January 11, 2015
Kolibree Connected Electric Toothbrush at CES 2015, First of its Kind with 3D Motion Sensors & Interactive Feedback
Kolibree was in full force last week at the 2015 Consumer Electronics Show (CES) in Las Vegas. It is the only connected electric toothbrush on the market that gives you real-time feedback using its 3D sensors (9 axis), and built in accelerometer, gyrometer and magnetometer. Kolibree’s proprietary technology knows whether you’ve effectively reached every zone of your mouth and statistically what areas you have missed.
Once you brush your teeth, feedback on how well you’ve brushed goes directly to your smartphone via Bluetooth and the data is stored in an individual profile – you can also store countless people’s brushing habits on one smartphone, making it motivating for the whole family.
The data can be kept private or shared with your dentist. “What’s great about the Kolibree toothbrush, for a dentist who focuses on children’s dental care, is that I can see how well they’re doing and can coach them on where to improve. For patients who have just had dental surgery, I can even recommend which vibration is the most effective one based on the condition of their mouth,” said Holly Hasegawa, DDS, MS, Co-Founder and Advisor of Kolibree. Below, Holly demos Kolibree to an eager-to-learn consumer.
The toothbrush has built in sophisticated sensors and spatial analysis which not only records where the brush is in your mouth but also understands how to collect and decipher that data so that it becomes truly useful for both users and dentists.
Pirates is the answer to the biggest challenge parents and dentists have – motivating their kids to brush for two minutes without getting bored. The game, which was developed using the open Kolibree SDK, rewards kids with coins when they brush correctly and spend enough time at each location of their mouth. After a series of brushings, parents and dentists have access to an interactive map showing the over and under brushed areas, data that can be used to help kids improve.
Kolibree Coach is a brushing app that tracks brushing movement and location and alerts you of your brushing accuracy in real time using a green or red halo, all while allowing your favorite music to play in the background. It makes the once boring two minute brushing time fun and engaging.
The app is the first of its kind to not only analyze the movement like many 3D motion sensors can but detect the location of the brush in your mouth. It can be customized by dentists who can coach their patients where to spend more time in neglected areas and program a lighter vibration after surgery...and, rewards are given for progress.
Kolibree also announced a collaboration with Dentegra Insurance Company, which focuses on providing affordable dental care for individuals and groups. Users who sign up for the Dentegra Smile Club have the opportunity to earn rewards and incentives for brushing properly. Once certain brushing milestones are met, users can earn points redeemable for a cleaning and checkup from a Dentegra network dentist. The Dentegra discount plan will not be an insurance program.
Kolibree also offers an open API for iPhone and Android, which means that developers now have access to the most advanced dental tracking device on the market. The SDK also offers access to the Kolibree dental professional platform linking dentists to patients and to the rewards system, which further enhances the brushing experience.
The Kolibree connected electric toothbrush will start shipping in the U.S. this month and in Europe later in Q1 2015 and is priced at $199 retail.
Those who sign up for the Dentegra Smile Club will receive a discount on the toothbrush and can receive discounts from Dentegra network dentists. The Dentegra Smile Club is slated for launch in San Francisco and Austin in Q1 2015. For more information, visit dentegrasmileclub.com.
The companies received some great media buzz at the show, including interviews with NBC News, Associated Press TV, New York 1, Sears Television, VentureBeat, Ubergizmo, Washington Times and a host of others.
Disclosure: I provide consulting services to both Kolibree and Dentegra. Photo credits: Pirates screen shot courtesy of Kolibree, Dentegra mobile shot courtesy of Dentegra and all other photos courtesy of Renee Blodgett.
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