LIFEPROOF iPad & iPhone Cases Lets You Swim With Your Devices Or Toss 'Em Around

Because I live in the "all things social" world, I rarely get an opportunity to review hardware, even at CES. (I'm just too busy).

I ran into a cool 'hardware' product at the DEMO Fall Conference this past week -- or rather series of products. LifeProof produces waterproof cases for your iPhone and iPad that allow you to take them with you from sea to land and back again.

When I first saw the cases, I had that initial reaction that I have with all early products - the case was in black, designed for men and while practical, not sexy and stylish enough for me to want to use.

While their iPad cases still only come in black, their director of communications Jonathan Wegner assures me that a case in white with a soft gray border is coming soon. What about purple, blue, peace or teal I was thinking? Send me anything other than black when they arrive please since the geekier "darth-vader" like versions of today are not going to cut it for my already stylin' iPad.

There are more options for the iPhones on the other hand -- they come in blue, red, turquois, purple and pink. YAY! she says as he pulls them out.

The idea is incredibly useful. Adorning your iPod with one of their cases allows you to take your mobile devices to places where they'd otherwise fear to tread - oceans, ponds, even the shower! It's not just waterproof but apparently dust-proof and shock-proof. Once you add the case onto your iPhone, you can throw it on the floor, toss it overboard or talk on it in the rain.

Unlike other iPhone and iPad cases, LifeProof offers a sleek low profile that barely increases the size of your device.The LifeProof iPhone and iPad cases are supported by an array of action mounts. Their pitch? take your device in the water, dirt or snow. They support iPhone 4 / 4S and have cases for Apple iPad 2, and the iPhone 5.