PR Summit: Who Owns the Message? PR or Social Media

The PR Summit is an all day pow-wow now in its third year. The August 27 event held in San Francisco will take on a wide range of topics from discussing PR for Startups & Early Stage Companies to the dynamics between social media and more traditional PR.

The morning kick-off panel will discuss how to blend traditional media outreach with social media tools with Elliot Tomaeno from The Morris + King Company, Kym McNicholas from PandoDaily.com, Ricky Yean from Crowd Booster, Mike Barash with Knock Twice and Robert Scoble.

I'm on a panel entitled: Battlefield 2.0 - Social Media versus PR (Who Owns the Message?), with Y’Anad Burrell from Glass House Communications, Harry McCracken, Fred Bateman, PRSA's Gerard Francis Corbett and Teresa Rodriguez.

Bad Marketing or Bad Timing will discuss how companies can avoid failure in crisis? Cathy Brooks moderates the panel with Peter Delevett from SJ Mercury News, Venture Beat's Jolie Odell, Jason Johnson from Founders Den and Abraham Hyatt from ReadWriteWeb.

 ROI, Metrics, Measurement, & Engagement panel will be moderated by Alastair Goldfisher from Reuters. Panelists include Murray Newlands, Connie Zheng, Oliver Starr and Jiyan Wei.

Ben Parr and Kim Bardakian take on winning pitches: turning your idea into a national news story.

Keynote addresses include Michael Tchong with Ubercool: “Social Revolution: A good week for crowdsourcing” and Porter Gale on the "3 Degrees of Separation." There will be a few workshops as well scattered into the mix and a fireside chat with Brian Solis and Kara Swisher.