April 10, 2014
Kolibree, World’s First Connected Electric Toothbrush Now Live For Pre-Orders on Kickstarter
Today, Kolibree, the guys who brought the world's first connected electric toothbrush to market at CES in January, announced that their connected toothbrush is now available for pre-orders on Kickstarter, the renowned crowdfunding platform that allows users to help fund a project or product.
I've been involved in a marketing and communications role and as an advisor since the beginning, so it has been quite a fun ride so far. Since we first showed the prototype in Las Vegas at the beginning of the year, we have received overwhelmingly positive feedback from everyone from mom's who are excited about being able to monitor their kid's brushing for the first time, entrepreneurs who recognize great innovation and existing electric toothbrush users to geeks and developers who are interested in building third party apps to gamify the experience at an even deeper level.
We've come a long way since the beginning and Kolibree's earliest prototype -- it's now time to move this ever so elegant connected toothbrush to the next level!
Funds raised from Kickstarter supporters will be used to manufacture and distribute Kolibree’s connected toothbrush, starting with a limited rollout in June and wide distribution worldwide starting in the U.S. and Europe in late Q3/early Q4 2014.Unlike anything else that exists today, Kolibree’s smart, connected toothbrush has a unique technology with sensors to analyze your brushing habits...
Those brushing habits are then displayed on a mobile dashboard you can readily access from your phone or tablet.
You can learn about your brushing behavior from that data to improve your habits over time. By being armed with smart data, you can be more empowered to take better care of your teeth and make future dentist visits less painful and less expensive. Kolibree is particularly useful for parents who want to instill positive brushing habits for their kids as early as possible.
The Kickstarter rewards are being offered at various funding levels. For those who want to be in the first commercial batch, the first 500 funders will be offered a Kolibree toothbrush for only $99, with a price point of $129 for the next 1,000 supporters.
The toothbrush at these price points will come in Feather White and include two brush heads. Supporters who wish to receive a Kolibree toothbrush in their choice of Feather White, Dove Gray, Berry Blue or Cerise Pink can do so for only $149, which will include two brush heads. All orders will receive an induction charging station and the free mobile app, which supports both iPhone and Android smart phones.
In addition, there will be a specific offer for developers for $199 with beta API access and free support and an educational software package for dentists.
The Kickstarter campaign today, will run through May 23, 2014, has a fundraising target of $70,000.
Designed for families, the free mobile app works with several toothbrushes so the entire family can participate and all of that data can be monitored in a single profile on one phone. Kolibree rewards your progress, allocating points to kids to encourage them to improve their brushing habits. Games will keep users motivated to improve their brushing habits as well as brush for longer each time.
Kudos to the entire Kolibree team who are infused with passion and a commitment to getting this right....and it's only just the beginning!
We welcome feedback and encouragement of course. Most importantly, for the next month, please meander over to the Kickstarter page and support the campaign in any way you can. That includes social media call outs, telling friends, calling your mom, ordering a couple as gifts - you get the idea! Please ACTIVATE and help Kolibree get to market!
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