SF MusicTech Summit & MOG: New Offer of FREE Music To Subscriptions

 

I was introduced to MOG at the SF MusicTech Summit in San Francisco this week.

In fact, they had a very cool (and glitzy - tons of bling bling) truck in the parking lot of the Kabuki Hotel.

MOG is a subscription music service based in Berkeley, California and they just announced a free music service that will supplement its $5-a-month unlimited streaming plan and $10-a-month unlimited mobile music offering.

Starting immediately, MOG is giving new users a kind of digital gas tank they can use to listen to tracks from its library of 11 million songs.

Sharing songs, making playlists and other actions get users more gas while listening uses it up. Having more friends or followers multiplies the gas-earning effects of a user's activity.

MOG's free system revamps what had been a 14-day free trial and puts it in competition with Spotify, a Swedish subscription music plan that is popular in Europe. Spotify launched in the U.S. in July and has a free service that is limited by listening time caps in some countries.

MOG's move also comes ahead of an event on Sept. 22 at which Facebook is expected to announce a new set of tools for music services that the social network hopes will bolster it as a platform for sharing musical tastes with friends.

MOG and services such as Spotify, Rhapsody, Rdio and Muve Music allow paying customers to download an unlimited number of songs to mobile devices – most of them for $10 a month. Users can listen to the tracks outside of cellphone coverage areas, but access disappears if the subscription is dropped. Music companies are licensing songs to these services in order to promote the fledgling business since purchases of tracks and albums over services like iTunes and Amazon.com have not made up for a decade-long decline in CD sales.

Above summary reposted from HuffPost. You can read the rest of it here.