April 11, 2011
Call Advertising Market Acquisition: Marchex Buys Jingle Networks (the FREE411 Guys)
Marchex, Inc. (NASDAQ: MCHX) announced the acquisition of Jingle Networks, adding a growing source of mobile distribution to its call advertising network.
The deal is that Marchex plans to pay up to $62.5 million in cash and stock for Jingle Networks, which is a leading providers of mobile voice search performance advertising and technology solutions. Some may know them through their service: 1-800-FREE411.
Jingle Networks’ core business is providing performance advertising solutions to mobile carriers and mobile network operators so that advertising agencies and businesses can leverage in-call advertising, including pay-for-call, to gain new customers over the phone or through the use of mobile applications. Over the last twelve months, Jingle Networks has added numerous mobile distribution partners and grown its mobile partner call volume by more than 200%.
Combining energies, the Marchex Call Advertising Network will now have an annualized reach of more than 500 million phone calls across digital media, including mobile. This new call advertising network empowers both large and small businesses to reach customers when they are ready to buy. As the digital advertising market shifts to incorporate phone calls in a more significant way, the Marchex Call Advertising Network is best positioned to provide solutions to advertising agencies and businesses due to its open platform approach using all digital media platforms and supporting all partner types.
Driven by the rapid adoption of mobile and smart phones, mobile carriers and network operators are seeing a significant rise in the number of consumers leveraging voice search to find businesses. Voice search, however, can be costly for mobile carriers and network operators given the technology and other items necessary to operate the service.
Call advertising helps businesses acquire and up-sell new customers through phone calls, by reaching customers when they are ready to buy. Marchex provides unique phone numbers and analytics tools that are used by advertisers to place, measure and optimize campaigns across all digital media channels, which helps these businesses increase their sales. Call advertising and analytics technologies are more important than ever to track and measure the success of call advertising campaigns in order to help advertisers better optimize their call advertising strategies to increase impact, maximize spend and deliver better sales results for their business.
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