PR Summit: Who Owns the Message? PR or Social Media

The PR Summit is an all day pow-wow now in its third year. The August 27 event held in San Francisco will take on a wide range of topics from discussing PR for Startups & Early Stage Companies to the dynamics between social media and more traditional PR.

The morning kick-off panel will discuss how to blend traditional media outreach with social media tools with Elliot Tomaeno from The Morris + King Company, Kym McNicholas from PandoDaily.com, Ricky Yean from Crowd Booster, Mike Barash with Knock Twice and Robert Scoble.

I'm on a panel entitled: Battlefield 2.0 - Social Media versus PR (Who Owns the Message?), with Y’Anad Burrell from Glass House Communications, Harry McCracken, Fred Bateman, PRSA's Gerard Francis Corbett and Teresa Rodriguez.

Bad Marketing or Bad Timing will discuss how companies can avoid failure in crisis? Cathy Brooks moderates the panel with Peter Delevett from SJ Mercury News, Venture Beat's Jolie Odell, Jason Johnson from Founders Den and Abraham Hyatt from ReadWriteWeb.

 ROI, Metrics, Measurement, & Engagement panel will be moderated by Alastair Goldfisher from Reuters. Panelists include Murray Newlands, Connie Zheng, Oliver Starr and Jiyan Wei.

Ben Parr and Kim Bardakian take on winning pitches: turning your idea into a national news story.

Keynote addresses include Michael Tchong with Ubercool: “Social Revolution: A good week for crowdsourcing” and Porter Gale on the "3 Degrees of Separation." There will be a few workshops as well scattered into the mix and a fireside chat with Brian Solis and Kara Swisher.

Over the Canadian Border: A Bug Jacket You Ask?

As I watched the map on the miniature TV screen in front of me and saw the plane flying over Washington State, I thought to myself how little experience I had with the America's Pacific Northwest.

I drove across country when I moved to California and went the northern route, so took in Idaho, Oregon and Washington State on the way, yet it still feels like I barely know this part of the world.

When I lived in Boston, it seemed like my ex-husband and I took off nearly every weekend to explore some New England town we hadn't yet seen. Sometimes, we'd close our eyes while pointing to our car map and see where our fingers landed. "Cool," we'd say in unison, "we haven't been there, let's go," and he'd put the key in the ignition as I began to map out our route. (no iPad, no laptop, no cell phone - just a paper map in a 10 year old Chevy stationwagon I bought from my grandfather for $500).

On the screen in front of me, the digital plane moved further north and over the Washington state board. I had this curious moment as I realized I was heading to three places I had never seen in Canada within a two week period. Given how often I return to destinations I know well over and over again, visiting new cities and towns always bring me wow moments, something I never tire of.

Calgary is the first stop, a Canadian city I first heard of in the 9th grade. Although I grew up in upstate New York, my family spent time living in Arizona and my best friend at the time was from Calgary. When you're that young and meet a fabulous somebody, you immediately think the place they're from must be a fabulous somewhere.

I had a choice of how I could fly to Winnipeg, stop 2 on this jaunt, and Calgary was one of them. It just so happens that the layover was much shorter going through Calgary than Minneapolis, Chicago or anywhere else, but my first thought was, "Ahhh, finally I'm going to Dawne's childhood city," even though she hasn't lived there in umpteen years and is probably more Californian now than she is Canadian. It's 20+ years later and the memories of her stories flooded back as I watched the plane cross the Canadian border.

It was more than her childhood memories that went through my mind as I reflected....it wasn't just about Calgary. She was really my first introduction to "Canadians" as odd as that may sound. Dawne was one of the most down-to-earth and funny people I had ever met at the time and she still is. Wouldn't it be reasonable at 14 to assume every Canadian must be down-to-earth and funny?

I've met, known, dated (okay, never dated), and worked with dozens of Canadians since then and most of them are in fact...down-to-earth. As my grandfather used to say when I sat in front of the floor heaters on nearly every cold winter's night because it was the only place in the house where I could warm my bones, "there's something about growing up with snow and cold temperatures that makes you more durable and flexible than people who don't." No doubt, there's some truth to that.  

Cold climate is a kind of endurement that builds strength, character and everything in between. Growing up on a fixed income in a working class neighborhood is another. Growing up with extreme discipline and having to work for everything you own is yet another. Our family subscribed to all three. I assumed ALL Canadians did too because her family's views seemed to align with my grandfather's views of the world when "that view" seemed so foreign to so many kids in my Mexican-border town high school.

And so, I grew up with the notion that all Canadians were cool and that people from Calgary were cooler than other parts of Canada thanks to Dawne, who will probably laugh histerically when she reads this.

One of the reasons I haven't spent more time in Canada given how 'cool' I think Canadians are is the weather. It's no secret that I'm a warm weather gal and despite that fact, its amazing how many places I visit which are not all that warm.

In the last few years, I've frozen my tail off in Dublin, Munich, Paris, London, Colorado, New York, Boston, Maine, Seattle, Montreal and Vancouver. But this year, I also soaked up the heat in Qatar, Hawaii and southern California and frankly, it's time to add a few more 'hot' destinations to the agenda.

That said, when I received an invitation to visit the center of Canada to hang out with polar bears, I thought, "wouldn't that be incredible? Who would NOT want to spend time going to see polar bears regardless of where they were?" Besides, its August and it must be warm in Canada in late summer, right?

I'm not at my final destination yet, so I can't confirm the temperatures. I also didn't have time to read the suggested things to pack list until 11 pm the night before my flight. It included things like long underwear, sweatshirts, fleece, wooley socks, ankle-high hiking boots, gloves (yes gloves) and a bug jacket. What on earth is a bug jacket I thought as I read this, not sure that I REALLY wanted to know despite my growing curiosity.

All I knew is that I didn't own one and certainly didn't want to spend the time searching for one or the money buying one. And so, I packed a windbreaker instead, a ridged turtleneck (the only one I now own) and wooley socks from childhood that haven't been worn in donkey's years. Why I wait until 11 pm the night before a flight to pack is beyond me and beyond my ex who could never understand this last minute thing either.

If he only realized just how stupid I thought the idea was too but just didn't have the discipline to change the pattern, maybe I could have gotten some 'packing training' which would have reduced pre-trip stress tremendously.

For people who don't travel frequently, they assume I never stress about a trip which is so not the case. The truth is that I worry about logistical things more than the place itself. I can pretty much assimilate in any culture, so I never worry about what it will look like, feel like or sound like. I don't worry about what the food will taste like or how I'll communicate with people. I worry about stupid shit like "what if I forget my adapter, my charger, my trusty super duper lens or I can't get connected." Yes, really. I was never this much of a geek until I moved to Silicon Valley but once a blogger, always a blogger and sharing in real time has never been more powerful.

My mind went back to the bug jacket as I searched my house for others things on the list I didn't have. I didn't worry all that much since I figured if I picked up some garlic at a farmers market in Winnipeg before I headed north to the Wilderness, then coated my skin it while sipping garlic tea, what bug would go near me? I may not make any human friends on this adventure either but at least the bugs will stay clear of me and I won't need to invest in a bug jacket. Something tells me I'll be wearing one regardless and it will all just be okay.

Bug jacket, fleece and wooley socks in August (or not), I'm excited about exploring new parts of Canada I've never set foot on and am thrilled to be doing it in summer when I don't also need ear muffs, scarves and furry boots in my luggage.

A new Canadian travel chapter for this travel addict is about to begin. And, I have a big smile on my face thinking about it.

Photo credit: IbackpackCanada website and CanadaBubble site.

Reid Hoffman on Lessons Learned Over 20 Years

Reid Hoffman is one of my favorite entrepreneurs in the technology industry. 

I was introduced to him and 'his world' when I first moved to California six or so years ago. There was even a time I was talking to LinkedIn about working with them though it now seems like it was another lifetime. Things move so quickly in Silicon Valley.

Some people decide to move west for access to technology and money, and so they can work with the smartest and brightest people in the industry'. For me, since I'm more of an artist tha a geek, a big part of it was the opportunity to work with "the smart and bright" but it was also a lifestyle and attitude decision.

Silicon Valley represented a fresher, more aggressive, dive in or die approach to business and entrepreneurship that was intoxicating after working in Boston where most company execs took a conservative and apprehensive approach more often than not, operating from a place of fear rather than opportunity.

And, given that I was in the technology industry, doing my thing here only seemed natural. People who personified the best in entrepreneurial attitude in the early days for me were people like Jeff Hawkins, Dick Costolo (he was building Feedburner at the time), and Reid Hoffman.

It was 'this mindset' that was prevalent when I moved west that Reid emphasized this past week in a fireside chat in San Francisco with Panda Daily's Sarah Lacy.

One of the things that I really like about Sarah Lacy's interview style is that she likes to be and "is" provocative and isn't afraid of 'owning it.' Men never seem to get slaughtered for this approach, but women often do, and playing in a world where Hollywood and creativity meets tech and business, I think Sarah pulls this off consistently well.

She asked him about the very analytic and organized way he approached his career. Reid took a more methodical and structured path than so many others I was inspired by at the time, something he admitted to when Lacy took us through his career and myriad of start-ups. He said he made a list of all the skills he'd need to run a company and went through acquiring them one-by-one: from Apple's eWorld project, Fujitsu and SocialNet to PayPal and LinkedIn and everything in between.

"Entrepreneurship is about jumping off a cliff," Reid says. "You have to figure out what kind of founder you are: Design, Product or Engineering? Once you know, then acquire the other skills you need to get to the next level." For him, it was product management early on in his career. 

When you start out as an entrepreneur reminds Reid, "you're never going to know the right thing to do all the time." Of his PayPal days, he laughed as he referenced a Peter Thiel quote who had said "I've never learned so much in my life except between 2 and 3 years old." Adds Reid, "If you're not red lining and failing enough, you're not learning enough. Don't beat yourself up and have to succeed all the time."

Advice he shared from his start-ups and things all entrepreneurs should think about:

1. Think about how your product will evolve and plan for it.

2. Think about how and where you'll raise your next round as soon as you've finished raising your first round. If you're not, you'll die.

3. Hire people with deep expertise in areas you don't have but really need. 

4. Hire really fast learners - this is more important with early stage start-ups than someone who has 20 years of experience but may not be a fast learner and can pivot with you when things go south.

5. Hire people who are smart collaborative team players. Ask yourself: can they navigate, learn and adapt quickly and shift gears when you change a strategy overnight. He referred to the fact that PayPal had so many near death experiences.

6. Find something unique and new or be first or second. A Groupon variation could work, but not a third or fourth one.

7. Three things you must have is virality, SEO and differentiators so you can build a set of products that can be built into an ecosystem.

8. You should always have a mindset of being terrified. Be paranoid, especially as a developer. (Note: he subscribes to belief that only the paranoid survive).

9. On choosing your team, go for people who share your vision and can go with you through the bad and the good times.

10. Build a team with people you simply can't 'hire.' (I LOVED THIS ONE and it is so so true).

One of the funniest and truest analogies he brought up was how much creating a team and bringing on an investor for a start-up was like a "shotgun marriage." He says with a grin, "Let's have dinner a couple of times, sign a paper and get married. Then you start running very fast, together and you all have to get along. If the alignment isn't there and you can't get along, it's not going to last."

We moved into company experience and opinions, which included both successes and failures.

In the early days of PayPal, the founders (Max Levchin, Peter Thiel, Elon Musk & Luke Nosek) had different ideas of what PayPal 'should be'. He said, "company direction changed often...we pivoted so many times, that it took us awhile to figure out what PayPal needed to be to sustain itself. Staying independent was highly risky given where we were at."

He says of Friendster, "they failed to get their team to operate well. They also had two minute load times which is essentially like saying F-U, go away."

On Tribe, he says "they got taken over by a community that was mostly Burning Man."

Of gigs he was most surprised that failed? After pondering for a bit, he said, "probably Digg because they had so many users and they had momentum."

Of products that haven't really progressed since they started? Yahoo Mail was his first answer, but then quickly added, "but maybe Marissa will fix this."

Of things which have accelerated faster than he thought they would? Twitter, which he passed up as an investor and is sorry that he had. "I couldn't understand their motivation early on," he said, but then suddently I got it, 'oh, it's a public sphere of attention gestures."

I had to laugh because it was a much geekier way of saying what I was thinking in those days "geeks with egos and ideas who needed to talk using as few words as possible with symbols that didn't make sense." Obviously Twitter has evolved into something so much broader today and rather than a platform designed by geeks for geeks, among other things, it has become a megaphones for brands.

On Zynga, he says noting that he just came from a board meeting and there were obviously things he couldn't talk about, "they have a lot of money in the bank, social gaming is an important category and matters and they have tons of users." On what he advises the team: "Don't worry about the market and what they're doing, just focus on building out your vision. The game is in front of you."

Lacy asked him if he felt that Zynga went public too early. "No, I don't think so," he says, "because it will take so long to build products and the rest of their vision out. They're going through a bit of a storm, but they have the fortitude and the team to pull through it." One of his funnier moments was when Mark Pincus asked him when games would show up on LinkedIn. "His answer? "Never," he said with a laugh. "It's not our business."

Then, there's the Facebook IPO. Reid says, "they decided they could increase their offering and when you do an IPO, you need to create a positive outlook for the future."

On LinkedIn and their IPO, he says, "we decided to go with the New York Stock Exchange, because we felt that it aligned better with our own brand."

Lacy asked him if he felt that Groupon went public too early?

"It's easy to get sidetracked and distracted with an IPO," he says. "They need to focus on building out new products....and when you have to deal with so much marketing and press, it is easy to get defocused, rather than concentrating on the things that you need to do to make your product better. They mishandled some of the things around the IPO and got distracted, but I think the relationships they have with merchants is better than people think." Like his remarks about Zynga, he adds, "the game is still in front of them."

On whether they should have taken the Google deal. "I'm always bullish...I think it's better to go long."

What about now and in the future? He says he wants to work on things that make a difference in the world. As for what that means to him? While Reid isn't Pierre Omidyar or Tony Tsieh in that he hasn't spend a chunk of his life in a business that honors and invests in businesses for social good, making a difference is what inspires him more than making money. Hear hear.

He serves on the boards of Do Something (an organization for young people taking action), The Weekend to be Named Later, Kiva.org, Mozilla and Endeavor Global an international non-profit development organization that finds and supports high-impact entrepreneurs in emerging markets.

Reid - thanks for sharing your inspiring words of wisdom and lessons learned.

The Geek 'Fashion' Culture of Silicon Valley Hurts My Eyes

When I first moved to Silicon Valley, I found myself overdressed most of the time, and my New England meets Europe and New York style of dressing just didn't float well with the very youthful techies who showed up to parties in torn jeans, t-shirts and sneakers.

While I fought it at first, I have always taken a 'become your target audience' approach to marketing and PR and since that's my biz, I turned geek for awhile.

After a year or so, I found myself dressing down nearly all the time, even at industry events. I'd wear sleeveless shirts, jeans and sweater wraps which was probably a tad too young for me but then again I was surrounded by engineers who were barely out of puberty. It was about as 'down' as I could dress and still look at myself in the mirror.

Dressing 'down' may have made me assimilate a bit better into geek culture, which was a culture I needed to wrap my head around, but it never made me 'feel good.' I always felt that 'dressing down' was 'dumbing down' who I was even though we only have to look at how many of the geek powerhouses dress who are running fat multi-million companies to know that they don't go hand-in-hand.

That said, dressing 'up' makes me feel 'up', behave 'up' and think 'up,' most of the time. It doesn't mean that I don't get brilliant ideas at 3 in the morning when I'm at my computer in shorts and a t-shirt, because that happens often. Or in the shower, like it does for most of us, when our brain has a few moments to get away from the always-on overcharged place it has been operating for hours at a time.

Those who are close to me know that the fashion sense or lack thereof in Silicon Valley makes me crazy and is one of the things I hate about living here. I miss the fashion sense and energy of New York and most of Europe. And, even though Boston was far too conservative for my taste, at least women wore dresses, jackets and jewelry that you marveled at from time-to-time or wanted to touch. New England men may not win any top prizes for fashion, but they know how to throw on a well-cut jacket and the right shoes for an occasion when they need to.

Many women are tactile, we love touching and that doesn't just mean our significant other, it means materials too. The first thing I do when I'm in a shop and see something I like is walk up to it to 'feel' the material so I'd know immediately whether I'd 'feel' great wearing it. 

I remember being at an opera once with my ex and we were in the second row. He was an opera guru and could never understand why I had to sit so close to the front of the stage. When the lead opera star came out wearing a vibrant eggplant Asian silk dress with a mustard and turquoise sash that was so decadently beautiful I nearly cried, I informed him that I was close enough to nearly feel what it was must have felt like on. You don't get that from the balcony or even from the 20th row.

When I first started blogging and was part of the early blogging trendsetters, there weren't many women in the scene, so the fashion culture of those RSS-education days was sadly lacking. In the early BlogHer years, when it was all bloggers and no brands, the style was eclectic and all over the map, but one thing that was consistent was the use of vibrant colors. See my photo blog post from 2005 that showed some of the styles of women bloggers at the time and my 2007 post when Project Runway designer Chloe Dao inspired female bloggers to cut up materials and create their own designer t-shirt in a variety of bright, fun colors.

That 'offering' couldn't have been more enticing for someone like me who craves a whole lotta art, fashion, style, craft and creativity in my life. I don't get enough of great art, design and fashion in the start-up world although frankly if there were more women founders, then perhaps we'd have more creative 'offerings' for the world to play with and the UIs would look like a mixture of Vogue and Apple rather than Evernote and Delicious.

The New York Times just ran a piece entitled "Techies Break a Fashion Taboo" and with a title like that, how can you not be drawn in? As they rightfully point out, "Silicon Valley has long been known for semiconductors and social networks, not stilettos and socialites. But in a place where the most highly prized style is to appear to ignore style altogether and the hottest accessory is the newest phone, a growing group of women is bucking convention not only by being women in a male-dominated industry, but also by unabashedly embracing fashion."

Ahhh, beautiful MUSIC TO MY EARS. I'm thinking, breathing and saying all at the same time: GO GIRLS! How can I help?

I had an idea awhile back about throwing a Geek Fashion Show, a bit in 'New York runway' format in someone's home. The idea is that geeks would be forced into fabulous designer clothes, women would whistle and ooh and ahh, and perhaps a little female attention might turn things around.

Somehow I think that if the woman didn't have a device dangling from her body he could play with, she may not be that interesting to him. Okay, I'm being harsh here, but as someone who has been in the Bay Area for 7 years now, I feel less feminine in San Francisco and Silicon Valley than I've felt anywhere else I've lived (and that's 10 countries and 5 states folks).

This energy comes from increased polarity between sexes (or masculine and feminine energies if the same sex). The stronger the polarity, the stronger the chemistry. Polarity is when a woman assumes her femininity in a relationship and a man assumes his masculinity.  Since I moved west, I feel as if everyone and everything is equal, everyone and everything is a community, everything and everyone are partners and there's no difference in energy when I'm talking to a man or a woman. There are plenty of people who will disagree with me but I wonder if those who will have ever lived in South America, Italy, the South, Paris or the Caribbean. And god no, I'm not advocating for a return to a 1940s housewife culture, and if you think I am, then you're missing the point.

Polarity plays into dress and fashion too. What I find attractive in a man (clothing, walk, voice) is not necessarily what three of my closest girlfriends will find attractive, but when we dig into attraction at its deepest level in our conversations, what rises to the surface is that "Je ne sais quoi" that creates that feeling of 'want and desire' -- a polar opposite reaction if you like, the trigger that makes a woman feel like a woman around him. When that reaction is the strongest, it is when he's tapped into his (or her) masculine side, whatever that happens to be.

So I guess its no secret by now that I find a man who knows how to dress attractive. And, while I'm heterosexual, I'm drawn to women who know how to dress well too. Sure, dressing well is a matter of personal taste, but regardless of what your taste is, one thing is certain: when a woman dresses well, there's 'care and thought' into matching  clothes, shoes, accessories and colors into a creation of sorts she feels best represents her personality. To me, that's powerful, confident and sexy. The same applies to men, at least for this East Coast-born chica who has spent many years living in Europe.

This photo from geeksdreamgirl.com in a post called Geek Fashion Does it Matter reminded me of how I often feel in Silicon Valley.

 

 

 

 

 

 

 

 

She writes: "geeks are made up of all kinds, but a frat-looking dude in an Abercrombie or Ed Hardy shirt is going to look more out of place at a con than a chick dressed as Hermoine after she drank the cat Polyjuice Potion."

Outside of Silicon Valley, it all looks out of place, yet geek 'fashion' has hit parts of Europe and just when I was about to guess they were from Silicon Valley, a Dutch, Irish, German or Israeli accent came out of his mouth. Frightening.

Take this photo found on Laughing Squid, where Bill Nye the Science Guy Teaches Chris Hardwick How To Tie a Bowtie. They both look like the whole process is just a tad too painful.

 

 

 

 

 

 

 

 

 

Even if nerdy checked shirts aren't to your liking, it's a helluva lot better than this:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Photo credit: Randy Stewart

The above shot of Ben Huh is more along the lines of the every day fashion I deal with everyday living in Silicon Valley and it hurts. I've been so reluctant of saying so this publicly for so many years because of the backlash that I've kept my moans to close circles. But for crying out loud, it hurts all of my senses and I can no longer not say so.

Says GQ of the the Ben shot: "we can tell you just rolled out of your 1,000-thread count bed sheets and picked out the nearest T-shirt in or around the laundry basket."  What's really sad is that most of these guys are actually proud of a statement like that.

Then there's this eyesore. An invitation to the White House and this is the best that Faceook's Mark Zuckerberg can pull together?

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Something tells me this was a PR decision or a defiance "this is who I am so f-you" attitude decision. Above photo taken from Hollywood Reporter in an article entitled Facebook's Mark Zuckerberg Named Worst Dressed in Silicon Valley.  Just attend any of the countless events on the geek events list and you'll definitely find worst nearly any night of the week.

Or dare I suggest crossing the bridge and hanging out in Berkeley for awhile. (Apologies to all of my Berkeley friends who will never speak to me after that comment, but c'mon aready - can't we just call a spade a spade? Just because you're not great at fashion, it doesn't mean you don't ace a million other things in life).

Foursquare's Dennis Crowley just made #5th worst dressed men of Silicon Valley by GQ (although he actually lives in New York, but just dresses like he lives on the other coast).

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Photo credit: Getty Images

They're a little harsh in their write-up especially since I personally adore Dennis, but I have to admit, its incredibly accurate: "Unless Crowley is making a social statement about the threat of student loan debt, it's time to graduate past the junior section."

I feel that way about 90% of the men who can't make an effort to graduate past high school.

Remember the way Bill Gates used to dress? Even if you think this shot looks like he's graduated to the Connecticut suburbs and the colors so don't work with his skin tone, you have to admit, he's at least graduated past high school. Enfin!!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Photo credit: Matthew Staver/Bloomberg

I'm surprised that GQ put Craig Newmark on the list, who I also personally adore. Here's the thing: Craig makes an effort whether you think its fashion perfect or not. He's not in a t-shirt he grabbed from his laundry basket, he gets the 'shoe' thing (the man is never seen wearing tacky neon sneakers that don't match anything else), he wears great scarves and the hat just suits him. Of all the men they could have chosen in Silicon Valley, really? I can give you 50 other men who should have made the GQ list. Personally, I think "it" works for him, wrinkled shirt and all. How many men do you know who have wrinkled shirts who aren't geeks?

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Photo credit: Getty Images.

From a post in Blog.stylert.com, they ask: "Are you a real geek? Are you proud of being a geek? You can be cute (or sexy), yet embrace your geeky style. Geek fashion refers to the embracing of stereotypically unpopular “geek” characteristics such as glasses. They dress almost identical to hipsters but verge more towards being into comic books, pop culture, technology, etc. rather than hipsters who are more into poetry, brooding, and generally being pretentious.

The definition: Well, basically, you take key pieces of a typically geeky wardrobe and wear them with purpose and aplomb, to make a point. Not because you’re clueless and out of the fashion loop, not because you can’t afford Ralph Lauren — because you want to. Think thick black glasses, pinstriped suits with skinny ties, sweater vests, and pocket protectors — a hipster vibe with a nerdy edge."

This doesn't mean a TechCrunch t-shirt with jeans and sneakers. They write: "many elements that arguably define “geekiness”, such as varying degrees of social awkwardness, mathematical ability, strong interest in science and/or science fiction and fantasy, and varying degrees of disinterest in one’s personal appearance, remain unfashionable."

The point? Get creative. Care at least a little. Mix geek with other styles.  For example:

 

 

 

 

 

 

 

 

 Photo credit: Blog.stylert.com

Says the NY Times piece, "despite the geek stereotypes of hoodie sweatshirts, flip-flops and thick glasses, it makes perfect sense, these women say, for people interested in technology to be intrigued by fashion. They quote Marissa Mayer pictured above left, who said in February: “Like components of software,” she said, “fashion designers learned how to do this shoulder, put pleats on the skirt that way.” Apparently she once paid $60,000 at an auction for lunch with Oscar de la Renta. I wonder if she'll use her elevated salary at Yahoo for luxury wanna-haves like this one?

Thinking like 'software components,' she asked Naeem Khan to make the dress for her wedding to Zachary Bogue, a financier, in 2009. "She gave the designer a spec (a set of requirements that engineers write for new products) for the gown, including scalloped trim, an A-line skirt and lace, preferably with snowflakes." Too funny, but if its the way her brain works, it's the way her brain works.

Compare the above set of four men to the below set of three women. What draws you in more regardless of your sex? Great style is great style is it not?

 

 

 

 

 

 

 

 

 

 

 

From left: Theresia Gouw Ranzetta, an investor at Accel Partners in Palo Alto, Calif., Sukhinder Singh Cassidy runs the video shopping site Joyus in San Francisco; Ruzwana Bashir is a founder of Peek, a Web travel start-up in San Francisco.

Well done ladies and don't ever stop wearing great color and great design regardless of how much push back you get.

Keep the trend going so we can add just a little bit of sex appeal to the Bay Area. Silicon Valley is starving for and in need of a whole lot more sex (appeal :-) and while the geeks may not admit it, if they go there, and get the benefits and rewards that it might bring, they may just never look back.

Photo Credits: above triage photo: Heidi Schumann for NY Times, Marissa Mayer, left, head of Yahoo, with the jewelry designer Monique Pean in 2010): Jemel Countless Getty Images and photo upper right: Peter DaSilva for The New York Times.

 

Cory Doctorow on the Century of War Against Your Computer

Cory Doctorow spoke this week at the LONG NOW Foundation. The topic? A provocative one entitled: The coming century of war against your computer. 

The war against computer freedom will just keep escalating, Doctorow contends. The copyright wars, net neutrality, and SOPA (Stop Online Piracy Act) were early samples of what is to come. Victories in those battles were temporary.

Conflict in the decades ahead will feature ever higher stakes, more convoluted issues, and far more powerful technology. The debate is about how civilization decides to conduct itself and in whose interests.

Stewart Brand's fabulous summary of the event below where Doctorow kicked things off by framing the issue this way: “Computers are everywhere.  They are now something we put our whole bodies into---airplanes, cars---and something we put into our bodies---pacemakers, cochlear implants.  They HAVE to be trustworthy.“

Sometimes humans are not so trustworthy, and programs may override you: “I can’t let you do that, Dave.” (Reference to the self-protective insane computer Hal in Kubrick’s film “2001.”  That time the human was more trustworthy than the computer.)  Who decides who can override whom?

The core issues for Doctorow come down to Human Rights versus Property Rights, Lockdown versus Certainty, and Owners versus mere Users.

Apple computers such as the iPhone are locked down---it lets you run only what Apple trusts.  Android phones let you run only what you trust.  Doctorow has changed his mind in favor of a foundational computer device call the “Trusted Platform Module” (TPM) which provides secure crypto, remote attestation, and sealed storage.  He sees it as a crucial “nub of secure certainty” in your machine.

If it’s your machine, you rule it.  It‘s a Human Right: your computer should not be overridable.  And a Property Right: “you own what you buy, even if it what you do with it pisses off the vendor.”  That’s clear when the Owner and the User are the same person.  What about when they’re not?

There are systems where we really want the authorities to rule---airplanes, nuclear reactors, probably self-driving cars (“as a species we are terrible drivers.”)  The firmware in those machines should be inviolable by users and outside attackers.  But the power of Owners over Users can be deeply troubling, such as in matters of surveillance.

There are powers that want full data on what Users are up to---governments, companies, schools, parents.  Behind your company computer is the IT department and the people they report to.  They want to know all about your email and your web activities, and there is reason for that.  But we need to contemplate the “total and terrifying power of Owners over Users.”

Recognizing that we are necessarily transitory Users of many systems, such as everything involving Cloud computing or storage, Doctorow favors keeping your own box with its own processors and storage.  He strongly favors the democratization and wide distribution of expertise.  As a Fellow of the Electronic Frontier Foundation (who co-sponsored the talk) he supports public defense of freedom in every sort of digital rights issue.

“The potential for abuse in the computer world is large,” Doctorow concluded.  “It will keep getting larger.”

For more information on future LONG NOW Seminars in San Francisco, visit their site. They bring one amazing speaker after another to speak, so it's worth attending one if you haven't and live in California or don't live closeby but can plan a trip around one of their upcoming events.

Photo credit: Oreillynet.com.

 

Drew Carey Seems to be Getting Hotter & Younger

 

Is it me or does Drew Carey look A LOT better and A LOT younger than he does in this photo than his Wikipedia shot taken four years ago? Below shot taken at the Steve Wozniak Woz 6.2 Birthday Party this week. I couldn't resist doing the ole pose. He's kinda hot for a man born in the 1950s wouldn't ya say?

 

Happy Birthday Steve Wozniak: Woz Celebrates His Big 62 in San Francisco

Steve Wozniak, known by most as "Woz," turned 62 years old this week.

While the world at large knows his name as co-founder of Apple, today he sits as Chief Scientist at a company called Fusion-io, whose chief focus is to deliver data faster.

Their pitch of their ioMemory platform is that it accelerates databases, virtualization, cloud computing, big data, and the applications that drive our economy and our daily lives.

The team decided to throw Woz a surprise birthday party this week at Yuerba Buena Gardens in San Francisco.

The marketing folks were seen texting with his wife Janet to get ensure they had the timing right and that everyone was behind a closed door with not one party hat in sight prior to him entering the main building.

As invited guests showed up early to ensure Woz wouldn't find out, they were given noise makers, pink boas, party hats and bags of glitter to throw at him when he walked through the door.

Even after a shower, I'm still finding those damn glitter flecks on my body and my living room floor nearly 24 hours later.

Invitees included old friends, industry illuminaries, geeks, former Apple folks he worked with and a handful of press.

I ran into some people I hadn't seen in years and met new ones I didn't know existed in the "biz."

One of the first people I ran into was Fusion-io's CEO David Flynn (left) who gave kudos to Woz on stage for his dedication to the company and of course to wish him a Happy Big 62. 

Old time industry pals showed up like Tim Bajarin, DEMO's Neal Silverman, Harry McCracken, Therese Poletti, and Janet Rae Dupree and other media who have been covering this industry for years such as Don Clark, Dean Takahashi, Chris Taylor, Mike Isaac, Ina Fried and a host of others.

People seemed to keep the pink boas on for most of the night -- men and women -- and people queued up to have a photo taken with Woz and his wife Janet, pink feathers and all.

The guys decided it might be fun to give Woz "the what and who" he always wanted (?) to pop out of a cake: a geek with zero social skills and less than zero protocol.

It wasn't until he started stripping in front of Woz and the crowd that we began to uhh, wonder, what next?

Woz seemed to go with the flow, which is one of the things we all love about him so much. Sure, he's brilliant and has a lot of charisma, but its his warm engaging smile and authentic way of being with pretty much anyone who approaches him that people fall in love with. In other words, he's about as real as it gets and this "real" comes through when you're around him almost immediately, whether its your first encounter with him or your twentieth.

Below is a shot of Woz with his brother Mark

Below are the two Fusion-io founders. Can you tell which one is the token geek and which one isn't? 

Well renowned and charming TV personality Drew Carey showed up and while he was there because he knew Woz personally, he dealt with the fan love extremely well by posing with people all night long, including yours truly. I couldn't resist. He looks damn good, does he not? (remember, the man was born in the 1950s).

Large Woz posters filled the lobby.

And, after the burgers, stirfry chicken with noodles, potstickers and wine, they served Happy 62nd Birthday Woz cupcakes with the works so to speak.

Even though there was a DJ and drums, and the music brought back a boat load of memories from the 1970s, no one danced because frankly people at technology events never dance regardless of how much they drink. (Note: I did dance with Bill Gates once and was even interviewed by a Washington Post reporter about whether I "thought he could dance" after the fact, but I'm not sure that really counts. I think it was in Vegas although it could have been NYC - it was a LONG time ago).

Instead, we did what geeks do - talk about technology projects and analyze photos AND the cake, both of which were oozing with Steve Wozniak DNA. No, I'm not kidding. Below, Woz lifts up a "birthday present" photo for the crowd so we could all get a visual of his "framed DNA."

They replicated his DNA on a cake, not to be mistaken with the three-tiered one that the 'scary geek' popped out of earlier in the night.

A large vibrant digital screen displayed icons of people wishing Woz a Happy Birthday in whatever way they cared to express it.

Everyone who attended received 'goodie bags' which included a Woz Birthday t-shirt and a game though somehow more of those glittered sprinkles landed in my bad and I imagine I'll find them under my rugs and behind my curtains for months to come, just like the Christmas tree pine needles do after I take the thing down every January.

Happy Birthday Woz. It was a pleasure to be there to help you celebrate, together with pink feathers, glitter, cupcakes and dozens inspiring geeks. Thanks for all the things you do!