June 22, 2011
So Why & How Does Sesame Street TWEET?Sesame Street presented at the 140 Conference in New York last week, giving the audience a taste of why they tweet, what they tweet and how their community differs from engagement to watching behavior. They sometimes have Sesame Street characters tweet using the characters personalities to draw long-time fans in. Below is a video clip I took of the presentation.
Here is a colorful Webdoc taken that paints a picture of the Sesame Street story while incorporating a nice thumbs up for the 140 Conference through inclusion of a tweet they did about the event on-site. The above video could have easily been incorporated in this Webdoc or any other content the Sesame Street team wanted to include to share an angle or tailor a story.
Disclosure: I provide some consulting to the Webdoc team.
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