter trip. It was great running into Michael Gigl from the Austrian Tourism Board aka @AustriaTravel at the show.
I didn't spend time with destinations at the show because of my strong familiarity of the countries, however I did talk to a few tour companies and river cruise companies who are offering some interesting itineraries in Europe today. I'm far from a cruise expert although hope to experience a few of the higher end cruise lines so we can do a unique comparison based on "physical/experiential", "fine touches" and "wellness" in 2016 and 2017.
On my hot list right now are RIVER CRUISES. Watch for more from us in that area as we begin to explore what some of the leaders in river cruising are doing in Europe and Asia. For example, Uniworld Boutique River Cruises operate a fleet of 21 river cruising cruise ships along the rivers of Europe, Russia, Egypt, and China.
All inclusive Scenic offers unlimited drinks and butler service for guests and Viking River Cruises apparently has six new Viking Longships making debuts in 2016 across Europe. Avalon operates 15 ships in Europe and eight more in the Galapagos, Mekong Delta, China and Egypt and AmaWaterways has an impressive list of options through European rivers as well. Itineraries across river cruise companies range from major cities like Amsterdam, Budapest, and Vienna to delightful, small towns and villages like Austria's Durnstein and Germany's Breisach.
Africa, in particular, South Africa has always had an emotional hold on me, largely because I spent an exchange student year abroad in South Africa during my most formative years, lived there again just as Apartheid was lifted and led a blogging tour there roughly a decade later.
I also taught English in Kenya, saw some of the most surreal desert scenery on the edge of Somalia, slept on beaches in Lamu, Pemba and Zanzibar and saw gorillas up close in Uganda and Zaire before the western world had an opportunity to. I have gone on life changing safaris in Tanzania, Kenya and South Africa where I watched elephant trunks swaying in unison over a river for hours and was transformed by a tree standing alone in silence along the Namibian Border.
I was swept away by the hospitality and insights of the people of Zimbabwe and it's majestic Victoria Falls, ate so many avocados and bananas on Dizzy and Wally's farm in Zambia that I could barely walk, and I was brought to tears by the generosity and warmth of the Malawi people where we camped on a beach for more than a month. In the nineties, I marveled at ancient tombs in Egypt and fell in love with the markets of Morocco -- the list goes on. It's clear that I have a bias but with good reason. Africa is a magical continent and it boasts far more than safaris and Stellenbosch boasts some of the best wine you'll ever taste.
The girls from Zambia were a hoot and I could have talked to them for hours and after seeing stunning photos of Botswana, my heart cried out to be there with nothing more than me, a tripod and my Canon 7D. I've been wanting to go to Madagascar for years as well as to some of Mozambique's more remote islands where they boast luxury experiences worth having. And, if I got an invitation to Mauritius, I'd be packing my bags tonight. Morocco and Egypt had plenty to take in (Egypt handed out fun t-shirts) and I learned about luxury properties in Casablanca I didn't know existed.
African tour companies were in full force, from offering a variety of options, whether it be glamping in the bush, safaris, photo tours, luxury resorts and spas to cruises departing from Cape Town. Uber Luxe Safaris were offering unique itineraries, from chimpanzee trekking, a canopy walk in the Nyungwe Forest National Park, Birding, Water Fall Trails, tea tours and hanging with monkeys. Uber Luxe Safaris is based in Rwanda and specializes in authentic luxury experiences in East Africa.
The Zulu Nyala Private Game Reserve looked compelling. Nestled between the wilderness reserves of Mkuze, Hluhluwe, St. Lucia and South Africa's Sodwana Bay, the reserve boasts elephant, rhino, buffalo, hippo, giraffe, leopard, cheetah, antelope and more. The privately owned reserve is home to over 40 different species of animal and bird life and on-site, they have 50 ethnic-styled suites and panoramic views from common areas in the Lodge.
They also have a tennis court, craft and curio center, a games room, which is great if you're traveling with kids in tow, a pool, a bar and reading lounges. I chatted with the guys from Eyes on Africa for awhile who offer tours to Namibia's Etosha National Park, Sossusvlei red sand dunes, South Africa's Kruger National Park, Livingstone and Vic Falls, River rafting and helicopter flights in Zimbabwe and Zambia, canoe rides along the Lower Zambezi River, Mount Kenya, Amboseli National Park, Zamzibar, Selous, Africa's largest wildlife reserve, the Serengeti for the Great Migration, Kilimanjaro and the Ngorongoro Crater, island hopping in the Seychelles and swimming with whale sharks in Mozambique among other experiences.
I was also enticed by Bush Butlers, who I might add were the only ones who served Biltong at their booth - two thumbs up! They offer tailor-made safaris and tours to a number of intoxicating locations, from Tanzania, Kenya and Bostwana to Uganda, Zimbabwe, Namibia and South Africa.
They cater to your needs, which include family style safaris, luxury safaris, or beaten track adventure style trips. Some of the highlights include seeing hippos in Gabon, viewing gorillas in Uganda, ballooning in Namibia, taking in Madagascar's Baobabs, seeing the world's largest land migration in Tanzania's Serengeti, scuba diving with whale sharks and manta rays, and catching tiger fish on the mighty Zambezi River. I can assure you that going through the Namibian Desert in a 4x4 Explorer will transform the way you look at the world.
While I still haven't been to Antarctica, we have a bunch of coverage on We Blog the World from other writers, so be sure to read through them and take in the photos.
The images are breathtaking and before seeing them, it wasn't a big priority on the list, but today, it's in the top 10. Hurtigruten is one company I discovered at the show that encompasses all things Antarctica. They're known as a leader in polar exploration and offer new Discovery Style Voyages, which is great for people with a true spirit for exploration and learning, but without the rigors of a full expedition.
MS Midnatsol is the ship, which holds a maximum of 500 travelers, and they start and end in Punta Arenas at the tip of Chile where I visited a few years ago. I'd encourage you to take the time to explore Chilean Patagonia including Torres del Paine if you venture that far south. The ship explores some of Chile's deep fjords before making it's way to the more wild and beautiful Antarctica. Remember how I said that Norway was calling to me earlier on? Note to self: Hurtigruten also sails to Norway, visiting 34 small ports, most of which big ships simply can't enter.
Truth be told, I didn't spend as much time in the Asia section as I had hoped, but did visit Japan, Taiwan who always has a big booth at the show, China, Indonesia, Thailand and Malaysia. There were some great dance and music performances on-site all weekend and many countries were giving out bites, with all the spices from home. Oh so delish!
Malaysia had a colorful area with cultural backdrops where you could dress up in a traditional costume and have your photo taken - my favorite was this little girl who was eager to pose in front of the camera. Adorable!
While China can be overwhelming given the country's size, I find that it's worth spending time with locals who specialize in tourism since they have detailed maps, which you often can't find online and can elaborate on some of the gems outside traditional hot spots like Shanghai and the Great Wall.
I spent time with the rep from the region of Henan, which is central and to the north of the country, which touts a number of unique excursions and adventures. We may explore this region in more depth and consider a trip in the future.
Sri Lanka and Sri Lankan Airlines was holding a fun promotion at the show, which involved social media; simply engage your audience with a photo and hashtag #SriLankanUSA2016 for an opportunity to win a trip. Here, I learned a lot more about Sri Lanka than I expected and it's risen to the Must Visit List, so stand by as we do a little more research and plan for a future trip.
Central America and the Caribbean
Panama has been getting more visibility lately as has El Salvador so I spent time gathering information on eco-friendly lodges, resorts and wellness getaway ideas for both countries.
The Dominican Republic was handing out a salted cod concoction!
Cooking demonstrations were part of the agenda on both days for a variety of destinations including Latin America. On Saturday, they had a Taste of the World Kid's Kitchen where Robert "Chef Bobo" Surlves and Spoons Across America engaged children in hands-on tasting and cooking classes. There were number of other cooking presentations as well, from Taiwan and South Africa to upstate New York and Lebanon.
Anguilla presented me the biggest surprise from the Caribbean Region. A place I knew so little about before the New York Times Travel Show, I left with a burning desire to visit -- after doing a little digging, it seems like an ideal location for a romantic getaway or a wellness retreat.
We love Canada and there's a ton of coverage on We Blog the World so be sure to read through the articles, which cover a variety of regions from the west to the east coast and everything in between.
We also have coverage of some of the southern Arctic region as well. As for the U.S., remember that we drove across country earlier this year, so in 2015 alone, we hit around 20 states between our trip and other side trips on both coasts separate from our journey. It's hard to say what my favorite memory was, but rest assured, there was no state that didn't hold a precious gem of some kind, whether it be blues music, food, culture, dancing, fashion, theater, thermal baths or nature.
There is a ton of coverage on our trip, which includes New York, Virginia, Tennessee, Arkansas, Oklahoma, Texas, Mississippi, New Mexico, Arizona, California. If you've never done the drive, I strongly encourage it and feel free to hit us up for tips. Below, a shot of a break we took at dusk on the way from Oklahoma to Texas.
This year, hot on the list is New Hampshire, Vermont, more Upstate New York (we're biased remember) and Long Island (I've yet to really explore), Pennsylvania and North Carolina. A trip to New Orleans would also be a nice plus if there's time between our international travel.
As lame as it sounds, I only visited one booth in South America - Argentina, a country I've been wanting to visit for years.....of course, they were pouring fabulous wine wine from Mendoza on Sunday and serving cheese, crackers and salami to accompany. I love the Argentina Tourism PR and marketing team as well as the guys from Aerolineas Argentinas. One of these days, you'll find a wealth of rich photography taken on my Canon 7D from an extended stay in Argentina, so stand by.
Above, I refer to Ines Segarra as the Head of Fun for Argentina, although her official role is the Director of Tourism based out of New York. That doesn't mean I'm not paying attention to other countries on the continent.
Also high on my wish list is Peru and Colombia, although we have plenty of coverage on We Blog the World on both from other writers. At the show, I talked to a few tour operators about some of the excursions they offer to the region. I loved my time in Chile and Ecuador, including the Galapagos Islands, so be sure to read our coverage of both countries, where there are plenty of engaging stories and photography from other writers as well.
At some juncture, I want to see and experience Bolivia's Salt Flats or Salar de Uyuni in Spanish. It is located in the Daniel Campos Province in Potosí in southwest Bolivia near the crest of the Andes and they were formed as a result of transformations between several prehistoric lakes. It is apparently covered by a few meters of salt crust, which has an extraordinary flatness and is beyond surreal. While this photo is sure to blow you away, you'll find plenty of other breathtaking images on the web and on Instagram.
Photo credit: Huffington Post Below, saying YES to GLOBAL WELLNESS in the Wellness Pavilion, a new section of the show this year. (see my write-up for the specifics). Also in the Wellness Pavilion, I attended a light experience with the folks from Color Spa -- more details in the wellness travel post.
There was an entire section dedicated to fun things for kids to experience across cultures and tons of music and traditional culture.
Trade Day is simply what it says it is....the day those of us who are in the travel trade come together to learn from each other and network. It is typically held the day before the official show opens, and tourism boards, government officials, cruise lines, safari companies, hotels and resorts, chefs, authors, journalists and others in the travel biz, partake in conversations centered around marketing, sales, operations, logistics and best practices.
To give you a snapshot, I attended panels on Travel Media in the Digital Age with Facebook's Mike Rooney, PhocusWright's Lorraine Sileo, and TripIt's Lauren Moreno, a session on Wellness Travel with Anne Dimon of Travel to Wellness, Brian Povinelli of the Westin and Bonnie Levengood of MSC Cruises, and a Culinary Tourism discussion with TravelSommelier's Darren Humphreys, Parla Food's Tim Ries, Friends of the High Line Stephanie Schneiderman, and Tia Stephanie of Tours Cultural Journeys to Mexico and Colombia.
The cruise lines showed up in force and we heard from Cruise Planner's Michelle Fee, Celebrity Cruises Michelle Homoky, Wendy Whitener of Carnival, Ken Muskat of MSC, Lisa Falango of Royal Caribbean, Anthony Viviano from Princess & Cunard Line, and river cruising specialists, Cindy Christen from CroisiEurope, Cindy Sullivan from Globus, Susan Shultz from American Cruise Lines, John Restuccia from Uniworld, Chris Greco from Rauck and Kirsten Karst from AmaWaterways. Other sessions included a focus on Europe, the Caribbean, Asia, Latin America, Hawaii, Florida and National Parks.
Speaking of Florida, they had a great chef at their booth who was preparing delicious popcorn, shrimp and papaya - YUM!
I'll end with a visual of where this piece began -- below is a shot of Arthur Frommer doing the ribbon cutting on Saturday morning. Bravo and kudos to the New York Times Travel Show team. If you haven't been before, it's a must attend, so be sure to watch for announcements on next January's date and the details.
January 16, 2016
Will VoLTE Eliminate VoIP in 2016?
Will VoLTE do away with VoIP in 2016? With major carriers like AT&T and Verizon Wireless in the United States now offering VoLTE services, will this voice technology become the new standard by 2016?
At the moment, many of us choose to use VoIP services, which seem on the surface to be quite similar to VoLTE. Both transmit voice calls using packetized data. However, there are some key differences to be aware of which leads some to believe that VoLTE is the superior technology. Here’s a look at these differences, and whether or not VoLTE will be able to overtake VoIP by the end of next year.
The Differences between VoLTE and VoIP Although VoLTE and VoIP may share common acronyms, they do work a bit differently. This also translates into differences in performance. If you’ve ever used an app like Google Voice, Skype, or WhatsApp, you already know how VoIP generally works. It allows you to make voice calls over an IP network, transmitting the voice data in packets. VoIP can be used over any sort of network, whether you’re connecting with 3G, 4G or local wireless.
VoLTE can only be used over a high-speed LTE network. It still breaks your call down into smaller data packets, but it offers a faster speed and does away with the need for a third-party app in order to function. In terms of performance, VoLTE can be clearer and more reliable, simply because it relies on that 4G connection. At their best, VoIP calls can be great.
Bear in mind that they do depend on the connection you’re using – as anyone who’s had a Skype session suddenly interrupted knows! Because VoLTE doesn’t use third-party apps, it also is less of a battery drain on your smartphone than a VoIP service like Skype. Predictions for 2016 At the moment, VoIP is still far more available than VoLTE because it can be used over any IP connection, whereas LTE still needs to be rolled out in many areas. Will this facet of the technology be reversed in 2016?
Some like to think so, while others see VoLTE as a real wild card. One big factor that could lead to it eventually overturning VoIP is the fact that VoLTE is more efficient for network operators like Nokia Networks and Verizon Wireless. This gives them added incentive to work on pushing it as a mainstream form of technology. '
In large markets like India, where dropped calls and poor reception are a major issue, there is a huge push at the moment to work on widespread 4G networks and VoLTE services. The Bottom Line As 4G becomes more ubiquitous worldwide throughout the next year, it’s likely that worldwide carriers will follow in the footsteps of operators who already provide VoLTE as a standard service. Whether or not 2016 will be the year that it breaks into the mainstream and overtakes VoIP remains to be seen, however.
There is still the challenge of creating a uniform experience for telco customers, so the service needs to be interchangeable between carriers for it become more widespread. Most of us are already quite comfortable using our VoIP services, but if VoLTE is built into new devices and contracts we may make the switch over time. This will most likely take place over the next few years rather than something that happens all at once in 2016, but at some point VoLTE will be the new standard in voice calling.
Contributed by Rachel MacDonald, Nokia Networks
November 26, 2015
Turn Back To The Land That Shaped You This Thanksgiving
Happy Thanksgiving! On the morning of another Turkey Day, I reflect on the things I am grateful for, and there are plenty despite it being a rocky year.
I salute this day to the people in my life who stood by me during the rocky and the joyous and to a place which shaped who I am today – the Adirondacks.
In a world where we look at miniature screens more than we talk to or perhaps even touch people or a tree, I think we all too often forget about the importance of nature – the land that originally fed Americans when they first landed in New England so many moons ago…..my and your ancestors. It was about Communion. Harvest. Sharing. Being Thankful. Joyous for making it to a New Land, a land which was so ripe for harvesting and planting, they did.
When I was a child, our nourishment still came from this land. In our home, we didn’t eat chemically modified food. I was lucky to be raised by my grandparents who held values from the turn of the last century, led by a misfit grandfather who showed me how to tend a garden and even more importantly why knowing how had so much value. Some of the things we grew in that garden we ate on the holidays. My grandmother canned everything, from jams and jellies to blueberries to make pies and tomatoes, which we used for sauce in the winter.
I challenge you to two things on this Thanksgiving day as we gear up for a month long holiday season of commercialism and even more technology being thrown our way as an important “must have” in our lives.
First, return to the land that raised you….the hood you call home and really look at the earth where you played, first learned how to ride a bike and perhaps where you first swam in a natural body of water such as a lake, pond or ocean. Be with it. Understand it. Feel it. Be grateful for it in a way you may never have. Teach your kids how to be with it and feel it.
Secondly, think about everything you put in your body and…your children’s bodies. If it’s modified and not natural, don’t do it. Really think twice about supporting a horribly “gone-wrong” food system in this country that can only change if everyone stands tall and says NO MORE to fructose corn syrup, GMOs and processed boxes of crap.
Eat healthy and wisely today and every day moving forward. Be thankful for the earth that raised you and the fact that you can make choices every day about how you treat people and what you eat.
If we don’t give time and energy to our land (and to how food is planted on our land), there may be a time where that choice is no longer ours!
November 09, 2015
Happy 50 Years to The Sound of Music
If you're over the age of 30, chances are you've not only heard of The Sound of Music, but likely grown up watching it with your family. While the birthplace of all it was in and around Salzburg Austria, oddly enough Austrians and Germans didn't grow up watching it nor did it create such a groundswell effect locally like it did in other countries.
In October, I was invited to Austria celebrate the 50th anniversary of The Sound of Music, which was originally released in 1965, a pivotal year for so many cultural and historical events.
Truth be told, I figured the movie (and musical) was more of a phenomena in the U.S. given its picture perfect Hollywood movie style with Julie Andrews at the helm, however on the ground in Salzburg, I learned that it was a huge hit in places you'd least expect it to be, like Australia and China.
We watched The Sound of Music every year as a family for as long as I remember and no doubt, as a child, I watched it more than once some years.
As a little girl, who can't relate to the "You are Sixteen" scene? Here, Liesl and Rolf sing this "coming of age" song in the romantic Gazebo setting as she looks to him for guidance at the start of womanhood.
While some women may roll their eyes at a scene that depicts a teenage girl being so wooed by a boy that she is putting all hopes in the notion of him "taking care of her," suggesting that she can't figure it out on her own, there's an inherent and natural softness and innocence that is so beautifully portrayed in the scene and so many of us can resonate with it regardless of where we hail.
Perhaps reliving the scene as I did in Salzburg this year, holds the same romantic and tender memory as it did over 40 years ago because of the fact that traditional role models defined by sex are falling away. All we're left with when the definitions of who does what is gone is the purity of another human being you fall in love with, sitting across from you each day.
And, getting support from the other isn't an act of weakness, but an act of strength especially when polar opposite energies (masculine/feminine) play their part in the story we call life, even if its not quite the fairy tale life Hollywood is so known for projecting.
Below, I return to childhood in the original gazebo, which we visited at night -- one of the many original filming sites of The Sound of Music movie.
The lovely calling of romance and the innocence of childhood is so compelling in this scene, particularly given the context and that it happens on the heals of Hitler and political turbulence during a volatile time for Austria.
"A bell is no bell 'til you ring it, A song is no song 'til you sing it, And love in your heart Wasn’t put there to stay - Love isn’t love 'Til you give it away."
You'll no doubt recognize the shot above as another memorable scene from the movie -- Schloss Leopoldskron and the façade facing the lake which represented the von Trapp residence.
It was in this majestic and historical building where they held the official press conference celebrating 50 years.
Speakers included four actors who played the von Trapp children -- Debbie Turner as Marta, Duane Chase who played Kurt, Heather Menzies played Louisa, Nicholas Hammond who played Friedrich, Johannes von Trapp, the youngest son of the von Trapp family in real life who lives in Vermont today, Governor Wilfried Haslauer, Mayor Heinz Schaden and the head of Salzburg Tourism Bert Brugger.
They held court upstairs in the Schloss Leopoldskron Palace's library, which dates back to 1736 and its ever so encompassing architectural details only added to the historical impact the movie has had on the world. Inside, while broadcast media set up cameras to film the event, I couldn't help but to be drawn in by Kleber's stucco work on the ceilings which has been described as “the best example of rococo stucco the land can offer”.
Below is a short video of Johannes von Trapp addressing attendees at the official press conference.
Johannes von Trapp, now 76, was incredibly charming as he sat at the helm in an Austrian uniform, recounting his memories and sharing tales of his own life, noting what was similar to the movie and what differed. For example, his family didn't really climb over the hills and trek across the border, but took a train and nor did Maria and the Colonel marry at St. Stephen's Cathedral in nearby Mondsee, which was where the famous church scene was shot towards the end of the film.
Afterwards, we hung out with the actors in front of the lake, the very same one with the gold statues we all remember so well from the von Trapp estate scenes.
Below, I'm gloriously positioned in between Johannes von Trapp and Nicholas Hammond, who continues to act and lives in the states. I did ask Nicholas to dance at the gala later a few times, but he politely turned me down, offering a stateside rain check, something that would no doubt be fun to take him up on someday.
With Heather Menzies at the Kulisse Salzburg (Festive Halls) cocktail reception gala, which preceded the grand finale event they held on Saturday October 17, 2015 in the Felsenreitschule.
With Nicholas Hammond at the Kulisse Salzburg terrace bar, which boasted incredible views of historical Salzburg beyond and below.
If all of this isn't nostalgic enough, group shots in front of the glorious Salzburg poster at the evening VIP reception was sure to give any attendee a melancholy moment or two.
Below, together with the other American journalists who flew in to cover the event. In total, there were 50 of us from 12 different countries.
While not a household name in the states, Uwe Kroger (below) is a known performer in Salzburg and plays Captain von Trapp in the most recent musical performance.
On-Stage Performance Brings Me Back in Time
This intoxicating gala brought me back in time, reliving all of those memorable Sound of Music moments I had as a child. Producer Carl Philip von Maldeghem and directors Andreas Gergen and Peter Ewaldt were behind the event, as was the Mozarteum Orchestra. The Mozarteum Orchestra provided the music, while soloists and the choir of the Landestheater stood alongside the original actors from the 1965 film.
Listen to Edelweiss from the main stage...
Climb Every Mountain
And now for my favorite, Do-Re-Mi (the lighting is terrible in the video, but the sound is captured well considering the size of the hall)
Together with Uwe Kroger, German-Serban singer Milica Jovanovic played Maria von Trapp which she has been doing since the 2012/2013 season.
At the end of the performance, original actors joined the stage, including Johannes von Trapp and his family (below). And, together, we sang. If I were to say participating and watching this extravaganza was moving, it would be a grave understatement. Bravo!
The Hills Are Alive: The Salzburgerland Road to Memory Lane
The tour of Sound of Music sites is definitely worth doing and Salzburg Panorama Tours are the most notable ones doing it.
Film locations include Mirabell Palace and Gardens, where Maria and the children dance and sing Do-Re-Mi, the Observation Terrace on the Monchsbert, where they sing a verse of Do-Re-Mi, Residenz Square where Maria sings "I have confidence in me," Summer Riding School (Festival Hall), where Captain von Trapp sings Edelweiss before fleeing to America and St. Peter's Cemetery where the family hides behind the tombstones.
Then there was Leopoldskron Palace which was used as the von Trapp villa as noted above, Frohnburg Palace, which is used as the garden gate, courtyard and facade of their villa, Untersberg, which is the opening and fleeing scene, Hellbrunn, which houses the original gazebo, Anif Palace, which can be seen in the opening scene, Hohenwerfen Castle, which is the backdrop for Do-Re-Mi, Mondsee and Mondsee Church (pictured below), where Maria runs to the convent and marries the captain, and Fuschl -- St. Gilgen -- St. Wolfgang, which are aerial shots you see at the beginning of the move.
Below, granddaughter of Maria and Captain Von Trapp, Elisabeth Von Trapp, joined our bus as we were ready to depart for the official Sound of Music tour to sing for us. Born and raised in Vermont, she has been singing since childhood and her voice has apparently enthralled audiences from European cathedrals to Washington D.C.’s Kennedy Center.
Below, you can catch a glimpse of it live -- be prepared to have your heart melt...
We hit all the sites, including those out of town, such as the charming town of Mondsee, a 30 or so minute drive from Salzburg. Below is St. Stephen's Cathedral where the wedding scene of Captain and Maria took place in the movie as noted above.
New Sound of Music Trail in Werfen
We were fortunate enough to visit the new Sound of Music Trail in Werfen, a day before it officially opened on October 18, 2015. Here, you see the stunning shooting location where the picnic scene with Julie Andrews was filmed, teaching the children to sing.
This area on the outskirts of Werfen is known as the Gschwandtanger. The Sound of Music Trail is 1.4 kilometers long, with 12 information stations along the way, many of which are interactive.
What's astonishing about these locations are not just the outstanding views (we were lucky to have a clear day when we reached the top), but the fact that it has been viewed via this famous movie by over one billion people from around the world.
Here, you also have an opportunity to discover the beauty of Salzburgerland's mountains and alpine pastures. There were children on-site also, which made for incredible photos against such a picturesque backdrop. Quite simply put, it was magical!
AHHH yes Salzburg, glorious Salzburg, thanks for the nostalgic moments and for allowing the rare opportunity to celebrate with the actors and producers who created a musical explosion that changed so many people's lives.
HAPPY BIRTHDAY SOUND OF MUSIC!!!
October 29, 2015
Deepak Chopra & Rupert Spira on Motionless Consciousness
His solo talk explores consciousness, awareness and happiness. When we think of the word happiness, do we think of the word seeking? Or does true happiness come from no seeking at all -- it happens in the moment and when not labeled, it becomes pure joy.
Happiness is not at the end of seeking, its at the source of seeking. As the finite mind plunges, the consciousness mind shines. Says Deepak, "the Human Universe is the only universe that is rooted in consciousness.” In other words, I am the universe. Science is consciousness. God is consciousness, we are consciousness.
He asserts that the Quantum Universe has led to too many mathematical guessing games, all leading to the uncertain universe."
Below, a video I took on-site, he also explores the "awakening of bacterial consciousness." He refers to studies they've done that attribute a purposeful consciousness life to healing around many conditions including leaky gut syndrome.Other leading consciousness guru Rupert Spira (below) says, “the fulfillment of the longing is never at the #destiny of attention, its at the source of attention. Once we have clearly seen that, the happiness lives in the origin of desire.Relationship is a natural essence of love not as a bargain of love which is an impossible state.” Above, Rupert Spira who has a dialogue with Deepak (below for their dialogue via video coverage at the event). The below interview between Rupert Spira and Deepak Chopra requires you to think upside down (or not at all). I shot this at the SAND Conference last weekend (see my full coverage of the event here) which had these two consciousness gurus on stage in a fireside chat. Deepak talks about human suffering and identifying with the false self (aka the ego) and Rupert compares a Mac screen saver to deep sleep (yes really). In other words, consciousness doesn't go through any state; it's motionless. Enjoy being turned upside down!
September 17, 2015
The Magic of Mirror Lake's Reflections at Dawn
The loons are echoing in the background and I can hear their call much louder than I can on Caroga Lake’s waters for some reason, my old stomping ground.
I’m not sure if part of it is the fact that I’m a hundred feet higher than I normally am when the loons call to me or the fact that we’re further north in the Adirondacks – either way, as I sit here reflecting on Mirror Lake’s serenity and magic, the loons are part of it all and its a beautiful thing.
Small as it is, Mirror Lake is large enough to tire your arms as you paddle from one end to the other. The loons are in the middle and along the edge. Frogs too.
I never tire of lily pads and their slimy underpinnings that keep them connected to the lake’s murky black bottom. As I slide by them in my canoe, I hear nothing but the soft sound of the paddle jolting the still waters. I bring my paddle inside the canoe and then the real magic starts….I wait a moment or two and then....nothing but silence.
Silence gives more to humanity than almost anything else I know and yet so few of us have ever been shown the beauty that lies within its oh so solo echo chamber. Within that echo chamber is a kind of fearfulness; it’s about as tangible as it gets. When all the sound and clutter disappears, we are left with nothing but ourselves and that can be a frightening thing at times.
I bring my hand under the lily pad so I can scoop one up as I did as a child and in doing so, it brings a smile. It flops down onto the bottom of the canoe as I scoop up one more. As I do, I can’t help but notice that the sky is changing.
The sun isn't quite up yet but it is fighting to make its way through the mist, through the fog, through the clouds, through the murk of dusk before the sun finally breaks. As the minutes go by, the skylight changes, and as I look around, no one has yet joined me on this mysterious and blissful journey that brings in the tranquil Adirondack dawn.
Finally, the sun emerges as naturally as water flows down a river, falling into its rightful place at 6:25 am, and then to its new rightful place at 6:45 am, 7 am, 7:21 am and so on until the lake slowly but surely wakes up to a new day. Gratitude sweeps over my body for I realize there's simply nothing more perfect than this -- and, more importantly, no time and no other place I'd rather be.
On the other side of the lake, there's no color in the sky at all. Pure mist flows left to right evenly as I spot another couple on the lake paddling as quietly as I had been doing for the past hour. It's clear that morning has broken however and I think about what the afternoon will have in store.
Even when it's a clear day, the clouds are not as bouncy and fluffy as they are in America’s mid-west, the mountains are not as luminous as they are in the Rockies or as blue as they are in the Carolina's, but they are genuinely calm in that knowing sort of way that only natives truly appreciate and understand.
We all have a knowing of the soil that enriched our earliest days on this earth and for me, it was the Adirondacks. While my hood is further south than Mirror Lake and Lake Placid, which almost border each other, and were apparently even connected 5,000 years ago, I know them both as if there were my own native waters.
The lakes on the Adirondacks share so many of the same nuances, including the crunchiness of empty snail and clam shells below your feet as you walk in shallow waters, the endless lily pads, the glow that hits the lake as dusk approaches 7 pm on a late summer evening and of course, the magic of early morning dawn on the lake when you alone take her in and she you.
If you haven’t grown up on a lake or spent a significant amount of time on one, you may not realize that every voice echoes and you can hear conversations across the water. It was one of the ways we learned about our neighbor's lives and their neighbor's lives, just as we did on the Timberlane Blueberry Farm where our family picked cans of berries religiously every late August.
It is here where you learn not just about the community around you (your brethren) but nature’s wonders, which is what ultimately opens you up to life’s happiest moments. The key is to listen carefully and be present when the paddle is moving and more importantly to the silence when it’s not. And of course, the textures beneath that silence...
The dog’s fastidious bark.
The loon’s melodious call.
The eagle’s rustling nest.
The purring motor in the fisherman’s cove.
The child’s precious and innocent laugh.
The waves crashing upon shore after a boat passes.
The woman’s call to her loved ones as dinner is near.
The snore of the old woman who fell asleep in the chair across the way.
The hum in the background that becomes so familiar, we never question what is….
The little girl who asks ‘where’s Peter?’ curious about her brother’s whereabouts five minutes after he pokes fun of her for nothing at all.
The chatter of the boys at the fire with beers in their hands before the family arrives.
The sound of a soft splash as a small child jumps off a float nearby.
It’s the sound of pure Adirondacks but if you listen to what isn't being "played", you begin to experience the sound of silence for it is here where nature rules. Nature is honored. Nature is adorned. And, nature dictates the order of the day. It is a smooth order, like following the tune of a river and the direction it is naturally designed to flow. No fighting, no conflict, no friction…..just going. Just being. Just silence.
Then, a stirring. I was becoming aware that morning was emerging and faster than I wanted it to. The sky was beginning to grace us with her precious blues and the sun was shining upon the trees so their green could truly be seen as green.
Reflections on the lake remained as perfect as they were, but the mist had given way to a bright sun that would warm our bodies while we splashed and played on the lake for the day.
I turned the boat around, back to civilization, back to where camps, a couple of hotels and homes lie scattered around her edge.
Ducks, Adirondack chairs, canoes, the transition of trees, lily pads, loons echoing off in the distance and the soft sound of waves crashing upon the shore. Pure Adirondacks.
Dusk...another muted time of day worth observing - mist turns to a soft Victorian blue, but never luminous, always calming, at least to those who know these mountains and embrace these waters.
And, just when you think that the Adirondacks is all about pine trees and furs, you're blessed with the vibrancy of local summer flowers along the side of the road or in front of someone's camp and remember that nature is not just an integral part of her glory, it IS her glory!
Dear Mirror Lake, don't forget that you are an incredible part of an Adirondack treasure. In gratitude to the luscious days you gave us.
Be sure to read some of my other articles on the Adirondacks, including a loop we took last fall (Fall of 2014), a reflective piece on Caroga Lake, a trip to Lake George, the lure of an Adirondack summer, the heart of the Adirondacks (farmlands), the Adirondacks Trap Dike Hike, Timberlane Blueberry Farm, this year's Lake Placid to reference a few.
June 23, 2015
Digital Health Summer Summit & Their Digital Health Playground
I've experienced some of Digital Health Summit's energy, largely at CES (Consumer Electronics Show) in Las Vegas, where it has grown in size over the years and now represents some of the most innovative technologies happening in the health, wellness and medical arena.
Last week, they held their Digital Health Summer Summit in San Francisco, which consisted of a full day of panel discussions, keynotes and something they refer to as Digital Health Playground, which is an expo of companies showing off their latest products.
Photo credit: LearnersOnline.com
The reason I've been so interested in digital health lately is not just because of the marketing and communications work I've done for HAPILABS and Kolibree over the past few years, both of which announced the world's first in their respective categories (connected fork and connected electric toothbrush).
This world obviously got me into deeper into the world of quantified self and devices that measure everything you do, from the quality of your breathe, to your sleep patterns and the steps you take every day. While I find quantified self interesting and in some cases, leaps ahead of our time, empowering individuals about their bodies in ways that was never possible before, I'm also concerned about over monitoring since doing so means that the EMFs emitted and other electrical energy that comes from these devices are close to our bodies if not on them 24/7.
I for one sleep more peacefully when I'm far away from anything that has bluetooth or wifi connectivity and when I'm not using my phone for texting or browsing, I turn it to Airplane Mode as a safety precaution. That said, the benefits of self monitoring for more serious medical conditions can be a godsend, particularly for kids and seniors, so that other family members can stay on top of their loved one's health as well. It's also useful for sending data back to your family when you're traveling and they're not with you.
Photo credit: www.kpcb.com
The idea of digital health centers on the convergence of the digital and genetics with health, healthcare, medicine, living, and society.
The biggest benefits of digital health as noted above, include the empowerment of consumers to better track, manage, and improve their own and their family's health. There are of course compliance issues, as well as hospital and corporate adoption curves that run alongside these revolutionary changes happening in the digital world today.
At the Summit, we heard from Chief Medical Officer for AFIA Rob Smythe MD and author of The Digital Doctor, Professor and Associate Chair for the Department of Medicine Robert W. Watchter MD, who addressed the need for digital health to better demonstrate its effectiveness, as well as the issues around privacy, security and regulatory challenges.
With the abundance of health tech accelerators and seed funders pushing out a wide array of digital health companies, we also heard tips on how to avoid the funding valley of death given the long time gap between institutional funding and ultimate launch. Reps from Kleiner Perkins Caufield & Byers, Launchpad Digital Health, dRx Capital AG and DNAnexus took this subject on, which was soon followed by an interesting keynote from Michael Blum, MD and Associate Vice Chancellor for Informatics and Professor of Medicine and Cardiology/Chief Medical Information Office at UCSF.
Other panels discussed how partnering with strategic companies can better harness the power of talents and resources from both sides.
One of the more interesting dialogues was between moderator Karyn Skultety, Ph.D. and VP of Health Services at the Institute of Aging, and Commercial Lead at Big Health Dickson Waterfield and Co-Founder of Ginger.io Karan Singh. I like what they're doing at Ginger.io, which uses smartphones to improve mental health care.
Their app uses sensor data collected through the phone and self-reported information to identify people who may need help. Providers can use this data to better deliver support to the right people at the right time, making care more timely, effective and engaging. Ginger.io's Android and iPhone apps use data from your phone to safely and securely watch for days when your health may take a hit.
The Dealmaking, Piloting and Scaling panel presented the question: You Have What It Takes? Travis Good, MD and CEO & Co-Founder of Catalyze, Molly Coye MD and Sense.ly CEO Adam Odessky took on the topic head on, sharing insights on how to sell, pilot and scale successfully within the healthcare system.
Questions addressed included what healthcare systems looking for when they evaluate new technology, are all hospitals different or are there unified approaches entrepreneurs can take when working with them, and do you have a product that hospitals can actually implement to scale, among others.
Although nature will always win if I had a choice between trees, mountains and lakes and gadgets, toys and devices, I am a bit of a tech nerd when it comes to nifty things that can improve the quality of my life or my productivity. I'd argue that more devices than not add hassle to my life and extra time trying to figure out how they work and their effectiveness than the benefit they may actually provide.
One of the more interesting products being shown in the Expo part of the show, a small area set up for companies to do demos and show off their greatest, was Breathometer. Their mission is to build the World’s First Portable Breath Analysis Platform to help people make smarter decisions, improve healthcare and to save lives.
You download the Breathometer mobile app on your smartphone, power on the Breeze product using the small button on the bottom of the product and the Breeze should automatically pair / connect with your smartphone.
Once connected, confirm it has been 20 minutes since your last drink, take a deep breath and blow into the mouth of Breeze for 5 seconds and Breathometer will give you your results. Beyond providing dependable blood alcohol concentration levels, the Breathometer app is designed to help you make informed, dependable decisions.
Another cool product at the event was Splitsecnd, emergency assistance the instant you need it. Splitsecnd is the only plug-in device that can provide live trip data, detect a crash, call for emergency help in less than 7 seconds and notify your emergency contact in an instant.
This is a great device when you're traveling of course, but it's also great for seniors and teenagers -- parents can not only detect if and where there has been a crash instantly, but monitor the driving behavior as well. The device plugs into any vehicle's 12V lighter outlet and uses airbag sensor technology to activate the emergency response system on impact, calling for help even when you can't respond.
The GPS monitoring features allow you to keep up with family and loved ones on the road. Using build in location software, splitsecnd works with local 911 dispatchers to send emergency aid right away. The splitsecnd response team will call your emergency contact so your family knows within minutes you have been in a car crash.
You can also view the past 10 trips of anyone on your account -- where and when they went and even the route they took. For android users only, it currently also tracks how often the driver texts while driving making it easy to see how often they are making safety a priority. Wow!
I also learned a lot about hearing loss -- I had no idea it was such a huge problem in the states, how much hearing loss impacts one's emotional state, how expensive hearing aids are and the fact that they're not covered by insurance. Huh? When they're priced in the $2-6K price range per hearing aid, imagine how many seniors go without, trying to live day to day without accurate hearing?
Apparently there are a significant and growing number of kids who suffer from hearing loss as well. I chatted to the Audicus team at the show, who focus on providing affordable hearing aids. Apparently traditional providers and manufacturers mark hearing aids up more than 10x to cover overhead and other miscellaneous costs whereas Audicus cuts out the middlemen by working with a top-tier, independent German manufacturer and delivering it straight to the consumer.
They believe that everyone deserves to "Live Loudly" so are focusing on dramatically bringing the cost of hearing aids down so it's more affordable to the average American. They also sell accessories -- two thumbs up!
Producer Jill Gilbert, Organizer and founder of Living in Digital Times Robin Raskin and their team put together an incredibly enriching event full of great ideas, people, products, services and platforms.
The event was co-hosted by CDHI - Center for Digital Health Innovation at UCSF -- more information can be found at www.digitalhealthsummit.com. Be sure to watch for their developments, updates, future event dates and locations.
June 09, 2015
Soaring Fees & Declining Airline Service Do More Than Disempower Customers
While I’m not a 100,000 mile gal, I spend a lot of time on planes throughout the course of a year. When it comes to flying these days, I think we can all agree -- it's a far cry from fun. Barely tolerable is what comes to mind.
Photo credit: Outsidethebeltway.com.
The saddening reality is that airlines worldwide brought in $31.5 billion in non-ticket revenue in 2013 -- including passenger fees -- which is MORE than 11 times their non-ticket revenue six years prior, adjusted for inflation according to CNN Money. Unfortunately, there's little that we can do about it. There's no plea here and our voices go unnoticed....otherwise, the price increases wouldn't continue to soar year after year, not to mention new fees being added for incredulous things.
Photo credit: Dave Granlund.com.
Customer feedback no longer matters since it's become an industry that treats people more like helpless cattle in tow than worthful customers they care about "serving." Truth be told, I haven't had a memorable and rewarding experience flying coach in about 8 or 9 years and it's getting worse.
The smile comes on the video screen welcoming you prior to take off and if a video isn't enough to make the whole experience feel less personal, I saw a recent clip where an unnamed airline actually replaced people with avatars.
During that "happy" video, you're reminded that if you didn't bring your own headset, you can get one from them for a mere $5 and that's before you have to pay for the in-flight entertainment, no longer free. I'm old enough to remember when all of the "now" perks were just part of your normal travel experience -- the headsets, the meals, the movie, changing your flight date or time and hell, American used to give away pens and decks of cards.
Meals in coach used real napkins laid out on the side of your plate and silverware -- I'm not sure how I'm going to take a pilot down with a butter knife and silver fork, but hey, clearly they're still worried about it. If it’s domestic, I oscillate between my two favorite U.S. carriers – Delta and American and if it’s international, I try to use one of their partners for the mileage points although frankly, it's becoming less compelling by the day since it's a helluva lot of work to get "status" points and once you've killed yourself on god awful flights to get them, your perks and benefits get set back to zero before you have an opportunity to relish in boarding ten minutes early and that one bag free perk.
I avoid United as they remain as anti-customer as Comcast does on the corporate brand list....the two companies should do joint seminars on how to piss off a customer the most in a one hour period.
Photo credit: www.thefinancialbrand.com
If I don't have a choice to go with a preferred airline partner for international flights, I choose an airline that is known for its service and simplifies traveling for me at a minimum, or in the rare case, doesn't penny pinch me for everything. Virgin of course is the best known in this category stateside and they just came out with a credit card deal that allows you to change your flights for no fee. Remember those days? How bliss: "Customer-driven" decisions like that make me not want to ever fly another airline. When you purchase a car, design, color and safety matter a whole lot, but at the end of the day, the emotional reason for the purpose is how great you feel when you’re driving it.
Does it add to your experience and do you enjoy getting to your destination? The same applies to an airline experience. Too many airlines think they’re in the transportation business when they're in the hospitality, service and customer experience industry, even more than a 5 star resort is and frankly, I'd argue than any other business.
That might surprise you but in a 5 star resort, I’m not counting on service non-stop for anywhere from 3 to 24 hours like I am on a flight. From movies, wine, blankets, headsets, your bag, to a fee for the privilege of sitting in a middle seat towards the front of plane or boarding a few minutes early in a line that is now longer than the regular one. I've even heard rumors that American is going to charge extra if you want to sit next to someone else, even if there are plenty of empty seats available. WTF?
In 2012, airlines raked in around $6 billion according to USA Today, and airlines made over $20 BILLION with my least favorite airline leading the way - United ($5.4 Billion) according to CNN Money. Australia's Qantas Airways made $56.21 per customer -- the highest amount in that particular survey. Apparently the revenue came mostly through selling frequent flier points to partners such as hotel chains and car rental companies.
Airlines that made the most from baggage fees in order of milking you dry (from a 2014 Marketwatch article), include Delta, United, US Air, America and Spirit. Airline fees have risen from $2.8 BILLION in 2007 to over $30 BILLION in 2013 according to CNN Money. Below is a chart pulled from the same piece - original link below the image.
Photo credit: From CNNMoney.
Years later, I still hear arguments that they have to continue to rake us through the coals because of 9/11 and they'll also argue that gas prices have gone up so they need to compensate for that too.
While that may be true, gas has also oscillated and while it was extremely high a couple of years ago, we paid $1.77 a gallon in America's Midwest this past January. And, let's be honest, ticket prices have also gone up and flights are fuller than they've ever been before - it's very rare that I have an empty seat next to me and usually I'm sharing my paid seat with someone else when they can't fit that comfortably in their own. (this happens a lot btw)
It takes the fun and the pleasure out of traveling. Travelaholics or business travelers who hang their hat on airlines frequently will admit that if we could skip the airline process to get to their destination, they would. In other words, it's the worse part of the travel process -- getting from A to B is NOT about transportation, it's about the experience you have on the way.
This is why people smile when you mention the word Virgin -- it's because Richard Branson gets it. I also had the opportunity to meet Richard's CEO of Virgin Produced Jason Felts at Idea Festival last year and he is one of the most down-to-earth souls you'll meet sitting that high at the helm -- authentic and fun! His persona and energy gives you the feeling that he actually "cares" about their customers and I'll take it a step further, their experience of the world -- inside Virgin and out.
When I fly coach, it's such an uncomfortable experience that it's often difficult to imagine the joy I'll have when I finally get Italy, South Africa, Japan or wherever my journey might be taking me. Who doesn’t want to feel great on the journey there?
The problem is that most of us haven’t felt “great” on a journey to their destination in….well, years. We've all become accustomed to airline mediocrity, being treated as cattle (harsh, but true) and nickeling and diming every object we want to use and every move we want to make. As one woman put it who was standing in the security line before me at JFK recently, “now, it’s cattle in, cattle out, and no extra brownie points for being nice to the agent even when they were rude to you."
Most airlines have lost the essence of what matters to customers and forgotten what business they’re in. Virgin gets it right most of the time even though they were forced by competition to follow suit with with some of those ridiculous charges. That said, Richard Branson understands that he’s in the “travel experience” business -- my tagline, not theirs. It makes more sense for entrepreneurs who have successfully run high end theme parks or "high touch" resorts to run an airline since their approach to service and delivering an extraordinary experience are both so far beyond the mentality of most airlines, that their airline would likely very quickly stand out as the "Purple Cow".
Branson realized he had to build in “aha” moments into the Virgin flying experience, from check in to behind the doors of the Virgin lounge and ultimately the on-board service.
There are a few airlines who can get away with being in the transportation business like Ryan Air, where service and quality matters a whole lot less since you're paying so little for such a short flight. In a short flight scenario where the best deal is the order of the day, that free cushioned blanket and not paying for that tasteless processed meal isn't your top priority.
Travel is all about the emotions and memories you have during your journey, whether it's the journey of getting to a destination or an activity at a destination itself. Think about it. The Eiffel Tower is just a structure – a very large and beautiful structure, but a structure in the middle of a city nevertheless. People have come to associate romance with this structure and as a result, there have been hundreds of proposals in front of it. The emotion that is associated with this structure is significant for many. Paris exudes romance and restaurants and hotels embrace it - it's part of the French culture.
Exceptional service and including standards like a checked bag and more than just peanuts and pretzels on longer flights MUST BE the airline industry’s romance. Service and over the top customer care is to airlines what that memorable romantic experience is to Paris and why so many people flock to this popular European city.
While 9/11 was used as the primary reason airlines started tacking on additional charges, let's face it -- that was a long time ago and business & finance sites have reported how just how well the industry is doing. The additional charges have gone from annoying to ridiculous in some cases, outlandishly absurd in others. Rather than look for ways to innovate around customer service, they have looked for more ways to nickel and dime without creating more value and "high touch" moments for the customer.
Airline service used to be amazing however frequent flyers can attest that the "lack of caring” started before 9/11. And, it's not as if airlines have been at the forefront of innovation. The same inflight magazines and barf bags line the back of the seats together with the traditional safety cards we had so many moons ago. And let’s be honest, the tray tables are cheap and flimsy and really not suitable for drinks. I remember useful cup holders on the back of some airline seats but haven't seen those in years. There's no place to put that cuppa coffee while you’re working on your laptop or even reading a book.
Rather than provide a memorable experience, what I’m left with today is a series of inconveniences, thanks to a direction that some operations head at one of the airlines started and others followed. Let’s look at a series of pissy moments I didn’t have to endure two decades ago, most of which defy logic and are nothing short of infuriating for a customer. That said, they have become so common that outlandish fees have become the status quo and we now live in a world where each trip is more painful than the last.
Photo credit: FareCompare.com.
Booking a ticket: booking through an airline rep or agent on the phone now cost a fee - not the case 20 years ago. Since when did charging for a phone call to SPEND money with a company become okay? Imagine Macy’s charging you extra to make a purchase with a live person.
Booking a ticket online: while in theory, booking online has made things easier since you can jump online at 2 in the morning and purchase a ticket which I've done often, you incur fees and all sorts of cancellation policies that now get applied to the booking site as well as the airline.
Case in point is a ticket I booked through Expedia with Delta last year. When an emergency came up, I needed to change the ticket date and time from a flight from JFK to San Francisco. Expedia informed me that I needed to pay a fee to them as well as a fee to Delta for the change fee, on top of whatever the difference in fare was. After a whole lotta digging, I learned that the very same flight at the very same time 5 days later had many more seats than the original flight I was on, however the change fee for my $318 flight was slated to be $298.
When I looked at booking a new flight for that same route, there was only $14 difference in fare, and yet what I would be faced with was cost of a brand new ticket.
Blankets: Seriously? I once had a stewardess on United slip me a blanket saying she couldn’t bear to charge me because she found it so insidious. While I’m not a United fan, be assured that I have never forgotten that magic moment. Even though I still won’t choose to fly United because of so many previous bad experiences, she was a standout and her "out-of-the-box" attitude should be applauded, a rarity in the airline business today. Imagine a hotel charging for blanket and pillow use?
Headphone Charges: See above. Are you kidding? It is any wonder that there's hundreds of articles out there begging the question, “what’s next on the nickel and dime me menu? Toilet paper or the privilege to use the bathroom?” Oh yeah, lest not forget I can keep them, like I need 25 flimsy plastic headsets at home. At the very least, they don't charge you for using your own though it's probably on someone's list.
Change Fees: In the “we still care about customer service” days, we never had to pay for standby for same day flights if a seat was available in your class. Today, regardless of availability or the situation (see bullet 2 for an example of defying logic), you pay a change fee plus the difference in fare – same day, different day or anything in between. Bravo to Virgin for nuking that rule if you sign up for their latest credit card - oh so very smart! Doesn't it just warm your heart to hear that?
Additional Leg Room Charges: Remember the days when you could move to a better seat if space was available on the plane? Even if something is open in the emergency row or a preferred section (which it never is anymore), you can no longer sit there without incurring an additional $50 fee. Shouldn't seat leg room (and chair room) be ample to sit comfortably for a long haul?
Seats Are Getting Smaller And Yet: See above. It’s so politically incorrect to ask, but have the seats gotten smaller or are too many of us getting larger and larger? When I've raised this issue to other travelers and travel writers, they all agree that I shouldn't publicly bring this up because of the sensitivity around it.
Even if that's the case, if we don't discuss it openly, how can we come to a politically correct resolution? If someone is so large that I have to share part of my space with them in a way that is uncomfortable, then I no longer have a full seat even if I paid extra for that seat in Economy Plus. If I should be forced to pay more for a seat that is simply closer to the front of the plane, shouldn’t I pay less for less than a full seat? It may sound insensitive, but we need to figure out politically correct ways to handle this moving forward, sensitive or not.
More $$$ To Sit Closer to the Front: See above. Beyond absurd, they have created a "class" that applies to sitting closer to the front of the plane even if it's a middle seat – yes a middle seat with no additional leg room.
Paying More for a So Called Better Seat -- What About Paying Less For A Lousy One? If the airline thinks that sitting in a middle seat closer to the front should cost more, what about charging less for the aisle seat right next to the toilet or galley?
Let’s be honest - these are lousy seats, from dealing with the foul smell from the bathroom to the noise and chaos around the bathroom from the door constantly opening and closing. If they’re so hell bent on charging more for a middle seat closer to the front with no added leg space, why not charge less for a crappy seat where you can’t sleep or get any work done or if you get stuck in the back?
Wifi: Seriously, $30 for a flight? For those of you have used the various services know, wifi is rarely reliable for the entire flight. I have had so many touch and go issues with GoGo that I've been too frustrated to write about it yet. The codes either don't work or when they do work, I'm connected but then thrown off 15 minutes or an hour later.
Meals: The worse thing about meals on airlines today isn't even the extra charges even though we never paid for food 20 years ago either. Most of the food is processed or junk food (chips, nuts, processed meat and cheese and candy bars) and they charge a lot of money for the privilege of eating packaged food infused with sucralose, high fructose corn syrup, sugar and too many other unmentionables not worth naming.
For those who eat healthy and eating healthy is an important and integral part of your life, eating on airplanes today is a non-starter unless you're in First Class or bring your own meal on board. Europe still “gets it” and hasn’t dropped to American airline food “flight” standards, at least not yet….
Drinks: Most airlines now charge more for a beer or glass of wine than at a pub or bar, even from an expensive city. And, the prices for the cheap labels they serve keep going up.
Baggage Fees: Fees, fees and more fees. Now of course, you can often get your first bag for free if you gladly hand $100 or more a year for the privilege of spending money on their credit card.
Inflight Entertainment: Now, not only do we have to pay to see movies, but we often have to pay for each movie. The same applies to television. I was on a recent flight whose airline name I’ll omit, and on the TV menu, I had to pay $4-6 per episode.
TV used to be free for unlimited viewing and you never had to pay for a movie or the fee for a cheap plastic headset. In some cases, you can buy a bundle deal for a longer flight, but it's not cheap, especially if you have fidgety children at your side.
Arguing with Airline Staff About Why X is Wrong or Some Hidden Fee: while we may have add to endure a frustrating moment when our flight was cancelled, delayed or we were re-routed, airlines used to sort it out and even apologize profusely for the inconvenience.
Even when it wasn’t a technical issue, you were sent to a nearby hotel and given a meal voucher – in other words, you felt understood and cared for, and that they felt sorry for the situation, which can sometimes result in missing a family reunion, an important birthday gathering, wedding, business meeting or worse. I chatted with about a dozen people on a recent flight who were over 35 but under 60 (it was a long delay) and I was disheartened by their countless horror airline stories.
Perhaps there should be an "Airline Stress Tax" that gets reimbursed to the flyer? The toxic stress you often endure from flying is significant and has a price and yet airlines don’t seem to put a value on it. Trust me, frequent flyers do and, they are, but sadly there are few options today if any that make flyers feel empowered as a customer.
As extreme as you might think my bullets are, I’m simply trying to prove a point. These insidious add-ons have become so commonplace that we forget how emotional taxing each and every one is and how the combination of all of them has moved us out of an era of great service, something America was once notorious for, and into an era which focuses solely on increasing corporate profits over customer joy. A couple of exceptions are worth noting, something that would have been a normal airline customer experience in the past.
Sometime in the last six months, I ended a business meeting early in New York and wanted to get back to the west coast early. The thought of enduring the “fee” process or even calling to find out how ridiculous the additional charge would be, I decided not to make the call because of the stress involved in doing so, so simply headed to the airport instead. An odd thing happened. I was interjected in the queue by an overly friendly Delta representative who asked what flight I was waiting to check in for and when I explained that I had hoped to get on an earlier flight but wasn’t optimistic for all the reasons outlined above, he opened up a closed gate which led me immediately to a private area.
When I reached the service agent, I was checked into the earlier flight (4 hours before my original one) without getting out my wallet. A new boarding pass printed out with an aisle seat (my preferred choice) very close to the front on the 1 pm. No fee or some saga story about "it's our policy, I don't make the rules." What happened? I pinched myself not believing it was real and that I had somehow been transported back in time to a more formidable time.
Getting home earlier that day transformed my week given the grueling schedule I had gone through the previous ten days. I remember a time when it was simply a standard protocol for how an airline took care of their customers, an era where we weren’t nickeled and dimed for every transaction and every move, an era where we felt as if we mattered and our repeat business mattered.
A similar situation happened with American Airlines a week later when my baggage was 5 pounds overweight and the gleeful service agent let it slide. I was stressed about it for two days before my flight knowing that my bag for that trip would be heavier than most since I was heading to Vermont to review a ski resort and the temperatures were slated to be in the teens.
Most of the time, my bag weighs in at between 35 and 42 pounds, so why shouldn’t that one trip with a slightly heavier bag slide? In the above two cases, both service reps decided to let "policy" slide which resulted in memorable airline moments and a more loyal customer.
Maybe the Delta rep saw how exhausted I was and maybe the American Airline ticket counter agent liked my smile or saw that I had just taken an American flight three days prior, OR maybe they are just rare individuals who don’t think of their roles as airline employees but as vehicles for customer happiness. (Note my current frequent flyer status on Delta is significantly higher than American)
There is a huge value to be placed on a happy customer, a loyal one who will not just come back again and again but sing their praises when they're not flying. Most airlines have lost sight of who and what they represent as a business. When brands have been around for awhile, they can become complacent. Look at how god awful United’s brand was for years and while avid travelers still complain about them, their image has somewhat improved, but only marginally so.
Most people know the story of Canadian musician David Carroll whose guitar was broken by United -- on YouTube as of writing this, his protest song has received nearly 15 million views.
As for soaring fees and service going down the drain, it appears that customers are powerless at changing the current status quo. The first shot in the war over bag fees came in May of 2008, when American Airlines announced it would be the first legacy carrier to impose a “first checked-bag” fee (Spirit and Allegiant had such a fee at least as early as 2007 from the research I've dug up).
According to a useful article on airline fees from Christopher Elliott (link below under useful resources), the North American airline industry collected an estimated $8.2 billion last year for just fees for items such as checked baggage, premium seat assignments and early boarding privileges — a $700 million increase from 2013.
Isn't it time that these rules got reversed?
A question to the airlines heads making these “fee” decisions at home base: do you want to be seen as a transportation company that gets a customer painfully from A to B or would you like to be in the “ultimate experience” business, creating memorable moments for your customers in the way that Zappos has done so successfully over the years? The airline who truly figures this out will transform the travel experience forever.
Useful Articles on Airline Fees
- How Refundable Are Airline Fees from Elliot.org: http://elliott.org/the-navigator/refundable-airline-fees-not-much/#more-35966
- Airline Fees Are Out of Control But Who Can Stop Them: http://elliott.org/blog/airline-fees-are-out-of-control-but-who-can-stop-them/
- Are Airline Fees Being Properly Disclosed? http://elliott.org/blog/are-airline-fees-being-fairly-disclosed/
- Are Airline Fees Anti-Family? http://elliott.org/blog/are-new-airline-fees-anti-family/
- Maybe we should stop calling them Airline Tickets: http://elliott.org/is-this-a-scam/maybe-we-should-stop-calling-them-airline-tickets/
- 2010: Spirit Airlines breaks a new bag barrier by imposing a carry on bag fee (something Rick Seaney predicted one of the airlines might do, nearly a year before it happened)
- 2008: In August, JetBlue announces it will charge $7 for a pillow and blanket (but you can keep them, like I really want 25 of these at home after a year's tally of flights)
- 2008: US Airways begins a highly criticized practice: charging for all drinks (including water, coffee, and soda)
- 2009: US Airways stops charging for all drinks (mainly because no other airline dared join them)
- 2009: Airlines began adding surcharges to tickets for “peak travel days” in September of ’09; originally this surcharge was imposed on the Thanksgiving, Christmas and New Year’s holiday periods.
- A great article on airline fees across most airlines from AirFareWatchDog: http://www.airfarewatchdog.com/blog/3801087/airline-fee-chart.html
- Airline Fees Ultimate Guide (another great resource from SMARTER TRAVEL -- you can even download as a PDF): http://www.smartertravel.com/blogs/today-in-travel/airline-fees-the-ultimate-guide.html?id=2623262
June 03, 2015
What Can You Find Out About Yourself on Ancestry.com?
I've always been fascinated by ancestry for as long as I can remember, but probably moreso because as a child, I knew very little about my blood mother, who we used to all refer to as my "real" mother. In fact, story has it that she simply disappeared when I was around 2 and that little was known about her except that she was living in Florida and from French descent. I always probed - what do you mean by French descent? The response was always the same -- "her mother spoke French, her father was French, they lived in Canada for awhile, dunno."
So I was left wondering whether they were French Canadian or French European, but always thought the latter and later learned that her parents and grandparents were more old school French that I originally imagined and that on my father's side, my great grandmother who I knew personally until my teenage years when she died a ripe old age, had an ancestral past with the French Huguenots. No wonder I was so taken by the French Huguenot history and culture when I roamed through Europe like a bohemian nomad in my early twenties.
Photo credit: Reddit.com
Sometimes I wish that they had blogging tools (and the Internet for that matter) when I was that bohemian nomad, so many of those stories could have been captured online. The truth is that my travel was so bohemian, it may not have worked for a blog -- I crashed with people and camped more often than not and often did swaps of sorts to make my way around the world, doing everything and anything you can imagine for my "keep", from washing dishes, waiting on tables and smashing olives to selling art, milking cows, packing foam in a factory and picking greengages.
Through that entire era, I came across French Huguenot references several times without actually knowing it was part of my heritage. I've always believed that we're creatures of knowing more than unknowing and that we naturally tap into the source of what makes us purr or light up when we listen to our own body rhythms.
Then, and only then, will we synergistically migrate towards what we crave and inherently know, and life will flow like a well moving river, processing only major obstacles, not absorbing the small ones, the kind that hinder our progress in the world.
They also tend to be the ones that get in the way of what could so easily be our best days otherwise. Being connected to the earth and letting the earth guide us while listening to our body along the way (which includes our breath btw), is as close to the perfect way to live as it gets and connects us to our ancestry in ways we don't even realize in real-time.
That brings me to something I've thought a lot about, which is whether our heritage and ancestral roots are connected to what we naturally crave, whether that be people and places, or food, which I wrote about a few years ago.
In that article, I refer to my grandfather's typical lunch diet, which consisted of cold meats, pickles and onions. He loved sauerkraut and we made it in one of those old fashioned wooden machines my Uncle Ed had several times over the years.
Pate was also commonplace as were stews, homemade soups, and plenty of cheese. Some of this perfectly ties into my so called French Huguenot past and my suspicion that some of my family came from East Germany or at least somewhere in the former Eastern Bloc.
It turns out that as Jewish as my father's grandmother looked at the time, if French Huguenot was indeed part of her ancestry, even if only 50%, it's no wonder that she was so adamant about keeping Protestant alive in our family, creating more than just a mild disturbance when I was sent off to catholic school for a few years.
Historically, Huguenots were French Protestants inspired by the writings of John Calvin in the 1530's and they were mostly concentrated in the southern and central parts of France. A series of religious conflicts followed, known as the Wars of Religion, which resulted in something referred to as the Edict of Nantes which granted Huguenots substantial religious, political and military autonomy.
The fugitives depicted above are French Huguenots - Photo from FineArtAmerica.com
So, in all the countries I've explored, which now exceeds 85 if I recall at last count, it's no wonder I feel so comfortable in France, but as all Americans know, we're muts of sorts and rarely is our ancestry from one or even two countries if we travel far enough back in time. So, where else have I felt like I "belonged" in a country you ask?
Truth be told, Ireland, Scotland, Italy and parts of Eastern European culture all resonate with me at a level I can't quite understand at the oddest of times. Having some Irish and English heritage always made sense to me since my grandmother's parents on my father's side hailed from England.
As far as I could tell from the laborious stories over the years, they were "oh so particular," according to my grandfather and he'd always add "oh so English," whatever that meant to a man with likely French Huguenot and Eastern European roots.
Alas, when I ran into the founder of Ancestry.com in Dublin Ireland late last year and we started chatting about the roots of his business (pun definitely intended), I realized I had to find out my ancestral background. What surprised me the most when I got the results was the fact that English roots were extremely far down on the list when for so long, I assumed I was only one generation removed from being all things British and whatever comes with that label. I did, after all, feel pretty comfortable when I lived in England for all those years after college, even though it seemed to take a minimum of a year before I truly understood their wit, banter and subtle candor.
So if English heritage was so far down the food chain so to speak, what was at the top? Nearly 60% fell into France and parts of Germany, something that didn't surprise me. What DID surprise me is that nearly 20% of my make-up is Italian! Bravo I say except that my skin is far more nordic than it is Mediterranean although I tend to crave Italian food often. And, my first encounter with a Brunello stopped me in my tracks.
Screen grab blown up from Ancestry.com results and shown in miniature here The rest of my genetic make up was scattered, from Northwest Russia and Finland to Greece, England to Ireland. What about the American Indian who bore children with one of my great uncles I thought? I'm not quite sure where that would fall, but let's see where Ancestry.com does the breakout across the globe.
Courtesy of Ancestry.com
How does Ancestry.com determine your ethnicity estimates? They get the percentages and breakdown for your genetic ethnicity by comparing your DNA to the DNA of other people who are native to a region. The AncestryDNA reference panel contains 3,000 DNA samples from people in 26 global regions (above).
They build a reference panel from a larger reference collection of 4,245 DNA samples collected from people whose genealogy suggests they are native to one region. Each panel member’s genealogy is documented to determine whether they are indeed representative of people with a long history (hundreds of years) in that region.
Then, each DNA sample from a given region is tested and compared to all others to construct the AncestryDNA reference panel. In the end, 3,000 of 4,245 individuals are chosen for the Ancestry DNA reference panel and then then compare your DNA to the DNA in the reference panel to see which regions your DNA is most like.
When they calculate your estimate for each ethnicity region, they run 40 separate analyses and your genetic ethnicity estimates and likely ranges for these estimates come from these 40 analyses.
Courtesy of Ancestry.com
The process shows the average estimate as the given percent for each region and the general spread of the 40 estimates is shown as the probable range. Ancestry.com's analysis suggests that your actual ethnicity for this region lies somewhere in this range.
Courtesy of Ancestry.com
Going through the process is easy. You simply spit into a tube, send it off and wait for your results which you'll receive by email.
Once they arrive, you have an activation code they match with your DNA and voila, you're given your genetic breakdown via an online account you create at Ancestry.com.
What's more interesting however, is what you can then do with Ancestry.com as it doesn't stop with your sample. You can create a family tree on their site and as soon as you begin a tree, they automatically look through billions of historical records, photos, and other Ancestry trees for information about your family.
When they find something, a green leaf appears on your family tree. Another cool thing about the site is the ability to dig deeper through advanced filters and downloadable research guides. Because their community is growing, you can also get tips from other members and even from fourth and fifth cousins you never knew you had. A few of my matches below....
As more members join, the likelihood of more matches increase over time. If U.S.-based, you can get a US Discovery membership, which allows you to search their 8 billion records, and build, grow and share your family tree online, attaching photos and documents.
You can find distant relatives, connect with the world's largest online family history community, record video and audio stories of your family directly from your family tree and share access to your family history so your own family and friends can join and add to the data.
It's a cool process and definitely worth doing. I still have a boat load to do on the search side, so discovery for me is just beginning. Over time, perhaps I'll do an update with even more exciting insights and finds. More information can be found at www.ancestry.com.