October 13, 2011
Hootsuite on Fire with Acquisitons & Integrations
Among the new developments are a geo-location marketing tool, LinkedIn Company Pages and Groups, and tools for monitoring Twitter trends and archiving Tweets.
Each of these additions will help brand marketers increase communication and understanding of audiences as they participate in the conversation.
HootSuite acquired Geotoko – a location-based marketing tool – rounding out the existing geo-location capabilities in the dashboard.
They also added deeper LinkedIn integration with the addition of LinkedIn Company Pages and Groups, along with Profiles.
These features will help companies enhance sales lead generation and HR recruiting efforts by sharing professional expertise, publishing company status updates, and promoting job opportunities – all from a centralized, secure communications hub.
HootSuite also acquired What the Trend, a web service which shares user-defined explanations of trending topics on Twitter. This tool provides constantly updating, crowd-sourced definitions and explanations for why the topic is trending. WTT is already in the dashboard, take a look when you search.
HootSuite acquired TwapperKeeper, a handy tool for tracking campaigns, and collecting all related Tweets in a “scrapbook.” Expect to see this functionality added to HootSuite for another way to save your stream.
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