Startups Pitch & Strutt Their Stuff at MUSIC Techpitch 4.5 in London

Recently, The Next Web reported 8 startups had been selected for MUSIC techpitch 4.5 in London. After a series of 3-minute pitches and Q&A sessions, Webdoc, an easy and creative way to share rich-media all in one place, emerged as the winner. 

It took place at EMI’s HQ in Kensington, startups had an opportunity to get the word out about their ideas to investors, one of which was an opportunity to participate in an investment meeting arranged by Par Equity, which is one of the largest investment networks in Scotland.

While 3 minutes isn't long (less than half the time of the on-stage DEMO pitches), it is in fact longer than 140 characters. Trust me, I'm a fan of in-depth pieces and features articles; I still have a hard time cranking out short blog posts, yet I'm also prolific on Twitter...tweeting is a great exercise even if you're not a Twittaholic because it forces you to say more with less and trains you to write better headlines.

Enuf said. 3 minutes is enough time for an elevator pitch and most companies don't have them nailed even when they know an investor is listening. Also check out Dave McClure’s 10 tips for the perfect investment pitch.

Other startups which got call outs included Dizzyjam, an online service for independent music artists to create and sell their own merchandise and Hitlantis who presented a unique way of visualizing and discovering new music.

Others in the pitch round-up included: Hooolp, Mobile Backstage, Isophonics, Seevl and Xylyx. For more, check out Paul's post in its entirety.