April 12, 2012
Relevenz: Your Mobile Calendar Marries Relevant & Hyper Local Promos
Finding things that matter to you amidst the clutter (bring on smart and interesting curators please) is like finding a needle in a haystack. And truth be told, while the content needs to be interesting, it also needs to be relevant.
Relevenz is banking on the fact that people are starving for more and more relevance in a world where so much of what comes our way either doesn't spark our interest or has nothing to do with who we are or what we care about.
Relevenz is a downloadable app (they're starting with iPhone and Android with other mobile support coming later this year) that focuses on relevance within your social calendar. The idea is simple: share relevant plans with people who matter to you (Plancast has demonstrated that sharing events with friends is something people will spend their time doing), and within the parameters of that shared information, you can be informed of local offers, products and services that are most relevant to your world.
Additionally, you can make requests for products and services you want. Who would want to use this? Says co-founder Stephen Oman, "we're targeting people who have extremely busy schedules, such as husband wife teams with children who have a hard time synching up their schedules."
Obviously small business owners and consultants make logical targets as well. If you're a retailer or a vendor, you could use Relevenz to reach your customers in a very targeted way, get notified what your customers might be looking for and with the knowledge, allow you to make useful decisions to best bid for their business.
If you're a business, you can create targeted hyper-local offers in a simple self-service mode.
They have integrated with Google apps to give content "context." For example, if you put Austin Texas in your calendar, Relevenz knows your location so it can push relevant information to you within a few miles of your current destination.
When the merchant wants to throw up a specific offer, that offer will show up under a special "offers" tab to ensure your inbox or calendar doesn't get cluttered with promotions...yet, it's there under a customized tab if you're interested in exploring. Obviously the offer is hyper local adding to the relevancy. The vendor gets charged not the consumer - it's almost like a reverse Groupon.
As far as expansion and business model? They plan to open up their API so developers can build once there's more data. Check out their site for more information as well as links to download their app.
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